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    [Retail] Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms
    Social Media Campaigns Burberry luxury brand retail social media campaignBurberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). YouTube has a series of short films about the collection.
    [Retail] Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic)
    In our latest marketing white paper , Social Success Stories: Marketing Lessons from Industry Leaders , we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, on the two most popular social networks, Facebook and Twitter. How often? What kind of imagery supports their brand? We want to hear from you!
    [Retail] 40% of consumers use price comparison sites to buy household goods
    Instead, I found myself taking a trip to my nearest electrical retailer, with iPhone in hand, reading over product reviews on my phone while testing the products for real. My online/offline shopping experience led me to think about how many other people approach shopping like this, and whether this kind of ‘dual experience’ shopping gives savvy high street retailers an advantage over others. In 2008, 51% of online purchases came from purely online retailers. Experian and ResearchNow have just released a whitepaper based on survey of 2,000 UK Consumers.
    [Retail] Consumer loyalty, decision making and retail banking in a digital world
    Three years later, much of this thinking is becoming a reality, even in markets where consumer loyalty is typically less reactive including retail banking. Customer experience Financial services Social business Harvard Business Review marketing Retail banking social media In 2010, the Harvard Business Review  discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. At this stage it is important to moot that not all loyalty is equal in today’s increasingly multifarious world.
    [Retail] Are You Making These Costly Holiday Mobile Mistakes?
    And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Nearly every retailer has an abundance of sales and products planned for the holidays to both entice your current customers and bring in new ones. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. Posted in Customer Experience eCommerce Mobile. won’t return.
    [Retail] Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
    Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . retail. retailer. amazon apple brand digital digitallandscape digitalmarketing digitalmedia digitalstrategy dld dldconference facebook google instagram l2thinktank luxurybrand macys marketing marketingprofessor nyustern retail retailer scottgalloway socialmedia thefourhorsemen tumblr watchmaker yahoo Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. What is the digital world really like? Intrigued? I was. apple.
    [Retail] 5 Data Points You Need To Know From xAD, Nielsen, IAB Chetan Sharma & Mogreet
    SOURCE: [link]. A new study from the Interactive Advertising Bureau underlines the strong use of mobile by consumers while they are inside a retail store. Retailers Leveraging Tablets to Boost Sales ( Featured Mobile Advertising & Marketing Mobile Commerce Mobile Search Apple Chetan Sharma Mobile Marketing Mogreet New York QR code retail SamsungThe majority of mobile local search click actions were calls in 1Q2012. 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent). SOURCE: [link].
    [Retail] Being vs. Using Social in 2011
    However, in the long run social media will back fire on you if your organizations culture is not designed to “ be social “ In a Business Week article titled “Zappos Retails Its Culture :  Christopher Palmeri writes “ Customer service reps are given plenty of freedom. In a tough year for retail, sales are up by double digits. Everywhere we turn those who proclaim to understand social media are talking about measurement and ROI from social marketing. But exactly what are they buying? And Those Issues Are? 95% of Zappos sales were transacted online.
    [Retail] Treat Bad Customer Reviews as Good Friends
    Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer ReportWhen a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.].
    [Retail] Introducing: User Marketing
    The reality is that we still spend excessive amounts of time shopping at in-store retail locations. The reality is also the fact that in-store retail has yet too be optimized for the User, as shopkick and foursquare themselves are still taking on a company-centric approached as opposed to an user-centric one. It involves the socialization and technological expansion of the in-store retail space, the message element and the user element. What’s great here is that User Marketing adds greater value to many elements that already exist with in the in-store retail space.
    [Retail] How Nike Stole Social Media Gold From Olympic Sponsor Adidas
    Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retailWhich brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Each brand made its presence known through carefully planned branding.  As an official Olympic sponsor, Adidas’ black and white stripes were seen on all official Olympic signage. What were the keys to Nike’s success?
    [Retail] Social media + online shopping = social shopping
    Social shopping has certainly helped to personalise the sometimes faceless online shopping experience,  and with 67% of shoppers spending more money online after recommendations from an online community of friends or like-minded people (according to Internet Retailer ) a key element of social shopping seems to be the ability to recommend and share additional items that shoppers are likely to want to purchase. recent social shopping survey by e- tailer PowerReviews has also shown that a retailer’s own e-commerce sites play an important role in the purchasing process. 
    [Retail] The E-commerce Tipping Point
    Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. What Amazon started is now being continued by new and fascinating online retailers like Fab. online retailer. retail.
    [Retail] Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers
    Social Media Case Studies fashion Instagram Instagram contest luxury brand luxury retail Michael Kors retailDesigner fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook. ”  Given Instagram’s high female user base (~70%), the platform is being heavily targeted by fashion brands.
    [Retail] What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing
    When Amazon announced  Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. Innovation Internet of Things Marketing Technology amazon dash digital ubiquity innovation internet of things retail smart home Whether or not Dash itself proves to be a success remains to be seen.
    [Retail] Facebook now accounts for 1 in every 6 page views in the UK
    Taking just online retail sites as an example, the Hitwise report shows that traffic from social media sites has risen by 13% in the year to September 2010 with 9.1% of visits to all online retailers now coming from social media. Tags: Matt Rhodes Social Media Social commerce Social media for retail Social networks facebook FreshNetworks Google Hitwise Jimmy Choo Social network Social network service social search YouTube Image by LarimdaME via Flickr. Facebook accounts for 1 in every 6 page views in the UK. and Bing. And this figure is growing. Tweet This!
  • TWIST IMAGE  |  FRIDAY, JULY 13, 2012
    [Retail] When Real Time Becomes Really Real Time
    Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish. To put it more bluntly: Physical retailers will be hosed." major retailer.
    [Retail] Tweet, Pay, Love: The Modern-Day Social Media Pop-up
    This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). About the Author Rupa is co-founder of  Yes Sir , one of Europe’s leading men’s grooming online retailers and co-founder of  Brand us Social  (BUS), a forward-looking Social Media and Digital intelligence and events company providing news, data and conferences. She Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.
    [Retail] The Future Of Personalized Pricing
    Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. The regulator says that there is no evidence, but a lot of concern, that this information allows retailers to charge a higher price to certain customers." Both marketers and retailers are going to have to take the lead here.
  • ADAM COHEN  |  MONDAY, JULY 12, 2010
    [Retail] 10 Reasons Market Research is Critical to Social Media
    Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion.  That stuff is important to the business, no doubt.  But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
    [Retail] Are Phone Calls a New Marketing Trend?
    Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common. In response to my query of their top challenges, here’s what the owners of three respective retail businesses had to say. Awareness Marketing Online Marketing Selling Small Business Social Media Trends customers differences engagement Internet Jeff Korhan listening marketing Marketing Mix online phone retail similarities social mediaThat’s what you notice on the surface. Cross-Section of Challenges. Doubtful.
    [Retail] Do Shopping Centers Have A Future?
    Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. " It's important to understand the new retail landscape. Online, we tend to shop for the things we've indentified, while retail outlets can suck consumers in by surrounding the products we went to the store for with other opportunities. We can shop online while we're still in the physical retail space. Brands and retailers are going to adapt to this. apple.
  • TWIST IMAGE  |  FRIDAY, APRIL 29, 2011
    [Retail] What The Next Five Years Will Be About
    The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. Notwithstanding how the major retailers might feel about this project, it was a smart and wise play. retail. retailer. How do you win?
    [Retail] The High Cost of Internet Downtime for Retailers
    The High Cost of Internet Downtime for Retailers [infographic]. Compliments of Retail Customer Experience. Portfolio
    [Retail] Mashalot – the first integrated social online marketplace?
    Either way, Mashalot may be of interest, as a concept if nothing else,  for retailers who are trying to use multichannel effectively. Jo Stratmann Social commerce Social media for retail Social networks Mashalot social online marketplaceToday sees the US-based launch of Mashalot –  a site that has been termed as the “the first online marketplace embedded in social media” Launched in beta today in Minneapolis St Paul, the plan is to launch Mashalot nationally in early March 2012 at the South by Southwest festival in Austin, Texas. Tweet This! Post on Google Buzz.
    [Retail] Learn from Abercrombie & Fitch: Embed social media in every customer touchpoint
    Tags: Matt Rhodes Social Media Social media for retail Word of Mouth Abercrombie & Fitch facebook London marketing social media Social network Twitter
    [Retail] Local Business Networks Intersect
    Community Marketing Online Marketing Selling Small Business Social Business Success business network business networking Buy Local communication community customer service customers hyperlocal Jeff Korhan Leasing local business Local Business Network Local Community Local Franchise Local Network Local Purchasing local retailer mainstream small business social media social networking Visit Local Local businesses are their own location-specific network , and they tend to support each other and freely share without compromise. What is your business doing to tap into at least one of them?
    [Retail] 5 companies using hackathons to drive innovation
    Retail Week. As part of its Technology and E-commerce Summit, Retail Week held a 24-hour hackathon with the aim of ‘creating the ultimate customer experience’. The idea, conceived by Dutch company Kega Retail , would mean if an item is abandoned in an online basket, the next time that customer is passing the retailer’s physical store, they would receive a message to their mobile via iBeacon with promotions prompting them to invest, hopefully resulting in sales conversions for the company in question. Hasbro. Unilever. Tesco. CaixaBank and Global Payments.
    [Retail] Social media, perfect information and whether the best products will always win
    Matt Rhodes Social business Social media Social media for retail Social media strategy macroeconomics Perfect information ratings and reviews social business social mediaTweet There is a concept in macroeconomics called ‘ perfect information ‘ In brief (and apologies for missing many details of the theory and debate for a non-specialist audience), this would say that if all consumers know all things, about all products, at all times, then they will choose the best one for them. The best products would survive, because they are the best. Organisations such as Which?
    [Retail] Foursquare Badge Fatigue | Social Media & Digital Strategy
    the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. You’ll get tired of col­lect­ing Foursquare badges. Some ques­tions to consider: How long do you think a Foursquare badge for Star­bucks will bring peo­ple in the door? And what will that mean for Foursquare? So in sum­mary. badges. badges.
    [Retail] What is Your Marketing Key Note?
    The night before my keynote presentation to independent retailers this past weekend, I was testing and preparing the final details for the next morning. Community Marketing Online Marketing Small Business Social Media Success community content marketing customers Jeff Korhan keynote presentation retailers social mediaJust before knocking off for the evening I decided to clean up my blog reader. To be perfectly honest, the above statistic surprised me. Apparently, that time is now. Awareness Leads to Readiness. One of my favorite films is A River Runs Through It. Why is this?
    [Retail] Celebrating the Small Business Community
    This the magic of community that Apple amplified with their retail stores that revolutionized retail. Apple used their extensive creative and financial resources to take what is best about local retail to design an experience that engages buyers that are often fanatical about the Apple brand. Tomorrow is Small Business Saturday. It’s a day that may not necessarily be on the radar of of many consumers, but it is one that is especially important for l ocal small businesses. This day is about more than business; it’s a celebration of community. .
    [Retail] Tracking, Personalization And Screams Of Privacy
    According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. Both consumers and retailers are empowered like never before. internet retailer. retail. retailer.
    [Retail] Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans
    The retailer also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail SincerelyLast week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week.
    [Retail] Mobile provider 3 launch “Live Shop”
    It’s the next evolution of the sales “live chat” that can often be found in online retail spaces, taking the most up-to-date information from a web store, giving it a human face, and displaying it in an easy to understand manner for the customer. 3 has put a lot of thought into the experience for staff and has tried to make it as natural as possible to drag, scale and adjust the auto-populated content that appears. Dan Harris Social Media Social commerce Social media for retail 3 live shopping Online shopping social media three
    [Retail] The Chinese take on Pinterest
    Jon Stokes Social media for retail Social media tools and technology Social networks China China social media Pinterest Sina WeiboTweet New Chinese social media sites have long been inspired by popular sites and trends from the West, such as Facebook’s distant cousin Renren and Twitter’s brother Sina Weibo.  It is no surprise then that they have embraced Pinterest with both arms. We’ve found over 30 Chinese Pinterest variants (and we reckon the number is growing); here are a selection of the most interesting ones. China pinterest sites. View more PowerPoint from FreshNetworks.
    [Retail] Your Content Marketing Store
    When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. Why are so many retailers offering free Wi-Fi without obligation to make a purchase? Awareness content marketing How-To Marketing Selling Small Business Success customers free Jeff Korhan mainstream small business marketing profitable retailersAre you still having some challenges wrapping your arms around the concept of content marketing  to increase your small business revenues? Imagine Your Store.
    [Retail] The iPad Should Be Free
    Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. retail. retailer. Have you ever heard of the "razor and blades business model?" " The concept is pretty simple: give people the razor for free and make all of your money by selling them the razor blades.
    [Retail] Influencer Relations and the Target Plus-Sized Win
    But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Influencer Marketing Marketing Bloggers influencer relations plus sized consumers Public Relations retail Target By Eleanor Pierce Target keeps shooting, and these last few weeks, there have been some hits and some misses. Miss: Canada. As in, missed the entire country. And it’s not like it’s small!
    [Retail] Business and Marketing Tips for the Beginning of the Holiday Season
    Any business or retailer who doesn’t make an effort to capitalize on the holiday season is frankly just silly! Here are a few examples of concepts that you might want to promote and how to make the most of them during the holiday season : Retail Establishment or Website – we all know that retail rules when it comes to the holiday season. If you own a retail business or a website that is retail-based, take this golden opportunity to offer new products. It seems as though the time of year that is coming is one of deals, bargains, and sales campaigns.
    [Retail] iConsumerism, e-commerce and the demise of the high street
    The trend is highly likely to continue, with the Centre for Retail Research predicting that the number of high street shops will decline by a further 22% by 2018. iConsumerism and retail decline. The decline of the bricks and mortar retail stores is a complex phenomenon, but there are two main trends. In the press, much of the discussion of the future of bricks and mortar retail has taken on an air of the decline of the Roman Empire, with nothing to follow but barbarians and illiteracy and darkness. credit: chrisjohnbeckett. It could just be something practical.
    [Retail] What consumers want from the high street of 2025: an infographic
    We’ve summarised the key findings in the infographic below, together with our suggestions of how retailers can adapt and respond to the changes identified. Consumer behaviour Digital tools and technologies Consumer Behaviour High Street RetailIt’s exactly a week since we launched our research into the high street of 2025. The If you’d like to explore the research in more depth, you can  download the full report here. The post What consumers want from the high street of 2025: an infographic appeared first on FreshMinds.
    [Retail] How much is a share on Facebook or Twitter worth in sales?
    Tags: Matt Rhodes Social Media Social commerce Social media for retail Eventbrite facebook FreshNetworks linkedin social media Social network Sysomos Twitter
  • TWIST IMAGE  |  FRIDAY, MAY 9, 2014
    [Retail] Winners And Losers In The Digital Age
    He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail. businessmodel digitalage dld dldnyc l2 marketing marketingprofessor nyustern retail scottgalloway socialmedia startup This is probably one of the most eye-opening perspectives on the digital age that you will see. We have new business models, brands that explode with popularity, platforms that keep being invented. But what does it really mean? Who is winning at business.
    [Retail] The Frightening Ramifications Of High-Frequency Pricing
    It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). Yesterday, The New York Times ran a news item titled, Retail Frenzy: Prices on the Web Change Hourly. From the article: "Retail price wars online have entered a new era of speed and precision, creating a confusing landscape for shoppers in which prices leap and plummet on short notice. retail.
    [Retail] Data for customer closeness: Is in-store finally catching up with online?
    It seems strange to begin a retail blog post by talking about a lack of consumer data. Much of what’s currently written relates to how leading retail brands are getting closer to their customers by analysing data. But there is one area in which even the most advanced retailers know comparatively little about their customers and have very little usable data  – namely their in-store behaviour. While the great benefit to retailers of online shopping is the trail of data they leave behind, for in-store shopping this type of information is much harder to come by.
    [Retail] Today’s Realities Do Not Fit Yesterday’s Rules
    Penny represents a struggling breed of broken retail business models riddled with excessive cost, out of touch engagement strategies bound by old real estate contracts that suck shareholders equity and cash flow out the back door. The rules I am referring to are the ones that shape the mental models about business. Most of today’s current views have been shaped by the previous rules embedded by past experiences, patterns of once productive thinking, conventional wisdom, best practices and dominant logic. Think about J.C. Companies, and leaders, get stuck in a rut.
    [Retail] The Power Of Infographics
    Epic Retail Fails Of 2011. Epic Retail Fails of 2011. Infographics celebrity plastic surgery finance health healthcare infographics Mafia New Year's Eve New Year's resolution retail failsThere is nothing I enjoy more than someone or something that just gets to the point. Infographics do just this. When I look at an infographic, I know that someone else took the time to do the research, and strain the results to give me a simple answer to life’s most interesting questions. I can look, learn, laugh, and share the morsel of greatness with my friends. Fantastic Plastic.
  • TWIST IMAGE  |  MONDAY, JUNE 6, 2011
    [Retail] The Ever-Evolving Consumer Evolves (Again)
    Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level. The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. You may not be surprised that people are doing this, but trust me, retailers have close-to-zero clue how to deal with this. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming). retail.
    [Retail] The True Omni-Channel Is Convergence
    " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. online retail.
    [Retail] American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”
    This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand.
    [Retail] We Must Simplify the Idea of Big Data
    “The combination of big data and advanced analytics offers retail and CPG companies countless opportunities across the value chain. Through detailed hourly analysis of in-stock rates by store, retailers can reduce out-of-stocks, provide a better shopping experience for consumers, and boost sales for both themselves and their CPG partners.” Data Industry Retail Are we getting ahead of ourselves by pushing constantly to understand reams of customer data when we are still behind on very basic purchase data? Technology isn’t the issue. Email. Last Purchase.
    [Retail] Epic Retail Fails of 2011
  • TWIST IMAGE  |  FRIDAY, JUNE 26, 2015
    [Retail] Your Brand Is A Learning Space
    While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. brand.
    [Retail] Creating engaging content: US department stores Barneys vs Saks in social media
    We used Social Bakers to take a look at these two US retail giants and see whether they are making the most of their brands online. Katie Glass Social commerce Social media Social media case studies Social media for retail Social networks Barneys Saks social mediaTweet They’re two of the most iconic department stores in New York, but just how well are Saks Fifth Avenue and Barneys using social media? Despite being a mere ten minute walk down the street from each other, Barneys and Saks are already miles apart when it comes to Facebook fans. Think about when you post your content.
    [Retail] Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos
    They say it’s a video to learn how to bring your retail skills to the next level. Social Media Top 5 awkward pregnancy photos farting preachers gin and topics retail training video selling is service service is selling two hamsters one wheelI believe fall has arrived! Which I would be totally excited about, but it also means football season and my Bears had a rough game last night. What makes things worse is they lost to the Packers. It’s one thing to lose a game. It’s an entirely different thing to lose to the cheeseheads. But alas! Selling is Service. But this?
    [Retail] What’s Hot in Social Media: April 2012
    Retail – trying on clothes virtually. Katie Glass Social media for retail Social media news Social networks facebook Google Drive instagram Tumblr what's hot in social mediaTweet It’s the end of April which can mean only one thing…our monthly round-up of what’s been causing a stir in the world of social media. Movers and shakers. couple of the giants of digital made some interesting moves in April, with Facebook buying Instagram for a sweet $1 billion and Google turning up the heat in the cloud wars with the launch of Google Drive. million blogs. What have I missed?
    [Retail] Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media
    Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourWomen now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. Sweat. Every. 4yUkong5zZg via @ youtube.
    [Retail] Apple Debuts iBeacon Location Technology in U.S. Stores
    How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
  • SMTHREE  |  MONDAY, JANUARY 24, 2011
    [Retail] Is Google out to kill Groupon?
    Social Media Google Groupon post postaweek2011 retail social mediaFirst, Google tries to buy Groupon for the tidy sum of 6 billion dollars. Groupon says no because all the buzz they are getting is driving up their eventual IPO value to the 15 billion dollar range.  So, Google does the next best thing – they launch a competing service: As the old Jim Croce song said: You don’t tug on superman’s cape… and you don’t mess around with Google. The explosiveness of services like Groupon, Living Social and their ilk are really no surprise. Your thoughts? SMThree.
    [Retail] The New Disruption
    Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). If you can have something shipped as fast as possible to you and can return it - no questions asked - then the retail game changes. retail.
    [Retail] Four luxury brands that lead the pack in social media innovation
    Tags: Matt Rhodes Online communities Social Media Social commerce Social media case studies Social media for retail Word of Mouth Burberry Business facebook FreshNetworks Jimmy Choo Louis Vuitton Luxury good Marketing and Advertising New York University Stern School of Business Oscar de la Renta Prada social media Twitter
  • TWIST IMAGE  |  THURSDAY, MAY 15, 2014
    [Retail] The End Of Showrooming (And Webrooming)
    " Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. retail. retail landscape. retailer. First, we had "showrooming." Now, we have "webrooming." Brands.
    [Retail] There's No Patience In Business
    Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). In short: consumers knows more than most retailers about what they''re buying, and if they don''t, the information is readily available in the palms of their hands. and he was raging against the retail experience and RadioShack ''s most recent announcement.
    [Retail] L2?s top 20 luxury brands using digital – Burberry lead the way
    Social media Social media for retail Social media news L2 luxury brands social mediaA recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. The latest L2 Luxury Digital IQ Index report which was led by Scott Galloway, Professor of Marketing at NYU Stern, reveals that there is now widespread adoption of social media channels by fashion brands. The 49 brands studied in the report were given a Digital IQ according to how they scored in four areas of digital; their websites, digital marketing, social media and mobile capacities.
    [Retail] Social commerce – the future of e-commerce?
    We’ve written previously about the value of social shopping and how it can benefit online retailers ,  and it seems that the issue of social commerce has risen to the forefront of e-commerce strategy discussions again. Tags: Jo Stratmann Social commerce Social media for retail ecommerce Electronic commerce facebook Facebook Credits Facebook Gift Shop FreshNetworks Max Factor social commere social media Social network Social commerce involves the use of social media, in the context of e-commerce, to assist with buying and selling products and services online. Tweet This!
    [Retail] Facebook for fashion brands – it’s about more than the product
    Customer engagement Mark Jennings Online communities Social Media Social media for retail Social networks BMW Burberry communities customer insight facebook Fashion FreshNetworks Gucci Louis Vuitton online communities Ralph Lauren social media social networks WaveMetrixWaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook. You can see from the pie chart below which areas the the audience were engaged around. That trend is not universal however.
    [Retail] Walmart brings the ‘quantified self’ to supermarket shopping
    The retailer’s new programme is the latest in the ‘quantified self’ trend aiming to satisfy customers’ eagerness to analyse their own data themselves, rather than letting brands do it for them. Customer experience Data visualisation Digital tools and technologies Mobile Retail Apple Watch Brand Match iCloud iPhone quantified self Savings Catcher Walmart Walmart, the world’s largest public company according to this year’s Fortune Global 500 list, is letting its shoppers analyse their own shopping habits data. In this sense, the scheme is similar to Sainsbury’s Brand Match.
    [Retail] The Only Consumer That Matters
    Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. How does this change retail?
    [Retail] Now Your Data Is Being Transformed
    Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. 3. But retailers aren’t alone. Talent is one of them.
    [Retail] Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
    Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. Will this experiment “spur on other retailers to use social media in new and bigger ways?” Social Media Campaigns Social Media Case Studies Black Friday holiday shopping mobile advertising retail WalmartThe results, according to The Wall Street Journal, were “mixed.”
    [Retail] Why iBeacons will transform the customer experience
    Big data Customer experience Digital tools and technologies Future of market research iBeacon Internet of Things location-based targeting marketing new technology Retail targeted marketing targeting You’ve just finished admiring a new TV in your favourite department store and head off towards the escalator vowing to pop online later and order it. Your phone buzzes in your pocket. You pull it out and there’s a notification offering you a 10% discount if you order a TV in-store today. You’re sold and click the button to confirm the transaction. Why have iBeacons emerged?
    [Retail] Next Generation Electronic Social Accounts
    Trillion dollars worth of retail transactions made face-to-face in the U.S. Tags: Business Factors Change Factors Disruptive Factors Market Factors Media Factors Strategic Factors Systemic Factors advertising business business methods commerce customer electronic accounts electronic coupons Federal Kindle lieu Mobile paycheck retail transactions security Slurpee social social accounts social friction social priorities state governments transaction trillion web transactions Wireless Now on Kindle and IPad!! The next Generation of electronic accounts: There are approximately 5.5
    [Retail] Is Marketing About To Get Really Creepy Or Really Good?
    It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail. retail.
    [Retail] Three collaborative initiatives to meet consumer expectations for a digital high street
    Consumers have high expectations for digital technologies in store but these are not yet being met by retailers. This government-backed initiative , including representatives from Marks and Spencer, John Lewis and Argos, aims to share digital best practice amongst its members in order to promote the range of opportunities to harness digital technology in retail. crowdfunding project providing an online platform for more than 400 retailers across 160 towns, MyHigh.St is helping smaller shops to compete online with bigger retailers. Digital High Streets Advisory Board.
    [Retail] Don't Blame Groupon
    Don't blame Groupon for the results, blame the local retailers. While I'm sure that Groupon and other daily deal sites make a lot of promises in selling these opportunities to retailers, it's still - one hundred percent - the retailers opportunity to win over some new customers and build loyalty. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage). " Is this Groupon or LivingSocial 's fault or was this a failure of the retail experience?
    [Retail] Endless Aisles
    What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. Pundits think that e-commerce kills the retail experience. How do you see the future of retail? retail. What if?
    [Retail] Business Blogging: How Often Do I Write?
    Business Development Productivity Weekly Letter auto repair blogging tactics bookstores Facebook realtors restaurants retail stores social media literacyWeekly Letter Volume1, Number 3. How often should I write? There is a long answer and a short answer. The short answer is “it depends” The long answer is that you should write and post to your blog (and/or Facebook) often enough that: Your readers come back for more. You can create a conversation and valuable relationship. You and your community know about wins and losses. Everyone feels comfortable sharing. Successes.
    [Retail] How five food and beverage brands use digital to innovate
    Innovation Retail Social business Brand Cadbury Coca-Cola cocoreation Crowdsourcing FMCG food and beverage FreshMinds Friday picks future of market research innovation starbucks Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at five large  food and beverage companies that are really pushing the boundaries in their industry, using digital technologies to drive this innovation – including Starbucks, Coca Cola, AB InBev, Nestle and Cadbury.
    [Retail] Time To Go Digital
    They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. If traditional retailers like Staples are struggling, then how much more so are all the rest? Where will brick-and-more retailers be in 15 or 20 years? Imagine yourself being in a small town and having your retail business swallowed up by the likes of Wal-Mart and Target. One option is to transition your small town retail shop into an e-commerce store and expand your customer base. Say what? Will they be extinct? In fact, now may be too late.
    [Retail] Show 529 – Leading Digital Strategy For Business Growth
    Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? We discuss […] Pod Casts business growth chris bones commerce goals digital strategy ecommerce effective ecommerce engaging brand podcast good growth how to design the customer journey james hammersley leading digital strategy omni channel retailing Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. We discuss.
    [Retail] How Your Brand Should Tell A Beautiful Story
    retail. advertising b2b b2c blackfriday brand brandattributes casestudies casestudy commercial customerloyalty cybermonday digitalmarketing documentary internetculture marketingchannel media nationalgeographic onlinevideo patagonia retail shopping shortfilm socialmedia testimonial whitepaper wordofmouth wordofmouthmarketing wornwear youtube yvonchouinard Before you do anything, please watch this: It''s almost perfect, isn''t it? I don''t even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube , that will change. and not the rule.
    [Retail] Agile Innovation Update – February 2015
    This month we’re looking at announcements from Google and Uber that could transform sectors, new functionality that will enable Gmail users to transfer money via email, online retailers’ attempts to meet rising expectations for delivery, the messaging app that is hoping to disrupt the grocery industry and the Post Office’s attempts to break into retail banking. Online retailers trial different ways of meeting consumers’ ever rising expectations. The Post Office tries to find position within the UK retail banking industry.
    [Retail] Building A Better Business By Thinking Like Amazon
    Retailers might not like to hear this, but it is true. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retail retailer software Don''t try to be like Amazon. Amazon is a business like no other. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. For a myriad of reasons. How is Amazon thinking there days? Watch this. apple.
    [Retail] The Bright Side Of Black Friday
    Those who get the deals camp out for hours on end on unforgiving cement, and those who don't get the deals wind up trying to pick the retail shelves dry while muttering their disdain for the retailer under their breathe. If the sole purpose of Black Friday is for the retailers to clean their shelves or to get a whole whack of people into their stores, they can ignore the past five hundred words that I've written. retail. retail brand. retailer. Everybody loves a deal. Black Friday is one of those days when we wind up seeing the worst in people. brand.
    [Retail] The Fallacy of Ever-Growing Online Sales
    If you are an online retailer, these are very exciting news. From the SU Systems’s survey above, you can see that attracting more buyers to site is one of the two top leading challenges of worldwide online retailers. Business & Marketing ecommerce ecommerce retailersIn 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online.
    [Retail] The Speed Of Brands And Other Stuff
    Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? Competition becomes fierce and suddenly the technology running retail looks more like high frequency trading systems that are customized than anything else. future of retail. retail. retail technology. retailer.
    [Retail] Where The Consumers Are
    In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). retail. Consumers are not just people who see media and advertising. It's a true petri dish. but they're all online.
  • TWIST IMAGE  |  FRIDAY, MARCH 29, 2013
    [Retail] How To Curtail Showrooming: Charge Admission
    There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Could retailers charge a fee if they're simply worried about showrooming?
    [Retail] To Pin Or Not To Pin
    Social Media business e-commerce Pinterest products retail Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong. Pinterest isn’t necessarily about promoting your own products. You can promote your business indirectly by promoting others. couple of sentences of commentary can demonstrate you understand how to fix problems. Think “vibe.”
    [Retail] The Year Of More
    This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). retail. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. With that comes innovations, new opportunities and an ever-demanding public desire for the latest and greatest. More social. More global.
  • PAMORAMA  |  SUNDAY, MARCH 7, 2010
    [Retail] Social Media: Everybody's Doing It, But For Different Reasons [Charts]
    everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: Everybody’s Doing It, But For Different Reasons [Charts] by Pam Dyer on March 7, 2010 Share While the demographics of the average social media user mirror the average U.S. adult (i.e., The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. GeeksRoom [.]
    [Retail] Quirky Turns Us All Into Sharks And Dragons
    To date, they have launched close to 230 products with close to 190 retail partners (including Target , Staples , Amazon , Bed Bath & Beyond and more). retail. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with a pension may be a relic of the past. People who have great ideas tend to not have all of the necessary skills to bring that idea to market. until now. Enter Quirky. Money? Royalties?
    [Retail] F-Commerce - Rise Of The Facebook Consumer
    Gift cards are big business these days and many retailers are getting in on the action. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. retail. retail attribution. What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. With all of the options available, one brand really jumped out at me. It was a gift card for Facebook. Facebook is huge and continues to grow at a staggering pace.
  • TWIST IMAGE  |  MONDAY, JULY 23, 2012
    [Retail] Living In A Shopping Mall
    There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. As retail continues to tinker with models to encourage people to come down to their physical stores, it's hard not be overwhelmed by everything that brands like Amazon are doing (see here: When Real Time Becomes Really Real Time ) and how things like showrooming and smartphones are playing a major part in retail's struggle to keep pace and relevance. What retail should do. retail. retail experience. retail landscape. the future of retail.
    [Retail] Podcast 385 - How to Deliver Insanely Great Customer Service
    Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins  Anna Farmery  to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience. Carmine has previously helped us understand how to use Foursquare.a must listen podcast ! fulfilling unexpressed wishes.
    [Retail] The Impact of Reviews and Other Social Media Content on Shopper Purchase
    Along the path to making a purchase, nearly Click to read more » social media strategy google haul videos mobile marketing online retailers SEO social recommendations ZMOTIn April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms who do online research after seeing TV commercials.
    [Retail] The Impact of Reviews and Other Social Media Content on Shopper Purchase
    Along the path to making a purchase, nearly Click to read more » social media strategy google haul videos mobile marketing online retailers SEO social recommendations ZMOTIn April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms who do online research after seeing TV commercials.
    [Retail] What will the High Street look like in 2025?
    The research, powered by Respondi , seeks to provide retailers with a look at the high street of 2025. The pre-press launch was held in our own pop-up shop at Drink, Shop & Do and we were joined by insight and marketing professionals from a number of leading retailers, who were treated to a sneak peak of the research ahead of a full press launch on 2 nd July. Appear Here is the leading online marketplace for short-term retail space and has been hailed one of ‘the most disruptive companies of 2014’, by The Financial Times and chosen as one of Wired’s ‘100 Hottest Start Ups’.
    [Retail] Digital trends round-up – January 2014
    US retailers have been quick to recognise the huge potential of Apple’s new location-sensing technology iBeacon for targeting customers in-store, with Macy’s , SafeWay and Giant Eagle making use of the technology. Allowing retailers to send coupons and reminders to shoppers as they reach different points within the store, we predict iBeacon technology will spread fast. With this in mind, a cashless society doesn’t look to be far off and retailers will have to start considering changes to their existing payment systems if they are to take full advantage of this new development.
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