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  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 28, 2012
    [Retail] The Gift Of Facebook
    The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. never liked Facebook as an advertising platform. There is a much bigger marketing and sales opportunity that exists. love Facebook as an economy. Physical and virtual combined. Facebook is an economy.
  • THE REALTIME REPORT  |  TUESDAY, OCTOBER 23, 2012
    [Retail] 70% Of Users Visit Pinterest For Inspiration On What To Buy
    Pinterest is also “a stronger vehicle for brand association:”  43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users.  A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users. Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.
  • TWIST IMAGE  |  MONDAY, MAY 28, 2012
    [Retail] Amazon's Ever-Growing Long Tail
    This is just another shift in the ever-changing and constantly evolving retail channel. retail. retail channel. amazon blockbuster business chrisanderson content internet manfromatlantis massmarket massmerchant movies neverbeforeondvd onlinevideo retail retailchannel sonypictures television thelongtail waltdisneystudios warnerbrosThis is less about the tail making more money than the head. The theory of The Long Tail is that the total sales of these non-hit products could outsell those of the few popular items. Whether or not this has crystallized is not the point.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Retail] Scenes From The Frontlines
    retail. boxingday brand brandecosystem businesstravel communitymanager customerengagement customerservice digitalmarketing facebook frontlineworkers luggage pr publicrelations retail socialmedia traditionaladvertising travel twitter yelp youtubeA post Christmas story that is worthy of your attention. I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. went over to the store the day after Boxing Day to see if there was anything left and/or anything on special. brand.
  • TWIST IMAGE  |  FRIDAY, JUNE 17, 2011
    [Retail] The Pending Implosion Of Daily Deal Sites
    percent of deal users are returning for full-price purchases at restaurants, bars, salons, and other retailers. retail. advertising businessmodel clickz dailydealsite deal51 groupon ipo localmerchant marketing metasearchengine promotion retail wallstreetjournalBe careful if you're thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on that here: Groupon IPO: It's Here! ), not a day passes without a new (or existing) company trying to replicate the model of offering a daily deal from a local merchant at a radically reduced discount.
  • TALKWALKER SM  |  THURSDAY, MAY 26, 2016
    [Retail] Visual Analytics: Find Your Brand’s Visual Influencers
    For each dollar spent on your influencer program, you will generate an average $6.95 in returns,  or even higher if you are in the food, retail or travel industry (2015, The Shelf ). SOCIAL MEDIA NEWS adidas brand advocates brand ambassadors cathay pacific chanel Gap image recognition technology influencer management influencer marketing kristen stewart Luxury Quay retail social listening social media analytics travel visual analytics visual influencers visual listening visual mentions visual storytellingYou should have already heard this statistic: over 1.8
  • TWIST IMAGE  |  FRIDAY, MARCH 15, 2013
    [Retail] The Marketing Agency Of The Future
    They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. retail. Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. Over time, this role has changed.
  • TWIST IMAGE  |  MONDAY, JULY 23, 2012
    [Retail] Living In A Shopping Mall
    There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. As retail continues to tinker with models to encourage people to come down to their physical stores, it's hard not be overwhelmed by everything that brands like Amazon are doing (see here: When Real Time Becomes Really Real Time ) and how things like showrooming and smartphones are playing a major part in retail's struggle to keep pace and relevance. What retail should do. retail. retail experience. retail landscape. the future of retail.
  • ENGAGING BRAND  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Retail] Best brands think differently
    When Sao Paulo was thinking about how to get people to come to shopping malls.they didn't look at retail management, they thought about what places looked like when people wanted to spend time there. They didn't think about the mall as a retail space , they saw it as a space to create a place people wanted to spend time, a place people wanted to visit. The concept is a leisure experience, knowing that when people enjoy going somewhere they will explore.and that includes the retail environment. Successful brand managers think differently. Think about what that offers.it
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Retail] Three F-Commerce Techniques That Actually Work
    If you’ve been following the latest f-commerce  news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.
  • TWIST IMAGE  |  SATURDAY, JULY 25, 2015
    [Retail] Shocking Shopping Experiences At The Mall
    The news that I read would have you believe that this is the end of retail as we have known it. With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers. retail. retail experience. retail rat.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 19, 2014
    [Retail] Building A Better Business By Thinking Like Amazon
    Retailers might not like to hear this, but it is true. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retail retailer software Don''t try to be like Amazon. Amazon is a business like no other. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. For a myriad of reasons. How is Amazon thinking there days? Watch this. apple.
  • TWIST IMAGE  |  THURSDAY, JANUARY 31, 2013
    [Retail] On Death And Dying Brands
    Ultimately, it generated activism, culture jamming and public discourse that has become a more broad-based movement. I bet Klein could have never imagined a retail experience like Selfridges & Co. What's most unique about this sea of tranquility in the storm of a retail environment is The Quiet Shop. retail. The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend, but the true artist. Picasso ! Warhol ! artist.
  • ENGAGING BRAND  |  SUNDAY, NOVEMBER 10, 2013
    [Retail] Show 460 - How Music Can Provide a Hit Brand
    The science of music in retail. Pod Casts in marketing marketing Hit Brands engaging brand podcast social marketing business ideas brand marketing marketing tips promote a brand branding create community copywriting music in marketing music + retail The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with Richard Jankovich about how sonic branding is helping leading brands. We talk about. What does music bring to branding? How music can help create community. How music can help create community.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Retail] Copying Apple
    retail. advertising android apple applefanboi blackberry blackberry10 brand businessstrategy consumerelectronics digitalservices influence iphone loyalty mac media merchandising microsoft microsoftstore pc perception retail smartphone stevejobs wallstreet windows windowsmobileIt's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. it's there. Some will make the argument that Apple is loosing a little bit of its luster. What makes Apple such a fascinating brand, from my perspective, is how the brand is managed.
  • TWIST IMAGE  |  THURSDAY, MAY 2, 2013
    [Retail] Attention All Robot Shoppers
    Recently, a new kind of retail experience has entered the fray that is attempting to cater to both kinds of shoppers (the lovers and the haters) by creating an experience that is both digital and physical. Is this the future of retail or just a parlor trick? future of retail. retail. retail experience. retail technology. digitalshopping futureofretail hointer jeans retail retailexperience retailtechnology robots shopper shopping shoppingmall technology Do you love shopping? That being said, most people either love shopping or they hate it. jeans.
  • MINDJUMPERS  |  WEDNESDAY, OCTOBER 3, 2012
    [Retail] How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
    This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience. As a result, review sites, social networking and mobile devices produce an incredible amount of data, which, if analyzed properly and in real-time, can significantly transform the retail experience and generate more targeted sales. Social networks influence buying behavior. Consumers go mobile.
  • TWIST IMAGE  |  THURSDAY, AUGUST 16, 2012
    [Retail] The Power Of Direct Relationships
    On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. retailer. The one with the direct relationship wins. It's a little tricky to answer that question, isn't it? brand.
  • IDACONCPTS  |  FRIDAY, JUNE 26, 2015
    [Retail] Where to Find Affordable Apple Parts and Accessories
    You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers. Certified retailers may charge slightly higher prices than third-party retailers. Certified Mac retailers and repair services may offer both new and refurbished iMac parts and accessories.
  • ENGAGING BRAND  |  MONDAY, MAY 21, 2012
    [Retail] Podcast 385 - How to Deliver Insanely Great Customer Service
    Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins  Anna Farmery  to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience. Carmine has previously helped us understand how to use Foursquare.a must listen podcast ! fulfilling unexpressed wishes.
  • TWIST IMAGE  |  THURSDAY, JANUARY 23, 2014
    [Retail] The Next Great Marketing Disruption
    Last week was a weird week. I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. That''s weird, right? that he was sitting at a tilt with it in his back pocket? chipotle.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Retail] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    Most online retailers talk only about themselves on Facebook. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. In fact, as the infographic below suggests, two-thirds of online retailers on Facebook are almost purely promotional. facebook argyle social E-commerce facebook Timeline Jolie O'Dell online retailers Venture Beat
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 7, 2015
    [Retail] How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
    Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Social Media Case Studies lowe's lowes fix in six omnichannel retail social media campaign social media case study vineSometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays. Here, we’re right in the community.”
  • TWIST IMAGE  |  FRIDAY, DECEMBER 7, 2012
    [Retail] Great Marketing Is Utilitarian
    Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. and all of those will take care of you, just like a family," sounds earnest enough, but in a world where supercenters and mass retailers are becoming grocers, and local farmer's markets are seeing a resurgence, the pressure to stay competitive and relevant at the local level is intense. mass retailer. retail. retail experience. The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Bread. Prunes?
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 4, 2014
    [Retail] Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle
    As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. Both in terms of brand affinity and a war chest to experiment with new ways of retailing.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 3, 2014
    [Retail] Why I Hate Black Friday
    When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. know what you''re thinking, if you hang on to the receipt and bring it back to the store with you, most retailers are fine with bridging the gap by either paying you back the difference or with a gift card, but who has the time? Yes, I also realize that how these retailers concoct these offers is a part of the problem. retail. retail nerd. retailer. flyer.
  • TWIST IMAGE  |  MONDAY, JULY 27, 2015
    [Retail] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
    thought brick and mortar retailers were struggling in the Amazon world. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. hate it. mirum.
  • PAMORAMA  |  THURSDAY, MARCH 14, 2013
    [Retail] Blogs Influence Consumer Spending More Than Social Networks
    They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). Blogging breeds community, where influence is born. A new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. But it [.]. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitter
  • TWIST IMAGE  |  THURSDAY, AUGUST 28, 2014
    [Retail] A Twitch In Time
    Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). That''s it, I am officially out of loop. advertising.
  • ENGAGING BRAND  |  SUNDAY, MAY 12, 2013
    [Retail] Show 434 - What is innovation?
    Can retail layout be applied to office design to create engagement? Pod Casts brand podcast social marketing business ideas brand marketing thomas wedell innovation retail engagement The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but before we start.The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Vivien Boirdron. Anna Farmery  talks with Thomas Wedell-Wedellsborg about bringing ideas to life. We discuss.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Retail] The New Convergence
    Because of this, the concept of opening up a local retail outlet seems counterintuitive. retail. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it? At some point you''re just chasing your own tail. Instead of worrying about how much the world is changing, why not focus on the things that have changed? A new paradigm. It''s powerful.
  • ENGAGING BRAND  |  TUESDAY, DECEMBER 6, 2011
    [Retail] Black Friday Education
    Brick-and-mortar retailers certainly did well for themselves, but the move towards online is becoming increasingly evident with each passing year. Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Cyber Monday 2009 saw retailers clock in 4 million sales per minute. Marketing professional intern cyber monday mobile apps numbers + cyber monday black friday joe baker joseph baker internet marketing internet retailersThank goodness for Cyber Monday.
  • ENGAGING BRAND  |  THURSDAY, SEPTEMBER 1, 2011
    [Retail] 3 Ways to Improve Your Life
    The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. brand Social Media digital world technology retail social media social media customer services customer servicesTechnology is an enhancement for marketers, not a replacement. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. For me 3 key enhancement areas could be. Speak to ME not the general public.
  • TWIST IMAGE  |  FRIDAY, MARCH 13, 2015
    [Retail] Apple Is Laughing All The Way To The Bank
    retail. apple applewatch atari atari800 blackberry brand computer cultofmac gadget ibm ibmclones iphone lego luxurygoods macbook macbookair magazine media mobiledevice mobilephone modem netbook pc personalcomputer planetofthephones radioshack retail shopping shoppingmall smartphone startrek technology theeconomist tv videogame I went from a non-believer to a believer. love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. With tears.
  • THE WAY OF THE WEB  |  FRIDAY, JANUARY 13, 2012
    [Retail] Good service, bad service and social media
    comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 21, 2010
    [Retail] The Myth of Black Friday and Why We Should End It
    According to retail data, shopper patterns, and any number of measurement tools, it is not the busiest shopping day of the year. While store traffic might have been up in some parts of the country, registers weren’t ringing – which is what retailers really want to see. Despite evidence that shows Black Friday isn’t what it was once cracked up to be, retailers still spend excessive amounts of money on marketing and advertising leading up to the day after Thanksgiving. Still, those of us who have retail clients know 2011 holiday planning will be upon us soon.
  • TWIST IMAGE  |  SATURDAY, SEPTEMBER 3, 2011
    [Retail] Six Links Worthy Of Your Attention #63
    Local Rules: The Death (and Rebirth) of Retail - City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This National Geographic piece is the best, most recent proof I've seen of evolution. In just a few decades, the lizards' guts changed dramatically in order to survive in a new environment. " (Alistair for Hugh). Slate. " (Alistair for Mitch). apple.
  • UNSPOKEN  |  THURSDAY, DECEMBER 6, 2012
    [Retail] Holiday Marketing Tips for Small Businesses
    Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Photo Courtesy of Houston Style MagazineThe rampant use of the internet has changed where retailers should be focusing when it comes to holiday advertising. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 27, 2013
    [Retail] Katie Couric Will Give Us The Internet That We Deserve
    Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the Internet - as a medium - was (and can still be). It was very different from anything that we had seen before. From sitting back to leaning in. Google = 27%. apple.
  • TWIST IMAGE  |  SATURDAY, JUNE 25, 2011
    [Retail] Six Links Worthy Of Your Attention #53
    Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. They didn't spend much time thinking about the revenue per square inch like most other retailers do. don't know why retailers scratch their heads at the success of Apple's retail ventures. wish more retailers and brands would realize this." retail. And that's just the first few paragraphs. ClickZ.
  • PUZZLE MARKETER  |  FRIDAY, MARCH 15, 2013
    [Retail] The Mobile Revolution is Here Now [Infographic]
    52% of retailers do not have a mobile website experience (You’re not alone!). For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” people on Earth).
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 8, 2014
    [Retail] Expinion Social Pros
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Podcast Page Sponsors
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 3, 2014
    [Retail] Expion – Top 50 Brands Social Media Report
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors
  • THE REALTIME REPORT  |  THURSDAY, OCTOBER 25, 2012
    [Retail] Facebook Brand Engagement Grows 896% Year-Over-Year
    The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics.
  • PAMORAMA  |  SATURDAY, OCTOBER 19, 2013
    [Retail] Email Still Trumps Social Media for Online Marketing
    But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. retailers across 14 industries and tracked the channels from which customers were clicking to e-commerce sites. Email marketing has been a growing trend in e-commerce, with an increasing number of retailers building communities and collecting email addresses, then converting those contacts into customers. The customer acquisition landscape is constantly in flux.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 29, 2014
    [Retail] How Marketers Can Get Back to Modern Marketing
    His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers.
  • VISUALLY SM  |  WEDNESDAY, MARCH 4, 2015
    [Retail] Five questions your marketing team should be asking about location-based technology
    Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. Finally, Macy’s is just one more example of a retailer that will play off of Apple’s iBeacon technology to deliver deals, reports Clickz.com. The directive is simple: Visit us to try these delicious new dishes. This is the world of location-based marketing.
  • FIREBELLY  |  MONDAY, NOVEMBER 24, 2014
    [Retail] Black Friday & Social Media: 5 Must-Reads
    Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial. Learn everything you need to know about Black Friday and social media in these five must-reads. Social Media black friday
  • DAVE FLEET  |  SUNDAY, JULY 3, 2011
    [Retail] Smart Location-Based Marketing By Home Depot
    Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare
  • SOCIAL MEDIA CITIZENS  |  MONDAY, FEBRUARY 7, 2011
    [Retail] The Fantabulous Lists of Social Media Case Studies
    110 Ways Retailers are Using Social Media Marketing by ( [link] ). I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by  ([link] ). Social Brand Index by ( [link] ). WOMMA’s Case Study Library by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). Blog Well Case Studies by ( [link] ). Fortune 500 Business Blogging Wiki by ( John Cass ). Collection of 50+ Enterprise 2.0
  • TWIST IMAGE  |  FRIDAY, DECEMBER 26, 2014
    [Retail] Be Kind To Brands
    retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? This is the true brand imperative. Perhaps, if not for a moment, don''t.
  • ADAM COHEN  |  WEDNESDAY, MARCH 30, 2011
    [Retail] Social Media Success is About The Customers, Stupid
    10 Quick Tips for Retailers to Engage in Social Media Right Now (44). How do you define success with leveraging social media?  With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same:  Dell, Comcast, Southwest Airlines, Starbucks.  All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships.  “Yadda yadda yadda,&# you say.  Being first to market doesn’t guarantee success, nor is it a requirement to gain success. 
  • MINDJUMPERS  |  WEDNESDAY, DECEMBER 19, 2012
    [Retail] Social Commerce IQ 2012 [Report]
    Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. The industry has witnessed the rise of a new phase of social commerce where innovative retailers have begun deeply integrating social shopping into their websites rather than relying on social network websites for engagement.”. The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Customer Survey. survey among 1,819 U.S.
  • FIREBELLY  |  MONDAY, OCTOBER 27, 2014
    [Retail] Firebelly Showcase: HerRoom Video Infographic
    Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit. Blog Video
  • WIKI.BEINGPETERKIM.COM  |  MONDAY, JUNE 29, 2009
    [Retail] Master List ?(A Wiki of Social Media Marketing Examples)?
    Whittemore   Wiggly Wigglers   Wiggly Podcast   Podcasting  Retail  United Kingdom  C.B. Whittemore   Wiggly Wigglers   Wiggly Wigglers Blog   Blog / Blogging  Retail  United Kingdom  C.B. For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? Evans   adenin TECHNOLOGIES Inc.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Retail] 10 Ecommerce Predictions for 2013
    And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs -  It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Retail] Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
    When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with. For Retailers now have the technology to go far beyond these persona/segment-based tools. Posted in Commerce eCommerce Strategy. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online.
  • THE REALTIME REPORT  |  MONDAY, SEPTEMBER 24, 2012
    [Retail] Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
    Other popular online activities among European consumers include: 3 in 4 visited a retail site. The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. 62% visited a games site. 50% visited sports sites and newspaper sites. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here.
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Retail] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
    In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value. FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. FreebeeCards bills itself as “the next generation of daily offers.” Digg Digg.
  • MINDJUMPERS  |  THURSDAY, JULY 26, 2012
    [Retail] And Then Foursquare Entered Adulthood: Promoted Updates
    Click on your “Explore” tab today and you will see retailers as well as other relevant locations nearby, depending on the category you search in. Giving immediate retailers the chance of reaching out to new customers with special check-in offers. Naturally, promoting products and retailers through the social network will have to be, as with everything else in social media, relevant to the receiver in order to be successful.  Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. nearby. Those are critical.”.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 23, 2011
    [Retail] Six Links Worthy Of Your Attention #66
    "Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I'm at O'Reilly's Strata conference this week, which looks at the advent of Big Data , new interfaces, and ubiquitous computing. Plenty of speakers talk about the utopian possibilities of data transparency. " (Alistair for Hugh). " (Alistair for Mitch).
  • ATOM THOUGHT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Retail] 3 guidelines to empower your local marketing
    That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Retail] Big Can Often Be Much Better
    Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. retail. retail experience. amarketofone apple applegeniusbar applecare brand businessbook businesselegance consumercomplaint customerexperience customerservice digitalexperience hugyourhaters jaybaer macbook macbookair marketofone omnichannel retail retailexperience scottstratten selfie supplychain technicalsupport technology How many times a day do you read about a brand messing up? easy to fix.
  • FIREBELLY  |  MONDAY, NOVEMBER 26, 2012
    [Retail] 5 Must-Reads On Social Media & Cyber Monday
    By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. By Erik Sharman Signs suggest that it could be a long time before social networks play a major role in e-commerce. A new IBM analysis of real-time sales data from Black Friday shows that Facebook and Twitter aren’t about to become the revenue freeway for retailers. Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Doing Cyber Monday shopping?
  • TWIST IMAGE  |  FRIDAY, JULY 18, 2014
    [Retail] The End Of The Dial Tone
    You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
  • SOCIAL MEDIA NETWORK MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Retail] Should You Buy Facebook Fans? - Social Media
    Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet. We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Who perhaps could be looking at this? Why does this not take place in the brick and mortar world as a main operative thought? You may think that the shop capacity vis a vis the number of persons does not make sense.
  • TWIST IMAGE  |  FRIDAY, APRIL 5, 2013
    [Retail] What's More Important To A Consumer: The Price Or The Brand?
    If you think that branding and retail have become complicated because of stuff like showrooming and attribution, you need to take a pause and try to figure out the myriad of complexities that e-commerce has created in the retail chain when laid out in this article. We also look to traditional retailers and wonder how they will keep pace against Amazon. That retailers have no chance against e-commerce plays when they''re not dealing with the traditional supply chain and logistic problems. retail attribution. retail. traditional retailer. brand.
  • WEBBIQUITY SMM  |  TUESDAY, AUGUST 11, 2015
    [Retail] 35 Stupendous Social Networking Facts and Stats
    Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. ( Ber|Art ). Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network. 12 Facebook Statistics and Facts. 1. TechCrunch ). 3.
  • FIREBELLY  |  THURSDAY, NOVEMBER 15, 2012
    [Retail] Social Media Horror Story With A Happy Ending
    We know retailers that monitor complaints for their competitors, then offering those customers immediate help. This is a major issue for retailers who have thousands of locations. . But not so much for airlines, phone companies, B2B companies and retailers. . Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. No exceptions, she said.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 3, 2015
    [Retail] Is the REI Black Friday Announcement Just a PR Stunt?
    Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. By Gini Dietrich. I’m a week behind the news, but I was traveling last week and didn’t have the brain capacity to write about it when it happened. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. How to Define Success. optoutside. Is this a PR stunt ?
  • THE REALTIME REPORT  |  FRIDAY, DECEMBER 7, 2012
    [Retail] Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
    Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Retail] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    That is what we saw in the  “Mobilizing the Retail Shopping Experience” research study. If that’s just the scenario on mobile retail sites, just think about all of the e-commerce sites and brands that rely on the Internet to drive traffic, click throughs, newsletter sign-ups and purchases. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media.
  • MINDJUMPERS  |  MONDAY, AUGUST 13, 2012
    [Retail] How Customer Service on Social Media Helps Your Brand [Infographic]
    35% of retailers actually erased a customer’s question on their Facebook Page. Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy. If you don’t use social media as part of your customer service strategy yet – you should. Brands that don’t, lose. Infographic].
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Retail] Five Customer Empowerment Tips: the Days of Intuition are Over
    Just ask any retailer of consumer electronics, for instance. The effect is felt in several industries and certainly in retail. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. People still ask for advice but they know better what they want than ever before. And they use digital channels to inform themselves and to buy. The power of the customer isn’t new, it’s just stronger. So, what is it about?
  • SPIN SUCKS  |  MONDAY, NOVEMBER 23, 2015
    [Retail] Thanksgiving Marketing Statistics You’ll Gobble About
    Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. percent of 25-34 year olds agree retailers’ deals have either been excellent or good (these consumers might also have been drunk, no definitive answers have been given on the sobriety of respondents). By Laura Petrolino. Where did 2015 go?
  • PUZZLE MARKETER  |  TUESDAY, NOVEMBER 20, 2012
    [Retail] 5 Easy Black Friday Marketing Tips You Still Have Time For
    Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). More Useful Black Friday Marketing Articles Black Friday Marketing Ideas for Small Business – View Article 9 Small Business Marketing Tips for Black Friday – View Article How To Sell More Before, During and After Black Friday – View Article Black Friday Marketing Ideas for Non-Retail Businesses – View Article. Why are these days important to your business? Grab them now.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 25, 2013
    [Retail] 7 Mobile Marketing Stats That Will Blow Your Mind
    This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 4 out of 5 consumers use smartphones to shop. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. 78% of retailers plan to invest in mobile this year. The figure is expected to top 220 million within the retail market alone. Mobile marketing is the future. Pay close attention.
  • UNSPOKEN  |  FRIDAY, MARCH 8, 2013
    [Retail] Building A Real Twitter Community At #SXSW with Nestivity
    The Acquity Group studied the behavior of Interbrand’s 2012 Best Retail Brands and found them lacking on Twitter. We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. But it’s not quite there yet. The reality is, the majority of tweets go unanswered. full 73 percent of customer tweets were ignored. Creating Community With Nestivity. Enter Nestivity. How Does Nestivity Work?
  • SPIN SUCKS  |  THURSDAY, JUNE 28, 2012
    [Retail] Social Media Campaigns Don’t Match When Consumers Are Online
    And now there’s a new study out from YesMai l, which looked at the social networks of 20 popular clothing retailers in order to discover how email boosts social engagement, what times of day and week are most effective, and how to standardize some of your engagement in order to succeed. . Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” and 12 a.m. to 7 p.m.
  • ATOM THOUGHT  |  FRIDAY, SEPTEMBER 16, 2011
    [Retail] ebay X.Commerce & If Indian eCommerce has Missed the Bus?
    lac retailers onboard. Over 90,000 retailers onboard. ebay is gradually but steadily& seriously working towards becoming the dominant ecommerce player if the world. After having been beaten by Taobao in China and observing the surge of Amazon as a cloud-marketplace, it’s not unnatural for ebay to initiate what it calls X.Commerce. tried creating an infographic to show the ebay strategy based on my understanding and you can understand how the recent buy-outs by ebay are starting to make sense. Let’s look at the buy outs first: 1. Where.com – Over 1.2 USD135M). 2.
  • FIREBELLY  |  MONDAY, DECEMBER 21, 2015
    [Retail] Top 15 Social Media Marketing Blog Posts Of 2015
    CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Read More. Read More. Read More.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, MAY 1, 2015
    [Retail] Do You Know Your “Empty Nesters”?
    Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 85% trust third-person product reviews from major retail sites. There have been interesting changes in many of the demographics marketers are accustomed to targeting. study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. This is what was discovered: 82% would rather browse online than in-store. 65% use smartphones to look up product information. 64% have made purchases using their tablets.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [Retail] The 4 C’s of B2B Marketing
    would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.
  • YMARKETINGMATTERS  |  FRIDAY, OCTOBER 4, 2013
    [Retail] Which Social Media Channels Should I Use For My Business?
    If your business is image heavy – say, a photography studio, retail shop or an ecommerce site – then Pinterest for business makes sense. That is the million dollar question I get asked ALL the time. In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today.  I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! Determine which is MOST relevant to your business.  Tip #4: Don’t get frustrated.
  • MASHABLE.COM  |  WEDNESDAY, JANUARY 26, 2011
    [Retail] Create a World-Class Online Community for Your Business
    Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.] HOW TO: Create a World-Class Online Community for Your Business – How Social Data Mobile Tech Can Improve the Retail Experience – 5 Creative [.] Marketing Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – Making Data Relevant: [.]
  • SOCIALFISH  |  WEDNESDAY, AUGUST 26, 2015
    [Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
    First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. For example, we learned that while food retailers might not engage with us on social media on research or trends, they would be interested in supporting campaigns that showcase the good grocery stores do and tell the industry story. Here’s a snippet of my conversation with just one of several great association social media folks. What department do you sit in and who (title) do you report to?
  • BILL HARTZER  |  THURSDAY, MARCH 3, 2011
    [Retail] 2010 Charts a Promising Future for E-Commerce on Facebook
    SortPrice.com was involved well before last year – we launched our Facebook Store Application for retailers, a customized tool that lets them list and promote products right on their Facebook fan pages, back in the Fall of 2008. And since then, we’ve built Facebook stores for nearly 1,500 retailers total, more than anyone else in the industry. As the longest-running tool of its kind on Facebook, with more active retail partners than anyone, the SortPrice Store Application has become an excellent barometer and example of F-commerce’s overall growth and success. Need proof?
  • UNSPOKEN  |  TUESDAY, FEBRUARY 12, 2013
    [Retail] Savvy Shoppers Use Cell Phones to Make Buying Decisions
    Some retailers also took advantage of the abundant use of smartphones during the holiday season, by allowing consumers to price match other stores and even some websites right from their phones. Everywhere you go, people you see are glued to their cell phones. It’s undeniable. As a society, we seem to be feeling the need to be more and more connected every day. It’s not uncommon to see a family sitting at a restaurant table, no one speaking but each one using some kind of cell phone. This alone shows why mobile marketing is crucial for your small business. No related posts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Retail] It’s Time For CMOs To Tap Into The Power Of Personalization
    commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of  online retail sales  this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5 Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Consumers today are finicky and want what they want,  now. Overall, U.S.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, NOVEMBER 10, 2014
    [Retail] Tis The Season For Marketing Mistakes
    Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” The numbers show the inconsistencies: 16% of customers start shopping before Halloween –  BUT  – 55% of retailers start promoting holiday shopping before Halloween. 54% of shoppers say stores don’t provide enough information –  BUT  – 87% of retailers feel they give all the info the consumer needs. This is a crazy time of year for marketers. Yikes!
  • MINDJUMPERS  |  TUESDAY, APRIL 19, 2011
    [Retail] How To Post Effectively on Facebook
    Here’s an overlook of which days is more effective to post at in different industries: TRAVEL AND HOSPITALITY INDUSTRY: RETAIL: FASHION: BUSINESS AND FINANCE: FOOD AND BEVERAGE INDUSTRY: > See the full report from Buddy Media here. Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes. short message is much more easy to decode. 2.
  • WEBBIQUITY SMM  |  MONDAY, JULY 1, 2013
    [Retail] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Guest post by Alice Jenkins of How2become. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Social media will remain important. Fonts like Arial and Veranda are best.
  • WWW.READWRITEWEB.COM  |  THURSDAY, MARCH 1, 2012
    [Retail] Strata: Mixing the Social Data Cocktail
    For instance, Moody talked about the partnership with geodata provider ESRI to provide data to local retail companies. He says that retailers can use social data to see when people are stealing from their stores. He declined to specify what's done with that information, but you can infer that retailers are using it to tighten up security and pursue the shoplifters. Everyone knows you can learn a lot by trawling data coming from social media services like Twitter, Facebook and Flickr. But sometimes the data will surprise you. Sponsor. The Data Cocktail. Power and Tropicana.
  • FIREBELLY  |  TUESDAY, NOVEMBER 26, 2013
    [Retail] Holiday Shopping And Social Media A Winning Combination
    However, with each year that passes, fewer people are leaving the comfort of their homes on Friday morning to hit the mall now that social media has created a new way in which to shop at one’s favorite retail stores. Cybermonday.com is the official site that highlights the best deals from over 800 online retailers, and consumers can sign up for email alerts.). ‘Tis the season for family, food, friends, and of course shopping! As we all know, Black Friday and Cyber Monday have practically become holidays in and of themselves. And as U.S. Blog Social Media Social Media Marketing
  • MINDJUMPERS  |  FRIDAY, MARCH 23, 2012
    [Retail] SEO Strategies: Optimisation Ideas for Your Google+ Page
    Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites. Since mid-2011, plenty of entrepreneurs have been creating their own network of contacts and promoting their firm. With that said, take the following aspects into mind while creating your Google+ page.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 25, 2012
    [Retail] Two Things That Should Rock Your World
    Here's the news from Internet Retailer : "Of 49.6 billion visits to the top 500 e-retailers in 2014, 26.4 retailer. internet retailer. Well, is the Web dead? Of course, the Web isn't dead, but it is changing in ways that many of us have (sadly) been ignoring. As more and more brands still struggle with the browser-based Web (and this includes everything from website development to social media and e-commerce), the Web as we've known it evolves. and not on a fixed screen). Here are two pieces of information that will rock your world. There will be 41.0 brand.
  • SHERRILYNNE STARKIE  |  SUNDAY, FEBRUARY 24, 2013
    [Retail] February 24: this week in social media
    Pinterest leads Facebook in retail sales acquisition. February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. Social media demographics. Pinterest for Business. Authors and Social Media: What Works? Facebook Headline Social Media Twitter
  • TECHIPEDIA: TAMAR WEINBERG  |  THURSDAY, NOVEMBER 1, 2012
    [Retail] The Ultimate Guide to Search Retargeting
    Let’s say that Marketers A and B both represent large sporting goods retailers and are bidding to serve an impression to a visitor on ESPN.com. Marketer A will likely reap the rewards, while Marketer B limps back to the retailer with mediocre results. This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. To most marketers, the term “retargeting” means “Site Retargeting,” the practice of placing display ads in front of people who have previously visited a website. and others. Main Characters. Agencies. Retargeting Companies. represent Chango.
  • SOCIALFISH  |  MONDAY, SEPTEMBER 9, 2013
    [Retail] Building Community: It’s More than Engagement
    See what you think of this, from the online retailer perspective. Nice little deck from Jason Falls of CafePress. think the lessons are spot on. Etail East – Jason Falls presentation – 2013 from Jason Falls. ————— ( photo credit ). Case Study From the Trenches Implementation
  • JANET FOUTS  |  TUESDAY, DECEMBER 30, 2014
    [Retail] Just get us the Millennials! #Marketing #Fail
    They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 38% of Millennials are bilingual. They’re social. Tweet this. No excuses.
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