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  • THE REALTIME REPORT  |  THURSDAY, DECEMBER 20, 2012
    [Retail] Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
    Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. Will this experiment “spur on other retailers to use social media in new and bigger ways?” Social Media Campaigns Social Media Case Studies Black Friday holiday shopping mobile advertising retail WalmartThe results, according to The Wall Street Journal, were “mixed.”
  • THE REALTIME REPORT  |  WEDNESDAY, DECEMBER 18, 2013
    [Retail] Apple Debuts iBeacon Location Technology in U.S. Stores
    How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Retail] How Your Brand Should Tell A Beautiful Story
    retail. advertising b2b b2c blackfriday brand brandattributes casestudies casestudy commercial customerloyalty cybermonday digitalmarketing documentary internetculture marketingchannel media nationalgeographic onlinevideo patagonia retail shopping shortfilm socialmedia testimonial whitepaper wordofmouth wordofmouthmarketing wornwear youtube yvonchouinard Before you do anything, please watch this: It''s almost perfect, isn''t it? I don''t even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube , that will change. and not the rule.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, NOVEMBER 12, 2011
    [Retail] Now Your Data Is Being Transformed
    Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. 3. But retailers aren’t alone. Talent is one of them.
  • FRESHNETWORKS   |  TUESDAY, DECEMBER 2, 2014
    [Retail] 3 retailers harnessing digital technology to drive offline sales this Christmas
    Deloitte reports that 40% of sales in physical stores will be digitally influenced as consumers engage with technology and embrace retailers’ multi-channel efforts. To tap into this trend, many retailers are harnessing digital technology to drive sales offline. The toy retailer has also introduced a live chat function on its website to answer customer queries, as well as a gift finder that uses information regarding a recipient’s interests and age to suggest the perfect present. 2. billion. Here are 3 of our favourites: 1. Toys R Us. Harrods. Argos.
  • FRESHNETWORKS   |  THURSDAY, JULY 29, 2010
    [Retail] Social commerce – the future of e-commerce?
    We’ve written previously about the value of social shopping and how it can benefit online retailers ,  and it seems that the issue of social commerce has risen to the forefront of e-commerce strategy discussions again. Tags: Jo Stratmann Social commerce Social media for retail ecommerce Electronic commerce facebook Facebook Credits Facebook Gift Shop FreshNetworks Max Factor social commere social media Social network Social commerce involves the use of social media, in the context of e-commerce, to assist with buying and selling products and services online. Tweet This!
  • FRESHNETWORKS   |  MONDAY, NOVEMBER 24, 2014
    [Retail] Peer-to-peer payments come to Snapchat but what are the implications for retail banks?
    Secondly, the proliferation of alternative payment processes serves as a reminder to retail banks that digital disruption and changing customer behaviour cannot be ignored. As yet, we do not know what impact peer-to-peer payments will have on revenue streams in retail banking, but we do know that it is opening up choice. Given that the next generation of retail banking customers will grow up on social networks, and probably be more familiar with them than they are with retail banking brands, this could prove dangerous for financial services.
  • SOCIAL MARKETING FORUM  |  MONDAY, AUGUST 20, 2012
    [Retail] Do Consumers Trust Retailers More Than Social Networks?
    B2B marketing Brand marketing Research Social media marketing privacy retailers social networks trustConsumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn’t mean they trust the social networks themselves when it comes down to sharing their data. Recently, the e-tailing group and MyBuys released some findings from a survey stating that the surveyed consumers [.].
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 14, 2012
    [Retail] Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos
    They say it’s a video to learn how to bring your retail skills to the next level. Social Media Top 5 awkward pregnancy photos farting preachers gin and topics retail training video selling is service service is selling two hamsters one wheelI believe fall has arrived! Which I would be totally excited about, but it also means football season and my Bears had a rough game last night. What makes things worse is they lost to the Packers. It’s one thing to lose a game. It’s an entirely different thing to lose to the cheeseheads. But alas! Selling is Service. But this?
  • KYLE LACY  |  TUESDAY, JUNE 11, 2013
    [Retail] 4 Surprising Trends Changing the Future of Retail Marketing
    We know that things are changing. I’m beginning to notice one industry changing faster than the rest… retail. The global retail brand’s consumer has/is evolving with the advent of new technology and channels. Multi-channel, omni-channel, cross-channel is a must for retailers. . The Future of Global Retail Marketing from ExactTarget. Industry Marketing Retail And with new channels… comes the need to change strategy and tactics. The four trends outlined in the presentation are as follows: The customer purchase journey is evolving. .
  • PAMORAMA  |  SUNDAY, MARCH 7, 2010
    [Retail] Social Media: Everybody's Doing It, But For Different Reasons [Charts]
    everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: Everybody’s Doing It, But For Different Reasons [Charts] by Pam Dyer on March 7, 2010 Share While the demographics of the average social media user mirror the average U.S. adult (i.e., The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. GeeksRoom [.]
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 25, 2011
    [Retail] The Bright Side Of Black Friday
    Those who get the deals camp out for hours on end on unforgiving cement, and those who don't get the deals wind up trying to pick the retail shelves dry while muttering their disdain for the retailer under their breathe. If the sole purpose of Black Friday is for the retailers to clean their shelves or to get a whole whack of people into their stores, they can ignore the past five hundred words that I've written. retail. retail brand. retailer. Everybody loves a deal. Black Friday is one of those days when we wind up seeing the worst in people. brand.
  • STEPHEN P SMITH  |  MONDAY, DECEMBER 26, 2011
    [Retail] Business Blogging: How Often Do I Write?
    Business Development Productivity Weekly Letter auto repair blogging tactics bookstores Facebook realtors restaurants retail stores social media literacyWeekly Letter Volume1, Number 3. How often should I write? There is a long answer and a short answer. The short answer is “it depends” The long answer is that you should write and post to your blog (and/or Facebook) often enough that: Your readers come back for more. You can create a conversation and valuable relationship. You and your community know about wins and losses. Everyone feels comfortable sharing. Successes.
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Retail] The Year Of More
    This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). retail. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. With that comes innovations, new opportunities and an ever-demanding public desire for the latest and greatest. More social. More global.
  • FRESHNETWORKS   |  THURSDAY, JUNE 27, 2013
    [Retail] iConsumerism, e-commerce and the demise of the high street
    The trend is highly likely to continue, with the Centre for Retail Research predicting that the number of high street shops will decline by a further 22% by 2018. iConsumerism and retail decline. The decline of the bricks and mortar retail stores is a complex phenomenon, but there are two main trends. In the press, much of the discussion of the future of bricks and mortar retail has taken on an air of the decline of the Roman Empire, with nothing to follow but barbarians and illiteracy and darkness. credit: chrisjohnbeckett. It could just be something practical.
  • JEFF KORHAN  |  MONDAY, OCTOBER 24, 2011
    [Retail] Your Content Marketing Store
    When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. Why are so many retailers offering free Wi-Fi without obligation to make a purchase? Awareness content marketing How-To Marketing Selling Small Business Success customers free Jeff Korhan mainstream small business marketing profitable retailersAre you still having some challenges wrapping your arms around the concept of content marketing  to increase your small business revenues? Imagine Your Store.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 31, 2014
    [Retail] To Pin Or Not To Pin
    Social Media business e-commerce Pinterest products retail Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong. Pinterest isn’t necessarily about promoting your own products. You can promote your business indirectly by promoting others. couple of sentences of commentary can demonstrate you understand how to fix problems. Think “vibe.”
  • TWIST IMAGE  |  FRIDAY, DECEMBER 9, 2011
    [Retail] The New Disruption
    Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). If you can have something shipped as fast as possible to you and can return it - no questions asked - then the retail game changes. retail.
  • COLLECTIVE THOUGHTS  |  FRIDAY, DECEMBER 16, 2011
    [Retail] The Power Of Infographics
    Epic Retail Fails Of 2011. Epic Retail Fails of 2011. Infographics celebrity plastic surgery finance health healthcare infographics Mafia New Year's Eve New Year's resolution retail failsThere is nothing I enjoy more than someone or something that just gets to the point. Infographics do just this. When I look at an infographic, I know that someone else took the time to do the research, and strain the results to give me a simple answer to life’s most interesting questions. I can look, learn, laugh, and share the morsel of greatness with my friends. Fantastic Plastic.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 19, 2014
    [Retail] Building A Better Business By Thinking Like Amazon
    Retailers might not like to hear this, but it is true. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retail retailer software Don''t try to be like Amazon. Amazon is a business like no other. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. For a myriad of reasons. How is Amazon thinking there days? Watch this. apple.
  • TWIST IMAGE  |  TUESDAY, DECEMBER 20, 2011
    [Retail] Where The Consumers Are
    In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). retail. Consumers are not just people who see media and advertising. It's a true petri dish. but they're all online.
  • TWIST IMAGE  |  TUESDAY, MARCH 15, 2011
    [Retail] F-Commerce - Rise Of The Facebook Consumer
    Gift cards are big business these days and many retailers are getting in on the action. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. retail. retail attribution. What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. With all of the options available, one brand really jumped out at me. It was a gift card for Facebook. Facebook is huge and continues to grow at a staggering pace.
  • TWIST IMAGE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Retail] The End Of Privacy. The Beginning Of Personalization
    Amazon ''s ability to create such a highly personalized experience is core to their retail success (and consumer satisfaction), but as the company begins to roll out their Amazon Media platform, the world will be better able to see what happens when a company understands so much about their consumer, that all of the advertising associated with the experience will - at the very least - be highly relevant (if not substantially more transactional than most of the online advertising that we''re exposed to). retail. But what about the rest of the Web? Yes, it has become that dire.
  • SOCIALNOMICS  |  TUESDAY, APRIL 29, 2014
    [Retail] eCommerce: What You Gain From Taking Your Business Online
    Startups Statistics Tips Business ecommerce mobile retail shopping technology It’s no secret that the Internet has changed the way we do just about everything. Whether it’s research, communication or shopping, few of the affected areas even resemble their former selves, so why should your business be any different? The answer, of course, is that it isn’t. More people than ever are buying things online, but visibility isn’t the only reason to make the transition to e-Commerce. Here are the top benefits you’ll bring to your company and your brand by going digital. Easy Money.
  • FRESHNETWORKS   |  THURSDAY, OCTOBER 27, 2011
    [Retail] Social media case study: Ted Baker ‘It’s Rutting Season’
    Katie Glass Social media Social media case studies Social media for retail Social networks Rutting season social media case study Ted BakerTo celebrate the launch of their new AW11 Collection, Ted Baker recently ran a new social media  campaign entitled ‘It’s Rutting Season’. Customers were invited to visit the Ted Baker stores in Glasgow, Manchester and London on particular dates in order to have the chance to ‘strut their rutt’ in store. This involved having their photo taken in a magical woodland setting whilst wearing a nicely designed deer mask. Blogger outreach. Tweet This!
  • FRESHNETWORKS   |  FRIDAY, JANUARY 17, 2014
    [Retail] Digital trends round-up – January 2014
    US retailers have been quick to recognise the huge potential of Apple’s new location-sensing technology iBeacon for targeting customers in-store, with Macy’s , SafeWay and Giant Eagle making use of the technology. Allowing retailers to send coupons and reminders to shoppers as they reach different points within the store, we predict iBeacon technology will spread fast. With this in mind, a cashless society doesn’t look to be far off and retailers will have to start considering changes to their existing payment systems if they are to take full advantage of this new development.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 4, 2011
    [Retail] Don't Blame Groupon
    Don't blame Groupon for the results, blame the local retailers. While I'm sure that Groupon and other daily deal sites make a lot of promises in selling these opportunities to retailers, it's still - one hundred percent - the retailers opportunity to win over some new customers and build loyalty. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage). " Is this Groupon or LivingSocial 's fault or was this a failure of the retail experience?
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 15, 2015
    [Retail] Show 529 – Leading Digital Strategy For Business Growth
    Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? We discuss […] Pod Casts business growth chris bones commerce goals digital strategy ecommerce effective ecommerce engaging brand podcast good growth how to design the customer journey james hammersley leading digital strategy omni channel retailing Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. We discuss.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 4, 2015
    [Retail] Retail Reality Check: The State of Customer Experience [Infographic]
    It turns out that consumers had a lot to say about the state of customer experience in retail and here’s what they revealed – the good, the bad and the ugly – and what it means for retailers today. Featured Infographic customer experience infographics retail reality check With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when TimeTrade surveyed 1,000 consumers , at least half of them go shopping before they’ve made up their minds.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 19, 2011
    [Retail] The Problem With The Status Quo
    It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. retail. advertising amazon author bookpublisher bookpublishing data ebook ipad iphonekindleapp josephjaffe kindle kindlesingle lifeafterthe30secondspot literaryagent retail richardcurtis stephenking technology thematrix thenewyorktimes theterminator webanalyticsStop me if you've heard this one before: "technology is the great disruptor." From the article. Hardly. Hardly.
  • TWIST IMAGE  |  THURSDAY, JULY 31, 2014
    [Retail] The Only Consumer That Matters
    Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. How does this change retail?
  • IDACONCPTS  |  SATURDAY, FEBRUARY 23, 2013
    [Retail] The Fallacy of Ever-Growing Online Sales
    If you are an online retailer, these are very exciting news. From the SU Systems’s survey above, you can see that attracting more buyers to site is one of the two top leading challenges of worldwide online retailers. Business & Marketing ecommerce ecommerce retailersIn 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online.
  • TWIST IMAGE  |  THURSDAY, JANUARY 19, 2012
    [Retail] Adapt Or Die
    You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. retail. adaptordie adaptation analytics apple bookpublishing business businessevolution businessmodel commerce connectivity consumer creativity data digitalfrontier disruption ericries facebook google innovation mobile musicindustry newspaper newspaperindustry retail technology theleanstartup traditionaladvertisingagencyDo you like the saying, "adapt or die" ? Think about it.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Retail] The Impact of Reviews and Other Social Media Content on Shopper Purchase
    Along the path to making a purchase, nearly Click to read more » social media strategy google haul videos mobile marketing online retailers SEO social recommendations ZMOTIn April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms who do online research after seeing TV commercials.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Retail] The Impact of Reviews and Other Social Media Content on Shopper Purchase
    Along the path to making a purchase, nearly Click to read more » social media strategy google haul videos mobile marketing online retailers SEO social recommendations ZMOTIn April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms who do online research after seeing TV commercials.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 28, 2012
    [Retail] The Gift Of Facebook
    The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. never liked Facebook as an advertising platform. There is a much bigger marketing and sales opportunity that exists. love Facebook as an economy. Physical and virtual combined. Facebook is an economy.
  • TWIST IMAGE  |  THURSDAY, MARCH 28, 2013
    [Retail] Is Marketing About To Get Really Creepy Or Really Good?
    It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail. retail.
  • FRESHNETWORKS   |  WEDNESDAY, AUGUST 20, 2014
    [Retail] Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?
    If Facebook takes a small cut of sales, or charges retailers for selling their products on the site, e-commerce could be a way of monetising the social network beyond advertising revenue. Clothes firm Gap and games retailer Gamestop have both opened, then subsequently shut, stores – Forrester Research analyst Sucharita Mulpuru told Bloomberg that selling on the social network is “like trying to sell stuff to people while they’re hanging out with their friends at the bar.”. Twitter appears ready to monetise beyond advertising too, after acquiring payments company CardSpring.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 10, 2011
    [Retail] 3 Things About Facebook
    Facebook Will Be 50% Of Online Retail By 2015: Infographic. retail. amazon apple business charlierose content economy facebook fastcompany future google infographic markzuckerberg marketing media microsoft mobilestrategy onlinesocialnetwork purchasingdecision retail sherylsandberg socialcircle strategyFacebook continues to grow, change, add, adapt and connect us all (whether you like it or not). In the past few weeks there has been three pieces of content that best frame Facebook's place in our society. This would be a mistake. Charlie Rose interviews Mark Zuckerberg.
  • TWIST IMAGE  |  FRIDAY, MARCH 15, 2013
    [Retail] The Marketing Agency Of The Future
    They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. retail. Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. Over time, this role has changed.
  • FRESHNETWORKS   |  THURSDAY, MAY 22, 2014
    [Retail] Three collaborative initiatives to meet consumer expectations for a digital high street
    Consumers have high expectations for digital technologies in store but these are not yet being met by retailers. This government-backed initiative , including representatives from Marks and Spencer, John Lewis and Argos, aims to share digital best practice amongst its members in order to promote the range of opportunities to harness digital technology in retail. crowdfunding project providing an online platform for more than 400 retailers across 160 towns, MyHigh.St is helping smaller shops to compete online with bigger retailers. Digital High Streets Advisory Board.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 5, 2014
    [Retail] I Want To See Ads!
    It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? The ability for a brand (or retailer) to follow, track and engage with a consumer across multiple media properties seems like advertising panacea, but it has to be done strategically, and in a compelling and valuable proposition for the consumer. online retailer. retail. retailer. "Of course, you want to see ads, you''re in marketing!".
  • JEFF ESPOSITO  |  MONDAY, JULY 2, 2012
    [Retail] Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers
    About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint
  • SAYING IT SOCIAL  |  THURSDAY, JULY 22, 2010
    [Retail] How to Create a Customer Loyalty Program via Social Media (via PR.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. It's also perfect for any retailer, restaurant, car dealer, or other multi-unit compan … Read More via PR Workbench Share this: StumbleUpon Digg Reddit July 22, 2010 - Posted by akstout18 | Social Media Marketing , Social Networking 2 bloggers like this post No comments yet. if yes, please explain.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 17, 2014
    [Retail] Picture Better Marketing with Social Media
    Companies and organizations from satellite TV providers like DirectTV to the top multi-product retailers like Target and Walmart to professional sports teams, all engage in social media and what it has to offer. Social Media Brand marketing retail social networking television Whether you are a large company or one of the countless mom and pop shops that dot the nation in all 50 states, marketing your brand correctly is as important as anything else on your to-do list. Socializing Can’t Hurt Your Business. Followers and Friends Keep Growing. Meantime, Target and Walmart get some 1.46
  • GAURAVONOMICS  |  FRIDAY, NOVEMBER 28, 2014
    [Retail] E-Commerce to Leapfrog Organized Retail in India?
    According to Technopak, organized retail in India will grow 4 times from $46 billion in 2014 to $182 billion in 2020, while e-commerce will grow at 14 times from $2.3 Instead of developing their own e-commerce platforms, Indian retail chains are partnering with e-commerce players to sell online (Future Group with Amazon India and Croma with Snapdeal), leading to concerns that they will be overtaken with the better funded e-commerce players. Commerce Fashion India Amazon India Croma E-Commerce Future Group Kishore Biyani Retail Snapdeal Technopak Venture Capital
  • TWIST IMAGE  |  FRIDAY, DECEMBER 7, 2012
    [Retail] Great Marketing Is Utilitarian
    Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. and all of those will take care of you, just like a family," sounds earnest enough, but in a world where supercenters and mass retailers are becoming grocers, and local farmer's markets are seeing a resurgence, the pressure to stay competitive and relevant at the local level is intense. mass retailer. retail. retail experience. The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Bread. Prunes?
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 9, 2012
    [Retail] Endless Aisles
    What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. Pundits think that e-commerce kills the retail experience. How do you see the future of retail? retail. What if?
  • TWIST IMAGE  |  FRIDAY, MAY 9, 2014
    [Retail] Winners And Losers In The Digital Age
    He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail. businessmodel digitalage dld dldnyc l2 marketing marketingprofessor nyustern retail scottgalloway socialmedia startup This is probably one of the most eye-opening perspectives on the digital age that you will see. We have new business models, brands that explode with popularity, platforms that keep being invented. But what does it really mean? Who is winning at business.
  • TWIST IMAGE  |  FRIDAY, MARCH 29, 2013
    [Retail] How To Curtail Showrooming: Charge Admission
    There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Could retailers charge a fee if they're simply worried about showrooming?
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Retail] Scenes From The Frontlines
    retail. boxingday brand brandecosystem businesstravel communitymanager customerengagement customerservice digitalmarketing facebook frontlineworkers luggage pr publicrelations retail socialmedia traditionaladvertising travel twitter yelp youtubeA post Christmas story that is worthy of your attention. I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. went over to the store the day after Boxing Day to see if there was anything left and/or anything on special. brand.
  • TWIST IMAGE  |  FRIDAY, JUNE 17, 2011
    [Retail] The Pending Implosion Of Daily Deal Sites
    percent of deal users are returning for full-price purchases at restaurants, bars, salons, and other retailers. retail. advertising businessmodel clickz dailydealsite deal51 groupon ipo localmerchant marketing metasearchengine promotion retail wallstreetjournalBe careful if you're thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on that here: Groupon IPO: It's Here! ), not a day passes without a new (or existing) company trying to replicate the model of offering a daily deal from a local merchant at a radically reduced discount.
  • TWIST IMAGE  |  WEDNESDAY, DECEMBER 3, 2014
    [Retail] Why I Hate Black Friday
    When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. know what you''re thinking, if you hang on to the receipt and bring it back to the store with you, most retailers are fine with bridging the gap by either paying you back the difference or with a gift card, but who has the time? Yes, I also realize that how these retailers concoct these offers is a part of the problem. retail. retail nerd. retailer. flyer.
  • TWIST IMAGE  |  THURSDAY, AUGUST 16, 2012
    [Retail] The Power Of Direct Relationships
    On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. retailer. The one with the direct relationship wins. It's a little tricky to answer that question, isn't it? brand.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 11, 2014
    [Retail] Time To Go Digital
    They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. If traditional retailers like Staples are struggling, then how much more so are all the rest? Where will brick-and-more retailers be in 15 or 20 years? Imagine yourself being in a small town and having your retail business swallowed up by the likes of Wal-Mart and Target. One option is to transition your small town retail shop into an e-commerce store and expand your customer base. Say what? Will they be extinct? In fact, now may be too late.
  • CONVINCE & CONVERT  |  SUNDAY, MARCH 18, 2012
    [Retail] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    Most online retailers talk only about themselves on Facebook. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. In fact, as the infographic below suggests, two-thirds of online retailers on Facebook are almost purely promotional. facebook argyle social E-commerce facebook Timeline Jolie O'Dell online retailers Venture Beat
  • TWIST IMAGE  |  MONDAY, JULY 23, 2012
    [Retail] Living In A Shopping Mall
    There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. As retail continues to tinker with models to encourage people to come down to their physical stores, it's hard not be overwhelmed by everything that brands like Amazon are doing (see here: When Real Time Becomes Really Real Time ) and how things like showrooming and smartphones are playing a major part in retail's struggle to keep pace and relevance. What retail should do. retail. retail experience. retail landscape. the future of retail.
  • FRESHNETWORKS   |  THURSDAY, JUNE 12, 2014
    [Retail] Do you tweet whilst you eat? How food and drink brands are experimenting with social media
    US pizza restaurant chain Sbarro filed for bankruptcy in March – the brand has more than 1,000 retail outlets in shopping malls worldwide, but failed to adapt while the mall’s other shops increased their online presence in the face of falling visits. Customer experience Digital tools and technologies Mobile Retail Social media Birds Eye Cadbury Digital Insights Feel good cafe Flowtown instagram KitKat millennials photo Pinterest Sbarro smartphone starbucks tweet Tweet-A-coffee Weight Watchers Tweeting for free drinks? Photo-sharing for free food?
  • TWIST IMAGE  |  MONDAY, MAY 28, 2012
    [Retail] Amazon's Ever-Growing Long Tail
    This is just another shift in the ever-changing and constantly evolving retail channel. retail. retail channel. amazon blockbuster business chrisanderson content internet manfromatlantis massmarket massmerchant movies neverbeforeondvd onlinevideo retail retailchannel sonypictures television thelongtail waltdisneystudios warnerbrosThis is less about the tail making more money than the head. The theory of The Long Tail is that the total sales of these non-hit products could outsell those of the few popular items. Whether or not this has crystallized is not the point.
  • TWIST IMAGE  |  THURSDAY, JANUARY 31, 2013
    [Retail] On Death And Dying Brands
    Ultimately, it generated activism, culture jamming and public discourse that has become a more broad-based movement. I bet Klein could have never imagined a retail experience like Selfridges & Co. What's most unique about this sea of tranquility in the storm of a retail environment is The Quiet Shop. retail. The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend, but the true artist. Picasso ! Warhol ! artist.
  • ENGAGING BRAND  |  MONDAY, MAY 21, 2012
    [Retail] Podcast 385 - How to Deliver Insanely Great Customer Service
    Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins  Anna Farmery  to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience. Carmine has previously helped us understand how to use Foursquare.a must listen podcast ! fulfilling unexpressed wishes.
  • MOBILEGROOVE  |  WEDNESDAY, JUNE 8, 2011
    [Retail] Mobile Retail Sector Takes Off; Advertising Spurs Participation, Drives Sales
    The willingness of people to interact with brands on their mobile phones (and their growing reliance on mobile devices for shopping advice and assistance on the move) has jumpstarted a new phase in mobile marketing growth driven by retail brands and advertisers. From department stores to computers & electronics retailers to luxury fashion brands, marketers are investing in mobile advertising to reach and influence people throughout the purchase funnel (awareness, engagement,  consideration, conversion and loyalty). Mobile retail users. Of the 13 million, “over 6.5
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Retail] Copying Apple
    retail. advertising android apple applefanboi blackberry blackberry10 brand businessstrategy consumerelectronics digitalservices influence iphone loyalty mac media merchandising microsoft microsoftstore pc perception retail smartphone stevejobs wallstreet windows windowsmobileIt's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. it's there. Some will make the argument that Apple is loosing a little bit of its luster. What makes Apple such a fascinating brand, from my perspective, is how the brand is managed.
  • AKAMAI MARKETING  |  THURSDAY, JANUARY 1, 2015
    [Retail] Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
    Case Study Facebook Retail case study event marketing marketing measurement social media strategy Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. The shopping center itself is in a very urban area, but provides services and shopping to a family-oriented clientele. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Retail] What Does “Free” Cost?
    We’ve seen it in retail marketing for years. Tags: Advertising Factor Attention Factors Brand Management Brands Business Factors Business Method Business Plans Capitalization of Knowledge Change Factors Conversational Currency Convertising Disruptive Factors Market Factors branding capitalization corporation business business negotiation buyer deal dime distance exponential growth Free free additions free marketing free offers idea ipad Kevin Kelly line lure mindset model player retail marketing social games ultimate game use Value way Does Money Follow Free?
  • LAUREL PAPWORTH  |  MONDAY, SEPTEMBER 24, 2012
    [Retail] You Need To Know: Social Media and Retail
    Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. So when I’m in a new city and looking for a place to eat, I amble down the street to see what I can find. Invariably, there is one restaurant that is empty and the staff are waiting around for customers yet right next door is a full restaurant with a queue of hungry people. So do I pop into the empty restaurant congratulating myself on finding a seat? No way! join the queue. Never again.”
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 25, 2014
    [Retail] Don’t Be Frightened by Social Media
    When any holiday rolls around, retailers start preparing weeks (or even months) in advance to promote their holiday-related products. Retailers big and small release and promote their Halloween costumes, candy, décor items, T-shirts and other promotional products. Retailers such as Walmart typically carry a wide array of costumes for shockingly low prices, so you could advertise where to purchase these costumes from in your contest. Conducting surveys are not only fun for your customers, but they also give your retail store valuable insight on what the customers want.
  • ENGAGING BRAND  |  SUNDAY, NOVEMBER 10, 2013
    [Retail] Show 460 - How Music Can Provide a Hit Brand
    The science of music in retail. Pod Casts in marketing marketing Hit Brands engaging brand podcast social marketing business ideas brand marketing marketing tips promote a brand branding create community copywriting music in marketing music + retail The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with Richard Jankovich about how sonic branding is helping leading brands. We talk about. What does music bring to branding? How music can help create community. How music can help create community.
  • COLLECTIVE THOUGHTS  |  WEDNESDAY, AUGUST 21, 2013
    [Retail] The High Cost of Internet Downtime for Retailers [Infographic]
    That’s why internet uptime is so important for retailers. The High Cost of Internet Downtime for Retailers [infographic]. Compliments of Retail Customer Experience. Infographics business customer customer experience downtime infographic internet retailer revenue uptime Customers are not patient. They don’t want to wait more than two and a half minutes in line to check out, and if they have to wait for more than five minutes, they probably won’t come back.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Retail] Quirky Turns Us All Into Sharks And Dragons
    To date, they have launched close to 230 products with close to 190 retail partners (including Target , Staples , Amazon , Bed Bath & Beyond and more). retail. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with a pension may be a relic of the past. People who have great ideas tend to not have all of the necessary skills to bring that idea to market. until now. Enter Quirky. Money? Royalties?
  • TWIST IMAGE  |  TUESDAY, OCTOBER 25, 2011
    [Retail] The Customer Is (Not) Always Right
    If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. retail. There's an ongoing business axiom that defines customer service: "the customer is always right." " Publicly, this may be the proper posture. That being said, there are instances when the customer is not always right. The majority of customers simply want value. They want their products or services to do what it says it will do - reliably. Answer: nothing).
  • MOBILEGROOVE  |  THURSDAY, JUNE 7, 2012
    [Retail] Retailers: Use Mobile Better To Fight ‘Showrooming’ Smarter!
    While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers that arm themselves with insights into the new and complex customer segment known as the ‘mobile shopper’ can benefit hugely from this mobile behavior. ###. The advance of mobile has real-world retailers beating a retreat. Or has it? Fighting smart.
  • THE WAY OF THE WEB  |  FRIDAY, JANUARY 13, 2012
    [Retail] Good service, bad service and social media
    comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 29, 2012
    [Retail] Three F-Commerce Techniques That Actually Work
    If you’ve been following the latest f-commerce  news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 17, 2012
    [Retail] Can You Cross-Promote Online?
    One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. Small Business Internet Marketing cross-promotion online retailYou go to your favorite store and put a bit of merchandise on the counter and what does the sales clerk do? If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. Have you shopped there lately?
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, AUGUST 28, 2010
    [Retail] An IPO For Humanity
    There are underwriters (usually a bank), battalions of lawyers, the securities and exchanges commission (SEC), brokers, insurers, re-insurers, institutional investors, private investors, and retail investors.  The term IPO conjures images of empire-making where a hot young company with a great product offers pieces of its future-self for sale to the public as a means of raising money without incurring debt.  The money is then used to create the next titan whose new jolt of growth is shared with all who participated. And, of course, there is a media /PR campaign. 
  • FRESHNETWORKS   |  TUESDAY, MAY 24, 2011
    [Retail] Why retailer Tesco bought a social media company
    Whilst some big retailers are still sitting on the sidelines considering whether social media has a role in their business, one of our biggest retailers has acquired its own social media company. None of the other major retailers has gone this far in using social media – most seem to be focusing their efforts on communities that already hold great influence, like Mumsnet , NetMums and the hugely popular Money Saving Expert. Yesterday it was announced that Tesco has bought US word-of-mouth social media company BzzAgent for a reported $60 million.
  • FRESHNETWORKS   |  MONDAY, MARCH 10, 2014
    [Retail] Digital trends round-up – March 2014
    The retailer has launched JLab , a technology incubator where entrepreneurs can submit ideas that they believe will change the future of retail. Japanese online retailer, Rakuten, acquired Viber in a move which will enable the brand to combine their e-commerce platform with Viber’s messaging system. This allows users to do everything from book taxis and invest in financial products with further plans to integrate it with other retail platforms. Don’t go it alone. Brands work with consumers and start-ups to drive innovation. The challenge of real-time marketing.
  • ENGAGING BRAND  |  THURSDAY, SEPTEMBER 1, 2011
    [Retail] 3 Ways to Improve Your Life
    The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. brand Social Media digital world technology retail social media social media customer services customer servicesTechnology is an enhancement for marketers, not a replacement. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. For me 3 key enhancement areas could be. Speak to ME not the general public.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 10, 2013
    [Retail] The Complexity Of Simplicity
    Primarily, I''m a big fan of retail and an enthusiast of the industry. love the smell of commerce in the morning (to quote the movie, Mallrats ). I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). apple retail. retail. retail industry. Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy. shopper.
  • THE BLAKERY  |  THURSDAY, JANUARY 27, 2011
    [Retail] Blake and Jacob Take New York–National Retail Federation Re-Cap
    Jacob and I videotaped some of our trip to New York for the National Retail Federation’s 100th Big Expo. events Fun 100th Big Show National Retail Federation NRFCheck out the video of our journey: For more read my coverage for CMS Wire Here or Here.
  • MOBILEGROOVE  |  MONDAY, APRIL 18, 2011
    [Retail] Mobile Retail Opportunity Explodes: Oracle & ATG
    48 PERCENT OF U.S. CONSUMERS RESEARCED PRODUCTS ON A MOBILE DEVICE WHILE IN-STORE in December 2010, according to research from Oracle and ATG. This represented a 78 percent increase compared to November 2009, when just 29 percent of consumers were using their mobile devices for research in-store. Unsurprisingly, the data shows that younger consumers (ages 18-34) were the most avid in-store researchers (60 percent), up 46 percent from November 2009 (41 percent). But the real opportunity just may be a more mature demographic. The research also discovered an interesting gender gap.
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 13, 2013
    [Retail] How Social Media Marketing is Driving Big Businesses
    Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores. One of the problems brick-and-mortar retailers have with Facebook likes is that – by their very nature – they’re visible online, rather than in stores. Enterprise Marketing Retail Social Media social media marketing Social StrategyAt the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. How are big companies reacting to the upsurge of social media? Equine Dentist Builds Relationships with Facebook.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 2, 2014
    [Retail] The Speed Of Brands And Other Stuff
    Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? Competition becomes fierce and suddenly the technology running retail looks more like high frequency trading systems that are customized than anything else. future of retail. retail. retail technology. retailer.
  • KYLE LACY  |  TUESDAY, MAY 15, 2012
    [Retail] The Future of Digital Marketing in Retail
    This information is based on the changes in retailing and the customer engagement strategy of old. Check out the insights and strategies obtained after analyzing the offline and online marketing behavior of NRF’s 100 fastest growing retailers. The Future of Retail Marketing. I wanted to give you a sneak peek into new research and a presentation I am giving at a couple of conferences in the next week. The ways in which email subscribers and social media fans interact with brands are evolving rapidly. View more presentations from Kyle Lacy
  • TWIST IMAGE  |  THURSDAY, AUGUST 28, 2014
    [Retail] A Twitch In Time
    Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). That''s it, I am officially out of loop. advertising.
  • ENGAGING BRAND  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Retail] Best brands think differently
    When Sao Paulo was thinking about how to get people to come to shopping malls.they didn't look at retail management, they thought about what places looked like when people wanted to spend time there. They didn't think about the mall as a retail space , they saw it as a space to create a place people wanted to spend time, a place people wanted to visit. The concept is a leisure experience, knowing that when people enjoy going somewhere they will explore.and that includes the retail environment. Successful brand managers think differently. Think about what that offers.it
  • TWIST IMAGE  |  SATURDAY, JUNE 25, 2011
    [Retail] Six Links Worthy Of Your Attention #53
    Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. They didn't spend much time thinking about the revenue per square inch like most other retailers do. don't know why retailers scratch their heads at the success of Apple's retail ventures. wish more retailers and brands would realize this." retail. And that's just the first few paragraphs. ClickZ.
  • TWIST IMAGE  |  THURSDAY, JANUARY 23, 2014
    [Retail] The Next Great Marketing Disruption
    Last week was a weird week. I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. That''s weird, right? that he was sitting at a tilt with it in his back pocket? chipotle.
  • GEOFF LIVINGSTON  |  WEDNESDAY, NOVEMBER 27, 2013
    [Retail] No Turkey For You
    Many retailers are opening tomorrow to give stuffed families the opportunity to walk off their tryptophan induced comas in the store aisles. Some retailers are receiving negative backlash for opening on Thanksgiving. But most turkey-blind retailers will be rewarded. “An estimated 33 million people, or 23 percent of those surveyed by the retail federation, say Thanksgiving will find them in stores at some point,” according to this USA Today article. Rants 2013 retail thanksgiving tradition work Today is the first day of Hannukah. That’s right.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Retail] The New Convergence
    Because of this, the concept of opening up a local retail outlet seems counterintuitive. retail. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it? At some point you''re just chasing your own tail. Instead of worrying about how much the world is changing, why not focus on the things that have changed? A new paradigm. It''s powerful.
  • DREW'S MARKETING MINUTE  |  SUNDAY, NOVEMBER 27, 2011
    [Retail] How did your Black Friday behavior compare?
    Marketing Trends blackfriday Information graphics National Retail Federation Online Communities TwitterCheck out this infographic (from mashwork.com ) on what was expected this Black Friday. How did your behavior and choices compare? Most of these predictions were compiled using Twitter conversations from September through November 17th of this year. Makes you wonder what marketing intelligence you might gain with a few targeted Twitter searches. black friday infographic 2 resized 600. Related posts: Study on the internet and consumer behavior.
  • TWIST IMAGE  |  FRIDAY, MARCH 13, 2015
    [Retail] Apple Is Laughing All The Way To The Bank
    retail. apple applewatch atari atari800 blackberry brand computer cultofmac gadget ibm ibmclones iphone lego luxurygoods macbook macbookair magazine media mobiledevice mobilephone modem netbook pc personalcomputer planetofthephones radioshack retail shopping shoppingmall smartphone startrek technology theeconomist tv videogame I went from a non-believer to a believer. love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. With tears.
  • NOWSOURCING  |  THURSDAY, JANUARY 10, 2013
    [Retail] Retail Social Media Top 10
    Courtesy of Retail Customer Experience. Portfolio
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 4, 2014
    [Retail] Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle
    As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. Both in terms of brand affinity and a war chest to experiment with new ways of retailing.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 21, 2010
    [Retail] The Myth of Black Friday and Why We Should End It
    According to retail data, shopper patterns, and any number of measurement tools, it is not the busiest shopping day of the year. While store traffic might have been up in some parts of the country, registers weren’t ringing – which is what retailers really want to see. Despite evidence that shows Black Friday isn’t what it was once cracked up to be, retailers still spend excessive amounts of money on marketing and advertising leading up to the day after Thanksgiving. Still, those of us who have retail clients know 2011 holiday planning will be upon us soon.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Retail] Score With Social Media and the NFL
    In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise:   Following NFL Retailers for Deals. More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. Social media is quickly becoming the best channel for retailers to distribute deals and coupons. Retailers Prefer Social Media. Not only is advertising via social media a more effective approach to take for retailers, it’s a better route for shoppers as well.
  • FRESHNETWORKS   |  MONDAY, MAY 12, 2014
    [Retail] Digital trends round-up – May 2014
    The convergence of social and e-commerce opens up exciting developments for retailers. This is especially the case for grocery retailers, who respondents trusted more than any other type of food and drink business (including brands and loyalty card providers) to provide them with information on grocery deals via mobile. Each month we bring you the  FreshMinds  digital trends round-up – a summary of  innovations , new technologies and the  latest digital trends  to help you navigate today’s fast-paced, tech-enabled world.
  • FRESHNETWORKS   |  TUESDAY, OCTOBER 1, 2013
    [Retail] Consumer loyalty, decision making and retail banking in a digital world
    Three years later, much of this thinking is becoming a reality, even in markets where consumer loyalty is typically less reactive including retail banking. Customer experience Financial services Social business Harvard Business Review marketing Retail banking social media In 2010, the Harvard Business Review  discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. At this stage it is important to moot that not all loyalty is equal in today’s increasingly multifarious world.
  • JEFF ESPOSITO  |  TUESDAY, JULY 8, 2014
    [Retail] Listening and acting on social signals
    A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers.
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