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  • THE REALTIME REPORT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Retail] Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media
    Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourWomen now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. Sweat. Every. 4yUkong5zZg via @ youtube.
  • JEFF KORHAN  |  SUNDAY, FEBRUARY 10, 2013
    [Retail] How to Get Customers Talking About Your Business
    found nothing, but bought the club anyway as a result of some great service from the local retailer. Awareness Blogging Community content marketing How-To Marketing Small Business Social Media blogging community Customer customers engage Honest Opinion Jeff Korhan LinkedIn local retailer Loyal Customers marketingLast week LinkedIn celebrated a milestone of achieving 200 million users. To celebrate the occasion they sent a notice congratulating the users with the top 1% viewed profiles for 2012. As a result, LinkedIn proved they indeed understand how social media works best.
  • THE REALTIME REPORT  |  THURSDAY, NOVEMBER 15, 2012
    [Retail] Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers
    Social Media Case Studies fashion Instagram Instagram contest luxury brand luxury retail Michael Kors retailDesigner fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook. ”  Given Instagram’s high female user base (~70%), the platform is being heavily targeted by fashion brands.
  • ENGAGING BRAND  |  SATURDAY, JUNE 23, 2012
    [Retail] Podcast 390 - Sir Terry Leahy on Management and Retailing
    Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer What he learned from writing the book. This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download.
  • FRESHNETWORKS   |  WEDNESDAY, FEBRUARY 22, 2012
    [Retail] 3 ways retail banks could get more benefit from social media
    Tweet Following last week’s post exploring social media fears and opportunities for financial services brands , this blog post suggests three  ways that retail banks could make real, innovative use of social media to differentiate their products. Social banking. Create a current or savings account with interest rates individually tailored based on a customers’ ability to recruit more members to the bank. New accounts could open with an average interest rate which increased by a small fraction each time a customer brought on a new member to join. Social Micro Saving. Tweet This!
  • JEFF KORHAN  |  WEDNESDAY, AUGUST 31, 2011
    [Retail] What is Your Marketing Key Note?
    The night before my keynote presentation to independent retailers this past weekend, I was testing and preparing the final details for the next morning. Community Marketing Online Marketing Small Business Social Media Success community content marketing customers Jeff Korhan keynote presentation retailers social mediaJust before knocking off for the evening I decided to clean up my blog reader. To be perfectly honest, the above statistic surprised me. Given that, I suspect it was definitely a wake-up call for some of those in my audience. Apparently, that time is now. Why is this?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 17, 2012
    [Retail] Can You Cross-Promote Online?
    One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. Small Business Internet Marketing cross-promotion online retailYou go to your favorite store and put a bit of merchandise on the counter and what does the sales clerk do? If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. Have you shopped there lately?
  • FRESHNETWORKS   |  MONDAY, NOVEMBER 1, 2010
    [Retail] Facebook now accounts for 1 in every 6 page views in the UK
    Taking just online retail sites as an example, the Hitwise report shows that traffic from social media sites has risen by 13% in the year to September 2010 with 9.1% of visits to all online retailers now coming from social media. Tags: Matt Rhodes Social Media Social commerce Social media for retail Social networks facebook FreshNetworks Google Hitwise Jimmy Choo Social network Social network service social search YouTube Image by LarimdaME via Flickr. Facebook accounts for 1 in every 6 page views in the UK. of all internet visits in the UK. With 11.5% and Bing. Tweet This!
  • LAUREL PAPWORTH  |  MONDAY, SEPTEMBER 24, 2012
    [Retail] You Need To Know: Social Media and Retail
    Online Communities Smart Company social media Facebook retail TwitterI travel. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. So when I’m in a new city and looking for a place to eat, I amble down the street to see what I can find. Invariably, there is one restaurant that is empty and the staff are waiting around for customers yet right next door is a full restaurant with a queue of hungry people. So do I pop into the empty restaurant congratulating myself on finding a seat? No way! join the queue. Not publicly available.
  • STEPHEN P SMITH  |  MONDAY, DECEMBER 26, 2011
    [Retail] Business Blogging: How Often Do I Write?
    Business Development Productivity Weekly Letter auto repair blogging tactics bookstores Facebook realtors restaurants retail stores social media literacyWeekly Letter Volume1, Number 3. How often should I write? There is a long answer and a short answer. The short answer is “it depends” The long answer is that you should write and post to your blog (and/or Facebook) often enough that: Your readers come back for more. You can create a conversation and valuable relationship. You and your community know about wins and losses. Everyone feels comfortable sharing. Successes.
  • FRESHNETWORKS   |  FRIDAY, APRIL 1, 2011
    [Retail] 40% of consumers use price comparison sites to buy household goods
    Instead, I found myself taking a trip to my nearest electrical retailer, with iPhone in hand, reading over product reviews on my phone while testing the products for real. My online/offline shopping experience led me to think about how many other people approach shopping like this, and whether this kind of ‘dual experience’ shopping gives savvy high street retailers an advantage over others. In 2008, 51% of online purchases came from purely online retailers. For the past few weeks I’ve been shopping for a new fridge (I’m moving house).
  • JEFF KORHAN  |  MONDAY, OCTOBER 24, 2011
    [Retail] Your Content Marketing Store
    When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. Why are so many retailers offering free Wi-Fi without obligation to make a purchase? Awareness content marketing How-To Marketing Selling Small Business Success customers free Jeff Korhan mainstream small business marketing profitable retailersAre you still having some challenges wrapping your arms around the concept of content marketing  to increase your small business revenues? Imagine Your Store.
  • FRESHNETWORKS   |  FRIDAY, JULY 15, 2011
    [Retail] 67% of shoppers spend more following recommendations from their social networks (infographic)
    Only 8% of retailer Facebook pages are able to accept transactions. Jon Stokes Social Media Social media for retail Social media news F-commerce facebook FreshNetworks recommendations Social commerce social media agency social shopping word of mouthMaking purchases directly from within Facebook (a form of social commerce ) has the potential to make the social network a place where we spend not just considerable amounts of our time, but also our money. Just 11% of the surveyed UK customers have bought something from Facebook.
  • TWIST IMAGE  |  FRIDAY, APRIL 29, 2011
    [Retail] What The Next Five Years Will Be About
    The brand's reality was this: as the years wane on, the amount of retailers that they sell to were diminishing. As the major big box outlets continue to grow and as consolidation rifles through the retail sector, the bigger brands only have a handful of outlets to sell their wares. With these retailers' size and growth comes another reality: they begin to dictate everything from quantity and terms to acceptable margins. Notwithstanding how the major retailers might feel about this project, it was a smart and wise play. retail. retailer. How do you win?
  • TWIST IMAGE  |  FRIDAY, DECEMBER 9, 2011
    [Retail] The New Disruption
    Being a retail creature of habit, I realize how bad this is for the retailer, but the truth is that reading, buying and storing my books in the cloud trumps all. Retail is going to have to change. Amazon just released a new mobile app called, Price Check , that allows consumers at the retail level to use barcode scanning, their camera or speech to text search to price check and compare with Amazon (and their merchants). Once again, Amazon is changing not only online shopping but the entire retail experience. retail. retail experience. apple.
  • JACOB MORGAN  |  THURSDAY, JANUARY 27, 2011
    [Retail] Video: 2011 National Retail Federation Conference and New York Fun!
    I was recently at the National Retail Federation Conference in New York with Blake Landau, we had a lot of fun at the event and running around New York. We actually had a few hours of footage and no-editing skills so my little brother Josh Morgan came to the rescue to make this for us (thanks Josh!). Hope you enjoy it and if anyone needs some help with video filming/editing (or graphics) then let me know and I’m sure my brother can help you for an affordable price
  • FRESHNETWORKS   |  WEDNESDAY, MAY 5, 2010
    [Retail] Social media + online shopping = social shopping
    Social shopping has certainly helped to personalise the sometimes faceless online shopping experience,  and with 67% of shoppers spending more money online after recommendations from an online community of friends or like-minded people (according to Internet Retailer ) a key element of social shopping seems to be the ability to recommend and share additional items that shoppers are likely to want to purchase. recent social shopping survey by e- tailer PowerReviews has also shown that a retailer’s own e-commerce sites play an important role in the purchasing process. 
  • TWIST IMAGE  |  SUNDAY, JUNE 16, 2013
    [Retail] Does Retail Understand The Untethered Consumer?
    'Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau.
  • FRESHNETWORKS   |  THURSDAY, JUNE 27, 2013
    [Retail] iConsumerism, e-commerce and the demise of the high street
    The trend is highly likely to continue, with the Centre for Retail Research predicting that the number of high street shops will decline by a further 22% by 2018. iConsumerism and retail decline. The decline of the bricks and mortar retail stores is a complex phenomenon, but there are two main trends. In the press, much of the discussion of the future of bricks and mortar retail has taken on an air of the decline of the Roman Empire, with nothing to follow but barbarians and illiteracy and darkness. credit: chrisjohnbeckett. It could just be something practical.
  • TWIST IMAGE  |  THURSDAY, NOVEMBER 10, 2011
    [Retail] 3 Things About Facebook
    Facebook Will Be 50% Of Online Retail By 2015: Infographic. retail. amazon apple business charlierose content economy facebook fastcompany future google infographic markzuckerberg marketing media microsoft mobilestrategy onlinesocialnetwork purchasingdecision retail sherylsandberg socialcircle strategyFacebook continues to grow, change, add, adapt and connect us all (whether you like it or not). In the past few weeks there has been three pieces of content that best frame Facebook's place in our society. This would be a mistake. Charlie Rose interviews Mark Zuckerberg.
  • FRESHNETWORKS   |  SUNDAY, AUGUST 8, 2010
    [Retail] Learn from Abercrombie & Fitch: Embed social media in every customer touchpoint
    Tags: Matt Rhodes Social Media Social media for retail Word of Mouth Abercrombie & Fitch facebook London marketing social media Social network Twitter
  • TWIST IMAGE  |  THURSDAY, JANUARY 19, 2012
    [Retail] Adapt Or Die
    You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. retail. adaptordie adaptation analytics apple bookpublishing business businessevolution businessmodel commerce connectivity consumer creativity data digitalfrontier disruption ericries facebook google innovation mobile musicindustry newspaper newspaperindustry retail technology theleanstartup traditionaladvertisingagencyDo you like the saying, "adapt or die" ? Think about it.
  • GEOFF LIVINGSTON  |  WEDNESDAY, NOVEMBER 27, 2013
    [Retail] No Turkey For You
    Many retailers are opening tomorrow to give stuffed families the opportunity to walk off their tryptophan induced comas in the store aisles. Some retailers are receiving negative backlash for opening on Thanksgiving. But most turkey-blind retailers will be rewarded. “An estimated 33 million people, or 23 percent of those surveyed by the retail federation, say Thanksgiving will find them in stores at some point,” according to this USA Today article. Rants 2013 retail thanksgiving tradition work 'Today is the first day of Hannukah. Christmas?
  • MOBILEGROOVE  |  MONDAY, APRIL 18, 2011
    [Retail] Mobile Retail Opportunity Explodes: Oracle & ATG
    48 PERCENT OF U.S. CONSUMERS RESEARCED PRODUCTS ON A MOBILE DEVICE WHILE IN-STORE in December 2010, according to research from Oracle and ATG. This represented a 78 percent increase compared to November 2009, when just 29 percent of consumers were using their mobile devices for research in-store. Unsurprisingly, the data shows that younger consumers (ages 18-34) were the most avid in-store researchers (60 percent), up 46 percent from November 2009 (41 percent). But the real opportunity just may be a more mature demographic. The research also discovered an interesting gender gap.
  • DIGITAL VOICES  |  WEDNESDAY, FEBRUARY 13, 2013
    [Retail] How Social Media Marketing is Driving Big Businesses
    Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores. One of the problems brick-and-mortar retailers have with Facebook likes is that – by their very nature – they’re visible online, rather than in stores. Enterprise Marketing Retail Social Media social media marketing Social StrategyAt the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. How are big companies reacting to the upsurge of social media? Equine Dentist Builds Relationships with Facebook. References.
  • LOUIS GRAY  |  SUNDAY, SEPTEMBER 5, 2010
    [Retail] The Retail Experience Continues to Lag Online Convenience
    Unfortunately, one still can't download either, and the acquisition of both car and furniture has required venturing into the world of retail. Something tells me that had I just purchased the same or similar items from Amazon.com or another online retailer, the Earth would have been moved to make my date, and they would be aggressively updating me if changes happened. I've had it with incompetent retail laggards - and can't endorse AutoTrader.com enough. The last few months in the Gray household have been ones of change. So change is in the air, indeed. Surprise!
  • TWIST IMAGE  |  THURSDAY, FEBRUARY 9, 2012
    [Retail] Endless Aisles
    was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. It truly is a sight to see if you're into retail, commerce, fashion and a unique in-store experience. Attribution is one of those hotly debated topics when it comes to the world of retail meets digital and these types of converged interactions (doing e-commerce from the physical store).
  • FRESHNETWORKS   |  TUESDAY, OCTOBER 1, 2013
    [Retail] Consumer loyalty, decision making and retail banking in a digital world
    Three years later, much of this thinking is becoming a reality, even in markets where consumer loyalty is typically less reactive including retail banking. Customer experience Financial services Social business Harvard Business Review marketing Retail banking social media 'In 2010, the Harvard Business Review  discussed how digital technologies, and the use of social media was impacting traditional thinking about the consumer buying journey. At this stage it is important to moot that not all loyalty is equal in today’s increasingly multifarious world.
  • COLLECTIVE THOUGHTS  |  FRIDAY, DECEMBER 16, 2011
    [Retail] The Power Of Infographics
    Epic Retail Fails Of 2011. Epic Retail Fails of 2011. Infographics celebrity plastic surgery finance health healthcare infographics Mafia New Year's Eve New Year's resolution retail failsThere is nothing I enjoy more than someone or something that just gets to the point. Infographics do just this. When I look at an infographic, I know that someone else took the time to do the research, and strain the results to give me a simple answer to life’s most interesting questions. can look, learn, laugh, and share the morsel of greatness with my friends. 2011 Connance.com.
  • JEFF KORHAN  |  TUESDAY, AUGUST 9, 2011
    [Retail] Are Phone Calls a New Marketing Trend?
    Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common. In response to my query of their top challenges, here’s what the owners of three respective retail businesses had to say. Awareness Marketing Online Marketing Selling Small Business Social Media Trends customers differences engagement Internet Jeff Korhan listening marketing Marketing Mix online phone retail similarities social mediaThat’s what you notice on the surface. Cross-Section of Challenges. Doubtful.
  • THE REALTIME REPORT  |  THURSDAY, DECEMBER 20, 2012
    [Retail] Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz
    Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. The retail giant also made adjustments – in the moment – using Facebook to promote certain items. Will this experiment “spur on other retailers to use social media in new and bigger ways?” Social Media Campaigns Social Media Case Studies Black Friday holiday shopping mobile advertising retail WalmartWalmart’s “mobile-ad blitz” ran for 72 hours. ”  The result?
  • NOWSOURCING  |  THURSDAY, SEPTEMBER 13, 2012
    [Retail] This Week in Infographics: The Social Sugar Retail Monster
    Retailers are tracking customers purchases and using that data to create customer profiles to make their marketing strategy better, and this infographic shows you why and how. Be afraid, be very afraid. Okay, not really. Everything will be okay. This weeks theme is…well there really isn’t one. So lets just jump right in. The first infographic we’re going to look at is about consumer purchases. Next up, is the social media monster. We all know social media can be quite distracting. This infographic shows you just how disruptive social media can be. Presented by Camcode.
  • ENGAGING BRAND  |  FRIDAY, JUNE 28, 2013
    [Retail] Show 442 - Internet of things - changing the retail experience?
    How the internet of things is changing the retail experience. 'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but first. The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! is  Alexandre Augusto Mosquim. Anna Farmery  discusses Converge with Ray Velez of Razorfish - the convergence of marketing, creativity and technology. Hasn''t marketing, technology and creativity always been converging? How you.
  • ADAM COHEN  |  MONDAY, JULY 12, 2010
    [Retail] 10 Reasons Market Research is Critical to Social Media
    It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. 
  • TWIST IMAGE  |  FRIDAY, DECEMBER 7, 2012
    [Retail] Great Marketing Is Utilitarian
    Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. and all of those will take care of you, just like a family," sounds earnest enough, but in a world where supercenters and mass retailers are becoming grocers, and local farmer's markets are seeing a resurgence, the pressure to stay competitive and relevant at the local level is intense. mass retailer. retail. retail experience. The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Bread. Prunes?
  • UNSPOKEN  |  THURSDAY, OCTOBER 10, 2013
    [Retail] Business and Marketing Tips for the Beginning of the Holiday Season
    Any business or retailer who doesn’t make an effort to capitalize on the holiday season is frankly just silly! Here are a few examples of concepts that you might want to promote and how to make the most of them during the holiday season : Retail Establishment or Website – we all know that retail rules when it comes to the holiday season. If you own a retail business or a website that is retail-based, take this golden opportunity to offer new products. 'Is anyone else completely shocked and overwhelmed that the holiday season is quickly approaching?
  • TWIST IMAGE  |  FRIDAY, OCTOBER 12, 2012
    [Retail] The iPad Should Be Free
    Tie this thought into the recent news of Amazon becoming very public about their media and advertising models (before moving any further, please read this article: Advertising Becomes Amazon's Newest Low-Price Weapon ) and you can see how hard retailers will struggle to beat Amazon. To understand this better: Amazon is typically the cheapest retailer. retail. retailer. Have you ever heard of the "razor and blades business model?" " The concept is pretty simple: give people the razor for free and make all of your money by selling them the razor blades.
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 1, 2011
    [Retail] Use Social Media to Cash in on Holiday Retail Marketing Efforts
    With the holiday season just around the corner, many retail marketing execs are likely polishing up their efforts to make it a winning campaign for their companies in hopes of offsetting a sluggish economy. With that in mind, what are some things for retail marketers to keep in mind as they put the finishing touches on last-minute efforts to secure more return on investment (ROI) this holiday season? For many small retail businesses, an image is worth a thousand words. to attract a larger audience on Twitter. Photo credit: Blackdiamondpr.com.
  • FRESHNETWORKS   |  MONDAY, JANUARY 23, 2012
    [Retail] Creating engaging content: US department stores Barneys vs Saks in social media
    We used Social Bakers to take a look at these two US retail giants and see whether they are making the most of their brands online. Katie Glass Social commerce Social media Social media case studies Social media for retail Social networks Barneys Saks social mediaTweet They’re two of the most iconic department stores in New York, but just how well are Saks Fifth Avenue and Barneys using social media? Despite being a mere ten minute walk down the street from each other, Barneys and Saks are already miles apart when it comes to Facebook fans. Think about when you post your content.
  • BILL HARTZER  |  THURSDAY, MARCH 25, 2010
    [Retail] SortPrice Store Facebook Application Tops 1000 Retailers
    Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. SortPrice was one of the first to offer a virtual storefront for retailers on the Facebook Platform when it introduced the Merchant Store application a little over a year ago. “Having our SortPrice Facebook Store brought Equestrian Collections closer to our fans and helped make our 4th quarter a banner one.&#. Digg this!
  • TWIST IMAGE  |  WEDNESDAY, APRIL 10, 2013
    [Retail] The Complexity Of Simplicity
    Primarily, I''m a big fan of retail and an enthusiast of the industry. am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). When Johnson (who was previously heading up the retail division of Apple and was responsible for some of Target ''s success prior to that) was picked to help reinvent the beleaguered department store chain, I held high hopes that his actions might reinvigorate the entire department store model. apple retail. retail.
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, NOVEMBER 8, 2010
    [Retail] Introducing: User Marketing
    The reality is that we still spend excessive amounts of time shopping at in-store retail locations. The reality is also the fact that in-store retail has yet too be optimized for the User, as shopkick and foursquare themselves are still taking on a company-centric approached as opposed to an user-centric one. It involves the socialization and technological expansion of the in-store retail space, the message element and the user element. What’s great here is that User Marketing adds greater value to many elements that already exist with in the in-store retail space.
  • TWIST IMAGE  |  TUESDAY, MARCH 15, 2011
    [Retail] F-Commerce - Rise Of The Facebook Consumer
    Gift cards are big business these days and many retailers are getting in on the action. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. retail. retail attribution. What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. With all of the options available, one brand really jumped out at me. It was a gift card for Facebook. Facebook is huge and continues to grow at a staggering pace.
  • SPIN SUCKS  |  FRIDAY, SEPTEMBER 14, 2012
    [Retail] Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos
    They say it’s a video to learn how to bring your retail skills to the next level. Social Media Top 5 awkward pregnancy photos farting preachers gin and topics retail training video selling is service service is selling two hamsters one wheelI believe fall has arrived! Which I would be totally excited about, but it also means football season and my Bears had a rough game last night. What makes things worse is they lost to the Packers. It’s one thing to lose a game. It’s an entirely different thing to lose to the cheeseheads. But alas! Selling is Service. But this?
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 11, 2012
    [Retail] Quirky Turns Us All Into Sharks And Dragons
    To date, they have launched close to 230 products with close to 190 retail partners (including Target , Staples , Amazon , Bed Bath & Beyond and more). retail. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with a pension may be a relic of the past. People who have great ideas tend to not have all of the necessary skills to bring that idea to market. until now. Enter Quirky. Money? Royalties?
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, MARCH 21, 2012
    [Retail] IsThe Customer The Means Or The End?
    And unlike traditional retailers, it recognizes its own potential disadvantages and innovates ways to overcomes them.  The company has no retail locations to pick up merchandise, but it ships instantly, often for free.  Everywhere I turn I hear about how important the customers is to success. Really? It is like the 21st century created a new consciousness about the value of customers. The fact is that the customer has been and always will be the only reason you are in business, period! The Customer Is The Center of Your Universe. In the center is the customer. Immediately.
  • NOWSOURCING  |  FRIDAY, AUGUST 9, 2013
    [Retail] The High Cost of Internet Downtime for Retailers
    'The High Cost of Internet Downtime for Retailers [infographic]. Compliments of Retail Customer Experience. Portfolio
  • FRESHNETWORKS   |  TUESDAY, JANUARY 21, 2014
    [Retail] Why iBeacons will transform the customer experience
    Big data Customer experience Digital tools and technologies Future of market research iBeacon Internet of Things location-based targeting marketing new technology Retail targeted marketing targeting 'You’ve just finished admiring a new TV in your favourite department store and head off towards the escalator vowing to pop online later and order it. Your phone buzzes in your pocket. You pull it out and there’s a notification offering you a 10% discount if you order a TV in-store today. You’re sold and click the button to confirm the transaction. Why have iBeacons emerged?
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, NOVEMBER 12, 2011
    [Retail] Now Your Data Is Being Transformed
    Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. But retailers aren’t alone. Confronting complications.
  • THE REALTIME REPORT  |  WEDNESDAY, DECEMBER 18, 2013
    [Retail] Apple Debuts iBeacon Location Technology in U.S. Stores
    'How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Are consumers willing to give retailers precise information about their location? Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
  • WEB METRICS GURU  |  TUESDAY, JANUARY 31, 2012
    [Retail] My VenueLabs Webinar Presentation on 1/31/12 – Recorded Session will be available shortly
    For those of you who are interested, here’s the presentation I gave today with Venuelabs.com on Social Media Analytics for Retail Stores.  Venuelabs marshall sponder Retail Store Analytics venuelabs WebmetricsguruThe webinar went very well and I think we got to some interesting questions and insights – it was for a select audience, no doubt, that needed what Venuelabs has to offer (with [.].
  • FRESHNETWORKS   |  THURSDAY, JULY 29, 2010
    [Retail] Social commerce – the future of e-commerce?
    We’ve written previously about the value of social shopping and how it can benefit online retailers ,  and it seems that the issue of social commerce has risen to the forefront of e-commerce strategy discussions again. Tags: Jo Stratmann Social commerce Social media for retail ecommerce Electronic commerce facebook Facebook Credits Facebook Gift Shop FreshNetworks Max Factor social commere social media Social network Social commerce involves the use of social media, in the context of e-commerce, to assist with buying and selling products and services online. Tweet This!
  • THE REALTIME REPORT  |  WEDNESDAY, JANUARY 22, 2014
    [Retail] American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”
    This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing 'Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand.
  • SHIFT DIGITAL  |  THURSDAY, DECEMBER 20, 2012
    [Retail] 5 Reasons Heat Mapping Helps Online Retailers
    Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Within weeks you will have a clear picture of exactly how your customers are using your website, detect flaws in your business flow and identify any wasted space, or as I call it “virtual real estate”. Detect Flaws.
  • TWIST IMAGE  |  THURSDAY, MARCH 6, 2014
    [Retail] There's No Patience In Business
    Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). In short: consumers knows more than most retailers about what they''re buying, and if they don''t, the information is readily available in the palms of their hands. and he was raging against the retail experience and RadioShack ''s most recent announcement.
  • TWIST IMAGE  |  FRIDAY, JUNE 17, 2011
    [Retail] The Pending Implosion Of Daily Deal Sites
    percent of deal users are returning for full-price purchases at restaurants, bars, salons, and other retailers. retail. advertising businessmodel clickz dailydealsite deal51 groupon ipo localmerchant marketing metasearchengine promotion retail wallstreetjournalBe careful if you're thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on that here: Groupon IPO: It's Here! ), not a day passes without a new (or existing) company trying to replicate the model of offering a daily deal from a local merchant at a radically reduced discount.
  • COLIN ALSHEIMER  |  WEDNESDAY, MAY 5, 2010
    [Retail] Foursquare Badge Fatigue | Social Media & Digital Strategy
    the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. the badges on Foursquare have never been of real inter­est to me from a con­sumer or a retailer point of view. You’ll get tired of col­lect­ing Foursquare badges. Some ques­tions to consider: How long do you think a Foursquare badge for Star­bucks will bring peo­ple in the door? How about a  badge for Bravo ? And what will that mean for Foursquare? badges.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, JANUARY 10, 2011
    [Retail] Being vs. Using Social in 2011
    However, in the long run social media will back fire on you if your organizations culture is not designed to “ be social “ In a Business Week article titled “Zappos Retails Its Culture :  Christopher Palmeri writes “ Customer service reps are given plenty of freedom. In a tough year for retail, sales are up by double digits. Everywhere we turn those who proclaim to understand social media are talking about measurement and ROI from social marketing. But exactly what are they buying? And Those Issues Are? 95% of Zappos sales were transacted online.
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Retail] Score With Social Media and the NFL
    In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise:   Following NFL Retailers for Deals. More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. Social media is quickly becoming the best channel for retailers to distribute deals and coupons. Retailers Prefer Social Media. Not only is advertising via social media a more effective approach to take for retailers, it’s a better route for shoppers as well.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Retail] The Impact of Reviews and Other Social Media Content on Shopper Purchase
    Along the path to making a purchase, nearly Click to read more » social media strategy google haul videos mobile marketing online retailers SEO social recommendations ZMOTIn April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms who do online research after seeing TV commercials.
  • CONVINCE & CONVERT  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Retail] The Impact of Reviews and Other Social Media Content on Shopper Purchase
    Along the path to making a purchase, nearly Click to read more » social media strategy google haul videos mobile marketing online retailers SEO social recommendations ZMOTIn April of this year Google published an eBook dedicated to a fairly recent marketing concept called ZMOT (Zero Moment of Truth). The concept is built around the 70% of Americans who look at product reviews before making a purchase, the 79% who use a smartphone to help with shopping, and the 83% of moms who do online research after seeing TV commercials.
  • ENGAGING BRAND  |  THURSDAY, SEPTEMBER 1, 2011
    [Retail] 3 Ways to Improve Your Life
    The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. brand Social Media digital world technology retail social media social media customer services customer servicesTechnology is an enhancement for marketers, not a replacement. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. For me 3 key enhancement areas could be. Speak to ME not the general public.
  • THE WAY OF THE WEB  |  FRIDAY, JANUARY 13, 2012
    [Retail] Good service, bad service and social media
    comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.
  • JEFF KORHAN  |  SUNDAY, APRIL 7, 2013
    [Retail] Local Business Networks Intersect
    Community Marketing Online Marketing Selling Small Business Social Business Success business network business networking Buy Local communication community customer service customers hyperlocal Jeff Korhan Leasing local business Local Business Network Local Community Local Franchise Local Network Local Purchasing local retailer mainstream small business social media social networking Visit Local 'Local businesses are their own location-specific network , and they tend to support each other and freely share without compromise. What is your business doing to tap into at least one of them?
  • TWIST IMAGE  |  TUESDAY, JANUARY 3, 2012
    [Retail] The Year Of More
    This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). retail. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. With that comes innovations, new opportunities and an ever-demanding public desire for the latest and greatest. More social. More global.
  • TWIST IMAGE  |  MONDAY, JUNE 6, 2011
    [Retail] The Ever-Evolving Consumer Evolves (Again)
    Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level. The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. You may not be surprised that people are doing this, but trust me, retailers have close-to-zero clue how to deal with this. This cuts down the response time afforded most brands and moves retail into the real-time Web (probably kicking and screaming). retail.
  • TWIST IMAGE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Retail] The End Of Privacy. The Beginning Of Personalization
    Amazon ''s ability to create such a highly personalized experience is core to their retail success (and consumer satisfaction), but as the company begins to roll out their Amazon Media platform, the world will be better able to see what happens when a company understands so much about their consumer, that all of the advertising associated with the experience will - at the very least - be highly relevant (if not substantially more transactional than most of the online advertising that we''re exposed to). retail. But what about the rest of the Web? Yes, it has become that dire.
  • SAYING IT SOCIAL  |  THURSDAY, JULY 22, 2010
    [Retail] How to Create a Customer Loyalty Program via Social Media (via PR.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. It's also perfect for any retailer, restaurant, car dealer, or other multi-unit compan … Read More via PR Workbench Share this: StumbleUpon Digg Reddit July 22, 2010 - Posted by akstout18 | Social Media Marketing , Social Networking 2 bloggers like this post No comments yet. if yes, please explain.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 25, 2011
    [Retail] The Customer Is (Not) Always Right
    If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. retail. There's an ongoing business axiom that defines customer service: "the customer is always right." " Publicly, this may be the proper posture. That being said, there are instances when the customer is not always right. The majority of customers simply want value. They want their products or services to do what it says it will do - reliably. Answer: nothing).
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 28, 2012
    [Retail] The Gift Of Facebook
    The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. Let me be clear: I am still bullish on Facebook. am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. never liked Facebook as an advertising platform. There is a much bigger marketing and sales opportunity that exists. love Facebook as an economy. Physical and virtual combined. Facebook is an economy.
  • TWIST IMAGE  |  THURSDAY, JANUARY 31, 2013
    [Retail] Do Shopping Centers Have A Future?
    Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. " It's important to understand the new retail landscape. Online, we tend to shop for the things we've indentified, while retail outlets can suck consumers in by surrounding the products we went to the store for with other opportunities. We can shop online while we're still in the physical retail space. Brands and retailers are going to adapt to this. apple.
  • JEFF KORHAN  |  FRIDAY, NOVEMBER 29, 2013
    [Retail] Celebrating the Small Business Community
    This the magic of community that Apple amplified with their retail stores that revolutionized retail. Apple used their extensive creative and financial resources to take what is best about local retail to design an experience that engages buyers that are often fanatical about the Apple brand. 'Tomorrow is Small Business Saturday. It’s a day that may not necessarily be on the radar of of many consumers, but it is one that is especially important for l ocal small businesses. This day is about more than business; it’s a celebration of community. .
  • TWIST IMAGE  |  SATURDAY, DECEMBER 1, 2012
    [Retail] The Frightening Ramifications Of High-Frequency Pricing
    It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). Yesterday, The New York Times ran a news item titled, Retail Frenzy: Prices on the Web Change Hourly. From the article: "Retail price wars online have entered a new era of speed and precision, creating a confusing landscape for shoppers in which prices leap and plummet on short notice. retail.
  • FRESHNETWORKS   |  FRIDAY, JANUARY 24, 2014
    [Retail] How five food and beverage brands use digital to innovate
    Innovation Retail Social business Brand Cadbury Coca-Cola cocoreation Crowdsourcing FMCG food and beverage FreshMinds Friday picks future of market research innovation starbucks 'Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at five large  food and beverage companies that are really pushing the boundaries in their industry, using digital technologies to drive this innovation – including Starbucks, Coca Cola, AB InBev, Nestle and Cadbury.
  • TWIST IMAGE  |  MONDAY, JULY 23, 2012
    [Retail] Living In A Shopping Mall
    There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. As retail continues to tinker with models to encourage people to come down to their physical stores, it's hard not be overwhelmed by everything that brands like Amazon are doing (see here: When Real Time Becomes Really Real Time ) and how things like showrooming and smartphones are playing a major part in retail's struggle to keep pace and relevance. What retail should do. retail. retail experience. retail landscape. the future of retail.
  • TWIST IMAGE  |  TUESDAY, OCTOBER 4, 2011
    [Retail] Don't Blame Groupon
    Don't blame Groupon for the results, blame the local retailers. While I'm sure that Groupon and other daily deal sites make a lot of promises in selling these opportunities to retailers, it's still - one hundred percent - the retailers opportunity to win over some new customers and build loyalty. While there are countless customers just looking for a quick bargain (and nothing more), retailers need to smarten up and wake-up to this reality (think of it as shrinkage). " Is this Groupon or LivingSocial 's fault or was this a failure of the retail experience?
  • TWIST IMAGE  |  TUESDAY, DECEMBER 20, 2011
    [Retail] Where The Consumers Are
    In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). retail. Consumers are not just people who see media and advertising. It's a true petri dish. but they're all online.
  • FRESHNETWORKS   |  THURSDAY, OCTOBER 27, 2011
    [Retail] Social media case study: Ted Baker ‘It’s Rutting Season’
    Katie Glass Social media Social media case studies Social media for retail Social networks Rutting season social media case study Ted BakerTo celebrate the launch of their new AW11 Collection, Ted Baker recently ran a new social media  campaign entitled ‘It’s Rutting Season’. Customers were invited to visit the Ted Baker stores in Glasgow, Manchester and London on particular dates in order to have the chance to ‘strut their rutt’ in store. This involved having their photo taken in a magical woodland setting whilst wearing a nicely designed deer mask. Creating a dedicated Facebook App.
  • FRESHNETWORKS   |  SUNDAY, OCTOBER 17, 2010
    [Retail] Four luxury brands that lead the pack in social media innovation
    Tags: Matt Rhodes Online communities Social Media Social commerce Social media case studies Social media for retail Word of Mouth Burberry Business facebook FreshNetworks Jimmy Choo Louis Vuitton Luxury good Marketing and Advertising New York University Stern School of Business Oscar de la Renta Prada social media Twitter
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, NOVEMBER 18, 2010
    [Retail] Next Generation Electronic Social Accounts
    Trillion dollars worth of retail transactions made face-to-face in the U.S. Tags: Business Factors Change Factors Disruptive Factors Market Factors Media Factors Strategic Factors Systemic Factors advertising business business methods commerce customer electronic accounts electronic coupons Federal Kindle lieu Mobile paycheck retail transactions security Slurpee social social accounts social friction social priorities state governments transaction trillion web transactions Wireless Now on Kindle and IPad!! The next Generation of electronic accounts: There are approximately 5.5
  • NOWSOURCING  |  TUESDAY, JANUARY 31, 2012
    [Retail] Epic Retail Fails of 2011
    Portfolio
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 19, 2011
    [Retail] The Problem With The Status Quo
    It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. retail. advertising amazon author bookpublisher bookpublishing data ebook ipad iphonekindleapp josephjaffe kindle kindlesingle lifeafterthe30secondspot literaryagent retail richardcurtis stephenking technology thematrix thenewyorktimes theterminator webanalyticsStop me if you've heard this one before: "technology is the great disruptor." From the article. Hardly. Hardly.
  • TWIST IMAGE  |  THURSDAY, JANUARY 5, 2012
    [Retail] Scenes From The Frontlines
    retail. boxingday brand brandecosystem businesstravel communitymanager customerengagement customerservice digitalmarketing facebook frontlineworkers luggage pr publicrelations retail socialmedia traditionaladvertising travel twitter yelp youtubeA post Christmas story that is worthy of your attention. was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. went over to the store the day after Boxing Day to see if there was anything left and/or anything on special. brand.
  • DREW'S MARKETING MINUTE  |  SUNDAY, NOVEMBER 27, 2011
    [Retail] How did your Black Friday behavior compare?
    Marketing Trends blackfriday Information graphics National Retail Federation Online Communities TwitterCheck out this infographic (from mashwork.com ) on what was expected this Black Friday. How did your behavior and choices compare? Most of these predictions were compiled using Twitter conversations from September through November 17th of this year. Makes you wonder what marketing intelligence you might gain with a few targeted Twitter searches. black friday infographic 2 resized 600. Related posts: Study on the internet and consumer behavior.
  • ENGAGING BRAND  |  MONDAY, MAY 21, 2012
    [Retail] Podcast 385 - How to Deliver Insanely Great Customer Service
    Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins  Anna Farmery  to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience. Carmine has previously helped us understand how to use Foursquare.a must listen podcast ! fulfilling unexpressed wishes.
  • TWIST IMAGE  |  FRIDAY, MARCH 29, 2013
    [Retail] How To Curtail Showrooming: Charge Admission
    There have been a couple on instances in the news this week that highlight the general challenge that retailers face in the age of showrooming. In short, they're getting the full, physical retail experience - which could even include some consultation by the sales associate - only to lose the sale to the online channel or another retailer who is offering a better price. Many retail pundits agree that physical stores need to offer more services and value if they are ever going to compete. Could retailers charge a fee if they're simply worried about showrooming?
  • ENGAGING BRAND  |  SUNDAY, NOVEMBER 10, 2013
    [Retail] Show 460 - How Music Can Provide a Hit Brand
    The science of music in retail. Pod Casts in marketing marketing Hit Brands engaging brand podcast social marketing business ideas brand marketing marketing tips promote a brand branding create community copywriting music in marketing music + retail 'The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode. Anna Farmery  speaks with Richard Jankovich about how sonic branding is helping leading brands. We talk about. What does music bring to branding? How music can help create community. How music can help create community.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 1, 2013
    [Retail] Copying Apple
    retail. advertising android apple applefanboi blackberry blackberry10 brand businessstrategy consumerelectronics digitalservices influence iphone loyalty mac media merchandising microsoft microsoftstore pc perception retail smartphone stevejobs wallstreet windows windowsmobileIt's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. it's there. Some will make the argument that Apple is loosing a little bit of its luster. What makes Apple such a fascinating brand, from my perspective, is how the brand is managed.
  • TWIST IMAGE  |  WEDNESDAY, APRIL 2, 2014
    [Retail] The Speed Of Brands And Other Stuff
    Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? Competition becomes fierce and suddenly the technology running retail looks more like high frequency trading systems that are customized than anything else. future of retail. retail. retail technology. retailer.
  • TWIST IMAGE  |  THURSDAY, AUGUST 16, 2012
    [Retail] The Power Of Direct Relationships
    On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. retailer. The one with the direct relationship wins. It's a little tricky to answer that question, isn't it? brand.
  • THE RELATIONSHIP ECONOMY  |  MONDAY, APRIL 15, 2013
    [Retail] Today’s Realities Do Not Fit Yesterday’s Rules
    Penny represents a struggling breed of broken retail business models riddled with excessive cost, out of touch engagement strategies bound by old real estate contracts that suck shareholders equity and cash flow out the back door. 'The rules I am referring to are the ones that shape the mental models about business. Most of today’s current views have been shaped by the previous rules embedded by past experiences, patterns of once productive thinking, conventional wisdom, best practices and dominant logic. Think about J.C. Companies, and leaders, get stuck in a rut.
  • FRESHNETWORKS   |  FRIDAY, JANUARY 17, 2014
    [Retail] Digital trends round-up – January 2014
    US retailers have been quick to recognise the huge potential of Apple’s new location-sensing technology iBeacon for targeting customers in-store, with Macy’s , SafeWay and Giant Eagle making use of the technology. Allowing retailers to send coupons and reminders to shoppers as they reach different points within the store, we predict iBeacon technology will spread fast. With location-based targeting applicable to many other sectors, it’s unlikely that its use will be confined to the retail industry alone.  Zapp mobile payments service takes off.
  • NOWSOURCING  |  THURSDAY, JANUARY 10, 2013
    [Retail] This Week in Infographics: From Cars of the Future to Retirement
    This next infographic highlights the top retail brands in social media and how they match up with one another. Retail Social Media Top 10. Retail Social Media Top 10 [Infographic]. Blog Featured 2012 big data burglary data footprints entrepreneurs home infographics internet retail safety self-driving cars Social MediaWe have quite a few infographics for you this week, so let’s jump right in. First up, we’ll take a look at the car of the future. For most people driving is chore, so imagine never having to “drive” again. Approximately every 14.4
  • ENGAGING BRAND  |  TUESDAY, DECEMBER 6, 2011
    [Retail] Black Friday Education
    Brick-and-mortar retailers certainly did well for themselves, but the move towards online is becoming increasingly evident with each passing year. Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Cyber Monday 2009 saw retailers clock in 4 million sales per minute. Marketing professional intern cyber monday mobile apps numbers + cyber monday black friday joe baker joseph baker internet marketing internet retailersThank goodness for Cyber Monday.
  • TWIST IMAGE  |  THURSDAY, MARCH 28, 2013
    [Retail] Is Marketing About To Get Really Creepy Or Really Good?
    It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail. retail.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, DECEMBER 31, 2011
    [Retail] Now Your Data Is Being Transformed
    Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. But retailers aren’t alone. Confronting complications.
  • SPIN SUCKS  |  TUESDAY, DECEMBER 21, 2010
    [Retail] The Myth of Black Friday and Why We Should End It
    According to retail data, shopper patterns, and any number of measurement tools, it is not the busiest shopping day of the year. While store traffic might have been up in some parts of the country, registers weren’t ringing – which is what retailers really want to see. Despite evidence that shows Black Friday isn’t what it was once cracked up to be, retailers still spend excessive amounts of money on marketing and advertising leading up to the day after Thanksgiving. Still, those of us who have retail clients know 2011 holiday planning will be upon us soon.
  • WEB METRICS GURU  |  SUNDAY, SEPTEMBER 19, 2010
    [Retail] RowFeeder review and some thoughts about Point of Sale Systems (POS)
    Point of Sale system) to record a social media / mobile generated offer into a cash receipt item that you can now track just like any other case sale a retail outlet is accustomed to tracking. Tags: Point of Sale Business Facebook Point Of Sale Retail Trade RowFeeder Social Media Technology Twitter I don’t intend to suggest that RowFeeder is in any way related to Point of Sale systems; mainly, I’m combining two ideas in one post for utility. For example, the  Case Study: Using Social Technologies to Reward Brand Loyalty.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 14, 2011
    [Retail] Is SearchDex A Scapegoat? | Small Business Mavericks
    The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. About Us What’s a Maverick? Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Penney getting caught buying links. The interesting part of this story from a small business standpoint is what happened to J.C. Penney’s search firm, SearchDex , after Google discovered the paid links. You might have guessed. They were canned. I’m not here to beat up on SearchDex. Is that well deserved? Either J.C.
  • NOWSOURCING  |  TUESDAY, JANUARY 31, 2012
    [Retail] Holiday Retail Winners and Losers
    Portfolio
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