Buzz Marketing for Technology

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Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with.

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. If the $42.3

Retail 202
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4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

Whether retail or hospitality, certain brands are continuously striving to maintain relevancy for a certain subset of eco-conscious customers—both offline and off. On the flip side, retailers can easily highlight products on category pages to effectively call-out environmentally sound products. So how can you play that up?

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Retail 217
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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Want to know the secrets of the most successful online retailing giants, eBay and Amazon?

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page.

Brands 275
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The 4 C’s of B2B Marketing

Buzz Marketing for Technology

I would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. Borden published his 1964 article, Concept of the Marketing Mix. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.

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