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  • SAYING IT SOCIAL  |  MONDAY, JULY 12, 2010
    [Retail] Musings on Joining New Social Media Sites, Site Recommendations.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Musings on Joining New Social Media Sites, Site Recommendations and On-Going Participation A while back I set up accounts on Amplify and Clipmarks. think I played around with them for a couple days and then didn’t give them much more thought. After a few minutes of doing some re-arranging and updating my profile I was back in business. One day, four new sites. What are your experiences with trying out new sites?
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 13, 2012
    [Retail] Why Email Needs A Facelift
    From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). There has got to be something better than email. As each email comes in we move it, push it and poke it in hopes of getting it into the right place, but it doesn't end and - like Tetris - the pieces just continue to fall until the screen fills up and all we can do is claim email bankruptcy.
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Retail] Collaboration: The Fab 40 Online – Wallpaper and Poke
    The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion. Limited. Powered by WordPress and Hybrid
  • ENGAGING BRAND  |  THURSDAY, AUGUST 21, 2014
    [Retail] Boost Your Social Media Marketing, Ignore Naysayers
    From a rational point of view, the Internet is a growing retail space and even more importantly the most significant place for research (or browsing) before purchase. The Engaging Brand. “Social marketing is all about the right side of the brain. It is all about mushy stuff that doesn’t pay the wages” Really? Is that really how some people see social marketing ? Then here is what we need to do… don’t say a word! Is there a rational argument for social media marketing? Tweet this). this year to reach $1.500 trillion. Tweet this ). Period. Need more ideas?
  • CHARLENE LI  |  THURSDAY, JULY 1, 2010
    [Retail] Win a Free Meeting with Charlene Li
    If you don’t have the book already, you can find it in many retail stores. Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Win a Free Meeting with Charlene Li Update: This contest is closed and winners have been contacted. Thanks so much to those who participated ! I’m thrilled that my new book, “Open Leadership&# , was recently named #5 on the New York Times bestseller list.To celebrate, I’m giving away five one-hour meetings (in person* or on the phone). So think of the possibilities! Just downloaded your book on Audible. Thanks!
  • THE BLAKERY  |  FRIDAY, OCTOBER 8, 2010
    [Retail] To Serve Man
    As we made our way back to New York City my eyes traced the big box retail stores, post offices and abandoned warehouses flying by. As our train screeched to a halt dirt kicked up in a fury clouding our windows. Our train car was hot and dark. Babies were crying, tourists were sweating, and there was no employee in sight to explain why our train wasn’t moving. I was on an Amtrak train from Philadelphia en route to New York City excited for an afternoon of Kentucky Derby, Mint Juleps and ”ladies who lunch” hats. Twenty five minutes passed. I was shocked by the apathy from the train staff.
  • CROWD MEDIA  |  TUESDAY, OCTOBER 16, 2012
    [Retail] 33 Million People in the Room – Juliette Powell
    Aside from my degree in Computer Science and Artificial Intelligence and being a team member at Crowd, I am also an entrepreneur in the retail business. If you are looking for a book to show you how to get on, get started and make a social network work for you, then this is it! found this a compelling read as I could apply it easily to my every day life. It explains thoroughly how the Microcelebrity leverages their amazing power and how you could achieve worldwide impact in the niche that matters to you. It just seemed the most logical way to spread the word.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Retail] Marketing Trends for 2011
    Consumers in greater numbers are using their mobile devices to assist in-store shopping, from browsing retailer websites to scanning barcodes to get product and price comparison information, to checking in to search for deals.”. “It’s all about protecting and nurturing the brand&#. Writing this post made me think of R.E.M.’s hit song.  Yes, things are a bit crazy but this is also an exciting time for marketing professionals.  As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches.   So, here’s my list.  Advice:  ROI?  Advice:  Win/win. R.E.M.
  • KIKOLANI  |  FRIDAY, AUGUST 23, 2013
    [Retail] Fetching Friday – 21 Marketing Links
    How are the Top 50 Retail Brands performing on Facebook? Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 50 List, and found a number of key social trends in the industry as well as ranking the top brands by their own engagement system. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Featured Posts. Blogging / Content. Get a rare peek behind the scenes!
  • BILL HARTZER  |  TUESDAY, APRIL 27, 2010
    [Retail] Why Do Customers Tattoo Themselves with the Brands They Love?
    If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Why do bikers brand Harley’s flaming eagle onto their arms? Tattoos were once considered counter-cultural in America.
  • SPIN SUCKS  |  MONDAY, AUGUST 2, 2010
    [Retail] The Time for Location-Based Marketing Is Now | Spin Sucks
    Huge cost saver for the retailer and frankly cuts weight out of my handbag. And so now you “own&# social media for this fictional company with over 5,000 retail locations and you’re trying to figure out how to best deploy a location-based service in that fictional company. The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. Let’s put this into perspective. WHY would you wait? The time for location-based marketing is now. EXACTLY!
  • TWIST IMAGE  |  THURSDAY, AUGUST 16, 2012
    [Retail] Pop Goes The Social Media Bubble
    Last time I checked, Groupon was a daily-deal retail business, Facebook was an online social network and Zynga was a gaming company. Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the social media bubble. Now what? The CNN Money theory goes like this: "How quickly things have changed. It was just a year ago that Silicon Valley was gripped by an are-we-or-are-we-not in a bubble debate. Perhaps. Social media is hardly dead. Did it pop?
  • SAYING IT SOCIAL  |  THURSDAY, JUNE 3, 2010
    [Retail] 12 Reasons Your Business Needs a Social Media Marketing Program.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Please share your experiences!
  • ENGAGING BRAND  |  TUESDAY, APRIL 29, 2014
    [Retail] How Conflict Can Create Profitable Sales
    In services value has been created through degree classes without attending a university (e-learning), retailing without a store (e-commerce), using a car without owning a car (Zipcar). Do you hate conflict as much as I do? Conflict Conflict is uncomfortable, conflict is stressful and drains your energy. So why on earth would you want to seek out conflict? . What if you could find a way of making money from conflict.what if you could improve your thinking through conflict? Value lies within two things that appear incompatible. Tweet this). All conflicts resolved. All conflicts resolved.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 7, 2014
    [Retail] How to Build a Content Calendar (Plus a Free Template for 2014)
    for retailers, Christmas, or for accountants, the end of the Tax Year). Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The Goal of a Content Calendar.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 20, 2013
    [Retail] Using Social Media to Peruse the Job Market
    Besides, whether it’s jobs in retail or business careers you’re looking for, professionalism always comes first. In today’s market, trying to find a new job is sometimes like trying to find a needle in a haystack alongside thousands of other competitors digging around in the same bale. Luckily, social media sites like Facebook, Twitter, and LinkedIn are here to help you not only find the needle, but turn it into a successful career. And, as long as the proper steps are taken, social media can become your own personal online job recruiter. Build a Supportive Profile.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 21, 2013
    [Retail] 6 Ways to Make More Out of Your Facebook Ad Campaign
    commerce pros know that when users downloads a retailer’s app, it usually leads to a lot more spending.  3. Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. Don’t Let Facebook Do Your Bidding.
  • GEMMA WENT  |  WEDNESDAY, MAY 26, 2010
    [Retail] Case Study Crunch: IT and Technical
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? From the corporate giants to the SMEs, there should be a case study relevant to all. Hope they’re useful. Social Media Today // 24-05-10. Dyn Inc.
  • SOCIALNOMICS  |  THURSDAY, APRIL 16, 2015
    [Retail] A Guide to the Perfect Web Design – Tips for Business Owners
    If you owned a physical retail outlet, you would go to great lengths to ensure that the layout of the store was clutter-free, easy on the eye and simple to navigate. While there are many factors that contribute towards a successful business, few are as important as website design and online presence. With a rising number of consumers now shopping online either through a laptop or their smartphone , it is imperative that business owners develop an online presence that can cope with such demand. So let’s take a look at three steps you can take to implement the ideal web design.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, SEPTEMBER 21, 2010
    [Retail] Interview with Social Media Citizen: Mary McKnight | Social Media.
    By combining what we know form the social graph about your personal tastes, marries it to where you are and what your doing right now through your checkins and mobile location and what retailers are near you that match your interests, we can deliver an immediate message that will incent you to act. I, personally, can’t wait for the day when I am walking down Newbury St and my phone messages me about a 25% discount at Marc Jacobs just as I walk past! She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. Valid XHTML 1.0
  • T2 SOCIAL  |  SUNDAY, JUNE 15, 2014
    [Retail] 4 Social Business Trends to Watch For in the Second Half of 2014
    Recently, a lawsuit was launched by a well-known actress against a well-known retail operation for the use of an image against her consent on Twitter. Social business trends are exciting and evolving, and these are a few to watch for in the latter half of the year. Social business trends are constantly on the move. The field is quickly changing and there are new components emerging constantly. I was recently presenting at the Social Media Strategies Summit in New York on the concepts behind building a social business strategy for B2C brands. Welcome to the Age of Social Advertising.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 9, 2010
    [Retail] Offerpal Launches Offerpal Tasks to Earn Virtual Currency
    Offerpal Tasks are accessible as a tab within the Offerpal I-Frame, next to several other options for earning virtual currency, such as completing targeted advertising offers, filling out online surveys and shopping at brand name retailers. The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. These are chores you can do whenever it’s convenient. Shaw Ventures.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 16, 2014
    [Retail] How This Fashion Brand Found the Sweet Spot in Blogger Relations
    Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Meet Sam.
  • MASHABLE.COM  |  TUESDAY, NOVEMBER 2, 2010
    [Retail] What the Future Holds for B2B Social Media Marketing
    Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Interesting.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 3, 2012
    [Retail] 10 Best Entrepreneurs of 2011 Infographic
    Corrin had never worked in food service or retail before opening. Will you be one of the top entrepreneurs in 2012? Learn from the below and you can become a Digital Leader ! From: BusinessMBA.org. Also from BusinessMBA.org: Do a quick search for important entrepreneurs. Do you see any wrinkles on those faces? You sure don’t—some of them might even still have baby fat. does a yearly list of the top 30 entrepreneurs under 30.  Business MBA  decided to find out how ten of these young adults are making huge impressions on business and on the world. Founded 2007. Founded 2007. 50 employees.
  • ENGAGING BRAND  |  SUNDAY, JANUARY 20, 2013
    [Retail] Engaging Brand 418 - Marketing to the Ageing Consumer
    Thinking about lighting and noise in retail to improve customer experience. Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Winnie Lee from Malaysia. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! From a marketing and business perspective is an ageing population a market demographic issue or opportunity? Related articles.
  • SOCIALNOMICS  |  MONDAY, JULY 29, 2013
    [Retail] Should We Let the CEO Tweet?
    Likewise, CEO’s that unknowingly tweet information that gives other companies an advantage, say for instance future product ideas and release dates when it comes to retail, healthcare recruiting or even new hires , could end up costing the company more than a couple embarrassing re-tweets. A tweeting CEO is music to followers’ ears as long as the chief has something to say that’s worth tweeting. And, with more and more companies turning to Twitter everyday, CEO birdsong is quickly becoming commonplace. Some Surprising Statistics. Tweeting Pluses. Tweeting Minuses.
  • DIVA MARKETING BLOG  |  FRIDAY, MARCH 25, 2011
    [Retail] Twitter Etiquette For Agencies/Freelancers
    Perhaps spending time on the retail floor, on customer service calls, talking to sales reps and interviewing the receptionist who has been there for 27 years, using the product. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question. Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . This question was inspired by the recent Tweet-storms.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 3, 2013
    [Retail] How Scotts Uses Social Media for Maximum Customer Support
    In addition to online support and education, Scotts has in-person representatives at major retail stores such as Home Depot and Lowe’s so that customers can come in and talk to Scotts professionals about what they should do. Because Scotts brand is sold only in third party retail outlets, they work closely with these retail outlets when they’re coming up with their educational materials so that they can cross-promote. Beth Dockins, Scotts Miracle-Gro @bethdockins. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
  • FRESHNETWORKS   |  SUNDAY, MARCH 14, 2010
    [Retail] Social Gaming – SXSW panel
    SdH: The value of brands in a retail world was huge. image from shutterstock. Social gaming is a hot topic here at SXSW. The industry has been growing at an incredible rate and traditional gaming companies have been caught unnawares by a flurry of new market entrants. Playfish was one of the 2009 success stories. Within two years of starting the company, they are attracting 60million monthly players and are selling 90million items a day (virtual goods and unlockable gameplay). It’s also been a huge personal success for the founders, who sold the business for £240M last year.
  • JEFF KORHAN  |  TUESDAY, MARCH 29, 2011
    [Retail] Personalization and Community Alignment
    Today I learned that online retailer Zappos intentionally does not give their call center representatives a script. When it comes to late night television entertainment, most viewers are strongly aligned with either Letterman, Leno, or Conan. Why?  . haven't watched Conan since he left the Tonight Show, but I do know that for the most part, all three host essentially the same guests. Why then do they all have such loyal audiences? Personalization is Alignment. The differentiating factor must be their personality and style - how they engage, that attracts and retains their audiences.
  • SOSHABLE  |  THURSDAY, MARCH 13, 2014
    [Retail] Tips for Creating Pinnable Content
    Whether your brand creates and sells a single product or an entire line of retail goods or services, new content is a necessity. Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. Content. Content marketing is important. It’s no different on Pinterest. What questions do they ask? Images.
  • CONVINCE & CONVERT  |  SATURDAY, MAY 11, 2013
    [Retail] How You Make a Customer Smarter in 6 Seconds
    This is precisely on point, and it’s gratifying to see a large retailer like Lowe’s eschewing the use of social media as the world’s shortest product circular, and instead finding ways to connect customers to beneficial information. I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility. Be a Digital Dandelion. Smart. YouTube.
  • SOCIALMOUTHS.COM  |  MONDAY, OCTOBER 25, 2010
    [Retail] How To Measure Blog Conversion
    Maybe you didn’t know this about me but I used to own a company selling products such as Directv and T-Mobile, an authorized dealer like any of the ones you see out there, mostly at retail stores. SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. All easily measurable items. Conversion can mean different things for different people. Is this possible? Of course not.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Retail] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    The Social Employee is available to order through a variety of online retailers. Happy Holidays! Well friends, the Holiday Season is upon us once again. The final months of each year represent a time for giving and a chance for each of us to take stock of what we’ve achieved over the past year, to reconnect with family and friends, and to share our love for each other through good food, gifts, and companionship. So with another successful year coming to a close, a little show of appreciation is in order! It goes without saying that a successful employee base is a well-informed one.
  • JACOB MORGAN  |  SUNDAY, SEPTEMBER 23, 2012
    [Retail] How to get a Free Copy of my Book, The Collaborative Organization!
    The book retails at $35 in stores and was endorsed by leaders such as the former CIO of the USA, CMO of SAP, CEO of Unisys, CMO of Dell, and dozens of others. On September 27th I’m going to be participating in a webinar  (you get a free book for attending) with Brian Dirkling from Box, who is their director of enterprise marketing. This event is being hosted by Ping Identity which is a leader in cloud security and identity solutions. critical to-do’s to help with employee adoption of collaboration platforms. The book alone is worth attending!
  • WWW.POYNTER.ORG  |  THURSDAY, JULY 28, 2011
    [Retail] How badges help news websites build community, make money | Poynter.
    At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. Those reader relationships are the most valuable assets of your business.
  • THE BLAKERY  |  MONDAY, OCTOBER 11, 2010
    [Retail] The Two Step Process to Brand Building Through Influencer.
    Carlos Diaz, CEO of blueKiwi Software and Doug Stephens President of Retail Prophet both contributed to  research for this blog. Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? The Two Step Process to Brand Building Through Influencer Communities 12 Oct If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies&# of social media marketing. Below is a map providing a faster route to a land full of sugar and spice and everything nice. As marketers we explore. Hungry for More?
  • SOSHABLE  |  THURSDAY, DECEMBER 15, 2011
    [Retail] Why Social Media is a Force For Good
    Online retail, SEO, and video marketing give entrepreneurs a fighting chance at establishing a widespread clientele even without the big money that traditionally grants exposure to the top dogs. It may seem fairly obvious that the Internet is an incredible innovation that has changed the world. What other tool allows you to access every newspaper in print, find a phone number , and share a spreadsheet database with your entire company all in the course of an hour, without leaving your chair? Many of these concerns are relevant and valid. You don’t need to buy expensive TV ad space. 
  • KIKOLANI  |  MONDAY, MARCH 30, 2015
    [Retail] Conference Spotlight: Build Grow Scale LIVE
    At Build Grow Scale LIVE, Drew plans to share the secrets he’s learned from his own retail business and time consulting with e-commerce retailers. If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell. Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. When and Where.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 11, 2012
    [Retail] How technical innovations and social media change consumer insights?
    Let’s have a view on the other side of the ocean: Currently 6% of all retail sales in the U.S. In our fast moving world it’s essential for modern companies to understand consumer’s wishes and needs. The substantial technical progress influences the way how consumer insights are collected and analysed. That raised the question how companies could use technical innovations and social media to explore obvious and hidden consumer needs. To a first impression on how our society changes in terms of their consuming behaviour and general lifestyle we have to look at the Internet usage.
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 20, 2013
    [Retail] The 3 Social Media Lessons of 2013 – And What’s In Store for 2014
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now. Tweetable Moments.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 29, 2011
    [Retail] How to Land the Best Products to Review
    When online retailers give away their products, they want to measure results and get a tangible return. Of course, linking to their site will help them get traffic from Google, but it’s more than that: You can link to buried product pages—retailers find getting this type of link notoriously difficult. You can rank for search phrases that are typically out of reach for retailers. If someone goes to a retailer’s site after reading your independent product review, they’re more likely to buy the product. Understand the retailer’s business case. They sent A.V.
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 8, 2013
    [Retail] Growing Your Online Sales: Best 5 Ways to Execute Internet Marketing Strategies
    Local SEO deals with all the companies, which have physical address, so if you are a doctor, mechanic, retailer, or some other businessman, local SEO can help you to find the relevant customers over the web. The purpose and goal of online marketing is similar to the traditional marketing strategies. Both methods are meant to boost up the brand awareness and help in finding out a number of customers for any particular company. But talking about carrying the online marketing, it is very much different than doing the conventional way of marketing. Search engine marketing (SEM). Final word.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 27, 2010
    [Retail] Is the eBook, the end of the library?
    As an adult, I can still find the odd book to borrow, but considering I tend to read fairly niche subjects, it’s far easier for me to find books online, either free via Creative Commons or the Public Domain, or bought via a number of retailers. And although the DRM-restricted sold copies could be adapted to allow lending for a set period of time, that would tend to be operated by a retailer, and there’s still no reason for a library. Web Strategy Wikinomics Rankings ← Do we get more than we give from the web? Is Amazon reading this blog? The problem with printed copies?
  • JOEY STRAWN  |  FRIDAY, JANUARY 7, 2011
    [Retail] Mr. Lipton’s Questions For Marketers (From The Brand Builder)
    Customer Service or Retail Sales. Tweet. borrowed this idea from Olivier Blanchard from his blog on The Brand Builder.  I didn’t want to leave my ideas in the comments because I wanted time to mull over my thoughts and present them in the same format he did. For backstory, read his post and then read my continuation of the idea. What is your favorite marketing/business word? Personality. What is your least favorite marketing/business word? Either “can’t&# or “synergistic&#. What turns you on creatively, spiritually or emotionally about marketing/business? Douche!
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 4, 2014
    [Retail] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
    Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. The key to a good app is no different from any other piece of content you develop. It has to answer and be helpful to your customers. To have an app for an app’s sake doesn’t do anyone any good. You need to be customer centric. The reasons for having an app are pretty simple: How many contractors do you know that don’t have a smart phone? Mobile represents over 5.3 billion mobile subscriptions worldwide. Productivity tools.
  • TWIST IMAGE  |  MONDAY, APRIL 13, 2015
    [Retail] LinkedIn Is Still Underrated
    We''ve talked about brands and online retailers stalking consumers for months across multiple websites with behavioral targeting. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Advertising online continues to get creepier and creepier. It cost them close to $1.5 It''s not. chom fm.
  • MASHABLE.COM  |  MONDAY, NOVEMBER 8, 2010
    [Retail] 3 Tips for Maximizing Engagement With Facebook Likes and Shares
    Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. iOS 4.2
  • GEMMA WENT  |  WEDNESDAY, MAY 19, 2010
    [Retail] Case Study Crunch: Social Media Case Studies in Food & Drink, Part.
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. Did you enjoy this post?
  • SOCIALNOMICS  |  SUNDAY, JANUARY 22, 2012
    [Retail] Five Brands Engaging Like Pros on Pinterest
    Nordstrom  has gone beyond the regular department store image and demonstrated to consumers they care to offer more than just being a brick and mortar retailer. Pinterest , a virtual pin board, is no longer just for individuals who pin what they love for potential home decorating, weddings, and recipes…it has become a mecca of fashion, design, consumer engagement, photo sharing, and more with brands and consumers alike. ” It’s a great way for the brand to engage with users as well as demonstrate the brand’s appreciation. 2. Whole Foods. Nordstrom. Travel Channel.
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 31, 2013
    [Retail] Why Google+ is an Essential Part of Your Social Strategy
    According to the Janrain study, the G+ social login is particularly trusted when used to access brands and retailers. While its 2011 launch debut was easily forgotten, Google+ usage has quietly but steadily been growing. So much so, in fact, that usage of the site now surpasses both LinkedIn and Twitter, with over 343 million users and 34% of all social logins, according to a recent study commissioned by Janrain. Google+ now seems more poised than any other social media platform to dethrone Facebook in terms of social sharing. Why Businesses Should Use Google+. 1) Social Logins Matter.
  • JACOB MORGAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Retail] The Future of Work Podcast, Episode 3: Deb Acosta – Cities of the Future
    billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council]. billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council] What this episode is about and why you should care In Episode 3 we explore the idea of the “smart city” and the “future city.” Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. San Leandro Next.
  • BILL HARTZER  |  THURSDAY, JULY 15, 2010
    [Retail] Top 10 People Who Influence What Americans Buy
    More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. When the First Lady donned J.Crew fashions at public appearances such as The Jay Leno Show, it spiked the retailer’s clothing sales, website traffic and brand awareness. As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. We’re saving more, wasting less, and giving back.&#. Suze Orman.
  • DIVA MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Retail] How Do You Take The "Fear Factor" Out Of Social Media?
    conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down alleys if you have no one to lead you. W. Somerset Maugham. Just One Crowd Sourced Question. Before there were books or conferences about social media. before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs.
  • MOBILEGROOVE  |  WEDNESDAY, OCTOBER 27, 2010
    [Retail] Droidcon Kicks Off in London Tomorrow; Event Preview With Novoda’s Kevin McDonagh
    Kevin offers some valuable advice and urges developers to take the rules of retail seriously. This week, if you’re anywhere in Europe, it’s all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. Friday is the conference day with tracks covering SDKs & APIs, Development, Business and Design. The program has a heavy and welcome emphasis on what developers and companies in the Android ecosystem need to turn their ideas into revenues. MSG Media Partner. Interview with Novoda.
  • DIVA MARKETING BLOG  |  THURSDAY, DECEMBER 24, 2009
    [Retail] Miracle On The Social Media Street
    It is Christmas 1947 and the CEO of a major retail organization briefs the company's ad department. "No high pressuring and forcing the customer to take something he doesn't want. Before you go off the grid for the holidays. or perhaps when you come back on after toasting in 2010. imagine a time when there was no Internet or Twitter or blogs or Facebook or even email. We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. No, it's not a new Twitter customer care strategy. it was a Miracle On 34th Street.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 16, 2013
    [Retail] How to Use Social Strategies to Drive Business Goals
    Finally,  Expion  has put out an interesting new report called The Fave 50 Social Retail report. Brian Solis, Altimeter Group @briansolis. Brian Solis , principal analyst at Altimeter Group , joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views on narcissism and how it affects businesses’ abilities to reach people. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now . The RSS feed is:  [link]. Gvidi.
  • SAYING IT SOCIAL  |  FRIDAY, AUGUST 27, 2010
    [Retail] Track the Online Metrics that Matter and Sales Isn't One of Them.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. That’s all well and good but how do you know if you’re doing the right thing or if what you are doing is actually benefiting your business in some way? Want more leads? if yes, please explain.
  • SAYING IT SOCIAL  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Retail] Is your business easy to find for local and mobile searchers.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts. The other evening I was driving through Baltimore City and decided I’d like to try an Italian deli for dinner. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open. And just who is seeing these listings? link] [.]
  • SOCIALNOMICS  |  TUESDAY, AUGUST 19, 2014
    [Retail] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
    John Harding, human resource services partner at PwC in Manchester, said: “Just as advertisers and retailers are using data from customers’ online and social media activity to tailor their shopping experience, organisations could soon start using workers’ personal data (with their permission) to measure and anticipate performance and retention issues. Research indicates that  92% of children under the age of two already have a digital posting  about them. What does that mean for this generation and the next as they grow up? Will they care more or less about privacy?
  • LOUIS GRAY  |  SUNDAY, DECEMBER 19, 2010
    [Retail] NOOKColor Combines Specialization, Potential & Android
    B&N's expertise is in its cultivated lists and access to titles, along with offering WiFi access in every store, along with the ability to preview any book while on their network, just as you could thumb through any book in any retail store. I've been using the NOOKColor as my primary reading device for the last month, and it's easy to see what the product does very well. Electronic book readers are not new, of course. Amazon's Kindle epitomizes the market, while the NOOKColor is B&N's second go at it, after their first generation black and white device claimed 20% share.
  • DIVA MARKETING BLOG  |  THURSDAY, MAY 8, 2014
    [Retail] Social Share Shopping Dance
    Retails both online and offline are launching mobile apps to complement our digial shopping experiences. Reseach from Internet Retailer indicates that in 2013  consumers on both major mobile platforms increasingly relied on mobile apps as part of the shopping process. The interweb and smart phones forever changed how we buy, what we buy, where we buy. and who we take along on our shopping adventures. . What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance!
  • TWIST IMAGE  |  SATURDAY, JULY 14, 2012
    [Retail] Six Links Worthy Of Your Attention #108
    "My fascination with retail continues to grow. Yes, Twist Image works with brands like Walmart and watching Amazon is part of the gig, but beyond that, it's hard to not be impressed with how Amazon defines retail. Beyond retail, I think every brand can learn a ton from how Amazon acquires, keeps and engages with their consumers." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). Watermelon Collisions - ouch - Dot Psychics. And this is a great example. Is this real news?
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 15, 2012
    [Retail] Search Engine Optimization Job Openings – Dallas Texas
    The sales executive needs to be strategic, analytical and highly independent professional who has dealt with large to midsized internet retailers. From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. learned of a few open positions for SEO Sales and SEO Project Management positions, both in the Dallas Fort Worth area and in San Francisco. If you are interested in applying for any of these SEO job openings, feel free to contact me and I will pass the contact information on to you.
  • ENGAGE  |  THURSDAY, MAY 31, 2012
    [Retail] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
    Our goal is to try and keep it as simple to pin things from the physical world, magazines, retail outlets and the like, as it is to pin things from a webpage. Pinterest, a visual board of “pinnable” images, has got everyone talking—how to use it, if it’s going to last , and just why pinning recipes and dream outfits is so addicting. While waiting to board his flight, Digimarc’s Executive Vice President of Sales and Marketing Ed Knudson took some time to chat with me about the new venture, and how he thinks it’ll affect custom publications and the content marketing space. 1.
  • MASHABLE.COM  |  WEDNESDAY, OCTOBER 20, 2010
    [Retail] First Look: Starbucks Digital Network Is Here
    Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. The New York Times has opened up access to its Reader 2.0 Boost and handpicked documentary films provided by SnagFilms.
  • LOUIS GRAY  |  WEDNESDAY, MAY 11, 2011
    [Retail] Google Displays Big Numbers at GoogleIO. Is It Better?
    As was mentioned to me in a discussion with a small group of Google geeks, in a conference focused on developers, one shouldn't always anticipate the delivery of retail-capable products for end users. The first day of Google I/O 2011 was focused on Android. For Google, focusing on Android and the mobile OS' growth is a real point of strength, with incredible numbers and increased velocity. But there are still open questions as to demonstrable quality leadership that would have people on the other side of the aisle drooling with jealousy. billion installs to date. Don't get me too wrong.
  • SOSHABLE  |  MONDAY, APRIL 15, 2013
    [Retail] GM and Facebook are Friends Again (but only on mobile)
    The announcement coincides with the arrival of Facebook’s new system of targeted advertising “ based on loyalty card uses at grocery stores and elsewhere, based on public records like auto registration, and based on email addresses consumers give out at retail checkout counters.”. The rift between the auto manufacturing giant and the social media titan is temporarily over. The drama began last May, when General Motors (GM) announced that it was pulling paid ads from Facebook , stating that the cost of the ads weren’t worth it. media, knew something that they didn’t. Why the quiet return?
  • ONE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 9, 2010
    [Retail] 5 Easy Social Media Wins for Your Small Business
    Cafes, retail stores, and even professional services can build their online reputation and increase trust. One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts. Social media is useful for almost every type of business. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. Share this post.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, JUNE 15, 2010
    [Retail] New tool for Social Media Citizens – Social Campaign
    According to the company, the CrowdWorksSocial Campaign delivers instant value to marketers, brands, and eCommerce retailers with the key elements to operate new and perpetual social marketing campaigns to drive customer acquisition: • Fast deployment options (less than 10 minutes) • Broad library of social applications and gestures • Highly customizable messages and design to tailor and target marketing • Extensible system to drive ongoing programs across multiple websites and campaigns • Actionable analytics providing social segmentation and ROI data at the click-level. SMC QUOTE “.As
  • DREW'S MARKETING MINUTE  |  TUESDAY, JUNE 18, 2013
    [Retail] Is it time for a website re-design?
    Long before they’ll set an appointment for a consultation or walk into your retail establishment – they’re scoping you out on the web. In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time starved and more web savvy – the research tool of choice is often a Google search. It makes sense then, that when it comes to your web presence you’d want to put your best foot forward, doesn’t it?
  • SOSHABLE  |  THURSDAY, MAY 10, 2012
    [Retail] Facebook is Helping Make Your Shopping Decisions
    In Brazil a retailer by the name of C&A decided to merge technology and fashion with Facebook likes. What determines your choice when purchasing clothing? Is it the style or how many people like the item on Facebook ? It’s called FashionLike. Shoppers will have the option to choose certain items of clothing, measured by how many likes the item has. This new concept can help the undecided shopper by providing a rating system for a particular item. FashionLike also helps clothing designers know what items are popular before people are buying it or not buying it. Share your opinion.
  • CITIZEN MARKETER 2.1  |  FRIDAY, APRIL 23, 2010
    [Retail] I See You
    also had a request from the person that leads social at a large retailer with a request to include the picture of Melanies "customer of the month" sign in a presentation shes giving next month. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. The bigger question one might ask is, where the hell is this post going? Okay, Im getting to that part. For those not yet familiar with Jaffe-nese, A.D.I.A. Needless to say, I was ecstatic.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 1, 2011
    [Retail] How to Emulate the World’s Powerful Brands Using Social Media
    They are the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time. Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase. Don’t you just love to hate those big name brands who always seem to be getting right? You know the ones I’m referring to – The Apple gods, the addictive Starbucks and the sensual Victoria’s Secrets ? At the same time you have to love them because they’re doing a great job at furthering their brand reputation and personality.
  • BILL HARTZER  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] Search Engine Optimization: Why Your Web Content Strategy Must Involve Promotion
    If you are an ecommerce retailer and you sell products through a shopping cart on your web site, you need to develop a web content strategy whereas you create additional content around those products and link that content back to your web site. Nick Usborne, from WebContentCafe.com , recently wrote a great article about how writing more articles may not be your best web content strategy. He goes on to explain that “The web is being flooded with short, low-quality, optimized articles…&# and how “Google is catching on…&#. Where do we fail? Competitive advantage?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Retail] Asperger's and IT: Dark secret or open secret?
    Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware. Internet.
  • ARI HERZOG  |  THURSDAY, OCTOBER 18, 2012
    [Retail] 3 Benefits for Small Business Cloud Computing
    Comments Comments Related Stories Why Alps Bethneck is 5 Years Old How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity. This is a guest blog post from Megan Totka of ChamberOfCommerce.com. It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. Though you may not be familiar with cloud computing, you’re probably already using it. Lower costs. Innovation and scalability.
  • LOUIS GRAY  |  SATURDAY, MARCH 19, 2011
    [Retail] For Digg and Other Web Services, 5 Years Can Be a Lifetime
    The entrenched retailers trying to stop Apple from adding movies to iTunes. TechCrunch's Sarah Lacy practically writes an epitaph today for Digg following news that the company's cofounder Kevin Rose, the face of the company since its inception, had resigned to pursue a new and unannounced startup. The backdrop of her story is a detailed article she wrote on Rose and the Digg phenomenon back in 2006, when she, then writing for BusinessWeek, placed Kevin on the cover with a youthful grin and headline blaring how he was worth $60 million. Founder of digg.com, wefollow.com." Same people.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Retail] Fetching Friday – Resources Mashup & Camera Battles
    Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 10 things I hate about you as a blogger – when it’s time to break up with a blog. Search Engines / SEO.
  • FRESHNETWORKS   |  WEDNESDAY, MAY 13, 2015
    [Retail] Agile Innovation Update – May 2015
    Uber reportedly planning same-day retail delivery service. Tech disruptor, Uber, is rumoured to be planning a same-day retail delivery service. According to TechCrunch, the new service would see Uber drivers and employees of UberRush, the company’s courier service, delivering goods from retailers such as Louis Vuitton and Tiffany & Co to customers within a matter of hours. Could the retail and food industries be next? Each month we bring you the  FreshMinds  Agile Innovation Update. This is not the first time that Uber has made a foray into the delivery space.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Retail] 2012 #Nifty50 Top Men in Technology on Twitter
    Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. The size of the company or the number of people it employed did not matter. in August 2006.
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 17, 2012
    [Retail] The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
    Report: How Social Marketing Works for Retail Brands [Report]. In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. couple of days ago, Awareness, Inc  released the second part of the same report , which points out some useful statistics for the second half of 2012. In this blog post, I will highlight the most interesting ones. Platforms. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Monitoring. Resources. Investment.
  • SOCIALFISH  |  TUESDAY, OCTOBER 14, 2014
    [Retail] The Pillars of Online Marketing Success in 2014 & Beyond
    Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. It also means a few others things; your number of competitors are increasing daily; tactics that once produced high conversion rates are now diluted and less effective and you will need to invest more in making your mark and selling online. Image source. Develop for Mobile First. Image source.
  • LOUIS GRAY  |  TUESDAY, JULY 15, 2014
    [Retail] Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard
    work at Google. I''ve always paid full retail for my Nest products, and happily paid for my Sunrun, Sonos and Rachio equipment too. Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. haven''t been happy with mine for a long time, but that''s now all changed, with a system from Rachio , my latest move to make my home smarter and more connected.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Retail] Why the Best Marketers Ask If You Want Fries with That
    In a recent survey, senior marketers across a handful of verticals (including automotive, technology, health care, retail and B2B) were asked what skills they thought were most associated with success in today’s marketing landscape. In the modern attention economy, a marketer''s caliber tends to be judged on the ability to discern noise from signal, making sense out of the deluge of data that overwhelms our collective senses and minds of everyone from the C-suite to the ground floor. The soft skills honed while dealing with and learning from all types of customers (i.e.
  • WRITTENT BLOG  |  MONDAY, MARCH 31, 2014
    [Retail] The 15 Best Facebook Posts Ever Written
    Walmart’s battle of the likes versus shares yielded over 300,000 votes for the major retailer. I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire. Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. Starbucks. Image credit: starbucks. Disney. Aviva.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 1, 2009
    [Retail] How To Create the Perfect Facebook Fan Page
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. Scroll down to the end of the post for details on how to win. Marketers love Facebook. My name is.
  • BILL HARTZER  |  MONDAY, MAY 18, 2015
    [Retail] Interview With a Small Business Owner Crushed by Google
    Those things being required on Ticketstub.com now by Google just serve to distract customers from buying tickets … which for a retail site … it’s a bad model to be made to follow. May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? Bill Hartzer: Do you use any other media/social outlets to market your business?
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 15, 2013
    [Retail] An Interview with Habitat for Humanity ReStore Manager, Frank Drahan
    And finally, rebuild: The community can purchase affordable home improvement items at a fraction of retail cost and proceeds from the ReStore support Habitat’s mission to eliminate poverty housing through home construction and rehabilitation. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. Here’s the conversation: Q. What is your position at Habitat for Humanity? A. I’m the ReStore Manager. Q.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 15, 2013
    [Retail] Which 5 Social Media Sites Am I Missing Out On?
    With Foursquare, when customers check into coffee shops, restaurants, and retail shops, they’re able to receive promotions, rewards, and other deals just by letting others know they’re there. Businesses missing out on social media are also missing out on an opportunity to connect with their audience. Current and potential customers use social media sites everyday to keep in touch with the world, so it’s no surprise that businesses using social media are part of their customers’ world as well. Foursquare. Customer word of mouth is great for local businesses both large and small. LinkedIn.
  • TWIST IMAGE  |  WEDNESDAY, MARCH 21, 2012
    [Retail] When The Going Gets Tough
    It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. "This will be my last day shining your shoes." " I like getting my shoes shined. don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. Lump that value system into my own, personal "measure of a man," but to me, dirty shoes is a leading negative indicator (while I'm no snob, I realize this may make me a little vain).
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 8, 2014
    [Retail] Track Your #Hashtags More Easily With HashAtIt
    It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t. There’s a new social search engine in town: HashAtIt.com  says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 2, 2014
    [Retail] American Express Dreams Up a Potential Win-Win-Win
    According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques  to support local Etsy sellers by hosting Trunk Shows. That’s a rare win-win-win.
  • ENGAGE  |  THURSDAY, OCTOBER 11, 2012
    [Retail] 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy
    Some Retailers? If you’re in digital, you probably know about iStrategy. This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” ”  Some attending met friends after 7 years of pure online communication and others, like me, watched the Twitter stream populate with interesting, witty, and funny tweets from the event in Chicago. ” #iStrategy. Maybe.
  • ARI HERZOG  |  MONDAY, OCTOBER 18, 2010
    [Retail] Internet Sales Taxes are Coming…
    This does not compel any state to join, but those that choose to adopt this system would then have the authority to require online retailers to collect and remit sales taxes the same way that businesses on local Main Streets do now. While I support equality in the retail industry to ensure online businesses collect the same sales taxes as brick-and-mortar firms, I must side with Internet Merchants Association president Fred Neff who makes a valid point when he spoke to American City & County magazine. North Dakota which set precedent by restricting internet commerce taxation.
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 28, 2012
    [Retail] Guest Post: Opportunity Knocks — Starting a Business in Egypt
    Retail is the final sector. Despite several international brands launching branches in Egypt, the retail sector is still not saturated. Looking for somewhere unique to set up a business? Egypt is one place to consider. Steps to privatize and deregulate the economy, along with the Central Bank of Egypt’s supervision of local and foreign banks in the country, have allowed Egypt to withstand the international economic turmoil easier than other countries. If you know where the opportunities lie and where to bank, you can capitalize on this to make your business a success. Not at all.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 28, 2012
    [Retail] How to Publish Your Blog on Amazon Kindle
    So even if nobody subscribes to your blog via Kindle, you’re getting free publicity and people searching for relevant keywords will surely be tempted to take a look at your blog after seeing it listed on the largest online retailer. On a 70-30 revenue share, the bossy retailer walks away with the lion’s share and the publisher gets the smaller piece for all his hard work. This guest post is by Ali Abbas of thenextgenwriter.com. Have you published your blog on Kindle? If not, you should do it, pronto! It’s easy, it’s productive and it’s free. Is it really worth the effort? Great!
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, MARCH 26, 2014
    [Retail] Uncommon vs. Common Causes
    The increase in data represents a 60% potential increase in retailers’ operating margins from the insights gained about consumer preferences. Common cause are events, occurrences and points of reference that are considered normal variation. Uncommon cause are unusual events that aren’t common. The reaction to common vs. uncommon causes are different. Traditional wisdom would tell us to work on improving common causes of errors while simply noting uncommon causes of errors. Let’s say you drive the same road to work every day and on average it takes you 30 minutes to get to work.
  • TWIST IMAGE  |  TUESDAY, MAY 21, 2013
    [Retail] Welcome To The One Screen World
    According to a recent survey by Adobe , 45% of marketers still don''t have a mobile presence, and this is happening at the exact same time that eMarketer is reporting that 15% of online retail sales will take place this year via a mobile device (sales will reach nearly $39 billion in 2013, which is up over 56% from 2012). online retail. Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team''s ability to create a television ad for the consumer electronics company, LG. " Smart in a connected sense. android.
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