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  • DIVA MARKETING BLOG  |  FRIDAY, MARCH 25, 2011
    [Retail] Twitter Etiquette For Agencies/Freelancers
    Perhaps spending time on the retail floor, on customer service calls, talking to sales reps and interviewing the receptionist who has been there for 27 years, using the product. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question. Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . This question was inspired by the recent Tweet-storms.
  • SPIN SUCKS  |  TUESDAY, JANUARY 20, 2015
    [Retail] Seven Effective DIY Market Research Tactics
    Most guides (but not all) on how to start a retail business don’t cover this crucial market research step and, when they do, they don’t give it the time and detail it deserves. By Francois Bondiguel Market research  can be pretty expensive. It can even take years to conduct. But, in today’s digital age, it can also be accessible to organizations of all sizes. While your peers are spending thousands of dollars on a professional services firm, you can take the lead with these seven quick and dirty DIY methods. But, it’s important, and it’s relatively simple to implement. No money?
  • SOCIALMOUTHS.COM  |  MONDAY, OCTOBER 25, 2010
    [Retail] How To Measure Blog Conversion
    Maybe you didn’t know this about me but I used to own a company selling products such as Directv and T-Mobile, an authorized dealer like any of the ones you see out there, mostly at retail stores. SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. All easily measurable items. Conversion can mean different things for different people. Is this possible? Of course not.
  • SOCIALNOMICS  |  MONDAY, JULY 29, 2013
    [Retail] Should We Let the CEO Tweet?
    Likewise, CEO’s that unknowingly tweet information that gives other companies an advantage, say for instance future product ideas and release dates when it comes to retail, healthcare recruiting or even new hires , could end up costing the company more than a couple embarrassing re-tweets. A tweeting CEO is music to followers’ ears as long as the chief has something to say that’s worth tweeting. And, with more and more companies turning to Twitter everyday, CEO birdsong is quickly becoming commonplace. Some Surprising Statistics. Tweeting Pluses. Tweeting Minuses.
  • SOSHABLE  |  SATURDAY, JULY 16, 2011
    [Retail] Is Social Media For Business All Hype?
    Retail stores unabashedly post their “Follow Us&# and “Like Us&# posters in hopes that people might actually do so. Editor’s Note: The answer is, “No&#. For the sake of being fair and balanced, here’s some information that points to the contrary. Over the past couple of years, social media has been driving the attention and piquing the interests of businesses online and off. You can’t go anywhere in the real world without some reminder of the Web 2.0 giant looming, lurking everywhere. People are on the phones Tweeting and Facebooking.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 3, 2012
    [Retail] 10 Best Entrepreneurs of 2011 Infographic
    Corrin had never worked in food service or retail before opening. Will you be one of the top entrepreneurs in 2012? Learn from the below and you can become a Digital Leader ! From: BusinessMBA.org. Also from BusinessMBA.org: Do a quick search for important entrepreneurs. Do you see any wrinkles on those faces? You sure don’t—some of them might even still have baby fat. does a yearly list of the top 30 entrepreneurs under 30.  Business MBA  decided to find out how ten of these young adults are making huge impressions on business and on the world. Founded 2007. Founded 2007. 50 employees.
  • SOSHABLE  |  THURSDAY, DECEMBER 15, 2011
    [Retail] Why Social Media is a Force For Good
    Online retail, SEO, and video marketing give entrepreneurs a fighting chance at establishing a widespread clientele even without the big money that traditionally grants exposure to the top dogs. It may seem fairly obvious that the Internet is an incredible innovation that has changed the world. What other tool allows you to access every newspaper in print, find a phone number , and share a spreadsheet database with your entire company all in the course of an hour, without leaving your chair? Many of these concerns are relevant and valid. You don’t need to buy expensive TV ad space. 
  • THE BLAKERY  |  MONDAY, OCTOBER 11, 2010
    [Retail] The Two Step Process to Brand Building Through Influencer.
    Carlos Diaz, CEO of blueKiwi Software and Doug Stephens President of Retail Prophet both contributed to  research for this blog. Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? The Two Step Process to Brand Building Through Influencer Communities 12 Oct If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies&# of social media marketing. Below is a map providing a faster route to a land full of sugar and spice and everything nice. As marketers we explore. Hungry for More?
  • LOUIS GRAY  |  SUNDAY, DECEMBER 19, 2010
    [Retail] NOOKColor Combines Specialization, Potential & Android
    B&N's expertise is in its cultivated lists and access to titles, along with offering WiFi access in every store, along with the ability to preview any book while on their network, just as you could thumb through any book in any retail store. I've been using the NOOKColor as my primary reading device for the last month, and it's easy to see what the product does very well. Electronic book readers are not new, of course. Amazon's Kindle epitomizes the market, while the NOOKColor is B&N's second go at it, after their first generation black and white device claimed 20% share.
  • PROBLOGGER  |  THURSDAY, SEPTEMBER 29, 2011
    [Retail] How to Land the Best Products to Review
    When online retailers give away their products, they want to measure results and get a tangible return. Of course, linking to their site will help them get traffic from Google, but it’s more than that: You can link to buried product pages—retailers find getting this type of link notoriously difficult. You can rank for search phrases that are typically out of reach for retailers. If someone goes to a retailer’s site after reading your independent product review, they’re more likely to buy the product. Understand the retailer’s business case. They sent A.V.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 8, 2014
    [Retail] Track Your #Hashtags More Easily With HashAtIt
    It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t. There’s a new social search engine in town: HashAtIt.com  says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere.
  • BILL HARTZER  |  THURSDAY, JULY 15, 2010
    [Retail] Top 10 People Who Influence What Americans Buy
    More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. When the First Lady donned J.Crew fashions at public appearances such as The Jay Leno Show, it spiked the retailer’s clothing sales, website traffic and brand awareness. As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. We’re saving more, wasting less, and giving back.&#. Suze Orman.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 27, 2010
    [Retail] Is the eBook, the end of the library?
    As an adult, I can still find the odd book to borrow, but considering I tend to read fairly niche subjects, it’s far easier for me to find books online, either free via Creative Commons or the Public Domain, or bought via a number of retailers. And although the DRM-restricted sold copies could be adapted to allow lending for a set period of time, that would tend to be operated by a retailer, and there’s still no reason for a library. Web Strategy Wikinomics Rankings ← Do we get more than we give from the web? Is Amazon reading this blog? The problem with printed copies?
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 11, 2012
    [Retail] How technical innovations and social media change consumer insights?
    Let’s have a view on the other side of the ocean: Currently 6% of all retail sales in the U.S. In our fast moving world it’s essential for modern companies to understand consumer’s wishes and needs. The substantial technical progress influences the way how consumer insights are collected and analysed. That raised the question how companies could use technical innovations and social media to explore obvious and hidden consumer needs. To a first impression on how our society changes in terms of their consuming behaviour and general lifestyle we have to look at the Internet usage.
  • JOEY STRAWN  |  FRIDAY, JANUARY 7, 2011
    [Retail] Mr. Lipton’s Questions For Marketers (From The Brand Builder)
    Customer Service or Retail Sales. Tweet. borrowed this idea from Olivier Blanchard from his blog on The Brand Builder.  I didn’t want to leave my ideas in the comments because I wanted time to mull over my thoughts and present them in the same format he did. For backstory, read his post and then read my continuation of the idea. What is your favorite marketing/business word? Personality. What is your least favorite marketing/business word? Either “can’t&# or “synergistic&#. What turns you on creatively, spiritually or emotionally about marketing/business? Douche!
  • SOCIALNOMICS  |  SUNDAY, JANUARY 22, 2012
    [Retail] Five Brands Engaging Like Pros on Pinterest
    Nordstrom  has gone beyond the regular department store image and demonstrated to consumers they care to offer more than just being a brick and mortar retailer. Pinterest , a virtual pin board, is no longer just for individuals who pin what they love for potential home decorating, weddings, and recipes…it has become a mecca of fashion, design, consumer engagement, photo sharing, and more with brands and consumers alike. ” It’s a great way for the brand to engage with users as well as demonstrate the brand’s appreciation. 2. Whole Foods. Nordstrom. Travel Channel.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Retail] Does Your Small Business Need a Mobile App?
    In fact, a number of retailers are actually monetizing their apps to create an additional stream of income, be it through in-app purchases or with ads. Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. Apps as a Promotional Tool If you haven’t noticed already, apps serve many functions.
  • PROBLOGGER  |  WEDNESDAY, NOVEMBER 28, 2012
    [Retail] How to Publish Your Blog on Amazon Kindle
    So even if nobody subscribes to your blog via Kindle, you’re getting free publicity and people searching for relevant keywords will surely be tempted to take a look at your blog after seeing it listed on the largest online retailer. On a 70-30 revenue share, the bossy retailer walks away with the lion’s share and the publisher gets the smaller piece for all his hard work. This guest post is by Ali Abbas of thenextgenwriter.com. Have you published your blog on Kindle? If not, you should do it, pronto! It’s easy, it’s productive and it’s free. Is it really worth the effort? Great!
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 22, 2013
    [Retail] How to Be Careful Without Being Boring
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jason Miller, Beam Global. Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Live from WOMMA Summit , it’s Social Pros! Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now. Ke$ha.
  • MASHABLE.COM  |  MONDAY, NOVEMBER 8, 2010
    [Retail] 3 Tips for Maximizing Engagement With Facebook Likes and Shares
    Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. iOS 4.2
  • GEMMA WENT  |  WEDNESDAY, MAY 19, 2010
    [Retail] Case Study Crunch: Social Media Case Studies in Food & Drink, Part.
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. Did you enjoy this post?
  • VIPER CHILL  |  FRIDAY, SEPTEMBER 12, 2014
    [Retail] SEO and the Stock Market: How to Profit from Google Penalties
    was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. They have a huge reliance on search traffic (I would trust Similar Web here far more than Alexa due to the nature of their industry) and they’re in a field which has already seen a rival – Retail Me Not – lose substantial traffic after Google updates. Homeshop 18 are an Indian online retail store hoping to IPO on the NASDAQ later this year. When Panda 4.0 Airbnb. Airwatch. AppNexus.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 26, 2015
    [Retail] Five Steps to Insanely Good Customer Service
    Rogers Cable is the largest cable television provider in Canada, also offering high-speed Internet access, residential telephone services, and video retailing. By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? This amazing customer service came from my Internet/cable/wireless provider. Here in Canada, we like our lives run by huge monopolies. Did I just say we like it? Sorry, I mean our government likes it. Monopolies! Maybe they’re spread a little thin?
  • SOSHABLE  |  THURSDAY, MAY 3, 2012
    [Retail] MBA Mindset: 8 Simple Online Finance Tools That Save You Time and Money
    The company works with Ebay, Amazon, and other large online retailers to make transactions safe and simple. In a society increasingly dominated by economics and financial status, it would appear that an MBA has an advantage in this life. They understand money, and even if they completed an online MBA program instead of going to Harvard, they are poised to rake it in. However, thanks to technology, everyone can bolster their finance knowledge. And with consumer debt hovering dangerously in the mid-$11 trillions (CNN Money), the United States needs all the help it can get.
  • DIVA MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Retail] How Do You Take The "Fear Factor" Out Of Social Media?
    conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down alleys if you have no one to lead you. W. Somerset Maugham. Just One Crowd Sourced Question. Before there were books or conferences about social media. before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs.
  • MOBILEGROOVE  |  WEDNESDAY, OCTOBER 27, 2010
    [Retail] Droidcon Kicks Off in London Tomorrow; Event Preview With Novoda’s Kevin McDonagh
    Kevin offers some valuable advice and urges developers to take the rules of retail seriously. This week, if you’re anywhere in Europe, it’s all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. Friday is the conference day with tracks covering SDKs & APIs, Development, Business and Design. The program has a heavy and welcome emphasis on what developers and companies in the Android ecosystem need to turn their ideas into revenues. MSG Media Partner. Interview with Novoda.
  • DIVA MARKETING BLOG  |  THURSDAY, DECEMBER 24, 2009
    [Retail] Miracle On The Social Media Street
    It is Christmas 1947 and the CEO of a major retail organization briefs the company's ad department. "No high pressuring and forcing the customer to take something he doesn't want. Before you go off the grid for the holidays. or perhaps when you come back on after toasting in 2010. imagine a time when there was no Internet or Twitter or blogs or Facebook or even email. We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. No, it's not a new Twitter customer care strategy. it was a Miracle On 34th Street.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 31, 2012
    [Retail] 3rd Annual Sonnhalter Habitat for Humanity Tool Drive
    Since Sonnhalter’s major focus is on manufacturers who make things for contractors, we thought it would be a good idea to help support our local chapter of Habitat for Humanity, so we’re having a tool drive in the month of August to try to raise money, and more importantly, to gather tools (both new and used) to help in their building efforts, as well as to support them through their retail stores. Habitat for Humanity does great work in local communities to help improve both individual’s lives as well as the community in general. Sonnhalter Habitat for Humanity Tool Drive.
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 18, 2013
    [Retail] Consumer Activism this Holiday: Online Shopping for Social Good
    In 2012, retail e-Commerce spending in the U.S. We live in a society where there is a growing population of socially conscious adults. Nearly six-in-ten (57%) Millennials say that they have volunteered in the past 12 months, which is no higher than the proportion of Gen Xers (54%) who said they had done this. Consumer activism is another way that this population is engaging in social good. Approximately one in three millennials report buying products because they agree with the social or political values of a company. Also, there is a rise in online shopping. Supporting Social Good.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 4, 2014
    [Retail] Why Mobile Moments Are Mandatory for Every Business
    This app can help you when you’re not connected to the internet and gives you real, concrete information related to Columbia’s products and in line with its customers interest without selling anything. A lot of retailers are looking at mobile technology all wrong. Mobile commerce is not the right focus for many retailers. Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use.
  • FRESHNETWORKS   |  WEDNESDAY, APRIL 8, 2015
    [Retail] Agile Innovation Update – April 2015
    Pressing the button triggers an order to be made via your Amazon account which is then delivered to your default address.  If the service takes off (and isn’t a joke!) it has the potential to transform retail as we know it. Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at Whatsapp’s rapid growth, Facebook Messenger’s new payments facility and potential new innovations from Amazon. SMS messaging trails behind as 30 billion Whatsapp messages are sent per day. Facebook launches payment facility within Messenger app in the US.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 27, 2014
    [Retail] You Are Your Own Brand: 3 Tips to Keep You in Their Minds
    Use Pinterest or Tumblr to display a photo collection of yourself wearing clothing from your e-commerce retail store. Branding affects everything in the marketing sphere and is what consumers will associate with your business. While branding is often associated with an enterprise or corporate entity, there is also personal branding in which individuals create a trademark identity or signature design that their followers can come to know them for. When you establish a strong personal brand, you can overlap or intertwine that brand with that of your company’s. Define Your Niche.
  • LOUIS GRAY  |  TUESDAY, JULY 15, 2014
    [Retail] Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard
    work at Google. I''ve always paid full retail for my Nest products, and happily paid for my Sunrun, Sonos and Rachio equipment too. Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. haven''t been happy with mine for a long time, but that''s now all changed, with a system from Rachio , my latest move to make my home smarter and more connected.
  • FRESHNETWORKS   |  TUESDAY, MARCH 4, 2014
    [Retail] Digital trends round-up – February 2014
    The online fashion retailer tracks market data and information on their competitors and uses this data to inform what products they stock when and the prices they sell at. They’re not the only retailers using data to improve their business model. Westpac quick to harness new digital technologies.   In January, we reported that US retailers had been quick to adopt Apple’s iBeacon technology , using it to target customers in store. This month harnessing real-time data, growing privacy concerns and Westpac’s use of iBeacon technology have hit the news.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Retail] Social Media Offers Business and Consumer the Right Credit Cards
    In many cases, a credit card company will team up with a retailer, offering a discount for those individuals open to making purchases at the business using the company’s credit card. It seems that turning to social media can help you find just about anything these days. For those consumers looking for the right credit card offers, they need look no further than Facebook, Twitter, Pinterest and the other major social media venues. Why you may ask? According to data from The Economist , close to 80 percent of U.S. One such way to do that is putting social media to work for their brand.
  • CONVERSTATIONS  |  FRIDAY, MARCH 7, 2014
    [Retail] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
    … Dx3  Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
  • MASHABLE.COM  |  WEDNESDAY, OCTOBER 20, 2010
    [Retail] First Look: Starbucks Digital Network Is Here
    Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. The New York Times has opened up access to its Reader 2.0 Boost and handpicked documentary films provided by SnagFilms.
  • BILL HARTZER  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] Search Engine Optimization: Why Your Web Content Strategy Must Involve Promotion
    If you are an ecommerce retailer and you sell products through a shopping cart on your web site, you need to develop a web content strategy whereas you create additional content around those products and link that content back to your web site. Nick Usborne, from WebContentCafe.com , recently wrote a great article about how writing more articles may not be your best web content strategy. He goes on to explain that “The web is being flooded with short, low-quality, optimized articles…&# and how “Google is catching on…&#. Where do we fail? Competitive advantage?
  • ONE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 9, 2010
    [Retail] 5 Easy Social Media Wins for Your Small Business
    Cafes, retail stores, and even professional services can build their online reputation and increase trust. One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts. Social media is useful for almost every type of business. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. Share this post.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 1, 2011
    [Retail] How to Emulate the World’s Powerful Brands Using Social Media
    They are the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time. Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase. Don’t you just love to hate those big name brands who always seem to be getting right? You know the ones I’m referring to – The Apple gods, the addictive Starbucks and the sensual Victoria’s Secrets ? At the same time you have to love them because they’re doing a great job at furthering their brand reputation and personality.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, JUNE 15, 2010
    [Retail] New tool for Social Media Citizens – Social Campaign
    According to the company, the CrowdWorksSocial Campaign delivers instant value to marketers, brands, and eCommerce retailers with the key elements to operate new and perpetual social marketing campaigns to drive customer acquisition: • Fast deployment options (less than 10 minutes) • Broad library of social applications and gestures • Highly customizable messages and design to tailor and target marketing • Extensible system to drive ongoing programs across multiple websites and campaigns • Actionable analytics providing social segmentation and ROI data at the click-level. SMC QUOTE “.As
  • TWIST IMAGE  |  WEDNESDAY, MARCH 21, 2012
    [Retail] When The Going Gets Tough
    It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. "This will be my last day shining your shoes." " I like getting my shoes shined. don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. Lump that value system into my own, personal "measure of a man," but to me, dirty shoes is a leading negative indicator (while I'm no snob, I realize this may make me a little vain).
  • DREW'S MARKETING MINUTE  |  TUESDAY, JUNE 18, 2013
    [Retail] Is it time for a website re-design?
    Long before they’ll set an appointment for a consultation or walk into your retail establishment – they’re scoping you out on the web. In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time starved and more web savvy – the research tool of choice is often a Google search. It makes sense then, that when it comes to your web presence you’d want to put your best foot forward, doesn’t it?
  • ENGAGE  |  THURSDAY, OCTOBER 11, 2012
    [Retail] 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy
    Some Retailers? If you’re in digital, you probably know about iStrategy. This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” ”  Some attending met friends after 7 years of pure online communication and others, like me, watched the Twitter stream populate with interesting, witty, and funny tweets from the event in Chicago. ” #iStrategy. Maybe.
  • CITIZEN MARKETER 2.1  |  FRIDAY, APRIL 23, 2010
    [Retail] I See You
    also had a request from the person that leads social at a large retailer with a request to include the picture of Melanies "customer of the month" sign in a presentation shes giving next month. Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. Oh yeah, Ill also talk about new things Im learning too. promise it will be worth your while. The bigger question one might ask is, where the hell is this post going? Okay, Im getting to that part. For those not yet familiar with Jaffe-nese, A.D.I.A. Needless to say, I was ecstatic.
  • LOUIS GRAY  |  SATURDAY, MARCH 19, 2011
    [Retail] For Digg and Other Web Services, 5 Years Can Be a Lifetime
    The entrenched retailers trying to stop Apple from adding movies to iTunes. TechCrunch's Sarah Lacy practically writes an epitaph today for Digg following news that the company's cofounder Kevin Rose, the face of the company since its inception, had resigned to pursue a new and unannounced startup. The backdrop of her story is a detailed article she wrote on Rose and the Digg phenomenon back in 2006, when she, then writing for BusinessWeek, placed Kevin on the cover with a youthful grin and headline blaring how he was worth $60 million. Founder of digg.com, wefollow.com." Same people.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Retail] Asperger's and IT: Dark secret or open secret?
    Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware. Internet.
  • ARI HERZOG  |  THURSDAY, OCTOBER 18, 2012
    [Retail] 3 Benefits for Small Business Cloud Computing
    Comments Comments Related Stories Why Alps Bethneck is 5 Years Old How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity. This is a guest blog post from Megan Totka of ChamberOfCommerce.com. It is the first in a monthly series whereby she will write for me and I will write for her. hope you enjoy. As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. Though you may not be familiar with cloud computing, you’re probably already using it. Lower costs. Innovation and scalability.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Retail] 2012 #Nifty50 Top Men in Technology on Twitter
    Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. The size of the company or the number of people it employed did not matter. in August 2006.
  • WEBBIQUITY SMM  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Retail] Best Social Media Stats and Market Research of 2010 (So Far)
    The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? percent.
  • SOCIALFISH  |  TUESDAY, OCTOBER 14, 2014
    [Retail] The Pillars of Online Marketing Success in 2014 & Beyond
    Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. It also means a few others things; your number of competitors are increasing daily; tactics that once produced high conversion rates are now diluted and less effective and you will need to invest more in making your mark and selling online. Image source. Develop for Mobile First. Image source.
  • MINDJUMPERS  |  MONDAY, SEPTEMBER 17, 2012
    [Retail] The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
    Report: How Social Marketing Works for Retail Brands [Report]. In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. couple of days ago, Awareness, Inc  released the second part of the same report , which points out some useful statistics for the second half of 2012. In this blog post, I will highlight the most interesting ones. Platforms. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Monitoring. Resources. Investment.
  • SOSHABLE  |  FRIDAY, DECEMBER 9, 2011
    [Retail] Frugalo: Taming the Daily Deals Monster
    If there’s a brick-and-mortar retailer that doesn’t send out emails with flash sales, they probably aren’t going to be around for much longer. There are more daily deals sites out there than you could even count. Despite IRL record crowds in stores on Black Friday, online purchases set records, too. It’s nearly paralyzing to make sense of it all if you’re the consumer. That’s where the startup, Frugalo, wants to help. Let me make one thing clear: I haven’t bought a single daily deal yet. It can be completely overwhelming.
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Retail] Social Media Network - Marketing: How To Know If Social Media.
    While others at professional level, retail level, consumer durables and FMCG do work towards the Social Media space. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. Services You Could Avail Of By Partnering Me For Y. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. Great! Full form of.
  • FRESHNETWORKS   |  FRIDAY, JUNE 27, 2014
    [Retail] 5 disruptors shaking up the grocery industry
    Through partnerships with retailers such as Target, Costco, Whole Foods and even Staples, Google Shopping Express offers customers a one-stop-shop for every type of shopping, so that all your goods can be delivered at the same time, on the same day. Every week, we bring you the  FreshMinds  Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Amazon Fresh. With Dash you can scan items at home, in store or even on the move and add them to your basket , reducing the chance of any items being forgotten. Amazon
  • JACOB MORGAN  |  MONDAY, AUGUST 18, 2014
    [Retail] Pre-Order My New Book And Get Tons of Valuable Bonuses!
    So just to recap, pre-order a hardcover copy of the book from one of the places below (or any other book retailer) by Sept 2 and email me proof of purchase at “fowreceipts@gmail.com” and I’ll send you the bonuses via email, it’s that simple! The Future of Work is coming out on September 2 and I’m giving away a ton of cool stuff to anyone that pre-orders a hardcover copy of my book before that date. The orders must be shipped in the United States and it must be a hardcover copy of the book! You can email be directly to discuss this, Jacob@ChessMediaGroup.com.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 1, 2009
    [Retail] How To Create the Perfect Facebook Fan Page
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials , to two readers. Scroll down to the end of the post for details on how to win. Marketers love Facebook. My name is.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 20, 2011
    [Retail] Why Bloggers Should Pay Attention to the New Affiliate Tax Laws
    Online retailers such as Amazon that do not have a physical presence are not required to collect sales tax like brick-and-mortar businesses. Will national standards for taxing online retailers be implemented? This guest post is by Yasmine Mustafa of 123LinkIt.com. The Business Insider recently reported that ten thousand affiliates were recently dropped from Amazon’s Affiliate Program with little warning. How much income would you lose if you were no longer permitted to use the program? They were instantly cut from Amazon’s affiliate program due to a new affiliate tax law.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MAY 30, 2012
    [Retail] Taking Advantage Of Peaks And Troughs In Website Traffic
    They tell me that visits to online retailers throughout the nation plummeted during the Super Bowl, other website owners report similar drops in traffic on holiday weekends. Bricks and mortar business owners will be well familiar with the peaks and troughs of customer traffic. Some days are busier than others; particular times are busier then others; and there are even different times of the year that are busier than others. Small business owners cope by either working harder during busy times, or hiring casual staff. What about online businesses? Troughs are not always easy to build on.
  • ENGAGE  |  FRIDAY, APRIL 15, 2011
    [Retail] The Physical Fitness of Content
    Tony Bartel, president of video game retailer GameStop, recently noted that “our customers are beginning to consume games in a hybrid manner, both physical and digital, so we are becoming a hybrid company to meet their needs.” H ey, sexy. Wanna get physical? Does it matter? Do you even need an object, a concrete manifestation of your entertainment or information? Is it necessary to have a physical connection to the things you consume? More and more the answer is, apparently, no. So do you need to hold it in your hands to enjoy it? Myself, I’m torn. Plus, records get scratched.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 2, 2014
    [Retail] American Express Dreams Up a Potential Win-Win-Win
    According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques  to support local Etsy sellers by hosting Trunk Shows. That’s a rare win-win-win.
  • BILL HARTZER  |  WEDNESDAY, FEBRUARY 15, 2012
    [Retail] Search Engine Optimization Job Openings – Dallas Texas
    The sales executive needs to be strategic, analytical and highly independent professional who has dealt with large to midsized internet retailers. From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. learned of a few open positions for SEO Sales and SEO Project Management positions, both in the Dallas Fort Worth area and in San Francisco. If you are interested in applying for any of these SEO job openings, feel free to contact me and I will pass the contact information on to you.
  • ENGAGE  |  TUESDAY, DECEMBER 20, 2011
    [Retail] The Do’s, Don’ts, and I Can’t Believe They Did That’s of QR Codes
    For example, I recently saw a gift retailer who had a QR code on the back of their holiday catalog, with the copy next to it that says, “scan this code with your smartphone or go to www.theirwebsite.com. “ I’m guessing that most people would be at home flipping through the catalog, so their computers are readily available. M aybe it’s just me, but putting QR codes on rooftops could be the silliest idea ever. Apparently, the point is to get free advertising through Google Maps. The logic behind it is that Google Earth has been downloaded 1 billion times, so there’s a huge audience.
  • ARI HERZOG  |  MONDAY, OCTOBER 18, 2010
    [Retail] Internet Sales Taxes are Coming…
    This does not compel any state to join, but those that choose to adopt this system would then have the authority to require online retailers to collect and remit sales taxes the same way that businesses on local Main Streets do now. While I support equality in the retail industry to ensure online businesses collect the same sales taxes as brick-and-mortar firms, I must side with Internet Merchants Association president Fred Neff who makes a valid point when he spoke to American City & County magazine. North Dakota which set precedent by restricting internet commerce taxation.
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 28, 2012
    [Retail] Guest Post: Opportunity Knocks — Starting a Business in Egypt
    Retail is the final sector. Despite several international brands launching branches in Egypt, the retail sector is still not saturated. Looking for somewhere unique to set up a business? Egypt is one place to consider. Steps to privatize and deregulate the economy, along with the Central Bank of Egypt’s supervision of local and foreign banks in the country, have allowed Egypt to withstand the international economic turmoil easier than other countries. If you know where the opportunities lie and where to bank, you can capitalize on this to make your business a success. Not at all.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, MARCH 26, 2014
    [Retail] Uncommon vs. Common Causes
    The increase in data represents a 60% potential increase in retailers’ operating margins from the insights gained about consumer preferences. Common cause are events, occurrences and points of reference that are considered normal variation. Uncommon cause are unusual events that aren’t common. The reaction to common vs. uncommon causes are different. Traditional wisdom would tell us to work on improving common causes of errors while simply noting uncommon causes of errors. Let’s say you drive the same road to work every day and on average it takes you 30 minutes to get to work.
  • DIVA MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Retail] Friday Fun: Bathroom BlogFest 2011 Climbing Up!
    The owners of public bathrooms like restaurants, retail stores or coffee shops may not want to turn their WCs into an away from home library for their customers. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain-silly. What do you <3 ? most about the blogosphere? For me, friendships that often find their way to digital collaborations are high on the list. When BBF C.B. Congrats! CB on year six of a fun online event. He's take his newspaper (who remembers those?)
  • WWW.CLICKZ.COM  |  TUESDAY, MARCH 13, 2012
    [Retail] Nielsen Report: Blogs Still on the Rise | ClickZ
    Twitter-Amex Coupons Already Soaring for Retailers. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Email Marketing Best Practices Email Marketing B2B Email Marketing Email Delivery Email Marketing Optimization Advanced Email Marketing. Analytics. Marketing. Media. Mobile. Search.
  • MASHABLE.COM  |  WEDNESDAY, JANUARY 26, 2011
    [Retail] Making Data Relevant: The New Metrics for Social Marketing
    link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Rupert Murdoch’s “The Daily&# Officially Launching Feb 2?
  • SAYING IT SOCIAL  |  TUESDAY, JULY 13, 2010
    [Retail] How To Promote You Facebook Page URL on Your Personal Profile.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile. Come on Facebook make up your mind already!
  • SAYING IT SOCIAL  |  THURSDAY, MARCH 18, 2010
    [Retail] How to add Social Networking Buttons to Your Email Signature in.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. Click on the name of the icon you want to download. Choose the size you want by clicking on the size underneath of the icon. The icon will open up by itself in a new window. Right click on it and select Save Image As. Save the icon to your desktop so that it you can find it easily.
  • FRESHNETWORKS   |  FRIDAY, FEBRUARY 7, 2014
    [Retail] Three digital and mobile trends that will drive growth in the gaming sector in 2014
    PlayStation Now , announced earlier this month, will be PS4’s alternative to Steam, while retailer Game is also planning to launch its own on-demand gaming portal. In 2013 we saw the  gaming sector grow 7% in revenue , thanks to the launch of two new consoles in November, the Xbox One and PlayStation 4. 2014 looks to be a further year of growth for one of the most popular entertainment sectors. However, behind the headline numbers of big console sales, the real growth in 2014 will come from developments in digital tools and technologies.
  • THE RELATIONSHIP ECONOMY  |  FRIDAY, SEPTEMBER 17, 2010
    [Retail] Social Is Bending All the Rules
    Every retailer and intermediary should be interested because the promise of the Net for buyers is not an infinite variety of closed silos, but a truly open marketplace where any buyer can do business with any seller — and on the buyer’s terms and not just the seller’s. We hear and read  about “shifts&# created by technology and examples of the influence on markets propagate daily. Marketers jump on these shifts vying for our attention aimed at ultimately “tricking us into a transaction&#. In other words all things social are bending all the old rules. Advertising In Reverse?
  • FRESHNETWORKS   |  TUESDAY, APRIL 7, 2009
    [Retail] Our top five posts in March
    Examples of online communities in the retail industry. As part of our series of online community examples ,  we looked at examples from the retail industry. At FreshNetworks we aim to bring you the best posts in social media, online communities and customer engagement online. In case you missed them, find below our most popular posts in March. 1. How to use Twitter for PR. great presentation from Corinne Weisgerber that outlines how brands can use Twitter for PR. From tracking and monitoring, through live-reporting and activism, to public relations and crisis management.
  • ENGAGE  |  SATURDAY, SEPTEMBER 14, 2013
    [Retail] How to Think About SEO Like a Human
    And more recently, as outlined in a story on NYTimes.com , a major retailer manipulated inbound links as a ranking factor , hiring a less than scrupulous firm to build inbound links on low-quality “doorway” websites that gave the impression to Google that the retailer’s site was valuable, since a ton of sites were linking to it. Google has already tweaked the algorithm and for most terms, the retailer has dropped several pages (and less than 6% of users ever go past page 1). Gaming search engines is like lying on your profile on a dating website.  The long-term result?
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 3, 2011
    [Retail] The 3 Keys to Social Influence
    love social because it’s the perfect combination of online marketing and retail politics. This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. 1. How did you get started in social media? I was originally a political consultant, helping manage campaigns for Governor, U.S. Senate, and President. moved out of that industry into digital marketing in 1994. Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005.
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 15, 2013
    [Retail] Put Yourself on the Social Map: From Vagueness to Greatness
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich Marx, Nissan @emarxe. Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now.
  • PAUL GILLIN  |  THURSDAY, JULY 25, 2013
    [Retail] Attack of the Customers Roundup, July 25, 2013
    In the case of customer service, that’s something apparently ignored by many businesses.Only 44 percent of the top 25 online retailers respond to complaints on Facebook within 24 hours according to the data compiled by Desk.com. . Recent stories of customer attacks, bad business behavior online and advice on how to prevent the latter. Don’t ignore customer service on social media. Social media gets discussed ad nauseam as a marketing tool, but it does have other business applications. Open this article. Ever go public online with something your brand will regret later?
  • SOSHABLE  |  SUNDAY, MARCH 29, 2015
    [Retail] Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You
    Pinterest is a must-do for online retailers, fashion and luxury brands, travel and hospitality companies, and nearly every business that focuses primarily on women buyers and has the ability to put a visual spin to their marketing. Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. Research Your Options. The downside?
  • CREATIVE RAMBLINGS  |  SUNDAY, NOVEMBER 11, 2012
    [Retail] This week in social media (November 5-9, 2012)
    Facebook Facebook Text-Only Posts Beating Photo And Link Posts On EdgeRank (AllFacebook) Facebook testing free Wi-Fi at retailers (Los Angeles Times) Postagram Direct Turns Facebook Photos Into Branded Postcards (AllFacebook) A New Look for Friendship Pages (Facebook Newsroom) Facebook Testing Audio [.] In social media, there is never a dull moment! Check out the list of headlines below. This week in social media (November 5-9, 2012) was written by Cendrine Marrouat for her social media blog, Creative Ramblings. Great Resources Miscellaneous News social media headlines
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 28, 2010
    [Retail] When The Definitions Are Wrong
    Tags: Marketing Tips retail
  • CONVINCE & CONVERT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Retail] The Best Video Content About the Greatest Feeling on Earth
    That being said, the negotiations often end well since the synergies are there: The musicians (and the labels) get exposed to new audiences while the Guitar Center gets content to share that supports the brand experience and even drives retail. Image via Guitar Center. “I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”. These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But, the impact is massive.
  • MOBILEGROOVE  |  MONDAY, OCTOBER 18, 2010
    [Retail] PROFILE: AdXplore To Disrupt Mobile Advertising With Pull, Not Push
    In a nutshell, the chain stores and mega-hypermarkets that are transforming the retail and service industries in the U.S. The MAD ( M obile AD vertising) Movers series profiles the mobile advertising companies high on my radar. It began last month with inMobi and continues today with a look at AdXplore , a local-focused, mobile ad network that has cracked the code for showing people local ads they are likely to appreciate. In practice, AdXPlore’s approach (and own IP in the form of “mobile advertising search engines&# ) lets people look for offers and establishments nearby.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 21, 2014
    [Retail] 3 Scientific Studies With Real Insight Into Social Media
    team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result.  . It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. ” 2.
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Retail] Where to Find Twitter Trending Topics for your Online Marketing
    For a local retailer with one location, well, what’s the point of all this? Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. know, this is really obvious. Yes, likely every day.
  • GAURAVONOMICS  |  TUESDAY, MAY 14, 2013
    [Retail] Future of Engagement #9: Social Live Experiences
    Finally, many brands have already integrated digital elements – like QR codes and touch screens – into their retail experiences. We expect more brands to transform their retail experiences into social live experiences, by encouraging shoppers to share messages or photos on their friends’ social networks to avail of discounts or shopping advice, bringing online reviews into the store to help shoppers make better shopping decisions, and creating in-store activations that people can participate in online. - X – X – X -. What are Social Live Experiences? Google Glass.
  • TWIST IMAGE  |  SATURDAY, JULY 14, 2012
    [Retail] Six Links Worthy Of Your Attention #108
    "My fascination with retail continues to grow. Yes, Twist Image works with brands like Walmart and watching Amazon is part of the gig, but beyond that, it's hard to not be impressed with how Amazon defines retail. Beyond retail, I think every brand can learn a ton from how Amazon acquires, keeps and engages with their consumers." Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " (Alistair for Hugh). Watermelon Collisions - ouch - Dot Psychics. And this is a great example. Is this real news?
  • LAUREL PAPWORTH  |  WEDNESDAY, JULY 11, 2012
    [Retail] Brumby’s Bakeries and Negative Criticism in Social Media COI
    Brumby’s owner, the listed Retail? In the June edition of  Backmix , Mr Priest told franchisees to “make some [price] moves in June and July” and blame the carbon tax as a way to generate extra sales revenue. “We are doing a [recommended retail price] review at present which is projected to be in line with CPI, but take an opportunity to make some moves in June and July, let the carbon tax take the blame, after all your costs will be going up due to it ,” he wrote. How a Facebook page might save a company in Brand disgrace! sanctioned, and was foolish and ill-considered.
  • DIVA MARKETING BLOG  |  FRIDAY, OCTOBER 28, 2011
    [Retail] Social Media Beyond The Sale
    With that in mind savvy business owners are planning how they'll handle the biggest, craziest online retail day of the year. Business professionals plan. That's the way the DNA is programmed. Not only do we plan but if the organization has 2 people or more we meet. We committee. We review. We analyze. We build consensus. Then we implement. . In the world of social media where interaction follows a less controlling flow there is a fallacy that planning gets in the way. Q: How many marketers does it take to respond to a tweet? A: As many as in your committee. Cyber Monday. just in case.
  • CONVERSTATIONS  |  MONDAY, JANUARY 27, 2014
    [Retail] Always with Your Customers and Prospects in Mind
    And eventually, your window display becomes brown butcher paper with a sign saying, “ Retail Space Available.” At your store or office location, you probably don’t set up shop to impress the Chamber, your Merchant’s Association, BNI members, or even the local business journal. It’s for your customers and prospects. If your window display is setup to receive accolades rather than sales, though there may be overlap, you’ll eventually lose sales. Google wants your business to succeed, and they teach small business owners how to become more findable.
  • SOSHABLE  |  THURSDAY, FEBRUARY 6, 2014
    [Retail] 3 Reasons Why RadioShack’s Super Bowl Commercial Works
    It’s apparent that there are fewer customers going to those stores, especially when given the prevalence of other retailers that may be able to offer more than the same services. With so many people either heading to their local Best Buy or reputable mom-and-pop shop in order to take care of their technological needs, it’s very easy to forget about RadioShack. Even though there are still a number of stores that are in business, for one reason or another, they are overlooked. One of the reasons, that I could gather, was the store was simply too stuck in the past. Photo Credit.
  • STEPHEN P SMITH  |  SATURDAY, MAY 14, 2011
    [Retail] Global Crises and Economic Transformation
    Meanwhile, most people can’t walk or bike to any useful destination, because the law has forbidden retail or office buildings anywhere near where people live. Greg Hartle at Ten Dollars and a Laptop is writing about Conscious Capitalism and Prosperity becoming Scarcity , and it reminded me of an article by Richard Florida from a couple of years ago (how time flies!). Narrow rather than exploit the inequalities of the world. submit that a business can do both, and should do both. He also says that the current economic crisis is more than it appears: This is about a crisis. disagree.
  • BILL HARTZER  |  THURSDAY, OCTOBER 20, 2011
    [Retail] Is The Era of Loyalty To Consumer Brands Over?
    Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. Brand loyalty used to mean something in the retail business,” Quinn said. “We are now hardwired to look at paying less than full price. Darlene Quinn knows what it’s like to be loyal to a brand name. The status symbol has become ‘how much did you save?’ Kmart reported a 1.6 percent.
  • DIGITAL DIVA  |  MONDAY, DECEMBER 17, 2012
    [Retail] Give As You Live - Helping Charities Whilst You Christmas Shop
    It doesn’t cost you anything, you download the browser plugin and it then notifies you when you’re shopping with an online retailer that will give a % of the sale to your chosen charity. I’m doing quite a lot of my Christmas shopping online and I’ve found that the vast majority of shops do give to charity if you have this installed. . Lovely Thea (from Leeds Postcards  - Satirical, Political & Feminist Cards) recently shared Give As You Live … … and I wanted to share it with all of you!
  • VIPER CHILL  |  MONDAY, JULY 21, 2014
    [Retail] How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)
    Unfortunately the latest Google updates have had a huge impact on RMN in the stock market: I’ve heard some rumors that there are some highly profitable hedge funds which do nothing but play the stock market for companies that are highly reliant on SEO (as are Retail Me Not). When I first started out with SEO I was determined to be as “whitehat” as possible. wouldn’t do anything to potentially risk my site being penalised by Google. Later that day I got the link I was hoping for. I’m sure that was the first and last time such a thing will ever happen.
  • JUGNOO  |  THURSDAY, DECEMBER 12, 2013
    [Retail] Facebook Ads – Some Thumbs Up, Some Down
    Adobe is saying that advertisers are mistakenly using the “last click model” for Facebook, meaning that if a user sees an ad on Facebook, and then buys the item from the retailer website a day later, Facebook does not get the credit. Orginally Facebook promoted their advertising platform as having an algorithm that translated likes into real ad preferences, giving the advertiser the option of laser-targeting marketing campaigns. Facebook also offers  retargeting , as well as  custom audiences (demographic and interest-based profiling).
  • KIKOLANI  |  FRIDAY, MARCH 22, 2013
    [Retail] Fetching Friday – Resources Mashup & Imagine the World
    How to Turn Social Connections Into In-Person Sales – Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
  • LOUIS GRAY  |  TUESDAY, NOVEMBER 26, 2013
    [Retail] Working at Google is Living in the Future
    What''s shipped is usually the most stable version of whatever build had to be cut that day, or the highest quality device that could be shipped to the retailer or in time for the scheduled launch event. It''s been about two and a half years since I joined Google. After years of getting to know the company''s people and culture nearly as well as I knew their products as a user and as a blogger, I picked up a badge in 2011, and have spent most of my waking hours during the weekdays since in Mountain View. currently run Google Developers Live. read lots of them. hear others. Nice car.
  • TWIST IMAGE  |  THURSDAY, JULY 11, 2013
    [Retail] Are We At The Beginning Or The End Of Publishing?
    This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. What would you make out of a question like that? Under normal circumstances, this is a tough question to dissect and answer in a cogent way. We were asked to answer this during a concurrent session being held outdoors in a tent set-up with people mingling and networking outside. Trying to create some energy and excitement in the room (err. tent) made my attempt frazzled. I''m hopeful that this blog post can clear it all up. Possibly.
  • LOUIS GRAY  |  MONDAY, FEBRUARY 6, 2012
    [Retail] Is There a Digital Divide In Your Family?
    My mom worked for PowerSchool, which was part of Apple at one point, and my sister works in Apple Retail as an Apple Genius. Do the Men In Your Family Do Tech Different Than the Ladies? In my family, I have two brothers and two sisters, so our nuclear unit is made up of seven people, four men and three women. It has been interesting to watch how my parents and my brothers and sisters have approached and adopted technology - to see if they are early adopters, fast followers, laggards or simply opt out. In fact, at one point or another, both my mom and sister have worked for Apple.
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