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    [Retail] Use Humor and Ridiculousness to Reach Your Audience
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Tim Washer, Cisco @timwasher. Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now. The RSS feed is: [link].
  • TWIST IMAGE  |  TUESDAY, MAY 21, 2013
    [Retail] CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day
    If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. What are you going to reboot today? Today is the day. My second business book, CTRL ALT Delete , is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define the five movements that have changed business forever that brands are doing little (to nothing) about. These are movements. They are here.
    [Retail] Which 5 Social Media Sites Am I Missing Out On?
    With Foursquare, when customers check into coffee shops, restaurants, and retail shops, they’re able to receive promotions, rewards, and other deals just by letting others know they’re there. Businesses missing out on social media are also missing out on an opportunity to connect with their audience. Current and potential customers use social media sites everyday to keep in touch with the world, so it’s no surprise that businesses using social media are part of their customers’ world as well. Foursquare. Customer word of mouth is great for local businesses both large and small. LinkedIn.
    [Retail] Podcast 400 - Emerging Technology and Emerging Markets
    Is 3D printing an online activity or will it lead to retails stores? I can't believe that it is podcast 400 of  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips. As it is a special milestone I invited Duann Scott from Shapeways to talk about how new models are developing which are different to the traditional business model - bringing the customer inside of the walls. How Shapeways are  working with the customer to design, build and sell their own ideas. How they create a marketplace for small business and a test market for ideas.
    [Retail] Top 10 Search Engine Optmization Blunders of 2011
    This practice has been going on for years, and many websites have been benefitting from these links related to discount codes that retailers and other websites offer. The SEO firm was ordered to pay $770,000 because the SEO company “provided marketing and web hosting services was financially responsible for the sale of counterfeit golf clubs by a client e-retailer. It is that time of year, the end of the year where we see all sorts of top 10 lists. have my own lists, like the one that I like to post from Fineman PR about the top 10 Public Relations Blunders of the year.
    [Retail] Would An Online Presence Save Your Business?
    There’s been a rather large contraction of the retail sector around the country, in fact, around the world. At the same time, there has been a huge explosion in online buying by consumers. Many offline businesses blame their demise on this increase in online buying, however, those same businesses have not created any online presence themselves. They have effectively ceded any online sales to those businesses who have had the foresight to create an online presence. Book shops are a great example. They estimate that online book sales are around 10% with digital sales approaching 1%.
    [Retail] Listen & Learn
    Organizations from retail to healthcare to  food to nonprofits tweet, post, video, snap photos & snap chat in social networks. As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. This is not one of those posts. Time brings perspective. Social Listening . Ten years ago, or there about,  Social Listening  exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of  authentic conversational marketing. Really! online and off. Brands engage.
  • THE WAY OF THE WEB  |  SUNDAY, JULY 24, 2011
    [Retail] Artifacts of my past and of the future
    So everything he reads can be tracked and logged by retailers or by him. I took my son down to visit his grandparents for a few days, and took the chance to finally venture up into their loft to retrieve enough boxes from my childhood to fill the back of my car (and once opened, most of the living space in the house). Just some of the recovered treasure. The high heeled shoe isn't mine, by the way! Will my son have any memories to re-discover? What will it be like having his entire literary history at his searchable disposal? Am I selling my own memories too soon?
    [Retail] 20 Proven Ways to Increase Engagement With Your Audience
    Online clothing retailer BetaBrand has gained significant accolades and $8 million in Venture Capitol funding for their off beat, fascinating content marketing strategy. One of the most critical objectives for content marketers is increasing engagement with website visitors. While the term has been around for decades, the concept of engagement has taken center stage in the digital age. In an era where multi-screen usage is nearly at saturation point among connected consumers, the problem of distraction is only going to get worse. Why Engagement Matters. Be Distinct. Report Breaking News.
    [Retail] Culture Club or Knowing Your Customer
    It doesn’t matter if you’re in PR, marketing, advertising, manufacturing, retail or a million other industries. Did you know that in Germany, you should always use a knife and fork to eat sandwiches? Or that in Italy you shouldn’t yawn in front of others? How about clicking your fingers or whistling in China – did you know it’s rude? There are a lot of differences between cultures. Some are less profound than others, yet they’re there all the same. Are you taking that into account when trying to reach that audience? Say your new client is from Italy and you’re having a webinar.
    [Retail] The Future of Work Podcast, Episode 3: Deb Acosta – Cities of the Future
    billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council]. billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council] What this episode is about and why you should care In Episode 3 we explore the idea of the “smart city” and the “future city.” Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. San Leandro Next.
    [Retail] The Library Is Dead. Long Live the Library!
    As we move to a world with increasingly combined office/residential/retail developments, people need a place to go and just be. Image by Camera Obscura 1975. The other day Caitlin told Soleil they would visit the library for story time. Their conversation unleashed a well of hope within me. I had come to believe that libraries were dying, just like the traditional publishing business that fills their shelves. remembered reading that libraries were dwindling, and just wrote them off. Well, the library is alive and well. What a relief. How Children View the Library. One can only hope.
    [Retail] The Ultimate Guide To Great Marketing Ideas
    Think about retail, we browse. Why do we have marketing? Why don’t we just have a sales team? What do good marketing ideas add to your business? Great marketing ideas add the link between what you offer and the people who need it. So what question do great marketing ideas answer? Simply this… they take the customer through a journey of answering – What’s in it for me? To answer that question great marketing ideas create a flow of reasons to create awareness, gain attention to create engagement. Tweet this ). Think about Amazon, we browse. Tweet this ). Share.
    [Retail] Search Engine Optimization Job Openings – Dallas Texas
    The sales executive needs to be strategic, analytical and highly independent professional who has dealt with large to midsized internet retailers. From time to time, I post search engine optimization-related job openings in the Dallas Fort Worth Texas area, and other current SEO-related job openings. learned of a few open positions for SEO Sales and SEO Project Management positions, both in the Dallas Fort Worth area and in San Francisco. If you are interested in applying for any of these SEO job openings, feel free to contact me and I will pass the contact information on to you.
    [Retail] Lies My Brand Told Me
    retail experience. I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old and loyal. The week before last, I went on to their website to reserve an iPhone 6 and was told that I am number 1300 (or something) in the cue, and that they will notify me when the device is ready to be picked up in-store. That''s when things got funky. Once the system was up, I was invited to come back any time. Victory! Or not. went home. Defeated. " LIARS!
    [Retail] How The Automotive Industry Can Lead Digital Innovation
    This could revolutionize traffic reporting, toll roads, parking, law enforcement, driving, emergency response; as well as the automotive aftermarket, and automotive retail. Did anyone else else grow-up on stories about the old automotive pioneers? Stories about how every innovation pushed the industry forward. I'm not sure what happened, but let me outline a 5 point plan to re-energize the automotive industry. 1. THE CAR API. Let's assume the constantly connected car is already here. We should have bidirectional communication between the cloud and any vehicle. TAP THE CROWD. Landscape.
    [Retail] On Weirdoes, The Long Tail, Seth Godin And You
    The idea here is that the many choices we now have in market, and the ability for an online retailer to offer a unlimited array of choices (because they're no longer limited by the shelf-space in a physical store), we're able to uncover that one hundred smaller products may cumulatively sell more than a top ten product on its own. Here Comes The Weirdoes. This manifesto about the end of the mass market illustrates a fundamental and massive change in business that we have yet to begin to truly understand. In one generation. More choice, less mass. Boom, it's gone." The message?
    [Retail] Amazon opens first store
    ” This is a big departure for the retail giant that has dominated online sales. CNN Money reported that Amazon announced it has opened a pickup and drop-off location on the campus of Purdue University in West Lafayette, Indiana. Students can order everything from “textbooks, laptops, or mac and cheese,” according to Paul Ryder, vice president of media and student programs at Amazon. Students can place store orders via Amazon Student, an already existing service that provides free shipping, and they’ll receive email or text notification when their orders arrive.
    [Retail] The Mobile Marketing Review: University Use of Mobile Gets High Marks; Millennial Media SMART
    Meantime, Retail and Restaurants jumped up 745 percent , and Telecommunications was right behind with 719 percent growth. The Mobile Mavens are back for the first monthly podcast of 2011 with a look at how universities are harnessing mobile to connect with students. raft of recent press and reports shows that universities are becoming more creative in how they use mobile – specifically text messaging — to connect with Millennials on their mobile phones. BTW: A great way to keep up with this exciting progress is simply to follow #mlearncon (as I do) on Twitter.
    [Retail] What Social Media Lesson Did Gap Learn?
    Clothing retailer Gap decided to change logos. They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Yes but. It never was.
    [Retail] IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays
    Apps are no different than any other product – so think Retail 101 here. Apps were the main attraction at the CTIA’s conference in San Francisco, the Mobile Marketing Forum in London and at the American Magazine Conference in Chicago — where Oprah, of all people, weighed in. Almost five billion apps have been downloaded to mobile devices since Apple’s App Store opened in 2008, according to Borrell. Eighty percent of those have been free, but users have spent $1.5 billion on the rest. So the big question is: does making apps generate serious money for enough companies to count?
    [Retail] Groupon: Winner or Goat?
     Groupon makes a prescribed amount, the buyers get a super deal and the retailer gets a guaranteed influx of cash and in theory, new customers. The whole world is abuzz about Groupon.  And who doesn't love $10 worth of Cold Stone Creamery ice cream for $5?  But is Groupon right for your business? Groupon  and other social-coupon sites (like  LivingSocial  and  SocialBuy ) all work the same way -- a specified number of people have to pre-purchase the coupon for the deal to be activated. In theory, that's how everyone wins. Can it succeed?
    [Retail] Groupon: Winner or Goat?
     Groupon makes a prescribed amount, the buyers get a super deal and the retailer gets a guaranteed influx of cash and in theory, new customers. The whole world is abuzz about Groupon.  And who doesn't love $10 worth of Cold Stone Creamery ice cream for $5?  But is Groupon right for your business? Groupon  and other social-coupon sites (like  LivingSocial  and  SocialBuy ) all work the same way -- a specified number of people have to pre-purchase the coupon for the deal to be activated. In theory, that's how everyone wins. Can it succeed?
    [Retail] Pre-Order My New Book And Get Tons of Valuable Bonuses!
    So just to recap, pre-order a hardcover copy of the book from one of the places below (or any other book retailer) by Sept 2 and email me proof of purchase at “” and I’ll send you the bonuses via email, it’s that simple! The Future of Work is coming out on September 2 and I’m giving away a ton of cool stuff to anyone that pre-orders a hardcover copy of my book before that date. The orders must be shipped in the United States and it must be a hardcover copy of the book! You can email be directly to discuss this,
    [Retail] Put Yourself on the Social Map: From Vagueness to Greatness
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Erich Marx, Nissan @emarxe. Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now.
    [Retail] 4 Ways to Become a YouTube Expert
    And, when you factor in that the cost is only $9, for full retail price, it isn’t a bad risk at all. I have had the opportunity to become an expert in YouTube SEO. It was almost accidental. In fact, I was shy about admitting it. There is a snippet of my story in the Resource #2 section below. It was after I had obtained success on behalf of well-known clients (who need to remain anonymous), that I decided to “own it.” This isn’t for kudos for me, but more importantly, so that I can share my tips with you, the Socialnomics readers! Or, almost everything else. Become a YouTube Expert.
    [Retail] 5 Strategies for Boosting Engagement on Instagram
    It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, A recent update to Instagram’s feed sorting got marketers worried. straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. Who are they? What do they like?
    [Retail] Showrooming Away from the Counter
    These days, instead of that big metal catalog, we’d carry a tablet, right? I’d probably carry one on the retail floor , too. Sales were down and the foot traffic into the warehouse-sized showroom was getting slower. Banner ads hung inside and outside. Sandwich signs along the street pointed the way, but road construction had begun three blocks away and was detouring traffic. A new on-ramp to the freeway was going in and it looked like it would take months. In the early 80′s, the only showroom was THE showroom. But we had catalogs. Lots of them. And it worked!
    [Retail] Free Digital Photos
    However, the photos at Creative Commons tend to be real photos from everyday life – sometimes capturing exactly what you had in mind, such as the photo I found for this article on  Social Media Tips for Local Retailers. Photos and videos make your online content come alive – and your social networking more engaging. An image often IS the story with social networking. However, with content marketing you usually need a photo to give your story that extra something that will get it consumed and shared. Copyrights. Free Digital Images. Here’s some help.
    [Retail] Today’s Biz and Buzz
    Forget about the days when Walmart was the retailer everyone wanted to be. THE STORY: Amazon > Walmart. Those days are long gone as Amazon is taking over (Source: CNN ). But isn’t Amazon mean… Despite what The New York Times released about the work culture at Amazon, it doesn’t seem to be hurting them too much. The e-commerce giant’s stock is up 70% this year (Source: CNN ). DA SKIM. Walmart has been spending a lot. Like a lot to try and catch up with Amazon on the e-commerce front. Yikes. ASHLEY MADISON. Uh oh. Quote of the Day: You’re gonna hear about this on Yelp!!
    [Retail] March 28: this week in social media
    Pinterest leads Facebook in retail customer acquisition. March 28: this week in social media. Listly by Sherrilynne Starkie. March 28: this week in social media. What's new and cool in social media. Views. Filter. No items tagged in this list. Edit items to tag. crowd rank. curated. alpha. newest. queue. Official Blog: Google Keep-Save what's on your mind. Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. 0. 0. 0. Smarter search.
    [Retail] How Not to Break the Bank on SEO
    recent online study from ComScore reports 70 per cent of online shoppers cite online access as their preferred path to retailers. It doesn’t take a genius to realise why it’s important for businesses to have a strong online presence… but just in case! We are now living in an age where everything and everyone is online, the development of tablets, androids and smartphones has simply added fuel to this fire. Out of this 70 per cent over 50 per of people only click on the first result they see in Google and 95 per cent of consumers never go past the first page of results. Point
    [Retail] The Fight for the Future of Influencer Analytics
    Given many pins’ inherent tie to products, e-commerce, and potential revenue, the category of Pinterest influencer analytics is fascinating and booming. I’m a big fan of Pinfluencer , which provides shockingly valuable data to its e-commerce and retail customers (like Zappos) about which pinners are driving the most re-pins, clicks, and even hard revenue. Big news last week as Klout announced a significant overhaul of its influencer identification platform. Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted.
  • LOUIS GRAY  |  WEDNESDAY, MAY 11, 2011
    [Retail] Google Displays Big Numbers at GoogleIO. Is It Better?
    As was mentioned to me in a discussion with a small group of Google geeks, in a conference focused on developers, one shouldn't always anticipate the delivery of retail-capable products for end users. The first day of Google I/O 2011 was focused on Android. For Google, focusing on Android and the mobile OS' growth is a real point of strength, with incredible numbers and increased velocity. But there are still open questions as to demonstrable quality leadership that would have people on the other side of the aisle drooling with jealousy. billion installs to date. Don't get me too wrong.
    [Retail] Social Media Can Drive Sales This Holiday Weekend
    Even huge retailers, like Macy’s , are on Pinterest. Prep your business for the holidays by embracing social media. If you own a business on Main Street, your focus is on obtaining new customers. People coming in off of the street may be curious about your goods and, if you’re lucky or prepared enough, they may be in the market for what you have to offer. But, what if there is nobody on the street? How will you get people in through your doors? This is especially important during the upcoming holiday season. Another 140 million people shopped online. You can bet your lease on it. Feedly.
    [Retail] Don't Make Me Hate You
    When you visit your big box electronics retailer, it''s hard to make headway on which TV to buy. electronics retailer. retail. Marketers often think they''re being smart. Most of the time, we''re being very stupid. Over the years, television manufacturers have - somewhat - overcome this hurdle by covering corners of the TV with a removable sticker. These stickers highlight everything from resolution, to types of cable inputs to other kinds of smart features that the screens have built into them (like Netflix , etc.). This is smart marketing. It made me laugh. It festers.
  • DAVE FLEET  |  THURSDAY, JUNE 17, 2010
    [Retail] Mobile Commerce On The Rise… Fast
    According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. Other statistics from the study: Have you ever purchased something from a retailer using your cell phone? What would make you more likely to purchase something from a retailer using your cell phone? 13% Said if their credit card was stored with the retailer. Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. 20% Said yes. 53% Said no, and that they don’t ever plan to.
    [Retail] Is Your Online Portfolio Social Enough?
    For example, if you want to change career paths and become an online retailer, then your work would be the merchandise you’re selling and any selling experience you may have. If you’re trying to take your online portfolio to new heights, social media can help. Whether you’re building your portfolio in order to boost your career search or you just want to increase your online presence, social media is a great place to start. Here are just a few ways social media can help you get your online portfolio on the right track: Polish Your Work. Promote Your Professionalism.
    [Retail] When you have multiple personality disorder…
    Hoorah for the little guys. A big trend we’re not too surprised to hear about is millennials are turning to local retailers, and small businesses for their purchases. When you have multiple personality disorder… Life’s a struggle when you have to keep logging out of Instagram to post your newest before and after pics. Well Instagram has finally realized how annoying that is and has come up with a solution. Hallelujah. The social media site is now allowing users to “tether” among multiple accounts, similar to what Twitter does. Deck the halls with happy selfies. Source TNW News).
    [Retail] Marketers weave web of loyalty
    These retailers are also delving further into the connection between online customer experience and customer loyalty. While most areas are being cut, and online efforts are not immune, retailers see the online experience as an investment which can increase sales through better conversion rates and decrease costly customer service calls. In general, retailers understand that a good user experience will enhance loyalty. For now, most retailers are focused on ensuring that customers can find what they are looking for without encountering problems.
    [Retail] Are We At The Beginning Or The End Of Publishing?
    This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. What would you make out of a question like that? Under normal circumstances, this is a tough question to dissect and answer in a cogent way. We were asked to answer this during a concurrent session being held outdoors in a tent set-up with people mingling and networking outside. Trying to create some energy and excitement in the room (err. tent) made my attempt frazzled. I''m hopeful that this blog post can clear it all up. Possibly.
    [Retail] Hey Twitter, I won’t quit you.
    Or Meredith Blair , owner of ShopBizi , who landed a new online retailer for her fabulous line of exclusive leather handbags. There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Younger, shinier social media kids are grabbing the spotlight. Everyone’s flocking to Google+, Pinterest, or back to Facebook. Apparently. (At least, that’s what some of my contemporaries are #justsayin…). I say: Balls to that! It’s called Best Knickers Always. It all started with a retweet. Source: GlobalWebIndex). Impressive right? Cool or what?
    [Retail] Social Media Studies for 2013 That Are Worth Reading
    This is great news for online retailers in these sectors as Pinterest accounted for 17.4% of all social media revenue at e-commerce sites in April of last year. Today we have a guest post, courtesy of Kimberley Laws and Media Shower. You’ve got hundreds of Facebook friends, an ever-expanding Google+ circle, and an eye-catching collection of Pinterest boards. Yes, you are a masterful user of social media, but how much do you really know about the tools that you devote so much time to using? The answer is likely “not nearly enough.” Perhaps, you have even composed a few, yourself. Enjoy.
    [Retail] How to Measure the ROI of Your Social Media Efforts – Part I
    Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Many people suggest that social media is not measurable – we’d beg to differ. The old saying, “you can’t manage what you can’t measure” has never been more true than in social media.  To demonstrate social media return on investment (ROI) , you must first determine what goals you want social media to help you achieve, and set measurements that track your progress toward your goals. Called “Dunn’s Equation,&# it is Network Value = Annual Value x Network. Find the ROI in your social media efforts.
    [Retail] Interview with Social Media Citizen: J-P De Clerck
    And I have always been a big fan of Wibiya. G: What are your favourite social media campaigns? J-P: I like the way how UK retailer eSpares used customer reviews in its newsletter instead of product promotions and thus provided value for its subscribers and at the same time boosted conversion of its email. The list is really too long to publish. He is also a founder of Social Marketing Forum and Social Email Marketing blog. You can follow J-P on Twitter or Facebook. G: How and why did you get into social m edia business? J-P: I didn’t really get into it. It was a very natural thing.
    [Retail] How to Use Niche Publishers to Drive Revenue
    For instance, we have one retail client with approximately one-third of its traffic coming from vertical affiliates. It’s no secret that affiliate programs are a great way to get your brand out there. What’s not to like about using other people’s networks to attract new clients and users? But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. So how do you know the difference? The Dangers of a Discount Mentality. The most common way to build affiliate networks is to use discount sites. Well, not necessarily. Get some face time.
    [Retail] Get Your Game on with Social Media
    According to Monthly Consumer Survey , holiday spending accounts for nearly 20 percent of total annual retail sales for retailers. Retailers know that roughly 65 percent of shoppers will shop online before making a purchase. Retailers are also aware that nearly everyone in America – including both individuals and businesses – use some form of social media. Social media has become an incredible way for retailers to advertise their products, offer deals, make sales and gain customers. How to shop for gifts using social media. Christmas gift ideas.
  • ADAM COHEN  |  MONDAY, JULY 19, 2010
    [Retail] Social Media Chat Tuesday, July 21st
    Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls.  If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.
  • TWIST IMAGE  |  FRIDAY, JUNE 10, 2011
    [Retail] The Age Of Accountability
    We would hope that our creative struck a chord with an audience and converted people from bums on the couch to foot traffic at the retail level. How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion and wait for the quarterly sales reports to roll in. finger's crossed. If we did everything right, we still wouldn't be sure how well the Marketing engine was rolling along. Welcome to the age of accountability.
    [Retail] Social Apps Have Limited Lifespans
    Mobile integration of social applications now allow us to remotely turn our lights on or off at home, peek in on our children, start and turn off our cars, find our “closest ” friends (location), check out at retailers with our mobile phone and last but not least find the cheapest of anything, anytime and anywhere again in real time. 2011 brought an explosion of social applications for literally every vertical market and consumer habit of the month. 2012 will be the year of consolidation for providers, users and marketers. People and things have all merged into social.
  • LOUIS GRAY  |  MONDAY, MAY 9, 2011
    [Retail] Revisiting Android A Year Into My Smartphone OS Migration
    Besides phones with real keyboards (which Apple's not interested in), there are also dual screen Android phones, Android phones that offer laptop cradles and low-end Android phones that get below $99 at retail. Tomorrow's Google IO approximately marks the one year anniversary of a shift in my digital lifestyle, when I began to use Android instead of my trustworthy iPhone , which had been my go-to device for a number of years. code named Eclair - with 2.2 Froyo having been demonstrated at the event and expected to arrive soon. At the time, my iPhone was on version 3.1.3 release.
    [Retail] Five Remarkable Trend Prediction Reports to Prepare You for 2011
    The Bergstrom Group: Chinese Retail Trends for 2010. 5. Recently, I shared my 2011 trend predictions for social media marketing and the social web covering the good, the bad and the ugly. Then, if your thirst for 2011 trend predictions is not satiated, you should go read these five 2011 trend reports: 1. JWT Intelligence: 100 Things to Watch in 2011. 2. Contagious Magazine: Most Contagious 2010. Slideshare embed disabled. 3. eMarketer Webinar: Key Digital Trends for 2011. 4. Mobile Youth: 50 Trends Shaping the Next Decade ( part 2 ). Do share your tips in the comments below. Digg this!
    [Retail] Where does your brand live?
    Whether you have a retail space, office space or work virtually through an extranet –  how it first appears to your audience will stick for a long time. …How does your brand come alive? When we talk about a company’s brand, in most cases people’s minds jump immediately to their logo.  No argument – a logo is a vital element of how you communicate it.  It is the visual representation of who and what you are.  But your logo is just the beginning of it. Others might point to your tagline and suggest that’s where your brand lives.  Does it feel very corporate and official?
    [Retail] Why Every Website Should Be Using SEO Strategies
    Retail stores have benefited the most in building their brands and have reaped maximum benefits in creating a relationship with their clients. In this age of major technological advancements, every business now has a website they use to reach out to potential customers. From advertising tangible products and intangible services to giving personal information, websites can be used for a variety of reasons. The difference between the sites that succeed and those that are still struggling is the use of SEO. source: What is SEO? The website’s functionality and design.
    [Retail] Why Social Media Marketing for Business Isn’t Optional Any More
    More people prefer Pinterest to Facebook when associating with retailers or brands. Social media marketing is no longer optional for business. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. Among these include. 80 percent of social media users prefer to connect with brands through Facebook. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 32 percent of all Internet users use Twitter. 69 percent of Twitter follows are suggested by friends. million new Twitter accounts are added every day.
  • BILL HARTZER  |  FRIDAY, MAY 14, 2010
    [Retail] Search Engine Optimization Tip: Adding Content to your Web Site
    Or, if you are an online retailer then perhaps adding a blog to the site and picking one product per day to review would be enough. This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk more about content and adding content to your web site. That is simply not the case. Web Sites that Rank Well Are Experts. Doing it Yourself.
    [Retail] When Social Media and Commerce Converge
    With fondalo, YOU say what retailers you want deals from by creating and joining mobs. Inherently, Social Media is made up of community connections. These connections typically form around location, relationships, interests and other like-minded activities. Within the dynamic of social media, business and commerce is beginning to flourish in the form of Fanpages, Brand following and Social Marketing. We know this right? Maybe not. As a long time sales, marketing and technology executive I have watched social networks sprout up, take hold and grow, while others have wilted and died.
    [Retail] Why Communication Trumps Technology
    So it was with great interest that I read the Fortune article on Angela Ahrendts , Apple’s SVP of retail and online. Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has changed the way we think about product launches and, more fundamentally, how we communicate. Ahrendts was the CEO of Burberry, a global luxury brand that she managed to turn around and put at the forefront of digital media. Monty Minute
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Retail] Where to Find Twitter Trending Topics for your Online Marketing
    For a local retailer with one location, well, what’s the point of all this? Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. know, this is really obvious. Yes, likely every day.
    [Retail] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
    This new all-digital environment will bring together mobile surfing, social networking, mobile commerce, mobile in-store/out-store retail, location-based services and near field communications. A lot for marketers to get their heads around. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. Simple.
    [Retail] What to Consider When Building an In-House Social Media Team
    Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What is the ultimate purpose of your social media team?
    [Retail] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Shopping cart abandonment is an online retailer’s nightmare. Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are created. In fact, the mobile strategy actually changed the way businesses reach out. Yet, we missed something along the way. Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. That something (someone, rather) has always been: the customer. Now, that stands corrected. Going mobile is mandatory. seconds)?
    [Retail] What I’d Like to See From Location Based Marketing Services
    Cross Promotion Retailing. Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as  Twitter apps connect location tweets to its service,  Foursquare is credited with Domino’s Pizza’s UK success and  smartphone users get ready for augmented reality to guide their leisure time. And then there’s Facebook’s continued assault on world domination with its new Places app. All good stuff. And yet…. And there are some great opportunities to set yourself apart. Cross-Platform Marketing. Why not tie it into other social media platforms you use?
    [Retail] It’s Not About Social Anymore
    The data proves it out and so do retailers, consumers and manufacturers. I was watching highlights of a Miami Heat game the other night and after every major replay of the game you could hear the shrill cackle of a woman cheering in the background. You know how some things can gnaw at you pretty quickly for no apparent reason? Well, her cackle got to me pretty quick.  Other things that gnaw at me but at a more “come to a boil type” nature, are the current and future states of social media. also have some notions about where it will sit in our digital universe going forward too.
  • TWIST IMAGE  |  SUNDAY, JULY 24, 2011
    [Retail] Talking About Anything And Everything With CD Baby Founder Derek Sivers
    None of the big online retailers of music would sell his music. Episode #263 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web programming, turned to page one and started to figure out - on his own - how to build a website and integrate it with a merchant account. anything you want.
    [Retail] New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies
    Watch for new opportunities to harness text messaging to power a variety of services around verticals ranging from retail and commerce, to education and marketing. What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences. New Guide debuts.
    [Retail] Turning You Social Media Profiles into Sales Machines
    ModCloth, a female clothing retailer, does a great job of this. Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. When readers do click, they have engaged in their first conversion. That first conversion can then lead to many other things – a sign-up, a registration, finding great content on your blog, taking advantage of a discount, sharing your post with others who will also take that first step. Establish Trust.
    [Retail] How Brands Define Their Personality Through Social Media
    Boohoo is an example of a fashion retailer who uses social media effectively to build interaction and engagement with their followers. There’s nothing worse than a boring old brand spoiling your day by hijacking your otherwise (fairly) interesting news-feed. They turn up in their corduroy trousers trying to speak like a teenager whilst touting their products left, right and centre. Then there are the brands that do social media really well; reaching fans through their passions, encouraging discussions and interacting across multiple platforms. Boohoo - Encourage feedback.
    [Retail] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
    … Dx3  Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
    [Retail] Organic Marketing Vs. Pay Per Click (PPC)
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? 1. No matter how much paid advertising you have done or how much you have spent, it NEVER helps your organic search engine rankings. 2. No matter how much money you’ve spent on advertising in the past, there are never any future freebies. When you stop paying, the ads stop. Period. 3. And this can equate to 3-8 times more traffic in the top spot. 6.
    [Retail] HOW TO: Gain Twitter Influence
    Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! To learn how to measure influence, visit [link]. Period.
    [Retail] The No Fly Zone (Except Exodus)
    People are enjoying vacations throughout the two weeks, forcing many non-retail businesses into a no fly zone. We are in the midst of that rare holiday season when Christmas and New Years both land on a Wednesday. Little can be done until the new year begins and folks return to work. Like most entrepreneurs, my business will be coasting through these weeks with one exception. I’ll be giving Exodus away for free on the Kindle from December 24 through the 28th. Last year I gave away Twitter header images as a holiday giveaway. This year, it’s the novel. hope you enjoy the book!
    [Retail] Three social media marketing trends from the crowd at #smmuk10
    We presented on why ongoing engagement is worth more than buzz and showcased our work in the retail industry with T.M.Lewin and Jimmy Choo. Image by Stuck in Customs via Flickr. Today’s Social Media Marketing 2010 conference (search for #smmuk10 on Twitter) was a great mix of theory and case studies, presentations and debates, clients and the odd social media agency. In the final session of the day, I took part in a panel discussion on trends in social media and the areas where social media marketing will develop in the next 12 to 18 months. Trend 2: Increased focus on ROI.
    [Retail] Interview with Social Media Citizen: David Siteman Garland.
    Even though he did have success before social media existing (running a traditional retail wine company with his Dad) he really became a sensation because of social media and his ability to create ( Wine Library TV ), connect (with wine lovers initially and later on business lovers…that sounds awkward you know what I mean), and small talk (connect one-on-one with people). David contributes as a writer and business/entrepreneurial commentator to CNN , CBS Bnet , Small Biz Trends , The St. Louis Business Journal and Personal Branding Blog. Louis in late 2004, Facebook launched.
    [Retail] Using Facebook Like to Market Your Business - Danny Brown
    If you have flyers or discount coupons for your brick-and-mortar retail store, you can easily transfer that to your Facebook page. The retailer could offer the discount for "liking" the nonprofit page. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Using Facebook Like to Market Your Business September 1, 2010 18 voices share yours! Surveying 1,550 U.S. When it comes to getting freebies, 36% would like a brand who offered giveaways. Simple – you market. Isnt that backwards? nifty!
    [Retail] Why and How You Should Be Mobile Marketing to Millennials
    The reality is that mobile marketing requires a multi-platform approach , which is something 80% of retailers said they don’t have the capability to accomplish. Home It’s Josip Archives Let’s Talk The Word on the Web Why and How You Should Be Mobile Marketing to Millennials Written on August 3, 2010 by Josip Petrusa 1 Comment Tweet Share 1 save The last few years have been nothing short of exciting and challenging times for marketers and advertisers. The lanes of communication have greatly expanded. Something even more complex when dealing with the Millennials.
    [Retail] Where are Foursquare and Gowalla going?
    How can businesses other than restaurants and retailers get benefit out of these services? I read a great post a while ago from Jonathan Arehart on why he quit Foursquare and Gowalla. There’s privacy concerns, frustration with checkins, boredom with badges and more. Certainly, others are feeling the same. haven’t used either since February, and I’m not into Facebook Places either. Why Checkin? The Identity Issue. By becoming a mayor (and retaining it) I am saying “This is very important to me, a key part of my identity.&#. And this is fine. Your Leading Thoughts.
    [Retail] Make the Grade with Social Media
    Take a look at the South Shore Smart Basics Twin Platform Bed, Black product, easily found at retailers like Walmart for decorating a room. Other furniture found at such retailers fit the bill just right, and you can follow their social media sites for not only discounts and deals, but also ideas for decorating and making the most of your budget. It’s that back to school time and even though those younger years cost a bit on school supplies, the college ones do add up. Not just tuition, but those back to school items from books and calculators to dorm and apartment needs.
    [Retail] What’s the ROI of Training Rides?
    And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called  FAIT ICI with his wife, where he  takes orders from his better half and sweeps floors a lot. Guest post by Jackson Wightman. ROI (a.k.a. return on investment) is important. But it’s oft-derided in digital circles. If you invest $1,000 dollars in shares of a firm, you need to know what that $1,000 is doing for you. If it is not doing anything positive, you’ll move it somewhere else. The same goes for investments of time and effort. That’s a pretty good, if obvious, question. Also reasonable.
    [Retail] How to Work with Journalists: Straight from a Tribune Panel
    Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics, with some banking and insurance thrown in on occasion. She By Gini Dietrich. A few weeks ago, I moderated a panel for HARO (Help a Reporter Out) that included three journalists from the  Chicago Tribune. The event was held after work at the Cision offices and, let me tell you, if you ever have a chance to visit them, I highly recommend it. If I worked there, I would likely never go home. But that’s not really the point. The Panel of Journalists.
    [Retail] Mix of Social Media Trends 2011
    Is the next stage of pricing pandemonium completely transparent pricing where consumers see manufacturer's cost, wholesale and then retail all next to each other? Rather they should focus on stages in the decision journey - those stages where they can have the best impact.According to David, their research reveals that 70-90% of spend goes to advertising and retail promotions to reach consumers at "Consider " and "Buy." Which doesn't make it wrong. 2011 will be a big year for brands who have gotten serious in social media. use at their companies."
    [Retail] What is ‘The Way of the Web’
    The longer version is providing: Content creation - Content is a foundation of success in digital, whether you’re a publisher, retailer, manufacturer or service provider. When I started blogging years ago, I had no idea that one day it would become the main public face of my business and career. If you’ve ever tried to name a website, business, book or band, you’ll identify with the problem of coming up with a name for something – until it’s established and familiar, most names just sound odd. And that’s the personal hidden joke within the name.
    [Retail] Five Social Media Trends To Watch in 2011
    Throughout her 20-year career, she has developed and led marketing and social media programs for top brands including Graco Baby, Lion Brand Yarn, Alberto Culver, Hilton Hotels and Target and has presented on social media and e-commerce topics at Internet Retailer, Mom 2.0 Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? What is important to learn about now so that we feel like we’re “in the know&# six months down the road? 
    [Retail] Why Bloggers Should Pay Attention to the New Affiliate Tax Laws
    Online retailers such as Amazon that do not have a physical presence are not required to collect sales tax like brick-and-mortar businesses. Will national standards for taxing online retailers be implemented? This guest post is by Yasmine Mustafa of The Business Insider recently reported that ten thousand affiliates were recently dropped from Amazon’s Affiliate Program with little warning. How much income would you lose if you were no longer permitted to use the program? They were instantly cut from Amazon’s affiliate program due to a new affiliate tax law.
  • LOUIS GRAY  |  MONDAY, MARCH 7, 2011
    [Retail] Spotify Reaches 1M Paid Subscribers, Features Exclusives
    have chosen to debut on Spotify, hallowed ground previously held for iTunes or big box retailers. With Apple's iTunes subscription service remaining a mere rumor, and Google Music still not released , Spotify is marching forward, racking up paying subscribers and significant revenue, even if almost none of the revenue is stateside. Today the company announced the achievement of one million paid accounts ( per MediaMemo ). Early access to albums like R.E.M.'s " Collapse Into Now " doesn't hurt either. More: | RSS | Buzz | E-mail | Cell: 408 646.2759.
    [Retail] Beware the Spin on Economic Recovery
    June turned out to be a sobering month for anyone hoping for more signs of an economic recovery, and online retailers are definitely among the underwhelmed. Probably the only bright spot to the International Council of Shopping Centers’ index of retail sales was that the numbers were still considerably better than a year ago. But the upward trend in consumer spending we’d been seeing the past few months all but halted as retail sales gained a meager 3 percent, despite the inclusion of the Memorial Day weekend in the month’s overall data [emphasis mine, Ed.].
    [Retail] IMPACT: Freemium App Model Pays Off; Survey Stresses Mobile Shopping Opportunities
    With the holiday shopping season upon us, it’s not surprising to read that more retailers and brands are pursuing (or are planning) strategies that integrate mobile into the store experience. An Aberdeen survey of 129 retailers , for example, found that 38 percent of respondents are at some stage of integrating mobile into the in-store and overall retail experience. Marketers are also well advised to make a case for mobile commerce, informing people that they can visit a retailer’s mobile website at the point of purchase and/or pay for items using their phone.
    [Retail] What Can We Learn from 7 Awesome Corporate Blogs? CEO and COO Blog, the giant online shoe and apparel retailer, has a number of blogs. KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. Thanks again!
    [Retail] Can Nutmeg crack the financial services industry?
    Firstly it is positioned perfectly to take advantage of the Retail Distribution Review (RDR) , coming into force in 2013, which will make investors much wiser about the fees they are actually paying their advisors. Tweet Nick Hungerford, CEO of Nutmeg. Last week we caught up with Nick Hungerford , CEO of the new client investment management company Nutmeg.  We think this is a business with the potential to really disrupt the investment market for a number of reasons. If they start managing money they have to take on financial professionals. There is an education curve. Tweet This!
    [Retail] How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
    Scott says people were even coming into the H&R Block retail stores offering words of support, letting their local tax professionals know that they believed in them. Scott Gulbransen, H&R Block @sdgully. Scott Gulbransen , Director of Social Business Strategy at H&R Block , joins the Social Pros Podcast this week to discuss the structure of social that allowed 90,000 H&R tax professionals to mobilize in unison earlier this year, driving engagement at a local level, and dealing with federal regulations as a financial services company in social media. Listen Now .
    [Retail] Top 10 People Who Influence What Americans Buy
    More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. When the First Lady donned J.Crew fashions at public appearances such as The Jay Leno Show, it spiked the retailer’s clothing sales, website traffic and brand awareness. As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. We’re saving more, wasting less, and giving back.&#. Suze Orman.
    [Retail] The Best Video Content for Every Step of the Marketing Funnel
    Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Top of Funnel.
    [Retail] Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
    Especially an online retailer. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post  by Steff Metal [Update from Ed.: Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. Since Steffs original post is still pertinent in the lessons learned, I hope youll take a moment to read it.] And why, once you’ve made said policies, you’ve gotta stick to them.
    [Retail] 7 Reasons to Dare to Charge More
    It moves the focus from delighting the customer to pleasing the buyer at the retailer. Whilst catching up on my reading over the holidays, one article in Monocle magazine stood out to me. It was a short article but contained this sentence from a Scandanavian entrepreneur. Sometimes in business being daring is about standing up against the ''norm''. The norm established through the manufacturing age of increasing volume through offers and discounts may seem an easy solution, however being a successful brand is not about taking the easy decisions, it is about making the right decision.
    [Retail] Social Pros Podcast – Scott Monty, Ford Motor Company
    Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. We found that 91% of the Internet Retailer 500 are using free or cheap – when I saw cheap, I mean $50 a month or less – social media management tools. Listen Now.
    [Retail] Social Pros Podcast – Scott Monty, Ford Motor Company
    Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. Eric: So, Argyle has done some research in the social media marketing practices of online retailers, which is a core segment for us and just an interesting segment in general. We took the Internet Retailer 500 as our sample, and we took 38 data points, publicly available information. We found that 91% of the Internet Retailer 500 are using free or cheap – when I saw cheap, I mean $50 a month or less – social media management tools. Listen Now.
    [Retail] Boost Your Social Media Marketing, Ignore Naysayers
    From a rational point of view, the Internet is a growing retail space and even more importantly the most significant place for research (or browsing) before purchase. The Engaging Brand. “Social marketing is all about the right side of the brain. It is all about mushy stuff that doesn’t pay the wages” Really? Is that really how some people see social marketing ? Then here is what we need to do… don’t say a word! Is there a rational argument for social media marketing? Tweet this). this year to reach $1.500 trillion. Tweet this ). Period. Need more ideas?
  • TWIST IMAGE  |  TUESDAY, JUNE 12, 2012
    [Retail] The Internet Could Be Closed For Business
    By opening retail stores, they get consumers at the first stage of the purchase cycle and they keep them through the purchase, support (Genius Bar) and even the content that goes on the devices (think iTunes ). Once upon a time. It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing power. It's humbling to think of just how quickly the Internet and digitization of the publishing industry changed everything. Is closed a bad thing?
    [Retail] How to Be Careful Without Being Boring
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Jason Miller, Beam Global. Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social. Live from WOMMA Summit , it’s Social Pros! Read on for some of the highlights and tweetable moments, or listen to the full podcast. Listen Now. Ke$ha.
    [Retail] Future of Engagement #9: Social Live Experiences
    Finally, many brands have already integrated digital elements – like QR codes and touch screens – into their retail experiences. We expect more brands to transform their retail experiences into social live experiences, by encouraging shoppers to share messages or photos on their friends’ social networks to avail of discounts or shopping advice, bringing online reviews into the store to help shoppers make better shopping decisions, and creating in-store activations that people can participate in online. - X – X – X -. What are Social Live Experiences? Google Glass.
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Social Media Marketing and Measurement