PAMORAMA | WEDNESDAY, DECEMBER 16, 2009
[Retail] 40 Social Media Blogs You Should Be Reading
She oversees the integration of social media communication into PR and marketing strategies for the company’s three brands, including an online retail stock and options broker, a Web-based options news and education site, and an online community that allows people to learn about the stock market through investing in virtual stock portfolios. But given how quickly the landscape is changing, keeping up to date with the latest trends can be a challenge. With new content being posted constantly around the Web, trying to stay current can be a full-time job. Blonde 2.0′s link] Michael A.
WEB METRICS GURU | TUESDAY, OCTOBER 23, 2012
[Retail] 7 Data Updates and Journal Entries Web Journal October 18th – 23rd, 2012
Ironic, but 80% of online retailers are using Google Analytics incorrectly according to a DBD Media survey of 50 e-commerce sites (which doesn’t sound like an awfully big number to be honest). I’m not surprised, I think the real amount of incorrect use is ~95% based on how many people mis-configure or fail to configure Google Analytics. Journal. Read more about the most common errors people fall into when they run Google Analytics by going to the article. Updates . minutes. I was at Cloudforce.com last Friday and ran into a few old (and new) friends.
ENGAGE | FRIDAY, MARCH 25, 2011
[Retail] More Please: Why I Welcome the Technology Overload with Open Arms
Of course we don’t need websites asking us to compare celebrities to reptiles, Facebook games like Shopping Cart Hero, or websites that showcase the clientele from America’s largest retail stores. I had my MacBook open on my older brother’s couch one lazy afternoon, busy browsing the Internet for nothing remotely important. My iPhone happily chirped that I had a message. found my phone wedged under some couch cushions, and fired back a response within moments. picked up my Kindle, downloaded a book, and read the opening lines before being interrupted by my nephew. Are we too connected?
ENGAGE | FRIDAY, APRIL 15, 2011
[Retail] The Physical Fitness of Content
Tony Bartel, president of video game retailer GameStop, recently noted that “our customers are beginning to consume games in a hybrid manner, both physical and digital, so we are becoming a hybrid company to meet their needs.” H ey, sexy. Wanna get physical? Does it matter? Do you even need an object, a concrete manifestation of your entertainment or information? Is it necessary to have a physical connection to the things you consume? More and more the answer is, apparently, no. So do you need to hold it in your hands to enjoy it? Myself, I’m torn. Plus, records get scratched.
SMALL BUSINESS MAVERICKS | WEDNESDAY, FEBRUARY 13, 2013
[Retail] Why Amazon Has A Strong Reputation
But with Amazon, the Internet’s largest retailer, it begins with the competition. Reputation management begins with customer service. That’s what I get out of the new Harris Interactive Reputation Quotient Study. Last year, Amazon ranked No. 4. Apple was No. 1 and Google was No. 2. The Coca-Cola Company fell in at No. 4. This year, it’s Amazon, Apple, The Walt Disney Company, Google, and Johnson & Johnson rounding at the top 5. The surprising part is why consumers see Amazon so positively. Admirable and respectable. Trustworthy. Plays a valuable social role.
SMALL BUSINESS MAVERICKS | MONDAY, MAY 16, 2011
[Retail] Why Local.com Is Important
These include restaurants, movie theaters, medical services, house cleaning, massages, and retail shopping of various sorts. Local.com is carving out a niche for itself in local search. This is good because local search is one of the most important marketing channels online right now. Most small businesses serve a local market. Furthermore, many service industries can do nothing but serve local markets. For instance, you can’t provide dental services over the Internet. Nor can you change a spark plug or change an automobile’s oil online.
KIKOLANI | WEDNESDAY, JUNE 20, 2012
[Retail] How to Use LinkedIn to Connect with Top-Drawer Freelance Clients
One top national retailer hired me to write articles for their newsletter for business owners. For instance, I’ve listed white paper writer, newsletter writer, retail writer, and business writer among my skills. 5. This is a guest post by Carol Tice. For freelancers, LinkedIn is the 21st Century phone book. Increasingly, when companies want to hire a freelancer, they don’t ask around their network. They don’t look at the stack of business cards on their desk. mean Fortune 500 companies, fast-growing startups, and major national magazines. Passive strategies.
DREW'S MARKETING MINUTE | FRIDAY, APRIL 6, 2012
[Retail] Do you SoLoMo?
The retailers love it because they can communicate with people who are literally a few steps away from their store. I know — it sounds like a line dance but it’s actually a quickly emerging marketing trend that you need to have on your radar. SoLoMo is the combination of social, location and mobile. It takes the form of mobile phone apps that combine social networking and location data. The blend of these makes perfect sense. We know that social is working for local businesses. business with 100+ fans are experiencing a much higher engagement and click-through rates.
GEMMA WENT | SATURDAY, JANUARY 16, 2010
[Retail] Top 30 social media, marketing, pr blogs « The Cube
Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? have a few of them listed under ‘sites we love’, but it isn’t the full list. So I thought I’d share them with you here. Nuff said.
GEOFF LIVINGSTON | THURSDAY, JANUARY 8, 2015
[Retail] The Age of Authority Ending?
Just last month I found my check card cancelled, its number one of many captured by a hacker who had raided one of my online retailers. We have seen an increase in Internet hacks and leaks undermining corporate and personal integrity alike. Sony, Anonymous versus the Ferguson Police Department, the Ray Rice elevator security tape, starlet cell phone pic hacks, and on and on. As noted in my Cision’s 5 trends for 2015 post , vigilante style attacks will increase and continue to negatively impact individuals and businesses alike. There is little we as a society can do to stop it.
CITIZEN MARKETER 2.1 | WEDNESDAY, JUNE 23, 2010
[Retail] Citizen Marketer 2.1: Are FourSquare and Gowalla Just Shiny Objects?
There are some strong uses from a retail perspective to drive people, etc. The privacy argument is interesting-- I think exposure to these tools desensitizes people to privacy concerns a bit (as long as they are being smart about it), just as it happened with online banking and retail 10 years ago. - At the same time, though, Millennials may be rediscovering their privacy concerns and meeting us in the middle. - The focus on the usefulness of LBS for offers- coupons, and retail/hospitality establishment may be too narrow. Citizen Marketer 2.1 What do you think? Hard to say.
ENGAGING BRAND | FRIDAY, JULY 18, 2014
[Retail] The Ultimate Guide To Great Marketing Ideas
Think about retail, we browse. Why do we have marketing? Why don’t we just have a sales team? What do good marketing ideas add to your business? Great marketing ideas add the link between what you offer and the people who need it. So what question do great marketing ideas answer? Simply this… they take the customer through a journey of answering – What’s in it for me? To answer that question great marketing ideas create a flow of reasons to create awareness, gain attention to create engagement. Tweet this ). Think about Amazon, we browse. Tweet this ). Share.
SPIN SUCKS | TUESDAY, AUGUST 31, 2010
[Retail] You No Longer Control Your Company's Brand | Spin Sucks
Let’s say you have a retail location and one of your brand loyalists, “checks in” on Facebook Places or Foursquare (both location-based tools that link to a person’s network). are on the rise in various retail outlets in these difficult economic times. He says you no longer control your company’s brand; your customers do. Think about that for a second. You no longer control your company’s brand; your customers do. If someone was happy with the product or service, they wouldn’t tell anyone. That’s good and bad. Let’s start with the good. Now, the bad. This was after 9 p.m. She did.
DREW'S MARKETING MINUTE | FRIDAY, JANUARY 31, 2014
[Retail] Trends we can’t ignore
Early signs: NEC IT solutions developed a facial recognition system and are selling it to retailers to help salespeople recognize VIP customers and on the flip side, counter-surveillance fashion and accessories are on the upswing for those who don’t want their data collected; OFF Pocket designed by technologist Adam Harvey blocks GPS, wi-fi or cellular signals from reaching a mobile phone. In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow.
TWIST IMAGE | THURSDAY, FEBRUARY 21, 2013
[Retail] The Content Crash
retail experience. At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and consumers will continue to connect with your brand. It's not a zero-sum game and it's not an all-encompassing strategy. It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand. It's all a little much, isn't it? It's not. Going forward. media.
ENGAGE | TUESDAY, DECEMBER 20, 2011
[Retail] The Do’s, Don’ts, and I Can’t Believe They Did That’s of QR Codes
For example, I recently saw a gift retailer who had a QR code on the back of their holiday catalog, with the copy next to it that says, “scan this code with your smartphone or go to www.theirwebsite.com. “ I’m guessing that most people would be at home flipping through the catalog, so their computers are readily available. M aybe it’s just me, but putting QR codes on rooftops could be the silliest idea ever. Apparently, the point is to get free advertising through Google Maps. The logic behind it is that Google Earth has been downloaded 1 billion times, so there’s a huge audience.
SOSHABLE | WEDNESDAY, MARCH 2, 2011
[Retail] Understanding Facebook’s Master Plan – Part I
They want people to buy from retailers through their Facebook pages. It is becoming crystal clear to anyone who is watching that Facebook has a goal. It sounds more ominous than it really is as the intentions are really geared around profit and power, but Facebook’s goal is to rule the online (and parts of the offline) world. If you don’t see that, you’re either not paying attention or you’ve been brainwashed by pokes and CityVille. Let’s take a look at all of the circumstantial evidence and see if you draw the same conclusion. billion users. Much bigger.
BARE FEET STUDIOS | TUESDAY, JANUARY 25, 2011
[Retail] Hawaii Social Media Trends 2011 – SMCHI, Jan 18
If you are in retail or consumer products and services, how many people are checking in to your business with location-based services? Those smiling faces are Malia Yoshioka of WhyGoHawaii and Randi Okuhara of the Sheraton Princess Kaiulani Hotel. Social media planning is like any other business practice: the questions you ask will enable the optimal strategic considerations. This is a distinctly different modus operandi than follow the herd or panic jumping. Below are the results of our inquiry into the topic at the January meeting of Social Media Club Hawaii. Aloha, Share/Bookmark.
SOSHABLE | MONDAY, APRIL 15, 2013
[Retail] GM and Facebook are Friends Again (but only on mobile)
The announcement coincides with the arrival of Facebook’s new system of targeted advertising “ based on loyalty card uses at grocery stores and elsewhere, based on public records like auto registration, and based on email addresses consumers give out at retail checkout counters.”. The rift between the auto manufacturing giant and the social media titan is temporarily over. The drama began last May, when General Motors (GM) announced that it was pulling paid ads from Facebook , stating that the cost of the ads weren’t worth it. media, knew something that they didn’t. Why the quiet return?
IDACONCPTS | MONDAY, MAY 6, 2013
[Retail] Ergonomic Consultancy: A Business Opportunity
Also keep in mind online based ergonomic retailers like www.sitbetter.com so that you can always get several quotes for your clients. Does this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this. As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. The Market and Demand. Carpal tunnel syndrome may fall under the unspecified injuries category. Conclusion.
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
[Retail] 2012 #Nifty50 Top Men in Technology on Twitter
Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. The size of the company or the number of people it employed did not matter. in August 2006.
LOUIS GRAY | WEDNESDAY, SEPTEMBER 19, 2012
[Retail] The Future of Local Storage Is Practically None At All
Digital media for entertainment, once the province of physical media delivered to your home or picked up at a retailer, is now accessible anywhere on any device. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web?
SAYING IT SOCIAL | TUESDAY, APRIL 6, 2010
[Retail] Now People Can Join Your Facebook Fan/Business Page via SMS/Text.
eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers to your Facebook Page, via text message! The best part is you can incorporate this method with your offline advertising. Have a local radio spot? 32655 is FBOOK, in case you were wondering. There are a few stipulations. Don’t worry, you can opt out of this service at anytime!
KIKOLANI | MONDAY, MARCH 30, 2015
[Retail] Conference Spotlight: Build Grow Scale LIVE
At Build Grow Scale LIVE, Drew plans to share the secrets he’s learned from his own retail business and time consulting with e-commerce retailers. If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell. Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. When and Where.
SOSHABLE | THURSDAY, JANUARY 9, 2014
[Retail] Build Your Pinterest Page with These 2014 Trends in Mind
While it’s clear that they’re advertising, they’re still relevant to what users are looking for, and it’ll make it easier for users to find companies, retailer or otherwise, that might be of interest to them. Pinterest is a social online pinboard known for its eye-catching images, but over the past year, it’s become a search engine of sorts as well. After it received two sizable investments in 2013, the site rolled out a variety of features that have made it even more user-friendly. It’s no longer just a site to save images for travel and home decor inspiration or to create wishlists.
DIGIGEN | FRIDAY, JANUARY 7, 2011
[Retail] The Five Things That Will Make Mobile Marketing Even Bigger in 2011
The scale of Facebook will change the way retailers use social media and mobile. Thanks to my good friend and future business collaborator David Fieldhouse for this five quick predictions for mobile in 2011. In all honesty, Dave could have written a list three or four times as long as this, yet managed to condense his fantastic knowledge into five simple points. These are the things that Dave, founder of Lucidity Mobile, believes will be happening for brands in 2011: 1) Domination of the smartphone. The smartphone will reach 50% penetration and drive the whole market. Oyster on mobile?
JEFF KORHAN | SATURDAY, FEBRUARY 26, 2011
[Retail] How You Can Grow Your Business with QR Codes
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. What are QR codes and how can they help your business? Keep reading to find out. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger. It's another great resource for you that like this blog is focused on new media marketing for small businesses. . Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. QR Codes 101.
FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 11, 2014
[Retail] Banks Need To Have More Fun
Having fun while interacting with your retailer is now the norm. Retailers have led the way, helped by the penetration of social media platforms into people’s psyches. But, there is one sector which has been decidedly sluggish in embracing what’s known as gamification. The financial sector has been slow to use games to engage and embrace their customers, yet change is on the horizon. But why has the financial sector been one step behind in one of the most exciting marketing developments for decades, and what does the future hold? It is not part of their DNA.
TWIST IMAGE | MONDAY, JANUARY 10, 2011
[Retail] A Market Of One
Don't be a market of one. I was in a meeting with a retailer discussing the merits of Social Media and Digital Marketing, when one of their executives interrupted me. Just because you do something (or don't do something) is no indication of how the market actually is and reacts. You can sit here all day and lament at how bad Lady Gaga is, but you can't deny that not only is she a success, but she has a massive following. Your mediocrity is their deep passion. They had helped this person get set-up on email just so that they could stay connected. Ludicrous. it was miniscule. No chance.
WRITTENT BLOG | FRIDAY, JANUARY 17, 2014
[Retail] 8 Deep Questions to Define Your Blogging Strategy
An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily. The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. But really, those are just competencies and best practices. What’s Your Brand in a Word? How Are You Different?
BRASS TACK THINKING | FRIDAY, JANUARY 14, 2011
[Retail] Fluffy Words Are Bad, Mmmkay? (Or Are They?)
If most companies could have their way, they would make something you wanted, sell it to a retailer, and then go away. Today’s post is a guest post from our friend and tack-minded cohort Matt Ridings, Founder of MSR Consulting, and a thought leader on integrating social media into the realm of Relationship Marketing. He blogs over at Techguerilla , and you can find him on Twitter at @techguerilla. Fluffervoidance. Social Media gets far more than its fair share of this type of language, and that’s to be expected, after all a big part of social media is about relationship building.
CONVERSTATIONS | FRIDAY, MARCH 7, 2014
[Retail] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
… Dx3 Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
DREW'S MARKETING MINUTE | FRIDAY, JANUARY 21, 2011
[Retail] Groupon: Winner or Goat?
Groupon makes a prescribed amount, the buyers get a super deal and the retailer gets a guaranteed influx of cash and in theory, new customers. The whole world is abuzz about Groupon. And who doesn't love $10 worth of Cold Stone Creamery ice cream for $5? But is Groupon right for your business? Groupon and other social-coupon sites (like LivingSocial and SocialBuy ) all work the same way -- a specified number of people have to pre-purchase the coupon for the deal to be activated. In theory, that's how everyone wins. Can it succeed?
SOCIALNOMICS | FRIDAY, FEBRUARY 6, 2015
[Retail] Amazon opens first store
” This is a big departure for the retail giant that has dominated online sales. CNN Money reported that Amazon announced it has opened a pickup and drop-off location on the campus of Purdue University in West Lafayette, Indiana. Students can order everything from “textbooks, laptops, or mac and cheese,” according to Paul Ryder, vice president of media and student programs at Amazon. Students can place store orders via Amazon Student, an already existing service that provides free shipping, and they’ll receive email or text notification when their orders arrive.
SOCIALNOMICS | WEDNESDAY, JULY 17, 2013
[Retail] 3 Small Businesses who Leverage Mobile to their Advantage
Let’s take a look at a few examples of how small businesses are utilizing mobile to their retail and sales advantage. . Most businesses understand the importance of having marketing goals, a content strategy, and even a social media strategy. Unfortunately some forget that mobile needs to be considered along with each of these, whether it’s to amplify marketing goals, extend content legs onto mobile, and/or leverage social where people are (everywhere they are). Small businesses are not at a disadvantage; they have the same tools in their toolbox. Further Reading: [link].
SOSHABLE | FRIDAY, MAY 31, 2013
[Retail] Will Pinterest Or Tumblr Provide A Better Marketing Strategy?
Pinterest & Retail: Why The Social Network is a “Wardrobe Staple” To Tumblr or Not to Tumblr: Brands and Advertising. Most people now acknowledge that any marketing strategy should include a social media component. The problem is that working with social media requires a goodly amount of human effort and there are so many social media, Facebook, Twitter, LinkedIn, Google Plus, FourSquare, Instagram, and on and on, to choose from. Two relative newcomers, Pinterest and Tumblr, certainly deserve to be considered. Where would it be best to put your efforts? Making the Choice.
GAURAVONOMICS | TUESDAY, DECEMBER 14, 2010
[Retail] An Introduction to Integrated Influencer Marketing
By giving retail staff the tools to recognize and reward them every time they walk into the store. Over the last few months, I have been working to develop a powerful new approach to marketing, called “ Integrated Influencer Marketing “ In a world where owned, paid, earned and consumer-generated media have merged and the boundaries between online and offline are blurring, marketers don’t need digital marketing, internet marketing, mobile marketing or social media media. Instead, they need Integrated Influencer Marketing. Share this on del.icio.us. Digg this! Tweet This!
SOCIALNOMICS | THURSDAY, JANUARY 9, 2014
[Retail] Is Your Mobile Website Optimized the Way It Should Be?
Restaurants, retailers and hotels are a few examples of those who can quite clearly benefit from an optimised mobile service. The last couple years have seen the smart phone change the way that businesses can represent themselves online. Being able to access the internet so readily has put pressures onto the design of user-friendly interfaces that are optimised for use on mobile. Big Fork , a company that offers website design in Norwich, state that web visitors from mobile and tablet devices nearly doubled from 2012 to 2013. But where do you start with a mobile strategy?
TWIST IMAGE | WEDNESDAY, JANUARY 18, 2012
[Retail] The Size Of The Boat. The Motion Of The Ocean.
On the flight home from the National Retail Federation 's Big Show (where I gave a keynote address for the Shop.org First Look Track ), I was watching the CNBC Titans special on Leo Burnett (if you have not had the opportunity to see this documentary on the legendary ad man, I highly recommend it). national retail federation. Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image , I act as the frontline (along with a great team of people) of assessing new business opportunities. Does this mean that we take work for the money? Are you a titan?
SOSHABLE | MONDAY, DECEMBER 12, 2011
[Retail] Does a Yelp IPO Change Anything for Yelp Users or Businesses?
Founded in 2004, Yelp has become a valuable resource by providing reviews on restaurants, retail stores, bars and other venues. The rumors surrounding online review service Yelp going public have been circulating for a couple of years now. Well, the San Francisco-based company finally decided to put an end to all the speculation because it recently filed its IPO papers with the SEC in an effort to raise $100 million. According to reports, it is hoping to start the year of 2012 off as a publicly traded company. Failure to Profit. The filing shows that the company lost $9.6 million.
SOCIAL WAYNE | SATURDAY, JULY 31, 2010
[Retail] This Week in Location: 33 Location-based must read articles you may have missed
How Mobile Text Alerts and Location Affect Consumer Retail Behavior. What a week for location-based applications/services. From being called the next big thing in social marketing to being said no one is using location-based apps, this week one of the most exciting week for location-based applications in a while. Here’s a list of 30 location-based articles you may have missed from last week. Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons. Like a Robot Struck by Lightning: Gowalla to Launch Write API, Possibly With Pictures. Google Tags – Do They Help?
WWW.MARKETINGCHARTS.COM | MONDAY, NOVEMBER 8, 2010
[Retail] B2B Marketers Have Little Social Media Engagement
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts. All rights reserved.
THE WAY OF THE WEB | THURSDAY, SEPTEMBER 29, 2011
[Retail] Klout and Peerindex – social network loyalty cards?
You share your data on frequency of visits and what you have purchased with the retailer, and in return they give you some rewards in savings or additional offers. Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty? Sharing amazing content which gets lots of interaction. Empire Avenue: A third way?
THE SOCIAL MEDIA INCUBATOR | MONDAY, AUGUST 22, 2011
[Retail] How to Measure the ROI of Your Social Media Efforts – Part I
Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Many people suggest that social media is not measurable – we’d beg to differ. The old saying, “you can’t manage what you can’t measure” has never been more true than in social media. To demonstrate social media return on investment (ROI) , you must first determine what goals you want social media to help you achieve, and set measurements that track your progress toward your goals. Called “Dunn’s Equation, it is Network Value = Annual Value x Network. Find the ROI in your social media efforts.
CONVERSTATIONS | THURSDAY, JUNE 5, 2014
[Retail] Who’s On Our Client List?
Retail Stores. During the past decade, we’ve worked with over 100 different types of business owners and operators. The list grows because new types of businesses are created all the time. We’ve learned that no two businesses are alike, not even if they are in the same industry in the same town. Maybe they’re in different phases of business or their intended audience is different. No two outfits are the same. We’ve assisted with web development, social media coaching, copywriting, display merchandising, and anything else in building a better business presence.
NET-SAVVY EXECUTIVE | TUESDAY, MAY 28, 2013
[Retail] Simulations, Customer Journeys, and the Link Between What Could Happen and What Did Happen
If you''re selling online or in retail, that''s probably close to true. When people ask me what I do, I usually say something about exploring the edges of the market for intelligence and analytics capabilities, starting with social media data. also like to connect threads from separate topics and look at things from unusual perspectives. With that as a warning of sorts, let''s pull some threads from new methods, old metrics, and emerging science to see what they do together. It may sound like so much theory so far, but this is all about practical analytics for management.
BILL HARTZER | FRIDAY, MARCH 26, 2010
[Retail] Siteminis Launches Mobile Commerce Solution
Siteminis, a developer of internet-based mobile commerce software solutions, has spent more than three years of research, development, and testing with major retailers and finally launched their patented Mobile Web Solution™, one of the first mobile platforms that allows companies to easily deploy one site instead of multiple sites for each type of phone. Take a look at how your site might look on various mobile phones: Siteminis’ mobile-optimized web sites offer an interesting solution for major retailers, entertainment and sporting events. Share this on del.icio.us. Digg this!
CONVERSTATIONS | TUESDAY, JANUARY 21, 2014
[Retail] Celebrating Small Towns and Small Business with ThingLink and AudioBoo
your inventory in retail. We’re always on the lookout for tools to put in the hands of small business owners that make the digital part of their work EASY , while extending their reach or range of findability. Using two favorite tools, ThingLink and AudioBoo small business owners can turn an image into a dynamic, rich-content display online. We’re showcasing the work of Becky McCray with these tools below. The ThingLink image points to interesting pieces – hover over the image with your mouse – of content, maps, audio, video, and various tidbits of interest.
SMALL BUSINESS MAVERICKS | WEDNESDAY, OCTOBER 5, 2011
[Retail] Mailed vs Email Greetings for the Holidays
billion in retail sales. The holiday season is just around the corner and will be upon us quicker than we can say “Holiday Greeting Cards!”. Living in a world filled with technology, do you still mail out your cards via the USPS or do you send out e-cards? If you’re sending out e-cards, do they convey the same depth of emotion which a hand picked, hand written card is thought to expresses? According to the Greeting Card Association (GCA), approximately 7 billion greeting cards are purchased annually in the U.S., generating $7.5 Hallmark claims over the Christmas holiday 1.5
MOBILEGROOVE | FRIDAY, FEBRUARY 25, 2011
[Retail] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
This new all-digital environment will bring together mobile surfing, social networking, mobile commerce, mobile in-store/out-store retail, location-based services and near field communications. A lot for marketers to get their heads around. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. Simple.
STEPHEN P SMITH | SATURDAY, MAY 14, 2011
[Retail] Global Crises and Economic Transformation
Meanwhile, most people can’t walk or bike to any useful destination, because the law has forbidden retail or office buildings anywhere near where people live. Greg Hartle at Ten Dollars and a Laptop is writing about Conscious Capitalism and Prosperity becoming Scarcity , and it reminded me of an article by Richard Florida from a couple of years ago (how time flies!). Narrow rather than exploit the inequalities of the world. submit that a business can do both, and should do both. He also says that the current economic crisis is more than it appears: This is about a crisis. disagree.
SMALL BUSINESS MAVERICKS | WEDNESDAY, MAY 30, 2012
[Retail] Taking Advantage Of Peaks And Troughs In Website Traffic
They tell me that visits to online retailers throughout the nation plummeted during the Super Bowl, other website owners report similar drops in traffic on holiday weekends. Bricks and mortar business owners will be well familiar with the peaks and troughs of customer traffic. Some days are busier than others; particular times are busier then others; and there are even different times of the year that are busier than others. Small business owners cope by either working harder during busy times, or hiring casual staff. What about online businesses? Troughs are not always easy to build on.
SPIN SUCKS | FRIDAY, JULY 24, 2015
[Retail] The Spin Sucks Inquisition: Paul Sutton
We won a retail industry award for it. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. He’s ahead of the PR trends. He’s opinionated. And he disagrees with almost everything I say. and whether agencies (yes) or freelancers (no) are better. You bet. It’s been an up-and-down kinda life.
CONVERSTATIONS | TUESDAY, FEBRUARY 25, 2014
[Retail] Segmenting and a Project Mindset – Will it Build Your Business?
If I were in retail (as I was for more than a decade), a day might parse out like this: Customers: Touch points and Viewpoints – Front of the store and retail floor; Customers: phone calls, walk-ins, follow-ups; Display Merchandising: shelves stocked or faced, presentable windows and counters, clean parking area. Two practices that stave off a state of overwhelm in my own business is Segmenting and a Project Mindset. also use these devices in helping other business, in more ways than one. The Operations of a Small Business . The Value Proposition of a Small Business.
ABSOLUTE PA | SATURDAY, JUNE 15, 2013
[Retail] Hey Twitter, I won’t quit you.
Or Meredith Blair , owner of ShopBizi , who landed a new online retailer for her fabulous line of exclusive leather handbags. There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Younger, shinier social media kids are grabbing the spotlight. Everyone’s flocking to Google+, Pinterest, or back to Facebook. Apparently. (At least, that’s what some of my contemporaries are #justsayin…). I say: Balls to that! It’s called Best Knickers Always. It all started with a retweet. Source: GlobalWebIndex). Impressive right? Cool or what?
JEFF KORHAN | MONDAY, SEPTEMBER 26, 2011
[Retail] Free Digital Photos
However, the photos at Creative Commons tend to be real photos from everyday life – sometimes capturing exactly what you had in mind, such as the photo I found for this article on Social Media Tips for Local Retailers. Photos and videos make your online content come alive – and your social networking more engaging. An image often IS the story with social networking. However, with content marketing you usually need a photo to give your story that extra something that will get it consumed and shared. Copyrights. Free Digital Images. Here’s some help.
SOCIAL WAYNE | MONDAY, MAY 16, 2011
[Retail] The point-of-sale will be the next big API Platform to win
We are now focused on point-of-sale transactions, working more like a sales tool that facilitates group buying transactions and processes, leaving the marketing of deals largely to our customers (online retailers themselves). via 3 Reasons that We are Moving Away from Facebook as a Platform – Zuupy Official Blog. Facebook point-of-sale
SOCIALNOMICS | THURSDAY, AUGUST 15, 2013
[Retail] 5 Industries Who Need to Step Up Their Social Media
Online retailers are using social media, and skipping over potentially great wholesale companies because they aren’t making their presence known. 5. It may seem like the majority of businesses, large and small, are using social media, but there are some industries that just don’t get it. Some of these industries are using it, but not well, while others aren’t utilizing the benefits of social interaction at all. The following industries are massive industries, with thousands of companies within them. Don’t make the same mistake they are, and use social media to your advantage. 1.
DREW'S MARKETING MINUTE | THURSDAY, DECEMBER 16, 2010
[Retail] Marketing tip #8: Marketing is asymmetrical
Check out her post (by clicking on the link) and see how Wabi-sabi is impacting packaging, retail spaces and brands. Maybe it's the time of year and the fact that we're having a beautiful evening snowfall, but as i watched it snow, I got thinking about the uniqueness of snowflakes. They say there are no two the same because they're all asymmetrical in their own way. And yet -- what do we want from companies who market to us? Do we want fake perfection or do we want to see them for who they really are, warts and all? Personally, I want those rough edges.
SOSHABLE | FRIDAY, JUNE 5, 2015
[Retail] The Entrepreneurial Mindset
Macy’s -“Premier national retailer with iconic brands that each operate a multi-channel business involving outstanding stores and dynamic online sites.” Entrepreneurship is a mindset, one that the best among us have utilized to create powerful brands. Accepting the entrepreneurial mindset is not easy, however, and usually involves becoming the odd man out. After all, how can the average person understand wanting something so bad that you are willing to set everything else aside, or having a laser like focus that blocks everything out? What would that book of yours say?
CONVINCE & CONVERT | WEDNESDAY, JANUARY 28, 2015
[Retail] You’ve Got Brand Ambassadors. Now What?
From utilizing your ambassadors to help you come up with a new logo , to helping you figure out the next flavor , to suggesting new retail locations for your product , they actually have more valuable input them some of your highest-paid employees. Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. If you missed it, get caught up here. We all know how to identify the right influencers and reach out to them, or we wouldn’t have this job. But once that part is done, WTF do we do now?
MOBILEGROOVE | FRIDAY, OCTOBER 29, 2010
[Retail] IMPACT: Multi-tasking Connected Devices Can Boost Mobile Marketing Campaigns
Now, Barnes & Noble, the largest physical book retailer in the U.S. Standalone devices delivering one service are in danger of being steamrolled by multitasking machines designed to bring more value and connectivity to demanding consumers. Case in point: the first-generation of e-readers. At first, reading books on a big, clear screen was enough. But Amazon’s Kindle and Barnes & Noble’s Nook would never make it without continued innovation. Amazon has certainly beefed up the Kindle. is improving the Nook, an e-ink, e-reader device released on the market in November 2009.
BRASS TACK THINKING | TUESDAY, MAY 8, 2012
[Retail] When To Go Ahead And Have Your Brain Picked
One local business owner asked me for a few minutes on the phone to get some really basic social media advice, and in return we ended up talking for quite some time about the changing nature of the retail and local business landscape. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Undoubtedly you’ve read one of those posts or three. Mentorship. Absolutely.
SOCIALFISH | MONDAY, JUNE 8, 2015
[Retail] The #FutureOfBusiness WILL Radically Change Everything As We Know It
Retail efficiency: channel optimization, and inventory management. I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently. It brought together business and technology discussing emerging trends with respect to Collaboration, The Internet of Things , Virtual Reality and Workforce Disruption that will impact how business will function in the future. This also allowed me to step back and determine how the #FutureOfWork is really impacted by the events of the preceding years: the economy, technology and the rise of the consumer.
TRADESMEN INSIGHTS | TUESDAY, MARCH 4, 2014
[Retail] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. The key to a good app is no different from any other piece of content you develop. It has to answer and be helpful to your customers. To have an app for an app’s sake doesn’t do anyone any good. You need to be customer centric. The reasons for having an app are pretty simple: How many contractors do you know that don’t have a smart phone? Mobile represents over 5.3 billion mobile subscriptions worldwide. Productivity tools.
THE RELATIONSHIP ECONOMY | WEDNESDAY, AUGUST 10, 2011
[Retail] Which Dairy Farm Feeds You?
Dairy farming is a animal husbandry , enterprise, for long-term mass production of milk , usually from dairy cows , which may be either processed on-site or transported to a dairy factory for processing and eventual retail sale. Doc Searls recently shared his impressions of Google+ in a post titled “Tools for Independence. Doc refers to Google+ and all the other “social containers as commercial web dairy farms. Doc writes I’m thinking more about infrastructure these days. Right now nearly all the sites and services we call “social” are platforms for advertising.
CONVINCE & CONVERT | WEDNESDAY, OCTOBER 29, 2014
[Retail] How Google Trends Helps Employers and Job Seekers
Amazon is the most searched retail company and 50% more popular than #2, Walmart. Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. It’s a win-win. cowbell creates joy for you and other people.
CONVINCE & CONVERT | TUESDAY, SEPTEMBER 10, 2013
[Retail] How to Win at Content by Targeting a Niche
Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace. What if….
CONVINCE & CONVERT | TUESDAY, JULY 29, 2014
[Retail] 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. I was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. 255,262 total article views From 0 ? 35 views per post.
LAUREL PAPWORTH | MONDAY, MAY 20, 2013
[Retail] Financial Services and Social Media The Australian
Which makes it all the more surprising that research by Comar Brunton into more than 500 retail investors in Australia found that 54 per cent considered that social media delivered “no real benefits” for investors. If your financial services/advisor is not using social media, sack them. The Cost of Inaction is too high. WHEN the Twitter account of Associated Press was hacked last week, a single tweet was sent out: “Breaking: Two Explosions in the White House and Barack Obama is injured.” The market responded accordingly. Apple now engages with social media.
TWIST IMAGE | TUESDAY, JANUARY 31, 2012
[Retail] A Pinteresting Story
Pinterest Becomes Top Traffic Driver for Retailers - via Mashable. That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800 million users and talk that it will hit a billion connected people by the summer, it doesn't seem like Twitter is a true competitor. or that any other competitors are waiting in the wings. That Pinterest thing. Pinterest is a digital mood board mixed with online scrapbooking. Pun intended. clickz.
FRESHNETWORKS | FRIDAY, SEPTEMBER 12, 2014
[Retail] Agile innovation update September 2014
The event, which kicks off today, will see agile teams of web developers, marketers, designers and entrepreneurs come together to consider how the retailer can tap into digital, social and mobile to encourage consumers to live a healthy lifestyle. Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at Uber’s agile approach to service development, Barclaycard’s plans to use its wearable payments technology as an insight tool and Tesco’s hackathon to drive innovation. Uber leads the way in agile service development.
FRESHNETWORKS | WEDNESDAY, JULY 16, 2014
[Retail] Digital trends round-up July 2014
If Amazon is indeed able to break into the smartphone market and the technology takes off, the Fire Phone will help the online retailer strengthen its m-commerce offering and position itself favourability against competitors. Each month we bring you the FreshMinds trends round-up – a summary of innovations , new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. Disruptor Instacart continues to expand across America. Caixabank launches largest wearable technology payments programme in Europe.
DIGIGEN | SUNDAY, MARCH 7, 2010
[Retail] Collaboration: The Fab 40 Online – Wallpaper and Poke
The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion. Limited. Powered by WordPress and Hybrid
CHARLENE LI | THURSDAY, JULY 1, 2010
[Retail] Win a Free Meeting with Charlene Li
If you don’t have the book already, you can find it in many retail stores. Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Win a Free Meeting with Charlene Li Update: This contest is closed and winners have been contacted. Thanks so much to those who participated ! I’m thrilled that my new book, “Open Leadership , was recently named #5 on the New York Times bestseller list.To celebrate, I’m giving away five one-hour meetings (in person* or on the phone). So think of the possibilities! Just downloaded your book on Audible. Thanks!
THE BLAKERY | FRIDAY, OCTOBER 8, 2010
[Retail] To Serve Man
As we made our way back to New York City my eyes traced the big box retail stores, post offices and abandoned warehouses flying by. As our train screeched to a halt dirt kicked up in a fury clouding our windows. Our train car was hot and dark. Babies were crying, tourists were sweating, and there was no employee in sight to explain why our train wasn’t moving. I was on an Amtrak train from Philadelphia en route to New York City excited for an afternoon of Kentucky Derby, Mint Juleps and ”ladies who lunch” hats. Twenty five minutes passed. I was shocked by the apathy from the train staff.
CROWD MEDIA | TUESDAY, OCTOBER 16, 2012
[Retail] 33 Million People in the Room – Juliette Powell
Aside from my degree in Computer Science and Artificial Intelligence and being a team member at Crowd, I am also an entrepreneur in the retail business. If you are looking for a book to show you how to get on, get started and make a social network work for you, then this is it! found this a compelling read as I could apply it easily to my every day life. It explains thoroughly how the Microcelebrity leverages their amazing power and how you could achieve worldwide impact in the niche that matters to you. It just seemed the most logical way to spread the word.
ARI HERZOG | WEDNESDAY, OCTOBER 10, 2012
[Retail] How Municipal Websites Can Engage You
Despite social acceptance of these behaviors on retail and peer-review sites, there is a general anachronism with local government. If you clicked here to learn how local government websites can engage you, there is something I need to ask you to do first: Please vote for me so I can speak about the subject in April 2013 at the National Conference for Media Reform. The past three years have witnessed unprecedented Internet actions from the White House on their blog and across social media. And yet local governments have a long way to go. Please vote here before October 26. Need help?
TWIST IMAGE | TUESDAY, NOVEMBER 13, 2012
[Retail] Why Email Needs A Facelift
From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). There has got to be something better than email. As each email comes in we move it, push it and poke it in hopes of getting it into the right place, but it doesn't end and - like Tetris - the pieces just continue to fall until the screen fills up and all we can do is claim email bankruptcy.
SOCIALNOMICS | TUESDAY, APRIL 28, 2015
[Retail] Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick
Along with social ads for ecommerce retailers, TellApart also offers a way to place ads in other companies’ emails to potential customers. Josh McFarland, co-founder and CEO of TellApart said “TellApart’s strengths in personalization, dynamic product ads, commerce data and with retail advertisers are strong complements to Twitter’s deep experience in mobile, understanding users and the app ecosystem.”. TechCrunch – To boost its commerce ads and sell more of them, Twitter announced some big moves as part of today’s earnings. TwitApart. Costolo invested in TellApart’s $4.8
FRESHNETWORKS | SUNDAY, MARCH 14, 2010
[Retail] Social Gaming – SXSW panel
SdH: The value of brands in a retail world was huge. image from shutterstock. Social gaming is a hot topic here at SXSW. The industry has been growing at an incredible rate and traditional gaming companies have been caught unnawares by a flurry of new market entrants. Playfish was one of the 2009 success stories. Within two years of starting the company, they are attracting 60million monthly players and are selling 90million items a day (virtual goods and unlockable gameplay). It’s also been a huge personal success for the founders, who sold the business for £240M last year.
BLUE FOCUS MARKETING | SUNDAY, JANUARY 9, 2011
[Retail] Marketing Trends for 2011
Consumers in greater numbers are using their mobile devices to assist in-store shopping, from browsing retailer websites to scanning barcodes to get product and price comparison information, to checking in to search for deals.”. “It’s all about protecting and nurturing the brand. Writing this post made me think of R.E.M.’s hit song. Yes, things are a bit crazy but this is also an exciting time for marketing professionals. As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches. So, here’s my list. Advice: ROI? Advice: Win/win. R.E.M.
SOCIALFISH | MONDAY, AUGUST 17, 2015
[Retail] Is the Financial Services Industry Poised for Market Disruption?
More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. iBeacon technology goes one step further and uses Bluetooth low energy signals (LES) to drive this relevance within customer’s proximity to product within the retail environment. Leaving a bank was difficult. After That was then.
KIKOLANI | FRIDAY, AUGUST 23, 2013
[Retail] Fetching Friday – 21 Marketing Links
How are the Top 50 Retail Brands performing on Facebook? Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 50 List, and found a number of key social trends in the industry as well as ranking the top brands by their own engagement system. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Featured Posts. Blogging / Content. Get a rare peek behind the scenes!
KIKOLANI | WEDNESDAY, NOVEMBER 13, 2013
[Retail] 10 Ways to Make Money Online on Black Friday and Cyber Monday
Black Friday fever has already begun with major retailers sharing (or “leaking”) their ads early. If you’re just thinking about your shopping plan and budget for this year’s Black Friday and Cyber Monday, then you’re going to miss out on the best time to increase your online earnings. For affiliate marketers and product creators, Black Friday and Cyber Monday are golden opportunities. Here are my ten tips for making money online with Black Friday and Cyber Monday. Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. without it and save $100.
SAYING IT SOCIAL | MONDAY, JULY 12, 2010
[Retail] Musings on Joining New Social Media Sites, Site Recommendations.
eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Musings on Joining New Social Media Sites, Site Recommendations and On-Going Participation A while back I set up accounts on Amplify and Clipmarks. think I played around with them for a couple days and then didn’t give them much more thought. After a few minutes of doing some re-arranging and updating my profile I was back in business. One day, four new sites. What are your experiences with trying out new sites?
CONVINCE & CONVERT | TUESDAY, JANUARY 7, 2014
[Retail] How to Build a Content Calendar (Plus a Free Template for 2014)
for retailers, Christmas, or for accountants, the end of the Tax Year). Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The Goal of a Content Calendar.
SOCIAL MEDIA CITIZENS | TUESDAY, SEPTEMBER 21, 2010
[Retail] Interview with Social Media Citizen: Mary McKnight | Social Media.
By combining what we know form the social graph about your personal tastes, marries it to where you are and what your doing right now through your checkins and mobile location and what retailers are near you that match your interests, we can deliver an immediate message that will incent you to act. I, personally, can’t wait for the day when I am walking down Newbury St and my phone messages me about a 25% discount at Marc Jacobs just as I walk past! She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. Valid XHTML 1.0
GEMMA WENT | WEDNESDAY, MAY 26, 2010
[Retail] Case Study Crunch: IT and Technical
Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? From the corporate giants to the SMEs, there should be a case study relevant to all. Hope they’re useful. Social Media Today // 24-05-10. Dyn Inc.
DIGITAL VOICES | TUESDAY, AUGUST 30, 2011
[Retail] Bootstrapping a Marketing Program with Analytics
The example below illustrates this relationship for an online retailer that wished to justify increased sales through an expanded marketing program budget. This retailer used a multi-channel marketing program that includes Facebook, Google Ad Words and Search Engine Optimization (SEO) to promote their products. Given the multi-channel nature of this retailer’s marketing program, and the fact that data from Facebook, Ad Words and SEO were neither integrated nor tracked at the customer level in their sales system, direct insight of channel spend to sales was not possible.
SOSHABLE | THURSDAY, JANUARY 16, 2014
[Retail] Top 10 Social Media Tips & Predictions For 2014
recent publication on Digital Trends went into detail about how Pinterest “Pins” have more value to online retailers than Facebook “Likes.” It goes without saying that social media seems to shift at a moment’s notice. This may not mean much for those who utilize Facebook, Twitter and pages of that nature for leisurely purposes but what about those who wish to expand their digital presences? What if they want to help themselves or their brand become noticed? In order for social media to be utilized well during 2014, here is a list of the top 10 men moves that should be made. 1.
BILL HARTZER | TUESDAY, APRIL 27, 2010
[Retail] Why Do Customers Tattoo Themselves with the Brands They Love?
If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Why do bikers brand Harley’s flaming eagle onto their arms? Tattoos were once considered counter-cultural in America.
MASHABLE.COM | TUESDAY, NOVEMBER 2, 2010
[Retail] What the Future Holds for B2B Social Media Marketing
Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Interesting.
DIVA MARKETING BLOG | FRIDAY, MARCH 25, 2011
[Retail] Twitter Etiquette For Agencies/Freelancers
Perhaps spending time on the retail floor, on customer service calls, talking to sales reps and interviewing the receptionist who has been there for 27 years, using the product. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question. Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . This question was inspired by the recent Tweet-storms.
GAURAVONOMICS | TUESDAY, MAY 14, 2013
[Retail] Future of Engagement #9: Social Live Experiences
Finally, many brands have already integrated digital elements – like QR codes and touch screens – into their retail experiences. We expect more brands to transform their retail experiences into social live experiences, by encouraging shoppers to share messages or photos on their friends’ social networks to avail of discounts or shopping advice, bringing online reviews into the store to help shoppers make better shopping decisions, and creating in-store activations that people can participate in online. - X – X – X -. What are Social Live Experiences? Google Glass.
SPIN SUCKS | MONDAY, AUGUST 2, 2010
[Retail] The Time for Location-Based Marketing Is Now | Spin Sucks
Huge cost saver for the retailer and frankly cuts weight out of my handbag. And so now you “own social media for this fictional company with over 5,000 retail locations and you’re trying to figure out how to best deploy a location-based service in that fictional company. The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. Let’s put this into perspective. WHY would you wait? The time for location-based marketing is now. EXACTLY!
ARI HERZOG | TUESDAY, DECEMBER 27, 2011
[Retail] A New Tablet Today
It retails new for $449 and Amazon sells it for 16% less. I waited for the Acer Iconia a500 tablet to arrive, and I unpacked it today. But I bought it much lower from eBay, being the winning bidder at $270 for a manufacturer-refurbished model. specifically chose this device because it runs the Android [.] Thank you for reading! If you are inspired to add a comment with your thoughts, please visit A New Tablet Today in your browser. Ari Herzog is a new media explorer. You can join his Facebook blog community here and sign up for his email newsletter. Recent comments Great info Ari….
SAYING IT SOCIAL | THURSDAY, JUNE 3, 2010
[Retail] 12 Reasons Your Business Needs a Social Media Marketing Program.
eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Please share your experiences!
TWIST IMAGE | THURSDAY, AUGUST 16, 2012
[Retail] Pop Goes The Social Media Bubble
Last time I checked, Groupon was a daily-deal retail business, Facebook was an online social network and Zynga was a gaming company. Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the social media bubble. Now what? The CNN Money theory goes like this: "How quickly things have changed. It was just a year ago that Silicon Valley was gripped by an are-we-or-are-we-not in a bubble debate. Perhaps. Social media is hardly dead. Did it pop?
SOCIALMOUTHS.COM | MONDAY, OCTOBER 25, 2010
[Retail] How To Measure Blog Conversion
Maybe you didn’t know this about me but I used to own a company selling products such as Directv and T-Mobile, an authorized dealer like any of the ones you see out there, mostly at retail stores. SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. All easily measurable items. Conversion can mean different things for different people. Is this possible? Of course not.