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  • BRASS TACK THINKING  |  WEDNESDAY, JANUARY 12, 2011
    [Retail] Buy 2 Copies of The NOW Revolution, Get Stuff.
    All major online retailers have the book on pre-order sale price of just $13.78 Our new book  The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus, nothing says Happy Valentine’s Day like a book on social media’s transformative impact on modern business! You’ll get prizes from  Sweet Leaf Tea ,  Taylor Guitars , Swix ,  ThinkGeek ,  Moosejaw , and  Codero !
  • SOSHABLE  |  THURSDAY, JANUARY 16, 2014
    [Retail] Top 10 Social Media Tips & Predictions For 2014
    recent publication on Digital Trends went into detail about how Pinterest “Pins” have more value to online retailers than Facebook “Likes.” 'It goes without saying that social media seems to shift at a moment’s notice. This may not mean much for those who utilize Facebook, Twitter and pages of that nature for leisurely purposes but what about those who wish to expand their digital presences? What if they want to help themselves or their brand become noticed? In order for social media to be utilized well during 2014, here is a list of the top 10 men moves that should be made.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 3, 2012
    [Retail] 10 Best Entrepreneurs of 2011 Infographic
    Corrin had never worked in food service or retail before opening. Will you be one of the top entrepreneurs in 2012? Learn from the below and you can become a Digital Leader ! From: BusinessMBA.org. Also from BusinessMBA.org: Do a quick search for important entrepreneurs. Do you see any wrinkles on those faces? You sure don’t—some of them might even still have baby fat. does a yearly list of the top 30 entrepreneurs under 30.  Business MBA  decided to find out how ten of these young adults are making huge impressions on business and on the world. Founded 2007. Founded 2007. 50 employees.
  • TWIST IMAGE  |  THURSDAY, DECEMBER 9, 2010
    [Retail] Give The Gift Of Knowledge
    We don't need more things made of plastic with lights and buttons on it, and we don't need any more gift cards to a major electronics retailer. It's not an iPad. It's not a Kindle. It's not a Xbox game. Sorry. To some, this is going to sound like it's coming from the person who gives young children socks as gifts for the holiday season. don't. But, let's face it, we live in a world of abundance (not everybody, but most of the people who read this Blog have it fairly good). One of the most powerful gifts you can give someone is knowledge. just yet. Bonus! They'll have you to thank.
  • CONVERSTATIONS  |  MONDAY, JANUARY 27, 2014
    [Retail] Always with Your Customers and Prospects in Mind
    And eventually, your window display becomes brown butcher paper with a sign saying, “ Retail Space Available.” 'At your store or office location, you probably don’t set up shop to impress the Chamber, your Merchant’s Association, BNI members, or even the local business journal. It’s for your customers and prospects. If your window display is setup to receive accolades rather than sales, though there may be overlap, you’ll eventually lose sales. Google wants your business to succeed, and they teach small business owners how to become more findable.
  • SOCIALNOMICS  |  THURSDAY, MARCH 6, 2014
    [Retail] How Brands Define Their Personality Through Social Media
    Boohoo is an example of a fashion retailer who uses social media effectively to build interaction and engagement with their followers. 'There’s nothing worse than a boring old brand spoiling your day by hijacking your otherwise (fairly) interesting news-feed. They turn up in their corduroy trousers trying to speak like a teenager whilst touting their products left, right and centre. Then there are the brands you love who don’t appear to have turned up to the party, you get the impression they’ll take your money but don’t want to hang out, cheers Apple! Boohoo - Encourage feedback.
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 8, 2013
    [Retail] Growing Your Online Sales: Best 5 Ways to Execute Internet Marketing Strategies
    Local SEO deals with all the companies, which have physical address, so if you are a doctor, mechanic, retailer, or some other businessman, local SEO can help you to find the relevant customers over the web. 'The purpose and goal of online marketing is similar to the traditional marketing strategies. Both methods are meant to boost up the brand awareness and help in finding out a number of customers for any particular company. But talking about carrying the online marketing, it is very much different than doing the conventional way of marketing. Search engine marketing (SEM). Final word.
  • ENGAGING BRAND  |  SUNDAY, JANUARY 20, 2013
    [Retail] Engaging Brand 418 - Marketing to the Ageing Consumer
    Thinking about lighting and noise in retail to improve customer experience. Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Winnie Lee from Malaysia. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! From a marketing and business perspective is an ageing population a market demographic issue or opportunity? Related articles.
  • THE WAY OF THE WEB  |  TUESDAY, NOVEMBER 2, 2010
    [Retail] Three more reasons not to under-estimate gaming
    It sold 300,000 copies in the first week, and over 500,000 in the first fortnight as a prequel to the forthcoming full retail game, and as content sufficient enough to stand alone. Most people are probably aware that I’m deeply interested in videogames and the gamification of the world which is occurring as more and more businesses and individuals look at what is able to be produced by game methodology. For example: More than a billion hours are being spent on Xbox Live each month. Taken globally across every platform, there are figures as high as 3 billion hours a week.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 20, 2013
    [Retail] Using Social Media to Peruse the Job Market
    Besides, whether it’s jobs in retail or business careers you’re looking for, professionalism always comes first. 'In today’s market, trying to find a new job is sometimes like trying to find a needle in a haystack alongside thousands of other competitors digging around in the same bale. Luckily, social media sites like Facebook, Twitter, and LinkedIn are here to help you not only find the needle, but turn it into a successful career. And, as long as the proper steps are taken, social media can become your own personal online job recruiter. Build a Supportive Profile.
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 11, 2012
    [Retail] Photography for Social Media: 5 Detailed Tips
    You may find that you can use your booth at a trade show as a nice background for portraits of your customers, or the front of a retail store with some sort of branding in the background as a good outdoor setting. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm   Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. The ability to wear and master a plethora of hats is understood by many to be the hallmark of a great community manager. It’s a demanding job, to be sure. But don’t stop there.
  • CHARLENE LI  |  WEDNESDAY, AUGUST 18, 2010
    [Retail] Facebook Places completes the picture - Founder of Altimeter Group.
    Whether you’re an electronics retailer, a supermarket or a hair salon, start to nurture your Place Page activity streams now. Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Facebook Places completes the picture By Susan Etlinger and Charlene Li (Note: Susan Etlinger is my colleague at Altimeter Group. She wrote this post, I edited, and it’s cross posted on her site as well as on Altimeter’s blog ). Today, Facebook confirmed that it is adding location awareness to the Facebook experience.  Scale. user-curated “Place Page.” What’s popular?
  • ENGAGE  |  FRIDAY, DECEMBER 6, 2013
    [Retail] #MeetVelocity: 10 Content Marketing Questions Answered By the Content Velocity Team
    As a social journalist for the National Hardware Show Industry Edge, Brianna reports on product trends and retail insights for the hardware industry. Her previous life in jewelry retail and experience with using social media for small business lends her the ability to create content the industry goes gaga for (ask about her killer Pinterest skills). 'The “concrete jungle” is an apt reference to New York City’s impressive but intimidating urban environment. On Monday, Dec. Meet the team: Andrew Hanelly, SVP Strategy. Also, he''s a giant media nerd. Read his Q&A here.  .  .
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 2, 2013
    [Retail] Social Media is a Terrible Ecommerce Tactic – or is it?
    'Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. Along with my friend Mitch Joel , author of CTRL ALT DELETE , I was asked to evaluate and comment on these findings. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). that would be a viable hypothesis.
  • PROBLOGGER  |  WEDNESDAY, AUGUST 8, 2012
    [Retail] How to Add Your YouTube Videos to Pinterest
    The reality is that Pinterest is a phenomenal tool for retailers, but if you’re a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy. This guest post is by Krizia of CreateProfitableVideos.com. So you’ve started using Pinterest to promote your blog. Congratulations! When I started using Pinterest to promote my business, at first I was just happy uploading cool-looking photos. From my experience, Pinterest can be a colossal waste of time. Pinterest lets me capitalize on all that work, through a different medium.
  • T2 SOCIAL  |  TUESDAY, SEPTEMBER 17, 2013
    [Retail] 4 Reasons Why Social Media is a Must for Business
    And in the retail industry, 73% of brands have found a new customer on Facebook. 'There is a lot out there that defends the use of social media, but here are four reasons why social media is a must for business. It’s everywhere. We hear about it every day and yet, there are still some companies out there that do not believe in the potential that social media offers. Well, below are four reasons why social media is a must for business and shouldn’t be ignored – by anybody. Everybody’s Doing It. ” But social media is different! It Spreads the Word.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 16, 2013
    [Retail] How to Use Social Strategies to Drive Business Goals
    Finally,  Expion  has put out an interesting new report called The Fave 50 Social Retail report. 'Brian Solis, Altimeter Group @briansolis. Brian Solis , principal analyst at Altimeter Group , joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views on narcissism and how it affects businesses’ abilities to reach people. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now . The RSS feed is:  [link]. Gvidi.
  • SOCIAL WAYNE  |  TUESDAY, JANUARY 3, 2012
    [Retail] The 10 Biggest Entrepreneurs of 2011 – infographic
    Corrin had never worked in food service or retail before opening. From: BusinessMBA.org. Matt Mickiewicz, 99designs Co-Founder—27 Years Old. Mickiewicz’s business partner, Mark Harbottle, is 37. Founded 2007. Located in San Francisco and Melbourne. 27 employees, with plans to double that number over the next year. No official revenue released—“eight figures”. 99designs is a hub for businesses to find graphic designers without having to do all the searching themselves. Recent acquisition of Series A funding from venture capitalists Accel Partners—$35 million. Founded 2007. 50 employees.
  • ARI HERZOG  |  WEDNESDAY, NOVEMBER 16, 2011
    [Retail] Why the Kindle Fire is Not For Me
    It isn’t a perfect experience, but if nothing else it’s a promising look into the future of retail commerce. I did not want a Kindle to replace the experience of reading tactile books when I wrote about it in February 2009. The majority of your comments agreed with me. Fast forward nearly three years and I still don’t want the thing. The Kindle Fire is not for me. Not yet. Engadget reviews the Kindle Fire with a concise conclusion: The Kindle Fire is quite an achievement at $200. That the Fire has. am typing this sentence on an iMac. also own a smartphone. Not for me.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, AUGUST 26, 2009
    [Retail] Creating Passionate Customers: Brand Evangelism and What it Means.
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Creating Passionate Customers: Brand Evangelism and What it Means to Your Business Creating Passionate Customers: Brand Evangelism and What it Means to Your Business by Tamar Weinberg on August 26, 2009 Share Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be.
  • MOBILEGROOVE  |  FRIDAY, MARCH 4, 2011
    [Retail] Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media
    The fit between mobile and retail is obvious. Text messaging is also core to CRM, enabling the retailer to opt consumers into its loyalty club for ongoing engagement and remarketing. HOW I SEE IT: It makes no sense to have a mobile strategy that restricts consumers from interacting with retailers on the basis of the device they own. Consumers have shown us that they like to interact with retail brands and marketers who make it simple for shoppers to engage. Does it makes sense to exclude these shoppers from the action? Macy’s doesn’t think so.
  • MOBILEGROOVE  |  TUESDAY, AUGUST 31, 2010
    [Retail] SOCIAL MEDIA ASIA PODCAST: Toys “R” Us Reveals Mobile Shopping & Barcode Asia Strategy
    It has placed social media at the center of a retail strategy sharply aimed at results. urge you to listen in and hear his pragmatic views on social media, personal mobility and how this all comes together in a shopping experience aimed to blur the boundaries between physical retail (in-store shopping) and virtual interaction (scan a barcode to engage via social media). Among the highlights: LOYALTY & RETAIL: As Argha sees it, the number one priority of all his programs is to drive people into the stores to buy toys. PODCAST WITH ARGHA SENN. million members. 15:45].
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 20, 2010
    [Retail] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.
  • SAYING IT SOCIAL  |  TUESDAY, JUNE 22, 2010
    [Retail] How to Create a Custom URL for Your Facebook Business/Fan Page.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# Answer: You didn’t do it right:-) In all seriousness, you just entered your desired username in the incorrect spot. Log into Facebook. Hope this helps!
  • MOBILEGROOVE  |  MONDAY, MAY 14, 2012
    [Retail] ANALYSIS: Making Mobile Finance Advertising & Engagement Pay Dividends
    New research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that finance brands aren’t only the big(gest) spenders in mobile advertising (outranking other sectors including retail, entertainment and automotive). It also draws from consumer surveys and hard data across thousands of mobile ad campaigns (reaching over 300 million unique users globally) to help finance brands understand who their customers are , how they use their mobile devices and where (how) ad campaigns can reach them at scale. Tough questions.
  • PROBLOGGER  |  TUESDAY, DECEMBER 14, 2010
    [Retail] ProBlogger the Book: 44% Off Today at Amazon
    Normally retailing for $24.99 If you’ve been putting off buying ProBlogger the Book (the ‘real’ paper one) that I wrote with Chris Garrett – today’s the day to pick one up at Amazon. today they have it at 44% off – just $14.04. They often have had it at 30% off so this is the lowest I’ve seen it go. PS : this is the 2nd edition of this book and it’s also available for Kindle as well as as an Audio version. Post from: ProBlogger Blog Tips. ProBlogger the Book: 44% Off Today at Amazon. ProBlogger Site News
  • PAMORAMA  |  SUNDAY, DECEMBER 13, 2009
    [Retail] What Google's Real-Time Search Means for Brands
    Or conversely, has a bad experience at your retail outlet and uses their cell phone to instantly Tweet about it to friends and followers. Or conversely, has a bad experience at your retail outlet and uses their cell phone to instantly Tweet about it to friends and followers. link] AZKMB Good post, It seems that a lot of the early SM adopters are for retail products. link] AZKMB Good post, It seems that a lot of the early SM adopters are for retail products. Google’s real-time search is poised to have a significant effect on brands in the social media space.
  • TWIST IMAGE  |  TUESDAY, MAY 21, 2013
    [Retail] Welcome To The One Screen World
    According to a recent survey by Adobe , 45% of marketers still don''t have a mobile presence, and this is happening at the exact same time that eMarketer is reporting that 15% of online retail sales will take place this year via a mobile device (sales will reach nearly $39 billion in 2013, which is up over 56% from 2012). online retail. 'Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team''s ability to create a television ad for the consumer electronics company, LG. " Smart in a connected sense. brand.
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 11, 2012
    [Retail] ME Domain Name Registry Holds Social Media Contest
    Approximate Retail Value (“ARV”): USD $579.00 / CAD $573.47each. domain name registry,ME Registry , is holding a social media contest. There are prizes for everyone who participates during this social media contest, and three grand prize winners will receive a Canon EOS Rebel T3 Camera. If you follow.ME on Twitter and retweet the.ME contest once a day during contest period and you’ll get a free.ME domain name registration. There are 3 grand prize winners, and the.ME domain name at www.Domain.Me. Predrag Lesic, CEO of the.ME Registry. on Twitter. domain registration.
  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 24, 2010
    [Retail] WOM: What's Really Behind The Buzz
    Chart courtesy 1000heads, used with permission “From customer service, to PR, advertising, digital/web, retail & POS and even internal staff culture – we believe word of mouth affects everything in, around and about any business.&# “In terms of measurement, we operate around four core principles: Content, Context, Participation and Reach. It’s a clever integrated approach to working both alone, as well as in partnership, to complement other creatives with a very accurate title: ‘ word of mouth ’ (WOM). How many heads? What I didn’t know, was exactly what he did.
  • SPHINN  |  THURSDAY, SEPTEMBER 23, 2010
    [Retail] As a big plus - the home page is already a lot fresher
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] Well, I think it's sad a small group of SM gamers destroyed it for.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] I think this is poor reasoning, you will never get MORE traffic by.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] Emma, we've done all that. I can't say it enough. We've encouraged.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] Hi Danny. What constitutes "quality conten"t. We write an original.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • BILL HARTZER  |  TUESDAY, MARCH 9, 2010
    [Retail] CheapTweet Upgrades Its Social Deals Search Engine
    CheapTweet is operated by Appozite (www.Appozite.com), an Austin, Texas-based startup developing social e-commerce software to connect unique and interesting retailers with customers. CheapTweet.com , a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet’s 2.0 CheapTweet has addressed a great need by harnessing the power of Twitter to help make consumer dollars stretch further. Subscribe to the comments for this post? Digg this!
  • TWIST IMAGE  |  TUESDAY, MAY 21, 2013
    [Retail] CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day
    If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. 'What are you going to reboot today? Today is the day. My second business book, CTRL ALT Delete , is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define the five movements that have changed business forever that brands are doing little (to nothing) about. These are movements. They are here.
  • SIMON MAINWARING  |  FRIDAY, DECEMBER 4, 2009
    [Retail] Special Interview: Rishad Tobaccowala on advertising’s digital and social media future
    Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, Razorfish, Starcom MediaVest Group and Zentih Optimedia. I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. So he truly is a world class expert on advertising and branding in the digital and social media space. hope it’s useful and, please, let me know your thoughts! Thanks! Facebook.
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, MAY 8, 2013
    [Retail] This Week in Social Media – 5/8/2013
    retailer Target is teaming up with Facebook for Cartwheel , part of a digital savings program that gives consumers a chance to select and share deals in an effort to drive more foot traffic to stores. 'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.
  • TWIST IMAGE  |  THURSDAY, JULY 11, 2013
    [Retail] Are We At The Beginning Or The End Of Publishing?
    This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. 'What would you make out of a question like that? Under normal circumstances, this is a tough question to dissect and answer in a cogent way. We were asked to answer this during a concurrent session being held outdoors in a tent set-up with people mingling and networking outside. Trying to create some energy and excitement in the room (err. tent) made my attempt frazzled. I''m hopeful that this blog post can clear it all up. Possibly.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 10, 2012
    [Retail] From Atoms To Bits To Atoms
    To put that price tag into perspective, Apple's first laser printer for the home (the LaserWriter , which was launched in 1985) had a retail price of $6,995 and pounded out a rocking eight pages per minute. Something amazing happened this past Sunday. spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. You can't exactly buy the parts at Home Depot. Welcome to the era of Makers. Imagine being able to read a book about the potential of the Internet back in 1995. Ask yourself this question.
  • WWW.POYNTER.ORG  |  THURSDAY, JULY 28, 2011
    [Retail] How badges help news websites build community, make money | Poynter.
    At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. Those reader relationships are the most valuable assets of your business.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 21, 2013
    [Retail] 6 Ways to Make More Out of Your Facebook Ad Campaign
    commerce pros know that when users downloads a retailer’s app, it usually leads to a lot more spending. 'Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. Don’t Let Facebook Do Your Bidding. Don’t let them do your bidding.
  • TWIST IMAGE  |  SUNDAY, JULY 24, 2011
    [Retail] Talking About Anything And Everything With CD Baby Founder Derek Sivers
    None of the big online retailers of music would sell his music. Episode #263 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web programming, turned to page one and started to figure out - on his own - how to build a website and integrate it with a merchant account. anything you want.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Retail] Kickstart Your Own Economy
    The book describes a new economy that has emerged online because we are no longer limited by the physical retail store and how much inventory can be sold per square foot. Can you test the market for a product without ever producing it? CW&T is a self-described, "teeny design studio in Brooklyn" that is basically a two-person operation - designers Che-Wei Wang and Taylor Levy. have a certain kinship with these two because we all love the Pilot Hi-Tec C pen, which unfortunately aren't readily available in North America. ballpoint pen. Black Hi-Tec-C Cartridge. Some thing new.
  • TWIST IMAGE  |  FRIDAY, JUNE 10, 2011
    [Retail] The Age Of Accountability
    We would hope that our creative struck a chord with an audience and converted people from bums on the couch to foot traffic at the retail level. How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion and wait for the quarterly sales reports to roll in. finger's crossed. If we did everything right, we still wouldn't be sure how well the Marketing engine was rolling along. Welcome to the age of accountability.
  • LOUIS GRAY  |  WEDNESDAY, MAY 11, 2011
    [Retail] Google Displays Big Numbers at GoogleIO. Is It Better?
    As was mentioned to me in a discussion with a small group of Google geeks, in a conference focused on developers, one shouldn't always anticipate the delivery of retail-capable products for end users. The first day of Google I/O 2011 was focused on Android. For Google, focusing on Android and the mobile OS' growth is a real point of strength, with incredible numbers and increased velocity. But there are still open questions as to demonstrable quality leadership that would have people on the other side of the aisle drooling with jealousy. billion installs to date. Don't get me too wrong.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, AUGUST 10, 2011
    [Retail] Which Dairy Farm Feeds You?
    Dairy farming is a   animal husbandry , enterprise, for long-term mass production of  milk , usually from  dairy cows  , which may be either processed on-site or transported to a  dairy  factory for processing and eventual retail sale. Doc Searls recently shared his impressions of Google+ in a post titled “Tools for Independence&#. Doc refers to Google+ and all the other “social containers&# as commercial web dairy farms. Doc writes&# I’m thinking more about infrastructure these days. Right now nearly all the sites and services we call “social” are platforms for advertising.
  • ENGAGE  |  THURSDAY, MAY 31, 2012
    [Retail] Making Magazines More “Pinteresting”: An Interview with Digimarc EVP
    Our goal is to try and keep it as simple to pin things from the physical world, magazines, retail outlets and the like, as it is to pin things from a webpage. Pinterest, a visual board of “pinnable” images, has got everyone talking—how to use it, if it’s going to last , and just why pinning recipes and dream outfits is so addicting. While waiting to board his flight, Digimarc’s Executive Vice President of Sales and Marketing Ed Knudson took some time to chat with me about the new venture, and how he thinks it’ll affect custom publications and the content marketing space.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, OCTOBER 5, 2010
    [Retail] Interview with Social Media Citizen: David Siteman Garland.
    Even though he did have success before social media existing (running a traditional retail wine company with his Dad) he really became a sensation because of social media and his ability to create ( Wine Library TV ), connect (with wine lovers initially and later on business lovers…that sounds awkward you know what I mean), and small talk (connect one-on-one with people). David contributes as a writer and business/entrepreneurial commentator to CNN , CBS Bnet , Small Biz Trends , The St. Louis Business Journal and Personal Branding Blog. You can follow David on Twitter or Facebook.
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 26, 2013
    [Retail] Internet vs. Television: Which Is the Second Screen?
    With so many different things to do online – from posting on social media to shopping at e-retailers –the Internet is not at the forefront of competition for consumers’ attention. 'Do you spend more time in front of the TV or in front of the computer screen? Just a few years ago, the answer probably would have been the television. But with a growing global online population, the Internet is gradually replacing television in the lives of modern individuals. Why Is the Internet a preferred medium for entertainment? How are Internet users watching TV? Flexibility. They can send emails.
  • WEB METRICS GURU  |  MONDAY, MARCH 14, 2011
    [Retail] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
    That’s certainly not an issue if you’re in that vertical, but for Retail, B2B, Travel, Public Sector, and Health&Pharma, it might leave a bit of chill. Excited that SocialCRM is taking place not only in London on May 6 th (which I considered attending and speaking at) but New York on July 12 th , 2011 which I definitively plan to attend (and hopefully speak at) – also, as my book will be published on August 19 th , I would definitely promote Social Media Analytics there. LinkedIn, Nimble ,  ConnectedHQ ), customer engagement (e.g.  Lithium ,  Jive ), data monitoring and capture (e.g.
  • CONVINCE & CONVERT  |  FRIDAY, NOVEMBER 8, 2013
    [Retail] Do You Know When to Create and When to Curate?
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Paul Haskell, Omaha Steaks @phaskell. Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Listen Now.
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 30, 2010
    [Retail] Reflections and Reviews of Septembers Gone By
    This story of a small town retailer missing out on both conversations and measuring foot traffic translates to a few online practices as well. At the turn of the calendar, let's revisit some posts from this and past Septembers: September 2010. Why You Should Be Keeping Score of Your RSS Metrics & Using Feedburner -Amazing how many bloggers don't measure their feeds - not just subscribers, but reach and item views. Here's a few examples of what you can glean from the data. True in the boardroom and the classroom. But it was worth it for me, and hopefully for you. Never stop learning.
  • SOSHABLE  |  FRIDAY, DECEMBER 9, 2011
    [Retail] Frugalo: Taming the Daily Deals Monster
    If there’s a brick-and-mortar retailer that doesn’t send out emails with flash sales, they probably aren’t going to be around for much longer. There are more daily deals sites out there than you could even count. Despite IRL record crowds in stores on Black Friday, online purchases set records, too. It’s nearly paralyzing to make sense of it all if you’re the consumer. That’s where the startup, Frugalo, wants to help. Let me make one thing clear: I haven’t bought a single daily deal yet. It can be completely overwhelming.
  • BARE FEET STUDIOS  |  WEDNESDAY, AUGUST 18, 2010
    [Retail] Why I Did Not Freak Out Over My Stolen iPhone | Bare Feet Blog
    It took 45 minutes and only cost $168 – about half the retail price courtesy of my Progressive policy. Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > HowTo , Money Matters , Strategy , Tech Tools > Why I Did Not Freak Out Over My Stolen iPhone Why I Did Not Freak Out Over My Stolen iPhone by Roxanne Darling on August 18, 2010 Last Friday night we were heading home from visiting some friends in Lanikai.
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JUNE 21, 2010
    [Retail] Your Brand Has a Facebook, Twitter and Blog Page. So What?
    The article , by Retailer Daily, summarized a series of articles all drawing a similar conclusion: fans are more valuable than non-fans. Home It’s Josip Archives Let’s Talk The Word on the Web Your Brand Has A Facebook, Twitter and Blog Page. So What? Written on June 21, 2010 by Josip Petrusa 0 Comments Tweet Share Save You have a Facebook, Twitter and blog page along with banners, ads and click-able links. Like everyone else, you know that social media is a relatively new player in the marketing and advertising game. It’s there and you’re going to use it. Why wouldn’t you?
  • IT'S JOSIP NOT JOSEPH  |  MONDAY, JUNE 21, 2010
    [Retail] You Have a Facebook, Twitter and Blog Page. So What?
    The article , by Retailer Daily, summarized a series of articles all drawing a similar conclusion: fans are more valuable than non-fans. Home It’s Josip Archives Let’s Talk The Word on the Web Your Brand Has A Facebook, Twitter and Blog Page. So What? Written on June 21, 2010 by Josip Petrusa 0 Comments Tweet Share Save You have a Facebook, Twitter and blog page along with banners, ads and click-able links. Like everyone else, you know that social media is a relatively new player in the marketing and advertising game. It’s there and you’re going to use it. Why wouldn’t you?
  • GET SOCIAL PR  |  SUNDAY, SEPTEMBER 15, 2013
    [Retail] Using Guest Blogging As a Good Digital PR Tactic
    ” And, in my overall media strategy for one client, I wrote guest columns as a tactical exercise to interject the company’s thoughts on financial planning into the retail cooperative hardware story industry. 'Guest blogging as a link building tool for SEO has been a tactic for quite some time. But the benefits of guest blogging go far beyond strengthening one’s rank in Google. The practice of writing guest content isn’t new. Case in point, the New York Times published an Op-Ed piece by Vladimir Putin on Syria. We’ve Been There Done That. Right? Strategy
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 7, 2010
    [Retail] Ignore Foursquare at Your Peril - An Analysis of Potential.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Ignore Foursquare at Your Peril – An Analysis of Potential April 7th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? chose geo-location apps as the topic for my session. At least it is for me. if that helps.
  • MYRLAND MARKETING  |  TUESDAY, APRIL 6, 2010
    [Retail] THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS….
    While many lawyers shy away from Facebook for business development, if you are practicing retail law: family law, personal injury law, employment law etc – than Facebook is a great place to engage with individuals talking about what you do. Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.  Digg this!
  • FRESHNETWORKS   |  TUESDAY, MARCH 18, 2014
    [Retail] Three hardware trends that will drive growth in the gaming sector
    While bricks and mortar specialist games retailers are working ever harder to secure gamers’ spend, digital marketplaces such as Steam are showing increasing potential. Oculus Rift is expected to retail at about $300 (£179) and it will be interesting to see both what price Sony has in mind for its own version, and whether or not Microsoft will follow suit for the Xbox One. But sales of Sony’s Playstation 4 tell another story. The console, which launched in Western markets in November last year and in Japan last month, has sold more than six million units.
  • CHRIS BROGAN  |  SATURDAY, OCTOBER 15, 2011
    [Retail] The Zappos Way of Making Buying Easier
    It would be an oldschool recommendation, if I told you that Zappos knew more than most people about retail and/or customer service. We’ve known that for years. But I have another reason to love them: they make the best product videos. They are fast, concise, and full of information. Here’s one for a trail running shoe I’m considering buying. If you can’t see a video above this line, click here. See that? That’s the takeaway. Shoot brief, shoot informative. Shoot casual. What do you think? Who’s making videos this effective? communication socialmedia
  • WWW.CLICKZ.COM  |  TUESDAY, JANUARY 4, 2011
    [Retail] Why Host a Blog on Your Corporate Website?
    Social Media Influenced Just 5% to Visit Retail Sites AT&T Puts Ratings and Reviews on Facebook Page WPP Buys Blue State Without Key Obama Digital Staff 10 Social Media 2010 Highlights (Data Included) Firefox Aims to Go Beyond Do-Not-Track Amazon.com Android BP Dell E-commerce FTC Facebook Google Groupon Nielsen Privacy Sears Twitter World Cup iPad ); //]]> SUBSCRIBE TO NEWSLETTERS Get ClickZ Search newsletters delivered right to your inbox. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Retail] 10 Ways to Make Money Online on Black Friday and Cyber Monday
    Black Friday fever has already begun with major retailers sharing (or “leaking”) their ads early. 'If you’re just thinking about your shopping plan and budget for this year’s Black Friday and Cyber Monday, then you’re going to miss out on the best time to increase your online earnings. For affiliate marketers and product creators, Black Friday and Cyber Monday are golden opportunities. Here are my ten tips for making money online with Black Friday and Cyber Monday. Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. without it and save $100.
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Retail] When To Go Ahead And Have Your Brain Picked
    One local business owner asked me for a few minutes on the phone to get some really basic social media advice, and in return we ended up talking for quite some time about the changing nature of the retail and local business landscape. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Undoubtedly you’ve read one of those posts or three. Mentorship. Several?
  • TWIST IMAGE  |  TUESDAY, JANUARY 8, 2013
    [Retail] The Future Of Marketing: You Connected To Your Toaster
    Not just these billboards, not just your smartphones, not just the signage at retail. What can media do? was driving on the highway and spotted a billboard. It was your average, run of the mills, type of billboard. It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. can't remember. We see thousands (if not, hundreds of thousands) of messages on any given day. Our immunity is impressive. Some want to quantify all of these message as visual pollution. There is no escape. No area is safe. Yes, you: the product.
  • MASHABLE.COM  |  WEDNESDAY, JANUARY 26, 2011
    [Retail] Making Data Relevant: The New Metrics for Social Marketing
    link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Twitter List Directory Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky DynDNS Intridea Welcome to Mashable! Have an account? This post was co-authored by Dhiraj Rajaram, the founder and CEO of Mu Sigma. Social media has come of age. Not many, right? link] [.] Confira [.]
  • MASHABLE.COM  |  WEDNESDAY, NOVEMBER 3, 2010
    [Retail] What to Consider When Building an In-House Social Media Team
    Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What is the ultimate purpose of your social media team? iOS 4.2
  • LOUIS GRAY  |  SUNDAY, DECEMBER 19, 2010
    [Retail] NOOKColor Combines Specialization, Potential & Android
    B&N's expertise is in its cultivated lists and access to titles, along with offering WiFi access in every store, along with the ability to preview any book while on their network, just as you could thumb through any book in any retail store. I've been using the NOOKColor as my primary reading device for the last month, and it's easy to see what the product does very well. am reading more, and saving money as well as bookshelf space by going fully electronic. Electronic book readers are not new, of course. nice twist. You can find out more at Barnes & Noble's NOOKColor site.
  • PROBLOGGER  |  TUESDAY, SEPTEMBER 20, 2011
    [Retail] Why Bloggers Should Pay Attention to the New Affiliate Tax Laws
    Online retailers such as Amazon that do not have a physical presence are not required to collect sales tax like brick-and-mortar businesses. Will national standards for taxing online retailers be implemented? This guest post is by Yasmine Mustafa of 123LinkIt.com. The Business Insider recently reported that ten thousand affiliates were recently dropped from Amazon’s Affiliate Program with little warning. How much income would you lose if you were no longer permitted to use the program? They were instantly cut from Amazon’s affiliate program due to a new affiliate tax law.
  • THE WAY OF THE WEB  |  FRIDAY, FEBRUARY 17, 2012
    [Retail] What is ‘The Way of the Web’
    The longer version is providing: Content creation - Content is a foundation of success in digital, whether you’re a publisher, retailer, manufacturer or service provider. When I started blogging years ago, I had no idea that one day it would become the main public face of my business and career. If you’ve ever tried to name a website, business, book or band, you’ll identify with the problem of coming up with a name for something – until it’s established and familiar, most names just sound odd. And that’s the personal hidden joke within the name.
  • CHRIS BROGAN  |  TUESDAY, FEBRUARY 22, 2011
    [Retail] The Future of Work
    Other retail outlets are trying out the same technology. I think about work often. have been both an employee and a deep thinker about work since my first jobs. Even before I was of legal age to work, I had little business ideas and plans, and some of my beliefs, once thought to be pipe dreams, are a lot more common place. With that in mind, here are some thoughts about the future of work. Work Will Be Modular. Many of us will start using “project&# as the unit of measurement of work. Work Will Be Mobile. Anything that doesn’t have to be tied down to a desk won’t be.
  • KIKOLANI  |  THURSDAY, MAY 19, 2011
    [Retail] Fetching Friday – Resources Mashup & Camera Battles
    Continuing on the photography trend, this video was brought to my attention by Scott at Scott Wyden Imagery in a post about retail video marketing. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Writing. 10 things I hate about you as a blogger – when it’s time to break up with a blog. Search Engines / SEO.
  • SHERPABLOG.MARKETINGSHERPA.COM  |  TUESDAY, JANUARY 4, 2011
    [Retail] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    Email Marketing: Improve deliverability by deleting subscribers? Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. Lisa Keller : Great post!
  • LOUIS GRAY  |  TUESDAY, NOVEMBER 26, 2013
    [Retail] Working at Google is Living in the Future
    What''s shipped is usually the most stable version of whatever build had to be cut that day, or the highest quality device that could be shipped to the retailer or in time for the scheduled launch event. 'It''s been about two and a half years since I joined Google. After years of getting to know the company''s people and culture nearly as well as I knew their products as a user and as a blogger, I picked up a badge in 2011, and have spent most of my waking hours during the weekdays since in Mountain View. currently run Google Developers Live. read lots of them. hear others. Nice car.
  • WAXING UNLYRICAL  |  TUESDAY, JANUARY 25, 2011
    [Retail] Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
    Especially an online retailer. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post  by Steff Metal [Update from Ed.: Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. Since Steffs original post is still pertinent in the lessons learned, I hope youll take a moment to read it.] And why, once you’ve made said policies, you’ve gotta stick to them.
  • CONVINCE & CONVERT  |  MONDAY, MAY 16, 2011
    [Retail] Eureka! A Free Search Engine That Will Juice Your Email Marketing
    free (for now) search engine of all the top emails from leading retailers, political organizations, and other major senders of digital communication, Emailium is the James Bond of inboxes. Considering that just about every company of every size sends email to its customers, this post probably applies to you. Do you need design inspiration? Ideas for how to make your emails look snappier, with more compelling layouts? Do you want to keep tabs on your competitors? What emails they are sending, and when? Do you want to monitor the email behavior of an industry? Color (very cool. Subject.
  • MOBILEGROOVE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Retail] The Everything Guide To Mobile Apps For Developers, Businesses & Brands
    Look around you and it’s clear conditions are coming together to produce a ‘perfect storm’ that will rip across the mobile app space, paving the way for mobile apps that enable everything — from games and entertainment, to education and healthcare, to retail and daily productivity — and leave an indelible mark on our daily lives. In a way, it’s Retail 101 all over again, but there’s a catch. If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again.
  • CHRIS BROGAN  |  TUESDAY, JULY 20, 2010
    [Retail] Blogs as Loss Leaders
    Loss leaders are as old as retail. Chris Voss gave me the idea for this post. He was talking about his blog as a loss leader, meaning, something that doesn’t exactly earn revenue, but that is a lead in towards other things that make money. Stores use loss leaders all the time. Sell nylons to ladies at cost and get them to buy the high markup stuff, too. That’s how Sam Walton (Wal-Mart fame) made all his money, by the way. So, what about blogs as a loss leader? Blogs As Loss Leader. post my blog for free. Most people do. You want specific advice from me? do the same.
  • SOSHABLE  |  THURSDAY, FEBRUARY 6, 2014
    [Retail] 3 Reasons Why RadioShack’s Super Bowl Commercial Works
    It’s apparent that there are fewer customers going to those stores, especially when given the prevalence of other retailers that may be able to offer more than the same services. 'With so many people either heading to their local Best Buy or reputable mom-and-pop shop in order to take care of their technological needs, it’s very easy to forget about RadioShack. Even though there are still a number of stores that are in business, for one reason or another, they are overlooked. One of the reasons, that I could gather, was the store was simply too stuck in the past. Photo Credit.
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 27, 2013
    [Retail] Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'David Oliver, Brimfield Police Department. David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the  Social Pros Podcast  this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now.
  • DIVA MARKETING BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Retail] Friday Fun: Bathroom BlogFest 2011 Climbing Up!
    The owners of public bathrooms like restaurants, retail stores or coffee shops may not want to turn their WCs into an away from home library for their customers. Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain-silly. What do you <3 ? most about the blogosphere? For me, friendships that often find their way to digital collaborations are high on the list. When BBF C.B. Congrats! CB on year six of a fun online event. He's take his newspaper (who remembers those?)
  • SOCIAL WAYNE  |  FRIDAY, DECEMBER 28, 2012
    [Retail] Guest Post: Opportunity Knocks — Starting a Business in Egypt
    Retail is the final sector. Despite several international brands launching branches in Egypt, the retail sector is still not saturated. Looking for somewhere unique to set up a business? Egypt is one place to consider. Steps to privatize and deregulate the economy, along with the Central Bank of Egypt’s supervision of local and foreign banks in the country, have allowed Egypt to withstand the international economic turmoil easier than other countries. If you know where the opportunities lie and where to bank, you can capitalize on this to make your business a success. Not at all.
  • LOUIS GRAY  |  THURSDAY, NOVEMBER 4, 2010
    [Retail] Sonos' Wireless Dock for iDevices: Simple and Sweet
    My Docked iPod Can Stream to My Sonos Speakers The retail price for the wireless dock is $119 , so it's not the cheapest peripheral ever, but it's a solid add-on for existing Sonos equipment owners, and the device is polished enough to have been made by Apple itself. The last year has forever changed the way I consume and enjoy music. The addition of Spotify to my life (and soon the rest of you in the US) made iTunes a vestigal program good only for synching iPad apps. It's simple, small, and sounds great. But that didn't make the experience any worse for the wear. No CD slot.
  • KIKOLANI  |  FRIDAY, MARCH 22, 2013
    [Retail] Fetching Friday – Resources Mashup & Imagine the World
    How to Turn Social Connections Into In-Person Sales – Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
  • WISDOM LONDON  |  THURSDAY, SEPTEMBER 2, 2010
    [Retail] My Innovation Confession
    Etsy : Using the power of community / shared passions / a major trend to open up a new market Groupon : Game changer for consumers and retailers alike – win-win Shutl : Quest to change the way we shop – responding to a consumer frustration Innocent : people at the heart of everything / massive community focus Audioboo : Harnessing technology to help us do things more smartly What’s the common denominator?  Wisdom London Creative Communications is our world… « Ever Wondered About… Klout Are you practicing what you preach? Out of the comfort zone I went. But it felt good. 
  • WISDOM LONDON  |  WEDNESDAY, OCTOBER 6, 2010
    [Retail] Brand series: Gap is bigger than a logo « Wisdom London
    Retail brands as so sensitive to small changes in popularity I can’t undertsand why they would take such a big risk with this one. Wisdom London Creative Communications is our world… « Brand series: What is a brand? Brand Series: Drew Creative on brand » Brand series: Gap is bigger than a logo By Kate Spiers Wow. Gap launched a new visual identity this week and there is uproar. But more than that, some quite stinging mockery. Since we’re running our brand series this month, I thought it was worth a closer look. That’s OK. It was probably overdue.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 29, 2011
    [Retail] When a Picture is Truly Worth 1,000 Words
    Retailers – encourage your customers to take product shots and upload them. Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. For anyone that doesn’t know what a location based service is, it’s an application or website that you access from a mobile device to check in — or digitally acknowledge — that you are at a particular location.
  • BILL HARTZER  |  TUESDAY, APRIL 27, 2010
    [Retail] Why Do Customers Tattoo Themselves with the Brands They Love?
    If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Why do bikers brand Harley’s flaming eagle onto their arms? Tattoos were once considered counter-cultural in America.
  • BILL HARTZER  |  WEDNESDAY, AUGUST 18, 2010
    [Retail] Survey: Third of Companies Use Social Media to Promote Their Business
    Comparing industries, leisure and hospitality topped those surveyed with 57 percent saying the use social networking to market their company, followed by IT, (48 %), retail (43 %) and sales (41 percent). According to a brand new survey by CareerBuilder , one-quarter of businesses leverage social media to recruit and research possible staff. Twenty-nine percent of companies with 500 or fewer employees are utilizing social networking in some way. And more than half of leisure and hospitality organizations use social networking to help promote their businesses. Survey Methodology. and +/-1.46
  • BLOG.KISSMETRICS.COM  |  TUESDAY, JANUARY 4, 2011
    [Retail] What Can We Learn from 7 Awesome Corporate Blogs?
    Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. Thanks again!
  • CONVINCE & CONVERT  |  FRIDAY, OCTOBER 18, 2013
    [Retail] Why the Corporate Blog is Not Even Close to Dead
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Michael Brito, author @britopian. Michael Brito , author of the new book Your Brand: The Next Media Company , joins the Social Pros Podcast this week to discuss why all brands should think more like media companies, how to discover and champion your brand’s story, and why brands need to tune out when people say that corporate blogging is dead. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. Tweetable Moments.
  • SOCIALNOMICS  |  SUNDAY, MARCH 9, 2014
    [Retail] Changing Faces: 5 Major Tech Companies with New CEOs
    With upcoming projects like Google Glass, self-driving cars, and even rumor of launching retail stores , Google’s future is bright and wealthy. 'Tech companies are on the rise — a rapidly growing market for both existing business and startups. According to this study , online-based companies accounted for 21 percent of GDP growth while becoming a catalyst for new jobs. But with this tremendous growth, it’s also the sector where many new businesses try and fail. Hewlett-Packard. Image via Flickr by megwhitman2010. We have a long way to go.” ” Google. Apple.
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 1, 2013
    [Retail] Video Analytics: How it Works, It’s Benefits and it’s Limitations
    It has proved irrefutable in the worlds of surveillance, retail and transportation, providing security and safety and with the prospect of further developments on the horizon, their significance and importance can only grow. 'With the constant technological evolutions of new forms of video, the role of video analytics has never had more relevance. Broadly speaking, video analytics refers to the extraction of meaningful and relevant information from digital video. It’s primary concern is with the content of video. How Video Analytics Work. The Benefits of Video Analytics. Socialnomics
  • CONVINCE & CONVERT  |  SUNDAY, AUGUST 19, 2012
    [Retail] The Fight for the Future of Influencer Analytics
    I’m a big fan of Pinfluencer , which provides shockingly valuable data to its e-commerce and retail customers (like Zappos) about which pinners are driving the most re-pins, clicks, and even hard revenue. Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system. Significant increases in transparency, as a new social interactions ticker shows what you published and who it impacted. Fair enough. Nobody.
  • ARI HERZOG  |  WEDNESDAY, OCTOBER 10, 2012
    [Retail] How Municipal Websites Can Engage You
    Despite social acceptance of these behaviors on retail and peer-review sites, there is a general anachronism with local government. If you clicked here to learn how local government websites can engage you, there is something I need to ask you to do first: Please vote for me so I can speak about the subject in April 2013 at the National Conference for Media Reform. The past three years have witnessed unprecedented Internet actions from the White House on their blog and across social media. And yet local governments have a long way to go. Please vote here before October 26. Need help?
  • ARI HERZOG  |  TUESDAY, DECEMBER 27, 2011
    [Retail] A New Tablet Today
    It retails new for $449 and Amazon sells it for 16% less. I waited for the Acer Iconia a500 tablet to arrive, and I unpacked it today. But I bought it much lower from eBay, being the winning bidder at $270 for a manufacturer-refurbished model. specifically chose this device because it runs the Android operating system, which is also active on my HTC smartphone. This is among the short list of tablets to be upgraded to Ice Cream Sandwich in the coming weeks. It’s installed with Honeycomb today. Because my phone runs Android, it made sense to go with an Android tablet. Productivity
  • CONVINCE & CONVERT  |  TUESDAY, JULY 6, 2010
    [Retail] Convince and Convert Blog: Social Media Strategy and Social Media.
    Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility July 6th, 2010 |Written By: Laura Hall | View Comments Tweet Guest post by Laura Hall , Managing Partner at PainePR. The most efficient way to do this today is online. Don’t be Shy. Share it! By transparent, I mean keep it real and no lip service.
  • PAUL GILLIN  |  FRIDAY, MARCH 9, 2012
    [Retail] Transforming P&G
    P&G’s revenues continue to be strong, but its traditional retail channels are under intense pressure, warehouse clubs are squeezing margins and Amazon wants to trump its brand. When Stan Joosten first contacted me about joining Procter & Gamble’s Digital Advisory Board, I initially hesitated. The volunteer position would demand a few days of my time every year just as I was beginning to transition my focus to B2B and away from P&G’s consumer markets. said what the heck. It was the best decision I’ve made in the last five years. New Measures of Success.
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