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  • CONVERSTATIONS  |  FRIDAY, MARCH 7, 2014
    [Retail] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
    … Dx3  Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
  • BRASS TACK THINKING  |  FRIDAY, JANUARY 14, 2011
    [Retail] Fluffy Words Are Bad, Mmmkay? (Or Are They?)
    If most companies could have their way, they would make something you wanted, sell it to a retailer, and then go away. Today’s post is a guest post from our friend and tack-minded cohort Matt Ridings, Founder of MSR Consulting, and a thought leader on integrating social media into the realm of Relationship Marketing. He blogs over at Techguerilla , and you can find him on Twitter at @techguerilla. Fluffervoidance. Social Media gets far more than its fair share of this type of language, and that’s to be expected, after all a big part of social media is about relationship building.
  • GAURAVONOMICS  |  TUESDAY, DECEMBER 14, 2010
    [Retail] An Introduction to Integrated Influencer Marketing
    By giving retail staff the tools to recognize and reward them every time they walk into the store. Over the last few months, I have been working to develop a powerful new approach to marketing, called “ Integrated Influencer Marketing “ In a world where owned, paid, earned and consumer-generated media have merged and the boundaries between online and offline are blurring, marketers don’t need digital marketing, internet marketing, mobile marketing or social media media. Instead, they need Integrated Influencer Marketing. Share this on del.icio.us. Digg this! Tweet This!
  • SOCIALNOMICS  |  WEDNESDAY, JULY 17, 2013
    [Retail] 3 Small Businesses who Leverage Mobile to their Advantage
    Let’s take a look at a few examples of how small businesses are utilizing mobile to their retail and sales advantage. . Most businesses understand the importance of having marketing goals, a content strategy, and even a social media strategy. Unfortunately some forget that mobile needs to be considered along with each of these, whether it’s to amplify marketing goals, extend content legs onto mobile, and/or leverage social where people are (everywhere they are). Small businesses are not at a disadvantage; they have the same tools in their toolbox. Further Reading: [link].
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 18, 2012
    [Retail] The Size Of The Boat. The Motion Of The Ocean.
    On the flight home from the National Retail Federation 's Big Show (where I gave a keynote address for the Shop.org First Look Track ), I was watching the CNBC Titans special on Leo Burnett (if you have not had the opportunity to see this documentary on the legendary ad man, I highly recommend it). national retail federation. Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image , I act as the frontline (along with a great team of people) of assessing new business opportunities. Does this mean that we take work for the money? Are you a titan?
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 6, 2015
    [Retail] Amazon opens first store
    ” This is a big departure for the retail giant that has dominated online sales. CNN Money reported that Amazon announced it has opened a pickup and drop-off location on the campus of Purdue University in West Lafayette, Indiana. Students can order everything from “textbooks, laptops, or mac and cheese,” according to Paul Ryder, vice president of media and student programs at Amazon. Students can place store orders via Amazon Student, an already existing service that provides free shipping, and they’ll receive email or text notification when their orders arrive.
  • SOSHABLE  |  MONDAY, DECEMBER 12, 2011
    [Retail] Does a Yelp IPO Change Anything for Yelp Users or Businesses?
    Founded in 2004, Yelp has become a valuable resource by providing reviews on restaurants, retail stores, bars and other venues. The rumors surrounding online review service Yelp going public have been circulating for a couple of years now. Well, the San Francisco-based company finally decided to put an end to all the speculation because it recently filed its IPO papers with the SEC in an effort to raise $100 million. According to reports, it is hoping to start the year of 2012 off as a publicly traded company. Failure to Profit. The filing shows that the company lost $9.6 million.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 9, 2014
    [Retail] Is Your Mobile Website Optimized the Way It Should Be?
    Restaurants, retailers and hotels are a few examples of those who can quite clearly benefit from an optimised mobile service. The last couple years have seen the smart phone change the way that businesses can represent themselves online. Being able to access the internet so readily has put pressures onto the design of user-friendly interfaces that are optimised for use on mobile. Big Fork , a company that offers website design in Norwich, state that web visitors from mobile and tablet devices nearly doubled from 2012 to 2013. But where do you start with a mobile strategy?
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Retail] 101 Reasons Why Social Matters to Your Brand
    48% of consumers think social media posts created by others on their networks are a good way to discover new products, brands, trends or retailers. online specialty retailers use YouTube. The relationship between businesses and social media has grown leaps and bounds in recent years. From 2010 to 2012, Edison Research [PDF] says the percentage of people who follow a brand or business on social media grew from 16 percent to 33 percent. With numbers like these, it is no wonder why staying up on the latest social media is a must for marketers and content creators. 53% of U.S.
  • SOCIAL WAYNE  |  SATURDAY, JULY 31, 2010
    [Retail] This Week in Location: 33 Location-based must read articles you may have missed
    How Mobile Text Alerts and Location Affect Consumer Retail Behavior. What a week for location-based applications/services. From being called the next big thing in social marketing to being said no one is using location-based apps, this week one of the most exciting week for location-based applications in a while. Here’s a list of 30 location-based articles you may have missed from last week. Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons. Like a Robot Struck by Lightning: Gowalla to Launch Write API, Possibly With Pictures. Google Tags – Do They Help?
  • WWW.MARKETINGCHARTS.COM  |  MONDAY, NOVEMBER 8, 2010
    [Retail] B2B Marketers Have Little Social Media Engagement
    Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts. All rights reserved.
  • CONVERSTATIONS  |  THURSDAY, JUNE 5, 2014
    [Retail] Who’s On Our Client List?
    Retail Stores. During the past decade, we’ve worked with over 100 different types of business owners and operators. The list grows because new types of businesses are created all the time. We’ve learned that no two businesses are alike, not even if they are in the same industry in the same town. Maybe they’re in different phases of business or their intended audience is different. No two outfits are the same. We’ve assisted with web development, social media coaching, copywriting, display merchandising, and anything else in building a better business presence.
  • IDACONCPTS  |  MONDAY, MAY 6, 2013
    [Retail] Ergonomic Consultancy: A Business Opportunity
    Also keep in mind online based ergonomic retailers like  www.sitbetter.com  so that you can always get several quotes for your clients. Does this picture seem familiar? It may even reflect how you are sitting right now. Now you may even be rearranging your sitting position as you are reading this. As a blogger and marketing consultant I spend a lot of time sitting down in front of a computer typing away and taking calls. I am guilty of improper posture myself. The Market and Demand. Carpal tunnel syndrome may fall under the unspecified injuries category. Conclusion.
  • THE SOCIAL MEDIA INCUBATOR  |  MONDAY, AUGUST 22, 2011
    [Retail] How to Measure the ROI of Your Social Media Efforts – Part I
    Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Many people suggest that social media is not measurable – we’d beg to differ. The old saying, “you can’t manage what you can’t measure” has never been more true than in social media.  To demonstrate social media return on investment (ROI) , you must first determine what goals you want social media to help you achieve, and set measurements that track your progress toward your goals. Called “Dunn’s Equation,&# it is Network Value = Annual Value x Network. Find the ROI in your social media efforts.
  • BILL HARTZER  |  FRIDAY, MARCH 26, 2010
    [Retail] Siteminis Launches Mobile Commerce Solution
    Siteminis, a developer of internet-based mobile commerce software solutions, has spent more than three years of research, development, and testing with major retailers and finally launched their patented Mobile Web Solution™, one of the first mobile platforms that allows companies to easily deploy one site instead of multiple sites for each type of phone. Take a look at how your site might look on various mobile phones: Siteminis’ mobile-optimized web sites offer an interesting solution for major retailers, entertainment and sporting events. Share this on del.icio.us. Digg this!
  • THE WAY OF THE WEB  |  THURSDAY, SEPTEMBER 29, 2011
    [Retail] Klout and Peerindex – social network loyalty cards?
    You share your data on frequency of visits and what you have purchased with the retailer, and in return they give you some rewards in savings or additional offers. Like a lot of people, I’m registered on both Klout and Peerindex , which both attempt to track my online influence in slightly different ways to give one overall score which can be compared to others in my areas of interest. Tancredi, headphones and promo information all via Peerindex. Measuring influence or just tracking loyalty? Sharing amazing content which gets lots of interaction. Empire Avenue: A third way?
  • NET-SAVVY EXECUTIVE  |  TUESDAY, MAY 28, 2013
    [Retail] Simulations, Customer Journeys, and the Link Between What Could Happen and What Did Happen
    If you''re selling online or in retail, that''s probably close to true. When people ask me what I do, I usually say something about exploring the edges of the market for intelligence and analytics capabilities, starting with social media data. also like to connect threads from separate topics and look at things from unusual perspectives. With that as a warning of sorts, let''s pull some threads from new methods, old metrics, and emerging science to see what they do together. It may sound like so much theory so far, but this is all about practical analytics for management.
  • CONVERSTATIONS  |  TUESDAY, JANUARY 21, 2014
    [Retail] Celebrating Small Towns and Small Business with ThingLink and AudioBoo
    your inventory in retail. We’re always on the lookout for tools to put in the hands of small business owners that make the digital part of their work EASY , while extending their reach or range of findability. Using two favorite tools, ThingLink and AudioBoo   small business owners can turn an image into a dynamic, rich-content display online. We’re showcasing the work of  Becky McCray with these tools below. The ThingLink image points to interesting pieces – hover over the image with your mouse – of content, maps, audio, video, and various tidbits of interest.
  • DREW'S MARKETING MINUTE  |  THURSDAY, DECEMBER 16, 2010
    [Retail] Marketing tip #8: Marketing is asymmetrical
    Check out her post (by clicking on the link) and see how Wabi-sabi is impacting packaging, retail spaces and brands. Maybe it's the time of year and the fact that we're having a beautiful evening snowfall, but as i watched it snow, I got thinking about the uniqueness of snowflakes.  They say there are no two the same because they're all asymmetrical in their own way. And yet -- what do we want from companies who market to us?  Do we want fake perfection or do we want to see them for who they really are, warts and all?  Personally, I want those rough edges.
  • ABSOLUTE PA  |  SATURDAY, JUNE 15, 2013
    [Retail] Hey Twitter, I won’t quit you.
    Or Meredith Blair , owner of ShopBizi , who landed a new online retailer for her fabulous line of exclusive leather handbags. There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Younger, shinier social media kids are grabbing the spotlight. Everyone’s flocking to Google+, Pinterest, or back to Facebook. Apparently. (At least, that’s what some of my contemporaries are #justsayin…). I say: Balls to that! It’s called Best Knickers Always. It all started with a retweet. Source: GlobalWebIndex). Impressive right? Cool or what?
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, OCTOBER 5, 2011
    [Retail] Mailed vs Email Greetings for the Holidays
    billion in retail sales. The holiday season is just around the corner and will be upon us quicker than we can say “Holiday Greeting Cards!”. Living in a world filled with technology, do you still mail out your cards via the USPS or do you send out e-cards? If you’re sending out e-cards, do they convey the same depth of emotion which a hand picked, hand written card is thought to expresses? According to the Greeting Card Association (GCA), approximately 7 billion greeting cards are purchased annually in the U.S., generating $7.5 Hallmark claims over the Christmas holiday 1.5
  • MOBILEGROOVE  |  FRIDAY, FEBRUARY 25, 2011
    [Retail] What Separates Effective Mobile Marketing From Noise; Why Mobile Is The First Screen
    This new all-digital environment will bring together mobile surfing, social networking, mobile commerce, mobile in-store/out-store retail, location-based services and near field communications. A lot for marketers to get their heads around. The best insights I’ve seen or heard about consumer behavior on tablets were shared during a seminar in New York conducted by the Direct Marketing Association in collaboration with the online news destination Mobile Marketer. The messenger was Craig Etheridge, vice president of mobile advertising sales for USA Today at Gannett Digital. Simple.
  • STEPHEN P SMITH  |  SATURDAY, MAY 14, 2011
    [Retail] Global Crises and Economic Transformation
    Meanwhile, most people can’t walk or bike to any useful destination, because the law has forbidden retail or office buildings anywhere near where people live. Greg Hartle at Ten Dollars and a Laptop is writing about Conscious Capitalism and Prosperity becoming Scarcity , and it reminded me of an article by Richard Florida from a couple of years ago (how time flies!). Narrow rather than exploit the inequalities of the world. submit that a business can do both, and should do both. He also says that the current economic crisis is more than it appears: This is about a crisis. disagree.
  • SMALL BUSINESS MAVERICKS  |  WEDNESDAY, MAY 30, 2012
    [Retail] Taking Advantage Of Peaks And Troughs In Website Traffic
    They tell me that visits to online retailers throughout the nation plummeted during the Super Bowl, other website owners report similar drops in traffic on holiday weekends. Bricks and mortar business owners will be well familiar with the peaks and troughs of customer traffic. Some days are busier than others; particular times are busier then others; and there are even different times of the year that are busier than others. Small business owners cope by either working harder during busy times, or hiring casual staff. What about online businesses? Troughs are not always easy to build on.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Retail] Segmenting and a Project Mindset – Will it Build Your Business?
    If I were in retail (as I was for more than a decade), a day might parse out like this: Customers:  Touch points and Viewpoints – Front of the store and retail floor; Customers: phone calls, walk-ins, follow-ups; Display Merchandising: shelves stocked or faced, presentable windows and counters, clean parking area. Two practices that stave off a state of overwhelm in my own business is  Segmenting  and a Project Mindset. also use these devices in helping other business, in more ways than one. The Operations of a Small Business . The Value Proposition of a Small Business.
  • JEFF KORHAN  |  MONDAY, SEPTEMBER 26, 2011
    [Retail] Free Digital Photos
    However, the photos at Creative Commons tend to be real photos from everyday life – sometimes capturing exactly what you had in mind, such as the photo I found for this article on  Social Media Tips for Local Retailers. Photos and videos make your online content come alive – and your social networking more engaging. An image often IS the story with social networking. However, with content marketing you usually need a photo to give your story that extra something that will get it consumed and shared. Copyrights. Free Digital Images. Here’s some help.
  • SOCIAL WAYNE  |  MONDAY, MAY 16, 2011
    [Retail] The point-of-sale will be the next big API Platform to win
    We are now focused on point-of-sale transactions, working more like a sales tool that facilitates group buying transactions and processes, leaving the marketing of deals largely to our customers (online retailers themselves). via 3 Reasons that We are Moving Away from Facebook as a Platform – Zuupy Official Blog. Facebook point-of-sale
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 29, 2014
    [Retail] How Google Trends Helps Employers and Job Seekers
    Amazon is the most searched retail company and 50% more popular than #2, Walmart. Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. It’s a win-win. cowbell creates joy for you and other people.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 15, 2013
    [Retail] 5 Industries Who Need to Step Up Their Social Media
    Online retailers are using social media, and skipping over potentially great wholesale companies because they aren’t making their presence known. 5. It may seem like the majority of businesses, large and small, are using social media, but there are some industries that just don’t get it. Some of these industries are using it, but not well, while others aren’t utilizing the benefits of social interaction at all. The following industries are massive industries, with thousands of companies within them. Don’t make the same mistake they are, and use social media to your advantage. 1.
  • BRASS TACK THINKING  |  TUESDAY, MAY 8, 2012
    [Retail] When To Go Ahead And Have Your Brain Picked
    One local business owner asked me for a few minutes on the phone to get some really basic social media advice, and in return we ended up talking for quite some time about the changing nature of the retail and local business landscape. Okay, professionals. We get it. No one really likes to work for free. And yes, it’s really important to set boundaries for yourself and for your business so that you don’t undervalue the work that you do, or undermine the qualifications you have as a professional. Undoubtedly you’ve read one of those posts or three. Mentorship. Absolutely.
  • SMTHREE  |  TUESDAY, MAY 15, 2012
    [Retail] Will the IPO kill Facebook?
    This was not a retail decision – it was one forced upon them by Wall Street analysts. Facebook goes public this Friday. That has put us on full irony alert. The company that has been pilloried by privacy wonks will be forced to shred its veil of secrecy. That is the least of Facebook’s concerns as they move forward in the public eye. Wall Street is a harsh mistress. Two examples spring to mind – Starbucks and the entire radio industry. The were very rigid in planning their expansion – down to which side of a street to locate their stores on. Remember radio? Again.
  • MOBILEGROOVE  |  FRIDAY, OCTOBER 29, 2010
    [Retail] IMPACT: Multi-tasking Connected Devices Can Boost Mobile Marketing Campaigns
    Now, Barnes & Noble, the largest physical book retailer in the U.S. Standalone devices delivering one service are in danger of being steamrolled by multitasking machines designed to bring more value and connectivity to demanding consumers. Case in point: the first-generation of e-readers. At first, reading books on a big, clear screen was enough. But Amazon’s Kindle and Barnes & Noble’s Nook would never make it without continued innovation. Amazon has certainly beefed up the Kindle. is improving the Nook, an e-ink, e-reader device released on the market in November 2009.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 28, 2015
    [Retail] You’ve Got Brand Ambassadors. Now What?
    From utilizing your ambassadors to help you come up with a new logo , to helping you figure out the next flavor , to suggesting new retail locations for your product , they actually have more valuable input them some of your highest-paid employees. Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. If you missed it, get caught up here. We all know how to identify the right influencers and reach out to them, or we wouldn’t have this job. But once that part is done, WTF do we do now?
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, AUGUST 10, 2011
    [Retail] Which Dairy Farm Feeds You?
    Dairy farming is a   animal husbandry , enterprise, for long-term mass production of  milk , usually from  dairy cows  , which may be either processed on-site or transported to a  dairy  factory for processing and eventual retail sale. Doc Searls recently shared his impressions of Google+ in a post titled “Tools for Independence&#. Doc refers to Google+ and all the other “social containers&# as commercial web dairy farms. Doc writes&# I’m thinking more about infrastructure these days. Right now nearly all the sites and services we call “social” are platforms for advertising.
  • LAUREL PAPWORTH  |  MONDAY, MAY 20, 2013
    [Retail] Financial Services and Social Media The Australian
    Which makes it all the more surprising that research by Comar Brunton into more than 500 retail investors in Australia found that 54 per cent considered that social media delivered “no real benefits” for investors. If your financial services/advisor is not using social media, sack them. The Cost of Inaction is too high. WHEN the Twitter account of Associated Press was hacked last week, a single tweet was sent out: “Breaking: Two Explosions in the White House and Barack Obama is injured.” The market responded accordingly. Apple now engages with social media.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JUNE 9, 2015
    [Retail] No one likes you
    Especially if you are a retail location or sell a product, one of the reasons people are willing to like your page is because they think it will get them something special or at a discount.  Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  Ready to fire back up?  Pretty soon, you find someone else to talk to.
  • DIGIGEN  |  SUNDAY, MARCH 7, 2010
    [Retail] Collaboration: The Fab 40 Online – Wallpaper and Poke
    The Fab40 is the online version highlighting the really interesting things about the web segmented into hardware, retail, innovations, inspiration, blogs and downloads. The Fab40 Online is the online version (its all in the naming!) of the Fab40 which appears in print. The Fab40 is Wallpaper’s guide to the best of the US, UK, Spain etc. Well worth spending some time playing around with it. Link Here Posted in cool stuff | Tagged best of the web , collaboration , fab40 , poke , wallpaper blog comments powered by Disqus « Fashion. Limited. Powered by WordPress and Hybrid
  • CHARLENE LI  |  THURSDAY, JULY 1, 2010
    [Retail] Win a Free Meeting with Charlene Li
    If you don’t have the book already, you can find it in many retail stores. Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Win a Free Meeting with Charlene Li Update: This contest is closed and winners have been contacted. Thanks so much to those who participated ! I’m thrilled that my new book, “Open Leadership&# , was recently named #5 on the New York Times bestseller list.To celebrate, I’m giving away five one-hour meetings (in person* or on the phone). So think of the possibilities! Just downloaded your book on Audible. Thanks!
  • TWIST IMAGE  |  TUESDAY, JANUARY 31, 2012
    [Retail] A Pinteresting Story
    Pinterest Becomes Top Traffic Driver for Retailers - via Mashable. That Facebook IPO. With rumors swirling of Facebook 's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800 million users and talk that it will hit a billion connected people by the summer, it doesn't seem like Twitter is a true competitor. or that any other competitors are waiting in the wings. That Pinterest thing. Pinterest is a digital mood board mixed with online scrapbooking. Pun intended. clickz.
  • THE BLAKERY  |  FRIDAY, OCTOBER 8, 2010
    [Retail] To Serve Man
    As we made our way back to New York City my eyes traced the big box retail stores, post offices and abandoned warehouses flying by. As our train screeched to a halt dirt kicked up in a fury clouding our windows. Our train car was hot and dark. Babies were crying, tourists were sweating, and there was no employee in sight to explain why our train wasn’t moving. I was on an Amtrak train from Philadelphia en route to New York City excited for an afternoon of Kentucky Derby, Mint Juleps and ”ladies who lunch” hats. Twenty five minutes passed. I was shocked by the apathy from the train staff.
  • TWIST IMAGE  |  TUESDAY, NOVEMBER 13, 2012
    [Retail] Why Email Needs A Facelift
    From the news item: " according to [pdf] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). There has got to be something better than email. As each email comes in we move it, push it and poke it in hopes of getting it into the right place, but it doesn't end and - like Tetris - the pieces just continue to fall until the screen fills up and all we can do is claim email bankruptcy.
  • KIKOLANI  |  FRIDAY, AUGUST 23, 2013
    [Retail] Fetching Friday – 21 Marketing Links
    How are the Top 50 Retail Brands performing on Facebook? Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 50 List, and found a number of key social trends in the industry as well as ranking the top brands by their own engagement system. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Featured Posts. Blogging / Content. Get a rare peek behind the scenes!
  • CROWD MEDIA  |  TUESDAY, OCTOBER 16, 2012
    [Retail] 33 Million People in the Room – Juliette Powell
    Aside from my degree in Computer Science and Artificial Intelligence and being a team member at Crowd, I am also an entrepreneur in the retail business. If you are looking for a book to show you how to get on, get started and make a social network work for you, then this is it! found this a compelling read as I could apply it easily to my every day life. It explains thoroughly how the Microcelebrity leverages their amazing power and how you could achieve worldwide impact in the niche that matters to you. It just seemed the most logical way to spread the word.
  • SOSHABLE  |  THURSDAY, JANUARY 16, 2014
    [Retail] Top 10 Social Media Tips & Predictions For 2014
    recent publication on Digital Trends went into detail about how Pinterest “Pins” have more value to online retailers than Facebook “Likes.” It goes without saying that social media seems to shift at a moment’s notice. This may not mean much for those who utilize Facebook, Twitter and pages of that nature for leisurely purposes but what about those who wish to expand their digital presences? What if they want to help themselves or their brand become noticed? In order for social media to be utilized well during 2014, here is a list of the top 10 men moves that should be made. 1.
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Retail] 5 Best Practices for Engaging Online Shoppers
    Internet retailers are working diligently to capture as many of these buyers (and cultivate new ones) as possible, and the opportunities seem endless, thanks to the myriad devices on which consumers can find them. The 2015 Internet Retailer Conference and Exhibition addressed hot topics and trends surrounding ecommerce, including anecdotes from top-tier brands such as Target and 1800Flowers.com, platform-specific campaign tools, guidance on making sense of data and analysis of where the industry is headed. Consider The Line, Luxury homeware retailer. Authenticity is key.
  • KIKOLANI  |  WEDNESDAY, NOVEMBER 13, 2013
    [Retail] 10 Ways to Make Money Online on Black Friday and Cyber Monday
    Black Friday fever has already begun with major retailers sharing (or “leaking”) their ads early. If you’re just thinking about your shopping plan and budget for this year’s Black Friday and Cyber Monday, then you’re going to miss out on the best time to increase your online earnings. For affiliate marketers and product creators, Black Friday and Cyber Monday are golden opportunities. Here are my ten tips for making money online with Black Friday and Cyber Monday. Photo Credit: Black Friday vs. Cyber Monday Infographic by Exelate. without it and save $100.
  • FRESHNETWORKS   |  FRIDAY, SEPTEMBER 12, 2014
    [Retail] Agile innovation update September 2014
    The event, which kicks off today, will see agile teams of web developers, marketers, designers and entrepreneurs come together to consider how the retailer can tap into digital, social and mobile to encourage consumers to live a healthy lifestyle. Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at Uber’s agile approach to service development, Barclaycard’s plans to use its wearable payments technology as an insight tool and Tesco’s hackathon to drive innovation. Uber leads the way in agile service development.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 10, 2013
    [Retail] How to Win at Content by Targeting a Niche
    Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace. What if….
  • SAYING IT SOCIAL  |  MONDAY, JULY 12, 2010
    [Retail] Musings on Joining New Social Media Sites, Site Recommendations.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Musings on Joining New Social Media Sites, Site Recommendations and On-Going Participation A while back I set up accounts on Amplify and Clipmarks. think I played around with them for a couple days and then didn’t give them much more thought. After a few minutes of doing some re-arranging and updating my profile I was back in business. One day, four new sites. What are your experiences with trying out new sites?
  • SOCIALNOMICS  |  TUESDAY, APRIL 28, 2015
    [Retail] Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick
    Along with social ads for ecommerce retailers, TellApart also offers a way to place ads in other companies’ emails to potential customers. Josh McFarland, co-founder and CEO of TellApart said “TellApart’s strengths in personalization, dynamic product ads, commerce data and with retail advertisers are strong complements to Twitter’s deep experience in mobile, understanding users and the app ecosystem.”. TechCrunch – To boost its commerce ads and sell more of them, Twitter  announced some big moves  as part of  today’s earnings. TwitApart. Costolo invested in TellApart’s $4.8
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 7, 2014
    [Retail] How to Build a Content Calendar (Plus a Free Template for 2014)
    for retailers, Christmas, or for accountants, the end of the Tax Year). Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The Goal of a Content Calendar.
  • SPIN SUCKS  |  MONDAY, AUGUST 2, 2010
    [Retail] The Time for Location-Based Marketing Is Now | Spin Sucks
    Huge cost saver for the retailer and frankly cuts weight out of my handbag. And so now you “own&# social media for this fictional company with over 5,000 retail locations and you’re trying to figure out how to best deploy a location-based service in that fictional company. The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. Let’s put this into perspective. WHY would you wait? The time for location-based marketing is now. EXACTLY!
  • DIGITAL VOICES  |  TUESDAY, AUGUST 30, 2011
    [Retail] Bootstrapping a Marketing Program with Analytics
    The example below illustrates this relationship for an online retailer that wished to justify increased sales through an expanded marketing program budget.  This retailer used a multi-channel marketing program that includes Facebook, Google Ad Words and Search Engine Optimization (SEO) to promote their products.  Given the multi-channel nature of this retailer’s marketing program, and the fact that data from Facebook, Ad Words and SEO were neither integrated nor tracked at the customer level in their sales system, direct insight of channel spend to sales was not possible. 
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Retail] Marketing Trends for 2011
    Consumers in greater numbers are using their mobile devices to assist in-store shopping, from browsing retailer websites to scanning barcodes to get product and price comparison information, to checking in to search for deals.”. “It’s all about protecting and nurturing the brand&#. Writing this post made me think of R.E.M.’s hit song.  Yes, things are a bit crazy but this is also an exciting time for marketing professionals.  As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches.   So, here’s my list.  Advice:  ROI?  Advice:  Win/win. R.E.M.
  • BILL HARTZER  |  TUESDAY, APRIL 27, 2010
    [Retail] Why Do Customers Tattoo Themselves with the Brands They Love?
    If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Why do these raving fans, or Brand Lovers, scorch their bodies with a company’s mark? And what can marketers and brand managers learn from them? Why do bikers brand Harley’s flaming eagle onto their arms? Tattoos were once considered counter-cultural in America.
  • GEMMA WENT  |  WEDNESDAY, MAY 26, 2010
    [Retail] Case Study Crunch: IT and Technical
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? From the corporate giants to the SMEs, there should be a case study relevant to all. Hope they’re useful. Social Media Today // 24-05-10. Dyn Inc.
  • SOCIAL MEDIA CITIZENS  |  TUESDAY, SEPTEMBER 21, 2010
    [Retail] Interview with Social Media Citizen: Mary McKnight | Social Media.
    By combining what we know form the social graph about your personal tastes, marries it to where you are and what your doing right now through your checkins and mobile location and what retailers are near you that match your interests, we can deliver an immediate message that will incent you to act. I, personally, can’t wait for the day when I am walking down Newbury St and my phone messages me about a 25% discount at Marc Jacobs just as I walk past! She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. Valid XHTML 1.0
  • MASHABLE.COM  |  TUESDAY, NOVEMBER 2, 2010
    [Retail] What the Future Holds for B2B Social Media Marketing
    Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. Interesting.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 4, 2014
    [Retail] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
    Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. The key to a good app is no different from any other piece of content you develop. It has to answer and be helpful to your customers. To have an app for an app’s sake doesn’t do anyone any good. You need to be customer centric. The reasons for having an app are pretty simple: How many contractors do you know that don’t have a smart phone? Mobile represents over 5.3 billion mobile subscriptions worldwide. Productivity tools.
  • GAURAVONOMICS  |  TUESDAY, MAY 14, 2013
    [Retail] Future of Engagement #9: Social Live Experiences
    Finally, many brands have already integrated digital elements – like QR codes and touch screens – into their retail experiences. We expect more brands to transform their retail experiences into social live experiences, by encouraging shoppers to share messages or photos on their friends’ social networks to avail of discounts or shopping advice, bringing online reviews into the store to help shoppers make better shopping decisions, and creating in-store activations that people can participate in online. - X – X – X -. What are Social Live Experiences? Google Glass.
  • ENGAGING BRAND  |  THURSDAY, AUGUST 21, 2014
    [Retail] Boost Your Social Media Marketing, Ignore Naysayers
    From a rational point of view, the Internet is a growing retail space and even more importantly the most significant place for research (or browsing) before purchase. The Engaging Brand. “Social marketing is all about the right side of the brain. It is all about mushy stuff that doesn’t pay the wages” Really? Is that really how some people see social marketing ? Then here is what we need to do… don’t say a word! Is there a rational argument for social media marketing? Tweet this). this year to reach $1.500 trillion. Tweet this ). Period. Need more ideas?
  • TWIST IMAGE  |  THURSDAY, AUGUST 16, 2012
    [Retail] Pop Goes The Social Media Bubble
    Last time I checked, Groupon was a daily-deal retail business, Facebook was an online social network and Zynga was a gaming company. Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the social media bubble. Now what? The CNN Money theory goes like this: "How quickly things have changed. It was just a year ago that Silicon Valley was gripped by an are-we-or-are-we-not in a bubble debate. Perhaps. Social media is hardly dead. Did it pop?
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 11, 2012
    [Retail] Photography for Social Media: 5 Detailed Tips
    You may find that you can use your booth at a trade show as a nice background for portraits of your customers, or the front of a retail store with some sort of branding in the background as a good outdoor setting. Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm   Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. The ability to wear and master a plethora of hats is understood by many to be the hallmark of a great community manager. It’s a demanding job, to be sure. But don’t stop there.
  • SAYING IT SOCIAL  |  THURSDAY, JUNE 3, 2010
    [Retail] 12 Reasons Your Business Needs a Social Media Marketing Program.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms. Please share your experiences!
  • DIVA MARKETING BLOG  |  FRIDAY, MARCH 25, 2011
    [Retail] Twitter Etiquette For Agencies/Freelancers
    Perhaps spending time on the retail floor, on customer service calls, talking to sales reps and interviewing the receptionist who has been there for 27 years, using the product. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question. Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . This question was inspired by the recent Tweet-storms.
  • FRESHNETWORKS   |  SUNDAY, MARCH 14, 2010
    [Retail] Social Gaming – SXSW panel
    SdH: The value of brands in a retail world was huge. image from shutterstock. Social gaming is a hot topic here at SXSW. The industry has been growing at an incredible rate and traditional gaming companies have been caught unnawares by a flurry of new market entrants. Playfish was one of the 2009 success stories. Within two years of starting the company, they are attracting 60million monthly players and are selling 90million items a day (virtual goods and unlockable gameplay). It’s also been a huge personal success for the founders, who sold the business for £240M last year.
  • GEOFF LIVINGSTON  |  FRIDAY, MAY 10, 2013
    [Retail] The Library Is Dead. Long Live the Library!
    As we move to a world with increasingly combined office/residential/retail developments, people need a place to go and just be. Image by Camera Obscura 1975. The other day Caitlin told Soleil they would visit the library for story time. Their conversation unleashed a well of hope within me. I had come to believe that libraries were dying, just like the traditional publishing business that fills their shelves. remembered reading that libraries were dwindling, and just wrote them off. Well, the library is alive and well. What a relief. How Children View the Library. One can only hope.
  • SOCIALMOUTHS.COM  |  MONDAY, OCTOBER 25, 2010
    [Retail] How To Measure Blog Conversion
    Maybe you didn’t know this about me but I used to own a company selling products such as Directv and T-Mobile, an authorized dealer like any of the ones you see out there, mostly at retail stores. SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. All easily measurable items. Conversion can mean different things for different people. Is this possible? Of course not.
  • ENGAGING BRAND  |  TUESDAY, APRIL 29, 2014
    [Retail] How Conflict Can Create Profitable Sales
    In services value has been created through degree classes without attending a university (e-learning), retailing without a store (e-commerce), using a car without owning a car (Zipcar). Do you hate conflict as much as I do? Conflict Conflict is uncomfortable, conflict is stressful and drains your energy. So why on earth would you want to seek out conflict? . What if you could find a way of making money from conflict.what if you could improve your thinking through conflict? Value lies within two things that appear incompatible. Tweet this). All conflicts resolved. All conflicts resolved.
  • WWW.POYNTER.ORG  |  THURSDAY, JULY 28, 2011
    [Retail] How badges help news websites build community, make money | Poynter.
    At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. Those reader relationships are the most valuable assets of your business.
  • SOCIALNOMICS  |  TUESDAY, JANUARY 3, 2012
    [Retail] 10 Best Entrepreneurs of 2011 Infographic
    Corrin had never worked in food service or retail before opening. Will you be one of the top entrepreneurs in 2012? Learn from the below and you can become a Digital Leader ! From: BusinessMBA.org. Also from BusinessMBA.org: Do a quick search for important entrepreneurs. Do you see any wrinkles on those faces? You sure don’t—some of them might even still have baby fat. does a yearly list of the top 30 entrepreneurs under 30.  Business MBA  decided to find out how ten of these young adults are making huge impressions on business and on the world. Founded 2007. Founded 2007. 50 employees.
  • KYLE LACY  |  WEDNESDAY, MAY 21, 2014
    [Retail] 4 Ways to Success in Mobile Marketing
    Upon reaching the destination, he or she will interact with new restaurants, retailers, public transportation and attractions. Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. But the role of the marketer reaches far deeper: How to translate and “sync” those quantitative opportunities with the qualitative and far less tangible aspects of mobile user behavior that ultimately contribute to an initiative’s success or failure. Multitasking is a thing of the past    .
  • THE BLAKERY  |  MONDAY, OCTOBER 11, 2010
    [Retail] The Two Step Process to Brand Building Through Influencer.
    Carlos Diaz, CEO of blueKiwi Software and Doug Stephens President of Retail Prophet both contributed to  research for this blog. Serving Social Business, Technology & Soul Food Search The Blakery Who is Blake? The Two Step Process to Brand Building Through Influencer Communities 12 Oct If Christopher Columbus were a marketer he would still be using Google and Facebook. Let’s veer from the “West Indies&# of social media marketing. Below is a map providing a faster route to a land full of sugar and spice and everything nice. As marketers we explore. Hungry for More?
  • SOCIALFISH  |  MONDAY, JUNE 8, 2015
    [Retail] The #FutureOfBusiness WILL Radically Change Everything As We Know It
    Retail efficiency: channel optimization, and inventory management. I had the pleasure of taking part in  GoToMeeting  in Canada’s  #FutureOfWork  debate on Twitter recently. It brought together business and technology discussing emerging trends with respect to  Collaboration, The Internet of Things ,  Virtual Reality and Workforce Disruption  that will impact how business will function in the future. This also allowed me to step back and determine how the #FutureOfWork is really impacted by the events of the preceding years: the economy, technology and the rise of the consumer.
  • SOCIALNOMICS  |  THURSDAY, APRIL 16, 2015
    [Retail] A Guide to the Perfect Web Design – Tips for Business Owners
    If you owned a physical retail outlet, you would go to great lengths to ensure that the layout of the store was clutter-free, easy on the eye and simple to navigate. While there are many factors that contribute towards a successful business, few are as important as website design and online presence. With a rising number of consumers now shopping online either through a laptop or their smartphone , it is imperative that business owners develop an online presence that can cope with such demand. So let’s take a look at three steps you can take to implement the ideal web design.
  • ENGAGING BRAND  |  SUNDAY, JANUARY 20, 2013
    [Retail] Engaging Brand 418 - Marketing to the Ageing Consumer
    Thinking about lighting and noise in retail to improve customer experience. Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Winnie Lee from Malaysia. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! From a marketing and business perspective is an ageing population a market demographic issue or opportunity? Related articles.
  • BILL HARTZER  |  TUESDAY, FEBRUARY 9, 2010
    [Retail] Offerpal Launches Offerpal Tasks to Earn Virtual Currency
    Offerpal Tasks are accessible as a tab within the Offerpal I-Frame, next to several other options for earning virtual currency, such as completing targeted advertising offers, filling out online surveys and shopping at brand name retailers. The company’s turnkey payment platform gives consumers the opportunity to earn virtual currency for free by taking part in targeted advertising offers, shopping at big-brand retailers, completing online surveys, watching videos or otherwise engaging with brands. These are chores you can do whenever it’s convenient. Shaw Ventures.
  • KIKOLANI  |  MONDAY, MARCH 30, 2015
    [Retail] Conference Spotlight: Build Grow Scale LIVE
    At Build Grow Scale LIVE, Drew plans to share the secrets he’s learned from his own retail business and time consulting with e-commerce retailers. If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell. Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. When and Where.
  • SOCIALNOMICS  |  WEDNESDAY, JUNE 24, 2015
    [Retail] Social Media: How Major Industries Take Advantage of the Emerging Content Platform
    Retail. Look at the numbers, and you quickly see that social media is on the up and up. Consider that, according to new data from BI Intelligence, the amount spent on social-media ads in the US have topped $8.5 billion in the year 2014, up $2.4 billion from the previous year. Some other key points this new study shows are that growth in spending will continue through the year 2018, reaching a projected apex around $14 billion with a five-year compound annual growth rate (CAGR) of 18%. Image via pixabay.com. billion market. Hollywood. But that is just one example. Gaming.
  • THE WAY OF THE WEB  |  MONDAY, SEPTEMBER 27, 2010
    [Retail] Is the eBook, the end of the library?
    As an adult, I can still find the odd book to borrow, but considering I tend to read fairly niche subjects, it’s far easier for me to find books online, either free via Creative Commons or the Public Domain, or bought via a number of retailers. And although the DRM-restricted sold copies could be adapted to allow lending for a set period of time, that would tend to be operated by a retailer, and there’s still no reason for a library. Web Strategy Wikinomics Rankings ← Do we get more than we give from the web? Is Amazon reading this blog? The problem with printed copies?
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Retail] The Rise of “Fake” Viral Videos
    According to Australian newspaper The Age , both the actress and members of the creative agency involved in creating the video for an Australian retail company first denied claims that the event was fabricated. Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. There’s nothing wrong with a branded viral video. Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 20, 2013
    [Retail] Using Social Media to Peruse the Job Market
    Besides, whether it’s jobs in retail or business careers you’re looking for, professionalism always comes first. In today’s market, trying to find a new job is sometimes like trying to find a needle in a haystack alongside thousands of other competitors digging around in the same bale. Luckily, social media sites like Facebook, Twitter, and LinkedIn are here to help you not only find the needle, but turn it into a successful career. And, as long as the proper steps are taken, social media can become your own personal online job recruiter. Build a Supportive Profile.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Retail] Asperger's and IT: Dark secret or open secret?
    Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters. Small Enterprise. mail Newsletters. Blogs. IT Blogwatch. Shark Tank. Topics. Business Intelligence. Careers. Development. Business & Web 2.0. Emerging Technology. Government & Regulation. Hardware. Internet.
  • JOEY STRAWN  |  FRIDAY, JANUARY 7, 2011
    [Retail] Mr. Lipton’s Questions For Marketers (From The Brand Builder)
    Customer Service or Retail Sales. Tweet. borrowed this idea from Olivier Blanchard from his blog on The Brand Builder.  I didn’t want to leave my ideas in the comments because I wanted time to mull over my thoughts and present them in the same format he did. For backstory, read his post and then read my continuation of the idea. What is your favorite marketing/business word? Personality. What is your least favorite marketing/business word? Either “can’t&# or “synergistic&#. What turns you on creatively, spiritually or emotionally about marketing/business? Douche!
  • CONVINCE & CONVERT  |  SUNDAY, JUNE 2, 2013
    [Retail] Social Media is a Terrible Ecommerce Tactic – or is it?
    Each quarter, ecommerce optimization firm Monetate publishes a report that analyzes traffic and conversion efficacy on thousands of leading e-retail websites. The report for the first quarter of 2013 peered into more than 500 million online shopping browser sessions. The results were shocking. Along with my friend Mitch Joel , author of CTRL ALT DELETE , I was asked to evaluate and comment on these findings. In fact, social media represented just 1.55% of all commerce traffic, and a conversion rate of less than three-quarters of one percent (.71%). that would be a viable hypothesis.
  • MASHABLE.COM  |  MONDAY, NOVEMBER 8, 2010
    [Retail] 3 Tips for Maximizing Engagement With Facebook Likes and Shares
    Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. iOS 4.2
  • GEMMA WENT  |  WEDNESDAY, MAY 19, 2010
    [Retail] Case Study Crunch: Social Media Case Studies in Food & Drink, Part.
    Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. Did you enjoy this post?
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 14, 2013
    [Retail] Real-Life Instagram Project Filters In Unique View of London
    Companies with a retail location or hosting an event could create designated photo spots to encourage image generation, potentially even tied to a contest or sweepstakes. Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks.
  • JEFF KORHAN  |  TUESDAY, MARCH 29, 2011
    [Retail] Personalization and Community Alignment
    Today I learned that online retailer Zappos intentionally does not give their call center representatives a script. When it comes to late night television entertainment, most viewers are strongly aligned with either Letterman, Leno, or Conan. Why?  . haven't watched Conan since he left the Tonight Show, but I do know that for the most part, all three host essentially the same guests. Why then do they all have such loyal audiences? Personalization is Alignment. The differentiating factor must be their personality and style - how they engage, that attracts and retains their audiences.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 22, 2013
    [Retail] How to Turn Social Connections Into In-Person Sales
    Alix Hart , Brand Marketer at Best Buy , joins the  Social Pros Podcast  this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. They believe this is the best way to battle the “showroom” effect, where people may use brick-and-mortar stores to browse for products or get questions answered but then actually make the purchases from online-only retailers. Alix Hart, Best Buy @trahla. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
  • SOSHABLE  |  THURSDAY, MARCH 13, 2014
    [Retail] Tips for Creating Pinnable Content
    Whether your brand creates and sells a single product or an entire line of retail goods or services, new content is a necessity. Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. Content. Content marketing is important. It’s no different on Pinterest. What questions do they ask? Images.
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 31, 2013
    [Retail] Why Google+ is an Essential Part of Your Social Strategy
    According to the Janrain study, the G+ social login is particularly trusted when used to access brands and retailers. While its 2011 launch debut was easily forgotten, Google+ usage has quietly but steadily been growing. So much so, in fact, that usage of the site now surpasses both LinkedIn and Twitter, with over 343 million users and 34% of all social logins, according to a recent study commissioned by Janrain. Google+ now seems more poised than any other social media platform to dethrone Facebook in terms of social sharing. Why Businesses Should Use Google+. 1) Social Logins Matter.
  • DIVA MARKETING BLOG  |  THURSDAY, JANUARY 27, 2011
    [Retail] How Do You Take The "Fear Factor" Out Of Social Media?
    conduct a search for a local retailer? You learn more quickly under the guidance of experienced teachers. You waste a lot of time going down alleys if you have no one to lead you. W. Somerset Maugham. Just One Crowd Sourced Question. Before there were books or conferences about social media. before there was Facebook or Twitter people tried to make sense of marketing in a digital world by tapping the experiences of those who were exploring the (then) innovative ideas of blogs and RSS. . We met in late night Skype chats exchanged emails and posted our thoughts and questions on blogs.
  • MOBILEGROOVE  |  WEDNESDAY, OCTOBER 27, 2010
    [Retail] Droidcon Kicks Off in London Tomorrow; Event Preview With Novoda’s Kevin McDonagh
    Kevin offers some valuable advice and urges developers to take the rules of retail seriously. This week, if you’re anywhere in Europe, it’s all about Droidcon in London. This two-day barcamp and conference exploring all aspects of developing for Android mobile devices kicks off tomorrow. Friday is the conference day with tracks covering SDKs & APIs, Development, Business and Design. The program has a heavy and welcome emphasis on what developers and companies in the Android ecosystem need to turn their ideas into revenues. MSG Media Partner. Interview with Novoda.
  • DIVA MARKETING BLOG  |  THURSDAY, DECEMBER 24, 2009
    [Retail] Miracle On The Social Media Street
    It is Christmas 1947 and the CEO of a major retail organization briefs the company's ad department. "No high pressuring and forcing the customer to take something he doesn't want. Before you go off the grid for the holidays. or perhaps when you come back on after toasting in 2010. imagine a time when there was no Internet or Twitter or blogs or Facebook or even email. We'll be known as the helpful store. The friendly store. The store with a heart. The store that places public service ahead of profit. No, it's not a new Twitter customer care strategy. it was a Miracle On 34th Street.
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 8, 2013
    [Retail] Growing Your Online Sales: Best 5 Ways to Execute Internet Marketing Strategies
    Local SEO deals with all the companies, which have physical address, so if you are a doctor, mechanic, retailer, or some other businessman, local SEO can help you to find the relevant customers over the web. The purpose and goal of online marketing is similar to the traditional marketing strategies. Both methods are meant to boost up the brand awareness and help in finding out a number of customers for any particular company. But talking about carrying the online marketing, it is very much different than doing the conventional way of marketing. Search engine marketing (SEM). Final word.
  • CONVINCE & CONVERT  |  TUESDAY, MAY 21, 2013
    [Retail] 6 Ways to Make More Out of Your Facebook Ad Campaign
    commerce pros know that when users downloads a retailer’s app, it usually leads to a lot more spending.  3. Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. Don’t Let Facebook Do Your Bidding.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Retail] A Holiday Gift Idea for Your @SocialEmployee #BlackFriday #socbiz #socialselling
    The Social Employee is available to order through a variety of online retailers. Happy Holidays! Well friends, the Holiday Season is upon us once again. The final months of each year represent a time for giving and a chance for each of us to take stock of what we’ve achieved over the past year, to reconnect with family and friends, and to share our love for each other through good food, gifts, and companionship. So with another successful year coming to a close, a little show of appreciation is in order! It goes without saying that a successful employee base is a well-informed one.
  • SAYING IT SOCIAL  |  FRIDAY, AUGUST 27, 2010
    [Retail] Track the Online Metrics that Matter and Sales Isn't One of Them.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. That’s all well and good but how do you know if you’re doing the right thing or if what you are doing is actually benefiting your business in some way? Want more leads? if yes, please explain.
  • SAYING IT SOCIAL  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Retail] Is your business easy to find for local and mobile searchers.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Is your business easy to find for local and mobile searchers? First an anecdote, then the facts. The other evening I was driving through Baltimore City and decided I’d like to try an Italian deli for dinner. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open. And just who is seeing these listings? link] [.]
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