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  • WORKFACE  |  TUESDAY, JANUARY 17, 2012
    [Retail] 6 Billion Kings – Why Your Approach to Customers Must Change
    Yes, phone and email are still alive and well, but now you have to take into consider a range of unique customer communication preferences, including: social media channels (Facebook & Twitter), customer-initiate real-time text/audio/video chat wherever your Company has a digital presence (website, social media, phone, tablet), and also that all these communication channels work flawlessly within your retail doors. Customers are often referred to as “consumers” for a reason: they pay for consumption. First, we consumed. But, this is about to get much more complicated.
  • LAUREL PAPWORTH  |  FRIDAY, OCTOBER 30, 2009
    [Retail] Australia: Social Media Marketing Job at Commonwealth Bank
    We have over 37,000 employees across our retail, business and institutional banking, funds management, superannuation, insurance, investment and broking businesses, as well as a range of interests around the world. Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. Located in state of the art offices in the CBD. Competitive Remuneration and Benefits. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank.
  • ENGAGE  |  THURSDAY, OCTOBER 10, 2013
    [Retail] Print is Dead; Long Live Print!
    870 new magazine titles launched in retail stores in 2012. 'The old saw, “print is dead,” may be the most overused quotation since Mark Twain famously quipped about the news of his own demise more than a century ago. Yes, reports of print’s so-called death are, as Twain said, “greatly exaggerated.”. According to industry experts at CPR: Create + Publish + Reinvent, a recent magazine conference in New York City, print still is one of the most—if not the most—critical components of their business plans. When James G. But Elliott says there are four things he knows for sure: . Fit to Print.
  • SAYING IT SOCIAL  |  THURSDAY, FEBRUARY 4, 2010
    [Retail] A Comprehensive List of Social Media Tips, Guides, Plugins.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials A Comprehensive List of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media Resources Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s Buzz Index – Today?s tweets? like it.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Retail] How To Create A Know-It-All Company - CIO.com - Business Technology Leadership
    100,000 retail value. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. « Virtualization. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network. Network Monitoring. Internet. Security. Virus.
  • DIVA MARKETING BLOG  |  FRIDAY, MARCH 25, 2011
    [Retail] Twitter Etiquette For Agencies/Freelancers
    Perhaps spending time on the retail floor, on customer service calls, talking to sales reps and interviewing the receptionist who has been there for 27 years, using the product. It is today that we must create the world of the future. Eleanor Roosevelt . Just One Crowd Sourced Question. Social media moves so quickly that no one person holds all the answers, knowledge or even the questions. In this series, Just one Crowd Sourced Question , I reach out to my social networks and ask folks to share just 1 tip on a social media issue. . This question was inspired by the recent Tweet-storms.
  • WRITTENT BLOG  |  MONDAY, MARCH 31, 2014
    [Retail] The 15 Best Facebook Posts Ever Written
    Walmart’s battle of the likes versus shares yielded over 300,000 votes for the major retailer. 'I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire. Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. Starbucks. Image credit: starbucks. Disney.
  • JOEY STRAWN  |  FRIDAY, JANUARY 7, 2011
    [Retail] Mr. Lipton’s Questions For Marketers (From The Brand Builder)
    Customer Service or Retail Sales. Tweet. borrowed this idea from Olivier Blanchard from his blog on The Brand Builder. I didn’t want to leave my ideas in the comments because I wanted time to mull over my thoughts and present them in the same format he did. For backstory, read his post and then read my continuation of the idea. How would you answer them?”. I’ve done this for two reasons: 1) I love Inside The Actor’s Studio and movies are a passion of mine, and 2) I think it’s a brilliant idea and wanted to share it with my community. Personality. Douche! Surgery.
  • THE WAY OF THE WEB  |  SATURDAY, NOVEMBER 5, 2011
    [Retail] It’s Not About You Book Review
    It’s out in the UK towards the end of November, in hardcover, e-Book and AudioBook formats, and you can pre-order from various retailers, including Amazon. I’ve been lucky enough to be sent a copy of ‘ It’s Not About You – A Little Story About What Matters Most in Business ‘, which is the new book by Bob Burg and John David Mann. It’s a business parable, following fictional character Ben as he attempts to convince furniture makers Allen & Augustine to agree to a merger, and highlighting important lessons about leadership along the way.
  • GAURAVONOMICS  |  FRIDAY, JULY 16, 2010
    [Retail] Dare Magazine Story on Whether Social Media Marketing Can Directly.
    couple of entrepreneurs pointed out that perhaps it’s more lucrative for retail business and not the manufacturing units. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Dare Magazine recently quoted me in a story on whether social media marketing can directly impact revenues. said that while B2C brands in India will continue to struggle to establish a direct link between social media marketing and revenues, B2B companies, especially startups will find it easier to link their social media efforts with lead generation. Is social networking hyped?
  • ENGAGE  |  THURSDAY, OCTOBER 11, 2012
    [Retail] 50 Tweets to Inspire and Motivate Your Digital Strategy from #iStrategy
    Some Retailers? If you’re in digital, you probably know about iStrategy. This two-day digital marketing conference brings together all the brains in the industry to discuss the success of their business and what digital strategy that success requires. One attendee has even dubbed the event, “the Lollapalooza of digital marketing conferences.” ”  Some attending met friends after 7 years of pure online communication and others, like me, watched the Twitter stream populate with interesting, witty, and funny tweets from the event in Chicago. ” #iStrategy. Maybe.
  • SIMON MAINWARING  |  WEDNESDAY, DECEMBER 5, 2012
    [Retail] Of these top ten trend predictions for 2013, one is the most disruptive
    Everything is Retail. JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social business marketplace. Consider for a moment how each of the following ten trends are related to one another: 1. Play as a Competitive Advantage. The Super Stress Era. Intelligent Objects. Predictive Personalization. Mobile Fingerprint. Sensory Explosion. Peer Power. Going Private in Public. Health & Happiness.
  • SOSHABLE  |  FRIDAY, MAY 31, 2013
    [Retail] Will Pinterest Or Tumblr Provide A Better Marketing Strategy?
    Pinterest & Retail: Why The Social Network is a “Wardrobe Staple” To Tumblr or Not to Tumblr: Brands and Advertising. 'Most people now acknowledge that any marketing strategy should include a social media component. The problem is that working with social media requires a goodly amount of human effort and there are so many social media, Facebook, Twitter, LinkedIn, Google Plus, FourSquare, Instagram, and on and on, to choose from. Two relative newcomers, Pinterest and Tumblr, certainly deserve to be considered. Where would it be best to put your efforts? Related articles.
  • JEFF ESPOSITO  |  MONDAY, JUNE 27, 2011
    [Retail] 30 Social Media Stats for the C-Suite
    percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). Facebook expects to bring n $4.05
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 12, 2012
    [Retail] Socialized!: The Business of Building a Digital Network #socialized #socbiz
    How the Most Successful Businesses Harness the Power of Social ( Bibliomotion, November 2012), and is available 11/15 at bookstores nationwide, as well as at all major online retailers.  Acknowledge the Revolution. It is happening all around you. People are talking. Whether you realize it or not, your company is the topic of conversation – inside the organization and out. Like it or not, the world is changing how we do business, and in his new book Socialized! In essence, Socialized ! is an enterprise playbook for capturing the full power of social.  Build a Culture From the Inside Out.
  • SOCIALMOUTHS.COM  |  MONDAY, OCTOBER 25, 2010
    [Retail] How To Measure Blog Conversion
    Maybe you didn’t know this about me but I used to own a company selling products such as Directv and T-Mobile, an authorized dealer like any of the ones you see out there, mostly at retail stores. SocialMouths personal branding | social media | blog design Home Who is This Dude? Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. All easily measurable items. Conversion can mean different things for different people. Is this possible? Of course not.
  • T2 SOCIAL  |  SUNDAY, JUNE 15, 2014
    [Retail] 4 Social Business Trends to Watch For in the Second Half of 2014
    Recently, a lawsuit was launched by a well-known actress against a well-known retail operation for the use of an image against her consent on Twitter. 'Social business trends are exciting and evolving, and these are a few to watch for in the latter half of the year. Social business trends are constantly on the move. The field is quickly changing and there are new components emerging constantly. was recently presenting at the Social Media Strategies Summit in New York on the concepts behind building a social business strategy for B2C brands. Welcome to the Age of Social Advertising.
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 7, 2013
    [Retail] The 6-Step Path to Creating Inherently Useful Marketing
    Also in the outdoors category, Columbia Sportswear, a Portland, Oregon–based manufacturer and retailer of outdoor wear and gear, has a fantastic Youtility of their own. 'Youtility is marketing so useful, people would pay for it (if you asked them). It’s marketing customers actually want, instead of marketing that companies think they need. first started thinking about Youtility in 2009, when I heard a speech by Robert Stephens, the founder of GeekSquad. Youtility Can Be Offline Too. So, how do you go about creating marketing people actually crave? Enjoy! From: HubSpot Marketing Software.
  • CONVERSTATIONS  |  MONDAY, APRIL 14, 2014
    [Retail] Pop-Up Shop at a Networking Event?
    Very much like pop-up stores as a growing trend of retail , setting up your own “pop-up table”at an event can help build a better business presence. 'At almost every local networking event or association workshop, there is a vacant table among the vendors and partners. Those vacant tables could be an opportunity. Often, these tables are the result of no-show vendors or slow sales by the host. Empty tables make the vendor area look less valuable. Offering to fill a table provides the host and registrants with a more robust event. Pop-Up Shop at a Networking Event?
  • SOSHABLE  |  FRIDAY, JUNE 29, 2012
    [Retail] The Rise of “Fake” Viral Videos
    According to Australian newspaper The Age , both the actress and members of the creative agency involved in creating the video for an Australian retail company first denied claims that the event was fabricated. Every marketing department or digital marketing agency dreams of hitting it big with a viral video that is not only popular, but also benefits their brand in some way. There’s nothing wrong with a branded viral video. Unfortunately, many brands are attempting to hide their involvement in viral videos by making it seem like the video was created by ordinary individuals.
  • BRASS TACK THINKING  |  FRIDAY, JANUARY 14, 2011
    [Retail] Fluffy Words Are Bad, Mmmkay? (Or Are They?)
    If most companies could have their way, they would make something you wanted, sell it to a retailer, and then go away. Today’s post is a guest post from our friend and tack-minded cohort Matt Ridings, Founder of MSR Consulting, and a thought leader on integrating social media into the realm of Relationship Marketing. He blogs over at Techguerilla , and you can find him on Twitter at @techguerilla. Fluffervoidance. have an aversion to “fluff&#. But when I write them (and I do) a little shiver goes down my spine and I can feel the bile rise in my throat. Businesses want control.
  • TWIST IMAGE  |  SATURDAY, JUNE 30, 2012
    [Retail] T-Commerce And The Rise Of Tablet Shopping
    Touching, twisting and multi-gesture on tablets will elevate the online shopping experience, bringing it fairly close to a physical retail experience. Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch, screen size, portability does add a different layer. New opportunity or just another screen? Just this week, MediaPost had a fascinating news item titled, Tablets Change Shopping, Media Habits. million U.S. brand.
  • ENGAGE  |  MONDAY, JULY 2, 2012
    [Retail] What Millennials Want From Your Brand: 5 Insider Secrets
    Even though I am a 21-year-old female with a slight addiction to retail, you need me more than I need you. A lady never reveals her age, but I will for the purposes of this post. Hello, my name is Anuli and I am 21 years old (or, young-however you want to see it). Marketers categorize me as a Millennial — one of the approximately 79 million Americans between the ages of 16 and 34. The purchasing power of Millennials is estimated to be $170 billion per year, which makes me someone that you want to know. Here are 5 things to know about marketing to Millennials: 1. image: ChrisL_AK ].
  • DANNY BROWN  |  FRIDAY, AUGUST 20, 2010
    [Retail] Social Media Roadmaps
    The retail industry understands the one size does not fit all approach very well. Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Social Media Roadmaps August 20, 2010 16 voices share yours! Share 1 save This is a guest post by Kapil Apshankar, an innovative social media strategist. He writes about tips, tricks and techniques that help his readers score higher in social media at Social Media Notebook. Kapil also maintains a personal blog, Spring Rainbow , which captures his life away from social media.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 29, 2014
    [Retail] 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
    'Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. 255,262 total article views From 0 ? 35 views per post.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 14, 2013
    [Retail] Real-Life Instagram Project Filters In Unique View of London
    Companies with a retail location or hosting an event could create designated photo spots to encourage image generation, potentially even tied to a contest or sweepstakes. 'Just when you thought snapping and sharing photos on Instagram couldn’t get any more addictive, a creative new project out of London is making waves for bringing the platform’s beloved attributes into the read world. Called “Real-Life Instagram,” artist Bruno Ribeiro has placed cardboard cutouts resembling Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks.
  • KYLE LACY  |  MONDAY, SEPTEMBER 20, 2010
    [Retail] Indianapolis Ranks the Best and Brightest
    The 10 different industry categories are:  Accounting; Banking & Financial Services; Education & Nonprofit; Government; Health& Life Sciences; Law; Manufacturing, Retail & Services; Media, Entertainment & Sports; Real Estate Development & Construction; and Technology. The 7th annual Indy’s Best and Brightest awards will be held on Wednesday, October 6,2010  to recognize Central Indiana’s 10 finalists, age 40 and under. The event will take place at the Indianapolis City Market and is expected to have 600 attendees. Reside or work in select Indiana counties.
  • KIKOLANI  |  FRIDAY, AUGUST 23, 2013
    [Retail] Fetching Friday – 21 Marketing Links
    How are the Top 50 Retail Brands performing on Facebook? Expion looked at the Interbrand Best 50 Retail Brands list with their social engagement marketing insights software to come up with their F.A.V.E 'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Featured Posts. Blogging / Content. Get a rare peek behind the scenes!
  • SOCIALNOMICS  |  TUESDAY, AUGUST 19, 2014
    [Retail] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
    John Harding, human resource services partner at PwC in Manchester, said: “Just as advertisers and retailers are using data from customers’ online and social media activity to tailor their shopping experience, organisations could soon start using workers’ personal data (with their permission) to measure and anticipate performance and retention issues. 'Research indicates that  92% of children under the age of two already have a digital posting  about them. What does that mean for this generation and the next as they grow up? Will they care more or less about privacy?
  • JACOB MORGAN  |  SUNDAY, SEPTEMBER 23, 2012
    [Retail] How to get a Free Copy of my Book, The Collaborative Organization!
    The book retails at $35 in stores and was endorsed by leaders such as the former CIO of the USA, CMO of SAP, CEO of Unisys, CMO of Dell, and dozens of others. On September 27th I’m going to be participating in a webinar  (you get a free book for attending) with Brian Dirkling from Box, who is their director of enterprise marketing. This event is being hosted by Ping Identity which is a leader in cloud security and identity solutions. critical to-do’s to help with employee adoption of collaboration platforms. The book alone is worth attending!
  • SOSHABLE  |  SUNDAY, AUGUST 2, 2009
    [Retail] 7 Reasons Why I Won’t Tweet Diggbar Links Ever Again…
    Wikipedia defines a Bait and Switch as: In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute is available. Blast. … and you shouldn’t either. With that out of the way, let’s get right down to it: 1. They Pulled a “Bait and Switch&#. Regardless of what anyone at Digg says, this was just wrong. Baited. Switched. The comparison is invalid.
  • SOCIALNOMICS  |  WEDNESDAY, OCTOBER 17, 2012
    [Retail] Social Media Offers Business and Consumer the Right Credit Cards
    In many cases, a credit card company will team up with a retailer, offering a discount for those individuals open to making purchases at the business using the company’s credit card. It seems that turning to social media can help you find just about anything these days. For those consumers looking for the right credit card offers, they need look no further than Facebook, Twitter, Pinterest and the other major social media venues. Why you may ask? According to data from The Economist , close to 80 percent of U.S. One such way to do that is putting social media to work for their brand.
  • TWIST IMAGE  |  THURSDAY, DECEMBER 9, 2010
    [Retail] Give The Gift Of Knowledge
    We don't need more things made of plastic with lights and buttons on it, and we don't need any more gift cards to a major electronics retailer. It's not an iPad. It's not a Kindle. It's not a Xbox game. Sorry. To some, this is going to sound like it's coming from the person who gives young children socks as gifts for the holiday season. don't. But, let's face it, we live in a world of abundance (not everybody, but most of the people who read this Blog have it fairly good). One of the most powerful gifts you can give someone is knowledge. just yet. Bonus! They'll have you to thank.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, FEBRUARY 22, 2013
    [Retail] Growing Your List With Smartphones
    It works for retail stores, restaurants, service businesses, any type of business. Smartphones have changed mobile marketing for the better. Well, they’ve changed marketing period. For the better. Constant Contact has two free apps to help you grow your list to smartphone users. Text-to-Join allows you to acquire e-mail addresses through texting whilst Scan-to-Join allows you to acquire new list members with QR codes. The great thing about the Text-to-Join app is you can set it up today and then forget about it. It works its charm. It’s also free. Easy as pie.
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 10, 2012
    [Retail] Podcast 400 - Emerging Technology and Emerging Markets
    Is 3D printing an online activity or will it lead to retails stores? I can't believe that it is podcast 400 of  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips. As it is a special milestone I invited Duann Scott from Shapeways to talk about how new models are developing which are different to the traditional business model - bringing the customer inside of the walls. How Shapeways are  working with the customer to design, build and sell their own ideas. How they create a marketplace for small business and a test market for ideas.
  • THE BLAKERY  |  TUESDAY, JUNE 18, 2013
    [Retail] I’m Joining Intel
    Over the last three years at my consulting company Artemis I’ve worked with companies such as Verizon Wireless, Newmark Knight Frank Retail and more. 'Those of you who know me from Customer Management IQ  or from my  writing  and  speaking  know I’m very passionate about social customer support. have continued to learn with like-minded individuals serving on board of the Society of Consumer Affairs Professionals (SOCAP). really love this industry and the people in it. That being said, I’m excited to announce the next chapter of my career. Why Intel? What Will I Be Doing?
  • TWIST IMAGE  |  WEDNESDAY, MARCH 21, 2012
    [Retail] When The Going Gets Tough
    It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. "This will be my last day shining your shoes." " I like getting my shoes shined. don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free as possible. Lump that value system into my own, personal "measure of a man," but to me, dirty shoes is a leading negative indicator (while I'm no snob, I realize this may make me a little vain).
  • SOSHABLE  |  THURSDAY, MARCH 13, 2014
    [Retail] Tips for Creating Pinnable Content
    Whether your brand creates and sells a single product or an entire line of retail goods or services, new content is a necessity. 'Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. Content. Content marketing is important. It’s no different on Pinterest. What questions do they ask? Images.
  • STAY N' ALIVE  |  MONDAY, SEPTEMBER 13, 2010
    [Retail] 7 Strategies I’m Pitching for Businesses to use Facebook Places
    I think every retail store in the world should have a sign that says, “Send ‘like suchandsuch’ to 42665 (FBOOK) on your mobile phone for updates and deals!&#  This gives you a distribution channel right to the actual hands of every customer of yours that takes advantage of this, bringing more engagement and more participation by your customers. Facebook Places is the latest and greatest service offered by Facebook that has many Brands raging around how to build a strategy. Perhaps you could create these real life places for them as part of your strategy. and Events).
  • BRASS TACK THINKING  |  WEDNESDAY, JANUARY 12, 2011
    [Retail] Buy 2 Copies of The NOW Revolution, Get Stuff.
    All major online retailers have the book on pre-order sale price of just $13.78 Our new book  The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social debuts February 1 (a few days later in stores). We want to make sure we get as many copies sold in advance as possible, as it helps convince the physical bookstores to order and promote the book. Plus, nothing says Happy Valentine’s Day like a book on social media’s transformative impact on modern business! You’ll get prizes from  Sweet Leaf Tea ,  Taylor Guitars , Swix ,  ThinkGeek ,  Moosejaw , and  Codero !
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, FEBRUARY 10, 2010
    [Retail] Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Social Media > Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging Manners Would Do Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging Manners Would Do by Tamar Weinberg on February 10, 2010 Share As a blogger, I’m sure you receive a fair number of emails pitching you with products. As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. We both have difficult jobs. That’s just fine. Period.
  • DREW'S MARKETING MINUTE  |  TUESDAY, AUGUST 30, 2011
    [Retail] Where does your brand live?
    Whether you have a retail space, office space or work virtually through an extranet –  how it first appears to your audience will stick for a long time. …How does your brand come alive? When we talk about a company’s brand, in most cases people’s minds jump immediately to their logo.  No argument – a logo is a vital element of how you communicate it.  It is the visual representation of who and what you are.  But your logo is just the beginning of it. Others might point to your tagline and suggest that’s where your brand lives.  Does it feel very corporate and official?
  • SOSHABLE  |  MONDAY, APRIL 15, 2013
    [Retail] GM and Facebook are Friends Again (but only on mobile)
    The announcement coincides with the arrival of Facebook’s new system of targeted advertising “ based on loyalty card uses at grocery stores and elsewhere, based on public records like auto registration, and based on email addresses consumers give out at retail checkout counters.”. 'The rift between the auto manufacturing giant and the social media titan is temporarily over. The drama began last May, when General Motors (GM) announced that it was pulling paid ads from Facebook , stating that the cost of the ads weren’t worth it. media, knew something that they didn’t. Related articles.
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 7, 2014
    [Retail] How to Build a Content Calendar (Plus a Free Template for 2014)
    for retailers, Christmas, or for accountants, the end of the Tax Year). 'Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly straightforward. We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The Goal of a Content Calendar.
  • SOCIALNOMICS  |  SUNDAY, DECEMBER 1, 2013
    [Retail] Social Media Can Drive Sales This Holiday Weekend
    Even huge retailers, like Macy’s , are on Pinterest. 'Prep your business for the holidays by embracing social media. If you own a business on Main Street, your focus is on obtaining new customers. People coming in off of the street may be curious about your goods and, if you’re lucky or prepared enough, they may be in the market for what you have to offer. But, what if there is nobody on the street? How will you get people in through your doors? This is especially important during the upcoming holiday season. Another 140 million people shopped online. You can bet your lease on it. Video.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Retail] Marketing Trends for 2011
    Consumers in greater numbers are using their mobile devices to assist in-store shopping, from browsing retailer websites to scanning barcodes to get product and price comparison information, to checking in to search for deals.”. “It’s all about protecting and nurturing the brand&#. Writing this post made me think of R.E.M.’s hit song.  Yes, things are a bit crazy but this is also an exciting time for marketing professionals.  As we start the New Year, we find the barometer for “change” ratcheted up a few dozen notches.   So, here’s my list.  Feel free to add some of yours. R.E.M.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 28, 2014
    [Retail] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
    If you operate a retail outlet, you may have both a storefront and an online presence. 'Written by Chris Allen of BePoz. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. You need to play to those strengths, and use them effectively to market to your customers. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Retail] 2012 #Nifty50 Top Men in Technology on Twitter
    Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain and third party logistics. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds. Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. The size of the company or the number of people it employed did not matter. in August 2006.
  • GAURAVONOMICS  |  SATURDAY, AUGUST 7, 2010
    [Retail] Why Social CRM is a Non Starter in India | Gauravonomics Blog For.
    VC I really respect recently told me that Indian companies don’t need to know how to design and build furniture, or how to market and retail it; they only need to know how to cut the wood and bring it from the forest to the factory and the pent up demand in the market will take care of the rest. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Recently, Indus Khaitan (@ 1ndus ) linked to my post on Social CRM use cases in his rant on the poor state of customer support in India. Perhaps, these Indian SMEs have customers in the US. Lets talk.
  • BILL HARTZER  |  FRIDAY, DECEMBER 16, 2011
    [Retail] Top 10 Search Engine Optmization Blunders of 2011
    This practice has been going on for years, and many websites have been benefitting from these links related to discount codes that retailers and other websites offer. The SEO firm was ordered to pay $770,000 because the SEO company “provided marketing and web hosting services was financially responsible for the sale of counterfeit golf clubs by a client e-retailer. It is that time of year, the end of the year where we see all sorts of top 10 lists. have my own lists, like the one that I like to post from Fineman PR about the top 10 Public Relations Blunders of the year.
  • BILL HARTZER  |  THURSDAY, JULY 15, 2010
    [Retail] Top 10 People Who Influence What Americans Buy
    More than three-quarters of Americans shop at Walmart every year, so whether you’re a fan or not, the retailer has influence. When the First Lady donned J.Crew fashions at public appearances such as The Jay Leno Show, it spiked the retailer’s clothing sales, website traffic and brand awareness. As the effects of the global recession linger, consumers are changing the way they shop, becoming more budget-conscious, eco-aware and cause-oriented, while paying greater attention to what, why and from who they are buying. We’re saving more, wasting less, and giving back.&#. Suze Orman.
  • T2 SOCIAL  |  WEDNESDAY, DECEMBER 18, 2013
    [Retail] The Best Holiday Video Campaigns of 2013
    John Lewis, a UK-based retailer, made the millions of people who watched this video feel something very strong without using a single word. 'Creative holiday video campaigns are always something people look forward to, and 2013 did not disappoint. This year, quite a few brands decided to take a crack at the viral route and create a holiday video campaign that they felt would touch the hearts of the millions that watched and make these brands top-of-mind – if they weren’t already. So, the aggressive salesperson angle will usually fall flat. Have a look and pick your favorite!
  • GEOFF LIVINGSTON  |  SUNDAY, NOVEMBER 28, 2010
    [Retail] How the Grinch Stole Green Christmas
    Holiday presents — consumerism at its best — represent the great opportunity for all retailers. Merchants and product manufacturers seek brisk sales to ensure a profit for the year, thus the naming convention of “Black Friday.&# Yet, instead of embracing consumerism, which coincidentally drives green product sales, most green bloggers and information outlets engage in Buy Nothing Day , an effort to protest consumerism. The logic lies from a spiritual ethos of abstinence and self-driven worth to the more well-grounded idea of reducing carbon footprints.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 22, 2013
    [Retail] How to Turn Social Connections Into In-Person Sales
    Alix Hart , Brand Marketer at Best Buy , joins the  Social Pros Podcast  this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. They believe this is the best way to battle the “showroom” effect, where people may use brick-and-mortar stores to browse for products or get questions answered but then actually make the purchases from online-only retailers. Alix Hart, Best Buy @trahla. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 3, 2013
    [Retail] How Scotts Uses Social Media for Maximum Customer Support
    In addition to online support and education, Scotts has in-person representatives at major retail stores such as Home Depot and Lowe’s so that customers can come in and talk to Scotts professionals about what they should do. Because Scotts brand is sold only in third party retail outlets, they work closely with these retail outlets when they’re coming up with their educational materials so that they can cross-promote. 'Beth Dockins, Scotts Miracle-Gro @bethdockins. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
  • LOUIS GRAY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Retail] The Future of Local Storage Is Practically None At All
    Digital media for entertainment, once the province of physical media delivered to your home or picked up at a retailer, is now accessible anywhere on any device. Stand Back or Your Hard Drive Is Going to Get It First they came for our floppy drives. Then, they came for our CDs and our DVD drives. It won't be too long until the concept of a hard drive, or any local storage, beyond that needed for temporary offline use, is itself antiquated. If it can't be reached via web browser, it's probably not worth having. Goodbye Desktop Applications. No Seriously, Have You Seen Pixlr on the Web?
  • GREG VERDINO  |  TUESDAY, JUNE 2, 2009
    [Retail] Book 'em Verdino: announcing micromarketing
      It’s even in the changing of ourexpectations of product design and retail sales, giving rise to dozens ofsuccessful small businesses and individuals (think Threadless, think Etsy,think Mimobot, think Lemonade) that can create and sell enough high quality, uniqueor custom merchandise at a premium to shoppers for whom choice andindividuality matter more than convenience and price. If the title alone isn't enough to clue you in, I'd like to give you an idea of the ground I'll cover in the book.    microMARKETING is not a "Twitter book."
  • SPIN SUCKS  |  FRIDAY, DECEMBER 10, 2010
    [Retail] The Top Five Stories for Week Ending Dec. 10, 2010
    Online Retailer Charged with Fraud Threats. Well, one more week down and only 14 shopping days left. Are you ready? Other than the Lakers backpack I bought my youngest brother (he’s 10 and I don’t fight it because the Bulls aren’t great) that was returned and a Target run for stocking stuffers, I am ready! I’m finished speaking for the year. I’m finished with business travel for the year. ate my last warm nuts and chocolate chip cookie in first class really early this morning. Right?). We’re supposed to get a bunch more snow tomorrow. LOVE SNOW!!
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 20, 2013
    [Retail] The 3 Social Media Lessons of 2013 – And What’s In Store for 2014
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'This week, we have a very special Year in Review episode of Social Pros. Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now. The Big Two.
  • SOSHABLE  |  THURSDAY, JANUARY 16, 2014
    [Retail] Top 10 Social Media Tips & Predictions For 2014
    recent publication on Digital Trends went into detail about how Pinterest “Pins” have more value to online retailers than Facebook “Likes.” 'It goes without saying that social media seems to shift at a moment’s notice. This may not mean much for those who utilize Facebook, Twitter and pages of that nature for leisurely purposes but what about those who wish to expand their digital presences? What if they want to help themselves or their brand become noticed? In order for social media to be utilized well during 2014, here is a list of the top 10 men moves that should be made.
  • TWIST IMAGE  |  TUESDAY, MAY 21, 2013
    [Retail] Welcome To The One Screen World
    According to a recent survey by Adobe , 45% of marketers still don''t have a mobile presence, and this is happening at the exact same time that eMarketer is reporting that 15% of online retail sales will take place this year via a mobile device (sales will reach nearly $39 billion in 2013, which is up over 56% from 2012). online retail. 'Channel surfing got weird. There was this episode of All-Star Celebrity Apprentice this season that revolved around each team''s ability to create a television ad for the consumer electronics company, LG. " Smart in a connected sense. brand.
  • SMTHREE  |  FRIDAY, SEPTEMBER 23, 2011
    [Retail] Social Media and Customer Service
    We understand occasionally you may have questions regarding warranty, product specifications and retail locations carrying our products. I have an issue with Firestone tires. So, I figured I’d go on-line to get some information. you know – like everyone else does. You would think that in today’s instant access/instant feedback world a company the size of Firestone would be savvy enough to use this to their advantage. You would be wrong. went to their website and found that the only way I could contact them was via snail mail or telephone. was wrong. Off Topic. .
  • SMTHREE  |  TUESDAY, NOVEMBER 9, 2010
    [Retail] Social Media: You can check in but you can never leave
    It would help if retailers provided in-store reminders. So, Pew Research comes out with a study that says only 4% of us use geo-location, or as they call them – geosocial services like Foursquare, Gowilla and Facebook places. What’s more – at any given time only 1% of ALL Internet users are participating in these services! At first blush one could argue that we are in the early adoption phase of geolocation and, as with everything else digital, we are merely moments away from the tipping point. regression trend in social media? How can that be? Apparently not.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 19, 2013
    [Retail] Looking for a Holiday Gift for Your Employees? @SocialEmployee Makes a Great Gift! #df13 #socbiz #dreamforce
    You can order The Social Employee through a variety of online retailers. 'A Holiday Gift Idea for Your @SocialEmployee . Well friends, the Holiday Season is upon us. And like you, we’re looking forward to taking stock of what we’ve achieved over the last year, reconnecting with family and friends, and sharing our love for each other through good food, gifts, and companionship. But during this hectic holiday season, we hope you don’t forget to share your gratitude with a particularly important group of people: your employees. Buying in bulk? The @SocialEmployee revolution starts today!
  • BILL HARTZER  |  TUESDAY, SEPTEMBER 11, 2012
    [Retail] ME Domain Name Registry Holds Social Media Contest
    Approximate Retail Value (“ARV”): USD $579.00 / CAD $573.47each. domain name registry,ME Registry , is holding a social media contest. There are prizes for everyone who participates during this social media contest, and three grand prize winners will receive a Canon EOS Rebel T3 Camera. If you follow.ME on Twitter and retweet the.ME contest once a day during contest period and you’ll get a free.ME domain name registration. There are 3 grand prize winners, and the.ME domain name at www.Domain.Me. Predrag Lesic, CEO of the.ME Registry. on Twitter. domain registration.
  • DEVUMI  |  TUESDAY, AUGUST 12, 2014
    [Retail] Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores
    How retailers can connect their social media and their store. One of the biggest challenges for a retail store is seeing for themselves just how social media impacts their business. 'I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans. Then it hit me: I really wanted a donut from Dunkin. In store purchase numbers resulting directly from social media. Sale by Paul.
  • FRESHNETWORKS   |  THURSDAY, OCTOBER 16, 2014
    [Retail] Agile Innovation Update October 2014
    This month we’re looking at Unilever’s pilot of a wearable device, the price consumers put on their data, a new partnership between mobile payments company Zapp and a number of British retailers, reports that Facebook is planning a peer-to-peer payments service and innovation trends in the European food and drink industry. British retailers look set to innovate their payment systems thanks to a partnership with Zapp. 'Each month we bring you the FreshMinds Agile Innovation Update. Unilever enters the world of wearable tech. Consumers put a price on their data.
  • SOCIALNOMICS  |  THURSDAY, MARCH 6, 2014
    [Retail] How Brands Define Their Personality Through Social Media
    Boohoo is an example of a fashion retailer who uses social media effectively to build interaction and engagement with their followers. 'There’s nothing worse than a boring old brand spoiling your day by hijacking your otherwise (fairly) interesting news-feed. They turn up in their corduroy trousers trying to speak like a teenager whilst touting their products left, right and centre. Then there are the brands you love who don’t appear to have turned up to the party, you get the impression they’ll take your money but don’t want to hang out, cheers Apple! Boohoo - Encourage feedback.
  • TWIST IMAGE  |  SUNDAY, JULY 24, 2011
    [Retail] Talking About Anything And Everything With CD Baby Founder Derek Sivers
    None of the big online retailers of music would sell his music. Episode #263 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web programming, turned to page one and started to figure out - on his own - how to build a website and integrate it with a merchant account. anything you want.
  • JEFF ESPOSITO  |  FRIDAY, SEPTEMBER 6, 2013
    [Retail] FB Facial Recognition, Social TV and Do Work Son
    125 shopping days left: Retailers start Xmas deals – man Christmas is coming really quick this year. 'After a three-week hiatus, I bring you this week’s edition of Five for Friday. Apologies if you’ve noticed that my publishing schedule has slowed a bit, but I have really been swamped with the new role evolving and also really just trying to spend as much time with Megatron as we get ready to welcome Baby Espo Numero Dos in a short period of time. You only get one chance to impact the life of your child so I plan on living that up, especially during transitory times. Five for Friday
  • FRESHNETWORKS   |  TUESDAY, MARCH 18, 2014
    [Retail] Three hardware trends that will drive growth in the gaming sector
    While bricks and mortar specialist games retailers are working ever harder to secure gamers’ spend, digital marketplaces such as Steam are showing increasing potential. Oculus Rift is expected to retail at about $300 (£179) and it will be interesting to see both what price Sony has in mind for its own version, and whether or not Microsoft will follow suit for the Xbox One. But sales of Sony’s Playstation 4 tell another story. The console, which launched in Western markets in November last year and in Japan last month, has sold more than six million units.
  • BILL HARTZER  |  TUESDAY, MARCH 9, 2010
    [Retail] CheapTweet Upgrades Its Social Deals Search Engine
    CheapTweet is operated by Appozite (www.Appozite.com), an Austin, Texas-based startup developing social e-commerce software to connect unique and interesting retailers with customers. CheapTweet.com , a major Twitter-based social deals search engine site, has launched CheapTweet Version 2, in celebration of indexing over 5 million deals online to offer users an better social shopping experience. CheapTweet’s 2.0 CheapTweet has addressed a great need by harnessing the power of Twitter to help make consumer dollars stretch further. Subscribe to the comments for this post? Digg this!
  • THE WAY OF THE WEB  |  TUESDAY, NOVEMBER 2, 2010
    [Retail] Three more reasons not to under-estimate gaming
    It sold 300,000 copies in the first week, and over 500,000 in the first fortnight as a prequel to the forthcoming full retail game, and as content sufficient enough to stand alone. Most people are probably aware that I’m deeply interested in videogames and the gamification of the world which is occurring as more and more businesses and individuals look at what is able to be produced by game methodology. For example: More than a billion hours are being spent on Xbox Live each month. Taken globally across every platform, there are figures as high as 3 billion hours a week.
  • CONVINCE & CONVERT  |  TUESDAY, SEPTEMBER 10, 2013
    [Retail] How to Win at Content by Targeting a Niche
    Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. 'Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace. What if….
  • SOCIALNOMICS  |  TUESDAY, JANUARY 3, 2012
    [Retail] 10 Best Entrepreneurs of 2011 Infographic
    Corrin had never worked in food service or retail before opening. Will you be one of the top entrepreneurs in 2012? Learn from the below and you can become a Digital Leader ! From: BusinessMBA.org. Also from BusinessMBA.org: Do a quick search for important entrepreneurs. Do you see any wrinkles on those faces? You sure don’t—some of them might even still have baby fat. does a yearly list of the top 30 entrepreneurs under 30.  Business MBA  decided to find out how ten of these young adults are making huge impressions on business and on the world. Founded 2007. Founded 2007. 50 employees.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 15, 2013
    [Retail] Which 5 Social Media Sites Am I Missing Out On?
    With Foursquare, when customers check into coffee shops, restaurants, and retail shops, they’re able to receive promotions, rewards, and other deals just by letting others know they’re there. 'Businesses missing out on social media are also missing out on an opportunity to connect with their audience. Current and potential customers use social media sites everyday to keep in touch with the world, so it’s no surprise that businesses using social media are part of their customers’ world as well. Foursquare. Customer word of mouth is great for local businesses both large and small. Twitter.
  • TWIST IMAGE  |  TUESDAY, MAY 21, 2013
    [Retail] CTRL ALT Delete. Reboot Your Business. Reboot Your Life. Your Future Depends On It. Today Is The Day
    If you buy 500 copies (or more) of CTRL ALT Delete in hardcover format (which I can offer you at a discount of close to 50% off of the retail price), you will be entitled to a free 60-90 minute live keynote presentation at your company. 'What are you going to reboot today? Today is the day. My second business book, CTRL ALT Delete , is now available. This book is broken up into two sections. Section one is titled Reboot: Business and in it, I define the five movements that have changed business forever that brands are doing little (to nothing) about. These are movements. They are here.
  • ENGAGING BRAND  |  SUNDAY, JANUARY 20, 2013
    [Retail] Engaging Brand 418 - Marketing to the Ageing Consumer
    Thinking about lighting and noise in retail to improve customer experience. Welcome to the latest and free   The Engaging Brand podcast  covering social marketing , business ideas and brand marketing tips  but before we start. The listener of the week and winning an  Engaging Brand  goodie bag is Winnie Lee from Malaysia. Remember the goodie bad is picked from all the people who share, like, tweet about the Engaging Brand podcast to say a BIG thank you from me! From a marketing and business perspective is an ageing population a market demographic issue or opportunity? Related articles.
  • TWIST IMAGE  |  THURSDAY, JULY 11, 2013
    [Retail] Are We At The Beginning Or The End Of Publishing?
    This isn''t about big book and magazine publishers killing trees and maintaining the transport industry while feeding a distribution channel to retail. 'What would you make out of a question like that? Under normal circumstances, this is a tough question to dissect and answer in a cogent way. We were asked to answer this during a concurrent session being held outdoors in a tent set-up with people mingling and networking outside. Trying to create some energy and excitement in the room (err. tent) made my attempt frazzled. I''m hopeful that this blog post can clear it all up. Possibly.
  • TWIST IMAGE  |  WEDNESDAY, OCTOBER 10, 2012
    [Retail] From Atoms To Bits To Atoms
    To put that price tag into perspective, Apple's first laser printer for the home (the LaserWriter , which was launched in 1985) had a retail price of $6,995 and pounded out a rocking eight pages per minute. Something amazing happened this past Sunday. spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. You can't exactly buy the parts at Home Depot. Welcome to the era of Makers. Imagine being able to read a book about the potential of the Internet back in 1995. Ask yourself this question.
  • SOCIALNOMICS  |  THURSDAY, NOVEMBER 20, 2014
    [Retail] 3 Reasons Snapchat’s Brand is in Jeopardy with Snapcash Feature
    According to MarketWatch , more than 200,000 retailers have signed on to use ApplePay, Apple’s latest technology to late individuals pay with their phone. 'The dust has settled on Monday’s announcement from Snapchat about their new feature called Snapcash  - a feature that connects your debit card to your Snapchat account sending money just as easy as sending a snap to your friend. Even though the news is more than 72 hours old, the buzz on Twitter about Snapcash is certainly trending. Unfortunately for Snapchat, their brand is taking a hit. big hit. Here’s why: 1.
  • ENGAGING BRAND  |  MONDAY, DECEMBER 15, 2014
    [Retail] 516 – How To Keep Your Eyes On The Persuasion Prize
    How retail first impressions are visually based but never forget the other senses! 'Ted Talks are superb for helping us understand and see the world in different ways. One talk that I recently watched was Emily Balcetis, Assistant Professor of Psychology at New York University entitled Why Some People Find Exercise Harder Than Others. Emily  in her role explores perception, motivation, goal-setting and decision-making from conscious and non conscious levels. So I wanted to speak to her about what we, as business people, can learn from her research into perception.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, AUGUST 26, 2009
    [Retail] Creating Passionate Customers: Brand Evangelism and What it Means.
    Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Creating Passionate Customers: Brand Evangelism and What it Means to Your Business Creating Passionate Customers: Brand Evangelism and What it Means to Your Business by Tamar Weinberg on August 26, 2009 Share Last week, I wrote a piece on brand building for Forbes.com. With permission, I am publishing the unedited version here. Today, marketing your business for free may seem to be an unattainable process. But with social media marketing, it doesn’t have to be.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Retail] Kickstart Your Own Economy
    The book describes a new economy that has emerged online because we are no longer limited by the physical retail store and how much inventory can be sold per square foot. Can you test the market for a product without ever producing it? CW&T is a self-described, "teeny design studio in Brooklyn" that is basically a two-person operation - designers Che-Wei Wang and Taylor Levy. have a certain kinship with these two because we all love the Pilot Hi-Tec C pen, which unfortunately aren't readily available in North America. ballpoint pen. Black Hi-Tec-C Cartridge. Some thing new.
  • TWIST IMAGE  |  FRIDAY, JUNE 10, 2011
    [Retail] The Age Of Accountability
    We would hope that our creative struck a chord with an audience and converted people from bums on the couch to foot traffic at the retail level. How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion and wait for the quarterly sales reports to roll in. finger's crossed. If we did everything right, we still wouldn't be sure how well the Marketing engine was rolling along. Welcome to the age of accountability.
  • CONVINCE & CONVERT  |  THURSDAY, NOVEMBER 13, 2014
    [Retail] 5 Examples of Inspired Checkout Processes That Bring Results
    You have your very own cashier every single time you decide to log on to your favorite ecommerce site and indulge in some retail therapy. Brick and mortar retail giant Nordstrom hits the nail on the head with their brand new checkout design. 'One of the best things about online shopping is not having to wait in line behind a long line of equally frustrated shoppers at the cash register. The problems begin when this so called ‘personal cashier’ behaves like a nitpicking ringmaster, making you jump through a million hoops till you can wave them goodbye. Minimal steps? steps.
  • MOBILEGROOVE  |  FRIDAY, MARCH 4, 2011
    [Retail] Mobile Takes Bigger Bite Of Marketing Pie; Mobile Commerce Moves To Cross-Media
    The fit between mobile and retail is obvious. Text messaging is also core to CRM, enabling the retailer to opt consumers into its loyalty club for ongoing engagement and remarketing. HOW I SEE IT: It makes no sense to have a mobile strategy that restricts consumers from interacting with retailers on the basis of the device they own. Consumers have shown us that they like to interact with retail brands and marketers who make it simple for shoppers to engage. Does it makes sense to exclude these shoppers from the action? Macy’s doesn’t think so.
  • MOBILEGROOVE  |  TUESDAY, AUGUST 31, 2010
    [Retail] SOCIAL MEDIA ASIA PODCAST: Toys “R” Us Reveals Mobile Shopping & Barcode Asia Strategy
    It has placed social media at the center of a retail strategy sharply aimed at results. urge you to listen in and hear his pragmatic views on social media, personal mobility and how this all comes together in a shopping experience aimed to blur the boundaries between physical retail (in-store shopping) and virtual interaction (scan a barcode to engage via social media). Among the highlights: LOYALTY & RETAIL: As Argha sees it, the number one priority of all his programs is to drive people into the stores to buy toys. PODCAST WITH ARGHA SENN. million members. 15:45].
  • SOCIAL WAYNE  |  TUESDAY, JANUARY 3, 2012
    [Retail] The 10 Biggest Entrepreneurs of 2011 – infographic
    Corrin had never worked in food service or retail before opening. From: BusinessMBA.org. Matt Mickiewicz, 99designs Co-Founder—27 Years Old. Mickiewicz’s business partner, Mark Harbottle, is 37. Founded 2007. Located in San Francisco and Melbourne. 27 employees, with plans to double that number over the next year. No official revenue released—“eight figures”. 99designs is a hub for businesses to find graphic designers without having to do all the searching themselves. Recent acquisition of Series A funding from venture capitalists Accel Partners—$35 million. Founded 2007. 50 employees.
  • ARI HERZOG  |  WEDNESDAY, NOVEMBER 16, 2011
    [Retail] Why the Kindle Fire is Not For Me
    It isn’t a perfect experience, but if nothing else it’s a promising look into the future of retail commerce. I did not want a Kindle to replace the experience of reading tactile books when I wrote about it in February 2009. The majority of your comments agreed with me. Fast forward nearly three years and I still don’t want the thing. The Kindle Fire is not for me. Not yet. Engadget reviews the Kindle Fire with a concise conclusion: The Kindle Fire is quite an achievement at $200. That the Fire has. am typing this sentence on an iMac. also own a smartphone. Not for me.
  • SAYING IT SOCIAL  |  TUESDAY, JUNE 22, 2010
    [Retail] How to Create a Custom URL for Your Facebook Business/Fan Page.
    eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&# Answer: You didn’t do it right:-) In all seriousness, you just entered your desired username in the incorrect spot. Log into Facebook. Hope this helps!
  • MOBILEGROOVE  |  MONDAY, MAY 14, 2012
    [Retail] ANALYSIS: Making Mobile Finance Advertising & Engagement Pay Dividends
    New research from independent mobile ad and data platform company Millennial Media and mobile measurement firm comScore shows that finance brands aren’t only the big(gest) spenders in mobile advertising (outranking other sectors including retail, entertainment and automotive). It also draws from consumer surveys and hard data across thousands of mobile ad campaigns (reaching over 300 million unique users globally) to help finance brands understand who their customers are , how they use their mobile devices and where (how) ad campaigns can reach them at scale. Tough questions.
  • KYLE LACY  |  WEDNESDAY, MAY 21, 2014
    [Retail] 4 Ways to Success in Mobile Marketing
    Upon reaching the destination, he or she will interact with new restaurants, retailers, public transportation and attractions. 'Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. But the role of the marketer reaches far deeper: How to translate and “sync” those quantitative opportunities with the qualitative and far less tangible aspects of mobile user behavior that ultimately contribute to an initiative’s success or failure. Multitasking is a thing of the past    .
  • SOCIAL MEDIA MARKETING  |  WEDNESDAY, MAY 8, 2013
    [Retail] This Week in Social Media – 5/8/2013
    retailer Target is teaming up with Facebook for Cartwheel , part of a digital savings program that gives consumers a chance to select and share deals in an effort to drive more foot traffic to stores. 'A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.
  • SPHINN  |  THURSDAY, SEPTEMBER 23, 2010
    [Retail] As a big plus - the home page is already a lot fresher
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] Well, I think it's sad a small group of SM gamers destroyed it for.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] I think this is poor reasoning, you will never get MORE traffic by.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] Emma, we've done all that. I can't say it enough. We've encouraged.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • SPHINN  |  FRIDAY, SEPTEMBER 24, 2010
    [Retail] Hi Danny. What constitutes "quality conten"t. We write an original.
    Upcoming online events include: Amazing PPC Tactics for Retailers: Making Your PPC Campaign Relevant - October 13, 2010 Facebook Advertising Tips and Tactics - October 14, 2010 Measuring Offline Sales Conversions: The Power of Call Mining - October 19, 2010 Link Global, Act Local: Building Scalable Linking Strategies for Large Organizations - October 28, 2010 Whitepaper: Business.coms B2B Social Media Benchmarking Study ©2010 Third Door Media, Inc. Whats Sphinn? Join us! See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. today.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JULY 21, 2009
    [Retail] Why Customer Service Should Be in Your Social Media Marketing Strategy
    Reply verygoodservice November 21, 2009 at 8:41 pm Some of the trends highlighted in this post are continuing to develop with more and more high street retailers not only establishing a presence on Twitter but using it for proactive customer service Reply Richard A. Blogs can also convey information , share ideas , and chronicle important lifetime milestones. With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. And if they don’t have a blog? Why do I do this?
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