LOUIS GRAY | SATURDAY, JANUARY 15, 2011
[Retail] Wanted: The World's Software Library, by Subscription
Retail software prices are often eyebrow-raisingly high, and for the most part, inflexible. These prices are no doubt in line with professionals who require the software to live, but for more casual users, who might interact with the software infrequently, paying full retail price seems exorbitant. Every couple years, it's not uncommon for our family to shell out $150 to $500 for the latest Microsoft Office Suite. The full Adobe Creative Suite will set you back almost $2,000, and upgrades are $600. The home edition of Mathematica is about $300. It's early days.
WWW.BUSINESSINSIDER.COM | WEDNESDAY, SEPTEMBER 22, 2010
[Retail] Content Is No Longer King: Curation Is King
Reply 0 0 Flag as Offensive Joe Retailer on Jul 24, 4:52 PM said: Whenever we swing the pendulum too far in one direction, there is always something that comes along to bring back the balance. Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. You have successfully emailed the post.
SHERRILYNNE STARKIE | THURSDAY, MARCH 28, 2013
[Retail] March 28: this week in social media
Pinterest leads Facebook in retail customer acquisition. March 28: this week in social media. Listly by Sherrilynne Starkie. March 28: this week in social media. What's new and cool in social media. Views. Filter. No items tagged in this list. Edit items to tag. crowd rank. curated. alpha. newest. queue. Official Blog: Google Keep-Save what's on your mind. Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. 0. 0. 0. Smarter search.
CONVERSTATIONS | THURSDAY, JANUARY 9, 2014
[Retail] It’s all E-commerce Now – How’s Your E-presence?
Buzzwords like e-retailing and showrooming may not have landed on the minds of small business owners yet, but the practices are already in the hands of their customers. It’s all e-commerce now. How’s your e-presence? Are you there ZMOT ? The shop owner may have tried to hand this conversation off to his partner (his wife) to be polite. He really didn’t want to talk about the web or mobile – definitely not social media. Yet there he was, a rebuttal at every turn. That can be healthy on occasion – and this was one of those occasions. It’s all over town.
SOCIALNOMICS | THURSDAY, MARCH 5, 2015
[Retail] Instagram introduces clickable ads
But as Pinterest has shown with early interest in its ads, retailers are dying for ways to turn visual social networks into catalogues people can buy from too. TechCrunch - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”. Brands want measurable impact, not to be breezed by. Images from TechCrunch . Instagram first began showing ads in October 2013. Think Coca-Cola or fashion brands like Michael Kors.
SOCIALNOMICS | TUESDAY, NOVEMBER 26, 2013
[Retail] Internet vs. Television: Which Is the Second Screen?
With so many different things to do online – from posting on social media to shopping at e-retailers –the Internet is not at the forefront of competition for consumers’ attention. Do you spend more time in front of the TV or in front of the computer screen? Just a few years ago, the answer probably would have been the television. But with a growing global online population, the Internet is gradually replacing television in the lives of modern individuals. Why Is the Internet a preferred medium for entertainment? But time spent online is starting to surpass time spent watching television.
GEOFF LIVINGSTON | MONDAY, FEBRUARY 24, 2014
[Retail] #xPotomac14: Israel and Corbett Take on the Internet of Things
This will allow retailers to know who is in the store, that person’s buying history, the route they are taking through the store and for loyal, repeat customers, probably sensors will allow the store to under stand the shopper’s intent. The data will also allow retailers to position items on display with much great effectiveness. Retail applications that I just mention are just one world-changing applications. iStrategyLabs and DC Tech Titan Peter Corbett is presenting at xPotomac this February 28th with a discussion on The Internet of Things. In fact, just did.
ABSOLUTE PA | SATURDAY, JUNE 15, 2013
[Retail] Hey Twitter, I won’t quit you.
Or Meredith Blair , owner of ShopBizi , who landed a new online retailer for her fabulous line of exclusive leather handbags. There’s a rumour that Twitter is losing it’s sparkle as a way to boost business for the solo-worker. Younger, shinier social media kids are grabbing the spotlight. Everyone’s flocking to Google+, Pinterest, or back to Facebook. Apparently. (At least, that’s what some of my contemporaries are #justsayin…). I say: Balls to that! It’s called Best Knickers Always. It all started with a retweet. Source: GlobalWebIndex). Impressive right? Cool or what?
COLLECTIVE THOUGHTS | THURSDAY, APRIL 4, 2013
[Retail] She’s the Boss [Infographic]
The top fields women want to be grads in includes marketing and advertising, consumer goods, government and public service, entertainment, media, and public relations, and health care, retail, fashion, and apparel. Women are making big time moves in the corporate world—and this starts with the fact that women are breaking records as GMAT participants and MBA program employees. In 2011, 46 percent of all MBA degrees were earned by women. From 1997 to 2011, the number of women earning MBA degrees has increased by 75 percent. To learn more, check out the awesome infographic below.
DREW'S MARKETING MINUTE | TUESDAY, NOVEMBER 11, 2014
[Retail] Big data delivers customized experiences or it’s just noise
Big data needs to mean personalizing offers: Some big box retailers are using data from loyalty card holders to offer different coupons to different shoppers based on insights gleaned via analytics—in essence, personalizing pricing. If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. Suffice it to say – we are leaving quite a trail.
ENGAGE | MONDAY, JULY 2, 2012
[Retail] What Millennials Want From Your Brand: 5 Insider Secrets
Even though I am a 21-year-old female with a slight addiction to retail, you need me more than I need you. A lady never reveals her age, but I will for the purposes of this post. Hello, my name is Anuli and I am 21 years old (or, young-however you want to see it). Marketers categorize me as a Millennial — one of the approximately 79 million Americans between the ages of 16 and 34. The purchasing power of Millennials is estimated to be $170 billion per year, which makes me someone that you want to know. Here are 5 things to know about marketing to Millennials: 1. image: ChrisL_AK ]. 3.
TWIST IMAGE | SATURDAY, JUNE 30, 2012
[Retail] T-Commerce And The Rise Of Tablet Shopping
Touching, twisting and multi-gesture on tablets will elevate the online shopping experience, bringing it fairly close to a physical retail experience. Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch, screen size, portability does add a different layer. New opportunity or just another screen? From MediaPost's news item: Tablet use has risen quickly to 29.5 million U.S. users, 11% of the total U.S. population.
GAURAVONOMICS | TUESDAY, MAY 14, 2013
[Retail] Future of Engagement #9: Social Live Experiences
Finally, many brands have already integrated digital elements – like QR codes and touch screens – into their retail experiences. We expect more brands to transform their retail experiences into social live experiences, by encouraging shoppers to share messages or photos on their friends’ social networks to avail of discounts or shopping advice, bringing online reviews into the store to help shoppers make better shopping decisions, and creating in-store activations that people can participate in online. - X – X – X -. What are Social Live Experiences? Google Glass.
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 13, 2013
[Retail] Improving Family Life, One Blog Post at a Time
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Michael Stelzner, SME and My Kids’ Adventures @mike_stelzner. Michael Stelzner , founder of Social Media Examiner and My Kids’ Adventures , join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Rowling.
JEFF ESPOSITO | FRIDAY, MAY 29, 2015
[Retail] See you later Vistaprint, best of luck
The award that I was most proud over the years was that our little team at Vistaprint (Jason Keith, Nick Gosselin and I) ranked above companies like Nike in Internet Retailer’s list of Social Media Impact. Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. Little did we know that the community would be against it and ask us to change our approach.
FIFTH GEAR ANALYTICS | MONDAY, JULY 2, 2012
[Retail] Keep Learning About Your Financial Services Customers – and Use Those Insights Wisely
Demographic Profiling – Once data has been consolidated and householded, you can and should append demographic information to your retail customers and firmagraphic information to your business customers. Companies from all industries need to better understand their customers, but in the financial services space, it’s more critical than most. Whether you work for a bank, insurance company or in the investment sector, you’re challenged to have a better and more complete understanding of your customers than in most other sectors. Data Integration is the start.
BLOG.KISSMETRICS.COM | TUESDAY, JANUARY 4, 2011
[Retail] What Can We Learn from 7 Awesome Corporate Blogs?
Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It adds value to new and existing customers, and can make you stand out from your competitors. Thanks again!
SOCIALNOMICS | TUESDAY, APRIL 28, 2015
[Retail] Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick
Along with social ads for ecommerce retailers, TellApart also offers a way to place ads in other companies’ emails to potential customers. Josh McFarland, co-founder and CEO of TellApart said “TellApart’s strengths in personalization, dynamic product ads, commerce data and with retail advertisers are strong complements to Twitter’s deep experience in mobile, understanding users and the app ecosystem.”. TechCrunch – To boost its commerce ads and sell more of them, Twitter announced some big moves as part of today’s earnings. TwitApart. Costolo invested in TellApart’s $4.8
KIKOLANI | TUESDAY, JULY 2, 2013
[Retail] Only72 Review – 6 Courses for Entrepreneurs at a Low Price
The following is what you will find in the Only72 package , plus the retail value of a few of the courses if you wanted to purchase them individually. Chances are, you’ve come across a few mentions and reviews of the Only72 sale from people like Darren Rowse and Chris Ducker. If you’re still on the fence on whether it is worth the $197 price tag, then read on for some reasons why I decided to make the purchase and exactly what you will be getting. Once you purchase this package, you can become an affiliate. What is the Only72 sale? What is included? Get it today! Business
LOUIS GRAY | FRIDAY, OCTOBER 22, 2010
[Retail] New Google Campus Store Features Geek Schwag Galore
Recently, the company opened up a retail store on its campus that features the Google logo (and its many sub-brands, like YouTube , Android and Blogger ) on scads of merchandise. Google is said to have one of the most valuable brands in the world, leading annual reports with the likes of Wal*Mart , Coca-Cola , Microsoft and others. The brand is pervasive, and represents much more than its initial search roots. Now, if you want to wear Google apparel like the company's employees, without having to pass a rigorous set of interviews, you can just walk in and gain official geek cred.
THE WAY OF THE WEB | SATURDAY, NOVEMBER 5, 2011
[Retail] It’s Not About You Book Review
It’s out in the UK towards the end of November, in hardcover, e-Book and AudioBook formats, and you can pre-order from various retailers, including Amazon. I’ve been lucky enough to be sent a copy of ‘ It’s Not About You – A Little Story About What Matters Most in Business ‘, which is the new book by Bob Burg and John David Mann. It’s a business parable, following fictional character Ben as he attempts to convince furniture makers Allen & Augustine to agree to a merger, and highlighting important lessons about leadership along the way.
SOCIAL WAYNE | SATURDAY, DECEMBER 18, 2010
[Retail] infographic – online reputation by the numbers and why reputation management is important
The team at Digimind created a statical infographic outlining online reputation by the numbers. A few key statics from the online reputation by the numbers infographic is that 76% of US retailers said user-generated content will have greater impact on their marketing goals in the future. No matter if you’re a large brand or a small business I believe everyone should manage and monitor their online reputation. Source: Digimind Another important static from the infographic is that more than 80% reputation damage risk comes from a mismatch between the buzz and reality.
SOCIALNOMICS | MONDAY, AUGUST 17, 2015
[Retail] Today’s Biz and Buzz
Amazon may be the #1 retailer but it appears their internal culture is far from being #1. THE STORY: AT&T and NSA BFF’s. Two years ago, America was able to thank Edward Snowden for leaking top secret NSA documents. We knew that companies were enlisted to help the NSA but no companies were said to be affiliated…until now. Edward Snowden Phones A Friend. Edward Snowden may have phoned a few friends at AT&T. While it is still possible multiple tech companies leaked some info, AT&T was considered to be unique and. especially productive” in a BFF kind of way. Yikes. DA SKIM.
SOCIALNOMICS | MONDAY, NOVEMBER 28, 2011
[Retail] Kindle Sales Increase 4X Over Last Year
The bestselling Kindle family – the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and the $199 Kindle Fire – are available now at www.amazon.com/kindle and at over 16,000 retail locations throughout the United States. “We knew Kindle Fire and the new E Ink Kindles would be highly desirable gifts this holiday season,” said Wendy Fritz, senior vice president of Computing, Tablets and e-Readers at Best Buy. “If this Black Friday was any indication, they are only getting hotter as we get into the shopping season.”. Kindle Fire Sales helped increase overall Kindle sales by 4x this year.
CONVINCE & CONVERT | MONDAY, NOVEMBER 9, 2015
[Retail] Why Tech Companies Must Be Careful About Change
The retailer has taken an interest to “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.” The heart is more expressive, enabling you to convey a range of emotions and easily connect with people.” Entertainment: Jon Stewart is BACK.
JEFF KORHAN | TUESDAY, MARCH 29, 2011
[Retail] Personalization and Community Alignment
Today I learned that online retailer Zappos intentionally does not give their call center representatives a script. When it comes to late night television entertainment, most viewers are strongly aligned with either Letterman, Leno, or Conan. Why? . haven't watched Conan since he left the Tonight Show, but I do know that for the most part, all three host essentially the same guests. Why then do they all have such loyal audiences? Personalization is Alignment. The differentiating factor must be their personality and style - how they engage, that attracts and retains their audiences.
TWIST IMAGE | SATURDAY, DECEMBER 17, 2011
[Retail] Six Links Worthy Of Your Attention #78
" Here's a Reddit thread that exposes all of the dirty secrets retailers play to influence buyers. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This is sure to polarize people. Documentary about a sex worker? Fair enough. What if that sex worker specializes in helping people with disabilities? Here's the trailer for a movie that makes you think, no matter where you stand on the issue." " (Alistair for Hugh). What tricks do you use to get customers to spend more money? Reddit. bitcurrent. forbes.
DREW'S MARKETING MINUTE | TUESDAY, AUGUST 30, 2011
[Retail] Where does your brand live?
Whether you have a retail space, office space or work virtually through an extranet – how it first appears to your audience will stick for a long time. …How does your brand come alive? When we talk about a company’s brand, in most cases people’s minds jump immediately to their logo. No argument – a logo is a vital element of how you communicate it. It is the visual representation of who and what you are. But your logo is just the beginning of it. Others might point to your tagline and suggest that’s where your brand lives. Does it feel very corporate and official?
PROBLOGGER | SATURDAY, SEPTEMBER 27, 2014
[Retail] 7 Powerful Tips for a Winning Twitter Sales Strategy
If you own a retail store or a small business that involves personally meeting customers, then this feature is for you. This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But are you getting any real value from the time you spend on Twitter? Have you been able to engage your potential or existing customers? Have you ever created enough momentum with your Tweets to impact your sales numbers?
CONVINCE & CONVERT | FRIDAY, DECEMBER 27, 2013
[Retail] Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. David Oliver, Brimfield Police Department. David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now.
FRESHNETWORKS | THURSDAY, MAY 15, 2014
[Retail] Meet FreshMinds – 6 chances to hear us speak this June
Join FreshMinds CEO Caroline Plumb and Investec’s Head of Retail Marketing Iain Clark at Marketing Week Live this June. This June, we’ll be out and about speaking at a number of conferences, including Marketing Week Live, The Market Research Summit and The Platforum’s Technology Showcase: Top Gear III. Join us to hear how we combine research, digital strategy and data analytics to drive growth for our clients in an increasingly competitive and media fragmented world. Marketing Week Live, Olympia Grand. Wednesday 25 th June at 2:30pm. Social Media Data – Friend or Foe? Are You Listening?
JACOB MORGAN | MONDAY, AUGUST 18, 2014
[Retail] Pre-Order My New Book And Get Tons of Valuable Bonuses!
So just to recap, pre-order a hardcover copy of the book from one of the places below (or any other book retailer) by Sept 2 and email me proof of purchase at “email@example.com” and I’ll send you the bonuses via email, it’s that simple! The Future of Work is coming out on September 2 and I’m giving away a ton of cool stuff to anyone that pre-orders a hardcover copy of my book before that date. The orders must be shipped in the United States and it must be a hardcover copy of the book! You can email be directly to discuss this, Jacob@ChessMediaGroup.com.
THE WAY OF THE WEB | FRIDAY, APRIL 1, 2011
[Retail] Musical serendipity in a digital world….
Adam’s experience is that record and book shops provide an element of serendipity missing in online retailers, and this is also a familiar comment on news services, and information via social networks which connect you with friends likely to share your world view. And retailers?: I’ve occasionally had recommendations from particular record shop experts, or spotted something interesting when browsing, but I’m not sure the actual amount of discoveries has been much different to seeing the various related items on any ecommerce site.
VIPER CHILL | MONDAY, APRIL 26, 2010
[Retail] Social Media Strategy: 10 Experts Reveal Their Secrets
also see it working well for hobbies or passions, but what about simple local businesses like carpet cleaners, restaurants, retail shops etc. Home What the F ? Cloud Living Say "Hi!" You are here: ViperChill » Social Media » Social Media Supremacy: 10 Experts Reveal Their Strategies Social Media Supremacy: 10 Experts Reveal Their Strategies Written by Glen, this post has 75 Comments Though I’ve written about working as the social media manager for brands like Nissan, Land Rover and Hewlett Packard, I’ve never talked about many of my achievements in this space.
TWIST IMAGE | SATURDAY, JUNE 28, 2014
[Retail] The Marketing Of Permission
Have you ever tried to unsubscribe from an email newsletter? I don''t know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones, some are informational e-newsletters, and some of them are email communications from places like banks, mobile operators and the like). More than often, some of these subscriptions wind up offering up my email addy to third parties (either because I asked to see those relevant offerings or because I didn''t uncheck a box in a rush to fill out a form). Gross.
TWIST IMAGE | SUNDAY, JULY 24, 2011
[Retail] Talking About Anything And Everything With CD Baby Founder Derek Sivers
None of the big online retailers of music would sell his music. Episode #263 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How far would you go to get something done? Derek Sivers was an independent artist trying to sell his CDs online back in 1998. He wasn't on a major label and he wasn't a "known" entity. Instead of sulking about it, Sivers went out, bought a book on Web programming, turned to page one and started to figure out - on his own - how to build a website and integrate it with a merchant account. anything you want.
CHRIS BROGAN | MONDAY, NOVEMBER 8, 2010
[Retail] B2B Social Media Resources
Retail banking. People ask me about business-to-business social media questions all the time. usually have great answers, and then they ask me about case studies. At moments like that, I just dip into my collection of case studies on Delicious. Today, I went out and found a bunch more. Here are some posts that others have written that point to good studies and resources for B2B Social Media Marketing: 30 Awesome Social Media Resources. 3 Can’t Ignore Case Studies. 3 B2B Case Studies and Why They Work. Peter Kim’s awesome wiki on social media marketing examples.
TWIST IMAGE | WEDNESDAY, OCTOBER 10, 2012
[Retail] From Atoms To Bits To Atoms
To put that price tag into perspective, Apple's first laser printer for the home (the LaserWriter , which was launched in 1985) had a retail price of $6,995 and pounded out a rocking eight pages per minute. Something amazing happened this past Sunday. spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. You can't exactly buy the parts at Home Depot. Welcome to the era of Makers. Imagine being able to read a book about the potential of the Internet back in 1995. Ask yourself this question.
BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
[Retail] 2011 #Nifty50 Top Twitter Men
Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. It takes a community to build a community. Adam L. Ranked No.
ENGAGE | FRIDAY, FEBRUARY 8, 2013
[Retail] Fashion and Beauty Publications Strike a Pose with Advertising Sales
website and mobile app with enhanced “shoppable” pages that offer new interactive opportunities for advertising and retail reader engagement. Co-written by Megan Manning & Kara Batt. We just got our hands on MRI’s 2012 magazine sales numbers, and while the data initially read as a bunch of numbers on a spreadsheet, a closer look gave us insight into the advertising industry. Even though access to print and digital magazine content was easier than ever in 2012, most publications closed their fiscal year on the clearance rack. We have a few ideas on how marketing stole the show….
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 27, 2013
[Retail] How to Fix a “Broken Brand” with Social
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. For today’s Holy Social, we want to draw attention to an amusing parody account of retailer Burlington Coat Factory. James Royer, Tampa Bay Lightning @jamesroyer. James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. Tweetable Moments.
PROBLOGGER | TUESDAY, AUGUST 30, 2011
[Retail] The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog
This essential guide retails for $99.99 USD, but for a limited time, you can secure your copy for just $49.99—that’s Today we’re launching a brand new ProBlogger Resource – something we’ve been working on for many months now – The Blogger’s Guide to Online Marketing – 31 Steps to a Profitable Blog. It is a Kit that is all about helping you create an income that sustains your blog. The Ninja helped me make my first million dollars selling my own blog products here at ProBlogger, so you know you can trust his expert advice. that’s 50% off! and many more.
SOCIALFISH | THURSDAY, DECEMBER 20, 2012
[Retail] Book Review: Stand Out Social Marketing
Surprisingly, they have no physical fully-operational retail locations to date and all products are sold directly online. This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . Potluck
BILL HARTZER | WEDNESDAY, APRIL 27, 2011
[Retail] Overstock.com Coliseum New Home of Oakland Raiders and A’s; Deal Will Help Their Search Engine Rankings
The agreement with the Internet retailer will run for six years at a cost of $7.2 According to reports , The Oakland-Alameda Coliseum Authority announced a deal to rename the home stadium of the Raiders and A’s as Overstock.com Coliseum. million. But did you know that this deal also will include text links, which will ultimately help Overstock.com’s organic search engine rankings in Google? Because the name of the public venue is changed to include the company’s name. Those sites are influential, and they will link out to Overstock.com. Post on Google Buzz. Tweet This!
GEMMA WENT | WEDNESDAY, MAY 26, 2010
[Retail] Case Study Crunch: IT and Technical
Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? From the corporate giants to the SMEs, there should be a case study relevant to all. Hope they’re useful. Social Media Today // 24-05-10. Dyn Inc.
WWW.SOCIALMEDIAEXPLORER.COM | TUESDAY, NOVEMBER 16, 2010
[Retail] Five Social Media Trends To Watch in 2011
Throughout her 20-year career, she has developed and led marketing and social media programs for top brands including Graco Baby, Lion Brand Yarn, Alberto Culver, Hilton Hotels and Target and has presented on social media and e-commerce topics at Internet Retailer, Mom 2.0 Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Five Social Media Trends for 2011 November 16, 2010 · View Comments Share Where is social media headed? What is important to learn about now so that we feel like we’re “in the know six months down the road?
SAYING IT SOCIAL | THURSDAY, MARCH 11, 2010
[Retail] Free Tools for Social SEO
eMarketer reports that consumers force retailers to adopt social strategy. Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. Comment by Backlink Building | March 12, 2010 | Reply Leave a comment Click here to cancel reply.
WEB METRICS GURU | MONDAY, MARCH 14, 2011
[Retail] SocialCRM (sCRM) and Web Journal – March 7-14th 2011
That’s certainly not an issue if you’re in that vertical, but for Retail, B2B, Travel, Public Sector, and Health&Pharma, it might leave a bit of chill. Excited that SocialCRM is taking place not only in London on May 6 th (which I considered attending and speaking at) but New York on July 12 th , 2011 which I definitively plan to attend (and hopefully speak at) – also, as my book will be published on August 19 th , I would definitely promote Social Media Analytics there. LinkedIn, Nimble , ConnectedHQ ), customer engagement (e.g. Lithium , Jive ), data monitoring and capture (e.g.
SOCIALNOMICS | TUESDAY, FEBRUARY 18, 2014
[Retail] Question For The C-Suite: What’s Your Capacity For Change?
There are many in the c-suite who aren’t adapting to Social Selling. I know, I’ve met with them, their objections are many: It’s for teenagers, it’s for celebrities, my buyer (CXO) isn’t there, it’s for B2C, for women, for students, for retail. Sales is the nucleus to every business. And sales models these days are undergoing a tidal wave of change. Buzz words like Social Sales, Social Selling or Sales 2.0 reflect the change social media is having on the way people do business. For Billy Beane it was all about changing the game. Are you changing yours?
CONVINCE & CONVERT | FRIDAY, JANUARY 24, 2014
[Retail] Are You Keeping People Connected With Your Brand and Each Other?
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Lauren Salazar, Weight Watchers @sassandglitter. Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. Tweetable Moments.
SOCIALNOMICS | FRIDAY, NOVEMBER 20, 2015
[Retail] Unpacking the Perfect Business Social Media Page Design
Note in the example below, Nike has a “shop now” button embedded on their banner that directly links to their retail site. By now everyone knows that to have a successful online marketing strategy you need social media pages dedicated to your business or brand. However, not all pages are created equal. Have you ever gone on to a business social media site and really felt like they put together a great page? I can tell you first hand that this effort plays a big role in overall success. Before You Get Started. then you want to go work on that before you work on this. The Banner Photo.
MOBILEGROOVE | TUESDAY, JANUARY 4, 2011
[Retail] Mobile Codes Cross The Chasm; Watch For Volumes, VC Investment & Value Creation
But let’s not ignore the other applications and approaches coming on line. I’m thinking here about big industries, including retail, pharma, banking and payments, workforce management, asset management. Was that a 2D mobile barcode near a prescription pill bottle I saw during the IBM ad that was broadcast on New Year’s Day during the Rose Bowl? This simple commercial has huge repercussions for mobile. The message came across loud and clear in the string of 2011 predictions from mobile code innovators I captured in the Five From Five series that ran recently on MSearchGroove.
MOBILEGROOVE | FRIDAY, OCTOBER 8, 2010
[Retail] IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays
Apps are no different than any other product – so think Retail 101 here. Apps were the main attraction at the CTIA’s conference in San Francisco, the Mobile Marketing Forum in London and at the American Magazine Conference in Chicago — where Oprah, of all people, weighed in. Almost five billion apps have been downloaded to mobile devices since Apple’s App Store opened in 2008, according to Borrell. Eighty percent of those have been free, but users have spent $1.5 billion on the rest. So the big question is: does making apps generate serious money for enough companies to count?
SOCIALNOMICS | TUESDAY, JANUARY 31, 2012
[Retail] The Box is Dead. (Long Live the Box.)
One final thought on platforms: They work as well internally as they do externally. In my list of platform companies above, I mentioned Zappos; an online shoe retailer that sold in 2009 to Amazon for $1.2 Of the $4.3 Billion in quarterly profit that Apple reported for 2010′s Q4, over $1 Billion came from iTunes sales.*. Seth Godin’s latest book Poke the Box ( Read a Summary ) encourages provocation – challenging long held beliefs or accepted practices. And at the same time, more important than ever before. Amazon. Facebook. Google. Zappos. Not so with platforms.
SOCIALNOMICS | WEDNESDAY, APRIL 16, 2014
[Retail] Stories of the two biggest success in viral video marketing
Then other national retailers and from all around the globe started to distribute the product! The 14th of April is the first anniversary of most successful online campaign on a mature market was created by Unilever in 2004 for the brand Dove. The inception of the Dove Campaign for Real Beauty began after market research indicating that only 2% of women consider themselves beautiful. The campaign’s mission was to “to create a world where beauty is a source of confidence and not anxiety.” ” The campaign really kicked off in 2006 with the famous ad “evolution”.
SOCIALNOMICS | TUESDAY, AUGUST 19, 2014
[Retail] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
John Harding, human resource services partner at PwC in Manchester, said: “Just as advertisers and retailers are using data from customers’ online and social media activity to tailor their shopping experience, organisations could soon start using workers’ personal data (with their permission) to measure and anticipate performance and retention issues. Research indicates that 92% of children under the age of two already have a digital posting about them. What does that mean for this generation and the next as they grow up? Will they care more or less about privacy?
THIS, THAT AND THE OTHER | FRIDAY, DECEMBER 16, 2011
[Retail] Systems thinking and the mobile for economic impact and wealth creation
Again we can see the potential impact on inventory management and thus, cash flow, even at the bottom of the retail pyramid, where its most critically needed and we can project the potential that it will improve the economic standing or at least help smoothen the variability of income streams that these smallest players in the informal economy require. Photo credit: Muchiri Nyaggah, May 2011. have been meaning to write this post for quite some time now, percolating as it has in the back of my mind but it was Mark Kaigwa’s recent comment that finally spurred this writing. Why so?
SOCIALNOMICS | MONDAY, JUNE 8, 2015
[Retail] Tim Cook promises we’ll see a female speaker at Apple’s big keynote
These figures, as Re/code noted at the time , include Apple’s retail presence — unlike most other tech companies’ reports.). The obvious choice here is Angela Ahrendts, Apple’s retail chief who has been instrumental in the roll-out of the Apple Watch. Business Insider - Apple’s biggest event of the year, WWDC, starts Monday. The Worldwide Developers Conference is Apple’s annual gathering of developers. It’s where Apple lays out the roadmap for its iPhone, Mac, and, now, Watch software. But that could finally change Monday. Apple
CONVINCE & CONVERT | FRIDAY, MAY 31, 2013
[Retail] Don’t Get Caught Up In Tactics – Keep the Customer in Mind
This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. Dave Morse, Delta Faucets @davemorse. Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors.
TWIST IMAGE | FRIDAY, JULY 10, 2015
[Retail] The One Screen World Keeps Happening
The Wall Street Journal reported this week (in an article titled, PC Sales Continue To Fall ) that: "Worldwide PC shipments saw their sharpest decline in nearly two years in the second quarter of 2015, dealing continued damage to retailers and makers of computers, chips and PC software. Shipments How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that matters to a consumer, is the screen that is in front of them. Not yet.
BILL HARTZER | TUESDAY, AUGUST 21, 2012
[Retail] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company. This is a hands-on position requiring a strong understanding of implementing, overseeing and growing a large and complex paid search program for the company. – Administer daily operational tasks associated with search engine marketing. Qualifications.
TWIST IMAGE | SATURDAY, NOVEMBER 21, 2015
[Retail] The Culture Of Malcolm Gladwell
know this, because prior to the launch of his last book, David And Goliath , I found myself in HMV (the famed record store), as the struggling retailer was diversifying their merchandising away from physical music into areas like t-shirts, headphones, music paraphernalia and even books. I was amazed to see Malcolm Gladwell's previous efforts ( The Tipping Point , Blink , etc.) Malcolm Gladwell is an anomaly. know this first hand. Not because I know him personally (although, we have met many times). alongside rock music biographies. That's when Malcolm Gladwell became an anomaly. blink.
SOCIALNOMICS | THURSDAY, MARCH 6, 2014
[Retail] How Brands Define Their Personality Through Social Media
Boohoo is an example of a fashion retailer who uses social media effectively to build interaction and engagement with their followers. There’s nothing worse than a boring old brand spoiling your day by hijacking your otherwise (fairly) interesting news-feed. They turn up in their corduroy trousers trying to speak like a teenager whilst touting their products left, right and centre. Then there are the brands that do social media really well; reaching fans through their passions, encouraging discussions and interacting across multiple platforms. Boohoo - Encourage feedback.
ENGAGE | FRIDAY, JULY 20, 2012
[Retail] Look Before You Leap into a Twitter Hashtag
Leave it to a clothing retailer, Celeb Boutique, to take advantage of the trending topic, but for all the wrong reasons. It did however quickly inspire a major backlash against the clothing retailer. In the wake of the tragic and horrifying movie theatre shooting in Aurora, Colorado, Twitter is abuzz with mentions of support, bewilderment, grief, and shock. Naturally, the hashtag #Aurora has proven quite popular. Observe: Needless to say, this isn’t exactly the Tweet of the year. Check out some of the angry responses. When you tweet something, it’s out there forever.
DIGITAL DIVA | WEDNESDAY, NOVEMBER 5, 2014
[Retail] How to style a rented home
They put together a ‘Blogger Style Challenge’ and invited A Beautiful Space , Kat Got The Cream and myself to choose items from high street retailers that would perk up a rented home… and to keep the amount under £300. I’ve chosen a few bright pops of colour and textures that contrast. Rented homes can be hard to stamp your own personality on…you’re limited by what you can change. But that doesn’t mean it’s impossible. like items that make you want to run your fingers over them. www.cityliving.co.uk/blogger-style-challenge/#digital-diva.
TWIST IMAGE | FRIDAY, NOVEMBER 21, 2014
[Retail] Business Transformation. From Marketers To Makers.
If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase. Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. After all, it was for your own good. Not easy.
BILL HARTZER | FRIDAY, JUNE 15, 2012
[Retail] Website Optimization 101: A/B Testing Method
certain online clothing retailer is having a sale. Source: [link]. You might wonder why a certain website emerges as the leading one in its niche when there are hundreds or even thousands of other sites on the web that are basically serving the same content. Aside from thinking of the reasons why, the more important question to consider here is how they managed to do it. The answer is simple: certain sites are more popular because they’re offering something that the other sites don’t. The variations are served simultaneously to site visitors in order to gauge which one is better.
CONVINCE & CONVERT | WEDNESDAY, OCTOBER 16, 2013
[Retail] Extreme Testing: What Breather.com is Doing with 430,000+ Daily Data Points
In retail, this already happens – we know that loud music inside clothing stores encourages people to buy more, for instance. Here’s something you probably already knew: at a rate that’s unprecedented, the internet is creeping into the real world. You can see it in companies like Uber , that are slowly eating away at the taxi industry. You can see it in the drones that are coming up on Kickstarter every day. You can see it in the hardware that Paypal and Square is building to help transactions happen even easier than before. It’s happening. It’s simple.
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 20, 2013
[Retail] The Magic of Ignorance: Knowing What You Don’t Know
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Joe Jaffe, Evol8tion @jaffejuice. Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.: Zero Paid Media as the New Marketing Model , joins the Social Pros Podcast this week to discuss the two types of entrepreneurs, the idea behind his revolutionary startup, and how Kickstarter has helped him prove his point. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
IT'S JOSIP NOT JOSEPH | MONDAY, JUNE 21, 2010
[Retail] Your Brand Has a Facebook, Twitter and Blog Page. So What?
The article , by Retailer Daily, summarized a series of articles all drawing a similar conclusion: fans are more valuable than non-fans. Home It’s Josip Archives Let’s Talk The Word on the Web Your Brand Has A Facebook, Twitter and Blog Page. So What? Written on June 21, 2010 by Josip Petrusa 0 Comments Tweet Share Save You have a Facebook, Twitter and blog page along with banners, ads and click-able links. Like everyone else, you know that social media is a relatively new player in the marketing and advertising game. It’s there and you’re going to use it. Why wouldn’t you?
IT'S JOSIP NOT JOSEPH | TUESDAY, AUGUST 3, 2010
[Retail] Why and How You Should Be Mobile Marketing to Millennials
The reality is that mobile marketing requires a multi-platform approach , which is something 80% of retailers said they don’t have the capability to accomplish. Home It’s Josip Archives Let’s Talk The Word on the Web Why and How You Should Be Mobile Marketing to Millennials Written on August 3, 2010 by Josip Petrusa 1 Comment Tweet Share 1 save The last few years have been nothing short of exciting and challenging times for marketers and advertisers. The lanes of communication have greatly expanded. Something even more complex when dealing with the Millennials.
SOCIAL WAYNE | TUESDAY, JANUARY 3, 2012
[Retail] The 10 Biggest Entrepreneurs of 2011 – infographic
Corrin had never worked in food service or retail before opening. From: BusinessMBA.org. Matt Mickiewicz, 99designs Co-Founder—27 Years Old. Mickiewicz’s business partner, Mark Harbottle, is 37. Founded 2007. Located in San Francisco and Melbourne. 27 employees, with plans to double that number over the next year. No official revenue released—“eight figures”. 99designs is a hub for businesses to find graphic designers without having to do all the searching themselves. Recent acquisition of Series A funding from venture capitalists Accel Partners—$35 million. Founded 2007. 50 employees.
WWW.MARKETINGCHARTS.COM | MONDAY, NOVEMBER 8, 2010
[Retail] B2B Marketers Have Little Social Media Engagement
Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts. All rights reserved.
SOCIALNOMICS | TUESDAY, JULY 14, 2015
[Retail] Walmart launches rival sale to Amazon’s Prime Day
Amazon fight for retail domination just escalated. Walmart has been going up against Amazon on multiple fronts recently as the retailers compete for customers and sales. While Walmart has been America’s dominant retailer for decades, crushing other chains like Kmart and threatening local grocery businesses as it expanded its fresh and frozen food offering, it’s been playing catch-up with Amazon when it comes to the Web. USA TODAY – The Walmart vs. “They’re the biggest in the world and the best. ” Walmart saw foot traffic in U.S. stores.
THE JORDAN RULES | SUNDAY, NOVEMBER 14, 2010
[Retail] Digital Ecosystem Interaction Map
Example/ Description. I was able to get this high-level information out of a 30 min workshop with a national retailer. Through these channels, we could configure the various systems to track the progress of certain business goals. (In this example, the retailer required that these goals be hidden from this post.) A good example would be monitoring multiple channels for insights on unmet customer needs an innovative product could fill. I've created the digital ecosystem interaction map to answer the following questions: How do I tie my different digital properties together?
SOCIALNOMICS | WEDNESDAY, OCTOBER 17, 2012
[Retail] Social Media Offers Business and Consumer the Right Credit Cards
In many cases, a credit card company will team up with a retailer, offering a discount for those individuals open to making purchases at the business using the company’s credit card. It seems that turning to social media can help you find just about anything these days. For those consumers looking for the right credit card offers, they need look no further than Facebook, Twitter, Pinterest and the other major social media venues. Why you may ask? According to data from The Economist , close to 80 percent of U.S. One such way to do that is putting social media to work for their brand.
WORKFACE | TUESDAY, JANUARY 17, 2012
[Retail] 6 Billion Kings – Why Your Approach to Customers Must Change
Yes, phone and email are still alive and well, but now you have to take into consider a range of unique customer communication preferences, including: social media channels (Facebook & Twitter), customer-initiate real-time text/audio/video chat wherever your Company has a digital presence (website, social media, phone, tablet), and also that all these communication channels work flawlessly within your retail doors. Customers are often referred to as “consumers” for a reason: they pay for consumption. First, we consumed. But, this is about to get much more complicated.
SOCIALNOMICS | MONDAY, JULY 27, 2015
[Retail] Apple, Microsoft and Google promise to do their part against climate change
According to the White House, Apple has cut carbon emissions from its global corporate facilities, data centers and retail stores by 48% since 2011. Mashable – Major companies, including tech giants Apple, Microsoft and Google have teamed up with the White House to urge international governments to reach a strong climate change agreement in Paris this December. They’re taking action. On Monday, more than a dozen large companies announced a new partnership with the White House to expand renewable energy use and cut greenhouse gas emissions and water use. degrees Fahrenheit.
CHRIS BROGAN | TUESDAY, APRIL 10, 2012
[Retail] Choose Your Own Adventure
For instance, in redesigning my hotel experience, how difficult would it be to offer personalized grocery runs for every guest with a small 15% fee on top of the retail value of those products? I get a variation on this email quite often: “I wish there was a job in social media for __, because I’m really skilled in __.” ” What’s fascinating is that the person is waiting for permission, and worse, waiting for someone else to create and open a role for them to fill. My first thought upon receiving this is to ask the person, “Who do you admire in life?”
THE SOCIAL MEDIA INCUBATOR | FRIDAY, APRIL 13, 2012
[Retail] 5 Keys to Managing Your Business Online Reputation
Offer your customers and clients an easy way to leave you feedback on how you are doing. If you have a retail location, post a “suggestion” box or provide a survey with every transaction. We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100. Caroline’s tips for managing your businesses reputation online: 1. Provide outstanding customer service. Anything less than an average of 7 or 8 and you may have some work to do in improving your customer service. 2. Encourage positive reviews from your satisfied customers.
ENGAGING BRAND | WEDNESDAY, AUGUST 15, 2012
[Retail] 5 Apps or Sites That Can Save Small Businesses Money
retail store can’t function without a cash register. Big businesses may throw money at problems, hand out bonuses and jet off to exotic locales for company conferences even in the midst of a recession. If you’re a small business owner, though, you know that every penny counts, especially when the economy is struggling. The ability to cut costs and keep overhead low can determine whether your business fails or rides out those leanest of economic times. Using sites or apps designed to help small business function can make a big difference in your company ’s budget. Equipment. Or can it?
KIKOLANI | FRIDAY, MARCH 22, 2013
[Retail] Fetching Friday – Resources Mashup & Imagine the World
How to Turn Social Connections Into In-Person Sales – Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week.
ENGAGE | TUESDAY, JANUARY 7, 2014
[Retail] Three Ways to Blog With More Authority
Let’s say you’re a small business owner in the retail industry who wants to blog about trends for 2014. Go one step further and email the National Retail Federation’s media relations department to request an interview with a representative. “Because I said so.”. That line should be written on my mother’s business card—that is, if my mother felt the need to hand out business cards every time her kids dared to question why we should heed her words. But she clearly never felt a need to flaunt her qualifications or explain why we should do what she was asking (or telling) us to do.
SMALL BUSINESS MAVERICKS | WEDNESDAY, APRIL 27, 2011
[Retail] The Perfect Website For Off-Line Marketing
This makes sense since you own a retail shoe shop. About Us What’s a Maverick? Yahoo! Unloads Delicious » The Perfect Website For Off-Line Marketing Ever wonder how you can use online sources for off-line marketing? There actually is a website that is perfect for this and that was created specifically for that purpose. It’s called Meetup. Meetup allows you to create groups on any topic. You pick a location, start a group, and start congregating. Really simple, right? Yes, sort of. But there’s more to it than that. when your store closes. You do everything else.
PROBLOGGER | THURSDAY, JANUARY 17, 2013
[Retail] Use These 5 Design Elements to Create the Optimum Blog User Experience
Amazon is the largest online retail store in the world—they could really give us some great lessons in design. This post is by Mark Acsay III of Webby Thoughts. One of the main unacknowledged problems with today’s websites is that many just follow the favorite design of the month. When Flash was born, we got bombarded by Flash-based sites that took forever to load. When sliding banners came along, almost everybody wanted to have one too. Yet when they do, they waste a lot of that traffic and lose the confidence of their potential audience through of bad user experience. Shape. Color.
CONVINCE & CONVERT | TUESDAY, JUNE 10, 2014
[Retail] Mastering the Many Roles of a Social Media Professional
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union Navy Federal. This month’s social pros touched on topics across the entire scope of social media marketing. Social media marketers have to wear many hats at once. Martin made that clear when he appeared on the Social Pros Podcast. After 2 hours?
TWIST IMAGE | TUESDAY, JULY 3, 2012
[Retail] The New Electricity
Flexing the Apple muscle ever more, the company was able to launch iPad 2 before PlayBook ever hit the retail shelves, making it seem more antiquated than it already was. You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. That simply, isn't the case. It's much more complex than that. The foundation of the Internet is technology (that's obvious enough), but technology (unlike media) is in a constant state of rapid evolution and innovation. Here come the tablets. This represents 53.2
JACOB MORGAN | THURSDAY, SEPTEMBER 4, 2014
[Retail] The Future of Work Podcast, Episode 3: Deb Acosta – Cities of the Future
billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council]. billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council] What this episode is about and why you should care In Episode 3 we explore the idea of the “smart city” and the “future city.” Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. San Leandro Next.
KIKOLANI | TUESDAY, NOVEMBER 17, 2015
[Retail] Turning You Social Media Profiles into Sales Machines
ModCloth, a female clothing retailer, does a great job of this. Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. When readers do click, they have engaged in their first conversion. That first conversion can then lead to many other things – a sign-up, a registration, finding great content on your blog, taking advantage of a discount, sharing your post with others who will also take that first step. Establish Trust.
PROBLOGGER | MONDAY, NOVEMBER 21, 2011
[Retail] Get StudioPress Themes and Premise Landing Page Plugin for Big Discounts Today
Get Genesis plus every design they’ve made, plus every design they make in the future, and save more than $74 off the regular price and over $875 off the retail price — and that’s just the existing 43 designs! I’m excited today to let you know of two great Black Friday/Cyber Monday deals from the team at CopyBlogger. I use and love both of these products and know that they’ll help a lot of you in your blogging efforts. Note : For both deals the coupon code is ‘Thanks’ Don’t miss out! Premise Ultimate: 42% Discount. Unlimited technical support.
SOCIALNOMICS | THURSDAY, OCTOBER 1, 2015
[Retail] Big News Shoppers
This is big news for any retailer big or small that wants to sell to consumers via social media — retailers can use any of Twitter’s new partners to power its e-commerce offerings & use the Buy button to put their products on the site. Big News Shoppers. Twitter is making shopping a whole lot easier with their Buy button. On Wednesday, Twitter announced their recent partnership with ecommerce companies Shopify, Bigcommerce, and Demandware. This new installment also offers merchants access to Twitter product pages. Source MSN). Yelp for Your Neighbor…. Source MSN).
PROBLOGGER | FRIDAY, NOVEMBER 25, 2011
[Retail] 5 Tips for Maximising Your Earnings from Amazon’s Affiliate Program During the Holidays
Okay, this isn’t rocket science, but the best thing about promoting products on Amazon is that it’s one of the best-optimized online retail stores. With the holidays almost upon us, now is a time for bloggers who are Amazon Affiliates to act to capitalize on what is usually one of the most profitable times of the year. While Amazon is not my biggest source of income (it makes up around 5% of total income for me) it does spike at this time of year. Here’s how Amazon performed in 2010 and into the early months of 2011 for me. Tips for maximizing Amazon commissions.
WEBBIQUITY SMM | TUESDAY, JUNE 14, 2011
[Retail] Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup
Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Steve Woods , Eloqua. Be interesting!
KIKOLANI | FRIDAY, AUGUST 24, 2012
[Retail] Fetching Friday – Resources Mashup & How to Generate Good Ideas
Bloggers have an advantage that static and retail websites don’t. This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. Want suggestions to help improve your blog? Over at the Social Media Examiner Blogging Club, I’m offering free blog reviews. Be sure to sign up! Business / Career. As it turns out, a lot.
BILL HARTZER | MONDAY, DECEMBER 17, 2012
[Retail] Top 10 Public Relations Blunders for 2012
million in retail sales due to the storm.” I always look forward to the end of the year. Not only is it a great time to look back at all of the good things that happened during the past year, but it’s also a great time to look at your mistakes, and the mistakes that other companies in your industry have made: so I don’t make the same mistakes. Every year Fineman PR puts out their list of the top public relations blunders. I’ve posted this for the past few years. So, here is this year’s list, the top ten public relations blunders of 2012. Photo courtesy Inforum Blog. 1. When Susan G.
GAURAVONOMICS | TUESDAY, JANUARY 4, 2011
[Retail] Five Remarkable Trend Prediction Reports to Prepare You for 2011
The Bergstrom Group: Chinese Retail Trends for 2010. 5. Recently, I shared my 2011 trend predictions for social media marketing and the social web covering the good, the bad and the ugly. Then, if your thirst for 2011 trend predictions is not satiated, you should go read these five 2011 trend reports: 1. JWT Intelligence: 100 Things to Watch in 2011. 2. Contagious Magazine: Most Contagious 2010. Slideshare embed disabled. 3. eMarketer Webinar: Key Digital Trends for 2011. 4. Mobile Youth: 50 Trends Shaping the Next Decade ( part 2 ). Do share your tips in the comments below. Digg this!
PROBLOGGER | MONDAY, MARCH 5, 2012
[Retail] A Scientific Approach to Writing Page Titles
Don’t bother optimizing your post for “electric showers” because if someone searches for that phrase, they are almost certainly looking for a retailer and not a blog post (try it: search for “ electric showers ” and see how many of the results are blog posts)> People searching on this phrase want to buy a shower, not read about it. This guest post is by Alex of Think Traffic. We all know how important page titles are for SEO and just the general success of our blogs and websites, don’t we? Today I am proposing a slightly more scientific approach to page titles. Step 1: Keywords.
GEMMA WENT | THURSDAY, JANUARY 28, 2010
[Retail] Unlocking the value of Foursquare « The Cube
Thats why we also have customers in other verticals (estate agents, tradespeople vehicles, exhibitions & conferences, restaurants, fashion retailers, etc) anywhere where you might want to remember something for checking out later online… and the easiest way to do that is to use your mobile to bookmark them. Foursquare is the clear favourite for me so I will focus more on that here. For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities.
PROBLOGGER | SUNDAY, DECEMBER 19, 2010
[Retail] How to Optimize Your Sales Funnel for Success
The image below is a quick process map I prepared for a Managing Director of a large retail operation, who’s focusing heavily on online strategy. This post was written by the Web Marketing Ninja — a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we! As online marketers, we often devote a large amount of time to finding ways to attract eyeballs to our online assets. We put such effort into simply get the readers there that we allow the rest to take care of itself. But that’s not where online marketers go wrong!
SOCIALNOMICS | TUESDAY, SEPTEMBER 17, 2013
[Retail] 4 Simple Things Business Owners Forget When Pitching to Clients
There are many others—here’s how Zara, a fashion retailer, grew without investing in ads. To sell, pitch, market, promote, and basically get the word out on your business is probably one of the most important things a business owner has to get around to do. It’s not as easy as writing it down on your “to do” list though. Modern day entrepreneurs put in thousands of hours, not to mention blood, sweat, and tears, before a single pitch goes out (if you can call it a pitch, that is, since it’s much more than that). Idea is nothing without execution. Yet, it’s now worth $4 billion.