Or, if you are an online retailer then perhaps adding a blog to the site and picking one product per day to review would be enough. This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk more about content and adding content to your web site. That is simply not the case. Web Sites that Rank Well Are Experts. Doing it Yourself.

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. Absolutely. Change takes time. like the way that you phrase that.

haven’t (yet) cried in a retail store, but I could have, on more occasion than one, because I could afford to buy anything there if I wanted, for the first time. Especially when a man and woman are shopping together, he insists on whipping out his wad and forking it over… No wonder retailers commonly call men wallet carriers. Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! Then they shop around for twelve step programs.) Only seventy two percent of men do.

The effect of retailers on creating a commodity. The effect of retailers on creating a commodity. The Engaging Brand Home Podcast Online Social Media Training Speaking Contact & Bio Subscribe/RSS « What brings life.to life | Main | STOP.Dont Work Today! » Show 277 - Beating the commodity trap in marketing Show 277 of The Engaging Brand leadership and marketing podcast  is ready just for you. What are the positive aspects of commodities? How do you recognise as a marketing department when your product/service is becoming a commodity? Engaging Brand Podcast

Sales in the field, at the branch, or at the retail level have little or no access to marketing programs and little expertise in marketing implementation or database management even if they have better access. Kyle Milko. Many technology organizations are challenged with effectively supporting the complexities of their marketing functions. Tech marketers struggle to support: Control of their marketing programs and/or their brand consistency when there is a constant pull to decentralize the marketing function to support resellers and VARS. The web content management maturity curve.

So I’d like to get your help — as the book becomes available in retail stores, please send me reports of sightings of Open Leadership “in the wild&# ! Home Blog Open Leadership Groundswell Resources Engagements News About Charlene Looking for “Open Leadership&# sightings Two years ago, Josh Bernoff and I really enjoyed watching our book,  Groundswell, launch and roll into bookstores across the country. One enterprising person, eager to get the book, even went around to the store’s loading dock and got it right off the delivery truck! Alas, no success yet!

  For example, within the small business category we have sub-categories such as retail, contracting, professional services, and much more.    For example, within the small business category we have sub-categories such as retail, contracting, professional services, and much more.  Jeff Korhan - New Media and Small Business Marketing Home About Me Working With Me Speaking Favorites Trends Subscribe « Social Media Time Management Simplified | Main | A Universal Social Media Strategy » March 29, 2010 What Is A Social Media Expert?

In June, Smartphone app Loopt launched a mobile loyalty program that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap, by meeting brand-specific actions, such as checking into a location a requisite number of times or referring it to Facebook friends. Megan Jasinski. The Fox Soccer Channel also released a World Cup iPhone app which featured coverage of the tournament, including latest news, player stats, photo galleries, venue information and World Cup history. Make sure the messaging is targeted and relevant to your audience. Mashable).

John McAteer, Google’s retail industry director is quoted as saying: No one trusts all positive reviews. In the latest Technology Quarterly in this week’s edition of the Economist , there is an article about reviews online. This piece explores well why people read and trust reviews, and the value of both positive and negative reviews. For him you need some negative reviews as well as everybody knows that no product could per perfect. And this is certainly true. So the value of reviews to brands and customers is clear. think this issue needs to be explored in more depth.

pamorama marketing, life, social media Home About Bookshelf Links Contact Surprise! People Speak Their Mind More Online by Pam Dyer on December 1, 2009 Share If you spend a lot of time on the Web you already know this, but a new study from eMarketer has found that people behave much differently online than offline. According to the research, originally conducted by by Euro RSCG Worldwide , “cyberdisinhibition&# has caused 43% of U.S.-based based Web users to feel less inhibited online. This effect “is most prominent among females and users ages 25 to 54.&# What a relief!

know this personally as someone who consumes a good array of products and services, that I still get (and read) mail, look at catalogs, watch TV, read magazines and newspapers, go to malls and retail outlets, spend time with my smart phone…you get the idea. Bill Harriss. Earlier this month, I attended the Digital Days conference sponsored by the DMA in New York City. The conference highlighted how critical it is for companies to look at their direct, digital and targeted marketing in a multichannel context. The issue is:  Is it really only about Digital these days? Tweet This!

Co-founding the online shoe retailer ShoeDazzle, and signing on as a fashion consultant and stylist, opened Kim Kardashian up to a new audience and demographic, one that has also seen her endorse a Los Angeles-based confectionary. 'Navigating the jungle of the entertainment world is a challenge all its own. There are media appearances, promotional obligations, studio/record label contracts, and millions upon millions of fans all demanding your attention. Here are five women conquering pop culture and the boardroom. Beyonce. Today, she’s a franchise. Jennifer Lopez. Oprah Winfrey.

Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Should I, or should I not, watch the Super Bowl? don’t want to watch the Super Bowl. have absolutely no interest in football. work in a field related to media. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses. But I need to stay on top of emerging trends,” I hear you say. “This This next tool might be the key to a successful digital PR campaign.” It’s true — online engagement analysis is not for the weak of heart. Why do you want to test the tool? To help your staff? Outwit your competitors? Give a boost to a marketing campaign? Start with Forrester’s POST approach , and fold the tools in later. Thanks! and great speech!)

Startup Retailers Emphasize Customer Service Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS The StumbleUpon effect Getting traffic to your website can be a daunting task. If you host your own website you have several methods of getting reader attention and converting them to followers. Bringing new visitors can almost become a full time job is you decide to do go that route. Blog for yourself. They were just as interested in what I was writing as I was in theirs.

100,000 retail value. ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Blogs |. Video |. Webcasts |. Podcasts |. Events |. Solution Centers |. Newsletters |. RSS Feeds. How-To. Advice & Opinion. Research & Analysis. Careers. Topics. Infrastructure Applications Development Architecture. Personal IT Organization Enterprise Partner/Vendor. « Virtualization. VMware, MS Battle Over Virtualization Management. TECHNOLOGY. Infrastructure. Network. Network Monitoring. Internet. Security. Virus.

link] Gaurav Mishra Yes, Gaurav, retail tie-ups and promotions would be the key to scaling a service like Get Together. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! My friend Amit Klein and I have been giving away startup ideas on our blogs. Amit has previously talked about a service that lets you “follow” your favorite digital content and a service that aggregates and prioritizes incoming social messages based on what’s really important to you. Step 2: You browse through a list of awesome things to do in the city around your interests. Lets talk.

Retail major Shoppers Stop’s page on Facebook looks no different from an e-shopping catalogue. Follow the blog on RSS , Twitter or Facebook and youll never miss a post again! was recently quoted in a Business World story on the seven deadly sins of social media. said that most social media “campaigns&# fail because they start with the brand’s “message&# , usually “delivered&# via as a TVC, and try to “adapt&# it to social media. Marketers need to ask: Who are our evangelists? What are they passionate about? How can we organize and energize our evangelists?

Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives My Dirty Little College Secret February 27, 2010 | by Amber Naslund View Comments I have a lot of people ask me where I went to school, and what I studied in order to set myself up for the career path I have now. So it’s time for me to come clean with my dirty little secret: I don’t have a college degree. Moreover, when I was in school? was a music major. Flute performance, to be exact. am, actually, a professional band nerd.

Watershed Publishing , for example, has created a profitable business around trade publications in three sectors: marketing/advertising, retail/e-commerce and defense. eMedia Vitals eMedia Jobs Blog Mobile advertising: What works? Article Apps versus mobile Web: Who will win? Blog Paywalls: a salespersons FAQ Article In frenzy over mobile apps, dont forget the mobile web Blog Reducing the fear factor in behavioral targeting eMedia Vitals Life Beyond Print.™ Whether there are real profits as well remains to be seen. We don’t go after every headline. Copy Foursquare.

« How to find new readers through specialist retailers Is curated content a viable publishing model? The core dilemma of online publishing is that revenues are lower than traditional print publishing, yet the cost of original content remains high. So there has been much talk of the curated model, where editors select articles published elsewhere and signpost readers to relevant external content, rather than create it all in-house.  But if the scope of the publication is wide, even curation is a mammoth task.  She is also content director for the Specialist Media Show.

For the retail industry, some of the lessons learned (user reviews) provided third party trust and increased revenues – but I am not sure it changed the culture of the retail industry – yet. For the retail industry, some of the lessons learned (user reviews) provided third party trust and increased revenues – but I am not sure it changed the culture of the retail industry – yet. The difficulty in social media, contrary to frequent discussion, isn’t in how to use the tools or the tactics. And faith in business is truly a four-letter word.

We richly cover tech authors in healthcare, retail, fiserv, and numerous others. Page One Public Relations Page One PR specializes public relations and social media services to Silicon Valley companies. info@pageonepr.com +1 (650) 565-9800 Follow us on Twitter Follow us on Twitter Become our fan on Facebook Become our fan on Facebook Read our Previous Newsletters Read our Previous Newsletters Grab our RSS Feed Grab our RSS Feed Blog ITDatabase vs. Cision for tech PR? You really need to have an appetite for discovering new tools, because there is a definite “first mover&# advantage.

It showed graphically how big Amazon is and how it had bigger GDP than some countries that you’ve actually heard of, and it does more in retail sales than Wal-Mart and all these other big companies combined. Video production by my friends at Candidio. Fast, inexpensive, great service. Abbreviated transcript below. Please watch video for entire interview). Jay: Hey everybody. It’s Jay Baer from Convince & Convert , joined today by a very special guest, prolific author, public speaker, consultant, and futurist, my man Phil Simon live from Las Vegas, Nevada. Phil: Hey Jay.

retailers, in comparison to 40% coming directly, and 34% from search. Is there any way to close that knowledge gap for a retailer, without either largely removing the privacy of a consumer by tracking and cross-referencing everything they’ve ever seen (Which could be a potential end goal for Google and Facebook)? 'Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. study just released by Adobe puts social as the source of 2% of traffic to U.S In March, 2007, I joined Twitter.

Notice the partnership is with Urban Outfitters, benefiting the retailer and giving the brand exposure. 'Brands are getting very creative with Vine, and this is a good example of a social media marketing campaign. Urban Outfitters, an early adopter of Twitter’s Vine app, is teaming up with Converse for a contest offering a cross-country trip for the best Vine that documents “a day in the life of your Converse sneakers.” ” Click here to view original web page at mashable.com. Social Media

Here, I’m talking about the notion of “new rules” An Amazon search returns more than 30,000 results among business books alone — there are new rules for marketing and PR, new rules for the “social era”, new rules for retail, green marketing, leadership, management, creating content, and selling. 'In times of dramatic change — times like these — it’s critical that we reexamine the old rules that define how we work and jettison the ones that no longer serve their purpose. Damn, there are even rules for revolutionaries! It isn’t.

Because of this time off, retailers especially covet this week because of the high sales and the start of the holiday shopping season. For a business to be successful, it will need the hard-work and dedication from five distinct cornerstone groups of people- the customers, the employees, the owners, the business partners and the community. company simply can’t flourish and produce output without the input from each and every group. Because of this relationship, it’s important to keep the goodwill alive and nurture the successes for all parties. But from a community perspective, WOW!

Unlike many other companies (especially online retailers) they make the idea of satisfying their customer a company-wide obsession. What’s keeping you from moving forward? According to Forrester, it might be confusion, politics and the shock of the new. Get past that and you’re faced with a world of opportunity — to reinvent pieces of your business that haven’t traditionally been considered “marketing”, to rethink your approach to audiences and new markets, and to get creative in involving your customers in all sorts of innovation. Reorganize, refocus, and try again. What to do?

The copy and print retailer, with more than 1,800 locations nationwide, is offering free printing of two 11×17 Small Business Saturday posters. FedEx is teaming up with American Express this year, get your poster now! FedEx Teams Up With American Express To Support Small Businesses – Forbes. “America’s small businesses are a unique and vibrant part of their local communities and a critical component to the broader health of our economy,” said T. Michael Glenn, executive vice president of Market Development at FedEx.

2) Changing offers requires a lot of training for staff which sometimes slows the pace of innovation at many retail locations. 3) BJ thinks that one way retail stores/restaurants can create higher engagement/check-in activity with their customers is to put a customer-facing camera at each register that would capture any willing customers as they checked in. This was originally posted on WCG’s blog. Joining me on the panel were three of the smartest folks not only in the restaurant industry but also in the world of location-based services. mobithinking.com). Enjoy!

realize that shoplifting is a very real problem for retailers, that Target is simply protecting its financial interests and, on paper, the “checkout search” seems like a reasonable preventative measure.  This week I’m taking the opportunity to reprise a couple of the more popular posts from my past five or so years of blogging. This is one of those posts – and as I read it and revise it today, I’m saddened to find that it is every bit as relevant now as it was when I wrote it in April 2007. bought a suitcase at Target.  Maybe, but I’d think twice.

This was not a retail decision – it was one forced upon them by Wall Street analysts. Facebook goes public this Friday. That has put us on full irony alert. The company that has been pilloried by privacy wonks will be forced to shred its veil of secrecy. That is the least of Facebook’s concerns as they move forward in the public eye. Wall Street is a harsh mistress. The demands of being a publicly held company are many and will inevitably change how Facebook operates. Two examples spring to mind – Starbucks and the entire radio industry. Then, they went public. Again.

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Image credit: Carla Zanoni. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns.

Unlike many other companies (especially online retailers) they make the idea of satisfying their customer a company-wide obsession. What’s keeping you from moving forward? According to Forrester, it might be confusion, politics and the shock of the new. Get past that and you’re faced with a world of opportunity — to reinvent pieces of your business that haven’t traditionally been considered “marketing”, to rethink your approach to audiences and new markets, and to get creative in involving your customers in all sorts of innovation. What to do?

The price eventually landed to within $50 of the retail price of the product I was selling, then the auction ended. What I am about to tell you is a true story. All the information has been documented on my end and is verifiable with my lawyer. How it all started. It was a typical day in the office. was digging through my usual clutter of information when a dropshipping website fell into my lap. Being an entrepreneur, I looked into it. had tested the idea out before, but it didn’t pan out (some Nigerian scammer tried to buy it and pay nothing). Everything went on as normal. Sunday.

The price eventually landed to within $50 of the retail price of the product I was selling, then the auction ended. What I am about to tell you is a true story. All the information has been documented on my end and is verifiable with my lawyer. How it all started. It was a typical day in the office. was digging through my usual clutter of information when a dropshipping website fell into my lap. Being an entrepreneur, I looked into it. had tested the idea out before, but it didn’t pan out (some Nigerian scammer tried to buy it and pay nothing). Everything went on as normal. Sunday.

We interact with retailers and then share about it socially. With these and other explosive prognostications for the future of the mobile web as a driver of commerce and information-hunting, it’s not surprising that 74% of online retailers already have, or are developing, a mobile strategy [4] including mobile sites, mobile ad delivery and dedicated apps. Many retailers and businesses looking to cash in on the mobile craze think that developing an app for the iPhone or iPad is the way to go (and with the success of the platform they may not be wrong!). We Google.

ranked by mobile ad spend, followed by Entertainment, Retail & Restaurants, Telecoms and CPG (consumer packaged goods). Connect the dots, and brands are buying on a national scale but tailoring their ad campaigns to drive people to local bricks-and-mortar destinations (retail outlets, businesses, branch offices). Who are the big-spenders in mobile advertising? In Q3 2011 the financial services sector jumped from third place in Q2 2011 to become the leading vertical in the U.S., Globally, finance placed number four. Tech sector takes off. Per the S.M.A.R.T. Video and devices.

The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. some tough questions.

We talk with Andrew Darling, Associate Director of Market Development at OpenMarket, a company providing payment and messaging services to mobile retail and commerce clients worldwide. Rob Mansell, Finance Director, Retail Trust. How can the charitable sector can leverage mobile to connect with the public and collect donations on a massive scale? OpenMarket is also a driving force in efforts to help charities put together the approaches and platforms that will allow them to take donations and connect with the people who give to relief efforts and causes around the world.

“The percentage of retailers that have invested in mobile is very low, it’s around 8 percent, ” he says. retailers. Many mobile suppliers are so far failing to take advantage this, forcing their retailer customers to miss out on a massive opportunity.” Mobile is huge. And so is the value marketers and companies can wring out of a comprehensive mobile strategy that starts with a mobile-optimized website. Still, there is a disturbing disconnect between the number of consumers that research (and buy!) What’s the hold up? Are businesses mobile ready?

At the other end of the spectrum, brands and retailers also stand to gain from knowing more about our mobility patterns. Indoor navigation — and services that map and understand our mobility patterns - lay the ground work for a slew of exciting new location services that combine advertising, marketing, couponing and analytics to deliver people offers they truly can’t refuse. What is the role of mobile operators? Where are the growth opportunities? These are just a few of the questions I explore with Phyllis Reuther, manager of the advanced analytics lab run by the major U.S.

IBM’s Smarter Commerce initiative has produced a new online retail benchmark study, research that compares Cyber Monday 2011 versus Cyber Monday 2010 and reveals some surprising trends. retailers. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Apple’s iPhone and iPad continued to rank one and two for mobile device retail traffic (4.1 percent of all online retail traffic versus 10.2 Shoppers using the iPad also continued to drive more retail purchases than any other device with conversion rates reaching 5.2 percent).

Jennifer Lee, senior manager of the retailer and distribution practice, Deloitte & Touche , placed her bets on mobile’s “multiplier effect.” ” This entails having a “full view of a customer’s path to purchase for all channels and to have an integrated view on how mobile drives online and retail store purchases.” Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. HOW I SEE IT: The webinar was full of insights.

The first, a guest post on his company blog by Tina de Souza, connects the dots in the  Mary Portas review on retailing, a comprehensive report providing recommendations to companies on how to address the retail crisis hitting the U.K. But the most significant point of the report has to do with mobile and its influence on our buying behavior, thus transforming the entire retail landscape. Building on all this data the post presents us with 5  recommendations on how we can/should develop retailing through our mobile channel. Excellent line-up. How will it play out?

Gary’s no-holds-barred analysis of mobile’s impact on bricks-and-mortar retail suggests America’s shopping malls are in for tough times in 2012 as users move from price comparison apps to making real-life purchases using cloud checkout services. Today (!) marks the launch of The Pulse , a new vodcast series produced by Rob Woodbridge, founder and owner of UNTETHER.tv, in collaboration with MobileGroove. We welcome our guest Gary Schwartz , CEO of Impact Mobile, Inc., We also discuss how Kindle Fire is blazing through the U.S. Tune in and find out! The Pulse moves fast.

National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. And, since it is about the shopper experience, it’s clear that winning Retail 2.0 Allow retailer micro-visibility into order status and inventory. Yes, it is about the efficiencies that RFID and other wireless, smart technology bring to retail overall. Retail 2.0 Retail 2.0 It’s coming. What to do?

million units globally to operators and retailers by end-2011. Will 2012 be the year we remotely connect to our smart homes using our smartphones? Can Intel crash the mobile party and make its mark with tablets that stand up to ARM-powered devices? Should we expect a shift in the operating system landscape in favor of Microsoft (with Symbian as a back-up plan)? This week’s m-pulse — the new vodcast series produced by Rob Woodbridge , founder and owner of UNTETHER.tv, in collaboration with MobileGroove — catches up with Kevin  C. Wearable computing. He lives it. is less clear.

If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and its announcement that it has helped drive more than $110 million in-store revenue for partner retailers and brands in 2011, and is poised to do even more in 2012. So are luxury brands falling down when it comes to mobile and retail readiness? Who, what, where, when & how?

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The bottom line: mobile retail is a fact, not a fad. InsightExpress reports that mobile retail purchase intent is eight times higher than online retail purchase intent.

So far, Nokia has not revealed the retail price tag (we can count on it being expensive). Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate. Twitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online. But that IF is what will decide it this all fails or flies. We’ll see.

We talk with Andrew Darling, Associate Director of Market Development at OpenMarket, a company providing payment and messaging services to mobile retail and commerce clients worldwide. Rob Mansell, Finance Director, Retail Trust. How can the charitable sector can leverage mobile to connect with the public and collect donations on a massive scale? OpenMarket is also a driving force in efforts to help charities put together the approaches and platforms that will allow them to take donations and connect with the people who give to relief efforts and causes around the world.

“The percentage of retailers that have invested in mobile is very low, it’s around 8 percent, ” he says. retailers. Many mobile suppliers are so far failing to take advantage this, forcing their retailer customers to miss out on a massive opportunity.” Mobile is huge. And so is the value marketers and companies can wring out of a comprehensive mobile strategy that starts with a mobile-optimized website. Still, there is a disturbing disconnect between the number of consumers that research (and buy!) What’s the hold up? Are businesses mobile ready?

At the other end of the spectrum, brands and retailers also stand to gain from knowing more about our mobility patterns. Indoor navigation — and services that map and understand our mobility patterns - lay the ground work for a slew of exciting new location services that combine advertising, marketing, couponing and analytics to deliver people offers they truly can’t refuse. What is the role of mobile operators? Where are the growth opportunities? These are just a few of the questions I explore with Phyllis Reuther, manager of the advanced analytics lab run by the major U.S.

IBM’s Smarter Commerce initiative has produced a new online retail benchmark study, research that compares Cyber Monday 2011 versus Cyber Monday 2010 and reveals some surprising trends. retailers. percent of people used a mobile device to visit a retailer’s site, up from 3.9 Apple’s iPhone and iPad continued to rank one and two for mobile device retail traffic (4.1 percent of all online retail traffic versus 10.2 Shoppers using the iPad also continued to drive more retail purchases than any other device with conversion rates reaching 5.2 percent).

Jennifer Lee, senior manager of the retailer and distribution practice, Deloitte & Touche , placed her bets on mobile’s “multiplier effect.” ” This entails having a “full view of a customer’s path to purchase for all channels and to have an integrated view on how mobile drives online and retail store purchases.” Some of the smartest minds in mobile marketing and advertising recently gave their 2012 predictions for mobile during a webinar conducted by Mobile Marketer and sponsored by Hipcricket. HOW I SEE IT: The webinar was full of insights.

The first, a guest post on his company blog by Tina de Souza, connects the dots in the  Mary Portas review on retailing, a comprehensive report providing recommendations to companies on how to address the retail crisis hitting the U.K. But the most significant point of the report has to do with mobile and its influence on our buying behavior, thus transforming the entire retail landscape. Building on all this data the post presents us with 5  recommendations on how we can/should develop retailing through our mobile channel. Excellent line-up. How will it play out?

Gary’s no-holds-barred analysis of mobile’s impact on bricks-and-mortar retail suggests America’s shopping malls are in for tough times in 2012 as users move from price comparison apps to making real-life purchases using cloud checkout services. Today (!) marks the launch of The Pulse , a new vodcast series produced by Rob Woodbridge, founder and owner of UNTETHER.tv, in collaboration with MobileGroove. We welcome our guest Gary Schwartz , CEO of Impact Mobile, Inc., We also discuss how Kindle Fire is blazing through the U.S. Tune in and find out! The Pulse moves fast.

National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. And, since it is about the shopper experience, it’s clear that winning Retail 2.0 Allow retailer micro-visibility into order status and inventory. Yes, it is about the efficiencies that RFID and other wireless, smart technology bring to retail overall. Retail 2.0 Retail 2.0 It’s coming. What to do?

million units globally to operators and retailers by end-2011. Will 2012 be the year we remotely connect to our smart homes using our smartphones? Can Intel crash the mobile party and make its mark with tablets that stand up to ARM-powered devices? Should we expect a shift in the operating system landscape in favor of Microsoft (with Symbian as a back-up plan)? This week’s m-pulse — the new vodcast series produced by Rob Woodbridge , founder and owner of UNTETHER.tv, in collaboration with MobileGroove — catches up with Kevin  C. Wearable computing. He lives it. is less clear.

If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and its announcement that it has helped drive more than $110 million in-store revenue for partner retailers and brands in 2011, and is poised to do even more in 2012. So are luxury brands falling down when it comes to mobile and retail readiness? Who, what, where, when & how?

The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The bottom line: mobile retail is a fact, not a fad. InsightExpress reports that mobile retail purchase intent is eight times higher than online retail purchase intent.

So far, Nokia has not revealed the retail price tag (we can count on it being expensive). Facebook and Twitter advanced their mobile strategies this week, each with an emphasis on providing brands a means to reach and engage with people who use the social networks to connect and communicate. Twitter’s “news’” comes nearly two years after the company introduced the concept of Promoted Tweets. The approach effectively introduces advertising into tweet feeds, an experience that we mostly know from online. But that IF is what will decide it this all fails or flies. We’ll see.

We interact with retailers and then share about it socially. With these and other explosive prognostications for the future of the mobile web as a driver of commerce and information-hunting, it’s not surprising that 74% of online retailers already have, or are developing, a mobile strategy [4] including mobile sites, mobile ad delivery and dedicated apps. Many retailers and businesses looking to cash in on the mobile craze think that developing an app for the iPhone or iPad is the way to go (and with the success of the platform they may not be wrong!). constantly.

I’ve broken down the type of business into three separate groups (business to business, restaurants, retailers) because each group has different options for their online presence. Retailers: The retail industry is becoming more competitive, with wholesalers cutting costs to make smaller stores less profitable. One of the most annoying things is looking for a company online and finding nothing about them. realized that when I am researching a business, if I can’t find them online, 9 out of 10 times I look for someone else. Basic. Office Location. Directions To.

Not because online retailers have conspired against you, but because consumers have become more comfortable buying online. OK, and partly because online retailers want your money. Today is the biggest online shopping day of the year. Or is it? According to Mark W. Smith of Detroit Free Press , it’s all a sham. You’ve been had. Just as Hallmark created days for greeting card sales, the candy makers created days to make more candy sales, and the Easter Bunny is in cahoots with Santa Claus and the credit card companies to keep you busy twice a year. Who knows?

Retailers are starting to introduce hand-held devices as well. Digital Strategy User Experience PDA RetailA few weeks back, Continental airlines introduced a “paperless boarding pass” in Boston airport that allows for passengers to get their boarding passes sent to their blackberries, cell phones or PDAs, which can then be scanned at the point-of-entry. Last fall, Stop And Shop (SandS)introduced a portable scanner , a hand-held device that allows customers to scan items as they shop and shows them discounted items as they walk through the store. Hurry up.

Retail. Ayantek Blog. Digital Solutions for Market Leadership. Rss Feed. About Ayantek. Welcome to 404 error page! Welcome to this customized error page. Youve reached this page because youve clicked on a link that does not exist. This is probably our fault. but instead of showing you the basic 404 Error page that is confusing and doesnt really explain anything, weve created this page to explain what went wrong. try to search. Wordpress search. Random Posts. Enterprise Content Management Vendor Predictions 5 Steps to an Integrated Marketing Strategy. -->. -->. Categories. eCommerce.

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Retailers are starting to introduce hand-held devices as well. Digital Strategy User Experience PDA RetailA few weeks back, Continental airlines introduced a “paperless boarding pass” in Boston airport that allows for passengers to get their boarding passes sent to their blackberries, cell phones or PDAs, which can then be scanned at the point-of-entry. Last fall, Stop And Shop (SandS)introduced a portable scanner , a hand-held device that allows customers to scan items as they shop and shows them discounted items as they walk through the store. Hurry up.

Retailers also jumped on the bandwagaon creating custom apps that allowed consumers to shop, check prices, availability, take advantage of weekly specials and coupons and other functions. . There has been a tremendous growth in the Mobile industry especially with the evolution and prominence of Smartphones – the first of which to gain quite a bit of exposure was the iPhone. The emergence of the iPhone also heightened a keen interest in the app marketplace. Of late though, the amount of activity and relevance attributed to creating mobile apps has started to shift. Hurry up.

Retailers also jumped on the bandwagaon creating custom apps that allowed consumers to shop, check prices, availability, take advantage of weekly specials and coupons and other functions. . There has been a tremendous growth in the Mobile industry especially with the evolution and prominence of Smartphones – the first of which to gain quite a bit of exposure was the iPhone. The emergence of the iPhone also heightened a keen interest in the app marketplace. Of late though, the amount of activity and relevance attributed to creating mobile apps has started to shift. Hurry up.

The example below illustrates this relationship for an online retailer that wished to justify increased sales through an expanded marketing program budget.  This retailer used a multi-channel marketing program that includes Facebook, Google Ad Words and Search Engine Optimization (SEO) to promote their products.  Given the multi-channel nature of this retailer’s marketing program, and the fact that data from Facebook, Ad Words and SEO were neither integrated nor tracked at the customer level in their sales system, direct insight of channel spend to sales was not possible. 

If you’re a card or gift retailer, obviously Valentines day and the Holidays are important – you should definitely be doing something leading up to these dates. Sometimes the most effective way to market a brand is through its consumers. They’re a powerful force, waiting to be tapped. The question is, how do you inspire these brand ambassadors to spread your business? Share your content? And grow your bottom line? It’s not easy, because ambassadors don’t always make themselves known and even once you know whom they are, it isn’t always as easy as just asking for their help. credit.

If you’re a card or gift retailer, obviously Valentines day and the Holidays are important – you should definitely be doing something leading up to these dates. Sometimes the most effective way to market a brand is through its consumers. They’re a powerful force, waiting to be tapped. The question is, how do you inspire these brand ambassadors to spread your business? Share your content? And grow your bottom line? It’s not easy, because ambassadors don’t always make themselves known and even once you know whom they are, it isn’t always as easy as just asking for their help. credit.

We would’ve missed Android’s surge , Microsoft’s surprisingly strong Windows Phone 7 debut and the price wars among retailers and handset manufacturers in the U.S. These days everyone claims to be an expert. This week LinkedIn, the destination for business networking, reported that “extensive experience&# is the number one overused buzzword on its site. With so much hyperbole, it’s important to know who the real industry experts are. Tomi Ahonen walks the talk, and doesn’t just pretend to know the industry from the inside out. More importantly, he shares his knowledge.

Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. The Wall Street Journal has just today reported on mobile-savvy bargain-shoppers – so it’s officially the trend that transforms retail – period.). So how do traditional retailers fight back?

Diane’s top five predictions for 2011 are: 1.      Mobile bar code adoption will continue to rise particularly as large retailers bring mobile shopping experiences to their customers. Diane Strahan, VP of Mobile and Registry Services at Neustar , is first in our series of five innovators in mobile codes. We’ve asked her to offer predictions for 2011, a year everybody agrees will see continued growth in deployment and adoption of mobile code solutions. Another driver will be entertainment/media companies and CPGs using mobile codes to engage with consumers directly.

retailer Marks & Spencer’s (M&S) earlier this year. Indeed, a rafts of recent reports (and reporting via the team at Mobile Marketer ) show that mobile devices (and the apps we download to find stores and compare prices) have irreversibly transformed retail. organizations — the Association of Interactive Media and Entertainment (AIME), The Internet Advertising Bureau (IAB) and Interactive Media in Retail Group (IMRG) have collaborated ona survey of 140+ marketing professionals. retailer Marks & Spencer’s (M&S). MMA consumer research.

3.      We will also see greater integration of mobile 2D barcodes in retail – whether at shelf or on the pack – for applications ranging from marketing/advertising and loyalty to inventory control. We’re already seeing impressive adoption by brands, handset manufacturers and operators for use in mobile marketing and advertising campaigns, as well as in other sectors such as retail and logistics, and this will continue to grow in 2011 as barriers to adoption such as consumer education, handset integration and brand integration/awareness are overcome.&#. In a word: open standards.

consumer electronics retailer Best Buy. Joseph Spiteri, founder and CEO of Mobile Data Systems (MDS), is the third in our series of five innovators in mobile codes. He offers us some surprising predictions for 2011, a year poised for phenomenal growth. But think beyond barcodes and start thinking mobile codes, watermarks and more (!). MDS has developed a new, multimedia reader that will be formally launched during Q1 2011. By way of background, the company has offered its Clic2C reader as a white label solution to over a dozen major customers, including U.K. Barcodes Mobile Marketing

4) Most pharmaceutical brands will be using 2D barcodes on packaging and POS(Point Of Sales) to deliver non HIPAA compliant information to retail customers by end-2011. As we move into Part 4 of our Five From Five predictions from industry innovators, we reach out to Warbasse Design , a creative agency that is taking the lead in the integration of mobile codes into campaigns for big brand clients. Specifically, the company has extensive experience working with a variety of mobile barcode providers including Microsoft’s proprietary TAG reader. He should know. Barcodes Mobile Marketing

5.      Most retailers will have a barcode scanning feature embedded in their mobile apps to give consumers relevant content. We conclude our series of five innovators in mobile codes (and the year 2010) with Mike Wehrs, CEO of Scanbuy. By way of background, Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical and digital worlds. Mexico, Chile, Spain, Italy and Denmark. Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution.

Topics range from permission-based mobile marketing to mobile retail and shopping. Every year at MSearchGroove is better than the last! And this year is shaping up (already) to be the best year so far. We’ll be back full force tomorrow with a line-up of industry coverage for the weeks ahead that includes a podcast with Neomedia CEO Laura Marriott , a new take on mobile search and shopping from Aisle 411 and a mobile code roundup from Cynthia Artin, the newest addition to the MSearchGroove team. Guest column opportunity. Podcast partners. Amplifying excellent events.

I’m thinking here about big industries, including retail, pharma, banking and payments, workforce management, asset management. Was that a 2D mobile barcode near a prescription pill bottle I saw during the IBM ad that was broadcast on New Year’s Day during the Rose Bowl? This simple commercial has huge repercussions for mobile. The message came across loud and clear in the string of 2011 predictions from mobile code innovators I captured in the Five From Five series that ran recently on MSearchGroove. What is the focus? And that’s just the start! alone !)

Meantime, retail and restaurants jumped up 745 percent , and telecommunications was right behind with 719 percent growth. This week’s Consumer Electronics Show (CES) was billed as an introduction of new products. But what’s really new? And — more importantly — what really matters? With more than 80 tablets introduced in Las Vegas , some called it a tabletpalooza. However, many of the products are destined to be loozas (losers). You could say that the attendance signals an improved economy and increased business confidence. In other words, loozas). No one believed him.

“The opportunity to make the experience for consumers better – while delivering helpful information to the retailers and the drug manufacturers — is obviously compelling,&# Kurt observes. The aim is to “drive people to helpful content, while also notifying – with the consumer’s permission – manufacturers, their distributors, their retail partners, and even clinicians and researchers with statistics and trend information.&#. Mobile is at the core of an increasing number of healthcare services and solutions. In the 1990s he decided to ride the digital wave.

retailer with a holistic and human approach to mobile commerce, and Lufthansa, a major German airline that combines convenience and community in an app that sets the bar. Regular readers will know (and appreciate) that I am typically involved in several projects that amplify the analysis I post here at MSearchGroove. To date I am working on an in-depth mobile marketing report documenting best practice among brands and agencies in Europe. am excited to include M&S , a U.K. Call for mobile marketing case studies. You can submit your campaign for our consideration by clicking here.

Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. ABI and other research firms have said they were caught off guard by the explosion of highly innovative use-cases deployed by retailers and third-party players, and many have had to adjust their forecasts upwards. prime example is Amazon, an online retailer that became the first to achieve $1 billion annual sales generated by shoppers using their mobile devices to clinch the deal. by end-2011. billion.

The bottom line: Despite a few false starts outside of the Asia-Pac region it appears that major brands, retailers and – most importantly end-users –  are realizing the benefits of QR codes, which is why we can expect them to be a core element of campaigns moving forward. WORLDWIDE USAGE OF MOBILE BARCODES GREW BY 61.95 PERCENT IN Q1/2011 COMPARED TO Q4/2010, says a new report from 3G Vision. The U.S. continues to lead the pack as the top user of mobile barcodes. Meantime, barcode use in the U.K. market grew a whopping 166.5 percent), Spain (94.4 percent) and Canada (94.0

Postal mail is next (25 percent), followed by retailer website (21 percent), television (11 percent), social media websites like Facebook and Twitter at (8 percent), mobile phone text message and alerts (5 percent) and radio (3 percent). Do you – or anyone you know – really want to be targeted ? Just the term conjures up images of bulls-eyes, shooting ranges and scenes from the movie Minority Report. Little wonder that we don’t have a desire to be targeted. Understandably, it’s a volatile issue that raises as many tempers as it does questions. Well, maybe.

Michael Koploy shares some Apps that should be of interest to Retailers: Whether you own a small retail chain or sell items out of your brother’s apartment, there’s an app for that. Developers are beginning to produce mobile tools to help retailers operate their businesses. iTunes doesn’t have a retail category — in addition to being far from search friendly. Meanwhile, the new web-based Android Marketplace is a little more search friendly, but the lack of a retail category again stands as a roadblock. Read more: Best Retail Apps.

If you’re a card or gift retailer, obviously Valentines day and the Holidays are important – you should definitely be doing something leading up to these dates. Sometimes the most effective way to market a brand is through its consumers. They’re a powerful force, waiting to be tapped. The question is, how do you inspire these brand ambassadors to spread your business? Share your content? And grow your bottom line? It’s not easy, because ambassadors don’t always make themselves known and even once you know whom they are, it isn’t always as easy as just asking for their help. credit.

Yes, the retailer is now a publisher, rolling out a multichannel network filled with original editorial content spanning everything from how-to videos and gift guides to new-technology primers and behind-the-scenes looks at popular movies. Best Buy has been ahead of the curve in lots of ways. Here is another: NEW YORK (via [link] — The press corps at this year’s Consumer Electronics Show may find themselves jostling for soundbytes and product demos on the Vegas strip with video crews from Best Buy. Business Development content

Local Retailers. Are you trying to: Introduce users to your retail stores? Local Retailers. Retailers have begun to follow the online trend and have started building websites that highlight their stores. The advent of mobile and location based social media has made it imperative that local retailers have a digital presence. Goals: Generally, the goal for local retailers is simple – get more people in the front door and out with a product. Advanced retailers may have an e-commerce division and in this case have the goal of selling products online.

As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORSM09 , Social Media » Social media and the outdoors? Only at the ORSM09! Social media and the outdoors? Only at the ORSM09! Written on July 22, 2009 by Josh Peters in ORSM09 , Social Media 5 Comments - Leave a comment! So far the ORSM09 has been great! HUGE thanks to Hotcakes for “sponsoring&# me to get in. Listening. INTEGRATE!

He found and met with people via the ORSM09 twitter stream and met with fellow retailers and fans alike. When it comes to social media the outdoor retail sector seems to be growing and the ORSM09 was many brands first attempt. Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Business , Social Media » People, Brands, and Social Media at the Orsm09 People, Brands, and Social Media at the Orsm09 Written on July 24, 2009 by Josh Peters in Business , Social Media 0 Comments - Leave a comment!