• TWIST IMAGE  |  FRIDAY, JULY 25, 2014
    [Retail] Six Links Worthy Of Your Attention #214
    Retailers of the world, take note: this is how your empires crumble." 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I''m a big believer that, as a society, we aren''t ready to deal with abundance; worse, that capital concentration will ensure that the boon of automation and software will be increasingly poorly shared among humanity. get into a lot of arguments with people, particularly stubborn everyone-for-themselves Libertarians, about such things. " (Alistair for Hugh). It''s always increasing.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 23, 2014
    [Retail] 3 Steps for Getting Your Brand on the Back-to-School Shopping List
    For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. pencils smart retailers will sell before the first day of school. 'Let’s be honest. Its bland predictability is a shame because there are nearly  $300 per household at stake. Think of the millions of backpacks, sneakers, and No. Teen fashion brands are major stakeholders in the back-to-school frenzy. Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale. Read the whole entry.
  • TWIST IMAGE  |  TUESDAY, JULY 22, 2014
    [Retail] Are Your Customers Frozen? Let It Go!
    Think about it this way: if you buy one of my books, the author, the publisher, the publisher''s specific imprint, the book retailer and more are all fighting for you to connect to them. 'The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship , but something new is happening. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer. We have all types of businesses at attention. Know when to hold ''em. This happens a lot. Right? brand.
  • JACOB MORGAN  |  TUESDAY, JULY 22, 2014
    [Retail] The Internet of Things is Coming to a Store Near You!
    The internet of things is only going to get more mainstream from here and in the very near future you can expect to find devices and appliances of this kind at Target, Walgreen’s, Walmart, and pretty much any other major retail chain. 'If you recall, the internet of things is about connecting pretty much anything with an on and off switch whether it a car, a vacuum cleaner, a jet engine, or a toaster. The internet of things is clearly an important area for businesses but what about for the average consumer? Wink was developed by Quirky , an invention company based in NYC. 
  • VIPER CHILL  |  MONDAY, JULY 21, 2014
    [Retail] How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)
    Unfortunately the latest Google updates have had a huge impact on RMN in the stock market: I’ve heard some rumors that there are some highly profitable hedge funds which do nothing but play the stock market for companies that are highly reliant on SEO (as are Retail Me Not). 'When I first started out with SEO I was determined to be as “whitehat” as possible. wouldn’t do anything to potentially risk my site being penalised by Google. Matt emailed me privately to ask that my content was only preaching white hat SEO and that he wouldn’t regret linking to me.
  • TWIST IMAGE  |  FRIDAY, JULY 18, 2014
    [Retail] The End Of The Dial Tone
    You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. 'Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
  • ENGAGING BRAND  |  FRIDAY, JULY 18, 2014
    [Retail] The Ultimate Guide To Great Marketing Ideas
    Think about retail, we browse. 'Why do we have marketing? Why don’t we just have a sales team? What do good marketing ideas add to your business? Great marketing ideas add the link between what you offer and the people who need it. So what question do great marketing ideas answer? Simply this… they take the customer through a journey of answering – What’s in it for me? To answer that question great marketing ideas create a flow of reasons to create awareness, gain attention to create engagement. Tweet this ). Think about Amazon, we browse. N = N otable charm.
  • PROBLOGGER  |  WEDNESDAY, JULY 16, 2014
    [Retail] Top Tips to Help You Nail That Blogging Job Application
    Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. 'Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. Who am I? m Steff. That would be silly. Genera
  • FRESHNETWORKS   |  WEDNESDAY, JULY 16, 2014
    [Retail] Digital trends round-up July 2014
    If Amazon is indeed able to break into the smartphone market and the technology takes off, the Fire Phone will help the online retailer strengthen its m-commerce offering and position itself favourability against competitors. 'Each month we bring you the  FreshMinds  trends round-up – a summary of  innovations , new technologies and the  latest digital trends  to help you navigate today’s fast-paced, tech-enabled world. Disruptor Instacart continues to expand across America. Caixabank launches largest wearable technology payments programme in Europe.
  • LOUIS GRAY  |  TUESDAY, JULY 15, 2014
    [Retail] Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard
    I''ve always paid full retail for my Nest products, and happily paid for my Sunrun, Sonos and Rachio equipment too. 'Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. haven''t been happy with mine for a long time, but that''s now all changed, with a system from Rachio , my latest move to make my home smarter and more connected. work at Google.
  • SIMON MAINWARING  |  TUESDAY, JULY 15, 2014
    [Retail] Understanding How the World Sees You and Your Fascination Advantage
    To learn more about the Fascination system visit HowToFascinate.com and you can order the book at any book retailer, including here  on Amazon. 'Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘ How the World Sees You: Discover Your Highest Value Through the Science of Fascination ’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You?
  • MOBILEGROOVE  |  TUESDAY, JULY 15, 2014
    [Retail] Mobile Banking Apps: Convenience Triggers Shift In User Behavior
    This is the essence of mobile commerce – and where networks of retailers could also play a part in the mobile app experience that is relevant and contextual. My banking app could send me an in-app notification of a golf equipment promotion at a local retailer and use my mobile app to map the way to the bricks-and-mortar retail outlet where I can make the purchase. My banking apps could also deep link to an online retailer offering golf equipment. And new data from RBS Group shows just how the convenience of mobile apps is impacting the lives of customers in the U.K.
  • DREW'S MARKETING MINUTE  |  MONDAY, JULY 14, 2014
    [Retail] Building a website your users will love
    It used to be that you had an opportunity to make the sale when someone walked into your retail location, your salesperson called on the buyer or you answered your phone.  'It seems like a “duh,” doesn’t it? Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change.
  • DANNY WHATMOUGH  |  FRIDAY, JULY 11, 2014
    [Retail] ICYMI – Vine, M&S and World Cup
    UK retailer M&S announced disappointing quarterly results , blaming the companies new website. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Vine rolls out a new metric for videos – loop counts. Twitter adds support for mobile app installs. Facebook adds ‘missed call’ ad unit. Still can’t believe it? Neither can Twitter, it was the biggest ever tweeted sporting event with 35.6m messages. Campaigns. Thoughts. icym
  • CONVERSTATIONS  |  FRIDAY, JULY 11, 2014
    [Retail] Dealing with Isolation as a Small Business Owner
    However, don’t assume you’re safe if you operate a retail store or other business where customer interaction in-person is common. 'Written by Larry Alton. It might be the American dream, but the reality is that being a small business owner can be lonely and you might feel isolated from the rest of the world. Even if you own something like a coffee shop and are constantly working with people, that doesn’t mean that you’re getting the socialization that you need. It’s even worse if you’re in a position such as a freelance graphic designer and spend countless hours each day truly alone.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 9, 2014
    [Retail] How Do You Sell?
    They have a solid distribution partner who’s getting them into key retail outlets, but that’s not energizing the brand in their minds. 'I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. was talking with a peer after the event and I said, “Channel trumps promotion…”. As I thought about it more afterward, I find that this is an all-too-common problem in marketing. The answer was both revealing and frustrating.
  • JEFF ESPOSITO  |  TUESDAY, JULY 8, 2014
    [Retail] Listening and acting on social signals
    'A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 4, 2014
    [Retail] Why Mobile Moments Are Mandatory for Every Business
    lot of retailers are looking at mobile technology all wrong. Mobile commerce is not the right focus for many retailers. 'Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. Forrester has introduced the hashtag #MyMobileMoment for people to share the little victories they have using mobile technology every day. The book is centered around mobile strategy, specifically mobile moments. A
  • FRESHNETWORKS   |  FRIDAY, JULY 4, 2014
    [Retail] What does the future hold for digital marketing? Top tweets from #FODM
    Great talk from @mdial at #FODM around #digital retail. 'June has been a busy month in the marketing world, packed full of conferences to help marketers understand emerging trends affecting the industry. But if you missed out, never fear. Over the next week we’ll be rounding up the best tweets from this month’s top marketing events. We’re kicking off with eConsultancy’s the Future of Digital Marketing. This sell-out one-day conference seeks to help marketing professionals recognise and harness the latest digital trends. So what were this year’s highlights?
  • JEFF KORHAN  |  TUESDAY, JULY 1, 2014
    [Retail] Markets are Lazy and Forgetful
    It’s location and other factors will determine if that use is for retail, commercial, or residential development. 'Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. 1 – It lacks clarity and is therefore confusing. 2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved. Tell the Market Only What You Do Best. This and only this is what the market needs to know. This often will be the lowest priced option. Tweet this.
  • MOBILEGROOVE  |  MONDAY, JUNE 30, 2014
    [Retail] Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
    The tie-up aims to transform the retail experience by making in-store shopping with mobile devices much more immersive and rewarding for consumers. At the other end of the spectrum, aisle411 has a vast database of searchable indoor maps (optimized for mobile) and the technology to collect, organize, and monetize retailers’ product inventory location data. The company also counts more than 12,500 retailers across the U.S. So why have most digital marketers quite literally left this out of the retail equation? The role of the Retailer is reinforced.
  • TWIST IMAGE  |  SATURDAY, JUNE 28, 2014
    [Retail] The Marketing Of Permission
    don''t know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones, some are informational e-newsletters, and some of them are email communications from places like banks, mobile operators and the like). 'Have you ever tried to unsubscribe from an email newsletter? More than often, some of these subscriptions wind up offering up my email addy to third parties (either because I asked to see those relevant offerings or because I didn''t uncheck a box in a rush to fill out a form). Gross.
  • CONVERSTATIONS  |  SATURDAY, JUNE 28, 2014
    [Retail] Business on Wheels – Truckin’ (Saturday Clips)
    You can learn more about operating a mobile retail business on wheels from the American Mobile Retail Association. 'Business on Wheels. Mobile businesses have become the fast lane of pop-ups and a way to literally go where the customers are. They’re even making movies about it. Chef – The Trailer. Can''t see the video in your RSS reader or email? Click Here! Gypsy: The Mobile Boutique (on Facebook ). Can''t see the video in your RSS reader or email? Click Here! Wagn Tails Mobile Grooming Conversions (on Facebook ). Can''t see the video in your RSS reader or email?
  • FRESHNETWORKS   |  FRIDAY, JUNE 27, 2014
    [Retail] 5 disruptors shaking up the grocery industry
    Through partnerships with retailers such as Target, Costco, Whole Foods and even Staples, Google Shopping Express offers customers a one-stop-shop for every type of shopping, so that all your goods can be delivered at the same time, on the same day. 'Every week, we bring you the  FreshMinds  Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Amazon Fresh. With Dash you can scan items at home, in store or even on the move and add them to your basket , reducing the chance of any items being forgotten. Amazon
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 27, 2014
    [Retail] How Sprouts Farmers Market is Serving Up Social Retail Success
    'Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. Dana’s team has put together the Sprouts Love Expansion campaign. ” and used the answers that Sprouts lovers gave. via FIFA.com Nick loves this idea.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 25, 2014
    [Retail] Everything You Need to Know to Run a Successful SMS Marketing Campaign
    For example, let’s say you’re building a mobile loyalty list to drive customers to retail. We had a cross-functional team that included members from teams responsible for retail, in-store signage, digital creative, email, IT, social media, promotions, the discounts budget, as well as 2 external teams. 'Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States. Yes, that immediate.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 25, 2014
    [Retail] How NOT to Run Your Social Media
    Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. 'Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JUNE 24, 2014
    [Retail] Is your website sales funnel-shaped?
    Whether it’s in a retail store or online, they’re used to being chased around by over eager salespeople that pester the poor potential buyer until they flee. 'There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
  • SOCIALNOMICS  |  TUESDAY, JUNE 24, 2014
    [Retail] Getting Social in Making the Right Nanny Call
    Nanny cams are fairly easy to find; most major retailers like Walmart carry them. 'Finding a nanny for your precious children can be a tough task. Where do you look, how deep do you delve and how much do you trust once you find the right one? How much of a part should social media play in the search and even in the day to day goings-on of childcare? Here are a few tips in searching out the perfect nanny and what to do once you find her…. Finding the right nanny. Wouldn’t it be perfect if you knew just the right person to be your nanny? Are they relevant to you? Once you find her.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 24, 2014
    [Retail] How to Develop a Successful Digital Coupon Campaign
    Research reveals that users of coupons respond most favorably to “deals that offer a specific dollar amount off of their purchase (31%) and are least interested in coupons that offer free shipping (9%).”   Online shoppers have however said that the offer of a discount code on checkout may very well make them change their minds if they were undecided on a purchase – a great tip for retailers wanting to reduce the incidence of abandoned baskets. staggering 91% of coupon redeemers have said they will purchase from a retailer again after they have been offered a coupon. Why Wednesday?
  • TWIST IMAGE  |  FRIDAY, JUNE 20, 2014
    [Retail] Six Links Worthy Of Your Attention #209
    Retail In Real Time - Retale. retail in real time. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "It''s one of the most harrowing, memorable, and iconic images of the twentieth century. It almost single-handedly turned the tide of public sentiment in Vietnam. But I never knew the story behind it, or what happened to its subject. Spoiler alert: she''s a goodwill ambassador in Canada. More details in the article." " (Alistair for Hugh). " (Alistair for Mitch). Disruption is a dumb buzzword.
  • LOUIS GRAY  |  THURSDAY, JUNE 19, 2014
    [Retail] The Myth of the Billion Dollar Startup
    But while the meme of “yet another billion dollar startup” is a fun one, the reality is that these are instead highly valued private companies who operate like public companies, and have the same kind of deep resources that most public companies have, but haven’t yet taken that leap to the retail trading markets - supported by changes in the venture funding process and new rules that make being a public company harder. Uber , who has raised a reported $1.6 billion dollars, and sports an $18.2 billion valuation, is not a startup. Startups are scrappy, not luxurious. billion round.
  • THE REALTIME REPORT  |  WEDNESDAY, JUNE 18, 2014
    [Retail] Influicity Introduces YouTube Influencer Marketplace
    Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development. 'Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 18, 2014
    [Retail] The Best Way to Keep Up With Marketing Technology and Trends
    Have you ever been on a major retailer’s website and seen that section that says “if you like this product, you might like these?” If you are an e-retailer and are looking for a way to get on the cutting edge (or at least catch up to where the big dogs have been for years), iGoDigital should be on your vendors wishlist. 'Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. DataSift Who is Datasift? iGoDigital Who is iGoDigital?
  • T2 SOCIAL  |  SUNDAY, JUNE 15, 2014
    [Retail] 4 Social Business Trends to Watch For in the Second Half of 2014
    Recently, a lawsuit was launched by a well-known actress against a well-known retail operation for the use of an image against her consent on Twitter. 'Social business trends are exciting and evolving, and these are a few to watch for in the latter half of the year. Social business trends are constantly on the move. The field is quickly changing and there are new components emerging constantly. was recently presenting at the Social Media Strategies Summit in New York on the concepts behind building a social business strategy for B2C brands. Welcome to the Age of Social Advertising.
  • FRESHNETWORKS   |  THURSDAY, JUNE 12, 2014
    [Retail] Do you tweet whilst you eat? How food and drink brands are experimenting with social media
    US pizza restaurant chain Sbarro filed for bankruptcy in March – the brand has more than 1,000 retail outlets in shopping malls worldwide, but failed to adapt while the mall’s other shops increased their online presence in the face of falling visits. Customer experience Digital tools and technologies Mobile Retail Social media Birds Eye Cadbury Digital Insights Feel good cafe Flowtown instagram KitKat millennials photo Pinterest Sbarro smartphone starbucks tweet Tweet-A-coffee Weight Watchers 'Tweeting for free drinks? Photo-sharing for free food?
  • MOBILEGROOVE  |  WEDNESDAY, JUNE 11, 2014
    [Retail] Why Communication Can Make Or Break Your App Experience
    Some established retailers are using Twilio to do just that. 'As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for customer service and support via mobile apps is also on the rise, and it is difficult to find a more compelling case to integrate communications capabilities in your app. Lynda Smith, CMO of Twilio , is my guest at Mobile Presence on the WebmasterRadio.FM ” Uber and Pay-By-Phone. website.
  • CONVINCE & CONVERT  |  TUESDAY, JUNE 10, 2014
    [Retail] Mastering the Many Roles of a Social Media Professional
    'The  Social Pros Podcast  in May brought in a new batch of expertise, featuring guests from  Plus Your Business , the Google+ experts; SAP , a German multinational software company; Canva , the Australian, “amazingly simple” graphic design app; global retail giant Walmart ; and the world’s largest credit union  Navy Federal. This month’s social pros touched on topics across the entire scope of social media marketing. Social media marketers have to wear many hats at once. Martin made that clear when he appeared on the Social Pros Podcast. After 2 hours?
  • FRESHNETWORKS   |  MONDAY, JUNE 9, 2014
    [Retail] Digital trends round-up – June 2014
    This month we’re looking at Google’s driverless cars, a new feature which will let brands sell from within WeChat and retailers embracing Powatag technology. This move looks to be part of a growing trend as social networking sites are starting to work more closely with retailers to drive e-commerce. From an advert straight to the checkout – retailers embrace Powatag technology. Waitrose, Argos and Laura Ashley are the latest in a series of retailers to roll out Powatag technology,  enabling consumers to buy directly from adverts.
  • CONVERSTATIONS  |  THURSDAY, JUNE 5, 2014
    [Retail] Who’s On Our Client List?
    Retail Stores. 'During the past decade, we’ve worked with over 100 different types of business owners and operators. The list grows because new types of businesses are created all the time. We’ve learned that no two businesses are alike, not even if they are in the same industry in the same town. Maybe they’re in different phases of business or their intended audience is different. No two outfits are the same. We’ve assisted with web development, social media coaching, copywriting, display merchandising, and anything else in building a better business presence.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 4, 2014
    [Retail] Five Signs the Future Belongs to User-Generated Content
    Retail companies the world over are taking to holistic commerce and everything it brings to the table. 'Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? used to write here all the time. Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. It’s been a heck of a ride! Image: mayeesherr. in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Harlem Shake vs. Gangnam Style. Holistic media and commerce.
  • NOWSOURCING  |  MONDAY, JUNE 2, 2014
    [Retail] Don’t Get Burned On Retail Returns
    '&copy DirectLiquidation.com. Portfolio
  • ENGAGE  |  MONDAY, JUNE 2, 2014
    [Retail] Native is the New Black
    For example, at Christmas time, we did some content for Red Envelope, which is an online retailer that sells a lot of glassware. 'I recently had dinner with Tessa Gould, the Director of Native Advertising at the Huffington Post, while we were both at the Custom Content Council conference in Naples, Fla. was admiring her chic black outfit, not even realizing that stylish Tessa would present the next day on a topic even more trendy—native advertising. Yes, ‘native’ is the marketing buzzword of the year, and marketers are expected to spend $2.29 billion on it this year, a 20.5 billion.
  • FRESHNETWORKS   |  FRIDAY, MAY 30, 2014
    [Retail] 5 innovative ways of harnessing iBeacons
    For retailers, one of the most interesting applications of iBeacons is in-store targeting. 'Every week we bring you the  FreshMinds Friday picks  – ideas to help you make the most of  digital technologies  and understand how they are helping brands to grow and innovate. This week we’re looking at five ways of harnessing iBeacons. These little devices emit a low energy Bluetooth signal which triggers a reaction from nearby smartphones with a corresponding app. We look at 5 of our favourites – from improving customer service to providing a tech-enabled dining experience.
  • SOCIAL MEDIA NETWORK MARKETING  |  THURSDAY, MAY 29, 2014
    [Retail] People Get Sued For Doing This OnLine - Social Media
    '? People Get Sued For Doing This OnLine Here is a situation: Suppose You were browsing through a huge Retail Site and You come across a product that catches your desire and now you just cannot live without. So you buy it and eagerly await its arrival. When it arrives, You rip it open and see it - and find it''s. terrible. Disappointed, you go back to the same WebSite and leave a Negative Review to warn others and also this way you are informing the Company and venting your anger. Perhaps you are hoping that the Product be replaced et al. damages?''.?? Be careful when you are OnLine.
  • FRESHNETWORKS   |  THURSDAY, MAY 22, 2014
    [Retail] Three collaborative initiatives to meet consumer expectations for a digital high street
    'Consumers have high expectations for digital technologies in store but these are not yet being met by retailers. This government-backed initiative , including representatives from Marks and Spencer, John Lewis and Argos, aims to share digital best practice amongst its members in order to promote the range of opportunities to harness digital technology in retail. crowdfunding project providing an online platform for more than 400 retailers across 160 towns, MyHigh.St is helping smaller shops to compete online with bigger retailers. MyHigh.St.
  • DANNY BROWN  |  THURSDAY, MAY 22, 2014
    [Retail] The Power of Glamour and the Upsell of Dreams
    The Dove Campaign for Real Beauty has won widespread praise for the way it showcases the beauty of women in all their natural sizes; UK retail chain Debenhams has invoked a ban on airbrushing models for their promotional materials; Lifestyle magazines like Cosmopolitan are calling for clothes manufacturers to stop the obsession with unrealistic sizes. 'In an article from TIME magazine last year, Virginia Postrel writes about  The Twisted Allure of Jihadi Glory. The Power of Glamour. Forward, the Light Brigade! Was there a man dismay’d? Not tho’ the soldier knew. If only.
  • DANNY BROWN  |  THURSDAY, MAY 22, 2014
    [Retail] The Power of Glamour and the Upsell of Dreams
    The Dove Campaign for Real Beauty has won widespread praise for the way it showcases the beauty of women in all their natural sizes; UK retail chain Debenhams has invoked a ban on airbrushing models for their promotional materials; Lifestyle magazines like Cosmopolitan are calling for clothes manufacturers to stop the obsession with unrealistic sizes. 'In an article from TIME magazine last year, Virginia Postrel writes about  The Twisted Allure of Jihadi Glory. The Power of Glamour. Forward, the Light Brigade! Was there a man dismay’d? Not tho’ the soldier knew. If only.
  • KYLE LACY  |  WEDNESDAY, MAY 21, 2014
    [Retail] 4 Ways to Success in Mobile Marketing
    Upon reaching the destination, he or she will interact with new restaurants, retailers, public transportation and attractions. 'Conversations in the media about the mobile market tend to focus on that which can be measured — including revenue potential, number of users and amount of competition. But the role of the marketer reaches far deeper: How to translate and “sync” those quantitative opportunities with the qualitative and far less tangible aspects of mobile user behavior that ultimately contribute to an initiative’s success or failure. Multitasking is a thing of the past    .
  • CONVINCE & CONVERT  |  TUESDAY, MAY 20, 2014
    [Retail] 12 Facebook Success Factors Based on Real Data
    This resulted in a final list of 60 Facebook pages ( View in Google Docs ) across these 15 categories: Observation #1: News sites seem to be the dominant category with strong showing by Retail, Outdoor Recreation/Sports, and Fashion. 1,488,009 Feel good & Inspirational quotes DealDash Retail 197.06 6,640,983 Tatoo pictures – posts very frequently Petflow Retail 114.82 'We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. This is not a random sample.
  • TWIST IMAGE  |  THURSDAY, MAY 15, 2014
    [Retail] The End Of Showrooming (And Webrooming)
    " Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). Showrooming has been a headache for retailers for several years - and continues to be a challenge - as more mobile devices become increasingly connected and pervasive for consumers. It''s an always open retail landscape. retail. retail landscape. retailer. First, we had "showrooming." Now, we have "webrooming." Brands.
  • FRESHNETWORKS   |  THURSDAY, MAY 15, 2014
    [Retail] Meet FreshMinds – 6 chances to hear us speak this June
    Join FreshMinds CEO Caroline Plumb and Investec’s Head of Retail Marketing Iain Clark at Marketing Week Live this June. 'This June, we’ll be out and about speaking at a number of conferences, including Marketing Week Live, The Market Research Summit and The Platforum’s Technology Showcase: Top Gear III. Join us to hear how we combine research, digital strategy and data analytics to drive growth for our clients in an increasingly competitive and media fragmented world. Marketing Week Live, Olympia Grand. Wednesday 25 th June at 2:30pm. Social Media Data – Friend or Foe? Are You Listening?
  • SIMON MAINWARING  |  TUESDAY, MAY 13, 2014
    [Retail] How Social Media Can Kill Your Brand and Three Ways To Avoid It
    The significant action we’re taking today by removing tobacco products from our retail shelves further distinguishes us in how we are serving our patients, clients and health care providers and better positions us for continued growth in the evolving health care marketplace.” 'It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. So what should brands do to avoid PR disasters that could be the undoing of their brand leadership?
  • FRESHNETWORKS   |  MONDAY, MAY 12, 2014
    [Retail] Digital trends round-up – May 2014
    The convergence of social and e-commerce opens up exciting developments for retailers. This is especially the case for grocery retailers, who respondents trusted more than any other type of food and drink business (including brands and loyalty card providers) to provide them with information on grocery deals via mobile. 'Each month we bring you the  FreshMinds  digital trends round-up – a summary of  innovations , new technologies and the  latest digital trends  to help you navigate today’s fast-paced, tech-enabled world.
  • TWIST IMAGE  |  FRIDAY, MAY 9, 2014
    [Retail] Winners And Losers In The Digital Age
    He recently presented his data-based insights and predictions on who is pushing ahead and who may not make it across the finish line in everything from social media and retail to brands at DLD NYC. retail. businessmodel digitalage dld dldnyc l2 marketing marketingprofessor nyustern retail scottgalloway socialmedia startup 'This is probably one of the most eye-opening perspectives on the digital age that you will see. We have new business models, brands that explode with popularity, platforms that keep being invented. But what does it really mean? Who is winning at business.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, MAY 8, 2014
    [Retail] Track Your #Hashtags More Easily With HashAtIt
    It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t. 'There’s a new social search engine in town: HashAtIt.com  says they can make it easy to combine all the metadata tags (those # symbols followed by a word or unspaced phrase) and look them up. This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. Here’s how it works — you see a #hashtag that catches your attention on any subject at all, anywhere.
  • DIVA MARKETING BLOG  |  THURSDAY, MAY 8, 2014
    [Retail] Social Share Shopping Dance
    Retails both online and offline are launching mobile apps to complement our digial shopping experiences. Reseach from Internet Retailer indicates that in 2013  consumers on both major mobile platforms increasingly relied on mobile apps as part of the shopping process. 'The interweb and smart phones forever changed how we buy, what we buy, where we buy. and who we take along on our shopping adventures. . What makes social shopping work is something so simple but at the same time it’s often a challenge for brands to achieve. The Social Share. Sounds like the next viral video dance!
  • FRESHNETWORKS   |  THURSDAY, MAY 8, 2014
    [Retail] The anonymous social media trend is forcing marketers to innovate to win consumers’ trust
    More and more brands will tailor their marketing for individual apps in digital, while in retail, they will likely experiment with iBeacons , to produce bespoke advertising without the need to track personal data. 'Anonymous social apps are on the rise. recent rumour that Facebook has offered $100m to purchase Secret, an app allowing users to share messages anonymously, is unconfirmed , but it is a sign that the social network is taking the trend – and people accusing Facebook of intruding into their privacy – seriously. in funding last month. Guess who?”
  • SOCIALNOMICS  |  WEDNESDAY, MAY 7, 2014
    [Retail] Securing Your Digital Presence in the Wake of the Heartbleed Bug
    Business owners and online retailers can protect their digital audiences by using secure web hosting with site authentication and newer security features like SiteLock , which automatically scans websites for malware and other vulnerabilities. 'The digital world is still reeling from the Heartbleed Bug, which hit the wire in early April 2014. Many web services and firmware developers rushed to patch things up, but due to the nature of the bug, it is impossible to tell who exactly has been compromised. Finding Out What’s Safe. Get a Password Manager. Or was it the other new one?
  • SOCIALFISH  |  THURSDAY, MAY 1, 2014
    [Retail] Using YouTube for B2B
    As a means of connecting with its retailed brands like Serta and Simmons mattresses , the store developed a YouTube playlist of the “ Top 5 Funniest Mattress Commercials.” 'YouTube reigns over online video sharing. With the ability to transform a mere Canadian child – Justin Bieber – into a worldwide household name, YouTube carries sizable clout in the modern world. ll let you decide if this was a positive or negative thing in the case of Justin Bieber! The site’s content ranges from official music videos to homemade cat clips, with so much in between. Think again. Research the Market.
  • SOCIALNOMICS  |  TUESDAY, APRIL 29, 2014
    [Retail] eCommerce: What You Gain From Taking Your Business Online
    Startups Statistics Tips Business ecommerce mobile retail shopping technology 'It’s no secret that the Internet has changed the way we do just about everything. Whether it’s research, communication or shopping, few of the affected areas even resemble their former selves, so why should your business be any different? The answer, of course, is that it isn’t. More people than ever are buying things online, but visibility isn’t the only reason to make the transition to e-Commerce. Here are the top benefits you’ll bring to your company and your brand by going digital. Easy Money.
  • ENGAGING BRAND  |  TUESDAY, APRIL 29, 2014
    [Retail] How Conflict Can Create Profitable Sales
    In services value has been created through degree classes without attending a university (e-learning), retailing without a store (e-commerce), using a car without owning a car (Zipcar). 'Do you hate conflict as much as I do? Conflict Conflict is uncomfortable, conflict is stressful and drains your energy. So why on earth would you want to seek out conflict? . What if you could find a way of making money from conflict.what if you could improve your thinking through conflict? Value lies within two things that appear incompatible. Tweet this). All conflicts resolved. All conflicts resolved.
  • CONVERSTATIONS  |  MONDAY, APRIL 28, 2014
    [Retail] Need Some Help?
    ” When I first started in retail sales, one of my sales managers, Dennis, was quite clear in how we should approach customers. '“Do I look like I need ‘help’?” Dennis was a cowboy in at heart and at home, so there was a good mix of macho confidence and relaxing country. Friendly is what he called it. Literally. ” or “How may I help you today?”, ”, offer an invitational statement. “Hi, my name is _. Feel free to look around. If there’s anything I can assist you with, it will be my pleasure to serve. Any questions so far?”
  • SIMON MAINWARING  |  TUESDAY, APRIL 22, 2014
    [Retail] Apple, Earth Day, and The New Demands of Leadership
    As Apple further integrates environmental responsibility throughout its supply chain, product line, and retail marketing, the onus will fall on the company to shape the alternative energy and sustainability conversation beyond its own walls. 'On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Meanwhile the ad itself is emblematic of this journey.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 22, 2014
    [Retail] An Innovative Approach to Outreach Marketing from a Quirky Brand
    The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. Unclaimed Baggage knew that they needed local bloggers to write about their retail experience, but they also needed them to have an affinity with their quirky but family-fun business model. They decided that retail and family oriented bloggers located in Alabama were the perfect fit. 'An innovative brand with a unique business model needs a creative way to market themselves. 
  • ENGAGE  |  MONDAY, APRIL 21, 2014
    [Retail] 5 Things I Learned at Postal Camp
    Not only can companies use technology integrated into the mail to drive customers to a retail location, connect them to a website, show them a video or help them make a purchase, but data from all of these interactions can also be measured and analyzed. 'Would you believe me if I told you that I heard about some interesting new technology-driven innovations … at the National Postal Forum? When I attended the conference in March, I learned a lot from the presentations that could help us make smart decisions for our clients. Data analytics are key.
  • SOCIALNOMICS  |  SUNDAY, APRIL 20, 2014
    [Retail] Stories of the two biggest success in viral video marketing
    Then other national retailers and from all around the globe started to distribute the product! 'The 14 th of April 2014 is the first anniversary of what I believe is the most successful viral video ever made by a brand on a mature market: Dove, Real beauty Sketches 1. The campaign was created by Unilever in 2004. The inception of the Dove Campaign for Real Beauty began after market research indicating that only 2% of women consider themselves beautiful. The campaign’s mission was to “to create a world where beauty is a source of confidence and not anxiety.” XpaOjMXyJGk.
  • JUGNOO  |  THURSDAY, APRIL 17, 2014
    [Retail] Social Discovery: Cracking The Code for Ecommerce Sites
    'Some interesting insights from the  8thBridge Social Commerce IQ (SCIQ) report that challenges some assumptions about how retailers are benefiting from social traffic and social discovery. Facebook is off the charts for the amount of traffic it is giving retailers compared to the other social platforms. For one, Facebook reigns supreme in providing traffic to ecommerce sites, beating out Pinterest by a large margin (and everything else for that matter). As well, Facebook upstream traffic pales beside what really boosts sales and time on site…and that is social discovery.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 16, 2014
    [Retail] Stories of the two biggest success in viral video marketing
    Then other national retailers and from all around the globe started to distribute the product! 'The 14th of April is the first anniversary of most successful online campaign on a mature market was created by Unilever in 2004 for the brand Dove. The inception of the Dove Campaign for Real Beauty began after market research indicating that only 2% of women consider themselves beautiful. The campaign’s mission was to “to create a world where beauty is a source of confidence and not anxiety.” ” The campaign really kicked off in 2006 with the famous ad “evolution”.
  • LOUIS GRAY  |  TUESDAY, APRIL 15, 2014
    [Retail] Why Nest Protect Reporting an Emergency Filled Me With Comfort
    And whether you think I''m biased because I work at Google, and can now count the Nest team as colleagues, consider I paid full retail for these devices (including the thermostat), and did so without any knowledge of an impending buy. '/via https://twitter.com/louisgray/status/456120763343327232 This morning, my Nexus 5 chirped with a notification I hadn''t seen before. While I was at the office, my Nest application was telling me, in no uncertain terms, that there was an Emergency in the kitchen at home. There was smoke, and the alarm from our Nest Protect smoke alarm was sounding.
  • VIPER CHILL  |  TUESDAY, APRIL 15, 2014
    [Retail] How to Build a Billion Dollar SEO Empire
    Jacob King was the first person to discover this back in 2013 and prompted Barry Schwartz, owner of Search Engine Roundtable to question whether Retail Me Not and other brands under Google Ventures’ watch would ever be subject to Google penalties. have to say that I agree with Barry’s conclusion in his post that I do believe Google would give Retail Me Not a penalty, but then side with his commenters in that it would purely be for public display, and it’s something that would quickly be dealt with and revoked if it were to ever happen. Billion dollars. Valpak.
  • SOCIALFISH  |  TUESDAY, APRIL 15, 2014
    [Retail] Easy B2B Tips for Google+ Users
    CJ Pony Parts is a retailer of parts for Mustang cars. 'Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own. Use Google Circles to Create Personas. Once your Google+ account is set up, use the Circles feature to your advantage and tailor content to specific groups. Create one for vendors, another for advertisers, and so on.
  • CONVERSTATIONS  |  MONDAY, APRIL 14, 2014
    [Retail] Pop-Up Shop at a Networking Event?
    Very much like pop-up stores as a growing trend of retail , setting up your own “pop-up table”at an event can help build a better business presence. 'At almost every local networking event or association workshop, there is a vacant table among the vendors and partners. Those vacant tables could be an opportunity. Often, these tables are the result of no-show vendors or slow sales by the host. Empty tables make the vendor area look less valuable. Offering to fill a table provides the host and registrants with a more robust event. Pop-Up Shop at a Networking Event?
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Retail] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    We segmented a retail dark post to a specific audience demographic who was about to or just embarked on a life-changing experience. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And while it’s human nature to wish and hope things are easy, that’s often not the case. And sometimes, you have to pay to play. In February 2012, typical across-the-board reach was 16 percent or more. It has declined to less than 6.5 Facebook (as of January 2014) also has grown to more than 1.23
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Retail] Score With Social Media and the NFL
    In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise:   Following NFL Retailers for Deals. More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. Social media is quickly becoming the best channel for retailers to distribute deals and coupons. Retailers Prefer Social Media. Not only is advertising via social media a more effective approach to take for retailers, it’s a better route for shoppers as well.
  • FRESHNETWORKS   |  THURSDAY, APRIL 10, 2014
    [Retail] Could Atom, launching in 2015, be the UK’s first truly digital bank?
    In Poland, BRE’s digital-only subsidiary, mBank ,   quickly became the country’s third largest retail bank. 'The impact that digital technologies are having on financial services was underlined this week with the announcement that Metro Bank founder, Anthony Thomas, and First Direct Chief Executive, Mark Mullen, are to launch Atom, the UK’s first digital bank, next year. The bank, “designed entirely for the digital age” , will have no branches and will instead operate through online and mobile channels, making it the first of its kind in the UK. million. Not necessarily.
  • SOCIALFISH  |  WEDNESDAY, APRIL 9, 2014
    [Retail] What Pinterest’s Updated Policies Mean for Marketers
    ” That said, this shouldn’t prevent brands from continuing to expand their communities on Pinterest, as the network is already one of the key traffic-drivers for retailers and brands and will continue to drive successful and meaningful engagement. 'This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission. ———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. Paying Pinners. Accessing Data. Contests. What This All Means. What Can Your Brand Do?
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 8, 2014
    [Retail] Expinion Social Pros
    'And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Podcast Page Sponsors
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 3, 2014
    [Retail] Expion – Top 50 Brands Social Media Report
    'And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors
  • TWIST IMAGE  |  WEDNESDAY, APRIL 2, 2014
    [Retail] The Speed Of Brands And Other Stuff
    Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? Competition becomes fierce and suddenly the technology running retail looks more like high frequency trading systems that are customized than anything else. future of retail. retail. retail technology. retailer.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 31, 2014
    [Retail] To Pin Or Not To Pin
    Social Media business e-commerce Pinterest products retail 'Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong. Pinterest isn’t necessarily about promoting your own products. You can promote your business indirectly by promoting others. couple of sentences of commentary can demonstrate you understand how to fix problems. Think “vibe.”
  • WRITTENT BLOG  |  MONDAY, MARCH 31, 2014
    [Retail] The 15 Best Facebook Posts Ever Written
    Walmart’s battle of the likes versus shares yielded over 300,000 votes for the major retailer. 'I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire. Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. Starbucks. Image credit: starbucks. Disney.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, MARCH 26, 2014
    [Retail] Uncommon vs. Common Causes
    The increase in data represents a 60% potential increase in retailers’ operating margins from the insights gained about consumer preferences. 'Common cause are events, occurrences and points of reference that are considered normal variation. Uncommon cause are unusual events that aren’t common. The reaction to common vs. uncommon causes are different. Traditional wisdom would tell us to work on improving common causes of errors while simply noting uncommon causes of errors. Let’s say you drive the same road to work every day and on average it takes you 30 minutes to get to work.
  • THE REALTIME REPORT  |  TUESDAY, MARCH 25, 2014
    [Retail] Social Media Sites Rank Lowest For Customer Satisfaction
    Specialty Retail Stores 79. Internet Retail 78. 'Out of websites in 33 industries, social media sites provide the least satisfying experience,  according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 out of 100; social media websites rank at the bottom of the barrel with an average of 68. Credit unions earned the top score for website customer satisfaction with a score of 86, followed closely by consumer shipping and banks at 85. However, there are plenty of exceptions.
  • LOUIS GRAY  |  MONDAY, MARCH 24, 2014
    [Retail] We've Gone Solar. The Data Already Shows Green Benefits.
    bought my Nest thermostat last year and bought four Nest Protect smoke alarms earlier this year, all at full retail. 'The costs of home ownership extend well beyond the mortgage and annual rites of property tax. Since buying our home in 2010, I''ve often mildly complained about getting "Benjamin Franklin''d to death" with all the underpinning recurring costs - from water to garbage to energy utilities - and that''s not even addressing the repairs you can''t just pass off to a willing landlord. Long on our whimsical ''to do'' list has been to consider going solar.
  • SOSHABLE  |  MONDAY, MARCH 24, 2014
    [Retail] What Can We Learn From the Flowers Delivery V-Day Fiasco?
    'Valentine’s Day is one of the most important holidays of the year for many flower retailers. 1-800-Flowers seemed to be in hot water more severely than other floral retailers. Unfortunately online merchants like 1-800-Flowers were stuck dealing with thousands of angry customers after many deliveries didn’t arrive on time this year due to bad weather. Of course, there’s nothing that could have been done to control the weather, but let’s take a look to see what the companies did in terms of social media engagement with customers and how they might be able to improve in the future.
  • PROBLOGGER  |  THURSDAY, MARCH 20, 2014
    [Retail] All You Need to Know About Using Exclusivity for Better Product Launches
    These techniques have been around longer than the internet, and digital content is actually just an adaptation of what retail stores mastered a long time ago. 'This is a contribution by our very own Shayne Tilley. Image by Flickr user EricaStLeonards. Launching products and campaigning can be fast-moving and complex beasts. So what do I mean by “exclusivity” and “limits” in the context of a launch or promotion? Exclusivity: Exclusivity is about creating a proposition that will not be available to the general public. It might be because you’re an existing customer.
  • ENGAGE  |  TUESDAY, MARCH 18, 2014
    [Retail] Know Your Audience: The Secret Sauce Behind Discovery
    Imagine if all retail brands offered a “Take a Risk” category? 'During a SXSW panel discussion, Katrina Lake, CEO of subscription-based personal styling service Stitch Fix , shared the company’s data discovery experiences. For the non-fashionistas out there (like me), here’s the skinny on Stitch Fix: Through a series of questions, the company helps you create a style profile. stylist sends you five handpicked items. You keep what you like and send back the rest. Lake recounted a compelling story of data discovery while sharing her insights. Don’t collect data purely for data’s sake.
  • FRESHNETWORKS   |  TUESDAY, MARCH 18, 2014
    [Retail] Three hardware trends that will drive growth in the gaming sector
    While bricks and mortar specialist games retailers are working ever harder to secure gamers’ spend, digital marketplaces such as Steam are showing increasing potential. Oculus Rift is expected to retail at about $300 (£179) and it will be interesting to see both what price Sony has in mind for its own version, and whether or not Microsoft will follow suit for the Xbox One. But sales of Sony’s Playstation 4 tell another story. The console, which launched in Western markets in November last year and in Japan last month, has sold more than six million units.
  • JEFF KORHAN  |  MONDAY, MARCH 17, 2014
    [Retail] How Your Business Can Help Its Ideal Customers
    Their retail stores offer skilled guidance, service, and training for selected computing devices in a range of sizes, styles, and capabilities. traditional approach for retailers is asking the prospective buyer how the representative can help them. 'Do you understand the primary problems that challenge your ideal customers? If your business is intensely focused on relationships , then it is continually learning about the most relevant problems for which it can be the solution. Want to help your customers? Keep a list of their top problems posted in your office. Tweet this.
  • SOCIALFISH  |  MONDAY, MARCH 17, 2014
    [Retail] Pinterest Marketing for B2Bs
    'Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. However, with a rapid increase in the number of users on the network and a high level of referral traffic, now may be the time to stop ignoring the network and to take it seriously. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. Think Visually. These boards are viewable to their followers. This allows for a viral spread of information and increased referral traffic.
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Retail] The Truth and (Unintended) Consequences of Our ‘Likes’
    Katrina Lake, CEO of subscription-based retailer Stitch Fix  worries that her algorithms and stylists are so good at identifying their consumers preferences, that they often send items clients already have. 'SXSW took a noticeably different tone this year. The giddy optimism of our brave new digital world reigned supreme in previous years, with tech gurus and marketers touting the boundless opportunity offered by new technologies. It was like the Roaring Twenties, and we were drunk on BuzzFeed lists, Grumpy Cat memes  and Nike+ FuelBand data. What a difference a year makes. Search #HoC.
  • CONVERSTATIONS  |  SATURDAY, MARCH 15, 2014
    [Retail] Science (Non)Fiction Today – Saturday Clips
    Innovation in Retail with Google Glass. 'It’s amazing to watch how trends, tools, and tall tales of yesteryear are coming together so quickly. Wearable Tech, Motion and Gesture Controls, Physical Diagnostics, Experiential Shopping, and Presence Recognition are no longer limited to fiction or intelligent imagination. Here’s proof: The Four Types of Gesture Control. Can''t see the video in your RSS reader or email? Click Here! Can''t see the video in your RSS reader or email? Click Here! Recording Your SCAMPER with Google Glass. Can''t see the video in your RSS reader or email?
  • CONVERSTATIONS  |  FRIDAY, MARCH 14, 2014
    [Retail] 3 Tips to Engage and Serve With Social Media
    Retail giant Walmart knows a thing or two about constructive criticism. 'Written by Charles Madsen. Social media and customer service are integral components of reputation management and customer retention. Social marketing is imperative for brick-and-mortar stores looking to build a loyal customer base. Modern marketing strategies integrate online customer service practices with unmatched in-store experiences. well-rounded portfolio of social outreach creates a recipe for business success. Promote Less, Engage More. Consumers receive data at rates faster than they can take in.
  • DANNY BROWN  |  THURSDAY, MARCH 13, 2014
    [Retail] 5 Ways Business Owners Can Optimize Their Ads for Mobile
    Instead of the usual Google Ads that may or may not be related to the content on a page, a native ad by a phone accessory retailer, for example, will appear on a blog that has mobile phone reviews, which  encourages a warmer lead and better click-through opportunities. 'Seventy-two percent of small-business owners planned to increase or maintain their  mobile ad spend , with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. Create A Native Mobile Ad. Use A Mobile Display Advertising Partner.
  • SOSHABLE  |  THURSDAY, MARCH 13, 2014
    [Retail] Tips for Creating Pinnable Content
    Whether your brand creates and sells a single product or an entire line of retail goods or services, new content is a necessity. 'Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. Content. Content marketing is important. It’s no different on Pinterest. What questions do they ask? Images.
  • JEFF KORHAN  |  WEDNESDAY, MARCH 12, 2014
    [Retail] Converting Trust Into Profitable Outcomes
    Part of the genius of the Apple retail stores is they provide an opportunity for test driving the machines. 'One of the most challenging steps in the sales and marketing process is the final conversion into a desirable outcome for the buyer and the seller. One reason for this is the terminology. The word conversion has a connotation bordering on manipulation. At the very least it suggests the transition is mechanical, like flipping a switch. Trust is earned gradually, over time, and on its own time. Here are three steps for converting trust into profitable outcomes. Live performances.
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 12, 2014
    [Retail] Your Content and Calls-to-Action are Part of Your Digital Inventory
    Inventory Isn’t Always or Only Retail. few business owners might disagree with the inventory analogy, saying they aren’t in retail. It’s not always retail. 'Your web, mobile, and social media presence is made up of various pieces of content and calls-to-action. These pieces are your Digital Inventory. Your blog posts are part of your inventory. Your “digital” inventory also includes your social media status updates. Your profile pages. These are all part of your content inventory. Your images, slides, video snippets, E-books.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 11, 2014
    [Retail] Time To Go Digital
    They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. If traditional retailers like Staples are struggling, then how much more so are all the rest? Where will brick-and-more retailers be in 15 or 20 years? Imagine yourself being in a small town and having your retail business swallowed up by the likes of Wal-Mart and Target. One option is to transition your small town retail shop into an e-commerce store and expand your customer base. Say what? Will they be extinct? In fact, now may be too late.
  • FRESHNETWORKS   |  MONDAY, MARCH 10, 2014
    [Retail] Digital trends round-up – March 2014
    The retailer has launched JLab , a technology incubator where entrepreneurs can submit ideas that they believe will change the future of retail. Japanese online retailer, Rakuten, acquired Viber in a move which will enable the brand to combine their e-commerce platform with Viber’s messaging system. This allows users to do everything from book taxis and invest in financial products with further plans to integrate it with other retail platforms. Don’t go it alone. Brands work with consumers and start-ups to drive innovation. The challenge of real-time marketing.
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