PROACTIVE REPORT | SUNDAY, FEBRUARY 7, 2016
[Retail] DigitalPR Chat #1 Content and KPIs
Sales staff in retail outlets. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist. I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. See this chart: bit.ly/1PXNcR8. 1PXNcR8. Use metrics you can take to the CFO! Objections?
CONVINCE & CONVERT | THURSDAY, FEBRUARY 4, 2016
[Retail] 3 Quick Ways to Drive Conversions on Pinterest
number of popular retailers like Macy’s, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins. If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins. By 2019, the number of Pinterest users in the U.S. alone will reach 59.3 million, representing almost 30 percent of American social networkers, predicts eMarketer.
TWIST IMAGE | TUESDAY, FEBRUARY 2, 2016
[Retail] Should We Rate Ads Or Just Watch Them? Or Neither
Backed by Shopify 's technology, this proved to be a fascinating test to see if consumers could be enticed online, take the time to customize and buy from Mondelez (Oreo's parent company) directly (circumventing their traditional distribution of product to retailers). We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get them to take action. The increasingly ad-free future that we're not seeing. . ad format.
CONVINCE & CONVERT | TUESDAY, FEBRUARY 2, 2016
[Retail] Social Media Authenticity Lessons From Nicki Minaj
million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Thankfully, no. It’s not actually as complicated as one might think. Who is she? What does she like?
BILL HARTZER | MONDAY, FEBRUARY 1, 2016
[Retail] Is Google Quietly Embracing Paid Inclusion?
— Google used to let ecommerce retailers submit their shopping feed for free traffic. Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed. But really, is it? You can get included, but the options are very limited. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it.
VIPER CHILL | WEDNESDAY, JANUARY 27, 2016
[Retail] How to Steal the Next Billion Dollar Website Idea: A Case Study
” Wikipedia best describes Zalando as being ‘inspired by US online retailer Zappos.com’ and as you’ve probably guessed, is a creation of Rocket Internet. On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. Send me the link.”
FIREBELLY | TUESDAY, JANUARY 26, 2016
[Retail] Firebelly Starts Work With 450 North Brewing Company
They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. Firebelly will be providing a combination of social media strategy, social media management and social ad management services. To learn more about 450 North Brewing Company, please visit their website. Firebelly News
SMALL BUSINESS MAVERICKS | MONDAY, JANUARY 25, 2016
[Retail] Do You Need Multiple Retail Channels?
Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website. Web Design and Search Engine Optimization online retail responsive web design sellingIsn’t that enough?
GREG VERDINO | THURSDAY, JANUARY 21, 2016
[Retail] Blended Retail Will Drive Shopping Beyond Showrooming
Retailers, like companies in so many industries, continue to struggle with important shifts in consumer behavior driven by advances in digital technologies. WHAT RETAIL CUSTOMERS REALLY WANT. If retailers don’t immediately and conveniently supply information and resources consumers seek, shoppers will very quickly find other vendors, such as online competitors, who will meet these expectations. Retailers can drive business and loyalty by offering such digital resources through online and mobile tools. Daniel G. In this guest post, Dan unpacks this idea.
SMALL BUSINESS MAVERICKS | FRIDAY, JANUARY 15, 2016
[Retail] Your Social Media Lead Generation System
You spent X amount of dollars on a social media campaign to drive traffic to your brick-and-mortar retail stores. In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media.
SOCIALNOMICS | THURSDAY, JANUARY 7, 2016
[Retail] 4 Security Tips to Protect You in 2016
Currently 1,000,000 retailers have updated their systems to allow shoppers to pay on via their phones. #2. 4 Security Tips to Protect You in 2016. Security is going to be a big buzz word in 2016. Specifically your online security. 2015 was a big year for online shopping, being the first time online sales trumped in-store sales on Black Friday. With the increase in online spending being aware of malicious hackers is a must. So how can we ensure we are safe? Secured Payment Services. They don’t use magnetic strips like credit cards. Rather each transaction is unique.
CONVINCE & CONVERT | WEDNESDAY, JANUARY 6, 2016
[Retail] 5 Smart Marketing Strategies for Niche Businesses
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences. But promoting niche businesses can actually be more fun and rewarding than well-known ventures. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.
SPIN SUCKS | MONDAY, JANUARY 4, 2016
[Retail] Six Tips for Dealing with Negative Customer Feedback
In the retail and hospitality industries, a frequent saying is the customer is always right. By Nadya Khoja. There isn’t a day that goes by when I don’t receive at least one form of negative customer feedback. As a director of marketing, I have a lot of contact with existing and potential customers, many of which are under the impression I enjoy hearing their two cents. And you know what? They aren’t wrong. actually get quite a kick out of the many of trolls and Debbie Downers that contact me. Here are my six tips for dealing with negative customer feedback on a daily basis. Move On.
DANNY BROWN | SATURDAY, JANUARY 2, 2016
[Retail] Our Wonderful, Imperfect Selves
It’s a sales push by marketers and retailers and corporations who tell you, “The old you sucks, and you suck for accepting it.”. December 31st. A day that marks the end of the old year and the preamble to the new one just beyond the midnight bells. time when, traditionally, we make vows and resolutions to be “new” us in the next 12 months. You know the drill: lose weight, stop smoking/drinking, eat less junk food, work out more. All good goals. All good things to try and do, regardless of the time of year. And that’s b t. And it’s still b t. Our flaws. Our faults.
DIVA MARKETING BLOG | WEDNESDAY, DECEMBER 30, 2015
[Retail] Listen & Learn
Organizations from retail to healthcare to food to nonprofits tweet, post, video, snap photos & snap chat in social networks. As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. This is not one of those posts. Time brings perspective. Social Listening . Ten years ago, or there about, Social Listening exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. Really! online and off. Brands engage.
SPIN SUCKS | WEDNESDAY, DECEMBER 30, 2015
[Retail] Five Social Media Trends for 2016
For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Grab your cup of coffee and let’s discuss what brands should focus on in 2016. Go Instagram. My tip for them in 2016?
SPIN SUCKS | TUESDAY, DECEMBER 29, 2015
[Retail] The 10 Commandments of Customer Engagement
In addition to demanding trust in relationships with retailers with whom they do business, they demand those businesses be socially responsible. By Andy Preisler. Customer engagement. It means lots of things to lots of people. Is it all content? Is it all social media? Is it all offline conversations? Sure, creating a blog and getting yourself set up on social media platforms is a good thing. Writing good content and publishing it on your blog is a good thing. Posting stuff on Facebook, Twitter, Instagram, or wherever else your audience hangs out is a good thing. Thou Shalt Tell Stories.
FIREBELLY | MONDAY, DECEMBER 21, 2015
[Retail] Top 15 Social Media Marketing Blog Posts Of 2015
CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Read More. Read More. Read More.
DIGITAL DIVA | SUNDAY, DECEMBER 20, 2015
[Retail] La Redoute Fashion Bloggers Christmas Party
La Redoute, the French fashion retailer, threw a fab Christmas party for the fashion bloggers in Leeds and Yorkshire. Aren’t they lovely? It was a great chance to get to know the brand more…paw their clothes and accessories and have a good ole catchup with some of my fave bloggers. They were kind enough to gift us all a piece from their range each, we all had a very amusing time trying on items (ever wanted to know how many fashion bloggers you can fit into a washroom? pointed out this baby! The MADEMOISELLE R Short Python Print Jacquard Dress. Very Very me, I love it! Once
TWIST IMAGE | FRIDAY, DECEMBER 18, 2015
[Retail] The New Newer Economy
Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. It's a fascinating group of entrepreneurs, who take the notion of "hustle" to a whole new level, and offers up some very interesting marketing insights on branding, digital connectedness, social media, retail and the global nature of something that started off so small. retail. retailer. Have you ever heard of resellers? Still, times change.
SOCIALNOMICS | FRIDAY, DECEMBER 18, 2015
[Retail] 5 Questions to be Cleared Before Start Building a Website
Online business now comprises a huge percentage of retailer profits. To compete in today’s marketplace, you need to have a website. If you ignore the possibility of digital sales, you could be missing out on a huge source of revenue. However, what should be part of such a website may not be clear to newcomers. To help, below are five questions to ask a web design client before you agree to a deal. 1. What Is Your Website’s Purpose and Function? The first thing you need to settle on when getting web design clients is the purpose and function of the website you want created.
TWIST IMAGE | FRIDAY, DECEMBER 18, 2015
[Retail] If This Is True, Brands Need To Rethink Everything
retail technology. What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many buy, and they can splice that data up into time of day and down to products. Online is similar. How long was someone on a website? What content did they engage with? When (and where) did they leave? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? What are they saying about us in social media?
FRESHNETWORKS | FRIDAY, DECEMBER 18, 2015
[Retail] The Year in Review: FreshMinds’ Highlights of 2015
We bought some of the leading figures from across the retail industry – including Not on The High Street’s Marie Lewis, Appear Here’s Ross Bailey and property expert Ranald Phillips from Ashcroft – together to discuss the implications at a dedicated event for retailers at London’s Drink, Shop and Do. As Facebook rolls out its Year In Review tool, we thought we’d follow suit and take a look back at some of FreshMinds’ highlights from the past year. Over the year, we’ve expanded our client portfolio as well as our team.
FRESHNETWORKS | THURSDAY, DECEMBER 17, 2015
[Retail] FreshMinds’ most-read blog posts of 2015
We summarised the key findings of our research, together with our suggestions for how retailers can respond, in this lovely infographic. As the year comes to a close, we take a look back at our most-read blog posts of 2015 including an interview with auto disruptor Carwow, some great examples of data visualisation in action and our own research into the high street of 2025. How Carwow is disrupting the automotive industry. Back in March, we caught up with Carwow, the UK’s first comparison website for brand new cars. Take a look at the full interview. The high street of 2025.
SIMON MAINWARING | THURSDAY, DECEMBER 17, 2015
[Retail] “Doing Good” As A Profitable Business Driver
Or how the American retailer and health care company CVS Health invested hundreds of millions to repositioning themselves as healthcare and concurrently decided to stop selling selling cigarettes in its 7,600 stores nationwide. Peter Hinssen interviews Simon Mainwaring. Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Brands used to be in control. Now consumers have grabbed the power.
SOCIALNOMICS | MONDAY, DECEMBER 14, 2015
[Retail] Why Every Website Should Be Using SEO Strategies
Retail stores have benefited the most in building their brands and have reaped maximum benefits in creating a relationship with their clients. In this age of major technological advancements, every business now has a website they use to reach out to potential customers. From advertising tangible products and intangible services to giving personal information, websites can be used for a variety of reasons. The difference between the sites that succeed and those that are still struggling is the use of SEO. source: cloudbooksapp.com. What is SEO? The website’s functionality and design.
FRESHNETWORKS | MONDAY, DECEMBER 14, 2015
[Retail] Agile Innovation Update – December 2015
The Swedish car manufacturer has teamed up with logistics company PostNord and two Swedish online retailers to trial the service which sees packages being delivered straight to the recipient’s car boot. With Audi having tested a similar concept in Germany and Uber announcing ambitions to move beyond just transporting people to transporting goods , greater collaboration between retail and automotive companies looks to be on the horizon. Each month we bring you the FreshMinds Agile Innovation Update. Volvo trials in-car delivery.
CONVINCE & CONVERT | MONDAY, DECEMBER 14, 2015
[Retail] How to Partner With Social Media Influencers for the Holidays
This isn’t so surprising when you consider that 80% of shoppers engage with a retailer or brand through digital channels before actually walking into a store and making a purchase. Image via BigStockPhoto.com. If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And And when it comes to the rules of influencer marketing , they don’t really exist. Bloggers and social media influencers are essentially making them up as they go. Instagram Influencers. Who isn’t on Instagram these days?
CONVINCE & CONVERT | FRIDAY, DECEMBER 4, 2015
[Retail] How to Cut Through the Clutter With Your Holiday Content
To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.
SOCIALNOMICS | TUESDAY, DECEMBER 1, 2015
[Retail] When you have multiple personality disorder…
Hoorah for the little guys. A big trend we’re not too surprised to hear about is millennials are turning to local retailers, and small businesses for their purchases. When you have multiple personality disorder… Life’s a struggle when you have to keep logging out of Instagram to post your newest before and after pics. Well Instagram has finally realized how annoying that is and has come up with a solution. Hallelujah. The social media site is now allowing users to “tether” among multiple accounts, similar to what Twitter does. Deck the halls with happy selfies. Source TNW News).
WEBBIQUITY SMM | TUESDAY, DECEMBER 1, 2015
[Retail] 36 Sensational Social Media Stats and Facts
Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Image credit: Buffer. Social is for customer service. Think small.
CONVINCE & CONVERT | MONDAY, NOVEMBER 30, 2015
[Retail] This Holiday Season Brings Surprising Deals and a “December to Remember”
By incorporating Lexus vehicles into holiday displays, Barneys is dressing up their windows for the season along with associated retail product offerings, in-store promotions and a chance to win a $10,000 Barneys shopping spree. Business: Lexus & Barneys Team Up for ‘December To Remember’ The iconic red ribbons are riding back into holiday advertising, as Lexus launches another December to Remember. Like years prior, the luxury vehicle manufacturer is telling the story of gifting Lexus cars holiday as presents to your loved ones. Verizon customers, rejoice!
FIREBELLY | MONDAY, NOVEMBER 30, 2015
[Retail] How Retailers Can Use Pinterest To Boost Holiday Sales
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2. Create holiday gift boards. Promote your boards in-store. Get in touch!
SPIN SUCKS | MONDAY, NOVEMBER 30, 2015
[Retail] Lessons from Black Friday to Use in Your Communications Plan
One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. By Laura Petrolino. I’m not a Black Friday shopper. hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Plus, if I have a day off I certainly don’t want to spend it shopping. Unless, I guess, I’m being punished for something and it’s a choice between either shopping or spending eternity trying to make my way through the automated phone tree at the IRS.
SOCIALNOMICS | TUESDAY, NOVEMBER 24, 2015
[Retail] Anonymous Puts up their Dukes
In a reverse trend many big retailers are keeping their doors closed on this year’s turkey day. The retailers are making this move after a 4% decrease in shopping last year compared to years past. Socialnomics Anonymous Twitter Nest Hacked Retail ThanksgivingAnonymous puts up their dukes. Hackers’ collective Anonymous has begun initiating its campaign to fight ISIS. One of their first public moves was releasing a video warning ISIS that they’re coming, now the hackers have recently disabled 20,000 Twitter accounts associated with the Islamic State. Another criticism?
SOCIALNOMICS | MONDAY, NOVEMBER 23, 2015
[Retail] What To Say After A Bad Breakup…
Quote of the Day: “We have a limited supply of Apple Pencil and the Smart Keyboard in Apple Retail stores.”. Apple Pencils retail for $99 but are going on eBay for $500. What To Say After A Bad Breakup…. Time to change my Facebook settings. Facebook knows that breakups are hard so they want to help. While they can’t bring you ice cream, they can help you stop stalking you-know-who. Facebook announced in a blog post that they are testing out tools on how you can interact (or avoid all interaction) with that ex. Source Mashable ). Source CNN ). BrusselsLockdown. Source TIME ).
SPIN SUCKS | MONDAY, NOVEMBER 23, 2015
[Retail] Thanksgiving Marketing Statistics You’ll Gobble About
Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. percent of 25-34 year olds agree retailers’ deals have either been excellent or good (these consumers might also have been drunk, no definitive answers have been given on the sobriety of respondents). By Laura Petrolino. Where did 2015 go?
TWIST IMAGE | SUNDAY, NOVEMBER 22, 2015
[Retail] Extraordinary Brand Experiences
The former Sony Electronics executive and advertising agency professional (who worked on Burger King , Land Rover and Unilever ) is back with a new business book titled, Extraordinary Experiences , that profiles seven popular, powerful retail and restaurant brands. Episode #489 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable , but the ones that do it day in and day out. for all of their customers? Enjoy the conversation. . audio.
TWIST IMAGE | SATURDAY, NOVEMBER 21, 2015
[Retail] The Culture Of Malcolm Gladwell
know this, because prior to the launch of his last book, David And Goliath , I found myself in HMV (the famed record store), as the struggling retailer was diversifying their merchandising away from physical music into areas like t-shirts, headphones, music paraphernalia and even books. I was amazed to see Malcolm Gladwell's previous efforts ( The Tipping Point , Blink , etc.) Malcolm Gladwell is an anomaly. know this first hand. Not because I know him personally (although, we have met many times). alongside rock music biographies. That's when Malcolm Gladwell became an anomaly. blink.
SOCIALNOMICS | FRIDAY, NOVEMBER 20, 2015
[Retail] Unpacking the Perfect Business Social Media Page Design
Note in the example below, Nike has a “shop now” button embedded on their banner that directly links to their retail site. By now everyone knows that to have a successful online marketing strategy you need social media pages dedicated to your business or brand. However, not all pages are created equal. Have you ever gone on to a business social media site and really felt like they put together a great page? I can tell you first hand that this effort plays a big role in overall success. Before You Get Started. then you want to go work on that before you work on this. The Banner Photo.
WAXING UNLYRICAL | WEDNESDAY, NOVEMBER 18, 2015
[Retail] 3 Tips for Getting Your Online Video Act Together for 2016
Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.
KIKOLANI | TUESDAY, NOVEMBER 17, 2015
[Retail] Turning You Social Media Profiles into Sales Machines
ModCloth, a female clothing retailer, does a great job of this. Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. When readers do click, they have engaged in their first conversion. That first conversion can then lead to many other things – a sign-up, a registration, finding great content on your blog, taking advantage of a discount, sharing your post with others who will also take that first step. Establish Trust.
DREW'S MARKETING MINUTE | MONDAY, NOVEMBER 16, 2015
[Retail] Do you really understand your buyers?
If someone is in a retail establishment, they longer they stay in the store, the more likely they are to make an impulse purchase. Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company – you are selling to human beings and they’re an odd bunch. They make decisions based on some very odd triggers, beliefs and reactions. Yet somehow, we have to figure out how to market to them in a way that allows them to consider what we’re offering. You might call this the midlife crisis reality.
CONVINCE & CONVERT | MONDAY, NOVEMBER 16, 2015
[Retail] How to Use Location Data to Decode Customer Conversations
Retailers can find customers that are posting in-store and immediately address issues. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers.
KIKOLANI | TUESDAY, NOVEMBER 10, 2015
[Retail] How to turn leads into customers using marketing automation
If you are a retail brand, offer a discount, if you are a software company, invite people to a webinar, if you are a non-profit, let people know about your donation drive. I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses. People simply don’t know how to effectively use automation, and because of that a lot of opportunity goes to waste. Business Tips
CONVINCE & CONVERT | MONDAY, NOVEMBER 9, 2015
[Retail] Why Tech Companies Must Be Careful About Change
The retailer has taken an interest to “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s, and tapping a heart now indicates a “Like.” The heart is more expressive, enabling you to convey a range of emotions and easily connect with people.” Entertainment: Jon Stewart is BACK.
DIGITAL DIVA | SUNDAY, NOVEMBER 8, 2015
[Retail] NEST.co.uk Blogger Breakfast
It was really good to hear about a northern retailer doing so well and the team behind NEST were really lovely and incredibly knowledgeable about their products and interior design in general. We did have interesting conversations about other interior retailers such as Ikea. I recently went to the NEST.co.uk Bloggers Breakfast at their showroom in Sheffield. If you don’t already know about the brand, they basically sell gorgeous stuff for your home. They focus on premium design from key brands and designers such as Tom Dixon, Vitra, HAY, Lee Broom etc. and Handy.
FRESHNETWORKS | FRIDAY, NOVEMBER 6, 2015
[Retail] 4 key takeaways from the MRS’ Customers Exposed conference
Last week we were lucky enough to present at The Market Research Society’ Customers Exposed conference , sharing our latest research into what consumers want to see from the future of retail. Now in its second year, Customers Exposed aims to explore current and emerging trends in consumer behaviour through a series of thought-provoking presentations. Despite covering a diverse range of topics – from our relationship with technology to images to banks – 4 common themes emerged which have implications for businesses across sectors. Authenticity. Emotion. Collaboration. Adaption.
ACIDLABS | THURSDAY, NOVEMBER 5, 2015
[Retail] Obtain like facebook official statement
Many retailers concerning Facebook likes you can find make available counterfeit likes As which is usually portable computer provided profiles relating to non-existant facebook fans (best known as android formulated likes). Ordering likes entirely on Facebook translates to you expect all your url page to look great to others which means you wish to market your entire article and thus inspire other people to enjoy your new sheet also. As well as increasing your Facebook likes, we’re able may also increase likes to do with photographs, statuses, and also web inbound links.
DREW'S MARKETING MINUTE | THURSDAY, NOVEMBER 5, 2015
[Retail] Your 80/20 marketing plan
recent study of over one retail million customers looking at both their behavior and their attitudes revealed some very compelling data. One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly – the axiom is accurate. Your best customers generate the lion’s share of your earnings. In fact, over the lifetime of your relationship, your most loyal customers will spend 10x what the average customer will spend. They’re also responsible for over 70% of the total visits to your business.
FRESHNETWORKS | WEDNESDAY, NOVEMBER 4, 2015
[Retail] Agile Innovation Update – November 2015
Starbucks hopes the store will “immerse customers in the world of coffee” and in this way, taps into a key consumer need identified in our research into the future of retail. For many consumers, offline shopping is all about the experience and they want retail outlets to offer unique, personal and immersive experiences to meet this need. And it looks to be paying off: the Merchant Customer Exchange, a group including the US’s largest retailer: Wal-Mart, has already signed up to accept ChasePay. Each month we bring you the FreshMinds Agile Innovation Update.
SPIN SUCKS | TUESDAY, NOVEMBER 3, 2015
[Retail] Is the REI Black Friday Announcement Just a PR Stunt?
Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. By Gini Dietrich. I’m a week behind the news, but I was traveling last week and didn’t have the brain capacity to write about it when it happened. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. How to Define Success. optoutside. Is this a PR stunt ?
CONVINCE & CONVERT | MONDAY, NOVEMBER 2, 2015
[Retail] 4 Retailer Tips for Marketing to Consumers
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Image via BigStockPhoto.com. Communicate Strong Values. Keep It Simple.
ACIDLABS | TUESDAY, OCTOBER 27, 2015
[Retail] Instagram Likes No Survey best website
Therefore if you’re looking for undoubtedly one of the most beneficial retailers of endorsements by means of Actually buy Instagram Followers and Likes, all you will need to carry out is select certainly one of the amazing discounts from our web page and click on on pay back! You’ll find an assortment of organization chances that could be multiplied aided by the facilitate in the electrical power of social networking. But of nearly all company connected social media marketing programs, without doubt one of some of the most highly effective is Instagram. It is that easy!
FRESHNETWORKS | MONDAY, OCTOBER 12, 2015
[Retail] Agile Innovation Update – October 2015
Katjes Fassin is set to bring 3D printed sweets to the UK, with plans to introduce the technology to retail outlets by early next year. As much as 60% of bank profits may be at risk from competition from fintech startups. A new report from McKinsey suggests that as much as 60% of bank profits within 5 core retail businesses are under threat due to shrinking margins and competition from emerging fintech challengers. Profits within consumer finance, mortgages, small-business lending, retail payments and wealth management are said to be at risk.
YMARKETINGMATTERS | FRIDAY, OCTOBER 9, 2015
[Retail] Social Media Updates: September
Newly designed buttons on the right: Sell Directly on Twitter: That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses.
DANNY BROWN | WEDNESDAY, OCTOBER 7, 2015
[Retail] The Little Book of Inspiration Virtual Tour – Day 1
You can buy from your preferred retailer below: Amazon.com. Tomorrow, Thursday October 8, sees my first non-business book, The Little Book of Inspiration , published by Morning Rain Publishing. collection of personal thoughts, philosophies, life lessons and more, my hope is that it will offer an escape from the times when life seems to be full of nothing but bad news stories. Sharing real life examples of inspiration as well as hopes and dreams, The Little Book of Inspiration has been likened to Chicken Soup for the Soul , and I hope that proves to be the case for you, the reader.
SPIN SUCKS | TUESDAY, OCTOBER 6, 2015
[Retail] How to Work with Journalists: Straight from a Tribune Panel
Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics, with some banking and insurance thrown in on occasion. She By Gini Dietrich. A few weeks ago, I moderated a panel for HARO (Help a Reporter Out) that included three journalists from the Chicago Tribune. The event was held after work at the Cision offices and, let me tell you, if you ever have a chance to visit them, I highly recommend it. If I worked there, I would likely never go home. But that’s not really the point. The Panel of Journalists.
FRESHNETWORKS | TUESDAY, OCTOBER 6, 2015
[Retail] 3D printing: the accelerator for new product development
With plans to introduce 3D printers into retail outlets by early next year, it’s evident that the company is hoping that the technology will enable them to meet two consumer needs: the desire for greater personalisation as well as for a more engaging experience in-store, which came out strongly in our latest research into the future of shopping. This week my daughter turns 6 and I’ve spent my evenings frantically trying to find out where I can buy a personalised cake. But on my travels I came across something much more exciting – personalised, 3D printed sweets!
SOCIALNOMICS | FRIDAY, OCTOBER 2, 2015
[Retail] Five Things to Know About Stripe’s New Relay API
Although it might still be considered a startup, but earlier this year Stripe raised $5 billion from investors including a few who also know a thing or two about online payments: Visa and American Express. #5: Retailers have already uploaded 4 million products to Relay. A version of this article first appeared on the BLASTmedia blog. On Monday, payment processing company Stripe Inc., launched Relay, a set of APIs for building in-app buying experiences. In addition to Twitter, other Relay launch partners include Inmobi, ShopStyle and Spring. It’s still too soon to tell.
SPIN SUCKS | FRIDAY, OCTOBER 2, 2015
[Retail] The Spin Sucks Inquisition: Frank Strong
The clothing retailers have made this stunt into a science. The next time you see this, hold the anger and respond instead with silence. By Gini Dietrich. still remember the exact moment I met Frank Strong. spoke at the (then) Vocus Conference and he greeted me with his cheerful face and a real hug. He was always a special member of the PR community here and in other places I hang out, but that really solidified it for me. As I was leaving the conference, I ran into him again in the parking garage and got to have a conversation about his daughter. His entire face lit up. Doubtful. .
SOCIALNOMICS | THURSDAY, OCTOBER 1, 2015
[Retail] Big News Shoppers
This is big news for any retailer big or small that wants to sell to consumers via social media — retailers can use any of Twitter’s new partners to power its e-commerce offerings & use the Buy button to put their products on the site. Big News Shoppers. Twitter is making shopping a whole lot easier with their Buy button. On Wednesday, Twitter announced their recent partnership with ecommerce companies Shopify, Bigcommerce, and Demandware. This new installment also offers merchants access to Twitter product pages. Source MSN). Yelp for Your Neighbor…. Source MSN).
BLUE FOCUS MARKETING | MONDAY, SEPTEMBER 28, 2015
[Retail] Experiencing a Brand’s Customer Experience First-Hand #Rutgers
The students participated in a unique project that included a local field trip to global retailer IKEA. Rutgers Graduate MBS students IKEA field trip. On September 23, 2015, for my Rutgers University graduate class in Marketing Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The field trip is part of course requirements to complete a semester-long project to analyze this brand’s customer experience (CX) strategy. What is Customer Experience (CX)? It is the realization that your brand isn’t your company.
SMALL BUSINESS MAVERICKS | FRIDAY, SEPTEMBER 25, 2015
[Retail] Why You Should Not Give Up On E-mail Marketing
General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%. The top three sectors for open rates include Hobbies, Arts & Artists, and Photo and Video. unique open rate. Which U.S.
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 25, 2015
[Retail] 4 SEO Tactics That Damage Your Brand’s Reputation
Review websites like Yelp and major retailers like Amazon are getting better at catching these fake reviews. Image via BigStockPhoto.com. From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. For decades, its parks were a fun, wholesome place to take the kiddos. Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Managing corporate reputations is tricky in the modern era, as SeaWorld proves. Can you hear “Taps” playing?
SOCIALNOMICS | FRIDAY, SEPTEMBER 18, 2015
[Retail] 4 Brands That Are Really Killing It with Social Selling
However, online apparel retailer par excellence ModCloth went one step further. Posts with images are the most heavily shared on social media, they say – so waste no time in converting your text updates into images. People love quick videos in their streams too – so try your hand at animation every now and then. And don’t you forget branding – customize all your social media pages to stand out from the crowd. All of this is great advice, but it ignores one key aspect of social media: Sales. Let’s take a look at some of the biggest success stories and figure out what they did right.
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 18, 2015
[Retail] 4 Psychological Ideas for Creating a Stellar Content Strategy
Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. highlight to tweet).
KIKOLANI | THURSDAY, SEPTEMBER 17, 2015
[Retail] 7 Ways to Generate Leads from Social Media
Retailers specifically love giving out coupons. Speaking of retailers, let’s take a look at one with fashion stores worldwide. H&M recently used their website to drive sales to their stores with a coupon strategy. Advertising coupons through social media like Facebook allows an ubiquitous retailer like H&M to target specific age groups that their fashion caters to. (Source). In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. The best part of it? Quizzes. Source). Source).
SHERRILYNNE STARKIE | SATURDAY, SEPTEMBER 12, 2015
[Retail] Facebook Pages are getting mobile friendly
Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.
CONVINCE & CONVERT | FRIDAY, SEPTEMBER 11, 2015
[Retail] Why Communication Trumps Technology
So it was with great interest that I read the Fortune article on Angela Ahrendts , Apple’s SVP of retail and online. Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has changed the way we think about product launches and, more fundamentally, how we communicate. Ahrendts was the CEO of Burberry, a global luxury brand that she managed to turn around and put at the forefront of digital media. Monty Minute
T2 SOCIAL | SUNDAY, AUGUST 30, 2015
[Retail] 15 Marketing Fun Facts About Instagram
Nike is the most popular retail brand on Instagram with over 10 million unique followers. 50% of retailers are active on Instagram. Instagram is a network with tremendous marketing potential, as proven by some of these great marketing fun facts! Long before Instagram opened its API for advertising , it was a valuable asset for any marketer. There is plenty that supports this statement, and the fun facts and figures listed here are just a few of those things. There are over 300 million active Instagram users, and 70% of those users are outside of the U.S. Tell us about it!
SOCIALNOMICS | WEDNESDAY, AUGUST 26, 2015
[Retail] Today’s Biz and Buzz – Caitlyn Jenner Halloween Costume Ignites Twitter
Social media users went all out on Monday when it was discovered that many Halloween retailers were selling a Caitlyn Jenner costume resembling her Vanity Fair cover (Source: CNN ). The petition targets popular Halloween retailer, Spirit Halloween. THE STORY Caitlyn Jenner Halloween Costume Ignites Twitter. Ah, the annual Halloween saga of someone thinking a costume is a great idea when it’s actually terrible in an offensive sort of way. It was only a matter of time before this year’s seriously what were you thinking moment happened. We want change! DA SKIM.
CONVINCE & CONVERT | WEDNESDAY, AUGUST 26, 2015
[Retail] 5 Best-Practice Email Marketing Case Studies
Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. In other words, email marketing is, pound for pound, still your best source for quality leads. highlight to tweet). Don’t believe me? Argos.
SOCIALFISH | WEDNESDAY, AUGUST 26, 2015
[Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. For example, we learned that while food retailers might not engage with us on social media on research or trends, they would be interested in supporting campaigns that showcase the good grocery stores do and tell the industry story. Here’s a snippet of my conversation with just one of several great association social media folks. What department do you sit in and who (title) do you report to?
CONVINCE & CONVERT | FRIDAY, AUGUST 21, 2015
[Retail] Why Humanization is More Important Than Ever: The Monty Minute
The revelations–which even the Times now admits were anecdotal at best – caused longtime customers to renounce their Prime memberships (at least to their Facebook friends) and resulted in a, “I knew the company too good to be true,” reaction about the world’s largest retailer from the online mob. Editor’s Note: Scott Monty is a leader in digital thinking. As the former head of social media for Ford and a good friend of Convince & Convert, we are excited to share a first look at his popular This Week in Digital series here on our blog. Enjoy!
CONVINCE & CONVERT | FRIDAY, AUGUST 21, 2015
[Retail] How to Adapt Your Brand for Instagram
As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram? With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. How did they do it? Compelling Campaign. campaign on Instagram.
SOCIALNOMICS | WEDNESDAY, AUGUST 19, 2015
[Retail] Today’s Biz and Buzz
Forget about the days when Walmart was the retailer everyone wanted to be. THE STORY: Amazon > Walmart. Those days are long gone as Amazon is taking over (Source: CNN ). But isn’t Amazon mean… Despite what The New York Times released about the work culture at Amazon, it doesn’t seem to be hurting them too much. The e-commerce giant’s stock is up 70% this year (Source: CNN ). DA SKIM. Walmart has been spending a lot. Like a lot to try and catch up with Amazon on the e-commerce front. Yikes. ASHLEY MADISON. Uh oh. Quote of the Day: You’re gonna hear about this on Yelp!!
SOCIALNOMICS | WEDNESDAY, AUGUST 19, 2015
[Retail] How To Use Social Media Marketing Techniques To Reach Offline Leads
People who picked up a copy were ‘charged’ zero dollars in the bill and the contact details of these customers (from the retail database) were shared with me. I am in a unique position where I have learned extensively about things like internet marketing and social media and yet work in a space where my customers are not very tech savvy. For a few years now, I have been operating a carpet cleaning company in Perth that caters to both domestic and commercial clients. That is how the business has worked for a while now. Step 1 : Lead Magnet. Step 2 : Establishing Contact.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 19, 2015
[Retail] Interview with Habitat for Humanity ReStore Manager, Kevin Kelly
We sell to the public at a lower cost than retail. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with Kevin Kelly with the Greater Cleveland Habitat for Humanity’s new ReStore location to find out more about him, Habitat for Humanity and their Restores. Here’s the conversation: Q. What is your position at Habitat for Humanity? A. What is the Habitat for Humanity Restore? A.
SOCIALNOMICS | MONDAY, AUGUST 17, 2015
[Retail] Today’s Biz and Buzz
Amazon may be the #1 retailer but it appears their internal culture is far from being #1. THE STORY: AT&T and NSA BFF’s. Two years ago, America was able to thank Edward Snowden for leaking top secret NSA documents. We knew that companies were enlisted to help the NSA but no companies were said to be affiliated…until now. Edward Snowden Phones A Friend. Edward Snowden may have phoned a few friends at AT&T. While it is still possible multiple tech companies leaked some info, AT&T was considered to be unique and. especially productive” in a BFF kind of way. Yikes. DA SKIM.
SOCIALFISH | MONDAY, AUGUST 17, 2015
[Retail] Is the Financial Services Industry Poised for Market Disruption?
More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. iBeacon technology goes one step further and uses Bluetooth low energy signals (LES) to drive this relevance within customer’s proximity to product within the retail environment. Leaving a bank was difficult. After That was then.
SOCIALNOMICS | THURSDAY, AUGUST 13, 2015
[Retail] Drive Consumers to Your E-Commerce Site with Engaging Content
Outdoor clothing retailer Patagonia has made waves several times with a multi-year campaign that encourages people to keep wearing clothes that are still functional, rather urging them to buy new things. Keeping website traffic consistently high at your e-commerce site is essential. It’s also important to figure out ways to make guests linger. The longer they stay on your site, the more likely they are to buy something. Keep reading to get some ideas for how you can use interesting content as a primary element of your online marketing strategy. Use Instructional or Creative Videos.
WEBBIQUITY SMM | TUESDAY, AUGUST 11, 2015
[Retail] 35 Stupendous Social Networking Facts and Stats
Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. ( Ber|Art ). Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network. 12 Facebook Statistics and Facts. 1. TechCrunch ). 3.
TWIST IMAGE | SATURDAY, AUGUST 8, 2015
[Retail] The Future Of Retail In A CTRL ALT Delete World
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). Because I only make it overseas a few times a year, they wanted me to focus the content of my presentation on my second business book, CTRL ALT Delete (which recently came out in trade paperback ), and how it affects the retail environment (an industry I have studied, am fascinated with, and was brought up in). future of retail. retail. retail at google. retail marketing. retailer. google.
SOCIALNOMICS | FRIDAY, AUGUST 7, 2015
[Retail] Verizon Drops Contracts and Subsidies for New Customers
AT&T still offers the option to buy a subsidized smartphone with a two-year contract, but not through third-party retailers, and has been steering most customers toward its Next installment billing options. Re/code – Verizon announced Friday that it will stop subsidizing phones for new customers, at the same time fully doing away with two-year contracts as well. Things have been headed that way both at Verizon and throughout the industry, but it is still notable that the company is now eliminating such sales entirely. Mobile stopped subsidized pricing a while ago. Mobile
CONVINCE & CONVERT | FRIDAY, AUGUST 7, 2015
[Retail] How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Social Media Case Studies lowe's lowes fix in six omnichannel retail social media campaign social media case study vineSometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays. Here, we’re right in the community.”
WAXING UNLYRICAL | WEDNESDAY, AUGUST 5, 2015
[Retail] How to Measure PR and Marketing Outcomes on Snapchat
PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In gaming, Snapchat is looked at as a fad, where retail has embraced it. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Elissa Nauful President/CEO BallywhoSocial. Snapchat is special. I’m not sure that its uniqueness has as much to do with its product offering as it has to do with its audience.
CONVINCE & CONVERT | MONDAY, AUGUST 3, 2015
[Retail] 10 PPC Blogs Every Marketer Should Read
Specialization: Retail Advertising + Ecommerce + Strategy. ” CPC Strategy is a retail-focused search agency that specializes in driving conversions by matching inventory with consumer intent. This blog publishes super-actionable content on a seemingly daily basis and is one of the best resources on retail adverts and e-commerce. Rick His blog brings specialized content on retail search, which is proving to be the next big thing in Digital Marketing. When I first started my own digital ad agency, all I had was a strong passion for marketing. highlight to tweet).
SPIN SUCKS | WEDNESDAY, JULY 29, 2015
[Retail] Affiliate Marketing is Far From Dead
Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Concerns involve the possible scrupulousness of affiliate marketing companies. Some worry these companies are nothing but coupon sites stepping in at the last minute and eroding profit margins. Wrong. Check. Introduce
SPIN SUCKS | TUESDAY, JULY 28, 2015
[Retail] The Epic Legacy Building Opportunity of Go Set A Watchman
Go Set a Watchman begs to be a part of something greater than a retail transaction. By Daniel Schiller. I may not read Go Set A Watchman. This is Harper Lee’s book—author of To Kill a Mockingbird —that has been published amongst a great deal of criticism.). From all accounts, I am pretty sure it was not intended for publication. The roar of the spin cycle promoting Go Set a Watchman , its shadowy “discovery,” and rush to publish are nothing but smoke and mirrors. much larger opportunity for legacy building is being overlooked. That is a shame. But more on this in a bit. Lawyers.
THE NEW STRATEGIST | MONDAY, JULY 27, 2015
[Retail] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising?
FIREBELLY | MONDAY, JULY 27, 2015
[Retail] A Clever Way One Retailer Brings Pinterest From Online To In-Store
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations. ” This is a great example of extending the online Pinterest experience in-store. It Stood Out. Get in touch!
TWIST IMAGE | MONDAY, JULY 27, 2015
[Retail] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
thought brick and mortar retailers were struggling in the Amazon world. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. hate it. mirum.
SOCIALNOMICS | MONDAY, JULY 27, 2015
[Retail] Apple, Microsoft and Google promise to do their part against climate change
According to the White House, Apple has cut carbon emissions from its global corporate facilities, data centers and retail stores by 48% since 2011. Mashable – Major companies, including tech giants Apple, Microsoft and Google have teamed up with the White House to urge international governments to reach a strong climate change agreement in Paris this December. They’re taking action. On Monday, more than a dozen large companies announced a new partnership with the White House to expand renewable energy use and cut greenhouse gas emissions and water use. degrees Fahrenheit.
CONVERSTATIONS | MONDAY, JULY 27, 2015
[Retail] LIFT Canvas – Canvassing for Growth
As much of the energy and effort moves from ConverStations and SmallBiz Tracks to the new SmallBiz LIFT , we’ll be sharing examples of how the Canvas can be used for a variety of business purposes from social media to hiring practices to retail displays. Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners. One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. Everybody gets involved in the planning. Small Business
TWIST IMAGE | SATURDAY, JULY 25, 2015
[Retail] Shocking Shopping Experiences At The Mall
The news that I read would have you believe that this is the end of retail as we have known it. With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers. retail. retail experience. retail rat.
SPIN SUCKS | FRIDAY, JULY 24, 2015
[Retail] The Spin Sucks Inquisition: Paul Sutton
We won a retail industry award for it. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. He’s ahead of the PR trends. He’s opinionated. And he disagrees with almost everything I say. and whether agencies (yes) or freelancers (no) are better. You bet. It’s been an up-and-down kinda life.
TALKWALKER SM | THURSDAY, JULY 23, 2015
[Retail] Think Globally, Act Locally: Introducing Advanced Geolocation
Where are people especially interested in a particular retailer? Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker , we understand that our customers are always looking for deeper insights they can leverage from for a variety of departments. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Street level geolocation is only available for posts where users have made that information publicly available. Market Research: Fashion Trends From NYC to LA.
SOCIALNOMICS | WEDNESDAY, JULY 22, 2015
[Retail] Tag-Team SMS Marketing and Social Media
Amazon – The largest online retailer in the world now uses SMS text alerts to notify customers when their orders are delivered. When it comes to the ultimate marketing partnership, SMS and social media are helping put brands all across the country in the spotlight. From brand awareness to customer outreach, SMS and social media are taking the idea of marketing to a whole new level. Here are a handful of ways SMS and social media marketing are helping to build the strongest brands possible: U.S. Companies Using an SMS/Social Media Strategy. Although these U.S. Platform Flexibility.
KOKA SEXTON | SATURDAY, JULY 18, 2015
[Retail] Influencer Marketing 101
These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). Influencer marketing , (also Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties. Wiki ]. Advertising. Direct mail.