• TWIST IMAGE  |  SUNDAY, SEPTEMBER 25, 2016
    [Retail] A Clearer View Of Augmented And Virtual Reality
    Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage."  But with AR and VR, "you can move within and through the retail experience. national retail federation.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, SEPTEMBER 20, 2016
    [Retail] New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
    Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads  for retail, and store visits optimization. The social network said in an email to SocialTimes that dynamic ads for retail enable retailers to upload their stores’ inventories to Facebook and automatically update their ad campaigns based on availability and users’ locations. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
  • SPROUT SOCIAL  |  TUESDAY, SEPTEMBER 20, 2016
    [Retail] Brooke B. Sellas From B-Squared Media on Starting a Social Media Agency
    The mix of our clients is everything from fashion to retail to pharma to tech to staffing—there’s no one industry. Brooke B. Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. Brooke recently spoke with Sprout about what it takes to start your own social media agency , the done-for-you social approach, and the importance of scaling when launching a business. How did you first get interested in social media? What is your marketing strategy?
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 13, 2016
    [Retail] How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond
    In this post we look at Whole Foods, one of the most reputed retailers in the world.  . On average, each Instagram post for Whole Foods received over 10K in engagement,making it the most engaging channel for the retailer. In the last few weeks, we have been looking at some of the world’s  top brands across  various industries, how they are using social media, and what tactics we can  learn from them. Measuring Your Digital Brand Impact Download. Whole Foods is hyperlocal not just via product offerings and in-store experiences, but also in their social marketing strategy.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, SEPTEMBER 8, 2016
    [Retail] The Importance of Off Channel Social Listening
    Retailer Website). For retail products (which includes some motor vehicles) two good sites to check for reviews before a purchase are Consumer Reports (membership site) and Consumer Search (free use). It’s helpful for travel brands, retailers and restaurants in particular, as locations are rated just as products are providing users an easy way to find out if they really want to go to Mexican Village Restaurant for dinner tonight. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. What do you do?
  • TALKWALKER SM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Retail] 10 Brands Killing It On Instagram in 2016
    As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network. With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly produce engaging content? Adidas (@adidas). Screenshot from the Instagram account of Adidas. million followers.
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 6, 2016
    [Retail] Back to School on Social in 2016 [INFOGRAPHIC]
    “Back to School”  is a major event for retailers, especially those with young target demographics. According According to the National Retail Federation,  . Back-to-school and college spending ranks as the second biggest shopping season for retailers, after the winter holidays. But how is this retail event playing out on social? Some other need-to-know Back to School facts, care of NRF: Total spending for K-12 and college is expected to reach $75.8 billion, up from last year’s $68 billion. Total Back to School spending has grown 55% in the past 10 years.
  • WEBBIQUITY SMM  |  THURSDAY, SEPTEMBER 1, 2016
    [Retail] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency. On Social Media. during Ramadan.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 1, 2016
    [Retail] Six Links Worthy Of Your Attention #324
    When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Entanglement - Cliff - Medium. This is a great short story. And the way it describes quantum computing -- 'The only difference is, instead of rendering the heaving bosom of you VR waif it's asking God to do your math homework.' -- is perfect. Nerdy, yes, but also thoughtful." Disruption much?"
  • SPROUT SOCIAL  |  TUESDAY, AUGUST 30, 2016
    [Retail] 11 Ways to Jumpstart Your Instagram Branding
    Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months. If you’re reading this and know you fall into this category–that’s fine–we’re here to help. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Don’t risk it.
  • BUFFER SOCIAL  |  MONDAY, AUGUST 29, 2016
    [Retail] Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
    This is great if you are a tourist attraction or school or even a retail store with a great physical space and environment! 10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories —  quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We believe so! 18 Creative Uses of Instagram Stories (and how you can do it too). Huffington Post. Techcrunch. Gary Vaynerchuk. Chris Burkard.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, AUGUST 23, 2016
    [Retail] Marketers Must Balance Targeting With Audience Reach
    To be sure, more precise targeting will always be hugely valuable for marketers and retailers engaging in direct-response advertising, like Verizon  trying to sell phones and plans, Kayak  selling hotel rooms and flights and Bloomingdales  selling fashionable clothing. The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, AUGUST 19, 2016
    [Retail] How to Know You’re Getting the Best CPC for Your Facebook Campaign
    Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. Yaniv Makover is the co-founder and CEO of Keywee , a platform that enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. Advertising/Marketing Facebook A/B testing Ad Sets Cost Per Click cpc Keywee Publisers retailers Sampling Yaniv MakoverWe all want more for less. When to stop.
  • SIMPLY MEASURED  |  FRIDAY, AUGUST 19, 2016
    [Retail] McDonald’s Is Using These Social Strategies in Olympics 2016 [AND RESULTS]
    McDonald’s is the world’s leading global food retailer, with 36,000 locations worldwide, serving more than 64 million customers in 117 countries each day. The company has been committed to the Olympics since 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France. It has been associated with the Games since.  . While in the past McDonald’s has spent billions  to reinforce their brand during the Olympics, for Rio 2016, McDonald’s did not have anything Olympics-related to share until two weeks beforehand. How has this affected consumer sentiment for the brand?
  • SOCIALTIMES FACEBOOK  |  TUESDAY, AUGUST 16, 2016
    [Retail] Oculus Rift Pre-Orders Begin in Europe, Canada; Sept. 20 Ship Date
    Pre-orders for the Oculus Rift  headset are being accepted via retailers in Europe and Canada, with a ship date of Sept. Facebook’s Oculus VR  unit said in a blog post  that the suggested retail price for the Oculus Rift in Europe is £549/€699 ($716), adding that in-store demonstrations of the upcoming Oculus Touch  controller will begin worldwide in October. Oculus said in an email to SocialTimes that Rift demos will be available in more than 600 retail locations in the U.S., We’re also supporting developers to help them localize their games and experiences.
  • TWIST IMAGE  |  FRIDAY, AUGUST 12, 2016
    [Retail] Is Your Brand Story Documentary-Worthy (Like Shopify)?
    Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. retail. Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. brand that can connect its story (attributes, values, benefits, etc.) to a consumer (and keep it) will win. It's tough out there. and it's all happening online. and it's working. brand.
  • SIMPLY MEASURED  |  WEDNESDAY, AUGUST 10, 2016
    [Retail] How Are Staples, Walmart, and Target Dominating Back to School on Social?
    Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 Social media conversation for Back to School centers primarily around shopping, commercials, and giveaways, as various retailers start their promotions for the season. These shares might change in the coming weeks as other retailers step up their game and the BTS season gathers steam in August. billion this year. https://t.co/LokmtrNu6n
  • THE REALTIME REPORT  |  TUESDAY, AUGUST 9, 2016
    [Retail] How To Create A Work Environment That’s Rewarding and Productive For Your Employees
    In that time he’s placed nearly 500 business tenants in a new office, retail, commercial, industrial, or warehouse space rental. How To Create A Work Environment That’s Rewarding and Productive For Your Employees By Eli Russell. poorly designed workplace environment can have a potentially profound impact on the mood and productivity of employees, and it can also be harmful to your bottom line. Finding a commercial property to run your business should be a productive exercise when you look at the choices available on sites like www.jgmproperties.com. Let There Be Light.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 8, 2016
    [Retail] 10 Creative Brands Making Instagram Stories Now
    What Your Brand Can Try:  This is one of the most effective techniques a brand can try on Instagram Stories, especially retail brands. Last week, we explained  Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective.  But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. Metrics to Measure Brand on Social Download. That’s why I’ve done some scouting and found the early adopters of Instagram Stories. Beyond Yoga. Aritzia. BarkBox. J.Crew. J.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 8, 2016
    [Retail] Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
    “Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of  The Shelf , can help. Scroll Scroll to learn: How dates — from school start dates to peak product purchase times — affect shopping patterns across the U.S. How mobile and digital trends are affecting purchasing decision-making. Courtesy of: The Shelf.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 3, 2016
    [Retail] The Real Pokémon Go Business Lessons
    If I was responsible for marketing a public venue, retail store, or restaurant that 1) had significant physical space and 2) wanted to attract younger users, I would explore this. Pokémon Go is the hottest thing to hit the Internet since SnapChat. Of course, now there are all sorts of marketing posts popping up espousing marketing lessons Pokémon Go. This wave of expert posts was foreseen. Much like the Oreo real-time marketing chatter that ensued after the 2013 Super Bowl power outage, the post-mortem focus is myopic. Word of Mouth Begins with Listening. Customers are revolting.
  • SOCIALMEDIA.BIZ  |  THURSDAY, JULY 28, 2016
    [Retail] The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next
    In the early days of push messaging there was an idea that retail businesses could use geo-location data to push offers to potential customers walking past a store front. Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world. T hat’s it. We’re done. It seems like everyone in the world has a smartphone. Every smartphone in the world has at least one messaging app installed. Probably more. Check your phone right now. The global messaging market is saturated. client). JD Lasica
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JULY 19, 2016
    [Retail] 3 New Social Media Ad Formats that Every Brand Should Use
    Here are some proven and upcoming formats that are expected to bring great results for retailers. You can also select one of nine call-to-action buttons to appear on each carousel card, with many retailer-friendly options such as, Apply Now, Book Now, Contact Us, Donate Now, Download, Learn More, Shop Now, Sign Up, and Watch More. If you are a brand or retailer that is looking for a new way to increase engagements and click-through rates on your social media ads, be sure to try one of these three social media ad formats and tell us how it works. Facebook Carousel Ads.
  • SOCIALTIMES TWITTER  |  FRIDAY, JULY 15, 2016
    [Retail] How Twitter Users Feel About Their Jobs (Report)
    Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers. Infographics Twitter Beverages Brandwatch Carpenters East Coast Education Finance food Gallup Health Care Heavy Equipment Operators Idaho Job Satisfaction Manufacturing Michigan Monster Montana North Dakota Nursing polls Retail Technical Support travel West CoastAccording to the most recent Gallup data , 70 percent of American workers are disengaged at work. This year’s study of more than 2 million tweets yielded some interesting shifts in perspective.
  • SPROUT SOCIAL  |  THURSDAY, JULY 14, 2016
    [Retail] Introducing the Tag Report: Analyze Performance Across Your Tagged Messages
    For instance, let’s say you’re a retail brand that runs a social campaign around a summer promotion. Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. Analyze Tagged Messages.
  • UNMETRIC  |  TUESDAY, JULY 12, 2016
    [Retail] How to Ideate a Winning Back-to-School Campaign
    Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. Compared to say, retail brands, QSR brands put out a negligible amount of content around back-to-school. Working on a back-to-school campaign really pays off. Literally. Did you know that on average, every family (with children in grades K-12) spends about $ 630 on back-to-school merchandise alone? We’ve all grown up watching innumerable TV ads that made us hate our hand-me-downs.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JULY 8, 2016
    [Retail] 3 Social Media Trends in Fashion that Retailers Should Leverage
    So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. The post 3 Social Media Trends in Fashion that Retailers Should Leverage appeared first on Ignite Social Media - The original social media agency. When social media shakes up the fashion industry , what do you do? It’s like the old saying goes, “If you can’t beat ‘em, join ‘em.” Using Influencers.
  • RAZOR SOCIAL  |  WEDNESDAY, JULY 6, 2016
    [Retail] Email Automation: The Essential Guide to Email Marketing Automation
    For example, for this retailer it makes perfect sense to send an initial offer in the very first email. If you are not investing in email automation, you are seriously reducing the amount of revenue you can generate with your business. If you are unsure of everything email automation can do for you, then read on… Email is dead, long live email! Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Well, this guide will help. Report by eMarketer. What is email automation (or email marketing automation)?
  • PROBLOGGER  |  TUESDAY, JULY 5, 2016
    [Retail] The Top 7 Email Marketing Automation Lifecycle Triggers Every Blogger Should Implement.
    Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation. By ProBlogger Marketing Expert Alita Harvey-Rodriguez. You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! ” To this, I say: Don’t stress! There are some nightmare examples out there. Activate .
  • PROBLOGGER  |  TUESDAY, JULY 5, 2016
    [Retail] The Top 7 Email Marketing Automation Lifecycle Triggers Every Blogger Should Implement.
    Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation. By ProBlogger Marketing Expert Alita Harvey-Rodriguez. You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! ” To this, I say: Don’t stress! There are some nightmare examples out there. Activate .
  • KIKOLANI  |  THURSDAY, JUNE 30, 2016
    [Retail] Swipe Right for Hot SEO: Match the Link Building Tactic to Your Site
    Content on topics like home design/interiors, retail, entertainment, and food works because they are popular and shareable. With all the different SEO strategies out there, it can be hard to know which links are best for your site. To help you navigate the SEO maze, we’ve collated some effective SEO link building techniques, and matched them with industries, businesses, and websites. We’ve also included plenty of actionable SEO pro-tips so that you can bask in the glory of their SEO link building efforts. Don’t just settle for getting a link: go after the right link. . Got time to spare?
  • AUDIENSE  |  THURSDAY, JUNE 23, 2016
    [Retail] The Art & Science of Forecasting Agency Pitch Opportunities
    good example of this is bed retailer Dreams, which just cut ties with Creature London after just a few months of working together. This post has been written by Natalie Hogg, Editor & Lead New Business Analyst, DailyVista UK. For agency new business executives, there’s nothing worse than hearing about a missed opportunity to pitch a qualified account. It’s like being caught in a rainstorm without an umbrella, only worse. But what if you could avoid that predicament, by knowing which accounts would be experiencing a review or agency shift up to 18 months before the fact?
  • SOCIALTIMES FACEBOOK  |  MONDAY, JUNE 20, 2016
    [Retail] Facebook to Debut Canvas Organic Page Posts June 22
    used Canvas to show people what sets it apart from traditional retailers, using tilt-to-pan photo and carousels to tout its high level of service and the high-quality construction of its shoes. Facebook’s Canvas  full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February. During the past two months, Facebook users in 186 countries have experienced Canvas ads, and the top 10 countries are: the U.S., Brazil, Mexico, Italy, the U.K., France, Thailand, Germany, Turkey and India.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 20, 2016
    [Retail] Monday Roundup: Smart Integrated Communications
    Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. 7.  Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. 1. ” 2.  ” 4. 
  • SOCIAL SELLING MASTERS  |  SUNDAY, JUNE 19, 2016
    [Retail] What Kind Of Content Do Buyers Love [Infographic]
    Retail sites with video content tend to increase conversion by up to 46%. When it comes to content, buyers tend to prefer visual content. Why is this so? Did you know that people can process images 600,000 times faster than text? People retain 80% of what they see, but only 20% of what they read and 10% of what they hear. The brain loves visual material – 90% of information that is transmitted to the brain is always visual. How can you utilize this information in sales? Did you know that using larger images alone can increase sales by 46%? How do you use visual content to your advantage?
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JUNE 14, 2016
    [Retail] Facebook’s New Ad Products for Brick-and-Mortar Retailers
    Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store locator allows Facebook users to quickly access a map displaying the locations of a retailer’s physical store locations, as well as information including address, hours, phone number, website and estimated travel time to reach those stores. Store locators on a business’ website can be frustrating for people on mobile, requiring several taps or typing a postal code into a small form.
  • PROBLOGGER  |  SUNDAY, JUNE 12, 2016
    [Retail] Could Marketing Automation Be Hurting Your Blog-Reader Relationships?
    Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation. By ProBlogger Marketing Expert Alita Harvey-Rodriguez. Warning: This article has nothing to do with robots taking over your blog. If you’re after robots, click here. If you’re looking for information about the impact that automation is having on blogging and your reader relationships, then you’re in the right place! It is a common part of everyday life.
  • SIMPLY MEASURED  |  TUESDAY, JUNE 7, 2016
    [Retail] What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
    In 16 years, eCommerce sales have risen from less than 2% of retail sales to 10% of retail sales. Why It Matters: As the internet continues to grow as a retail distribution channel, guess what is growing in tandem? Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Internet User Growth Is Slowing Down. 2016 Instagram Strategy Kit Download. Social buying.
  • THE REALTIME REPORT  |  MONDAY, JUNE 6, 2016
    [Retail] Don’t Get Lost In Translation
    In many portions of Asia and Africa for instance, mobile phones comprise an overwhelming majority of Internet based traffic for e-commerce and retail websites. Don’t Get Lost In Translation. The Internet now provides businesses and brands with an unprecedented ability to reach large audiences throughout the world. Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye. Proper Translation Services. Understand Cultural Barriers And Differences.
  • BUFFER SOCIAL  |  TUESDAY, MAY 31, 2016
    [Retail] A First Look at New Instagram Business Tools (And What They Mean for Your Business)
    During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views. Instagram has  officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app. Let’s jump in! Insights.
  • SPROUT SOCIAL  |  TUESDAY, MAY 31, 2016
    [Retail] Facebook Fan Page vs. Profile: Know the Difference
    The online retailer Dollar Shave Club used a call-to-action button on its Page. A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher which features are best for their business. One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself. Choosing incorrectly could prevent you from accessing unique tools and running Ads and limit your visibility into user data. Fan Pages vs. Profiles.
  • THE REALTIME REPORT  |  THURSDAY, MAY 26, 2016
    [Retail] How Has e-Commerce Affected The Way We Market Products?
    The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. In fact, many companies, producers, manufacturers, product designers and retailers themselves have had to adapt to the way that customers and consumers have dictated the terms with their changing behaviors. seamless shopping experience is the aim for both sides, but the onus to improve interaction lies with the retailer. How Has e-Commerce Affected The Way We Market Products? Online Living. Online Marketing.
  • TALKWALKER SM  |  THURSDAY, MAY 26, 2016
    [Retail] Visual Analytics: Find Your Brand’s Visual Influencers
    For each dollar spent on your influencer program, you will generate an average $6.95 in returns,  or even higher if you are in the food, retail or travel industry (2015, The Shelf ). SOCIAL MEDIA NEWS adidas brand advocates brand ambassadors cathay pacific chanel Gap image recognition technology influencer management influencer marketing kristen stewart Luxury Quay retail social listening social media analytics travel visual analytics visual influencers visual listening visual mentions visual storytellingYou should have already heard this statistic: over 1.8
  • PROBLOGGER  |  WEDNESDAY, MAY 25, 2016
    [Retail] 7 Simple Ideas for Mailing List Opt-Ins
    How you go about doing this will depend on the retailer you’re using or the ecommerce system you have set up for the business part of your blog. This is a guest contribution from Charles Crawford. For a blog or business, a quality opt-in campaign is worth its weight in subscribers. Not only does a subscriber base give you direct access to the customers and readers that care most about your brand, but it also lets you target those who are most engaged and willing to come back for more. Once they’ve signed up to your list, you keep providing value and helping them wherever you can.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, MAY 24, 2016
    [Retail] How Brands Can Create Social Engagement Via Music Festivals
    While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. The fashion retailer established a pop-up shop on the festival fairgrounds where Coachella attendees could seek refuge from the heat, refill water bottles, engage with the psychedelic video booth and use on-site iPads for online shopping. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. Drink.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Retail] How Your Customers Shop On Instagram
    Retail giants like Nordstrom use Like2Buy. Instagram selling is not a fantasy. It’s real and it’s happening as you read these words. Let me tell you a true story about a woman; I’ll call her Sabrina. We’re going to show you how easy it is for her (and your customers) to shop on Instagram. Lately she has been into florals. Recently, Recently, her sister shared a business’ Instagram photo with her through Instagram private messaging. The photo was of a floral dress they were selling. Gorgeous. Her experience involved Instagram, email, and Paypal. Selling through likes.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 23, 2016
    [Retail] 3 New Social Media Features to Consider for Your Brand
    Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Consider Snapchat Geofilters if your brand is: Opening a new location or releasing a new product offering at a retail location. Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand? How much will this cost? How will my audience react?
  • AUDIENSE  |  MONDAY, MAY 16, 2016
    [Retail] [Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
    — Porsche Retail Group (@PorscheRetail) September 24, 2015. Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 13, 2016
    [Retail] How to Nail Seasonality in Your PPC Advertising
    know—we’ve barely seen an April shower, yet savvy retailers know to nail PPC each season. It’s Sure, we complain about it—give each season or holiday their time—but retailers do it because the demand is there. In fact, retailers are often planning three months or more in advance of when the needs hit. The warm breeze and budding flowers means spring is here, and it’s time to start thinking about your summer PPC campaigns. It’s best to start early. Market Trends Are Three Months Ahead of the Need. Come on, already—there’s still snow on the ground for many of us!
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 11, 2016
    [Retail] How Social Selling Will Dominate the Future of E-Commerce
    Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”. You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?”. Twitter growth grinds to a halt”. Instagram Engagement Slump Continues”. And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”. From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. So Because it will.
  • JON LOOMER  |  TUESDAY, MAY 10, 2016
    [Retail] Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements
    My business is neither e-commerce retail nor is it travel, so my interest in the announcements above are merely vicarious. If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Here are the details… Click To Tweet. Your Turn.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 6, 2016
    [Retail] 5 Ways to Woo Last-Minute Mother’s Day Shoppers
    Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. The majority do so to research and compare prices, but many shoppers look for retailer information. Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. highlight to tweet).
  • CONVINCE & CONVERT  |  FRIDAY, MAY 6, 2016
    [Retail] What Small Businesses Need to Kickstart a Programmatic Ad Strategy
    For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. In addition, the strategy of using data businesses already have about their customers allows them a way to engage with customers at the right moment along the customer journey and enhance the customer experience—think of a retailer targeting their high-valued customers with an exclusive offer through programmatic media buying. Customer Data is Gold.
  • AUDIENSE  |  THURSDAY, MAY 5, 2016
    [Retail] What Leading Candidates Need To Land A Top Social Media Job In 2016
    The social world has become a very noisy space, and a lot of the time, companies are talking about the same thing (retail is a great example of this). Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% of the marketing budgets in that time. Therefore, a social media job is an exciting career option and looks set to remain one for some time. So how does a potential applicant stand out? Sean Meehan.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 26, 2016
    [Retail] 5 Strategies for Boosting Engagement on Instagram
    It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, A recent update to Instagram’s feed sorting got marketers worried. straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. Who are they? What do they like?
  • TWIST IMAGE  |  SUNDAY, APRIL 24, 2016
    [Retail] The Truth In Digital Advertising
    The retail advertisers spend the most, and they are responsible for 22% of dollars spent. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. retail. retail advertising. Don't believe every headline that you read. There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. ad blocking.
  • IDACONCPTS  |  FRIDAY, APRIL 22, 2016
    [Retail] Top Ways to Utilize Mobile Marketing and Payment Options Today
    This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day. No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers. New technologies haven’t just created whole new industries, products, and services, but also put more information and power in buyers’ hands than ever before. If you want to get in on the mobile payments action, now is definitely the time.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 8, 2016
    [Retail] Why 2016 Will Be the Year of Video Marketing
    That’s exactly what legendary online shoe retailer Zappos thought. January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. highlight to tweet). The good news? HubSpot).
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 6, 2016
    [Retail] The New Kind of Customer Loyalty Your Company Needs
    Customers today are omni-channel—that is, they take their shopping from desktop to smartphone to retail location (sometimes more than one at the same time) and back again, and they expect their experience to be seamless and personalized from start to finish. Image via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. highlight to tweet). Here are four areas to focus on. 1.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 4, 2016
    [Retail] The Best Video Content for Every Step of the Marketing Funnel
    Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Top of Funnel.
  • RAZOR SOCIAL  |  WEDNESDAY, MARCH 30, 2016
    [Retail] The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
    Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! You may also be monitored!! Who is monitoring you? Sales Leads.
  • PROBLOGGER  |  WEDNESDAY, MARCH 30, 2016
    [Retail] Everything Bloggers Need to Consider for Their April Content Calendar
    If your blog has anything to do with retail, don’t miss out on this opportunity to create timely content for this month as well as May. This is a guest contribution from Jennifer Johnson. Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. And a major factor of that is timeliness. Timeliness represents a key characteristic of what engages readers. Luckily for bloggers, there are several significant cultural events throughout the year that are worth leveraging. April Content. March Madness.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 29, 2016
    [Retail] The Effect of Brand Loyalty in the Costco and AmEx Breakup
    ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. In further analysis of this emoji usage,  and represent sentiment found in tweets. We will have to wait and see.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 29, 2016
    [Retail] Why Most Companies Can’t Yet Handle Great Marketing Technology
    Adobe announced some very nifty innovations at Summit, and their “smart shopping bag” technology and new “immersive retail experience” could revolutionize bricks and clicks businesses if and when it’s widely deployed. Image via Unsplash. The more things change, the more they stay the same. spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect.
  • THE REALTIME REPORT  |  THURSDAY, MARCH 24, 2016
    [Retail] Increase Profits With Smarter Trade Promotions
    Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales. Training Programs: These are sponsored events that teach retailers or sales personnel how to use a product and highlights the benefits of its use. For many retailers, trade promotion can be an important money maker or a profit landfill. Increase Profits With Smarter Trade Promotions.
  • REBEKAH RADICE  |  MONDAY, MARCH 21, 2016
    [Retail] The Most Overlooked (But Simple) Ways to Use Live Streaming Video
    90% of online shoppers said they find  retailer videos helpful  in making shopping and buying decisions. Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day out. Or, you could create a  one minute video  to pack a bigger punch in a shorter amount of time. Now add to that the power of live streaming video. No longer is video staged clips, prettied up and posted for an endless loop of views.
  • TWIST IMAGE  |  SATURDAY, MARCH 19, 2016
    [Retail] Six Links Worthy Of Your Attention #300
    That being said, I love book caverns like this and - as I travel - I always hope to find a retail book jewel like this one. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Mergence-Accommodation Conflict: Why Bad 3D Literally Makes You Sick - Sports Video Group. I've tried good VR (the HTC Vive is absolutely stunning). But bad VR is off-putting. This piece explains it better than I can; and if you think it's esoteric, wait a year." Alistair for Hugh).
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 18, 2016
    [Retail] 7 Tips to Leverage the Power of SMS Marketing
    One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Text-to-Win.
  • PROBLOGGER  |  TUESDAY, MARCH 15, 2016
    [Retail] Four Social Media Game-Changers to be on the Lookout For
    For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death. But it seems we have a new contender. According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. Here are four key trends that your blog or business should consider using to gain a competitive edge: 1. Mobilise  .
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 11, 2016
    [Retail] What Brands Get Wrong About Local Marketing Strategy
    More often than not, multi-location brands like franchises and retailers will find duplicate locations that have been created by anonymous users across the web or inadvertently added to Google’s location database. Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. highlight to tweet). Verification. Duplicate Suppression and Ownership Conflict. Review Response.
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 11, 2016
    [Retail] #measurePR Recap (March 2016): Meet the Measurement Mavens
    at a retail store that the number of people who walked by window matters. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception. I was absolutely delighted to welcome back three of the most notable women in measurement as guests:  Jen Zingsheim , Sally Falkow , and the redoutable  Katie Delahaye Paine. Here’s some of what we talked about. measurepr. shonali A2, p.2 – Try telling a mgr. Sales matter. measurepr. Gerard Corbett chimed in: A2. measurepr.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 9, 2016
    [Retail] Why You Need Analytics and Trust for Successful Influence Marketing
    National Retail Federation Conference. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. Rebekah Iliff is a powerhouse of energy, savvy, and wisdom after years in the PR business. She’s coined the term “PRTech,” and believes in using data wisely,  consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . In This Episode. Resources.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 8, 2016
    [Retail] What’s Missing From Your Omnichannel Strategy?
    Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. The retailer partnered with exterior providers to create an “endless aisle” solution. Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or purchasing an item, customers could use a smartphone, tablet, or computer, or they may walk into a store. Purchasing items.
  • SOCIALFISH  |  FRIDAY, MARCH 4, 2016
    [Retail] [Cool Infographic Friday] The Rise of Social Retail
    Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social. This includes traffic that comes from desktop as well as mobile. billion dollars from social shopping alone, an increase of 26% compared to 2013. Cool Infographic Friday
  • IDACONCPTS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Retail] Report on “EMV for a Week Challenge” in Hawaii
    The clerk at The Curb indicated that, unlike the regular card reader from Square, the chip card reader isn’t free for retailers. Walmart, Lowe’s, and The Home Depot are other big-box retailers in Hawaii ready to accept chip cards with both dip-and-sign and dip-and-PIN.  . 3. In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities. pic.twitter.com/hz4a3DT5OC. The Rest.
  • LAUREL PAPWORTH  |  THURSDAY, FEBRUARY 18, 2016
    [Retail] Social Media is Dead, Long Live Big Data
    What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Woolworths and Your Friday Night Shop. SMH big data social media.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 13, 2016
    [Retail] Six Links Worthy Of Your Attention #295
    Indie Bookstores Are Back, With a Passion - The New York Times. "Is it possible that the Internet economy could create a resurgence of independent and specialized retailers? If we can get our big, day-to-day stuff online (and for real cheap), maybe the real value in physical retail is the indie/specialized stuff? If that's the case, maybe books are the prime product to lead the way in this new retail evolution?" Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Case in point: Atomic testing in the 1940s."
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Retail] 5 Ways to Master Your Local Search Ranking
    Did you know that 82% of local searchers  will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. highlight to tweet) But as of August 2015, Google made some significant changes. Now, only three businesses are listed in local search rather than seven, meaning competition is tough to get your business seen. So how do you make sure you’re doing everything you can to master your local search ranking? 1. Verify Your Business on Local Directories. Dexknows. Yellowbook.  .
  • PROACTIVE REPORT  |  SUNDAY, FEBRUARY 7, 2016
    [Retail] DigitalPR Chat #1 Content and KPIs
    Sales staff in retail outlets. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. See this chart: bit.ly/1PXNcR8. 1PXNcR8. Use metrics you can take to the CFO! Objections?
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 4, 2016
    [Retail] 3 Quick Ways to Drive Conversions on Pinterest
    number of popular retailers like Macy’s, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins. If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins. By 2019, the number of Pinterest users in the U.S. alone will reach 59.3 million, representing almost 30 percent of American social networkers, predicts eMarketer.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 2, 2016
    [Retail] Should We Rate Ads Or Just Watch Them? Or Neither
    Backed by Shopify 's technology, this proved to be a fascinating test to see if consumers could be enticed online, take the time to customize and buy from Mondelez (Oreo's parent company) directly (circumventing their traditional distribution of product to retailers). We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get them to take action. The increasingly ad-free future that we're not seeing. . ad format.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 2, 2016
    [Retail] Social Media Authenticity Lessons From Nicki Minaj
    million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Thankfully, no. It’s not actually as complicated as one might think. Who is she? What does she like?
  • BILL HARTZER  |  MONDAY, FEBRUARY 1, 2016
    [Retail] Is Google Quietly Embracing Paid Inclusion?
    — Google used to let ecommerce retailers submit their shopping feed for free traffic. Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed. But really, is it? You can get included, but the options are very limited. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it.
  • PROBLOGGER  |  SUNDAY, JANUARY 31, 2016
    [Retail] 3 Foolproof Ways to Ruin Your Conversion Rate
    The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email. This is a guest contribution from Efrat Ravid. How well is your website converting?  Do you even keep track? Do you know what’s working on your site and what really isn’t? So, what could be the problem? How much time have you wasted?
  • STAY N' ALIVE  |  FRIDAY, JANUARY 29, 2016
    [Retail] How to Create a Facebook Native Shop for Your Facebook Page
    This will not be an easy option for a major e-commerce retailer, for instance. There are still a lot of features to come, I can tell, but regardless, this process should simplify simple retailers looking to sell a few things right inside Facebook. Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. The jury is still out though on whether these are truly effective, and Facebook seems to only gradually be putting priority into this feature.
  • STAY N' ALIVE  |  FRIDAY, JANUARY 29, 2016
    [Retail] How to Create a Facebook Native Shop for Your Facebook Page
    This will not be an easy option for a major e-commerce retailer, for instance. There are still a lot of features to come, I can tell, but regardless, this process should simplify simple retailers looking to sell a few things right inside Facebook. Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. The jury is still out though on whether these are truly effective, and Facebook seems to only gradually be putting priority into this feature.
  • VIPER CHILL  |  WEDNESDAY, JANUARY 27, 2016
    [Retail] How to Steal the Next Billion Dollar Website Idea: A Case Study
    ” Wikipedia best describes Zalando as being ‘inspired by US online retailer Zappos.com’ and as you’ve probably guessed, is a creation of Rocket Internet. On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. Send me the link.”
  • FIREBELLY  |  TUESDAY, JANUARY 26, 2016
    [Retail] Firebelly Starts Work With 450 North Brewing Company
    They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. Firebelly will be providing a combination of social media strategy, social media management and social ad management services. To learn more about 450 North Brewing Company, please visit their website. Firebelly News
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JANUARY 25, 2016
    [Retail] Do You Need Multiple Retail Channels?
    Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website. Web Design and Search Engine Optimization online retail responsive web design sellingIsn’t that enough?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JANUARY 15, 2016
    [Retail] Your Social Media Lead Generation System
    You spent X amount of dollars on a social media campaign to drive traffic to your brick-and-mortar retail stores. In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 6, 2016
    [Retail] 5 Smart Marketing Strategies for Niche Businesses
    As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences. But promoting niche businesses can actually be more fun and rewarding than well-known ventures. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. 
  • SPIN SUCKS  |  MONDAY, JANUARY 4, 2016
    [Retail] Six Tips for Dealing with Negative Customer Feedback
    In the retail and hospitality industries, a frequent saying is the customer is always right. By Nadya Khoja. There isn’t a day that goes by when I don’t receive at least one form of negative customer feedback. As a director of marketing, I have a lot of contact with existing and potential customers, many of which are under the impression I enjoy hearing their two cents. And you know what? They aren’t wrong. actually get quite a kick out of the many of trolls and Debbie Downers that contact me. Here are my six tips for dealing with negative customer feedback on a daily basis. Move On.
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 30, 2015
    [Retail] Listen & Learn
    Organizations from retail to healthcare to  food to nonprofits tweet, post, video, snap photos & snap chat in social networks. As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. This is not one of those posts. Time brings perspective. Social Listening . Ten years ago, or there about,  Social Listening  exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of  authentic conversational marketing. Really! online and off. Brands engage.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 30, 2015
    [Retail] Five Social Media Trends for 2016
    For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Grab your cup of coffee and let’s discuss what brands should focus on in 2016. Go Instagram. My tip for them in 2016?
  • SPIN SUCKS  |  TUESDAY, DECEMBER 29, 2015
    [Retail] The 10 Commandments of Customer Engagement
    In addition to demanding trust in relationships with retailers with whom they do business, they demand those businesses be socially responsible. By Andy Preisler. Customer engagement. It means lots of things to lots of people. Is it all content? Is it all social media? Is it all offline conversations? Sure, creating a blog and getting yourself set up on social media platforms is a good thing. Writing good content and publishing it on your blog is a good thing. Posting stuff on Facebook, Twitter, Instagram, or wherever else your audience hangs out is a good thing. Thou Shalt Tell Stories.
  • FIREBELLY  |  MONDAY, DECEMBER 21, 2015
    [Retail] Top 15 Social Media Marketing Blog Posts Of 2015
    CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Read More. Read More. Read More.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 18, 2015
    [Retail] The New Newer Economy
    Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. It's a fascinating group of entrepreneurs, who take the notion of "hustle" to a whole new level, and offers up some very interesting marketing insights on branding, digital connectedness, social media, retail and the global nature of something that started off so small. retail. retailer. Have you ever heard of resellers? Still, times change.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 18, 2015
    [Retail] If This Is True, Brands Need To Rethink Everything
    retail technology. What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many buy, and they can splice that data up into time of day and down to products. Online is similar. How long was someone on a website? What content did they engage with? When (and where) did they leave? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? What are they saying about us in social media?
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 14, 2015
    [Retail] How to Partner With Social Media Influencers for the Holidays
    This isn’t so surprising when you consider that 80% of shoppers engage with a retailer or brand through digital channels before actually walking into a store and making a purchase. Image via BigStockPhoto.com. If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And And when it comes to the rules of influencer marketing , they don’t really exist. Bloggers and social media influencers are essentially making them up as they go. Instagram Influencers. Who isn’t on Instagram these days?
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 4, 2015
    [Retail] How to Cut Through the Clutter With Your Holiday Content
    To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.
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