• AUDIENSE  |  THURSDAY, JUNE 23, 2016
    [Retail] The Art & Science of Forecasting Agency Pitch Opportunities
    good example of this is bed retailer Dreams, which just cut ties with Creature London after just a few months of working together. This post has been written by Natalie Hogg, Editor & Lead New Business Analyst, DailyVista UK. For agency new business executives, there’s nothing worse than hearing about a missed opportunity to pitch a qualified account. It’s like being caught in a rainstorm without an umbrella, only worse. But what if you could avoid that predicament, by knowing which accounts would be experiencing a review or agency shift up to 18 months before the fact?
  • SOCIALTIMES FACEBOOK  |  MONDAY, JUNE 20, 2016
    [Retail] Facebook to Debut Canvas Organic Page Posts June 22
    used Canvas to show people what sets it apart from traditional retailers, using tilt-to-pan photo and carousels to tout its high level of service and the high-quality construction of its shoes. Facebook’s Canvas  full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February. During the past two months, Facebook users in 186 countries have experienced Canvas ads, and the top 10 countries are: the U.S., Brazil, Mexico, Italy, the U.K., France, Thailand, Germany, Turkey and India.
  • WAXING UNLYRICAL  |  MONDAY, JUNE 20, 2016
    [Retail] Monday Roundup: Smart Integrated Communications
    Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. 7.  Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. 1. ” 2.  ” 4. 
  • SOCIAL SELLING MASTERS  |  SUNDAY, JUNE 19, 2016
    [Retail] What Kind Of Content Do Buyers Love [Infographic]
    Retail sites with video content tend to increase conversion by up to 46%. When it comes to content, buyers tend to prefer visual content. Why is this so? Did you know that people can process images 600,000 times faster than text? People retain 80% of what they see, but only 20% of what they read and 10% of what they hear. The brain loves visual material – 90% of information that is transmitted to the brain is always visual. How can you utilize this information in sales? Did you know that using larger images alone can increase sales by 46%? How do you use visual content to your advantage?
  • SOCIALTIMES FACEBOOK  |  TUESDAY, JUNE 14, 2016
    [Retail] Facebook’s New Ad Products for Brick-and-Mortar Retailers
    Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store locator allows Facebook users to quickly access a map displaying the locations of a retailer’s physical store locations, as well as information including address, hours, phone number, website and estimated travel time to reach those stores. Store locators on a business’ website can be frustrating for people on mobile, requiring several taps or typing a postal code into a small form.
  • PROBLOGGER  |  SUNDAY, JUNE 12, 2016
    [Retail] Could Marketing Automation Be Hurting Your Blog-Reader Relationships?
    Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation. By ProBlogger Marketing Expert Alita Harvey-Rodriguez. Warning: This article has nothing to do with robots taking over your blog. If you’re after robots, click here. If you’re looking for information about the impact that automation is having on blogging and your reader relationships, then you’re in the right place! It is a common part of everyday life.
  • SIMPLY MEASURED  |  TUESDAY, JUNE 7, 2016
    [Retail] What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
    In 16 years, eCommerce sales have risen from less than 2% of retail sales to 10% of retail sales. Why It Matters: As the internet continues to grow as a retail distribution channel, guess what is growing in tandem? Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Internet User Growth Is Slowing Down. 2016 Instagram Strategy Kit Download. Social buying.
  • THE REALTIME REPORT  |  MONDAY, JUNE 6, 2016
    [Retail] Don’t Get Lost In Translation
    In many portions of Asia and Africa for instance, mobile phones comprise an overwhelming majority of Internet based traffic for e-commerce and retail websites. Don’t Get Lost In Translation. The Internet now provides businesses and brands with an unprecedented ability to reach large audiences throughout the world. Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye. Proper Translation Services. Understand Cultural Barriers And Differences.
  • BUFFER SOCIAL  |  TUESDAY, MAY 31, 2016
    [Retail] A First Look at New Instagram Business Tools (And What They Mean for Your Business)
    During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views. Instagram has  officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app. Let’s jump in! Insights.
  • SPROUT SOCIAL  |  TUESDAY, MAY 31, 2016
    [Retail] Facebook Fan Page vs. Profile: Know the Difference
    The online retailer Dollar Shave Club used a call-to-action button on its Page. A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher which features are best for their business. One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself. Choosing incorrectly could prevent you from accessing unique tools and running Ads and limit your visibility into user data. Fan Pages vs. Profiles.
  • THE REALTIME REPORT  |  THURSDAY, MAY 26, 2016
    [Retail] How Has e-Commerce Affected The Way We Market Products?
    The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. In fact, many companies, producers, manufacturers, product designers and retailers themselves have had to adapt to the way that customers and consumers have dictated the terms with their changing behaviors. seamless shopping experience is the aim for both sides, but the onus to improve interaction lies with the retailer. How Has e-Commerce Affected The Way We Market Products? Online Living. Online Marketing.
  • TALKWALKER SM  |  THURSDAY, MAY 26, 2016
    [Retail] Visual Analytics: Find Your Brand’s Visual Influencers
    For each dollar spent on your influencer program, you will generate an average $6.95 in returns,  or even higher if you are in the food, retail or travel industry (2015, The Shelf ). SOCIAL MEDIA NEWS adidas brand advocates brand ambassadors cathay pacific chanel Gap image recognition technology influencer management influencer marketing kristen stewart Luxury Quay retail social listening social media analytics travel visual analytics visual influencers visual listening visual mentions visual storytellingYou should have already heard this statistic: over 1.8
  • PROBLOGGER  |  WEDNESDAY, MAY 25, 2016
    [Retail] 7 Simple Ideas for Mailing List Opt-Ins
    How you go about doing this will depend on the retailer you’re using or the ecommerce system you have set up for the business part of your blog. This is a guest contribution from Charles Crawford. For a blog or business, a quality opt-in campaign is worth its weight in subscribers. Not only does a subscriber base give you direct access to the customers and readers that care most about your brand, but it also lets you target those who are most engaged and willing to come back for more. Once they’ve signed up to your list, you keep providing value and helping them wherever you can.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, MAY 24, 2016
    [Retail] How Brands Can Create Social Engagement Via Music Festivals
    While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. The fashion retailer established a pop-up shop on the festival fairgrounds where Coachella attendees could seek refuge from the heat, refill water bottles, engage with the psychedelic video booth and use on-site iPads for online shopping. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. Drink.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Retail] How Your Customers Shop On Instagram
    Retail giants like Nordstrom use Like2Buy. Instagram selling is not a fantasy. It’s real and it’s happening as you read these words. Let me tell you a true story about a woman; I’ll call her Sabrina. We’re going to show you how easy it is for her (and your customers) to shop on Instagram. Lately she has been into florals. Recently, Recently, her sister shared a business’ Instagram photo with her through Instagram private messaging. The photo was of a floral dress they were selling. Gorgeous. Her experience involved Instagram, email, and Paypal. Selling through likes.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 23, 2016
    [Retail] 3 New Social Media Features to Consider for Your Brand
    Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Consider Snapchat Geofilters if your brand is: Opening a new location or releasing a new product offering at a retail location. Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand? How much will this cost? How will my audience react?
  • AUDIENSE  |  MONDAY, MAY 16, 2016
    [Retail] [Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
    — Porsche Retail Group (@PorscheRetail) September 24, 2015. Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 13, 2016
    [Retail] How to Nail Seasonality in Your PPC Advertising
    know—we’ve barely seen an April shower, yet savvy retailers know to nail PPC each season. It’s Sure, we complain about it—give each season or holiday their time—but retailers do it because the demand is there. In fact, retailers are often planning three months or more in advance of when the needs hit. The warm breeze and budding flowers means spring is here, and it’s time to start thinking about your summer PPC campaigns. It’s best to start early. Market Trends Are Three Months Ahead of the Need. Come on, already—there’s still snow on the ground for many of us!
  • CONVINCE & CONVERT  |  WEDNESDAY, MAY 11, 2016
    [Retail] How Social Selling Will Dominate the Future of E-Commerce
    Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”. You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?”. Twitter growth grinds to a halt”. Instagram Engagement Slump Continues”. And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”. From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. So Because it will.
  • JON LOOMER  |  TUESDAY, MAY 10, 2016
    [Retail] Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements
    My business is neither e-commerce retail nor is it travel, so my interest in the announcements above are merely vicarious. If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Here are the details… Click To Tweet. Your Turn.
  • CONVINCE & CONVERT  |  FRIDAY, MAY 6, 2016
    [Retail] 5 Ways to Woo Last-Minute Mother’s Day Shoppers
    Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. The majority do so to research and compare prices, but many shoppers look for retailer information. Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. highlight to tweet).
  • CONVINCE & CONVERT  |  FRIDAY, MAY 6, 2016
    [Retail] What Small Businesses Need to Kickstart a Programmatic Ad Strategy
    For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. In addition, the strategy of using data businesses already have about their customers allows them a way to engage with customers at the right moment along the customer journey and enhance the customer experience—think of a retailer targeting their high-valued customers with an exclusive offer through programmatic media buying. Customer Data is Gold.
  • AUDIENSE  |  THURSDAY, MAY 5, 2016
    [Retail] What Leading Candidates Need To Land A Top Social Media Job In 2016
    The social world has become a very noisy space, and a lot of the time, companies are talking about the same thing (retail is a great example of this). Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% of the marketing budgets in that time. Therefore, a social media job is an exciting career option and looks set to remain one for some time. So how does a potential applicant stand out? Sean Meehan.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 26, 2016
    [Retail] 5 Strategies for Boosting Engagement on Instagram
    It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, A recent update to Instagram’s feed sorting got marketers worried. straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. Who are they? What do they like?
  • TWIST IMAGE  |  SUNDAY, APRIL 24, 2016
    [Retail] The Truth In Digital Advertising
    The retail advertisers spend the most, and they are responsible for 22% of dollars spent. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. retail. retail advertising. Don't believe every headline that you read. There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. ad blocking.
  • IDACONCPTS  |  FRIDAY, APRIL 22, 2016
    [Retail] Top Ways to Utilize Mobile Marketing and Payment Options Today
    This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day. No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers. New technologies haven’t just created whole new industries, products, and services, but also put more information and power in buyers’ hands than ever before. If you want to get in on the mobile payments action, now is definitely the time.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 8, 2016
    [Retail] Why 2016 Will Be the Year of Video Marketing
    That’s exactly what legendary online shoe retailer Zappos thought. January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. highlight to tweet). The good news? HubSpot).
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 6, 2016
    [Retail] The New Kind of Customer Loyalty Your Company Needs
    Customers today are omni-channel—that is, they take their shopping from desktop to smartphone to retail location (sometimes more than one at the same time) and back again, and they expect their experience to be seamless and personalized from start to finish. Image via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. highlight to tweet). Here are four areas to focus on. 1.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 4, 2016
    [Retail] The Best Video Content for Every Step of the Marketing Funnel
    Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Top of Funnel.
  • RAZOR SOCIAL  |  WEDNESDAY, MARCH 30, 2016
    [Retail] The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
    Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! You may also be monitored!! Who is monitoring you? Sales Leads.
  • PROBLOGGER  |  WEDNESDAY, MARCH 30, 2016
    [Retail] Everything Bloggers Need to Consider for Their April Content Calendar
    If your blog has anything to do with retail, don’t miss out on this opportunity to create timely content for this month as well as May. This is a guest contribution from Jennifer Johnson. Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. And a major factor of that is timeliness. Timeliness represents a key characteristic of what engages readers. Luckily for bloggers, there are several significant cultural events throughout the year that are worth leveraging. April Content. March Madness.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 29, 2016
    [Retail] The Effect of Brand Loyalty in the Costco and AmEx Breakup
    ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. In further analysis of this emoji usage,  and represent sentiment found in tweets. We will have to wait and see.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 29, 2016
    [Retail] Why Most Companies Can’t Yet Handle Great Marketing Technology
    Adobe announced some very nifty innovations at Summit, and their “smart shopping bag” technology and new “immersive retail experience” could revolutionize bricks and clicks businesses if and when it’s widely deployed. Image via Unsplash. The more things change, the more they stay the same. spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect.
  • THE REALTIME REPORT  |  THURSDAY, MARCH 24, 2016
    [Retail] Increase Profits With Smarter Trade Promotions
    Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales. Training Programs: These are sponsored events that teach retailers or sales personnel how to use a product and highlights the benefits of its use. For many retailers, trade promotion can be an important money maker or a profit landfill. Increase Profits With Smarter Trade Promotions.
  • REBEKAH RADICE  |  MONDAY, MARCH 21, 2016
    [Retail] The Most Overlooked (But Simple) Ways to Use Live Streaming Video
    90% of online shoppers said they find  retailer videos helpful  in making shopping and buying decisions. Nearly two million words. That’s the value in one minute of video. Let that sink in for a moment. Now consider how long it would take to write that amount of content. Sure, you could plop down in front of your computer, slaving away day in and day out. Or, you could create a  one minute video  to pack a bigger punch in a shorter amount of time. Now add to that the power of live streaming video. No longer is video staged clips, prettied up and posted for an endless loop of views.
  • TWIST IMAGE  |  SATURDAY, MARCH 19, 2016
    [Retail] Six Links Worthy Of Your Attention #300
    That being said, I love book caverns like this and - as I travel - I always hope to find a retail book jewel like this one. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Mergence-Accommodation Conflict: Why Bad 3D Literally Makes You Sick - Sports Video Group. I've tried good VR (the HTC Vive is absolutely stunning). But bad VR is off-putting. This piece explains it better than I can; and if you think it's esoteric, wait a year." Alistair for Hugh).
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 18, 2016
    [Retail] 7 Tips to Leverage the Power of SMS Marketing
    One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Text-to-Win.
  • PROBLOGGER  |  TUESDAY, MARCH 15, 2016
    [Retail] Four Social Media Game-Changers to be on the Lookout For
    For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death. But it seems we have a new contender. According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. Here are four key trends that your blog or business should consider using to gain a competitive edge: 1. Mobilise  .
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 11, 2016
    [Retail] What Brands Get Wrong About Local Marketing Strategy
    More often than not, multi-location brands like franchises and retailers will find duplicate locations that have been created by anonymous users across the web or inadvertently added to Google’s location database. Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. highlight to tweet). Verification. Duplicate Suppression and Ownership Conflict. Review Response.
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 11, 2016
    [Retail] #measurePR Recap (March 2016): Meet the Measurement Mavens
    at a retail store that the number of people who walked by window matters. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception. I was absolutely delighted to welcome back three of the most notable women in measurement as guests:  Jen Zingsheim , Sally Falkow , and the redoutable  Katie Delahaye Paine. Here’s some of what we talked about. measurepr. shonali A2, p.2 – Try telling a mgr. Sales matter. measurepr. Gerard Corbett chimed in: A2. measurepr.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 9, 2016
    [Retail] Why You Need Analytics and Trust for Successful Influence Marketing
    National Retail Federation Conference. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. Rebekah Iliff is a powerhouse of energy, savvy, and wisdom after years in the PR business. She’s coined the term “PRTech,” and believes in using data wisely,  consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . In This Episode. Resources.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 8, 2016
    [Retail] What’s Missing From Your Omnichannel Strategy?
    Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. The retailer partnered with exterior providers to create an “endless aisle” solution. Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or purchasing an item, customers could use a smartphone, tablet, or computer, or they may walk into a store. Purchasing items.
  • SOCIALFISH  |  FRIDAY, MARCH 4, 2016
    [Retail] [Cool Infographic Friday] The Rise of Social Retail
    Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social. This includes traffic that comes from desktop as well as mobile. billion dollars from social shopping alone, an increase of 26% compared to 2013. Cool Infographic Friday
  • IDACONCPTS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Retail] Report on “EMV for a Week Challenge” in Hawaii
    The clerk at The Curb indicated that, unlike the regular card reader from Square, the chip card reader isn’t free for retailers. Walmart, Lowe’s, and The Home Depot are other big-box retailers in Hawaii ready to accept chip cards with both dip-and-sign and dip-and-PIN.  . 3. In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities. pic.twitter.com/hz4a3DT5OC. The Rest.
  • LAUREL PAPWORTH  |  THURSDAY, FEBRUARY 18, 2016
    [Retail] Social Media is Dead, Long Live Big Data
    What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Woolworths and Your Friday Night Shop. SMH big data social media.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 13, 2016
    [Retail] Six Links Worthy Of Your Attention #295
    Indie Bookstores Are Back, With a Passion - The New York Times. "Is it possible that the Internet economy could create a resurgence of independent and specialized retailers? If we can get our big, day-to-day stuff online (and for real cheap), maybe the real value in physical retail is the indie/specialized stuff? If that's the case, maybe books are the prime product to lead the way in this new retail evolution?" Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Case in point: Atomic testing in the 1940s."
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Retail] 5 Ways to Master Your Local Search Ranking
    Did you know that 82% of local searchers  will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. highlight to tweet) But as of August 2015, Google made some significant changes. Now, only three businesses are listed in local search rather than seven, meaning competition is tough to get your business seen. So how do you make sure you’re doing everything you can to master your local search ranking? 1. Verify Your Business on Local Directories. Dexknows. Yellowbook.  .
  • PROACTIVE REPORT  |  SUNDAY, FEBRUARY 7, 2016
    [Retail] DigitalPR Chat #1 Content and KPIs
    Sales staff in retail outlets. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. See this chart: bit.ly/1PXNcR8. 1PXNcR8. Use metrics you can take to the CFO! Objections?
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 4, 2016
    [Retail] 3 Quick Ways to Drive Conversions on Pinterest
    number of popular retailers like Macy’s, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins. If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins. By 2019, the number of Pinterest users in the U.S. alone will reach 59.3 million, representing almost 30 percent of American social networkers, predicts eMarketer.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 2, 2016
    [Retail] Should We Rate Ads Or Just Watch Them? Or Neither
    Backed by Shopify 's technology, this proved to be a fascinating test to see if consumers could be enticed online, take the time to customize and buy from Mondelez (Oreo's parent company) directly (circumventing their traditional distribution of product to retailers). We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get them to take action. The increasingly ad-free future that we're not seeing. . ad format.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 2, 2016
    [Retail] Social Media Authenticity Lessons From Nicki Minaj
    million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Thankfully, no. It’s not actually as complicated as one might think. Who is she? What does she like?
  • BILL HARTZER  |  MONDAY, FEBRUARY 1, 2016
    [Retail] Is Google Quietly Embracing Paid Inclusion?
    — Google used to let ecommerce retailers submit their shopping feed for free traffic. Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed. But really, is it? You can get included, but the options are very limited. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it.
  • PROBLOGGER  |  SUNDAY, JANUARY 31, 2016
    [Retail] 3 Foolproof Ways to Ruin Your Conversion Rate
    The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email. This is a guest contribution from Efrat Ravid. How well is your website converting?  Do you even keep track? Do you know what’s working on your site and what really isn’t? So, what could be the problem? How much time have you wasted?
  • STAY N' ALIVE  |  FRIDAY, JANUARY 29, 2016
    [Retail] How to Create a Facebook Native Shop for Your Facebook Page
    This will not be an easy option for a major e-commerce retailer, for instance. There are still a lot of features to come, I can tell, but regardless, this process should simplify simple retailers looking to sell a few things right inside Facebook. Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. The jury is still out though on whether these are truly effective, and Facebook seems to only gradually be putting priority into this feature.
  • STAY N' ALIVE  |  FRIDAY, JANUARY 29, 2016
    [Retail] How to Create a Facebook Native Shop for Your Facebook Page
    This will not be an easy option for a major e-commerce retailer, for instance. There are still a lot of features to come, I can tell, but regardless, this process should simplify simple retailers looking to sell a few things right inside Facebook. Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. The jury is still out though on whether these are truly effective, and Facebook seems to only gradually be putting priority into this feature.
  • VIPER CHILL  |  WEDNESDAY, JANUARY 27, 2016
    [Retail] How to Steal the Next Billion Dollar Website Idea: A Case Study
    ” Wikipedia best describes Zalando as being ‘inspired by US online retailer Zappos.com’ and as you’ve probably guessed, is a creation of Rocket Internet. On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. Send me the link.”
  • FIREBELLY  |  TUESDAY, JANUARY 26, 2016
    [Retail] Firebelly Starts Work With 450 North Brewing Company
    They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. Firebelly will be providing a combination of social media strategy, social media management and social ad management services. To learn more about 450 North Brewing Company, please visit their website. Firebelly News
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JANUARY 25, 2016
    [Retail] Do You Need Multiple Retail Channels?
    Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website. Web Design and Search Engine Optimization online retail responsive web design sellingIsn’t that enough?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JANUARY 15, 2016
    [Retail] Your Social Media Lead Generation System
    You spent X amount of dollars on a social media campaign to drive traffic to your brick-and-mortar retail stores. In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 6, 2016
    [Retail] 5 Smart Marketing Strategies for Niche Businesses
    As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences. But promoting niche businesses can actually be more fun and rewarding than well-known ventures. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. 
  • SPIN SUCKS  |  MONDAY, JANUARY 4, 2016
    [Retail] Six Tips for Dealing with Negative Customer Feedback
    In the retail and hospitality industries, a frequent saying is the customer is always right. By Nadya Khoja. There isn’t a day that goes by when I don’t receive at least one form of negative customer feedback. As a director of marketing, I have a lot of contact with existing and potential customers, many of which are under the impression I enjoy hearing their two cents. And you know what? They aren’t wrong. actually get quite a kick out of the many of trolls and Debbie Downers that contact me. Here are my six tips for dealing with negative customer feedback on a daily basis. Move On.
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 30, 2015
    [Retail] Listen & Learn
    Organizations from retail to healthcare to  food to nonprofits tweet, post, video, snap photos & snap chat in social networks. As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. This is not one of those posts. Time brings perspective. Social Listening . Ten years ago, or there about,  Social Listening  exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of  authentic conversational marketing. Really! online and off. Brands engage.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 30, 2015
    [Retail] Five Social Media Trends for 2016
    For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Grab your cup of coffee and let’s discuss what brands should focus on in 2016. Go Instagram. My tip for them in 2016?
  • SPIN SUCKS  |  TUESDAY, DECEMBER 29, 2015
    [Retail] The 10 Commandments of Customer Engagement
    In addition to demanding trust in relationships with retailers with whom they do business, they demand those businesses be socially responsible. By Andy Preisler. Customer engagement. It means lots of things to lots of people. Is it all content? Is it all social media? Is it all offline conversations? Sure, creating a blog and getting yourself set up on social media platforms is a good thing. Writing good content and publishing it on your blog is a good thing. Posting stuff on Facebook, Twitter, Instagram, or wherever else your audience hangs out is a good thing. Thou Shalt Tell Stories.
  • FIREBELLY  |  MONDAY, DECEMBER 21, 2015
    [Retail] Top 15 Social Media Marketing Blog Posts Of 2015
    CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Read More. Read More. Read More.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 18, 2015
    [Retail] The New Newer Economy
    Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. It's a fascinating group of entrepreneurs, who take the notion of "hustle" to a whole new level, and offers up some very interesting marketing insights on branding, digital connectedness, social media, retail and the global nature of something that started off so small. retail. retailer. Have you ever heard of resellers? Still, times change.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 18, 2015
    [Retail] If This Is True, Brands Need To Rethink Everything
    retail technology. What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many buy, and they can splice that data up into time of day and down to products. Online is similar. How long was someone on a website? What content did they engage with? When (and where) did they leave? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? What are they saying about us in social media?
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 14, 2015
    [Retail] How to Partner With Social Media Influencers for the Holidays
    This isn’t so surprising when you consider that 80% of shoppers engage with a retailer or brand through digital channels before actually walking into a store and making a purchase. Image via BigStockPhoto.com. If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And And when it comes to the rules of influencer marketing , they don’t really exist. Bloggers and social media influencers are essentially making them up as they go. Instagram Influencers. Who isn’t on Instagram these days?
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 4, 2015
    [Retail] How to Cut Through the Clutter With Your Holiday Content
    To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 1, 2015
    [Retail] 36 Sensational Social Media Stats and Facts
    Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Image credit: Buffer. Social is for customer service. Think small.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 30, 2015
    [Retail] This Holiday Season Brings Surprising Deals and a “December to Remember”
    By incorporating Lexus vehicles into holiday displays, Barneys is dressing up their windows for the season along with associated retail product offerings, in-store promotions and a chance to win a $10,000 Barneys shopping spree. Business: Lexus & Barneys Team Up for ‘December To Remember’ The iconic red ribbons are riding back into holiday advertising, as Lexus launches another December to Remember. Like years prior, the luxury vehicle manufacturer is telling the story of gifting Lexus cars holiday as presents to your loved ones. Verizon customers, rejoice!
  • FIREBELLY  |  MONDAY, NOVEMBER 30, 2015
    [Retail] How Retailers Can Use Pinterest To Boost Holiday Sales
    The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2. Create holiday gift boards. Promote your boards in-store. Get in touch!
  • SPIN SUCKS  |  MONDAY, NOVEMBER 30, 2015
    [Retail] Lessons from Black Friday to Use in Your Communications Plan
    One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. By Laura Petrolino. I’m not a Black Friday shopper. hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Plus, if I have a day off I certainly don’t want to spend it shopping. Unless, I guess, I’m being punished for something and it’s a choice between either shopping or spending eternity trying to make my way through the automated phone tree at the IRS.
  • SPIN SUCKS  |  MONDAY, NOVEMBER 23, 2015
    [Retail] Thanksgiving Marketing Statistics You’ll Gobble About
    Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. percent of 25-34 year olds agree retailers’ deals have either been excellent or good (these consumers might also have been drunk, no definitive answers have been given on the sobriety of respondents). By Laura Petrolino. Where did 2015 go?
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 22, 2015
    [Retail] Extraordinary Brand Experiences
    The former Sony Electronics executive and advertising agency professional (who worked on Burger King , Land Rover and Unilever ) is back with a new business book titled, Extraordinary Experiences , that profiles seven popular, powerful retail and restaurant brands. Episode #489 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable , but the ones that do it day in and day out. for all of their customers? Enjoy the conversation. . audio.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 21, 2015
    [Retail] The Culture Of Malcolm Gladwell
    know this, because prior to the launch of his last book, David And Goliath , I found myself in HMV (the famed record store), as the struggling retailer was diversifying their merchandising away from physical music into areas like t-shirts, headphones, music paraphernalia and even books. I was amazed to see Malcolm Gladwell's previous efforts ( The Tipping Point , Blink , etc.) Malcolm Gladwell is an anomaly. know this first hand. Not because I know him personally (although, we have met many times). alongside rock music biographies. That's when Malcolm Gladwell became an anomaly. blink.
  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 18, 2015
    [Retail] 3 Tips for Getting Your Online Video Act Together for 2016
    Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.
  • KIKOLANI  |  TUESDAY, NOVEMBER 17, 2015
    [Retail] Turning You Social Media Profiles into Sales Machines
    ModCloth, a female clothing retailer, does a great job of this. Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. When readers do click, they have engaged in their first conversion. That first conversion can then lead to many other things – a sign-up, a registration, finding great content on your blog, taking advantage of a discount, sharing your post with others who will also take that first step. Establish Trust.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 16, 2015
    [Retail] How to Use Location Data to Decode Customer Conversations
    Retailers can find customers that are posting in-store and immediately address issues. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers.
  • KIKOLANI  |  TUESDAY, NOVEMBER 10, 2015
    [Retail] How to turn leads into customers using marketing automation
    If you are a retail brand, offer a discount, if you are a software company, invite people to a webinar, if you are a non-profit, let people know about your donation drive. I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses. People simply don’t know how to effectively use automation, and because of that a lot of opportunity goes to waste. Business Tips
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 9, 2015
    [Retail] Why Tech Companies Must Be Careful About Change
    The retailer has taken an interest to  “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s,  and tapping a heart now indicates a “Like.” The heart is more expressive, enabling you to convey a range of emotions and easily connect with people.” Entertainment: Jon Stewart is BACK.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 3, 2015
    [Retail] Is the REI Black Friday Announcement Just a PR Stunt?
    Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. By Gini Dietrich. I’m a week behind the news, but I was traveling last week and didn’t have the brain capacity to write about it when it happened. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. How to Define Success. optoutside. Is this a PR stunt ?
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 2, 2015
    [Retail] 4 Retailer Tips for Marketing to Consumers
    Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Image via BigStockPhoto.com. Communicate Strong Values. Keep It Simple.
  • YMARKETINGMATTERS  |  FRIDAY, OCTOBER 9, 2015
    [Retail] Social Media Updates: September
    Newly designed buttons on the right: Sell Directly on Twitter:  That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses. 
  • YMARKETINGMATTERS  |  FRIDAY, OCTOBER 9, 2015
    [Retail] Social Media Updates: September
    Newly designed buttons on the right: Sell Directly on Twitter:  That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses. 
  • SPIN SUCKS  |  TUESDAY, OCTOBER 6, 2015
    [Retail] How to Work with Journalists: Straight from a Tribune Panel
    Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics, with some banking and insurance thrown in on occasion. She By Gini Dietrich. A few weeks ago, I moderated a panel for HARO (Help a Reporter Out) that included three journalists from the  Chicago Tribune. The event was held after work at the Cision offices and, let me tell you, if you ever have a chance to visit them, I highly recommend it. If I worked there, I would likely never go home. But that’s not really the point. The Panel of Journalists.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 2, 2015
    [Retail] The Spin Sucks Inquisition: Frank Strong
    The clothing retailers have made this stunt into a science.   The next time you see this, hold the anger and respond instead with silence. By Gini Dietrich. still remember the exact moment I met Frank Strong. spoke at the (then) Vocus Conference and he greeted me with his cheerful face and a real hug. He was always a special member of the PR community here and in other places I hang out, but that really solidified it for me. As I was leaving the conference, I ran into him again in the parking garage and got to have a conversation about his daughter. His entire face lit up. Doubtful.  .
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Retail] Experiencing a Brand’s Customer Experience First-Hand #Rutgers
    The students participated in a unique project that included a local field trip to global retailer IKEA. Rutgers Graduate MBS students IKEA field trip. On September 23, 2015, for my Rutgers University graduate class in Marketing Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The field trip is part of course requirements to complete a semester-long project to analyze this brand’s customer experience (CX) strategy. What is Customer Experience (CX)? It is the realization that your brand isn’t your company.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, SEPTEMBER 25, 2015
    [Retail] Why You Should Not Give Up On E-mail Marketing
    General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%. The top three sectors for open rates include Hobbies, Arts & Artists, and Photo and Video. unique open rate. Which U.S.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 25, 2015
    [Retail] 4 SEO Tactics That Damage Your Brand’s Reputation
    Review websites like Yelp and major retailers like Amazon are getting better at catching these fake reviews. Image via BigStockPhoto.com. From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. For decades, its parks were a fun, wholesome place to take the kiddos. Then, the movie Blackfish  ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Managing corporate reputations is tricky in the modern era, as SeaWorld proves. Can you hear “Taps” playing?
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 18, 2015
    [Retail] 4 Psychological Ideas for Creating a Stellar Content Strategy
    Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. highlight to tweet).
  • KIKOLANI  |  THURSDAY, SEPTEMBER 17, 2015
    [Retail] 7 Ways to Generate Leads from Social Media
    Retailers specifically love giving out coupons. Speaking of retailers, let’s take a look at one with fashion stores worldwide. H&M recently used their website to drive sales to their stores with a coupon strategy. Advertising coupons through social media like Facebook allows an ubiquitous retailer like H&M to target specific age groups that their fashion caters to. (Source). In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. The best part of it? Quizzes. Source). Source).
  • SHERRILYNNE STARKIE  |  SATURDAY, SEPTEMBER 12, 2015
    [Retail] Facebook Pages are getting mobile friendly
    Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.
  • CONVINCE & CONVERT  |  FRIDAY, SEPTEMBER 11, 2015
    [Retail] Why Communication Trumps Technology
    So it was with great interest that I read the Fortune article on Angela Ahrendts , Apple’s SVP of retail and online. Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has changed the way we think about product launches and, more fundamentally, how we communicate. Ahrendts was the CEO of Burberry, a global luxury brand that she managed to turn around and put at the forefront of digital media. Monty Minute
  • STAY N' ALIVE  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Retail] How to Scan Anything You Want Into Minecraft Using Sprout by HP
    To do it, you need the Sprout by HP ( go buy it now on HP.com or select retail stores!), and just a few software programs that will bring your scanned item into your Minecraft game. https://www.youtube.com/embed/fk8Ssw1Cw60?feature=player_embedded. feature=player_embedded. couple months ago, I was lucky enough to be one of a few that were selected to receive a Sprout by HP. As part of the criteria, they wanted me to come up with some ideas for cool things I could build and make using the device, which has a 3D scanner built in. I got my Sprout, and I’m loving every bit of it!
  • STAY N' ALIVE  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Retail] How to Scan Anything You Want Into Minecraft Using Sprout by HP
    To do it, you need the Sprout by HP ( go buy it now on HP.com or select retail stores!), and just a few software programs that will bring your scanned item into your Minecraft game. https://www.youtube.com/embed/fk8Ssw1Cw60?feature=player_embedded. feature=player_embedded. couple months ago, I was lucky enough to be one of a few that were selected to receive a Sprout by HP. As part of the criteria, they wanted me to come up with some ideas for cool things I could build and make using the device, which has a 3D scanner built in. I got my Sprout, and I’m loving every bit of it!
  • CONVINCE & CONVERT  |  WEDNESDAY, AUGUST 26, 2015
    [Retail] 5 Best-Practice Email Marketing Case Studies
    Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. In other words, email marketing is, pound for pound, still your best source for quality leads.  highlight to tweet). Don’t believe me? Argos.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 26, 2015
    [Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
    First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. For example, we learned that while food retailers might not engage with us on social media on research or trends, they would be interested in supporting campaigns that showcase the good grocery stores do and tell the industry story. Here’s a snippet of my conversation with just one of several great association social media folks. What department do you sit in and who (title) do you report to?
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 21, 2015
    [Retail] Why Humanization is More Important Than Ever: The Monty Minute
    The revelations–which even the Times now admits were anecdotal at best – caused longtime customers to renounce their Prime memberships (at least to their Facebook friends) and resulted in a, “I knew the company too good to be true,” reaction about the world’s largest retailer from the online mob. Editor’s Note: Scott Monty is a leader in digital thinking. As the former head of social media for Ford and a good friend of Convince & Convert, we are excited to share a first look at his popular This Week in Digital series here on our blog. Enjoy!
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 21, 2015
    [Retail] How to Adapt Your Brand for Instagram
    As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram? With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. How did they do it? Compelling Campaign. campaign on Instagram.
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