SOCIALNOMICS | THURSDAY, NOVEMBER 20, 2014
[Retail] 3 Reasons Snapchat’s Brand is in Jeopardy with Snapcash Feature
According to MarketWatch , more than 200,000 retailers have signed on to use ApplePay, Apple’s latest technology to late individuals pay with their phone. 'The dust has settled on Monday’s announcement from Snapchat about their new feature called Snapcash - a feature that connects your debit card to your Snapchat account sending money just as easy as sending a snap to your friend. Even though the news is more than 72 hours old, the buzz on Twitter about Snapcash is certainly trending. Unfortunately for Snapchat, their brand is taking a hit. big hit. Here’s why: 1.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 19, 2014
[Retail] 5 Companies That Nail Social Media Recruiting
Zappos, the online shoe retailer, is well-known for its innovative recruiting strategies. 'With big data recruiting on the rise, social media is playing more of a role in the hiring process than ever before. Industry leaders like Google, Facebook, Amazon and more are leading the charge towards a high-tech recruiting process, and social media is a big part of that strategy. Social media recruiting is still a relatively new game , and some companies play it better than others. These 5 companies have used social media successfully to identify and hire top talent faster. Twitter. Disney.
SOCIALNOMICS | WEDNESDAY, NOVEMBER 19, 2014
[Retail] Love and Hate: The Pumpkin-Obsessed People Speak
'Just because Halloween is over and Christmas sections are popping up in every retail store doesn’t mean that pumpkin season is over. Pumpkins are a Thanksgiving staple and people can’t seem to get enough of this fall flavor. Microsoft Social Listening has been tracking our nation’s love/hate obsession with the taste of pumpkin through social media conversations and they visualized their findings in the infographic below. Via Column Five for Microsoft Social Listening. The mother of all pumpkin flavors, the pumpkin pie is most talked about in the blogosphere with a mostly 24.1%
SOCIALFISH | TUESDAY, NOVEMBER 18, 2014
[Retail] Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)
Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. 'This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. Yet not many found it. Most people believed in the old cliché, ‘build it and they will come’, but it simply isn’t true. Your offer isn’t appealing enough. Make sure your offer is relevant to your business.
CONVERSTATIONS | TUESDAY, NOVEMBER 18, 2014
[Retail] Planning Your Work and Working Your Plan
Related Stories Tom Seaver: A Model of Consistency Buying a Business: Are You Ready to Take the Retail Plunge? Without a plan – and neglecting to follow your plan – you’ll be more prone to interruptions, active work not necessarily productive work, and saying “Yes” when saying “No” might have been more prudent and profitable. Discipline without Direction is Drudgery. Donald Whitney. Click To Tweet - Powered By CoSchedule By planning your work, it is easier to work the plan. Is your plan in harmony with your vision, capabilities, and constraints?
SOCIALNOMICS | MONDAY, NOVEMBER 17, 2014
[Retail] Picture Better Marketing with Social Media
Companies and organizations from satellite TV providers like DirectTV to the top multi-product retailers like Target and Walmart to professional sports teams, all engage in social media and what it has to offer. Social Media Brand marketing retail social networking television 'Whether you are a large company or one of the countless mom and pop shops that dot the nation in all 50 states, marketing your brand correctly is as important as anything else on your to-do list. Socializing Can’t Hurt Your Business. Followers and Friends Keep Growing. million Twitter followers.
CONVERSTATIONS | MONDAY, NOVEMBER 17, 2014
[Retail] Tom Seaver: A Model of Consistency
Related Stories Buying a Business: Are You Ready to Take the Retail Plunge? 'In baseball, Tom Seaver was a model of consistency. He still holds the highest mark of votes on his way into the Baseball Hall of Fame. In baseball, my theory is to strive for consistency, not to worry about the numbers. If If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end. ~ Tom Seaver #136063133 / gettyimages.com Upon my return after a year of serving in the ministry mission field (domestic), I knew consistency would be a key to rebuilding.
CONVERSTATIONS | SUNDAY, NOVEMBER 16, 2014
[Retail] Week in Review: Posts and Podcasts Nov 9 – Nov 15, 2014
Buying a Business: Are You Ready to Take the Retail Plunge? 'Week in Review November 9 – November 15: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: November 15, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Too Many Carrots?
CONVERSTATIONS | FRIDAY, NOVEMBER 14, 2014
[Retail] Buying a Business: Are You Ready to Take the Retail Plunge?
Any good tutorial or book on how to start a retail business will include this as the first step. how you will sell your goods (online vs retail vs both), and how you will raise the funds to get started. Francois Bondiguel is from Vend , a point-of-sale, inventory, and customer loyalty software that helps over 12,000 retailers manage and grow their business. Buying a Business: Are You Ready to Take the Retail Plunge? You just finished reading Buying a Business: Are You Ready to Take the Retail Plunge? ! Are you ready to take the plunge? Get specific.
CONVINCE & CONVERT | THURSDAY, NOVEMBER 13, 2014
[Retail] 5 Examples of Inspired Checkout Processes That Bring Results
You have your very own cashier every single time you decide to log on to your favorite ecommerce site and indulge in some retail therapy. Brick and mortar retail giant Nordstrom hits the nail on the head with their brand new checkout design. 'One of the best things about online shopping is not having to wait in line behind a long line of equally frustrated shoppers at the cash register. The problems begin when this so called ‘personal cashier’ behaves like a nitpicking ringmaster, making you jump through a million hoops till you can wave them goodbye. Minimal steps? steps.
CONVINCE & CONVERT | WEDNESDAY, NOVEMBER 12, 2014
[Retail] The Best Video Content About the Greatest Feeling on Earth
That being said, the negotiations often end well since the synergies are there: The musicians (and the labels) get exposed to new audiences while the Guitar Center gets content to share that supports the brand experience and even drives retail. 'Image via Guitar Center. I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”. These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But, the impact is massive.
DREW'S MARKETING MINUTE | TUESDAY, NOVEMBER 11, 2014
[Retail] Big data delivers customized experiences or it’s just noise
Big data needs to mean personalizing offers: Some big box retailers are using data from loyalty card holders to offer different coupons to different shoppers based on insights gleaned via analytics—in essence, personalizing pricing. 'If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. And now. Your buyers have the same expectations.
SOCIALNOMICS | MONDAY, NOVEMBER 10, 2014
[Retail] Get Your Game on with Social Media
According to Monthly Consumer Survey , holiday spending accounts for nearly 20 percent of total annual retail sales for retailers. Retailers know that roughly 65 percent of shoppers will shop online before making a purchase. Retailers are also aware that nearly everyone in America – including both individuals and businesses – use some form of social media. Social media has become an incredible way for retailers to advertise their products, offer deals, make sales and gain customers. How to shop for gifts using social media. Christmas gift ideas.
SMALL BUSINESS MAVERICKS | MONDAY, NOVEMBER 10, 2014
[Retail] Tis The Season For Marketing Mistakes
Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” The numbers show the inconsistencies: 16% of customers start shopping before Halloween – BUT – 55% of retailers start promoting holiday shopping before Halloween. 54% of shoppers say stores don’t provide enough information – BUT – 87% of retailers feel they give all the info the consumer needs. 'This is a crazy time of year for marketers. Yikes!
FRESHNETWORKS | MONDAY, NOVEMBER 10, 2014
[Retail] Agile Innovation Update November 2014
Online and physical worlds converge as retailers look to create an omni-channel Christmas shopping experience. The lines between the online and physical world look set to blur as internet and high street retailers alike seek to meet consumer expectations for an omni-channel shopping experience this Christmas. According to the Wall Street Journal, online giant Amazon has announced plans to open its first physical store in time for Christmas in Manhattan , whilst high street retailers are integrating digital technology into the in-store environment.
DIGITAL DIVA | WEDNESDAY, NOVEMBER 5, 2014
[Retail] How to style a rented home
They put together a ‘Blogger Style Challenge’ and invited A Beautiful Space , Kat Got The Cream and myself to choose items from high street retailers that would perk up a rented home… and to keep the amount under £300. 'Rented homes can be hard to stamp your own personality on…you’re limited by what you can change. But that doesn’t mean it’s impossible. Clever selection of both furniture and also the detail of ‘stuff’ in the home can really transform a place from drab to fab. www.cityliving.co.uk/blogger-style-challenge/#digital-diva.
FRESHNETWORKS | WEDNESDAY, NOVEMBER 5, 2014
[Retail] Marketers embracing the world of wearable tech
Global retail revenue from smart wearable devices is estimated to reach over $13bn by 2016 and over $52bn by 2019, according to Juniper. 'There’s a new way for marketers to understand more about reactions to campaigns – and the answer is on the wrist. UK-based Studio XO has created the XOX Sensory Wristband to provide real-time data on the way adverts are received. The wristbands measure biometrics such as heartbeat, breathing and body temperature. Over the past few weeks we’ve discussed the rise of wearable tech on the blog, in particular the Apple Watch.
TWIST IMAGE | WEDNESDAY, NOVEMBER 5, 2014
[Retail] How Your Brand Should Tell A Beautiful Story
retail. advertising b2b b2c blackfriday brand brandattributes casestudies casestudy commercial customerloyalty cybermonday digitalmarketing documentary internetculture marketingchannel media nationalgeographic onlinevideo patagonia retail shopping shortfilm socialmedia testimonial whitepaper wordofmouth wordofmouthmarketing wornwear youtube yvonchouinard 'Before you do anything, please watch this: It''s almost perfect, isn''t it? don''t even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube , that will change. and not the rule.
DANNY BROWN | TUESDAY, NOVEMBER 4, 2014
[Retail] Why Context Marketing is Nothing New
Retailers, for example, use context in everything they do when it comes to their marketing campaigns. 'So, the latest buzzword in the online space is context marketing , or the ability to look into the context of what your customers want and deliver on that need. And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing , advocacy marketing, persona marketing and, yes, influence marketing (guilty of that one). Context in Marketing is Nothing New. If bounced, clean list. Context Marketing in the Offline Space.
ENGAGING BRAND | TUESDAY, NOVEMBER 4, 2014
[Retail] 510 – Customer Feedback and Social Media
Today Mark Pettit, Sales & Marketing Director, Hermes talks to me about “the power of social media and how it is critical that retailers invest in developing engaging social strategies whilst ensuring a framework is in place to respond to the needs of the customer in the shortest time possible” The listener of the week – chosen from anyone who shares about the show or leaves a review on iTunes as my way of saying thank you, thank you, thank you for sharing – is Hermann Brinkel. But how? Today we discuss. Is social media a tool or a sales channel?
PROBLOGGER | MONDAY, NOVEMBER 3, 2014
[Retail] Never Too Soon: Using Your Blog to Generate Sales During the Holiday Season
After all, you are an expert in your industry , and your customers will surely think of you as such should you deliver consistently as both a content provider and retailer. 'Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. For those fortunate enough to have a wealth of resources at their disposal, this will mean lavish advertising campaigns that will feature them prominently on the most highly-trafficked sites on the net. There’s two reasons for that.
CONVINCE & CONVERT | WEDNESDAY, OCTOBER 29, 2014
[Retail] How Google Trends Helps Employers and Job Seekers
Amazon is the most searched retail company and 50% more popular than #2, Walmart. 'Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. It’s a win-win. cowbell creates joy for you and other people.
ENGAGE | WEDNESDAY, OCTOBER 29, 2014
[Retail] Why the Best Marketers Ask If You Want Fries with That
In a recent survey, senior marketers across a handful of verticals (including automotive, technology, health care, retail and B2B) were asked what skills they thought were most associated with success in today’s marketing landscape. 'In the modern attention economy, a marketer''s caliber tends to be judged on the ability to discern noise from signal, making sense out of the deluge of data that overwhelms our collective senses and minds of everyone from the C-suite to the ground floor. The soft skills honed while dealing with and learning from all types of customers (i.e.
FIREBELLY | MONDAY, OCTOBER 27, 2014
[Retail] Firebelly Showcase: HerRoom Video Infographic
'Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit. Blog Video
CONVERSTATIONS | SATURDAY, OCTOBER 25, 2014
[Retail] Tools and Apps with a Mobile Mindset – LIFT Clips
THINK – Tapping Into the Power of Mobile for Retail. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Resize and Crop Your Image on PicMonkey. Can''t see the video in your RSS reader or email? Click Here! IMPROVE – How to Create an Explainer Video with the Vidra App. Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! –. LIFT Video
CONVERSTATIONS | FRIDAY, OCTOBER 24, 2014
[Retail] Tips for Mobile Marketing: How to Bring Customers Into Your Store
That makes store locator links on websites one of the most effective ways retailers can get shoppers into their brick-and-mortar stores. Here are three tips to make sure your mobile marketing efforts are bringing customers into your store: Enhance Your Store Locator Vend Blog’s Francesca Nicasio has some important pointers for retailers regarding their store locators. She advises retailers to put their store locator link on every page of their mobile sites, not just one. This makes it easy to find and always there for busy shoppers. Consider leaving a comment!
SOCIALNOMICS | TUESDAY, OCTOBER 21, 2014
[Retail] Go Home with Social Media
With more than 80 percent of small businesses (and almost 100 percent of large businesses) using social media, the various platforms can be a great way for homeowners to connect with local handymen, remodeling companies and home improvement retailers. 'Owning a home comes with a good share of responsibilities. You need to take care of the yard, keep the exterior clean and looking nice, keep the interior in good condition, fix any appliances or items that break and more. Connecting with Businesses to Protect Your Home. Are they hiring? Are they offering any discounts this week?
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 21, 2014
[Retail] Manufacturers: Do You Have a Loyalty Program?
If you were a retailer, it would be much simpler to develop a program. 'We all want to capture more business, and the best source of that is from existing customers. But if you’re a manufacturer who sells through distribution channels, your challenge is where do you put your efforts … at the distributor or end user? You’re between a rock and a hard place. From a distributor’s perspective, all manufacturers are trying to get more time and attention. If you’re an A or B line item, chances are you’ll get some time. And what about the cost?
FRESHNETWORKS | MONDAY, OCTOBER 20, 2014
[Retail] Samsung and the dangers of the tech hardware business
The pricing model in the UK, where the price is amortised over the course of a two year contract, serves to disguise this, but a new handset generally retails outside of a contract at over £300. 'So recently the feted poster girl for consumer tech hardware, this month Samsung posted a profit warning triggered primarily by a decline in sales of its flagship Galaxy smartphones. Forecasts of doom were swift. Strong words, but given the history of the technology hardware market this is all in no way surprising. Samsung’s mobile trouble has more to do with operating systems. Happy days.
CONVERSTATIONS | FRIDAY, OCTOBER 17, 2014
[Retail] Remarkable eCommerce Results With Small Steps
However, there are basic rules that all retailers should keep. Retailers have to make sure their site focuses on the products and purchase, and avoid any additional factors that would bemuse people. Retailers have to make sure that buyers will feel confident about making the right choice when they’re about to buy something from the site. 'Guest Post from Kinsta.com All eCommerce website owners try to make efforts to increase the number of visitors to their sites. And then, some of them have to face the fact that a visitor doesn’t equal to a customer. How it can be done?
FRESHNETWORKS | THURSDAY, OCTOBER 16, 2014
[Retail] Agile Innovation Update October 2014
This month we’re looking at Unilever’s pilot of a wearable device, the price consumers put on their data, a new partnership between mobile payments company Zapp and a number of British retailers, reports that Facebook is planning a peer-to-peer payments service and innovation trends in the European food and drink industry. British retailers look set to innovate their payment systems thanks to a partnership with Zapp. 'Each month we bring you the FreshMinds Agile Innovation Update. Unilever enters the world of wearable tech. Consumers put a price on their data.
JACOB MORGAN | THURSDAY, OCTOBER 16, 2014
[Retail] Why The Sharing Economy is Changing Everything
Instead of going to a box retailer to get something you an go to Etsy and get something directly from individuals. Instead of going to a box retailer to get something you an go to Etsy and get something directly from individuals. 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. Forbes estimates “The revenue flowing through the share economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%. What this episode is about and why you should care.
SOCIALFISH | TUESDAY, OCTOBER 14, 2014
[Retail] The Pillars of Online Marketing Success in 2014 & Beyond
Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. 'As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. It also means a few others things; your number of competitors are increasing daily; tactics that once produced high conversion rates are now diluted and less effective and you will need to invest more in making your mark and selling online. Image source. Develop for Mobile First. Image source.
FRESHNETWORKS | FRIDAY, OCTOBER 10, 2014
[Retail] 5 companies using hackathons to drive innovation
Retail Week. As part of its Technology and E-commerce Summit, Retail Week held a 24-hour hackathon with the aim of ‘creating the ultimate customer experience’. The idea, conceived by Dutch company Kega Retail , would mean if an item is abandoned in an online basket, the next time that customer is passing the retailer’s physical store, they would receive a message to their mobile via iBeacon with promotions prompting them to invest, hopefully resulting in sales conversions for the company in question. Hasbro. Unilever. Tesco. CaixaBank and Global Payments.
TWIST IMAGE | THURSDAY, OCTOBER 9, 2014
[Retail] The True Omni-Channel Is Convergence
" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. online retail.
TWIST IMAGE | FRIDAY, OCTOBER 3, 2014
[Retail] Six Links Worthy Of Your Attention #224
Disruption of retail. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Reddit. "The book The Hot Zone is a chilling story of America''s last Ebola outbreak. That one didn''t get any people, just monkeys. But it''s still a great cautionary tale, and required reading for medical students. This week, America''s first confirmed case of Ebola hit Texas, so I thought I''d send along a Reddit AMA (Ask Me Anything) by Richard Preston done a month ago. " (Alistair for Hugh). Exodus - Aeon. "My wife sent me this.
FRESHNETWORKS | FRIDAY, OCTOBER 3, 2014
[Retail] Walmart brings the ‘quantified self’ to supermarket shopping
The retailer’s new programme is the latest in the ‘quantified self’ trend aiming to satisfy customers’ eagerness to analyse their own data themselves, rather than letting brands do it for them. Customer experience Data visualisation Digital tools and technologies Mobile Retail Apple Watch Brand Match iCloud iPhone quantified self Savings Catcher Walmart 'Walmart, the world’s largest public company according to this year’s Fortune Global 500 list, is letting its shoppers analyse their own shopping habits data. In this sense, the scheme is similar to Sainsbury’s Brand Match.
PAUL GILLIN | THURSDAY, OCTOBER 2, 2014
[Retail] American Express Dreams Up a Potential Win-Win-Win
According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. 'Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques to support local Etsy sellers by hosting Trunk Shows. That’s a rare win-win-win.
KYLE LACY | WEDNESDAY, OCTOBER 1, 2014
[Retail] Seven Trends Transforming Customer Communication (Presentation)
Amazon is still revolutionizing ecommerce and retail. 'This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital marketing conference. . Moments Matter. Take advantage of every experience the customer has with your brand no matter what the interaction is and what device it’s happening on. Moments really do matter when technology allows us to reach our customers at any stage along the customer journey. Connected Consumer. Brand Personalization.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 29, 2014
[Retail] How Marketers Can Get Back to Modern Marketing
His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. 'Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers. Read the whole entry.
ENGAGING BRAND | MONDAY, SEPTEMBER 29, 2014
[Retail] Show 505 – Build a Brand That Reflects You
How a newsletter can be the equivalent of physical retail space for an online business. 'Do you find yourself working on or in a business without feeling the true passion for it? Do you struggle to understand how to build a business and build a brand that reflects the true you rather than your skill set? Today I am joined by Andy Hayes founded PlumDeluxe , a website that helps you create moments that matter. The listener of the week is Karen Burnham , chosen from all the people who have shared this post or left a review on iTunes. How to build a brand that reflects you.
PROBLOGGER | SATURDAY, SEPTEMBER 27, 2014
[Retail] 7 Powerful Tips for a Winning Twitter Sales Strategy
If you own a retail store or a small business that involves personally meeting customers, then this feature is for you. 'This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But are you getting any real value from the time you spend on Twitter? Have you been able to engage your potential or existing customers? Have you ever created enough momentum with your Tweets to impact your sales numbers?
SOCIALNOMICS | THURSDAY, SEPTEMBER 25, 2014
[Retail] Don’t Be Frightened by Social Media
'When any holiday rolls around, retailers start preparing weeks (or even months) in advance to promote their holiday-related products. Retailers big and small release and promote their Halloween costumes, candy, décor items, T-shirts and other promotional products. Retailers such as Walmart typically carry a wide array of costumes for shockingly low prices, so you could advertise where to purchase these costumes from in your contest. Conducting surveys are not only fun for your customers, but they also give your retail store valuable insight on what the customers want.
SOCIALFISH | WEDNESDAY, SEPTEMBER 24, 2014
[Retail] Understanding B2B Online Reviews
Unlike customer reviews for consumer industries like restaurants and retail, where sites like Yelp and Urbanspoon make it easy and convenient for customers to post their experience with a brand or business, there are not nearly as many commonly known platforms for posting B2B online reviews. 'Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. Ask for Them. More like this.
FRESHNETWORKS | WEDNESDAY, SEPTEMBER 24, 2014
[Retail] Is a cashless society finally on the cards?
More significantly though, mobile payment firms are now forging increasingly powerful and meaningful partnerships with high street banks and retailers. Having said this, some retailers – such as Walmart and Best Buy – have already shunned the giant’s NFC technology due to excessive associated costs and its inability to function with other operating systems such as Android. 'Hype around mobile payments has existed for years, and several false starts have led most of us sceptics to believe that this hype is tantamount to nothing more than hot air.
FRESHNETWORKS | WEDNESDAY, SEPTEMBER 24, 2014
[Retail] Twitter follows in Facebook’s footsteps with new plans for social e-commerce
The potential for retailers to incorporate Twitter in their businesses has also been on show recently. 'Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button , which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy, as the social network began testing its own ‘buy’ button in July.
TWIST IMAGE | TUESDAY, SEPTEMBER 23, 2014
[Retail] Lies My Brand Told Me
retail experience. 'I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old and loyal. The week before last, I went on to their website to reserve an iPhone 6 and was told that I am number 1300 (or something) in the cue, and that they will notify me when the device is ready to be picked up in-store. Imagine my surprise to have received that call on the day that the device launched. That''s when things got funky. Victory! Or not. went home.
DANNY BROWN | MONDAY, SEPTEMBER 22, 2014
[Retail] New Ebook on Sale: Why Simple Works
Buy Why Simple Works now for just $0.99 – choose your preferred retailer below. 'Marketing and business ideas can be overloaded with so many facts that none of them actually stick. Sometimes the simplest of ideas work. Not always, but more often than you might expect. Letting the point speak for itself can be easier for marketers to create and customers to consume and retain. Which is where my new ebook, Why Simple Works , comes in. This eBook offers reasons why simple might work for you, your business, and your customers. Enjoy. Insights ebooks simplicity
TWIST IMAGE | FRIDAY, SEPTEMBER 19, 2014
[Retail] Don't Make Me Hate You
When you visit your big box electronics retailer, it''s hard to make headway on which TV to buy. electronics retailer. retail. 'Marketers often think they''re being smart. Most of the time, we''re being very stupid. Over the years, television manufacturers have - somewhat - overcome this hurdle by covering corners of the TV with a removable sticker. These stickers highlight everything from resolution, to types of cable inputs to other kinds of smart features that the screens have built into them (like Netflix , etc.). This is smart marketing. It made me laugh. It festers.
CONVERSTATIONS | THURSDAY, SEPTEMBER 18, 2014
[Retail] “Stay Contagious and Courageous”
It’s in my bio ) Having learned so long ago when I was in retail management, (I think I picked it up from Zig Ziglar ), I began using the phrase, “Stay Contagious” as a way of complimenting someone. 'I believe that we’re all contagious (whether we admit it or not) and we each choose which contagion to spread. Not so much that they would remember me – but that they would remember the compliment … and stay contagious with who they are. Later, I added “…and courageous” because it can be difficult to be different. Consider leaving a comment!
DIGITAL DIVA | SUNDAY, SEPTEMBER 14, 2014
[Retail] Buying too much skincare…and getting practical for once
My very talented husband runs Dowsing & Reynolds, an online lighting retailer. 'It’s a busy month so far, getting over the log cabin weekend from last week … a full workload and lots of house-related chores (searching for the perfect flooring stopped being fun weeks ago). This week I’ve been mostly… Wearing Clothes. Errr… I do always do that, it’s just that I used to do quite a few ‘What I Wore Today’ posts, either on this blog or over at WIWT.com… but I get lazy and forget. bought a LOT of Ole Henriksen. Girl logic. Bargain!
TWIST IMAGE | FRIDAY, SEPTEMBER 12, 2014
[Retail] Six Links Worthy Of Your Attention #221
It turns out that when the big book retailers went public, it forced them to be innovative, high-growth and chase Amazon. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Now we have a computer on our wrist, and sarcasm and vitriol in our feeds. But it wasn''t always this way. Here''s a 1995 promotional video for Neoglyphics - a Web design company. Watching this video a friend pointed me at made me remember just how idyllic things were, or maybe I''m just a grumpy old man. Hey kids! Get off my lawn!" amazon.
DANNY BROWN | FRIDAY, SEPTEMBER 12, 2014
[Retail] The Boy With the Bread
Large retailers moved in, chain stores replaced family businesses, and the boy-now-a-man saw his long-passed father’s beloved bakery suffer. 'In a small town not far from you, a boy watched his father at work. His father was the town baker, and every morning without fail he’d rise at 3:00am to begin the day’s baking. Fresh pastries, sugar-coated sweetbread, biscuits of all shapes and sizes and – the most popular – the softest bread you could ever hope to eat. All the ingredients for the bakery came from the local farmers and shops. It was the thing that shaped the boy’s future.
VIPER CHILL | FRIDAY, SEPTEMBER 12, 2014
[Retail] SEO and the Stock Market: How to Profit from Google Penalties
was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. They have a huge reliance on search traffic (I would trust Similar Web here far more than Alexa due to the nature of their industry) and they’re in a field which has already seen a rival – Retail Me Not – lose substantial traffic after Google updates. Homeshop 18 are an Indian online retail store hoping to IPO on the NASDAQ later this year. When Panda 4.0 Airbnb. Airwatch. AppNexus.
FRESHNETWORKS | FRIDAY, SEPTEMBER 12, 2014
[Retail] Agile innovation update September 2014
The event, which kicks off today, will see agile teams of web developers, marketers, designers and entrepreneurs come together to consider how the retailer can tap into digital, social and mobile to encourage consumers to live a healthy lifestyle. 'Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at Uber’s agile approach to service development, Barclaycard’s plans to use its wearable payments technology as an insight tool and Tesco’s hackathon to drive innovation. Uber leads the way in agile service development.
ENGAGING BRAND | WEDNESDAY, SEPTEMBER 10, 2014
[Retail] 3 Vital Ingredients of Effective Content Marketing
Bar codes were first thought about in 1948 by Bernard Silver and in principle they are a wonderful invention; wonderful for the consumer for speed and the retailer for both speed and inventory control. Readability is core to the effectiveness for both the consumer and the retailer. 'Have you ever been irritated by those self service checkouts? It doesn’t seem to recognise the bar code and just when you were using it to save time…you actually spend more time waiting for someone to come and help. The problem has always been readability on certain packaging.
CHARLENE LI | TUESDAY, SEPTEMBER 9, 2014
[Retail] Apple Watch: Transforming Apple into a Luxury Fashion Retailer
The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li. Gadgets Retail Wearables apple apple store apple watch fashion IoT retail style wearables 'While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […].
THE REALTIME REPORT | TUESDAY, SEPTEMBER 9, 2014
[Retail] Tweet, Pay, Love: The Modern-Day Social Media Pop-up
'This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). About the Author Rupa is co-founder of Yes Sir , one of Europe’s leading men’s grooming online retailers and co-founder of Brand us Social (BUS), a forward-looking Social Media and Digital intelligence and events company providing news, data and conferences. She Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.
ENGAGING BRAND | MONDAY, SEPTEMBER 8, 2014
[Retail] Avoid this Big Sales and Marketing Mistake
Yes, it depends on how many customers that you have…wholesale, retail, customer and consumer… but unless there is one overall strategy, then you will have difficulty in creating a seamless flow for the customer. 'How close should sales and marketing actually work? question put by one of Insider Secrets subscribers… Sales and marketing have the same foundation. They are wanting customers, they are wanting sales. So the aim is the same, they are just at different ends of the conversion process. Sales and marketing as terms are really now defunct to a large extent.
JACOB MORGAN | THURSDAY, SEPTEMBER 4, 2014
[Retail] The Future of Work Podcast, Episode 3: Deb Acosta – Cities of the Future
billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council]. billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council] What this episode is about and why you should care In Episode 3 we explore the idea of the “smart city” and the “future city.” 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. San Leandro Next.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 3, 2014
[Retail] Bank Marketers: Be As Smart As Amazon
If only the Retail Banking world would take a few lessons…. However, through the use of multichannel marketing databases and some rudimentary tag management, retail banks should be able to link my interest in their emails to my POS and web activity. 'I am asked frequently by clients and students to give an example of the marketer I most admire for using the insights and technology available to them – and I keep returning to Amazon.com. Notwithstanding their sharp elbows with manufacturers and publishers, they create a consumer experience that markets itself. Recognize Me.
CONVERSTATIONS | SATURDAY, AUGUST 30, 2014
[Retail] Identify, Expand, Organize, and Rethink Your Business (LIFT Clips)
Think – Uncommon Retail and ReThink the Retail Experience. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn – How to Identify an Opportunity and Launch Your Business. Can''t see the video in your RSS reader or email? Click Here! Improve – Expanding Our Perception (Improving Our ‘Now’). Can''t see the video in your RSS reader or email? Click Here!
CONVERSTATIONS | FRIDAY, AUGUST 29, 2014
[Retail] Voice of Customer (VoC) Metrics for Small Business
He has 5+ years’ experience working in retail management and is currently taking his people-first approach to the transportation-industry working as a customer consultant. 'Guest Post by Trevor Grey. One thing that I found common with all of my clients was that although their prerequisites were different, they were all looking to launch a VoC program but felt uncertain about the key metrics they should be using. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics.
TWIST IMAGE | THURSDAY, AUGUST 28, 2014
[Retail] A Twitch In Time
Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. 'Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). People are into it. It is my being. advertising.
SMALL BUSINESS MAVERICKS | THURSDAY, AUGUST 28, 2014
[Retail] Are You Using The Best Way To Get Traffic To Your Site?
recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed which was the most effective driver of traffic; organic search, paid, display /email or social. . Retail and Hospitality do best with paying for search marketing. 'Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “ You can pay and pay but organic search still wins.”
FRESHNETWORKS | THURSDAY, AUGUST 28, 2014
[Retail] iBeacon-enabled mannequins come to House of Fraser stores
House of Fraser has now joined a long list of retailers harnessing this technology including Waitrose, Hamleys, Armani, Longchamp and Hackett. While Retailers that succeed in balancing the promotion and subsequent sale of their products with not alienating their customers through frequent and often frustrating notifications could find themselves with a winning combination. 'Adoption of iBeacon technology is growing at a phenomenal rate. Offers and rewards will also be accessible through this service. The key here is balance.
VIPER CHILL | WEDNESDAY, AUGUST 27, 2014
[Retail] Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
From what I see the market is crying out for the SEO gurus in the automotive, retail, medical and other industries. 'As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. SEO is just one of the many ways to generate traffic online.
JEFF KORHAN | WEDNESDAY, AUGUST 27, 2014
[Retail] Communicate a Bigger Vision with Content Marketing
Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. 'If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing used to open doors. Now it has to go further and communicate what happens once the door is opened , whether that happens on or offline. The Internet is Your Shark Tank. The sales team used to make the first impression with new buyers.
FRESHNETWORKS | TUESDAY, AUGUST 26, 2014
[Retail] Beyond the hype: The Co-op’s tech-enabled research trolleys
Customer experience Digital tools and technologies Future of market research Innovation Retail Co-op trolleys in-store market research innovation market research research tablet trollies Technology 'The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores. . In this way, the trolleys will enable the Co-op to gain feedback in near real-time from customers in-situ , by providing insights into what they think and feel in-store. The world foods? The spreads?
CONVERSTATIONS | SUNDAY, AUGUST 24, 2014
[Retail] Week in Review August 17 – August 23, 2014: Posts and Podcasts
48: Get on the Other Side of the Retail Counter. 'Week in Review August 17 – August 23: Posts and Podcasts from ConverStations and SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 23, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Slide Decks that LIFT. SBTD No.
FRESHNETWORKS | FRIDAY, AUGUST 22, 2014
[Retail] Five brands collaborating with startups to foster innovation
In March 2014, the retail giant launched JLAB , an initiative giving innovative startups the chance to become John Lewis suppliers. It’s not just retailers looking to collaborate with startups. 'Every week, we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. Last Last week, we discussed why banks need to behave more like startups so in this week’s Friday picks we’re looking at five corporates who are trying to do just that by working more closely with startup businesses.
SOCIALNOMICS | THURSDAY, AUGUST 21, 2014
[Retail] Make the Grade with Social Media
Take a look at the South Shore Smart Basics Twin Platform Bed, Black product, easily found at retailers like Walmart for decorating a room. Other furniture found at such retailers fit the bill just right, and you can follow their social media sites for not only discounts and deals, but also ideas for decorating and making the most of your budget. 'It’s that back to school time and even though those younger years cost a bit on school supplies, the college ones do add up. Not just tuition, but those back to school items from books and calculators to dorm and apartment needs.
ENGAGING BRAND | THURSDAY, AUGUST 21, 2014
[Retail] Boost Your Social Media Marketing, Ignore Naysayers
From a rational point of view, the Internet is a growing retail space and even more importantly the most significant place for research (or browsing) before purchase. 'The Engaging Brand. “Social marketing is all about the right side of the brain. It is all about mushy stuff that doesn’t pay the wages” Really? Is that really how some people see social marketing ? Then here is what we need to do… don’t say a word! Is there a rational argument for social media marketing? Tweet this). this year to reach $1.500 trillion. Tweet this ). Period. Need more ideas?
DANNY BROWN | WEDNESDAY, AUGUST 20, 2014
[Retail] Loyalty Is Not a Given – Like Trust, It Needs to be Earned
Any brand can make split decisions in the showroom or retail space, and entice the customer to buy because of that decision (an extra 10% off, for example, or an extra year’s warranty). 'Back in July 2012, I spoke at an event in Toronto. During my talk, I made a quip about whether or not anyone still used Canadian smartphone giant BlackBerry (previously known as RIM). While it was a throwaway joke that most people laughed at, it attracted its share of criticism too. suggested BlackBerry couldn’t, even though I really wanted them to succeed, being a Canadian company.
FRESHNETWORKS | WEDNESDAY, AUGUST 20, 2014
[Retail] Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?
If Facebook takes a small cut of sales, or charges retailers for selling their products on the site, e-commerce could be a way of monetising the social network beyond advertising revenue. Clothes firm Gap and games retailer Gamestop have both opened, then subsequently shut, stores – Forrester Research analyst Sucharita Mulpuru told Bloomberg that selling on the social network is “like trying to sell stuff to people while they’re hanging out with their friends at the bar.”. Twitter appears ready to monetise beyond advertising too, after acquiring payments company CardSpring.
SOCIALFISH | WEDNESDAY, AUGUST 20, 2014
[Retail] Living (And Working) In The Digital Age
Rakuten, a Japanese web retailer, also offers financial services. 'Guest post by Hilary Smith for SocialFish. ———— The famous Greek philosopher Plato said that necessity is the mother of invention. That means when there is a need for something, people have to find ways of getting it or achieving it. Businesses have facilitated the invention of new ideas for hundreds (even thousands) of years, and technology has kept necessity going, allowing businesses to be more and more innovative as certain tasks became easier to do and newer challenge arise. More like this.
SOCIALNOMICS | TUESDAY, AUGUST 19, 2014
[Retail] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
John Harding, human resource services partner at PwC in Manchester, said: “Just as advertisers and retailers are using data from customers’ online and social media activity to tailor their shopping experience, organisations could soon start using workers’ personal data (with their permission) to measure and anticipate performance and retention issues. 'Research indicates that 92% of children under the age of two already have a digital posting about them. What does that mean for this generation and the next as they grow up? Will they care more or less about privacy?
SMALL BUSINESS MAVERICKS | TUESDAY, AUGUST 19, 2014
[Retail] Are Your Customers Worried About Security?
One of the devastating effects of past retail security breaches was a drop in the number of people willing to shop in those stores. 'It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. People Want To Feel Safe On Your Site. One of the best ways to help customers feel confident is by making your privacy policies easy to find and easy to read.
JACOB MORGAN | MONDAY, AUGUST 18, 2014
[Retail] Pre-Order My New Book And Get Tons of Valuable Bonuses!
So just to recap, pre-order a hardcover copy of the book from one of the places below (or any other book retailer) by Sept 2 and email me proof of purchase at “firstname.lastname@example.org” and I’ll send you the bonuses via email, it’s that simple! 'The Future of Work is coming out on September 2 and I’m giving away a ton of cool stuff to anyone that pre-orders a hardcover copy of my book before that date. The orders must be shipped in the United States and it must be a hardcover copy of the book! The quantity usually starts at upwards of 500 copies.
PUSHING SOCIAL | FRIDAY, AUGUST 15, 2014
[Retail] Fired Up Friday – 138 Days
Starbucks began as a espresso maker and coffee bean retailer. 'You have 138 days left to make things happen this year. Look at your business goals. How are you doing? Are you going to finish the year with solid progress, wins, and valuable lessons learned? or… Will you coast into 2015 no better than you were on January 1st, 2014? The good news is that it is all up to you. You have time to fix the problems and get your business moving in the right direction. If your momentum has stalled: Get A Coach. Sometimes you don’t know what you don’t know. Pivot. Nokia was a paper mill.
PROBLOGGER | THURSDAY, AUGUST 14, 2014
[Retail] 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
Be sure to include the link to your website, and whenever you mention a particular title, link to that title’s book page on your site or, better yet, directly to a retailer page. 'This is a guest contribution from author Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. Flash forward to present day. she bemoaned.
TRADESMEN INSIGHTS | THURSDAY, AUGUST 14, 2014
[Retail] An Interview with Habitat for Humanity Executive Director, John Habat
Our ReStore is a go-to used and new retail store for construction items, and tools top the list of desired products. 'Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with John Habat, executive director of the Greater Cleveland Habitat for Humanity to find out more about him, Habitat for Humanity and their efforts. Here’s the conversation: Q. What is your position at Habitat for Humanity? years.
PROBLOGGER | TUESDAY, AUGUST 12, 2014
[Retail] Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps. 'This is a guest contribution from online journalist and entrepreneur Megan Ritter. Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you dont necessarily have to break the bank anymore to have the latest and greatest in technology. Director, Anybody?
DEVUMI | TUESDAY, AUGUST 12, 2014
[Retail] Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores
How retailers can connect their social media and their store. One of the biggest challenges for a retail store is seeing for themselves just how social media impacts their business. 'I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans. Then it hit me: I really wanted a donut from Dunkin. In store purchase numbers resulting directly from social media. Sale by Paul.
CONVINCE & CONVERT | FRIDAY, AUGUST 8, 2014
[Retail] How to Integrate Social Media in a True Omni-Channel Program
The second-largest home improvement retailer in the UK, Homebase distinguishes itself by offering a mix of the traditional DIY products with the more design-inspired products. 'Shop by Mission At Homebase , Siobhan Fitzpatrick is weaving social, digital, content, and mobile marketing into all facets of the organization. “We are currently on a transformation program to bring ideas, inspiration, small projects to life through our organization,” Siobhan says. Siobhan offers a. Read the whole entry.
SOCIALNOMICS | MONDAY, AUGUST 4, 2014
[Retail] How to Apply a “Customer First” Mentality to Your Ecommerce Business
Shopping cart abandonment is an online retailer’s nightmare. 'Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are created. In fact, the mobile strategy actually changed the way businesses reach out. Yet, we missed something along the way. Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. That something (someone, rather) has always been: the customer. Now, that stands corrected. Going mobile is mandatory. seconds)?
TWIST IMAGE | THURSDAY, JULY 31, 2014
[Retail] The Only Consumer That Matters
Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. How does this change retail?
CONVERSTATIONS | THURSDAY, JULY 31, 2014
[Retail] Is Guest Posting a Good Business Practice?
Interior Designer and Landscape Contractor; Auto Body and Tire Retailer) or the same type of customer in a different geographic region. 'There has been some debate over whether guest posting is a beneficial practice or a spammy practice, a positive or a negative. I’m not a fan of blanket statements. It’s probably why “It Depends” is so often at the tip of my tongue. When it comes to a small business owner publishing or writing a guest post, the reader (potential customer) is still the most important role in the process. Guest Posting and the Publisher. L.I.F.T.
CONVINCE & CONVERT | TUESDAY, JULY 29, 2014
[Retail] 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
'Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. 255,262 total article views From 0 ? 35 views per post.
NOWSOURCING | TUESDAY, JULY 29, 2014
[Retail] 5 Lessons Learned From Recent Retail Data Breaches
'5 Lessons Learned From Recent Retail Data Breaches [infographic]. Compliments of RetailCustomerExperience.com. Portfolio
SOCIALNOMICS | TUESDAY, JULY 29, 2014
[Retail] Make a Run for Social Media
You may find help from various merchandisers, from specialty stores to big box merchandisers, like Walmart who is a major retailer of the starter men’s mesh running shoe. So, check out your social media sites for running clubs, retailers, events, and anything running. 'So you’ve taken up running. Or maybe you’ve been a long time runner but want to change up you’re training. It may be hard to find that running community you’re looking for, but one place to turn which you may not have thought of is social media. ” you may very well be more apt to do it.
TWIST IMAGE | FRIDAY, JULY 25, 2014
[Retail] Six Links Worthy Of Your Attention #214
Retailers of the world, take note: this is how your empires crumble." 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I''m a big believer that, as a society, we aren''t ready to deal with abundance; worse, that capital concentration will ensure that the boon of automation and software will be increasingly poorly shared among humanity. get into a lot of arguments with people, particularly stubborn everyone-for-themselves Libertarians, about such things. " (Alistair for Hugh). It''s always increasing.
CONVINCE & CONVERT | WEDNESDAY, JULY 23, 2014
[Retail] 3 Steps for Getting Your Brand on the Back-to-School Shopping List
For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. pencils smart retailers will sell before the first day of school. 'Let’s be honest. Its bland predictability is a shame because there are nearly $300 per household at stake. Think of the millions of backpacks, sneakers, and No. Teen fashion brands are major stakeholders in the back-to-school frenzy. Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale. Read the whole entry.
TWIST IMAGE | TUESDAY, JULY 22, 2014
[Retail] Are Your Customers Frozen? Let It Go!
Think about it this way: if you buy one of my books, the author, the publisher, the publisher''s specific imprint, the book retailer and more are all fighting for you to connect to them. 'The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship , but something new is happening. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer. We have all types of businesses at attention. Know when to hold ''em. This happens a lot. Right? brand.
JACOB MORGAN | TUESDAY, JULY 22, 2014
[Retail] The Internet of Things is Coming to a Store Near You!
The internet of things is only going to get more mainstream from here and in the very near future you can expect to find devices and appliances of this kind at Target, Walgreen’s, Walmart, and pretty much any other major retail chain. 'If you recall, the internet of things is about connecting pretty much anything with an on and off switch whether it a car, a vacuum cleaner, a jet engine, or a toaster. The internet of things is clearly an important area for businesses but what about for the average consumer? Wink was developed by Quirky , an invention company based in NYC.
VIPER CHILL | MONDAY, JULY 21, 2014
[Retail] How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)
Unfortunately the latest Google updates have had a huge impact on RMN in the stock market: I’ve heard some rumors that there are some highly profitable hedge funds which do nothing but play the stock market for companies that are highly reliant on SEO (as are Retail Me Not). 'When I first started out with SEO I was determined to be as “whitehat” as possible. wouldn’t do anything to potentially risk my site being penalised by Google. Matt emailed me privately to ask that my content was only preaching white hat SEO and that he wouldn’t regret linking to me.
TWIST IMAGE | FRIDAY, JULY 18, 2014
[Retail] The End Of The Dial Tone
You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. 'Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
ENGAGING BRAND | FRIDAY, JULY 18, 2014
[Retail] The Ultimate Guide To Great Marketing Ideas
Think about retail, we browse. 'Why do we have marketing? Why don’t we just have a sales team? What do good marketing ideas add to your business? Great marketing ideas add the link between what you offer and the people who need it. So what question do great marketing ideas answer? Simply this… they take the customer through a journey of answering – What’s in it for me? To answer that question great marketing ideas create a flow of reasons to create awareness, gain attention to create engagement. Tweet this ). Think about Amazon, we browse. N = N otable charm.
PROBLOGGER | WEDNESDAY, JULY 16, 2014
[Retail] Top Tips to Help You Nail That Blogging Job Application
Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. 'Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. Who am I? m Steff. That would be silly. Genera
FRESHNETWORKS | WEDNESDAY, JULY 16, 2014
[Retail] Digital trends round-up July 2014
If Amazon is indeed able to break into the smartphone market and the technology takes off, the Fire Phone will help the online retailer strengthen its m-commerce offering and position itself favourability against competitors. 'Each month we bring you the FreshMinds trends round-up – a summary of innovations , new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world. Disruptor Instacart continues to expand across America. Caixabank launches largest wearable technology payments programme in Europe.