• SIMON MAINWARING  |  TUESDAY, APRIL 22, 2014
    [Retail] Apple, Earth Day, and The New Demands of Leadership
    As Apple further integrates environmental responsibility throughout its supply chain, product line, and retail marketing, the onus will fall on the company to shape the alternative energy and sustainability conversation beyond its own walls. 'On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Meanwhile the ad itself is emblematic of this journey.
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 22, 2014
    [Retail] An Innovative Approach to Outreach Marketing from a Quirky Brand
    The Goal Since Unclaimed Baggage has one a retail location—no online store component—their goal was to connect with bloggers who were in a 2-3 hour radius of their location. Unclaimed Baggage knew that they needed local bloggers to write about their retail experience, but they also needed them to have an affinity with their quirky but family-fun business model. They decided that retail and family oriented bloggers located in Alabama were the perfect fit. 'An innovative brand with a unique business model needs a creative way to market themselves. 
  • ENGAGE  |  MONDAY, APRIL 21, 2014
    [Retail] 5 Things I Learned at Postal Camp
    Not only can companies use technology integrated into the mail to drive customers to a retail location, connect them to a website, show them a video or help them make a purchase, but data from all of these interactions can also be measured and analyzed. 'Would you believe me if I told you that I heard about some interesting new technology-driven innovations … at the National Postal Forum? When I attended the conference in March, I learned a lot from the presentations that could help us make smart decisions for our clients. Data analytics are key.
  • SOCIALNOMICS  |  SUNDAY, APRIL 20, 2014
    [Retail] Stories of the two biggest success in viral video marketing
    Then other national retailers and from all around the globe started to distribute the product! 'The 14 th of April 2014 is the first anniversary of what I believe is the most successful viral video ever made by a brand on a mature market: Dove, Real beauty Sketches 1. The campaign was created by Unilever in 2004. The inception of the Dove Campaign for Real Beauty began after market research indicating that only 2% of women consider themselves beautiful. The campaign’s mission was to “to create a world where beauty is a source of confidence and not anxiety.” XpaOjMXyJGk.
  • JUGNOO  |  THURSDAY, APRIL 17, 2014
    [Retail] Social Discovery: Cracking The Code for Ecommerce Sites
    'Some interesting insights from the  8thBridge Social Commerce IQ (SCIQ) report that challenges some assumptions about how retailers are benefiting from social traffic and social discovery. Facebook is off the charts for the amount of traffic it is giving retailers compared to the other social platforms. For one, Facebook reigns supreme in providing traffic to ecommerce sites, beating out Pinterest by a large margin (and everything else for that matter). As well, Facebook upstream traffic pales beside what really boosts sales and time on site…and that is social discovery.
  • SOCIALNOMICS  |  WEDNESDAY, APRIL 16, 2014
    [Retail] Stories of the two biggest success in viral video marketing
    Then other national retailers and from all around the globe started to distribute the product! 'The 14th of April is the first anniversary of most successful online campaign on a mature market was created by Unilever in 2004 for the brand Dove. The inception of the Dove Campaign for Real Beauty began after market research indicating that only 2% of women consider themselves beautiful. The campaign’s mission was to “to create a world where beauty is a source of confidence and not anxiety.” ” The campaign really kicked off in 2006 with the famous ad “evolution”.
  • LOUIS GRAY  |  TUESDAY, APRIL 15, 2014
    [Retail] Why Nest Protect Reporting an Emergency Filled Me With Comfort
    And whether you think I''m biased because I work at Google, and can now count the Nest team as colleagues, consider I paid full retail for these devices (including the thermostat), and did so without any knowledge of an impending buy. '/via https://twitter.com/louisgray/status/456120763343327232 This morning, my Nexus 5 chirped with a notification I hadn''t seen before. While I was at the office, my Nest application was telling me, in no uncertain terms, that there was an Emergency in the kitchen at home. There was smoke, and the alarm from our Nest Protect smoke alarm was sounding.
  • VIPER CHILL  |  TUESDAY, APRIL 15, 2014
    [Retail] How to Build a Billion Dollar SEO Empire
    Jacob King was the first person to discover this back in 2013 and prompted Barry Schwartz, owner of Search Engine Roundtable to question whether Retail Me Not and other brands under Google Ventures’ watch would ever be subject to Google penalties. have to say that I agree with Barry’s conclusion in his post that I do believe Google would give Retail Me Not a penalty, but then side with his commenters in that it would purely be for public display, and it’s something that would quickly be dealt with and revoked if it were to ever happen. Billion dollars. Valpak.
  • SOCIALFISH  |  TUESDAY, APRIL 15, 2014
    [Retail] Easy B2B Tips for Google+ Users
    CJ Pony Parts is a retailer of parts for Mustang cars. 'Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own. Use Google Circles to Create Personas. Once your Google+ account is set up, use the Circles feature to your advantage and tailor content to specific groups. Create one for vendors, another for advertisers, and so on.
  • CONVERSTATIONS  |  MONDAY, APRIL 14, 2014
    [Retail] Pop-Up Shop at a Networking Event?
    Very much like pop-up stores as a growing trend of retail , setting up your own “pop-up table”at an event can help build a better business presence. 'At almost every local networking event or association workshop, there is a vacant table among the vendors and partners. Those vacant tables could be an opportunity. Often, these tables are the result of no-show vendors or slow sales by the host. Empty tables make the vendor area look less valuable. Offering to fill a table provides the host and registrants with a more robust event. Pop-Up Shop at a Networking Event?
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Retail] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    We segmented a retail dark post to a specific audience demographic who was about to or just embarked on a life-changing experience. 'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. And while it’s human nature to wish and hope things are easy, that’s often not the case. And sometimes, you have to pay to play. In February 2012, typical across-the-board reach was 16 percent or more. It has declined to less than 6.5 Facebook (as of January 2014) also has grown to more than 1.23
  • SOCIALNOMICS  |  FRIDAY, APRIL 11, 2014
    [Retail] Score With Social Media and the NFL
    In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise:   Following NFL Retailers for Deals. More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. Social media is quickly becoming the best channel for retailers to distribute deals and coupons. Retailers Prefer Social Media. Not only is advertising via social media a more effective approach to take for retailers, it’s a better route for shoppers as well.
  • FRESHNETWORKS   |  THURSDAY, APRIL 10, 2014
    [Retail] Could Atom, launching in 2015, be the UK’s first truly digital bank?
    In Poland, BRE’s digital-only subsidiary, mBank ,   quickly became the country’s third largest retail bank. 'The impact that digital technologies are having on financial services was underlined this week with the announcement that Metro Bank founder, Anthony Thomas, and First Direct Chief Executive, Mark Mullen, are to launch Atom, the UK’s first digital bank, next year. The bank, “designed entirely for the digital age” , will have no branches and will instead operate through online and mobile channels, making it the first of its kind in the UK. million. Not necessarily.
  • SOCIALFISH  |  WEDNESDAY, APRIL 9, 2014
    [Retail] What Pinterest’s Updated Policies Mean for Marketers
    ” That said, this shouldn’t prevent brands from continuing to expand their communities on Pinterest, as the network is already one of the key traffic-drivers for retailers and brands and will continue to drive successful and meaningful engagement. 'This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission. ———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. Paying Pinners. Accessing Data. Contests. What This All Means. What Can Your Brand Do?
  • CONVINCE & CONVERT  |  TUESDAY, APRIL 8, 2014
    [Retail] Expinion Social Pros
    'And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Podcast Page Sponsors
  • CONVINCE & CONVERT  |  THURSDAY, APRIL 3, 2014
    [Retail] Expion – Top 50 Brands Social Media Report
    'And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors
  • TWIST IMAGE  |  WEDNESDAY, APRIL 2, 2014
    [Retail] The Speed Of Brands And Other Stuff
    Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? Competition becomes fierce and suddenly the technology running retail looks more like high frequency trading systems that are customized than anything else. future of retail. retail. retail technology. retailer.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, MARCH 31, 2014
    [Retail] To Pin Or Not To Pin
    Social Media business e-commerce Pinterest products retail 'Constant Contact has a great post on how to determine what is pinnable on Pinterest. It’s a useful post, particularly if you don’t own an e-commerce website or don’t sell physical products. You may think that you don’t have anything you can pin, but you’d be wrong. Pinterest isn’t necessarily about promoting your own products. You can promote your business indirectly by promoting others. couple of sentences of commentary can demonstrate you understand how to fix problems. Think “vibe.”
  • WRITTENT BLOG  |  MONDAY, MARCH 31, 2014
    [Retail] The 15 Best Facebook Posts Ever Written
    Walmart’s battle of the likes versus shares yielded over 300,000 votes for the major retailer. 'I’m confident that for most social media managers, the path to gaining engagement isn’t always simple. While research is pretty clear that visual content reigns supreme, this rule isn’t always absolute: Image credit: wildfire. Every marketing professional knows what it’s like to pen a brilliant post, create a custom image, source the perfect quote, and…hear crickets. Your fans just don’t see the brilliance behind your post the way you do. Starbucks. Image credit: starbucks. Disney.
  • THE RELATIONSHIP ECONOMY  |  WEDNESDAY, MARCH 26, 2014
    [Retail] Uncommon vs. Common Causes
    The increase in data represents a 60% potential increase in retailers’ operating margins from the insights gained about consumer preferences. 'Common cause are events, occurrences and points of reference that are considered normal variation. Uncommon cause are unusual events that aren’t common. The reaction to common vs. uncommon causes are different. Traditional wisdom would tell us to work on improving common causes of errors while simply noting uncommon causes of errors. Let’s say you drive the same road to work every day and on average it takes you 30 minutes to get to work.
  • THE REALTIME REPORT  |  TUESDAY, MARCH 25, 2014
    [Retail] Social Media Sites Rank Lowest For Customer Satisfaction
    Specialty Retail Stores 79. Internet Retail 78. 'Out of websites in 33 industries, social media sites provide the least satisfying experience,  according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 out of 100; social media websites rank at the bottom of the barrel with an average of 68. Credit unions earned the top score for website customer satisfaction with a score of 86, followed closely by consumer shipping and banks at 85. However, there are plenty of exceptions.
  • LOUIS GRAY  |  MONDAY, MARCH 24, 2014
    [Retail] We've Gone Solar. The Data Already Shows Green Benefits.
    bought my Nest thermostat last year and bought four Nest Protect smoke alarms earlier this year, all at full retail. 'The costs of home ownership extend well beyond the mortgage and annual rites of property tax. Since buying our home in 2010, I''ve often mildly complained about getting "Benjamin Franklin''d to death" with all the underpinning recurring costs - from water to garbage to energy utilities - and that''s not even addressing the repairs you can''t just pass off to a willing landlord. Long on our whimsical ''to do'' list has been to consider going solar.
  • SOSHABLE  |  MONDAY, MARCH 24, 2014
    [Retail] What Can We Learn From the Flowers Delivery V-Day Fiasco?
    'Valentine’s Day is one of the most important holidays of the year for many flower retailers. 1-800-Flowers seemed to be in hot water more severely than other floral retailers. Unfortunately online merchants like 1-800-Flowers were stuck dealing with thousands of angry customers after many deliveries didn’t arrive on time this year due to bad weather. Of course, there’s nothing that could have been done to control the weather, but let’s take a look to see what the companies did in terms of social media engagement with customers and how they might be able to improve in the future.
  • PROBLOGGER  |  THURSDAY, MARCH 20, 2014
    [Retail] All You Need to Know About Using Exclusivity for Better Product Launches
    These techniques have been around longer than the internet, and digital content is actually just an adaptation of what retail stores mastered a long time ago. 'This is a contribution by our very own Shayne Tilley. Image by Flickr user EricaStLeonards. Launching products and campaigning can be fast-moving and complex beasts. So what do I mean by “exclusivity” and “limits” in the context of a launch or promotion? Exclusivity: Exclusivity is about creating a proposition that will not be available to the general public. It might be because you’re an existing customer.
  • ENGAGE  |  TUESDAY, MARCH 18, 2014
    [Retail] Know Your Audience: The Secret Sauce Behind Discovery
    Imagine if all retail brands offered a “Take a Risk” category? 'During a SXSW panel discussion, Katrina Lake, CEO of subscription-based personal styling service Stitch Fix , shared the company’s data discovery experiences. For the non-fashionistas out there (like me), here’s the skinny on Stitch Fix: Through a series of questions, the company helps you create a style profile. stylist sends you five handpicked items. You keep what you like and send back the rest. Lake recounted a compelling story of data discovery while sharing her insights. Don’t collect data purely for data’s sake.
  • FRESHNETWORKS   |  TUESDAY, MARCH 18, 2014
    [Retail] Three hardware trends that will drive growth in the gaming sector
    While bricks and mortar specialist games retailers are working ever harder to secure gamers’ spend, digital marketplaces such as Steam are showing increasing potential. Oculus Rift is expected to retail at about $300 (£179) and it will be interesting to see both what price Sony has in mind for its own version, and whether or not Microsoft will follow suit for the Xbox One. But sales of Sony’s Playstation 4 tell another story. The console, which launched in Western markets in November last year and in Japan last month, has sold more than six million units.
  • JEFF KORHAN  |  MONDAY, MARCH 17, 2014
    [Retail] How Your Business Can Help Its Ideal Customers
    Their retail stores offer skilled guidance, service, and training for selected computing devices in a range of sizes, styles, and capabilities. traditional approach for retailers is asking the prospective buyer how the representative can help them. 'Do you understand the primary problems that challenge your ideal customers? If your business is intensely focused on relationships , then it is continually learning about the most relevant problems for which it can be the solution. Want to help your customers? Keep a list of their top problems posted in your office. Tweet this.
  • SOCIALFISH  |  MONDAY, MARCH 17, 2014
    [Retail] Pinterest Marketing for B2Bs
    'Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. However, with a rapid increase in the number of users on the network and a high level of referral traffic, now may be the time to stop ignoring the network and to take it seriously. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. Think Visually. These boards are viewable to their followers. This allows for a viral spread of information and increased referral traffic.
  • ENGAGE  |  MONDAY, MARCH 17, 2014
    [Retail] The Truth and (Unintended) Consequences of Our ‘Likes’
    Katrina Lake, CEO of subscription-based retailer Stitch Fix  worries that her algorithms and stylists are so good at identifying their consumers preferences, that they often send items clients already have. 'SXSW took a noticeably different tone this year. The giddy optimism of our brave new digital world reigned supreme in previous years, with tech gurus and marketers touting the boundless opportunity offered by new technologies. It was like the Roaring Twenties, and we were drunk on BuzzFeed lists, Grumpy Cat memes  and Nike+ FuelBand data. What a difference a year makes. Search #HoC.
  • CONVERSTATIONS  |  SATURDAY, MARCH 15, 2014
    [Retail] Science (Non)Fiction Today – Saturday Clips
    Innovation in Retail with Google Glass. 'It’s amazing to watch how trends, tools, and tall tales of yesteryear are coming together so quickly. Wearable Tech, Motion and Gesture Controls, Physical Diagnostics, Experiential Shopping, and Presence Recognition are no longer limited to fiction or intelligent imagination. Here’s proof: The Four Types of Gesture Control. Can''t see the video in your RSS reader or email? Click Here! Can''t see the video in your RSS reader or email? Click Here! Recording Your SCAMPER with Google Glass. Can''t see the video in your RSS reader or email?
  • CONVERSTATIONS  |  FRIDAY, MARCH 14, 2014
    [Retail] 3 Tips to Engage and Serve With Social Media
    Retail giant Walmart knows a thing or two about constructive criticism. 'Written by Charles Madsen. Social media and customer service are integral components of reputation management and customer retention. Social marketing is imperative for brick-and-mortar stores looking to build a loyal customer base. Modern marketing strategies integrate online customer service practices with unmatched in-store experiences. well-rounded portfolio of social outreach creates a recipe for business success. Promote Less, Engage More. Consumers receive data at rates faster than they can take in.
  • DANNY BROWN  |  THURSDAY, MARCH 13, 2014
    [Retail] 5 Ways Business Owners Can Optimize Their Ads for Mobile
    Instead of the usual Google Ads that may or may not be related to the content on a page, a native ad by a phone accessory retailer, for example, will appear on a blog that has mobile phone reviews, which  encourages a warmer lead and better click-through opportunities. 'Seventy-two percent of small-business owners planned to increase or maintain their  mobile ad spend , with 65 percent of these increasing their spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners. Create A Native Mobile Ad. Use A Mobile Display Advertising Partner.
  • SOSHABLE  |  THURSDAY, MARCH 13, 2014
    [Retail] Tips for Creating Pinnable Content
    Whether your brand creates and sells a single product or an entire line of retail goods or services, new content is a necessity. 'Most marketers are aware that Pinterest can take a website from unknown to super successful with a single pin. However, up until now, finding the secret formula for content that will take off and go viral has been largely based on experiment. Marketers have been scrambling to find a way to reach the largest market possible using Pinterest as the medium. Content. Content marketing is important. It’s no different on Pinterest. What questions do they ask? Images.
  • JEFF KORHAN  |  WEDNESDAY, MARCH 12, 2014
    [Retail] Converting Trust Into Profitable Outcomes
    Part of the genius of the Apple retail stores is they provide an opportunity for test driving the machines. 'One of the most challenging steps in the sales and marketing process is the final conversion into a desirable outcome for the buyer and the seller. One reason for this is the terminology. The word conversion has a connotation bordering on manipulation. At the very least it suggests the transition is mechanical, like flipping a switch. Trust is earned gradually, over time, and on its own time. Here are three steps for converting trust into profitable outcomes. Live performances.
  • CONVERSTATIONS  |  WEDNESDAY, MARCH 12, 2014
    [Retail] Your Content and Calls-to-Action are Part of Your Digital Inventory
    Inventory Isn’t Always or Only Retail. few business owners might disagree with the inventory analogy, saying they aren’t in retail. It’s not always retail. 'Your web, mobile, and social media presence is made up of various pieces of content and calls-to-action. These pieces are your Digital Inventory. Your blog posts are part of your inventory. Your “digital” inventory also includes your social media status updates. Your profile pages. These are all part of your content inventory. Your images, slides, video snippets, E-books.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 11, 2014
    [Retail] Time To Go Digital
    They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. If traditional retailers like Staples are struggling, then how much more so are all the rest? Where will brick-and-more retailers be in 15 or 20 years? Imagine yourself being in a small town and having your retail business swallowed up by the likes of Wal-Mart and Target. One option is to transition your small town retail shop into an e-commerce store and expand your customer base. Say what? Will they be extinct? In fact, now may be too late.
  • FRESHNETWORKS   |  MONDAY, MARCH 10, 2014
    [Retail] Digital trends round-up – March 2014
    The retailer has launched JLab , a technology incubator where entrepreneurs can submit ideas that they believe will change the future of retail. Japanese online retailer, Rakuten, acquired Viber in a move which will enable the brand to combine their e-commerce platform with Viber’s messaging system. This allows users to do everything from book taxis and invest in financial products with further plans to integrate it with other retail platforms. Don’t go it alone. Brands work with consumers and start-ups to drive innovation. The challenge of real-time marketing.
  • IDACONCPTS  |  SUNDAY, MARCH 9, 2014
    [Retail] The Creative Power of “You’re Right” and the Destructive One of “But”
    Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but” Creative Power of “You’re Right” My very first corporate job right after finishing my undergrad degree was at a major food retailer in Germany. However, the employees from this food retailer are among the most hardest working individuals that I have ever met. 'I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Their culture was all about getting things right.
  • SOCIALNOMICS  |  SUNDAY, MARCH 9, 2014
    [Retail] Changing Faces: 5 Major Tech Companies with New CEOs
    With upcoming projects like Google Glass, self-driving cars, and even rumor of launching retail stores , Google’s future is bright and wealthy. 'Tech companies are on the rise — a rapidly growing market for both existing business and startups. According to this study , online-based companies accounted for 21 percent of GDP growth while becoming a catalyst for new jobs. But with this tremendous growth, it’s also the sector where many new businesses try and fail. Hewlett-Packard. Image via Flickr by megwhitman2010. We have a long way to go.” ” Google. Apple.
  • SOCIALNOMICS  |  SATURDAY, MARCH 8, 2014
    [Retail] Why customers write online reviews?
    Bazaarvoice’s research has shown that 66% of ratings on retailers’ websites are from offline buyers… Laurent Donnier. '“One day you’ll discover that the opinions of worthless people are worthless.” This quote of Piers Anthony (“A Spell for Chameleon” feb, 2012) is the opposite of the digital reality. 70% of Americans say they look at reviews before taking the next step to conversion. Jim Lecinski “Winning the Zero moment of truth”). In our socialnomic world, the importance of product or service social rating is essential. Should I be afraid of ratings?
  • SHERRILYNNE STARKIE  |  SATURDAY, MARCH 8, 2014
    [Retail] Analytics: what matters to content marketers?
    Pinterest leads Facebook in retail. 'Bar graph (Photo credit: Wikipedia). Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. How do you know what to track and when to track it? Well, it’s not.
  • CONVERSTATIONS  |  FRIDAY, MARCH 7, 2014
    [Retail] Getty Images, Beacon Tech, and Cauliflower Pizza – Friday Flutterings
    … Dx3  Canada (digital times three – marketing, advertising, and retailing) just finished up, but you can still catch up on some of the great presentations, thanks to this Uberflip hub. 'I like that Getty Images has embraced embedding photos, though there are still (smart) limitations. As HubSpot offers in this piece, “ free comes with a price.” ” … If you’re looking to stay informed about iBeacon and Beacon Technology, Doug Thompson offers news, education, and trend spotting at BEEKn. Stay tuned. Lots of back story on the movie at SlashFilm.
  • TWIST IMAGE  |  THURSDAY, MARCH 6, 2014
    [Retail] There's No Patience In Business
    Ultimately, when it comes to the retail experience, I believe there are two types of consumers: The ones that want to get in and out as quickly and efficiently as possible, and then those that want a bit more of an experience (they want to walk around, get information from the sales associates, be handled just a little bit). In short: consumers knows more than most retailers about what they''re buying, and if they don''t, the information is readily available in the palms of their hands. and he was raging against the retail experience and RadioShack ''s most recent announcement.
  • SOCIALNOMICS  |  THURSDAY, MARCH 6, 2014
    [Retail] How Brands Define Their Personality Through Social Media
    Boohoo is an example of a fashion retailer who uses social media effectively to build interaction and engagement with their followers. 'There’s nothing worse than a boring old brand spoiling your day by hijacking your otherwise (fairly) interesting news-feed. They turn up in their corduroy trousers trying to speak like a teenager whilst touting their products left, right and centre. Then there are the brands you love who don’t appear to have turned up to the party, you get the impression they’ll take your money but don’t want to hang out, cheers Apple! Boohoo - Encourage feedback.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 5, 2014
    [Retail] Big Data in Education: Big Potential or Big Mistake?
    Thanks to advancements in technology, this data can now be interpreted and analyzed, providing great benefits to the healthcare, government, retail manufacturing, e-learning, and other data-driven industries. 'When learners interact with content in your course, they leave behind ‘digital breadcrumbs,’ so to speak, which offer clues about the learning process. We’re now able to collect and track this data through learning management systems (LMSs), social networks, and other media that measure how students interpret, consider, and arrive at conclusions about course material. Big Mistake?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 4, 2014
    [Retail] Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
    'Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. The key to a good app is no different from any other piece of content you develop. It has to answer and be helpful to your customers. To have an app for an app’s sake doesn’t do anyone any good. You need to be customer centric. The reasons for having an app are pretty simple: How many contractors do you know that don’t have a smart phone? Mobile represents over 5.3 billion mobile subscriptions worldwide. Productivity tools.
  • FRESHNETWORKS   |  TUESDAY, MARCH 4, 2014
    [Retail] Digital trends round-up – February 2014
    The online fashion retailer tracks market data and information on their competitors and uses this data to inform what products they stock when and the prices they sell at. They’re not the only retailers using data to improve their business model. In January, we reported that US retailers had been quick to adopt Apple’s iBeacon technology , using it to target customers in store. This month harnessing real-time data, growing privacy concerns and Westpac’s use of iBeacon technology have hit the news. Big data brings big returns. Privacy concerns grow.
  • CONVERSTATIONS  |  MONDAY, MARCH 3, 2014
    [Retail] Collaborative Business Alliances – Who’s In Your Corner?
    There are many different forms of such partnerships, from Joint Ventures to Retail Kiosks and Pop-Up Stores , to simple consignment sales done on a handshake. 'Collaborative Business Alliances, in various forms and names, have been around for a long time. There are differences in labels and levels of agreement and partnerings, but the coming together of two or more parties in order to extend reach, gain traction, and bring more value to a shared customer base has existed since market places of long ago. neighborhood celebrates during a weekend with a neighborhood garage sale and feast.
  • SOCIALNOMICS  |  SUNDAY, MARCH 2, 2014
    [Retail] How Not to Break the Bank on SEO
    recent online study from ComScore reports 70 per cent of online shoppers cite online access as their preferred path to retailers. 'It doesn’t take a genius to realise why it’s important for businesses to have a strong online presence… but just in case! We are now living in an age where everything and everyone is online, the development of tablets, androids and smartphones has simply added fuel to this fire. Out of this 70 per cent over 50 per of people only click on the first result they see in Google and 95 per cent of consumers never go past the first page of results. Point
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 28, 2014
    [Retail] The Entrepreneur’s Guide to Keeping Customers Purchasing In-Store And Online
    If you operate a retail outlet, you may have both a storefront and an online presence. 'Written by Chris Allen of BePoz. The question is, how do you keep customers engaged and buying in both locations? Your physical store and your online store have separate strengths. You need to play to those strengths, and use them effectively to market to your customers. What are customers looking for online? What are they looking for when they visit your store in person? Give them what they want and they will come back for more. When they shop online, people are generally in a hurry.
  • IDACONCPTS  |  THURSDAY, FEBRUARY 27, 2014
    [Retail] Custom Banners For Commercial and Local Use
    Shopping around for a sign or banner can be a frustrating experience when browsing the local brick and mortar stores such as home improvement chains and department retailers. 'There is a better way to make banners that not only stand out, but also look better. Fortunately, online stores now make it easy to find the perfect banners or signs for virtually any type of application. Websites now allow customers to customize their own designs with an array of options and tools. Variety of Applications. Some signs can also be supported by metallic bases that can stand on any surface.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 27, 2014
    [Retail] You Are Your Own Brand: 3 Tips to Keep You in Their Minds
    Use Pinterest or Tumblr to display a photo collection of yourself wearing clothing from your e-commerce retail store. 'Branding affects everything in the marketing sphere and is what consumers will associate with your business. While branding is often associated with an enterprise or corporate entity, there is also personal branding in which individuals create a trademark identity or signature design that their followers can come to know them for. When you establish a strong personal brand, you can overlap or intertwine that brand with that of your company’s. Define Your Niche.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Retail] Segmenting and a Project Mindset – Will it Build Your Business?
    If I were in retail (as I was for more than a decade), a day might parse out like this: Customers:  Touch points and Viewpoints – Front of the store and retail floor; Customers: phone calls, walk-ins, follow-ups; Display Merchandising: shelves stocked or faced, presentable windows and counters, clean parking area. 'Two practices that stave off a state of overwhelm in my own business is  Segmenting  and a Project Mindset. also use these devices in helping other business, in more ways than one. The Operations of a Small Business . The Value Proposition of a Small Business.
  • GEOFF LIVINGSTON  |  MONDAY, FEBRUARY 24, 2014
    [Retail] #xPotomac14: Israel and Corbett Take on the Internet of Things
    This will allow retailers to know who is in the store, that person’s buying history, the route they are taking through the store and for loyal, repeat customers, probably sensors will allow the store to under stand the shopper’s intent. The data will also allow retailers to position items on display with much great effectiveness. Retail applications that I just mention are just one world-changing applications. 'iStrategyLabs and DC Tech Titan Peter Corbett is presenting at xPotomac this February 28th with a discussion on The Internet of Things. Or August.
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 24, 2014
    [Retail] Project Mindsets – Seasons of Change in Business
    Retail stores adjust displays and advertising due to change of seasons. 'There are many small businesses who practice project mindsets, some to rhythms of clockwork and calendars. During the current season, there are plenty of small businesses deploying teams in the early hours of the morning riding snow blowers and spreading salt. In a few weeks, those same teams may see a different light of day riding lawnmowers and spreading mulch. Different seasons, different projects.  Different mindsets. Not a change of mind , a change of focus. Restaurants prepare foods to fit various day parts.
  • COLLECTIVE THOUGHTS  |  THURSDAY, FEBRUARY 20, 2014
    [Retail] The Death of Brick and Mortar
    'Brick and mortar retailers are going out of business at an alarming rate. There are many reason for this, including the decrease in foot traffic and the increase in ecommerce. This infographic examines the phenomenon: © TheStore.com.
  • THE REALTIME REPORT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Retail] Would You Sacrifice Your Privacy For A $5 Gift Card?
    And don’t forget, there are other ways of tracking consumer locations – for instance, the Apple iBeacon technology used in  Major League Baseball’s ‘At The Ballpark’ app at Citi Field , and in  Apple’s retail stores , transmitting precise location data so advertisers can reach consumers the moment they enter a store. 'Your location is very, very valuable to marketers. Are you willing to offer them that information, around the clock, in exchange for $5 and $10 gift cards — as well as the occasional bigger prize?
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 18, 2014
    [Retail] Question For The C-Suite: What’s Your Capacity For Change?
    I know, I’ve met with them, their objections are many:  It’s for teenagers, it’s for celebrities, my  buyer (CXO) isn’t there,  it’s for B2C, for women, for students, for retail. 'Sales is the nucleus to every business. And sales models these days are undergoing a tidal wave of change.  Buzz words like Social Sales, Social Selling or Sales 2.0 reflect the change social media is having on the way people do business. What do CEOs think about Social Sales? My experience tells me they don’t think about it at all. It’s time for change.  . Is it time.
  • ENGAGE  |  MONDAY, FEBRUARY 17, 2014
    [Retail] Lights, Camera, Action: Pro tips for buying a consumer video camera.
    The best advice I can give is to use all the resources at your disposal: Read consumer and professional reviews and find a retail location where you can test the camera. 'Video is everywhere these days, and in all different formats: from the six-second Vines or 15-second Instagrams scattered on social media to the longer, professionally produced videos that we at Spark create. And there’s a good reason for that: Video is a smart way to tell a story and engage an audience. The first step is to go to a store, take a look around, and play with some of the cameras on display.
  • T2 SOCIAL  |  FRIDAY, FEBRUARY 14, 2014
    [Retail] How to Leverage Social Insights for an Optimized Content Strategy
    Let’s say, for example, you run an office products retailer and one of your key services is that you offer your clients a free return of used ink cartridges for proper recycling. 'When brands find themselves becoming involved in social, they need to answer a simple question: why? Why are people interested in what you have to say? Why will they bother clicking on your links, liking your pages or posts or sharing your content to broader networks? Where can I find these insights? Within several networks, there is a world of insights available about your audience. content marketing).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Retail] 4 Lessons from Responsive Design for CMOs
    For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. 'Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).
  • COLLECTIVE THOUGHTS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Retail] The Future of Mobile Consumer Engagement [Infographic]
    Compliments of Retail Customer Experience. 'BLE and NFC are being installed in most smartphones today, but what makes them different? Check out the infographic below to learn more about BLE and NFC and the future of mobile consumer engagement. BLE vs. NFC [infographic]. Infographics
  • FIFTH GEAR ANALYTICS  |  TUESDAY, FEBRUARY 11, 2014
    [Retail] Banks Need To Have More Fun
    'Having fun while interacting with your retailer is now the norm. Retailers have led the way, helped by the penetration of social media platforms into people’s psyches. But, there is one sector which has been decidedly sluggish in embracing what’s known as gamification. The financial sector has been slow to use games to engage and embrace their customers, yet change is on the horizon. But why has the financial sector been one step behind in one of the most exciting marketing developments for decades, and what does the future hold? It is not part of their DNA.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 11, 2014
    [Retail] A Quick Click RSS Button for Chrome Browsers
    Aside : For the purposes of this demonstration, I’ve been using the SeeMore Interactive Blog , a fantastic read if you’re interested in keeping up with  Mobile Commerce and Retail Technology. . 'Believing that content curation is almost as important for small business owners as content creation, I tend to share this cool tool with several people to help save them time. call it a “Quick Click RSS button”, though I believe the official name is RSS Subscription Extension  for use with Chrome browsers. Thanks to Justin Kelly for making the tool available. If
  • NOWSOURCING  |  MONDAY, FEBRUARY 10, 2014
    [Retail] BLE vs. NFC: The Future of Mobile Consumer Engagement
    Compliments of Retail Customer Experience. 'BLE vs. NFC [infographic]. Portfolio
  • DANNY BROWN  |  MONDAY, FEBRUARY 10, 2014
    [Retail] Why It’s Important to Support Independent Book Publishers
    Yes, they do have great partnerships with retail outlets ( channels ) – or, at least the bookstores that have survived the Amazon onslaught. 'Over the weekend, I saw the following update on Facebook: Post by Morning Rain Publishing. Written by the team at Morning Rain Publishing , it was a stark reminder of how important it is to not only support your favourite authors, but also the publishers behind the books and writers you take to heart. This is particularly true of indie publishers, since they can often be the first step for any aspiring author and their wish to be published.
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 10, 2014
    [Retail] Showrooming Away from the Counter
    I’d probably carry one on the retail floor , too. 'Sales were down and the foot traffic into the warehouse-sized showroom was getting slower. Banner ads hung inside and outside. Sandwich signs along the street pointed the way, but road construction had begun three blocks away and was detouring traffic. new on-ramp to the freeway was going in and it looked like it would take months. In the early 80′s, the only showroom was THE showroom. Websites, let alone tablets and mobile devices, weren’t in use yet. But we had catalogs. Lots of them. big metal catalog holder.
  • FRESHNETWORKS   |  FRIDAY, FEBRUARY 7, 2014
    [Retail] Three digital and mobile trends that will drive growth in the gaming sector in 2014
    PlayStation Now , announced earlier this month, will be PS4’s alternative to Steam, while retailer Game is also planning to launch its own on-demand gaming portal. 'In 2013 we saw the  gaming sector grow 7% in revenue , thanks to the launch of two new consoles in November, the Xbox One and PlayStation 4. 2014 looks to be a further year of growth for one of the most popular entertainment sectors. However, behind the headline numbers of big console sales, the real growth in 2014 will come from developments in digital tools and technologies.
  • SOSHABLE  |  THURSDAY, FEBRUARY 6, 2014
    [Retail] 3 Reasons Why RadioShack’s Super Bowl Commercial Works
    It’s apparent that there are fewer customers going to those stores, especially when given the prevalence of other retailers that may be able to offer more than the same services. 'With so many people either heading to their local Best Buy or reputable mom-and-pop shop in order to take care of their technological needs, it’s very easy to forget about RadioShack. Even though there are still a number of stores that are in business, for one reason or another, they are overlooked. One of the reasons, that I could gather, was the store was simply too stuck in the past. Photo Credit.
  • THE RELATIONSHIP ECONOMY  |  THURSDAY, FEBRUARY 6, 2014
    [Retail] Chasing Innovation Inside Doesn’t Work
    The retailer is looking for technologies that impact its core commerce, such as search on its e-commerce site and the use of social networking. 'The holy grail of the 21st century is innovation. 85% of the Fortune 500 annual reports mentions innovation as an organizational priority in 2014 and beyond. Everyone seems to be chasing innovation but without a roadmap about how to find it. Those that have recognized that they can’t find it internally are now trying to buy it externally. Consider: In April last year, General Electric Co. subsidiary VMware Inc. Target Corp.  Entertainment.
  • THE SOCIAL MEDIA INCUBATOR  |  WEDNESDAY, FEBRUARY 5, 2014
    [Retail] CVS Sets Example For Social Media Strategy
    5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. 'On Feb. 1, 2014. “As a health care company, it’s time for us to take a stand and to put our customers, colleagues and patients on a path to better health,” the company said on their Facebook page. Word spread quickly. As one might expect, there was plenty of positive and negative feedback to the big announcement. They saw more than 10,000 comments on their Facebook post , and without hesitation, responded to nearly all of them.
  • PROBLOGGER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Retail] Content Week Case Study: Carly Heitlinger of The College Prepster
    So you might find anything from a recap of a fun weekend I had, new books or movies I loved, a personal style outfit, new arrivals or must haves from a favorite retailer, advice from a life experience, or simply just something interesting!”. 'In 2008, Cartly Heitlinger was a freshman in college doing what most of us do in her situation – studying a subject they don’t like in order to get a degree they do. So she started a blog as part distraction, part creative outlet, writing about things she was interested in – study breaks and bows on shoes, to name a few. No followers?
  • WAXING UNLYRICAL  |  WEDNESDAY, FEBRUARY 5, 2014
    [Retail] Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo
    The new approach paid off, resulting in attention from customers, media, and retailers. 'Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their Their placement on this outlet is in keeping with WUL’s tradition of sharing causes  for good and businesses doing good through community engagement, locally and around the world. Fresh and Fluffy is happy to do what it can to help pets and people live a better life. This is their story. One product contained Talc. Another had an ingredients list that was hard to read. He laughs now. It was ridiculous.”. It has been great.
  • JEFF KORHAN  |  TUESDAY, FEBRUARY 4, 2014
    [Retail] The Power of Purpose Driven Marketing
    Online retailer Zappos is known for having fun. 'One of the major shifts in marketing that was readily apparent in many of the Super Bowl commercials is creating an emotional connection  with the audience. How one feels about your business brand is memorable , because it takes meaningful content to create that feeling. Big brands are embracing purpose driven marketing because it’s proving to be a powerful differentiator in crowded markets, and for good reason. Marketing Purpose Comes from Within. It’s personal to the business; and it comes from within. Photo Credit.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 4, 2014
    [Retail] Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle
    As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. Both in terms of brand affinity and a war chest to experiment with new ways of retailing.
  • T2 SOCIAL  |  MONDAY, FEBRUARY 3, 2014
    [Retail] Highlights from Adobe Digital’s Q4 Social Intelligence Report
    will presumably take advantage of soon) when it comes to retail and the B2C world of social business. 'Every quarter, Adobe releases their Social Intelligence report, and the Q4 report from 2013 showcased some exciting findings! The Social Intelligence Report from Adobe always results in some shock and awe for marketers. That is mostly due to the fact that there are always huge surges in the numbers of business-friendly stats quarter-over-quarter. Where’s the value in advertising on Facebook? That’s an impressive jump (a 1% increase in CTR every day!).
  • DREW'S MARKETING MINUTE  |  FRIDAY, JANUARY 31, 2014
    [Retail] Trends we can’t ignore
    Early signs: NEC IT solutions developed a facial recognition system and are selling it to retailers to help salespeople recognize VIP customers and on the flip side, counter-surveillance fashion and accessories are on the upswing for those who don’t want their data collected; OFF Pocket designed by technologist Adam Harvey blocks GPS, wi-fi or cellular signals from reaching a mobile phone. 'In marketing, we’re always being asked to look into the future and foresee what’s coming down the road. We get plenty of help as the New Year rolls in, as the predictions freely flow.
  • CONVERSTATIONS  |  FRIDAY, JANUARY 31, 2014
    [Retail] What Do You Do With That? in Friday Flutterings
    … There will come a time – and maybe already should be here – that every retail sales associate will carry a handheld device or tablet as part of the display merchandising and a way to assist in “ showrooming ” in a profitable manner. 'If you’re creating, keep creating. Get comfortable with the crap you create – not for use, but to improve your creation.  Perfect makes Practice. … Do you do this? When I get up in the middle of the night for a drink of water or something else, I try to guess at the time. Like, almost always. Themed Days?
  • JUGNOO  |  THURSDAY, JANUARY 30, 2014
    [Retail] Adobe Social Intelligence Report: More Than “Just Likes”
    Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.” – Adobe Social Intelligence Report, Q4 2013. Pinterest, Facebook, Twitter and “even” Tumblr are referring a record amount of revenue to retail sites, showing how important social is to retail traffic. Adobe’s report highlights: • Facebook ad revenue is growing, and there is room for more growth based on click-through-rates (CTR).
  • PROBLOGGER  |  TUESDAY, JANUARY 28, 2014
    [Retail] 14 Ways To Earn $14 Blogging in 2014
    of retail. 'This is a guest contribution from Greg Narayan of Dear Blogger. Reading back through an intelligent survey Darren issued recently, I noticed a tiny problem that maybe you’ve seen too: 63% of ProBlogger readers earn less that $100 per month from blogging. “What?” ” I thought. ProBlogger audience are some of the net’s most savvy entrepreneurs, businessmen/women and bloggers. Either way I cut it, this just did not seem right. Queasy feeling in stomach*. ” But not for under $100 per month. Yeah, You Heard Right. Sure, it’s not much.
  • CONVERSTATIONS  |  MONDAY, JANUARY 27, 2014
    [Retail] Always with Your Customers and Prospects in Mind
    And eventually, your window display becomes brown butcher paper with a sign saying, “ Retail Space Available.” 'At your store or office location, you probably don’t set up shop to impress the Chamber, your Merchant’s Association, BNI members, or even the local business journal. It’s for your customers and prospects. If your window display is setup to receive accolades rather than sales, though there may be overlap, you’ll eventually lose sales. Google wants your business to succeed, and they teach small business owners how to become more findable.
  • FRESHNETWORKS   |  FRIDAY, JANUARY 24, 2014
    [Retail] How five food and beverage brands use digital to innovate
    Innovation Retail Social business Brand Cadbury Coca-Cola cocoreation Crowdsourcing FMCG food and beverage FreshMinds Friday picks future of market research innovation starbucks 'Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at five large  food and beverage companies that are really pushing the boundaries in their industry, using digital technologies to drive this innovation – including Starbucks, Coca Cola, AB InBev, Nestle and Cadbury.
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 24, 2014
    [Retail] Are You Keeping People Connected With Your Brand and Each Other?
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Lauren Salazar, Weight Watchers @sassandglitter. Lauren Salazar , Director of Social Media for Weight Watchers , joins the  Social Pros Podcast  this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. Tweetable Moments.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 23, 2014
    [Retail] 10 Social Media Marketing Tips for Small Businesses
    Instructional video, customer testimonials, tours of your offices or retail spaces – anything you can think of that your customers might find useful or interesting that can be expressed through video will make you stand out. 'Social media can be an excellent opportunity for small businesses because of its high return on investment. The ten tips below can help your small business succeed on social media and help you identify a wide range of resources available. Set goals. ” 2. Be personal. As a small business, your opportunity to do this is even greater. Incorporate video.
  • TWIST IMAGE  |  THURSDAY, JANUARY 23, 2014
    [Retail] The Next Great Marketing Disruption
    was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. 'Last week was a weird week. That''s weird, right? that he was sitting at a tilt with it in his back pocket? Or did it?
  • THE REALTIME REPORT  |  WEDNESDAY, JANUARY 22, 2014
    [Retail] American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”
    This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. Social Media Case Studies American Apparel clothing flash sales Promoted Tweets realtime marketing retail ROI social media ROI Twitter Twitter marketing 'Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand.
  • CONVERSTATIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Retail] Creating Space for Your Online Community Offline
    She guided me to sit down in her “chat room” – a small table set toward the back of the retail space – and offered tea or free-trade coffee (decaf, of course). 'Walking into the small health food and supplements store for our consult , the owner came out from the back to greet me saying she still might be a few minutes. As a licensed massage therapist, she also practices her therapy on-site by appointment only. “Help yourself to the nut-mix – with cranberries and dark chocolate – or one of the gluten-free, sugar-free biscotti. Cheers.
  • T2 SOCIAL  |  WEDNESDAY, JANUARY 22, 2014
    [Retail] 4 Creative Uses of Social Media by Brands
    People could come up to a retail space, pay for new Special K Cracker Crisps with a branded tweet telling their followers what they thought after trying it, and walk away with a box. 'Nothing grabs the attention of the online audience like the creative use of social media, and these four brands nailed it. Though we have been watching brands try and leverage the reach social media offers for several years now, we are still seeing some brands steal the show with new, innovative ways in which the medium can be used. UNICEF on Pinterest. Do you know Ami Musa ? Hardly. What is a tweet shop?
  • LOUIS GRAY  |  TUESDAY, JANUARY 21, 2014
    [Retail] Either you are in Engineering, or you are in Sales.
    paid retail price for my Nexus 5 and Nexus 7, and prefer Android to alternatives. 'At BlueArc , our longtime CEO and executive chairman Gianluca Rattazzi had a saying which he often weaved into his presentations at our company all-hands meetings. Either you are in engineering, or you are in sales." The idea was to have employees from all corners of the company take ownership of our shared revenue goals, or think about what each of us could do, whether we were in Marketing, HR, Finance or Support, to encourage us to meet our number. I''ve been touting ChromeOS for years.
  • SIMON MAINWARING  |  TUESDAY, JANUARY 21, 2014
    [Retail] How To Name a Company To Succeed In Social Business
    Similarly, Thrive Farmers Coffee is a revolutionary, farmer-direct, sustainability model that returns 50% of the net profits from its retail sales to the farmers. 'As a start up or social enterprise, you have one advantage over big and well-established brands: You get to start with a clean slate and that includes your company name. Most multi-national corporations and industry monopolies were framed in days when most of their attention and advertising spend was self-directed. As part of our ‘One for One’ model (hat-tip to TOMS), you also get to invite your favorite non-profit for free.
  • FRESHNETWORKS   |  TUESDAY, JANUARY 21, 2014
    [Retail] Why iBeacons will transform the customer experience
    Big data Customer experience Digital tools and technologies Future of market research iBeacon Internet of Things location-based targeting marketing new technology Retail targeted marketing targeting 'You’ve just finished admiring a new TV in your favourite department store and head off towards the escalator vowing to pop online later and order it. Your phone buzzes in your pocket. You pull it out and there’s a notification offering you a 10% discount if you order a TV in-store today. You’re sold and click the button to confirm the transaction. Why have iBeacons emerged?
  • CONVINCE & CONVERT  |  TUESDAY, JANUARY 21, 2014
    [Retail] 3 Scientific Studies With Real Insight Into Social Media
    team of three professors worked together with a small Asian retailer to investigate how Facebook influenced sales. We can’t rule out the possibility that this particular fashion retailer just wasn’t skilled enough to use “broadcast” messages on Facebook to generate sales, of course, but that was the result. ' . It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. ” 2.
  • CONVERSTATIONS  |  TUESDAY, JANUARY 21, 2014
    [Retail] Celebrating Small Towns and Small Business with ThingLink and AudioBoo
    your inventory in retail. 'We’re always on the lookout for tools to put in the hands of small business owners that make the digital part of their work EASY , while extending their reach or range of findability. Using two favorite tools, ThingLink and AudioBoo   small business owners can turn an image into a dynamic, rich-content display online. We’re showcasing the work of  Becky McCray with these tools below. The ThingLink image points to interesting pieces – hover over the image with your mouse – of content, maps, audio, video, and various tidbits of interest.
  • T2 SOCIAL  |  MONDAY, JANUARY 20, 2014
    [Retail] What’s the Difference Between Content Strategy and Content Marketing?
    Say, for example, there is an office products retailer than develops a content strategy around recycling. 'While both content marketing and content strategy fall into a very similar category in the realm of social business, there are some subtle but important differences to be aware of. One of the most trending concepts in the world of social business these days (both on and offline) is content marketing. We hear it mentioned by virtually every thought leader and industry member. But as with a lot of buzzwords, as they increase in popularity, they can often decrease in clarity.
  • TWIST IMAGE  |  FRIDAY, JANUARY 17, 2014
    [Retail] Six Links Worthy Of Your Attention #187
    "I spoke this past week at the National Retail Federation ''s big show in New York City. The receipt is a publishing medium that most retailers are wasting. national retail federation. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? " Everpix was a photo-sharing site that recently shut its doors. The founders were candid about why they closed shop, going so far as to share all kinds of research that is a goldmine for startups. " (Alistair for Hugh, HT to @eoinbrazil ). Read on."
  • FRESHNETWORKS   |  FRIDAY, JANUARY 17, 2014
    [Retail] Using digital to encourage competition in retail banking
    'The need to increase competition in retail banking hit the headlines once again today with Ed Miliband arguing that the UK’s five major banks should be forced to sell off a number of branches to encourage greater competition in the industry. Whilst efforts to increase competition in retail banking will benefit consumers and should be commended, the debate around how to do so has often been centred on the number of branches each bank has. United States – retail banking disruptors on the rise . This is far too short-sighted.
  • WRITTENT BLOG  |  FRIDAY, JANUARY 17, 2014
    [Retail] 8 Deep Questions to Define Your Blogging Strategy
    An eCommerce retailer of men’s designer shoes could decide they need to focus more broadly on couture fashion trends, in order to capture the broadest range of customers possible and have enough subject-matter to blog daily. ' The majority of blogs aren’t a success. While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. Anyone can launch and maintain a legendary business blog, provided they have sufficient dedication and direction. But really, those are just competencies and best practices. What’s Your Brand in a Word?
  • JUGNOO  |  FRIDAY, JANUARY 17, 2014
    [Retail] Social Media Integration: Pinterest Most Influential
    Source: Social Commerce IQ: Retail 2013. The   Social Commerce IQ: Retail 2013 report can be downloaded here:  www.8thBridge.com/socialcommerceiq/. 'With people spending more and more time online shopping ( see link to the 8th Bridge report below ) the importance of social media integration rises , and it looks like Pinterest has the lead when it comes to ecommerce sites choosing which sharing buttons to feature. Social platforms drive sales by directing consumers from the social site to the product page, where the purchase is made. Research by 8thBridge.com.
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 17, 2014
    [Retail] 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. 'Several esteemed former guests from the show join the  Social Pros Podcast  this week to celebrate the 100th episode and to discuss the current landscape of social, how it has changed over the past year, and what things look like going forward. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help!
  • FRESHNETWORKS   |  FRIDAY, JANUARY 17, 2014
    [Retail] Digital trends round-up – January 2014
    US retailers have been quick to recognise the huge potential of Apple’s new location-sensing technology iBeacon for targeting customers in-store, with Macy’s , SafeWay and Giant Eagle making use of the technology. Allowing retailers to send coupons and reminders to shoppers as they reach different points within the store, we predict iBeacon technology will spread fast. With location-based targeting applicable to many other sectors, it’s unlikely that its use will be confined to the retail industry alone.  Zapp mobile payments service takes off.
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