[Retail] 5 Tips for Expanding Social Media Retail Strategies
    Collin shared with me these 5 tips for expanding social media retail strategies. Because of this, retailers should use social media without the paid advertising. Outdoor clothing retailer, backcountry.com, allows users to ‘like’ other reviews, upload photos and share videos in their reviews. Because this is the case, there is a huge opportunity for e-commerce retailers to figure out how to create a collaborative shopping on a digital storefront. 'This week I got to talk to Collin, the VP of Products and Marketing at YouEye. 1) Promote Digital Offers.
    [Retail] Does Your Small Business Need a Mobile App?
    In fact, a number of retailers are actually monetizing their apps to create an additional stream of income, be it through in-app purchases or with ads. 'Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. Apps as a Promotional Tool If you haven’t noticed already, apps serve many functions.
    [Retail] FCC approves net neutrality rules
    The rules waive a number of provisions in the act, including parts of the law that empower the FCC to set retail prices — something Internet providers feared above all. 'The Washington Post reported today that The Federal Communications Commission approved strict new rules for Internet providers Thursday in a historic vote that represents the government’s most aggressive attempt to make sure the Web remains a level playing field. They were adopted by a 3-to-2 margin with only the commission’s Republican members voting against them. Thumbnail from shutterstock.com.
    [Retail] Five Steps to Insanely Good Customer Service
    Rogers Cable is the largest cable television provider in Canada, also offering high-speed Internet access, residential telephone services, and video retailing. 'By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? This amazing customer service came from my Internet/cable/wireless provider. Here in Canada, we like our lives run by huge monopolies. Did I just say we like it? Sorry, I mean our government likes it. Monopolies! The Apple Approach. Twitter handle.
    [Retail] FreshMinds continues to boost its team
    In her new role, Anjul will work primarily within our MRS award-winning financial services team, helping our clients across insurance, private, commercial and retail banking to drive growth. 'We’re delighted to announce that we have appointed Anjul Sharma to join our growing team of insight and innovation specialists. Anjul joins us as a Senior Consultant, having previously worked at the Value Engineers and spent 10 years at Synovate (now Ipsos MORI). She brings a wealth of experience in new product development and brand and communications research.
    [Retail] Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
    Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . retail. retailer. amazon apple brand digital digitallandscape digitalmarketing digitalmedia digitalstrategy dld dldconference facebook google instagram l2thinktank luxurybrand macys marketing marketingprofessor nyustern retail retailer scottgalloway socialmedia thefourhorsemen tumblr watchmaker yahoo 'Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. What is the digital world really like? Intrigued? Want more?
    [Retail] The Pinterest Buy Button Might Rock Your Ecommerce
    The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network. Fortunately, even before the “buy” button officially drops, there are still a number of ways retailers and brand advocates can increase conversions using Pinterest accounts. Retailers and brands can make sure the information they want (like a description and price) comes along for the ride by configuring each product’s Meta tags properly. What Can You Do Now?
    [Retail] Samsung to buy Apple Pay competitor LoopPay
    LoopPay could also be attractive to retailers because it means they won’t have to purchase new equipment just to accept Apple Pay. 'Business Insider reported yesterday that Samsung will buy LoopPay, a mobile payments company. LoopPay’s technology allows mobile payments through traditional magnetic credit card readers. That means it can theoretically work in a lot more places than Apple Pay, which requires special payment pads to work. Samsung did not say how much it’s paying to buy LoopPay. It recently released a case for the iPhone 6. Image from looppay.com.
    [Retail] Conversations: Competition or Collaboration?
    The retail counter, office desk, or a headset and phone connection might separate you physically from your customer, though they shouldn’t act as lines that shouldn’t be crossed. 'Do you consider the people you are talking with to be opponents? Or teammates in discovery? Do you regularly formulate your counter quip while your foe is still talking? Conversations don’t always need to come in the form of quarrels and arguments. Debates and in some cases, arguments, can lead to breakthrough if a common goal is shared. Conversations: Competition or Collaboration? Small Business
    [Retail] Is Shazam the Future of Mobile Marketing
    The way an Apple  iBeacon works is that a store, a retailer, a hotel or resort,  has a little device that sends out offers to your smartphone if you have the appropriate app installed. Do you really want to download an app, and do you want to download a different app for each retailer? Shazam is now starting to partner with retailers, restaurants, and hospitality brands to use the Shazam app as the iBeacon. 'Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Are we about to finally crack the mobile marketing code? Fantastic, right? It is magical. Fantastic.
    [Retail] Social Media Data Analysis: How to Build your Plan
    An example that would be filled out for a clothing retailer would look something like this: This is a fairly general social media data analysis spreadsheet. Here’s a brief example from a clothing retailer: I didn’t fill out a fake column for ‘Messages” where the actual message would have been cut and pasted to. 'The Devumi blog is chock full of ideas to help move your social media marketing forward. If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on.
    [Retail] ConverStations – Now In Its 10th Year
    retail counter can be a conversation station (and you should be on the other side of the counter ). 'It’s funny math. When we are born, we celebrate the completion of our first year of life with our first birthday. For the next 12 months, people say we are “1″ even though we are in our 2nd year of life. On my next birthday, I will be 54 (having just completed 54 years of life). The day after my birthday, I will begin my 55th year of living. Today, ConverStations begins its 10th year of life. Google purchased YouTube in the Fall of 2006. bus stop. walking path. change.
    [Retail] Display Merchandising through the Customer’s Journey – The LIFT Weekly Podcast No. 6
    Display Merchandising is often thought of as retail only, mapping out and dressing up the sales floor and front window display. 'The LIFT Weekly Podcast for Small Business Owners  Episode No. 7 - Display Merchandising through the Customer’s Journey: From your website to your front window, and after the sale. Looking at your business and all touchpoints along the customer journey, using a customer perspective, is a key to better display merchandising. Enjoy, apply, and thanks for listening. All Aboard! link]. Cover photo credit: Pink House Store front via photopin (license).
    [Retail] Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015
    'Week in Review  February 8-14, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Using Images in Your Web Content – The LIFT Weekly Podcast No. 11 Ways to Use the New Twitter Video “That’s a Dumb Idea” Embrace the Challenge of Change One Blank Canvas at a Time What’s Their Secret? by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The 
    [Retail] Good Customer Service Is Good Marketing
    This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line. Blurry lines being crossed by an individual expecting a positive experience no matter which channel they access — that’s the expectation of today’s retail customer. But retailers aren’t the only businesses seeing this blurring in their siloed operations. Omni-Channel Businesses. People expect a consistent, positive experience from a business at every touchpoint.
    [Retail] Does Social Media Impact Sales at Tobacco and Adult Themed Stores?
    'What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. Further, in their annual social retail report , which aggregated data from over 10,000 retailers representing 304 million unique shoppers and 1.69 Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue?
    [Retail] “That’s a Dumb Idea”
    Click To Tweet Several months ago I was working with a retail store owner. 'What is it that stops us from capturing ideas, sharing ideas, putting an idea into play? Whose voice is in our ear, saying, “That’s a dumb idea!” or “That’ll never work”? If you’re not up to the challenge of change, the changes are going to be more challenging. asked him: “If time and money were no object, what changes would you make to your business?” ” One of the ideas he shared got us both a bit excited. We began to build upon his original thought. Customers? His wife?
    [Retail] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. 100,000 of Pinterest’s members are retailers.  ( Social Media Slant ). 'As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. CMO ). 68% of U.S.
    [Retail] Agile Innovation Update – February 2015
    This month we’re looking at announcements from Google and Uber that could transform sectors, new functionality that will enable Gmail users to transfer money via email, online retailers’ attempts to meet rising expectations for delivery, the messaging app that is hoping to disrupt the grocery industry and the Post Office’s attempts to break into retail banking. Online retailers trial different ways of meeting consumers’ ever rising expectations. The Post Office tries to find position within the UK retail banking industry.
    [Retail] Using Images in Your Web Content – The LIFT Weekly Podcast No. 6
    Related Stories Enhance your Business Presence Using Promotional Products 6 NEW Business Podcasts to Give Your Business a LIFT Newsjacking: Taking Advantage of Headlines and Events to Build Business 6 SEO Hurdles for Retailers and How to Beat Them. 'The LIFT Weekly Podcast for Small Business Owners  Episode No. 6 – Using Images in Your Web Content. Using images in your web content is much like the pictures, charts, or maps of a book. They are gifts to your reader in helping them understand and remember, as well as a way to puncuate the points you are making with text. All Aboard!
    [Retail] Amazon opens first store
    ” This is a big departure for the retail giant that has dominated online sales. 'CNN Money reported that Amazon announced it has opened a pickup and drop-off location on the campus of Purdue University in West Lafayette, Indiana. Students can order everything from “textbooks, laptops, or mac and cheese,” according to Paul Ryder, vice president of media and student programs at Amazon. Students can place store orders via Amazon Student, an already existing service that provides free shipping, and they’ll receive email or text notification when their orders arrive.
    [Retail] Enhance your Business Presence Using Promotional Products
    Related Stories 6 NEW Business Podcasts to Give Your Business a LIFT Newsjacking: Taking Advantage of Headlines and Events to Build Business 6 SEO Hurdles for Retailers and How to Beat Them Building Your Business Presence: Images. 'Written by Blake Wolfson When it comes to marketing tactics, there is always a necessity to produce stronger results. lot of times, companies see their market share and customers as if they are set in stone, and fail to seek innovation that could help them. But the truth is that a simple marketing feature could help any company to produce better results.
    [Retail] Don’t Forget About Mobile When You Go Social
    They are the easiest to convince and represent new sales for retailers. 'It’s no longer enough to engage with customers via social media channels like Facebook, Twitter, and YouTube. What’s important now is finding ways to engage with them on the go. With the large majority of social media users accessing these sites from their smartphones and tablets, standard desktop strategies may be a waste of time. You need to find ways to leverage their affinity towards mobile devices and discover new methods for effective engagement. Understanding the User. Questers. Leapers. Start Engaging.
    [Retail] Six Strategies to Boost eCommerce Conversions
    ITLY , a retailer that provides Italian made goods clearly illustrates their products by showcasing them in a chic yet simple style that draws the user’s direct attention. 'By Robert Nachum If you’re a business owner who manages and operates an eCommerce site, chances are you’ve experienced “that feeling.” ” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance.
    [Retail] Influencer Relations and the Target Plus-Sized Win
    But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Influencer Marketing Marketing Bloggers influencer relations plus sized consumers Public Relations retail Target 'By Eleanor Pierce Target keeps shooting, and these last few weeks, there have been some hits and some misses. Miss: Canada. As in, missed the entire country. And it’s not like it’s small!
    [Retail] Use your inside voice – why your employees should be your #1 audience
    ve seen many a retail employee get blindsided by a coupon, special offer or sale that they didn’t know anything about. 'When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees. In fact, your employees should be your #1 audience. m not sure why business owners and leaders don’t see the importance of targeting their employee base, but it’s often either completely forgotten or it’s one of the smallest line items in the budget.
    [Retail] Let Your Humanity Shine in Social Media
    In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Cabela’s Social Media Manager, Adam Buchanan Cabela’s has been an outdoor retail chain since the 90s, growing their stores and rolling with the dot-com craze. 'The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. To start the year off right, this month’s guests all echo the importance of humanity and passion shining through in social media. We sell fun.
    [Retail] You’ve Got Brand Ambassadors. Now What?
    From utilizing your ambassadors to help you come up with a new logo , to helping you figure out the next flavor , to suggesting new retail locations for your product , they actually have more valuable input them some of your highest-paid employees. 'Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. If you missed it, get caught up here. We all know how to identify the right influencers and reach out to them, or we wouldn’t have this job. But once that part is done, WTF do we do now?
    [Retail] Direct marketing is dead. Long live direct marketing!
    You might be a supermarket retailer, a local sports club or an insurance company and while members have already made a commitment to you, you still need to ensure your communications with them are relevant and engaging. 'Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Direct marketing campaigns need to work with your marketing mix. Test, test, test. Personalisation. Potluc
    [Retail] Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014
    'Week in Review  January 18 – 24, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Own It or Rent It? The LIFT Weekly Podcast No. by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Need a LIFT? Consider leaving a comment! Brain Stew Whistle Stops
    [Retail] 6 SEO Hurdles for Retailers and How to Beat Them
    For retailers , especially those with both an online presence and brick-and-mortar establishment, following SEO best practices can be a challenge. However, if as a retailer you’re a niche market, your SEO strategy might need a little tweaking. As a retailer, you’re probably accustomed to prepping for Christmas before Back-to-School is over. Industry jargon There’s no room for jargon when you’re an online business, especially retail. SEO Hurdles for Retailers and How to Beat Them is a post from: ConverStations. Follow him on  Twitter  and  LinkedIn. Marketing
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Retail] Where to Find Twitter Trending Topics for your Online Marketing
    For a local retailer with one location, well, what’s the point of all this? 'Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. know, this is really obvious. Yes, likely every day.
    [Retail] The Way Data is Changing Small (and Large) Businesses
    Data Analysis for Retailers. Data is currently at the crux of change in online retail. Because all of the steps of the customer process are recorded in web retailing, these data points have amassed into a huge wealth of knowledge. Retailing giants like Amazon use this data to determine what products you are likely to buy, even if you haven’t searched for them yet. Their skill at doing this, and at pricing items so that you are most likely to buy them, has enabled them to build the biggest web retailing empire in history. Here are ways you can do it.
    [Retail] Seven Effective DIY Market Research Tactics
    Most guides (but not all) on how to start a retail business don’t cover this crucial market research step and, when they do, they don’t give it the time and detail it deserves. 'By Francois Bondiguel Market research  can be pretty expensive. It can even take years to conduct. But, in today’s digital age, it can also be accessible to organizations of all sizes. While your peers are spending thousands of dollars on a professional services firm, you can take the lead with these seven quick and dirty DIY methods. But, it’s important, and it’s relatively simple to implement. No money?
    [Retail] Agile Innovation Update – January 2015
    Despite this, retail banks have a long way to go to effectively use digital channels to influence new product sales.  Black Friday divides retailers and analysts. Despite scenes of stampeding customers and a jump in footfall and sales on the day,  retailers and analysts  are divided as to whether Black Friday is successful at increasing overall Christmas spend with many claiming it  actually hinders retailers. As a result, increasing numbers of retailers such as Next and Jigsaw,  have taken a step back  from the Black Friday discounting and are reaping the rewards.
    [Retail] Week in Review: Posts and LIFT Shares, Jan 11 – 17, 2014
    'Week in Review  January 11 – 17, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations ConverStations blog posts you may have missed this week: Creating Additional Revenues: The LIFT Weekly Podcast No. by subscribing to  Whistle Stops Weekly  email newsletter. In 2015, we launch a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Need a LIFT?
    [Retail] How To Think About Mobile Advertising
    Clicks on mobile ads are greater than desktop ads, indicating Facebook mobile ads are a great way for a retailer to build brand awareness and reach consumers on mobile devices. 'Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. There is a case to be made for both sides. by accident?
    [Retail] Social Media & Technology Trends for 2015
    Social commerce refers to shopping directly from a social media network as opposed to going to a retailer’s separate website. Social media is really the ideal environment for retail and the future of the business – people on it are already engaged and it’s a breeding ground for impulse buys by consumers who are highly in tune with what’s trending.  . 'This New Year, technology and social media will make us feel more important and taken care of than ever before. Trend #1: Anyone in the business of doing business will do it via social media.
    [Retail] How Cabela’s Uses Social to Turn Customers Into Friends
    Adam Buchanan is the Social Media Manager of  Cabela’s , an outdoor sporting goods retailer with over 65 stores. The The stores are the IKEA of outdoor retail; they are a destination in an of themselves. ” This idea has put them on the map for top 10 most socially engaged retailers in the holiday season. It’s 'Tweetable Moments Be human. While we are a brand, we are supposed to be friends with these people on social media. adam_buchanan Tweet This. Ownership and Passion. You can eat at the cafe and stay all day. You can attend a special event. and Canada).
    [Retail] How Cabela’s Uses Social to Turn Customers Into Friends
    Adam Buchanan is the Social Media Manager of  Cabela’s , an outdoor sporting goods retailer with over 65 stores. The The stores are the IKEA of outdoor retail; they are a destination in an of themselves. ” This idea has put them on the map for top 10 most socially engaged retailers in the holiday season. It’s 'Tweetable Moments Be human. While we are a brand, we are supposed to be friends with these people on social media. adam_buchanan Tweet This. Ownership and Passion. You can eat at the cafe and stay all day. You can attend a special event. and Canada).
    [Retail] The Age of Authority Ending?
    Just last month I found my check card cancelled, its number one of many captured by a hacker who had raided one of my online retailers. 'We have seen an increase in Internet hacks and leaks undermining corporate and personal integrity alike. Sony, Anonymous versus the Ferguson Police Department, the Ray Rice elevator security tape, starlet cell phone pic hacks, and on and on. As noted in my Cision’s 5 trends for 2015 post , vigilante style attacks will increase and continue to negatively impact individuals and businesses alike. There is little we as a society can do to stop it.
    [Retail] FreshMinds appoints two new Senior Consultants
    Ramona brings a wealth of experience in retail and communications research to FreshMinds. 'We’re delighted to announce that we have appointed two new senior consultants to join our team: Ramona Bartlett and Martin Ash. Ramona Bartlett joins us from Nunwood, where she has spent the past two years as an Insight Manager specialising in customer experience. Prior to Nunwood, Ramona worked at ABA Research and Millward Brown. Martin Ash also joins us as a Senior Consultant. FreshMinds Managing Director Andy Maher commented, “I’m delighted to welcome Martin and Ramona to FreshMinds.
    [Retail] 10 New Year's Resolutions (for you) for the Year 2015
    Seemingly every week, we are seeing news about security breaches at major retail stores, or finding online databases have been impacted. 'A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months. In years past I''ve put forth fun predictions for the world in tech. Protect yourself and your data from the bad guys.
    [Retail] Rescue Books
    Here it is: I can''t walk by any form of retail establishment that sells books (new and/or used) without going in. retail. batmanrarebooks book bookstore businessbook collector comicbooks fiftyshadesofgrey harrypotter insearchofexcellence iphone kindle kindleapp networking pawnstars purplecow rebeccaromney retail sethgodin technology thecluetrainmanifesto tompeters usedbookstore usedbooks 'It''s time to save business books. I''m wondering if we should start a humane society to save the business books of the world? Please, allow me to indulge myself. Resistance is futile.
    [Retail] Just get us the Millennials! #Marketing #Fail
    They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 'I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 38% of Millennials are bilingual. They’re social. Tweet this.
    [Retail] Are you selling what your customers want to buy?
    If you sell your products in a retail environment, hang out in the store and listen as people considering buying your product. 'All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my question — are you selling what your customers want to buy? Confused? There’s a great story that illustrates this perfectly. college professor stood in front of his classroom, holding a shovel.
    [Retail] Be Kind To Brands
    retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino 'My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? This is the true brand imperative. Perhaps, if not for a moment, don''t.
  • DEVUMI  |  FRIDAY, DECEMBER 26, 2014
    [Retail] The Best Brands on Twitter 2014
    Or more in depth, like stock issues in specific stores that involve lengthy conversations: @adifandan They are still available at some #Consortium retailers. 'It’s no secret that we have a soft spot for Twitter here at Devumi. Since I wrote a top brands on Instagram  article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers!  . The best brands on Twitter 2014. Charmin – Charmin toilet paper. know, I know.
    [Retail] Why Mobile Content Strategy is Important to PR
    In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. 'Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. Does any of this matter to PR? percent access content/information. access the Internet.
    [Retail] 5 Easy Ways to Trade in Your Phone
    As the world’s largest retailer, Amazon chose to create a buyback program of its own for the lucrative cell phone industry. 'Good quality phones can retain a surprising amount of their original value. An entire industry has been built around buying and selling cell phones. Charities are also eager to accept old working phones so they can sell them and build up their funds. Regardless of where their phone may end up, those who wish to sell their phones can make a fair bit of extra money by taking the time to go through the proper channels. Apple. uSell. Gazelle. ecoATM. Amazon.
    [Retail] Beware Social Media Faux Pas During The Holidays
    But the mega-retailer was caught flat-footed by indignant tweets concerning the burden these extra hours placed on Kmart employees, taken away from their families on this family-focused holiday. 'By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season. But as the following examples illustrate, even big brands fall prey to social media missteps that cost them some holiday goodwill, and even worse, paying customers. Hallmark and Holiday Cheer Hallmark also ran into social media trouble in 2013. and “Why did you change gay to fun?
    [Retail] Building A Better Business By Thinking Like Amazon
    Retailers might not like to hear this, but it is true. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retail retailer software 'Don''t try to be like Amazon. Amazon is a business like no other. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. For a myriad of reasons. How is Amazon thinking there days? Watch this.
    [Retail] The 10 most-read FreshMinds blog posts in 2014
    Since then, iBeacons have found favour with a number of retailers including Tesco, Macy’s and House of Fraser. 'On Fridays, we bring you the FreshMinds picks. This week we’re rounding up the 10 most-read posts from the FreshMinds blog in 2014 including our social media listening report, innovation in the food and drink industry and applications of iBeacons. Are you Listening? FreshMinds’ social media listening report. In February, we launched our social media listening report, Are you Listening? digital and mobile trends that will drive growth in the gaming sector in 2014.
    [Retail] Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings
    Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” Offering a number of options also ensures that customers will find one to their taste, which for a luxury retailer, is of the utmost importance. From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels. 'For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. The eCards are a bit naughty, but in a playful way.
    [Retail] How This Fashion Brand Found the Sweet Spot in Blogger Relations
    Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. 'Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Meet Sam.
    [Retail] 516 – How To Keep Your Eyes On The Persuasion Prize
    How retail first impressions are visually based but never forget the other senses! 'Ted Talks are superb for helping us understand and see the world in different ways. One talk that I recently watched was Emily Balcetis, Assistant Professor of Psychology at New York University entitled Why Some People Find Exercise Harder Than Others. Emily  in her role explores perception, motivation, goal-setting and decision-making from conscious and non conscious levels. So I wanted to speak to her about what we, as business people, can learn from her research into perception.
    [Retail] Data for customer closeness: Is in-store finally catching up with online?
    'It seems strange to begin a retail blog post by talking about a lack of consumer data. Much of what’s currently written relates to how leading retail brands are getting closer to their customers by analysing data. But there is one area in which even the most advanced retailers know comparatively little about their customers and have very little usable data  – namely their in-store behaviour. While the great benefit to retailers of online shopping is the trail of data they leave behind, for in-store shopping this type of information is much harder to come by.
    [Retail] Agile Innovation Update – December 2014
    Deloitte suggests retailers that have harnessed multi-channel strategies and in-store technology to complement shoppers’ digital lives will reap the rewards this Christmas. recent FreshMinds blog post, looks at three examples of retailers excelling in this space. For more thoughts on Snapcash, check out out our blog post on its implications for retail banks. . For these retailers, this research may provide interesting food for thought. 'Each month we bring you the  FreshMinds  Agile Innovation Update. billion , a 4% rise on last year.
    [Retail] I Want To See Ads!
    It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? The ability for a brand (or retailer) to follow, track and engage with a consumer across multiple media properties seems like advertising panacea, but it has to be done strategically, and in a compelling and valuable proposition for the consumer. online retailer. retail. retailer. '"Of course, you want to see ads, you''re in marketing!".
    [Retail] How Pinterest and Google Plus Can Work for B2B Social Media
    Retailers saw $50.9 'Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections. robzie_ Tweet This. Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. He was right. Kevin Spacey.
    [Retail] How Pinterest and Google Plus Can Work for B2B Social Media
    Retailers saw $50.9 'Tweetable Moments It’s just getting to know people. That’s where you’ll make your genuine connections. robzie_ Tweet This. Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. He was right. Kevin Spacey.
    [Retail] Three Web Design Trends to Consider for 2015
    Much like local brick-and-mortar stores need to adapt to compete with off-site retailers, so, too, do businesses need to adapt to the way customers interact with their sites when making a purchase. 'Ever since businesses started using the internet for commerce, one thing’s been constant: the need to evolve with consumer behaviors. As we move into a more mobile-driven landscape—and one where frictionless buying truly is the holy grail—website design mindsets need to change with the ever-evolving buyer. Some companies have found a way to do it—just take a look at Tesla Motors.
    [Retail] Holiday Sales Ringing Up Via Social Media
    'Many major retailers are relying on social media to attract more customers, keep their current customer base and beat out their competition. report from Aberdeen Group found that 55 percent of retailers have succeeded in expanding their customer base through social media. This is especially true for retailers that sell electronics, as the demand is high and competition is tight. If you’re a retailer looking to use social networking to get your brand out there, consider: Use photos. Retailers – get ready; customers – get to following! The result?
    [Retail] Why I Hate Black Friday
    When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. know what you''re thinking, if you hang on to the receipt and bring it back to the store with you, most retailers are fine with bridging the gap by either paying you back the difference or with a gift card, but who has the time? Yes, I also realize that how these retailers concoct these offers is a part of the problem. retail. retail nerd. retailer. flyer.
    [Retail] How Thanksgiving Lost Its Meaning
    Black Friday, begun in 1924, empowers retailers to offer shopping deals. 'Thanksgiving, according to President Abraham Lincoln, exists to offer “Thanksgiving and Praise to our beneficent Father who dwelleth in the Heavens.” ” That’s hardly true today when most Americans engage in extravagant feasts, march in parades, and watch football games. How many people truly give thanks when not celebrating a touchdown or tender turkey? Why are you thankful? Do you know why there’s a holiday? Do you care? Nor did I donate to anyone on Tuesday. Thanks for reading.
    [Retail] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Not a shock: retailers and restaurants are the most engaging industries on Twtitter. 'Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do buyers say is the most important signal of vendor credibility? NewsCred ).
    [Retail] 3 retailers harnessing digital technology to drive offline sales this Christmas
    Deloitte reports that 40% of sales in physical stores will be digitally influenced as consumers engage with technology and embrace retailers’ multi-channel efforts. To tap into this trend, many retailers are harnessing digital technology to drive sales offline. The toy retailer has also introduced a live chat function on its website to answer customer queries, as well as a gift finder that uses information regarding a recipient’s interests and age to suggest the perfect present. billion. Here are 3 of our favourites: 1. Toys R Us. Harrods. Argos.
    [Retail] Cyber Monday. Don't Get Killed (Online)
    When the retail specials start rolling, and people ditch out early from their Thanksgivings celebrations in the US to get in line and start a riot to get a Xbox for fifty bucks less than usual. retail. blackfriday blackberry blackberrypassport chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel cybermonday digitalmedia ecommerce facebook facebookatwork guestcontributor heatherbackman iawriter iawriterpro linked montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud technology terrydimonte xbox youtube linked.
    [Retail] E-Commerce to Leapfrog Organized Retail in India?
    According to Technopak, organized retail in India will grow 4 times from $46 billion in 2014 to $182 billion in 2020, while e-commerce will grow at 14 times from $2.3 Instead of developing their own e-commerce platforms, Indian retail chains are partnering with e-commerce players to sell online (Future Group with Amazon India and Croma with Snapdeal), leading to concerns that they will be overtaken with the better funded e-commerce players. Commerce Fashion India Amazon India Croma E-Commerce Future Group Kishore Biyani Retail Snapdeal Technopak Venture Capital
    [Retail] Video Ads, Facebook, and Marketing
    The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. 'By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Anybody who interacts with the ad by commenting, sharing, or liking it will be targeted with follow-up ads about their sales. Every woman in America? I’ll be curious to see if I get one on my feed. Are You Looking At Video Ads? But it is going to become one sooner or later, if things keep progressing.
    [Retail] A Poem of Gratitude for Small Business
    This time of year, a retail business should thrive – or at least be busy enough not to have to liquidate. 'Almost a decade ago, I was driving through a small, rural town in Central Iowa about this time of year. There was a store having a Going Out of Business Liquidation Sale. When you think about it, things must have been really tough. It broke my heart. It still happens too often. But small business owners are some of the most persistent, vigilant, hardest-working people I know. You just finished reading A Poem of Gratitude for Small Business ! Consider leaving a comment!
    [Retail] How To Write A Post That Will Rock Your Facebook
    The ideal length for retail brand posts is a very crisp and concise 1 – 40 characters, for reader engagement up to 86% greater than average. 'Guest post by Cari Bennette. ————-. Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action? Then you’ve come to the right place, because we’re about to share some of the best online tips for writing successful Facebook posts. Interested? Then please, read on… Some Facebook Posting Basics. Be yourself.
    [Retail] Giving a Gift of Growth
    Related Stories Coaching Calls Designed for a LIFT Best Practices and Ideas for a Content Audit How To DIY An Online Store For Small Business Owners Buying a Business: Are You Ready to Take the Retail Plunge? 'As part of the season of thanks and giving, consider gifting your favorite small business owner a gift of growth. On December 23, 2014 we will award five business owners with a 3-month subscription to SubCLUBs. Each month the winners will receive. You can nominate as many business owners as you want – even yourself! Independents, Freelancers, or Solopreneurs. Small Business
    [Retail] Peer-to-peer payments come to Snapchat but what are the implications for retail banks?
    Secondly, the proliferation of alternative payment processes serves as a reminder to retail banks that digital disruption and changing customer behaviour cannot be ignored. As yet, we do not know what impact peer-to-peer payments will have on revenue streams in retail banking, but we do know that it is opening up choice. Given that the next generation of retail banking customers will grow up on social networks, and probably be more familiar with them than they are with retail banking brands, this could prove dangerous for financial services.
    [Retail] Black Friday & Social Media: 5 Must-Reads
    Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial. 'Learn everything you need to know about Black Friday and social media in these five must-reads. Social Media black friday
    [Retail] Business Transformation. From Marketers To Makers.
    If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase. 'Imagine. . Imagine if someone pulled you aside, and asked you to change everything about yourself. They wanted you to change how you look, how you act, how you think, how you connect with others, and more. After all, it was for your own good. Not easy.
    [Retail] How To DIY An Online Store For Small Business Owners
    Related Stories Planning Your Work and Working Your Plan Tom Seaver: A Model of Consistency Buying a Business: Are You Ready to Take the Retail Plunge? 'Writtten by Geoff Austin Ecommerce continues to grow and is worth over $304bn in the US right now. The peak online selling period has started and will run until Xmas. Black Friday which comes at the end of November is worth $1.2bn in sales. So it’s easy to see the benefits of selling online. Yet according to the NSBA , 72% of small businesses are still not selling their own products online. Otherwise this will cost you sales. 
    [Retail] 3 Reasons Snapchat’s Brand is in Jeopardy with Snapcash Feature
    According to MarketWatch , more than 200,000 retailers have signed on to use ApplePay, Apple’s latest technology to late individuals pay with their phone. 'The dust has settled on Monday’s announcement from Snapchat about their new feature called Snapcash  - a feature that connects your debit card to your Snapchat account sending money just as easy as sending a snap to your friend. Even though the news is more than 72 hours old, the buzz on Twitter about Snapcash is certainly trending. Unfortunately for Snapchat, their brand is taking a hit. big hit. Here’s why: 1.
    [Retail] 5 Companies That Nail Social Media Recruiting
    Zappos, the online shoe retailer, is well-known for its innovative recruiting strategies. 'With big data recruiting on the rise, social media is playing more of a role in the hiring process than ever before. Industry leaders like Google, Facebook, Amazon and more are leading the charge towards a high-tech recruiting process, and social media is a big part of that strategy. Social media recruiting is still a relatively new game , and some companies play it better than others. These 5 companies have used social media successfully to identify and hire top talent faster. Twitter. Disney.
    [Retail] Love and Hate: The Pumpkin-Obsessed People Speak
    'Just because Halloween is over and Christmas sections are popping up in every retail store doesn’t mean that pumpkin season is over. Pumpkins are a Thanksgiving staple and people can’t seem to get enough of this fall flavor. Microsoft Social Listening has been tracking our nation’s love/hate obsession with the taste of pumpkin through social media conversations and they visualized their findings in the infographic below. Via Column Five for Microsoft Social Listening. The mother of all pumpkin flavors, the pumpkin pie is most talked about in the blogosphere with a mostly 24.1%
    [Retail] Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)
    Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. 'This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. Yet not many found it. Most people believed in the old cliché, ‘build it and they will come’, but it simply isn’t true. Your offer isn’t appealing enough. Make sure your offer is relevant to your business.
    [Retail] Planning Your Work and Working Your Plan
    Related Stories Tom Seaver: A Model of Consistency Buying a Business: Are You Ready to Take the Retail Plunge? Without a plan – and neglecting to follow your plan – you’ll be more prone to interruptions, active work not necessarily productive work, and saying “Yes” when saying “No” might have been more prudent and profitable. Discipline without Direction is Drudgery. Donald Whitney. Click To Tweet - Powered By CoSchedule By planning your work, it is easier to work the plan. Is your plan in harmony with your vision, capabilities, and constraints?
    [Retail] Picture Better Marketing with Social Media
    Companies and organizations from satellite TV providers like DirectTV to the top multi-product retailers like Target and Walmart to professional sports teams, all engage in social media and what it has to offer. Social Media Brand marketing retail social networking television 'Whether you are a large company or one of the countless mom and pop shops that dot the nation in all 50 states, marketing your brand correctly is as important as anything else on your to-do list. Socializing Can’t Hurt Your Business. Followers and Friends Keep Growing. million Twitter followers.
    [Retail] Tom Seaver: A Model of Consistency
    Related Stories Buying a Business: Are You Ready to Take the Retail Plunge? 'In baseball, Tom Seaver was a model of consistency. He still holds the highest mark of votes on his way into the Baseball Hall of Fame. In baseball, my theory is to strive for consistency, not to worry about the numbers. If If you dwell on statistics you get shortsighted, if you aim for consistency, the numbers will be there at the end.  ~ Tom Seaver  #136063133 / gettyimages.com Upon my return after a year of serving in the ministry mission field (domestic), I knew consistency would be a key to rebuilding.
    [Retail] Week in Review: Posts and Podcasts Nov 9 – Nov 15, 2014
    Buying a Business: Are You Ready to Take the Retail Plunge? 'Week in Review November 9 – November 15: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on  SlideShare. SmallBiz Tracks Week in Review: November 15, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Too Many Carrots?
    [Retail] Buying a Business: Are You Ready to Take the Retail Plunge?
    Any good tutorial or book on how to start a retail business will include this as the first step. how you will sell your goods (online vs retail vs both), and how you will raise the funds to get started. Francois Bondiguel is from Vend , a point-of-sale, inventory, and customer loyalty software that helps over 12,000 retailers manage and grow their business. Buying a Business: Are You Ready to Take the Retail Plunge? You just finished reading Buying a Business: Are You Ready to Take the Retail Plunge? ! Are you ready to take the plunge? Get specific.
    [Retail] 5 Examples of Inspired Checkout Processes That Bring Results
    You have your very own cashier every single time you decide to log on to your favorite ecommerce site and indulge in some retail therapy. Brick and mortar retail giant Nordstrom hits the nail on the head with their brand new checkout design. 'One of the best things about online shopping is not having to wait in line behind a long line of equally frustrated shoppers at the cash register. The problems begin when this so called ‘personal cashier’ behaves like a nitpicking ringmaster, making you jump through a million hoops till you can wave them goodbye. Minimal steps? steps.
    [Retail] The Best Video Content About the Greatest Feeling on Earth
    That being said, the negotiations often end well since the synergies are there: The musicians (and the labels) get exposed to new audiences while the Guitar Center gets content to share that supports the brand experience and even drives retail. 'Image via Guitar Center. I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”. These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But, the impact is massive.
    [Retail] Big data delivers customized experiences or it’s just noise
    Big data needs to mean personalizing offers: Some big box retailers are using data from loyalty card holders to offer different coupons to different shoppers based on insights gleaned via analytics—in essence, personalizing pricing. 'If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Every day our digital activity (on the web, on our smart phones, social networks etc) creates over 2.5 quintillion bytes of data. In fact, 90% of all the data in the world today has been created in the last two years. And now. Your buyers have the same expectations.
    [Retail] Get Your Game on with Social Media
    According to Monthly Consumer Survey , holiday spending accounts for nearly 20 percent of total annual retail sales for retailers. Retailers know that roughly 65 percent of shoppers will shop online before making a purchase. Retailers are also aware that nearly everyone in America – including both individuals and businesses – use some form of social media. Social media has become an incredible way for retailers to advertise their products, offer deals, make sales and gain customers. How to shop for gifts using social media. Christmas gift ideas.
    [Retail] Tis The Season For Marketing Mistakes
    Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” The numbers show the inconsistencies: 16% of customers start shopping before Halloween –  BUT  – 55% of retailers start promoting holiday shopping before Halloween. 54% of shoppers say stores don’t provide enough information –  BUT  – 87% of retailers feel they give all the info the consumer needs. 'This is a crazy time of year for marketers. Yikes!
    [Retail] Agile Innovation Update November 2014
    Online and physical worlds converge as retailers look to create an omni-channel Christmas shopping experience. The lines between the online and physical world look set to blur as internet and high street retailers alike seek to meet consumer expectations for an omni-channel shopping experience this Christmas. According to the Wall Street Journal,  online giant Amazon has announced plans to open its first physical store in time for Christmas in Manhattan , whilst high street retailers are integrating digital technology into the in-store environment.
    [Retail] How to style a rented home
    They put together a ‘Blogger Style Challenge’ and invited   A Beautiful Space , Kat Got The Cream and myself to choose items from high street retailers that would perk up a rented home… and to keep the amount under £300. 'Rented homes can be hard to stamp your own personality on…you’re limited by what you can change. But that doesn’t mean it’s impossible. Clever selection of both furniture and also the detail of ‘stuff’ in the home can really transform a place from drab to fab. www.cityliving.co.uk/blogger-style-challenge/#digital-diva.
    [Retail] Marketers embracing the world of wearable tech
    Global retail revenue from smart wearable devices is estimated to reach over $13bn by 2016 and over $52bn by 2019, according to Juniper. 'There’s a new way for marketers to understand more about reactions to campaigns – and the answer is on the wrist. UK-based Studio XO has created the XOX Sensory Wristband to provide real-time data on the way adverts are received. The wristbands measure biometrics such as heartbeat, breathing and body temperature. Over the past few weeks we’ve discussed the rise of wearable tech on the blog, in particular the Apple Watch.
    [Retail] How Your Brand Should Tell A Beautiful Story
    retail. advertising b2b b2c blackfriday brand brandattributes casestudies casestudy commercial customerloyalty cybermonday digitalmarketing documentary internetculture marketingchannel media nationalgeographic onlinevideo patagonia retail shopping shortfilm socialmedia testimonial whitepaper wordofmouth wordofmouthmarketing wornwear youtube yvonchouinard 'Before you do anything, please watch this: It''s almost perfect, isn''t it? don''t even own that much clothing from Patagonia. But, after watching this twenty-plus minute video on YouTube , that will change. and not the rule.
    [Retail] Why Context Marketing is Nothing New
    Retailers, for example, use context in everything they do when it comes to their marketing campaigns. 'So, the latest buzzword in the online space is context marketing , or the ability to look into the context of what your customers want and deliver on that need. And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing , advocacy marketing, persona marketing and, yes, influence marketing (guilty of that one). Context in Marketing is Nothing New. If bounced, clean list. Context Marketing in the Offline Space.
    [Retail] 510 – Customer Feedback and Social Media
    Today Mark Pettit, Sales & Marketing Director, Hermes talks to me about “the power of social media and how it is critical that retailers invest in developing engaging social strategies whilst ensuring a framework is in place to respond to the needs of the customer in the shortest time possible” The listener of the week – chosen from anyone who shares about the show or leaves a review on iTunes as my way of saying thank you, thank you, thank you for sharing – is Hermann Brinkel. But how? Today we discuss. Is social media a tool or a sales channel?
    [Retail] Never Too Soon: Using Your Blog to Generate Sales During the Holiday Season
    After all, you are an expert in your industry , and your customers will surely think of you as such should you deliver consistently as both a content provider and retailer. 'Another holiday season is fast approaching, and that means websites are scrambling to ready killer campaigns (or have already launched them) that will generate North Pole-sized sales. For those fortunate enough to have a wealth of resources at their disposal, this will mean lavish advertising campaigns that will feature them prominently on the most highly-trafficked sites on the net. There’s two reasons for that.
    [Retail] How Google Trends Helps Employers and Job Seekers
    Amazon is the most searched retail company and 50% more popular than #2, Walmart. 'Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. It’s a win-win. cowbell creates joy for you and other people.
    [Retail] Why the Best Marketers Ask If You Want Fries with That
    In a recent survey, senior marketers across a handful of verticals (including automotive, technology, health care, retail and B2B) were asked what skills they thought were most associated with success in today’s marketing landscape. 'In the modern attention economy, a marketer''s caliber tends to be judged on the ability to discern noise from signal, making sense out of the deluge of data that overwhelms our collective senses and minds of everyone from the C-suite to the ground floor. The soft skills honed while dealing with and learning from all types of customers (i.e.
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