• TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Retail] Big Can Often Be Much Better
    Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. retail. retail experience. amarketofone apple applegeniusbar applecare brand businessbook businesselegance consumercomplaint customerexperience customerservice digitalexperience hugyourhaters jaybaer macbook macbookair marketofone omnichannel retail retailexperience scottstratten selfie supplychain technicalsupport technology How many times a day do you read about a brand messing up? easy to fix.
  • CONVERSTATIONS  |  SUNDAY, APRIL 19, 2015
    [Retail] Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015
    Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Apr 12 - 18, 2015 ! Consider leaving a comment! Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Week in Review: Posts and LIFT Shares, Apr 5 – 11, 2015 Week in Review: Posts and LIFT Shares, Mar 29 – Apr 4, 2015 Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015 What’s on Your ’15 Minutes’ Short List?
  • SOCIALNOMICS  |  THURSDAY, APRIL 16, 2015
    [Retail] A Guide to the Perfect Web Design – Tips for Business Owners
    If you owned a physical retail outlet, you would go to great lengths to ensure that the layout of the store was clutter-free, easy on the eye and simple to navigate. While there are many factors that contribute towards a successful business, few are as important as website design and online presence. With a rising number of consumers now shopping online either through a laptop or their smartphone , it is imperative that business owners develop an online presence that can cope with such demand. So let’s take a look at three steps you can take to implement the ideal web design.
  • ENGAGING BRAND  |  WEDNESDAY, APRIL 15, 2015
    [Retail] Show 529 – Leading Digital Strategy For Business Growth
    Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? We discuss […] Pod Casts business growth chris bones commerce goals digital strategy ecommerce effective ecommerce engaging brand podcast good growth how to design the customer journey james hammersley leading digital strategy omni channel retailing Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. We discuss.
  • SOCIALNOMICS  |  TUESDAY, APRIL 14, 2015
    [Retail] How To Upload Products In Bulk To Amazon
    For the online retailers, following are some key aspects which are necessary for you to consider to become an Amazon seller. Listing of products on Amazon can be very productive. The key points and benefits that Amazon offers to consumers as well as the total amount of traffic that it attracts makes Amazon a leading online shopping website in the world. Moreover, if you are selling a product then it’s necessary to have a competitive price tag of what you are selling as this will offer you an advantage in terms of shipping & profitable price.
  • MY CREATIVE TEAM THINKING  |  MONDAY, APRIL 13, 2015
    [Retail] Marketers: Video’s Time Has Come
    As speed has become less of an issue, most major online retailers now are using video to sell products. Are you using video in your content marketing and advertising programs? If not, you are missing the boat. Today, video content is easily accessible via the web. Transmission speeds are up and more powerful desktops and mobile devices proliferate. Cisco Systems estimate that between 80% and 90% of all internet traffic will be video-based by 2018. Another study by Google and TNS indicates that 73% of US and Canada internet users watched digital video. Facebook alone reported 93.8
  • TWIST IMAGE  |  MONDAY, APRIL 13, 2015
    [Retail] LinkedIn Is Still Underrated
    We''ve talked about brands and online retailers stalking consumers for months across multiple websites with behavioral targeting. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Advertising online continues to get creepier and creepier. It cost them close to $1.5 It''s not. chom fm.
  • WAXING UNLYRICAL  |  MONDAY, APRIL 13, 2015
    [Retail] Monday Roundup: #NovaCOM15
    Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says  Dave Hochman as he shares six takeaways for the “C-store” industry. 4.  This Friday, April 17th, I’m proud to be included in the speaker line up for  #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. And
  • SOCIALNOMICS  |  FRIDAY, APRIL 10, 2015
    [Retail] Apple Watch is Already Backordered
    ” It’s unclear when Apple Watch will be available more broadly in Apple retail stores. Mashable – The  Apple Watch  has been  available for preorder  for less than six hours and the delivery times for nearly every model are already pushed back at least four to six weeks. On Apple’s U.S. online store, the only model of Apple Watch that is still available to ship between April 24 and May 8 is the $649, 38mm stainless steel Apple Watch with classic black buckle. ” It’s not just in the U.S.; Some reports on Twitter indicate that even at 12:01 a.m. Apple
  • SOCIALNOMICS  |  FRIDAY, APRIL 10, 2015
    [Retail] hiQ Labs Revolutionizing Businesses with “Machine Learning”
    For example, a retail chain could link all their tills together via computer to see who’s performing best. “I believe that when the robots rise up, ATMs will lead the charge,” quipped The Big Bang Theory’s Sheldon Cooper. You don’t have to be a genius physicist (arguably on the autism spectrum) to have a theory about “machine learning”, but the reality is it’s not as scary as screenwriters, novelists, and Hollywood makes it out to be. In fact, it might just be revolutionizing businesses that have accepted subpar figures—like the travel industry, for example. It’s enjoying a revolution.
  • PROBLOGGER  |  THURSDAY, APRIL 9, 2015
    [Retail] Why Should I Make My Webpage Interactive?
    If you’re a startup or an e-commerce retailer, chances are you have a string of social media accounts representing your business all around the web. This is a guest contribution from Ben Shwartz. They say you shouldn’t judge a book by its cover… but does that extend to eBooks? How about webpages? In the current state of our globalized, media-saturated society, it’s difficult—if not outright impossible—to live by this seemingly antiquated adage. Eminem on landing page optimization… or a rap battle. Capture the social media-unfriendly. Easy, automatic signup options (i.e. General
  • FRESHNETWORKS   |  WEDNESDAY, APRIL 8, 2015
    [Retail] Agile Innovation Update – April 2015
    Pressing the button triggers an order to be made via your Amazon account which is then delivered to your default address.  If the service takes off (and isn’t a joke!) it has the potential to transform retail as we know it. Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at Whatsapp’s rapid growth, Facebook Messenger’s new payments facility and potential new innovations from Amazon. SMS messaging trails behind as 30 billion Whatsapp messages are sent per day. Facebook launches payment facility within Messenger app in the US.
  • SPIN SUCKS  |  TUESDAY, APRIL 7, 2015
    [Retail] A Business Pivot: What You Need to Know
    He had a new product that he’d been lucky enough to get on the shelves at the big box retailers, but it wasn’t selling. By Gini Dietrich. The past few years have been rough. In 2008, we started to run out of cash. In 2009, I had to lay off more than half of my team. In 2010, I had to figure out how we were going to survive the Great Recession. In 2011, I had to fight against the debt ceiling because everyone put the brakes on spending, including outstanding invoices. And so on and so on. Though we survived the economy, it hasn’t been easy. Changing Times. link].
  • GREG VERDINO  |  FRIDAY, APRIL 3, 2015
    [Retail] What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing
    When Amazon announced  Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. Innovation Internet of Things Marketing Technology amazon dash digital ubiquity innovation internet of things retail smart home Whether or not Dash itself proves to be a success remains to be seen.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, APRIL 3, 2015
    [Retail] If You Build It, Will They Come?
    They are beautiful, but major retailers didn’t see a demand for such a small niche. Major retailers had turned down the chance to market these dolls because they saw limited sales, but online marketing is proving them wrong. There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” ” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it? Case Study in Word of Mouth. How many sales? About 10-15 a month.
  • UNSPOKEN  |  WEDNESDAY, APRIL 1, 2015
    [Retail] Simple and Efficient Marketing
    It can probably be expected that any instrument retailer will have someone on hand for repairs, but if you highlight that fact and say something to the effect of, “We have over 25 years of experience with all types of guitar repairs and modifications,” you’re instilling confidence in people you haven’t even worked with yet. If you market specifically to fly fishing boutiques or online retailers, however, you’ve cut right to the chase and let the right people know about your product. What does it take to be the best? Identify your assets.
  • KIKOLANI  |  MONDAY, MARCH 30, 2015
    [Retail] Conference Spotlight: Build Grow Scale LIVE
    At Build Grow Scale LIVE, Drew plans to share the secrets he’s learned from his own retail business and time consulting with e-commerce retailers. If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell. Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. When and Where.
  • SOCIALFISH  |  MONDAY, MARCH 30, 2015
    [Retail] Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media
    fashion retailer can see the clothing items its target audience is talking about to decide which products to stock. Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. YouTube is greeting marketers and video buffs with cards , a new way to direct viewers to relevant content while they’re streaming a video. According to YouTube , mobile devices account for 50% of video views on the site. Fundraising. Video.
  • DANNY WHATMOUGH  |  MONDAY, MARCH 30, 2015
    [Retail] ICYMI – Layout, Periscope and Facebook F8 Conference
    Add Facebook Messenger buttons to third party apps – so, for example, a retail business could offer to send customers shipping information via Messenger rather than email or SMS. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets. Facebook launches a Timehop clone – On This Day. Facebook is testing a new app called Phone. Image credit. icymi
  • SOSHABLE  |  SUNDAY, MARCH 29, 2015
    [Retail] Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You
    Pinterest is a must-do for online retailers, fashion and luxury brands, travel and hospitality companies, and nearly every business that focuses primarily on women buyers and has the ability to put a visual spin to their marketing. Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. Research Your Options. The downside?
  • DANNY BROWN  |  FRIDAY, MARCH 27, 2015
    [Retail] Why You May As Well Say You Reached Eleventy Billion People
    Over at Collective Bias, a “publisher of high quality user generated content that drives sales for brands and retailers” , there’s a case study about one of their campaigns. Collective Bias retail case study for Walgreen’s mobile app. We don’t need to rely on correlative data that suggests extra foot traffic to a retail store came from the radio ad that ran that day, versus the print ad that ran that same day, versus the flyer that went out that same day. million potential blog page views. million impressions. Eh… not really. Or is it?
  • SOCIALNOMICS  |  FRIDAY, MARCH 27, 2015
    [Retail] How the Apple Watch Will Change Social Media and Digital Marketing
    It will retail for $17,000. While that model obviously will serve mainly as a fashion and high-status statement, the basic models (which retail for a few hundred dollars) are expected to be highly practical and consumer-friendly. While the release date of the much-anticipated Apple Watch is still a few weeks away, early indicators suggest it will achieve resounding success. According to a new survey by Reuters, almost 40 percent of Apple iPhone users (which is north of 100 million) have expressed a degree of interest in purchasing the device. But what kind, and to what extent?
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 27, 2015
    [Retail] The Key to Social Selling is Social, Not Selling
    This could be a meeting, connecting only with CMOs in retail, engaging a thought leader, etc. Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve. ’ That exact same concept is happening in social selling.” What is the Outcome You Hope to Achieve?
  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Retail] Tools for Mobile Marketing Strategy Success
    For retail businesses , you can dig deeper into seeing who added what into their shopping cart, whether they completed the purchase, or did something else instead. By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide. So why the big fuss? Through downloads? Yes, but no.
  • COLLECTIVE THOUGHTS  |  FRIDAY, MARCH 20, 2015
    [Retail] 3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations
    In February of 2011, Kling entered into her first design partnership with retailer heavyweight, H&M. Elin Kling for H&M was the retailer’s first ever collection designed in partnership with a blogger. personal reflection of Kling’s style, the collection brought a fresh approach to the retailer’s more mainstream aesthetic. It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. Photo: Elin Kling. Elin Kling for H&M. Kling says, “I never had my blog just on my own platform. Photo: Rumi Neely.
  • SPIN SUCKS  |  TUESDAY, MARCH 17, 2015
    [Retail] The Business Guide to Using Instagram
    Also take photos in and around your work environment—brick-and-mortar office, manufacturing floor, virtual office, the retail floor, or wherever it is you hang out during the day. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. In fact, Andrew Watts recently wrote in  A Teenager’s View on Social Media , “Instagram is by far the most used social media outlet for my age group. Please note the verbiage there—it is the most  used  social media outlet. Nor are they all big brands. Community events.
  • SOCIALNOMICS  |  MONDAY, MARCH 16, 2015
    [Retail] CEO’s Know They Need a Social Game
    If you own a retail store, for example, you can ask followers to share their favorite product of yours to be entered into your giveaway. Top CEO’s know that social media is no longer an option if they wish to stay in business, it’s a must. With billions of people using social media, it has quickly risen to the top as one of the best ways for companies to advertise, market their brand and gain exposure. With so many platforms to choose from and so many different ways to go about advertising with social media, it can be tough to know what to do. Get Your Brand Some Promotion.
  • CONVERSTATIONS  |  MONDAY, MARCH 16, 2015
    [Retail] How to Develop Viral Content that Sells
    Blogging (Effectively) During the Holiday Season. 6 SEO Hurdles for Retailers and How to Beat Them. Written by Larry Alton. There is a common misconception that viral content comes out of nowhere and is a combination of luck and randomization. Well, marketers who have been on the winning side of viral marketing campaigns know that virality is rooted in strategy, not chance. By understanding the key elements of virality and how you can effectively publish and distribute content and ideas that sell, you too can find yourself on the winning side. What a Viral Scientists Has to Say.
  • T2 SOCIAL  |  SUNDAY, MARCH 15, 2015
    [Retail] 4 Social Media Persona Criteria to Consider Targeting
    This is an advertising category that is readily available on Facebook, and one of the more powerful capabilities, particularly for ecommerce or retail operations. These are a few social media personas you might want to consider targeting in your next campaign. When running a campaign on social media (or simply targeting your content) creating social media personas and leveraging their tastes and preferences for improved engagement is always a best practice. Here are a few. Existing Brand Advocates. Engaged/Active Online Spenders. Speaking of which… Interest/Preference. Connections.
  • TWIST IMAGE  |  FRIDAY, MARCH 13, 2015
    [Retail] Apple Is Laughing All The Way To The Bank
    retail. apple applewatch atari atari800 blackberry brand computer cultofmac gadget ibm ibmclones iphone lego luxurygoods macbook macbookair magazine media mobiledevice mobilephone modem netbook pc personalcomputer planetofthephones radioshack retail shopping shoppingmall smartphone startrek technology theeconomist tv videogame I went from a non-believer to a believer. love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. With tears.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 13, 2015
    [Retail] 6 Simple Steps to Improve User Experience
    In the retail world, brand experience and engagement are the strongest drivers of loyalty, and the digital world is no different. There’s a reason we come back to the same grocery store each week. It’s the same reason that we return to the same barber, home improvement store, or favorite restaurant. These businesses have created a positive experience, which in turn creates loyalty toward their particular brand. great user experience on your site ensures that your visitors can find everything they’re looking for with ease and speed. Speed. Optimize images:  Speed matters. Design. General.
  • SPIN SUCKS  |  WEDNESDAY, MARCH 11, 2015
    [Retail] Create a Winning Sponsored Content Strategy
    Forrester says the web will account for or influence 59 percent of retail sales by 2018, it is this type of integration of both on- and offline influence which will make that number a reality. Sponsored Content for Lead Generation As the old e-commerce saying goes, “a click, a purchase does not make,” (actually I just made that up, but I channeled my inner retail Yoda for it). By Laura Petrolino At the end of 2013, Gini Dietrich listed sponsored content as one of the top four content marketing trends  to watch for in 2014. They have you… quite masterfully.
  • SOCIALNOMICS  |  MONDAY, MARCH 9, 2015
    [Retail] 5 Industries Doing Epic Things with Instagram
    Retail. Retail stores are finding new and interesting ways to promote their brand using the image-rich social network. Check out what these major retailers have been up to on Instagram: Macy’s. One of America’s oldest retailers, Macy’s continues to keep up with changing trends by inspiring customers to quench their thirst for shopping. Vying for the title of America’s household name in retail, JCPenney’s marketing tactics encompass everything the brand values. So which industries are rocking the socks off of Instagram? 1. Fast Food. Wendy’s. Jason’s Deli.
  • DREW'S MARKETING MINUTE  |  FRIDAY, MARCH 6, 2015
    [Retail] Creative versus strategy
    Using graphics/photos that connote quality and that you do this for a living : Unless what you sell retails for $3.99 or less, clip art isn’t going to cut it.  Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. Don’t ask your consumers to try to play connect the dots.  You need both.
  • SOCIALNOMICS  |  THURSDAY, MARCH 5, 2015
    [Retail] Instagram introduces clickable ads
    But as  Pinterest has shown  with early interest in its ads, retailers are dying for ways to turn visual social networks into catalogues people can buy from too. TechCrunch - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”. Brands want measurable impact, not to be breezed by. Images from TechCrunch . Instagram first began showing ads  in October 2013. Think Coca-Cola or fashion brands like Michael Kors.
  • CONVERSTATIONS  |  THURSDAY, MARCH 5, 2015
    [Retail] Tips and Tricks for Better Content Curation
    Other ConverStations Posts by Larry Alton: Shocking: Most Small Businesses Don’t Have Websites Dealing With Isolation as a Small Business Owner 5 Ways to Make Your Startup Attractive With Social Media Engagement Best Practices for Your Online Business and E-commerce Brand Identity: What It Is and How to Maintain It Blogging (Effectively) During the Holiday Season 6 SEO Hurdles for Retailers and How to Beat Them Note:  Occasionally, this site will publish a post by a guest author if the content, links, and purpose is to assist small businesses in building a better presence online or offline.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 4, 2015
    [Retail] Retail Reality Check: The State of Customer Experience [Infographic]
    It turns out that consumers had a lot to say about the state of customer experience in retail and here’s what they revealed – the good, the bad and the ugly – and what it means for retailers today. Featured Infographic customer experience infographics retail reality check With so much information at their fingertips, you’d think shoppers would know exactly what they wanted before stepping foot in a store. But when TimeTrade surveyed 1,000 consumers , at least half of them go shopping before they’ve made up their minds.
  • SOCIALNOMICS  |  TUESDAY, MARCH 3, 2015
    [Retail] Pebble Time has been the most successful Kickstarter campaign
    The Kickstarter models were available for $159, while retail versions will go for $199 when they arrive in May. Pebble Time Steel will ship this summer for $299 at retail. Brett Molina from USA TODAY reported that less than one week after its reveal, Pebble Time is now the  most funded project ever on Kickstarter. The new smartwatch announced by startup Pebble has netted close to $14 million, and will remain open to accept additional funds for the next 24 days. Pebble Time bumps The Coolest Cooler, which had held the previous record of $13.3 million. Image from Pebble. Startups
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Retail] Do Facebook Likes Matter?
    Zero in on the right location.  If you are not an online retailer or a national or global brand, there’s a good chance you don’t need to target everyone in the universe. In my previous post , I broached the subject of finding an effective social media strategy for your brand at a time when organic reach is on the decline. Today, I’ll discuss one of the two metrics I mentioned earlier: Facebook page “likes.”. In other words, do Facebook page likes matter? That’s a fair question. The short answer is yes, but let me explain. There are two expressions I use quite frequently.
  • SPIN SUCKS  |  TUESDAY, MARCH 3, 2015
    [Retail] The Future of Content Marketing is Now
    REI, the outdoor recreation gear retail chain, is an organization that tells their employee stories extremely well. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. No, it’s prince. No, it’s queen. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because of that, we often make judgments on companies, products, services, charities we’ll support, and events we want to attend solely by the headline of their content. He was very forward-thinking.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 27, 2015
    [Retail] 5 Tips for Expanding Social Media Retail Strategies
    Collin shared with me these 5 tips for expanding social media retail strategies. 1) Promote Digital Offers. Because of this, retailers should use social media without the paid advertising. Outdoor clothing retailer, backcountry.com, allows users to ‘like’ other reviews, upload photos and share videos in their reviews. Because this is the case, there is a huge opportunity for e-commerce retailers to figure out how to create a collaborative shopping on a digital storefront. This week I got to talk to Collin, the VP of Products and Marketing at YouEye.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 27, 2015
    [Retail] Does Your Small Business Need a Mobile App?
    In fact, a number of retailers are actually monetizing their apps to create an additional stream of income, be it through in-app purchases or with ads. Written by Jaykishan Panchal Do you think mobile apps are only for big name brands such as Amazon or Walmart? You cannot be more wrong, if you think so. Mobile apps are becoming integral part of almost all businesses. number of small and mid-sized businesses have also profited from mobile apps and more and more businesses are now following the trend. Apps as a Promotional Tool If you haven’t noticed already, apps serve many functions.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 26, 2015
    [Retail] FCC approves net neutrality rules
    The rules waive a number of provisions in the act, including parts of the law that empower the FCC to set retail prices — something Internet providers feared above all. The Washington Post reported today that The Federal Communications Commission approved strict new rules for Internet providers Thursday in a historic vote that represents the government’s most aggressive attempt to make sure the Web remains a level playing field. They were adopted by a 3-to-2 margin with only the commission’s Republican members voting against them. Thumbnail from shutterstock.com.
  • SPIN SUCKS  |  THURSDAY, FEBRUARY 26, 2015
    [Retail] Five Steps to Insanely Good Customer Service
    Rogers Cable is the largest cable television provider in Canada, also offering high-speed Internet access, residential telephone services, and video retailing. By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? This amazing customer service came from my Internet/cable/wireless provider. Here in Canada, we like our lives run by huge monopolies. Did I just say we like it? Sorry, I mean our government likes it. Monopolies! Maybe they’re spread a little thin?
  • FRESHNETWORKS   |  THURSDAY, FEBRUARY 26, 2015
    [Retail] FreshMinds continues to boost its team
    In her new role, Anjul will work primarily within our MRS award-winning financial services team, helping our clients across insurance, private, commercial and retail banking to drive growth. We’re delighted to announce that we have appointed Anjul Sharma to join our growing team of insight and innovation specialists. Anjul joins us as a Senior Consultant, having previously worked at the Value Engineers and spent 10 years at Synovate (now Ipsos MORI). She brings a wealth of experience in new product development and brand and communications research.
  • TWIST IMAGE  |  FRIDAY, FEBRUARY 20, 2015
    [Retail] Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.
    Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . retail. retailer. amazon apple brand digital digitallandscape digitalmarketing digitalmedia digitalstrategy dld dldconference facebook google instagram l2thinktank luxurybrand macys marketing marketingprofessor nyustern retail retailer scottgalloway socialmedia thefourhorsemen tumblr watchmaker yahoo Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. What is the digital world really like? Intrigued? I was. apple.
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 20, 2015
    [Retail] The Pinterest Buy Button Might Rock Your Ecommerce
    The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network. A buy button would further decrease friction for would-be shoppers and allow for even greater eCommerce potential for merchants. Fortunately, even before the “buy” button officially drops, there are still a number of ways retailers and brand advocates can increase conversions using Pinterest accounts. What Can You Do Now? In the meantime, don’t sit idle!
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 19, 2015
    [Retail] Samsung to buy Apple Pay competitor LoopPay
    LoopPay could also be attractive to retailers because it means they won’t have to purchase new equipment just to accept Apple Pay. Business Insider reported yesterday that Samsung will buy LoopPay, a mobile payments company. LoopPay’s technology allows mobile payments through traditional magnetic credit card readers. That means it can theoretically work in a lot more places than Apple Pay, which requires special payment pads to work. Samsung did not say how much it’s paying to buy LoopPay. It recently released a case for the iPhone 6. Image from looppay.com.
  • CONVERSTATIONS  |  THURSDAY, FEBRUARY 19, 2015
    [Retail] Conversations: Competition or Collaboration?
    The retail counter, office desk, or a headset and phone connection might separate you physically from your customer, though they shouldn’t act as lines that shouldn’t be crossed. Do you consider the people you are talking with to be opponents? Or teammates in discovery? Do you regularly formulate your counter quip while your foe is still talking? Conversations don’t always need to come in the form of quarrels and arguments. Debates and in some cases, arguments, can lead to breakthrough if a common goal is shared. Conversations: Competition or Collaboration? Small Business
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Retail] Is Shazam the Future of Mobile Marketing
    The way an Apple  iBeacon works is that a store, a retailer, a hotel or resort,  has a little device that sends out offers to your smartphone if you have the appropriate app installed. Do you really want to download an app, and do you want to download a different app for each retailer? Shazam is now starting to partner with retailers, restaurants, and hospitality brands to use the Shazam app as the iBeacon. Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Are we about to finally crack the mobile marketing code? Fantastic, right? It is magical. Fantastic.
  • DEVUMI  |  WEDNESDAY, FEBRUARY 18, 2015
    [Retail] Social Media Data Analysis: How to Build your Plan
    An example that would be filled out for a clothing retailer would look something like this: This is a fairly general social media data analysis spreadsheet. Here’s a brief example from a clothing retailer: I didn’t fill out a fake column for ‘Messages” where the actual message would have been cut and pasted to. The Devumi blog is chock full of ideas to help move your social media marketing forward. If you’ve been reading regularly you’ll know a great deal about getting more Twitter followers, increasing your YouTube views, crafting response to negative comments, and on and on.
  • CONVERSTATIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Retail] ConverStations – Now In Its 10th Year
    retail counter can be a conversation station (and you should be on the other side of the counter ). It’s funny math. When we are born, we celebrate the completion of our first year of life with our first birthday. For the next 12 months, people say we are “1″ even though we are in our 2nd year of life. On my next birthday, I will be 54 (having just completed 54 years of life). The day after my birthday, I will begin my 55th year of living. Today, ConverStations begins its 10th year of life. Google purchased YouTube in the Fall of 2006. walking path. Blogs change.
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 16, 2015
    [Retail] Display Merchandising through the Customer’s Journey – The LIFT Weekly Podcast No. 6
    Display Merchandising is often thought of as retail only, mapping out and dressing up the sales floor and front window display. The LIFT Weekly Podcast for Small Business Owners  Episode No. 7 - Display Merchandising through the Customer’s Journey: From your website to your front window, and after the sale. Looking at your business and all touchpoints along the customer journey, using a customer perspective, is a key to better display merchandising. Enjoy, apply, and thanks for listening. All Aboard! link]. Cover photo credit: Pink House Store front via photopin (license).
  • CONVERSTATIONS  |  SUNDAY, FEBRUARY 15, 2015
    [Retail] Week in Review: Posts and LIFT Shares, Feb. 8 – 14, 2015
    Week in Review  February 8-14, 2015: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Using Images in Your Web Content – The LIFT Weekly Podcast No. 6 11 Ways to Use the New Twitter Video “That’s a Dumb Idea” Embrace the Challenge of Change One Blank Canvas at a Time What’s Their Secret? In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  Consider leaving a comment! Brain Stew Whistle Stops
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 12, 2015
    [Retail] Good Customer Service Is Good Marketing
    This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line. Blurry lines being crossed by an individual expecting a positive experience no matter which channel they access — that’s the expectation of today’s retail customer. But retailers aren’t the only businesses seeing this blurring in their siloed operations. Omni-Channel Businesses. Customer Experience Is Powerful.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, FEBRUARY 11, 2015
    [Retail] Does Social Media Impact Sales at Tobacco and Adult Themed Stores?
    What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. Further, in their annual social retail report , which aggregated data from over 10,000 retailers representing 304 million unique shoppers and 1.69 Is there a point in putting sharing buttons on my e-commerce website if I don’t know how that translates to actionable data regarding revenue?
  • CONVERSTATIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Retail] “That’s a Dumb Idea”
    Click To Tweet Several months ago I was working with a retail store owner. What is it that stops us from capturing ideas, sharing ideas, putting an idea into play? Whose voice is in our ear, saying, “That’s a dumb idea!” or “That’ll never work”? If you’re not up to the challenge of change, the changes are going to be more challenging. asked him: “If time and money were no object, what changes would you make to your business?” ” One of the ideas he shared got us both a bit excited. We began to build upon his original thought. Customers? His wife?
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 10, 2015
    [Retail] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. 100,000 of Pinterest’s members are retailers.  ( Social Media Slant ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. VentureBeat ). 3.
  • FRESHNETWORKS   |  MONDAY, FEBRUARY 9, 2015
    [Retail] Agile Innovation Update – February 2015
    This month we’re looking at announcements from Google and Uber that could transform sectors, new functionality that will enable Gmail users to transfer money via email, online retailers’ attempts to meet rising expectations for delivery, the messaging app that is hoping to disrupt the grocery industry and the Post Office’s attempts to break into retail banking. Online retailers trial different ways of meeting consumers’ ever rising expectations. The Post Office tries to find position within the UK retail banking industry.
  • CONVERSTATIONS  |  MONDAY, FEBRUARY 9, 2015
    [Retail] Using Images in Your Web Content – The LIFT Weekly Podcast No. 6
    Related Stories Enhance your Business Presence Using Promotional Products 6 NEW Business Podcasts to Give Your Business a LIFT Newsjacking: Taking Advantage of Headlines and Events to Build Business 6 SEO Hurdles for Retailers and How to Beat Them. The LIFT Weekly Podcast for Small Business Owners  Episode No. 6 – Using Images in Your Web Content. Using images in your web content is much like the pictures, charts, or maps of a book. They are gifts to your reader in helping them understand and remember, as well as a way to puncuate the points you are making with text. All Aboard!
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 6, 2015
    [Retail] Amazon opens first store
    ” This is a big departure for the retail giant that has dominated online sales. CNN Money reported that Amazon announced it has opened a pickup and drop-off location on the campus of Purdue University in West Lafayette, Indiana. Students can order everything from “textbooks, laptops, or mac and cheese,” according to Paul Ryder, vice president of media and student programs at Amazon. Students can place store orders via Amazon Student, an already existing service that provides free shipping, and they’ll receive email or text notification when their orders arrive.
  • CONVERSTATIONS  |  FRIDAY, FEBRUARY 6, 2015
    [Retail] Enhance your Business Presence Using Promotional Products
    Related Stories 6 NEW Business Podcasts to Give Your Business a LIFT Newsjacking: Taking Advantage of Headlines and Events to Build Business 6 SEO Hurdles for Retailers and How to Beat Them Building Your Business Presence: Images. Written by Blake Wolfson When it comes to marketing tactics, there is always a necessity to produce stronger results. A lot of times, companies see their market share and customers as if they are set in stone, and fail to seek innovation that could help them. But the truth is that a simple marketing feature could help any company to produce better results.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 6, 2015
    [Retail] Don’t Forget About Mobile When You Go Social
    They are the easiest to convince and represent new sales for retailers. It’s no longer enough to engage with customers via social media channels like Facebook, Twitter, and YouTube. What’s important now is finding ways to engage with them on the go. With the large majority of social media users accessing these sites from their smartphones and tablets, standard desktop strategies may be a waste of time. You need to find ways to leverage their affinity towards mobile devices and discover new methods for effective engagement. Understanding the User. Questers. Leapers. Start Engaging.
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 3, 2015
    [Retail] Six Strategies to Boost eCommerce Conversions
    ITLY , a retailer that provides Italian made goods clearly illustrates their products by showcasing them in a chic yet simple style that draws the user’s direct attention. By Robert Nachum If you’re a business owner who manages and operates an eCommerce site, chances are you’ve experienced “that feeling.” ” That feeling you get when you’re going through your checklist wondering why you don’t have the customer conversion rates you’d once hoped for because you know your eCommerce is the pillar in maintaining your customers and your company’s brand appearance.
  • SPIN SUCKS  |  MONDAY, FEBRUARY 2, 2015
    [Retail] Influencer Relations and the Target Plus-Sized Win
    But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Influencer Marketing Marketing Bloggers influencer relations plus sized consumers Public Relations retail Target By Eleanor Pierce Target keeps shooting, and these last few weeks, there have been some hits and some misses. Miss: Canada. As in, missed the entire country. And it’s not like it’s small!
  • DREW'S MARKETING MINUTE  |  MONDAY, FEBRUARY 2, 2015
    [Retail] Use your inside voice – why your employees should be your #1 audience
    They should see everything first:   Most employees see their company’s new brochure, TV spot or website the same time the general public first views it. I’ve seen many a retail employee get blindsided by a coupon, special offer or sale that they didn’t know anything about. When people think about marketing, they typically think about external marketing – marketing tactics aimed at potential customers. Why is marketing to your own employees so important? Who usually interacts with your clients?   It’s not you. It’s not the CEO.  It’s the front line employees. It’s your call.
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 30, 2015
    [Retail] Let Your Humanity Shine in Social Media
    In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Cabela’s Social Media Manager, Adam Buchanan Cabela’s has been an outdoor retail chain since the 90s, growing their stores and rolling with the dot-com craze. The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. To start the year off right, this month’s guests all echo the importance of humanity and passion shining through in social media. We sell fun.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 28, 2015
    [Retail] You’ve Got Brand Ambassadors. Now What?
    From utilizing your ambassadors to help you come up with a new logo , to helping you figure out the next flavor , to suggesting new retail locations for your product , they actually have more valuable input them some of your highest-paid employees. Image via BigStockPhoto.com. Yesterday I posted a case study on Bhakti Chai and how they have created a successful program of passionate brand ambassadors. If you missed it, get caught up here. We all know how to identify the right influencers and reach out to them, or we wouldn’t have this job. But once that part is done, WTF do we do now?
  • SOCIALFISH  |  TUESDAY, JANUARY 27, 2015
    [Retail] Direct marketing is dead. Long live direct marketing!
    You might be a supermarket retailer, a local sports club or an insurance company and while members have already made a commitment to you, you still need to ensure your communications with them are relevant and engaging. Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. This might be through a direct mail campaign, some banner advertising or SMS marketing (see GlobalMessaging for more information on this). Direct marketing campaigns need to work with your marketing mix. Test, test, test. Personalisation. Potluck
  • CONVERSTATIONS  |  SUNDAY, JANUARY 25, 2015
    [Retail] Week in Review: Posts and LIFT Shares, Jan 18 – 24, 2014
    Week in Review  January 18 – 24, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations Own It or Rent It? The LIFT Weekly Podcast No. In 2015, we launched a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Need a LIFT?   Ask a question  about a topic or subject, and we’ll get it answered on the show or on a post. Consider leaving a comment!
  • CONVERSTATIONS  |  FRIDAY, JANUARY 23, 2015
    [Retail] 6 SEO Hurdles for Retailers and How to Beat Them
    For retailers , especially those with both an online presence and brick-and-mortar establishment, following SEO best practices can be a challenge. However, if as a retailer you’re a niche market, your SEO strategy might need a little tweaking. As a retailer, you’re probably accustomed to prepping for Christmas before Back-to-School is over. Industry jargon There’s no room for jargon when you’re an online business, especially retail. You just finished reading 6 SEO Hurdles for Retailers and How to Beat Them ! Follow him on  Twitter  and  LinkedIn. Marketing
  • DEVUMI  |  FRIDAY, JANUARY 23, 2015
    [Retail] Where to Find Twitter Trending Topics for your Online Marketing
    For a local retailer with one location, well, what’s the point of all this? Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. The first two aspects are what I will be looking at here. The dumb luck isn’t really luck, it’s just your planning and research striking a particular nerve and going viral. I’m going to show you all of the web resources that are going to help you find Twitter trending topics, and give you examples of what works. know, this is really obvious. Yes, likely every day.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 22, 2015
    [Retail] The Way Data is Changing Small (and Large) Businesses
    Data Analysis for Retailers. Data is currently at the crux of change in online retail. Because all of the steps of the customer process are recorded in web retailing, these data points have amassed into a huge wealth of knowledge. Retailing giants like Amazon use this data to determine what products you are likely to buy, even if you haven’t searched for them yet. Their skill at doing this, and at pricing items so that you are most likely to buy them, has enabled them to build the biggest web retailing empire in history. Here are ways you can do it. 1.   ERP.
  • SPIN SUCKS  |  TUESDAY, JANUARY 20, 2015
    [Retail] Seven Effective DIY Market Research Tactics
    Most guides (but not all) on how to start a retail business don’t cover this crucial market research step and, when they do, they don’t give it the time and detail it deserves. By Francois Bondiguel Market research  can be pretty expensive. It can even take years to conduct. But, in today’s digital age, it can also be accessible to organizations of all sizes. While your peers are spending thousands of dollars on a professional services firm, you can take the lead with these seven quick and dirty DIY methods. But, it’s important, and it’s relatively simple to implement. No money?
  • FRESHNETWORKS   |  TUESDAY, JANUARY 20, 2015
    [Retail] Agile Innovation Update – January 2015
    Despite this, retail banks have a long way to go to effectively use digital channels to influence new product sales.  Black Friday divides retailers and analysts. Despite scenes of stampeding customers and a jump in footfall and sales on the day,  retailers and analysts  are divided as to whether Black Friday is successful at increasing overall Christmas spend with many claiming it  actually hinders retailers. As a result, increasing numbers of retailers such as Next and Jigsaw,  have taken a step back  from the Black Friday discounting and are reaping the rewards.
  • CONVERSTATIONS  |  SUNDAY, JANUARY 18, 2015
    [Retail] Week in Review: Posts and LIFT Shares, Jan 11 – 17, 2014
    Week in Review  January 11 – 17, 2014: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks (Almost) Daily Podcasts , and LIFT resources shared on Twitter ( @smallbiztracks ) This Week on ConverStations ConverStations blog posts you may have missed this week: Creating Additional Revenues: The LIFT Weekly Podcast No. In 2015, we launch a new podcast:  The L.I.F.T. Weekly Podcast  for Small Business Owners. The  The  SmallBiz Tracks (Almost) Daily Podcast  is now included with select ConverStations posts. Consider leaving a comment! Brain Stew Whistle Stops
  • TWIST IMAGE  |  FRIDAY, JANUARY 16, 2015
    [Retail] How To Think About Mobile Advertising
    Clicks on mobile ads are greater than desktop ads, indicating Facebook mobile ads are a great way for a retailer to build brand awareness and reach consumers on mobile devices. Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that the message should be contextually relevant within the myriad of platforms and channels that their messages now appear. There is a case to be made for both sides. Absolutely not.
  • SOCIALNOMICS  |  WEDNESDAY, JANUARY 14, 2015
    [Retail] Social Media & Technology Trends for 2015
    Social commerce refers to shopping directly from a social media network as opposed to going to a retailer’s separate website. Social media is really the ideal environment for retail and the future of the business – people on it are already engaged and it’s a breeding ground for impulse buys by consumers who are highly in tune with what’s trending.  . This New Year, technology and social media will make us feel more important and taken care of than ever before. Trend #1: Anyone in the business of doing business will do it via social media.
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 9, 2015
    [Retail] How Cabela’s Uses Social to Turn Customers Into Friends
    Adam Buchanan is the Social Media Manager of  Cabela’s , an outdoor sporting goods retailer with over 65 stores. The The stores are the IKEA of outdoor retail; they are a destination in an of themselves. ” This idea has put them on the map for top 10 most socially engaged retailers in the holiday season. It’s Tweetable Moments Be human. While we are a brand, we are supposed to be friends with these people on social media. adam_buchanan Tweet This. Ownership and Passion. You can eat at the cafe and stay all day. You can attend a special event. and Canada).
  • CONVINCE & CONVERT  |  FRIDAY, JANUARY 9, 2015
    [Retail] How Cabela’s Uses Social to Turn Customers Into Friends
    Adam Buchanan is the Social Media Manager of  Cabela’s , an outdoor sporting goods retailer with over 65 stores. The The stores are the IKEA of outdoor retail; they are a destination in an of themselves. ” This idea has put them on the map for top 10 most socially engaged retailers in the holiday season. It’s Tweetable Moments Be human. While we are a brand, we are supposed to be friends with these people on social media. adam_buchanan Tweet This. Ownership and Passion. You can eat at the cafe and stay all day. You can attend a special event. and Canada).
  • GEOFF LIVINGSTON  |  THURSDAY, JANUARY 8, 2015
    [Retail] The Age of Authority Ending?
    Just last month I found my check card cancelled, its number one of many captured by a hacker who had raided one of my online retailers. We have seen an increase in Internet hacks and leaks undermining corporate and personal integrity alike. Sony, Anonymous versus the Ferguson Police Department, the Ray Rice elevator security tape, starlet cell phone pic hacks, and on and on. As noted in my Cision’s 5 trends for 2015 post , vigilante style attacks will increase and continue to negatively impact individuals and businesses alike. There is little we as a society can do to stop it.
  • FRESHNETWORKS   |  WEDNESDAY, JANUARY 7, 2015
    [Retail] FreshMinds appoints two new Senior Consultants
    Ramona brings a wealth of experience in retail and communications research to FreshMinds. We’re delighted to announce that we have appointed two new senior consultants to join our team: Ramona Bartlett and Martin Ash. Ramona Bartlett joins us from Nunwood, where she has spent the past two years as an Insight Manager specialising in customer experience. Prior to Nunwood, Ramona worked at ABA Research and Millward Brown. Martin Ash also joins us as a Senior Consultant. FreshMinds Managing Director Andy Maher commented, “I’m delighted to welcome Martin and Ramona to FreshMinds.
  • LOUIS GRAY  |  THURSDAY, JANUARY 1, 2015
    [Retail] 10 New Year's Resolutions (for you) for the Year 2015
    Seemingly every week, we are seeing news about security breaches at major retail stores, or finding online databases have been impacted. A new year is a somewhat arbitrary point in time to mark change. But tradition has it that we do two things when the calendar turns from December to January. We look back on the previous year, either with pride over accomplishments, or dismissal of bad experiences, and we optimistically expect the best for the coming twelve months. In years past I''ve put forth fun predictions for the world in tech. Protect yourself and your data from the bad guys.
  • AKAMAI MARKETING  |  THURSDAY, JANUARY 1, 2015
    [Retail] Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
    Case Study Facebook Retail case study event marketing marketing measurement social media strategy Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. The shopping center itself is in a very urban area, but provides services and shopping to a family-oriented clientele. Listen: They had previously done an influencer campaign which produced a short burst, but didn’t create anything sustainable and they couldn’t figure out why.
  • TWIST IMAGE  |  THURSDAY, JANUARY 1, 2015
    [Retail] Rescue Books
    Here it is: I can''t walk by any form of retail establishment that sells books (new and/or used) without going in. retail. batmanrarebooks book bookstore businessbook collector comicbooks fiftyshadesofgrey harrypotter insearchofexcellence iphone kindle kindleapp networking pawnstars purplecow rebeccaromney retail sethgodin technology thecluetrainmanifesto tompeters usedbookstore usedbooks It''s time to save business books. I''m wondering if we should start a humane society to save the business books of the world? Please, allow me to indulge myself. Resistance is futile.
  • JANET FOUTS  |  TUESDAY, DECEMBER 30, 2014
    [Retail] Just get us the Millennials! #Marketing #Fail
    They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 38% of Millennials are bilingual. They’re social. Tweet this. No excuses.
  • DREW'S MARKETING MINUTE  |  TUESDAY, DECEMBER 30, 2014
    [Retail] Are you selling what your customers want to buy?
    If you sell your products in a retail environment, hang out in the store and listen as people considering buying your product. All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course, that’s not what they’re buying at all. Hence my question — are you selling what your customers want to buy? Confused? There’s a great story that illustrates this perfectly. college professor stood in front of his classroom, holding a shovel.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 26, 2014
    [Retail] Be Kind To Brands
    retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? This is the true brand imperative. Perhaps, if not for a moment, don''t.
  • DEVUMI  |  FRIDAY, DECEMBER 26, 2014
    [Retail] The Best Brands on Twitter 2014
    Or more in depth, like stock issues in specific stores that involve lengthy conversations: @adifandan They are still available at some #Consortium retailers. It’s no secret that we have a soft spot for Twitter here at Devumi. Since I wrote a top brands on Instagram  article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers!  . The best brands on Twitter 2014. Charmin – Charmin toilet paper. know, I know.
  • PROACTIVE REPORT  |  WEDNESDAY, DECEMBER 24, 2014
    [Retail] Why Mobile Content Strategy is Important to PR
    In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. And they were right. And that’s not just the majority of mobile time, that’s the majority of all digital time.
  • IDACONCPTS  |  TUESDAY, DECEMBER 23, 2014
    [Retail] 5 Easy Ways to Trade in Your Phone
    As the world’s largest retailer, Amazon chose to create a buyback program of its own for the lucrative cell phone industry. Good quality phones can retain a surprising amount of their original value. An entire industry has been built around buying and selling cell phones. Charities are also eager to accept old working phones so they can sell them and build up their funds. Regardless of where their phone may end up, those who wish to sell their phones can make a fair bit of extra money by taking the time to go through the proper channels. Apple. uSell. Gazelle. ecoATM. Amazon.
  • SPIN SUCKS  |  MONDAY, DECEMBER 22, 2014
    [Retail] Beware Social Media Faux Pas During The Holidays
    But the mega-retailer was caught flat-footed by indignant tweets concerning the burden these extra hours placed on Kmart employees, taken away from their families on this family-focused holiday. By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season. But as the following examples illustrate, even big brands fall prey to social media missteps that cost them some holiday goodwill, and even worse, paying customers. Hallmark and Holiday Cheer Hallmark also ran into social media trouble in 2013. and “Why did you change gay to fun?
  • TWIST IMAGE  |  FRIDAY, DECEMBER 19, 2014
    [Retail] Building A Better Business By Thinking Like Amazon
    Retailers might not like to hear this, but it is true. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retail retailer software Don''t try to be like Amazon. Amazon is a business like no other. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. For a myriad of reasons. How is Amazon thinking there days? Watch this. apple.
  • FRESHNETWORKS   |  FRIDAY, DECEMBER 19, 2014
    [Retail] The 10 most-read FreshMinds blog posts in 2014
    Since then, iBeacons have found favour with a number of retailers including Tesco, Macy’s and House of Fraser. On Fridays, we bring you the FreshMinds picks. This week we’re rounding up the 10 most-read posts from the FreshMinds blog in 2014 including our social media listening report, innovation in the food and drink industry and applications of iBeacons. Are you Listening? FreshMinds’ social media listening report. In February, we launched our social media listening report, Are you Listening? digital and mobile trends that will drive growth in the gaming sector in 2014.
  • CONVINCE & CONVERT  |  THURSDAY, DECEMBER 18, 2014
    [Retail] Harvey Nichols Helps Customers Clear Up Holiday Gift Misunderstandings
    Inspired by “rubbish gifts,” UK-based luxury fashion retailer Harvey Nichols has launched a new campaign called, “Could I Be Any Clearer?” Offering a number of options also ensures that customers will find one to their taste, which for a luxury retailer, is of the utmost importance. From a social media perspective, it would be nice to see more of the campaign pulled into the retailer’s social media channels. For anyone who has ever received a holiday gift that was so far off the mark, this one’s for you. The eCards are a bit naughty, but in a playful way.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 16, 2014
    [Retail] How This Fashion Brand Found the Sweet Spot in Blogger Relations
    Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. Meet Sam.
  • ENGAGING BRAND  |  MONDAY, DECEMBER 15, 2014
    [Retail] 516 – How To Keep Your Eyes On The Persuasion Prize
    How retail first impressions are visually based but never forget the other senses! Ted Talks are superb for helping us understand and see the world in different ways. One talk that I recently watched was Emily Balcetis, Assistant Professor of Psychology at New York University entitled Why Some People Find Exercise Harder Than Others. Emily  in her role explores perception, motivation, goal-setting and decision-making from conscious and non conscious levels. So I wanted to speak to her about what we, as business people, can learn from her research into perception.
  • FRESHNETWORKS   |  WEDNESDAY, DECEMBER 10, 2014
    [Retail] Data for customer closeness: Is in-store finally catching up with online?
    It seems strange to begin a retail blog post by talking about a lack of consumer data. Much of what’s currently written relates to how leading retail brands are getting closer to their customers by analysing data. But there is one area in which even the most advanced retailers know comparatively little about their customers and have very little usable data  – namely their in-store behaviour. While the great benefit to retailers of online shopping is the trail of data they leave behind, for in-store shopping this type of information is much harder to come by.
  • FRESHNETWORKS   |  MONDAY, DECEMBER 8, 2014
    [Retail] Agile Innovation Update – December 2014
    Deloitte suggests retailers that have harnessed multi-channel strategies and in-store technology to complement shoppers’ digital lives will reap the rewards this Christmas. recent FreshMinds blog post, looks at three examples of retailers excelling in this space. For more thoughts on Snapcash, check out out our blog post on its implications for retail banks. . For these retailers, this research may provide interesting food for thought. Each month we bring you the  FreshMinds  Agile Innovation Update. billion , a 4% rise on last year.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 5, 2014
    [Retail] I Want To See Ads!
    It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? The ability for a brand (or retailer) to follow, track and engage with a consumer across multiple media properties seems like advertising panacea, but it has to be done strategically, and in a compelling and valuable proposition for the consumer. online retailer. retail. retailer. "Of course, you want to see ads, you''re in marketing!".
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