[Retail] Today’s Biz and Buzz – Caitlyn Jenner Halloween Costume Ignites Twitter
    Social media users went all out on Monday when it was discovered that many Halloween retailers were selling a Caitlyn Jenner costume resembling her Vanity Fair cover (Source: CNN ). The petition targets popular Halloween retailer, Spirit Halloween. THE STORY Caitlyn Jenner Halloween Costume Ignites Twitter. Ah, the annual Halloween saga of someone thinking a costume is a great idea when it’s actually terrible in an offensive sort of way. It was only a matter of time before this year’s seriously what were you thinking moment happened. We want change! DA SKIM.
    [Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
    First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. For example, we learned that while food retailers might not engage with us on social media on research or trends, they would be interested in supporting campaigns that showcase the good grocery stores do and tell the industry story. Here’s a snippet of my conversation with just one of several great association social media folks. What department do you sit in and who (title) do you report to?
    [Retail] Today’s Biz and Buzz
    Forget about the days when Walmart was the retailer everyone wanted to be. THE STORY: Amazon > Walmart. Those days are long gone as Amazon is taking over (Source: CNN ). But isn’t Amazon mean… Despite what The New York Times released about the work culture at Amazon, it doesn’t seem to be hurting them too much. The e-commerce giant’s stock is up 70% this year (Source: CNN ). DA SKIM. Walmart has been spending a lot. Like a lot to try and catch up with Amazon on the e-commerce front. Yikes. ASHLEY MADISON. Uh oh. Quote of the Day: You’re gonna hear about this on Yelp!!
    [Retail] How To Use Social Media Marketing Techniques To Reach Offline Leads
    People who picked up a copy were ‘charged’ zero dollars in the bill and the contact details of these customers (from the retail database) were shared with me. I am in a unique position where I have learned extensively about things like internet marketing and social media and yet work in a space where my customers are not very tech savvy. For a few years now, I have been operating a carpet cleaning company in Perth that caters to both domestic and commercial clients. That is how the business has worked for a while now. Step 1 : Lead Magnet. Step 2 : Establishing Contact.
    [Retail] Interview with Habitat for Humanity ReStore Manager, Kevin Kelly
    We sell to the public at a lower cost than retail. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with Kevin Kelly with the Greater Cleveland Habitat for Humanity’s new ReStore location to find out more about him, Habitat for Humanity and their Restores. Here’s the conversation: Q. What is your position at Habitat for Humanity? A. What is the Habitat for Humanity Restore? A.
    [Retail] Today’s Biz and Buzz
    Amazon may be the #1 retailer but it appears their internal culture is far from being #1. THE STORY: AT&T and NSA BFF’s. Two years ago, America was able to thank Edward Snowden for leaking top secret NSA documents. We knew that companies were enlisted to help the NSA but no companies were said to be affiliated…until now. Edward Snowden Phones A Friend. Edward Snowden may have phoned a few friends at AT&T. While it is still possible multiple tech companies leaked some info, AT&T was considered to be unique and. especially productive” in a BFF kind of way. Yikes. DA SKIM.
    [Retail] Is the Financial Services Industry Poised for Market Disruption?
    More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. iBeacon technology goes one step further and uses Bluetooth low energy signals (LES) to drive this relevance within customer’s proximity to product within the retail environment. Leaving a bank was difficult. After That was then.
    [Retail] Drive Consumers to Your E-Commerce Site with Engaging Content
    Outdoor clothing retailer Patagonia has made waves several times with a multi-year campaign that encourages people to keep wearing clothes that are still functional, rather urging them to buy new things. Keeping website traffic consistently high at your e-commerce site is essential. It’s also important to figure out ways to make guests linger. The longer they stay on your site, the more likely they are to buy something. Keep reading to get some ideas for how you can use interesting content as a primary element of your online marketing strategy. Use Instructional or Creative Videos.
    [Retail] The Future Of Retail In A CTRL ALT Delete World
    Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). Because I only make it overseas a few times a year, they wanted me to focus the content of my presentation on my second business book, CTRL ALT Delete (which recently came out in trade paperback ), and how it affects the retail environment (an industry I have studied, am fascinated with, and was brought up in). future of retail. retail. retail at google. retail marketing. retailer. google.
    [Retail] Verizon Drops Contracts and Subsidies for New Customers
    AT&T still offers the option to buy a subsidized smartphone with a two-year contract, but not through third-party retailers, and has been steering most customers toward its Next installment billing options. Re/code – Verizon announced Friday that it will stop subsidizing phones for new customers, at the same time fully doing away with two-year contracts as well. Things have been headed that way both at Verizon and throughout the industry, but it is still notable that the company is now eliminating such sales entirely. Mobile stopped subsidized pricing a while ago. Mobile
    [Retail] How to Measure PR and Marketing Outcomes on Snapchat
    PlayStation Social Media Strategist Genny Harrison  says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In gaming, Snapchat is looked at as a fad, where retail has embraced it. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Elissa Nauful  President/CEO BallywhoSocial. Snapchat is special. I’m not sure that its uniqueness has as much to do with its product offering as it has to do with its audience.
    [Retail] Affiliate Marketing is Far From Dead
    Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Concerns involve the possible scrupulousness of affiliate marketing companies. Some worry these companies are nothing but coupon sites stepping in at the last minute and eroding profit margins. Wrong. Check. Introduce
  • SPIN SUCKS  |  TUESDAY, JULY 28, 2015
    [Retail] The Epic Legacy Building Opportunity of Go Set A Watchman
    Go Set a Watchman begs to be a part of something greater than a retail transaction. By Daniel Schiller. I may not read Go Set A Watchman. This is Harper Lee’s book—author of  To Kill a Mockingbird —that has been published amongst a great deal of criticism.). From all accounts, I am pretty sure it was not intended for publication. The roar of the spin cycle promoting Go Set a Watchman , its shadowy “discovery,”  and rush to publish are nothing but smoke and mirrors. much larger opportunity for legacy building is being overlooked. That is a shame. But more on this in a bit. Lawyers.
    [Retail] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising?
  • FIREBELLY  |  MONDAY, JULY 27, 2015
    [Retail] A Clever Way One Retailer Brings Pinterest From Online To In-Store
    This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations. ” This is a great example of extending the online Pinterest experience in-store. It Stood Out. Get in touch!
  • TWIST IMAGE  |  MONDAY, JULY 27, 2015
    [Retail] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
    thought brick and mortar retailers were struggling in the Amazon world. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. hate it. mirum.
    [Retail] Apple, Microsoft and Google promise to do their part against climate change
    According to the White House, Apple has cut carbon emissions from its global corporate facilities, data centers and retail stores by 48% since 2011. Mashable – Major companies, including tech giants Apple, Microsoft and Google have teamed up with the White House to urge international governments to reach a strong climate change agreement in Paris this December. They’re taking action. On Monday, more than a dozen large companies announced a new partnership with the White House to expand renewable energy use and cut greenhouse gas emissions and water use. degrees Fahrenheit.
    [Retail] LIFT Canvas – Canvassing for Growth
    As much of the energy and effort moves from ConverStations and SmallBiz Tracks to the new SmallBiz LIFT , we’ll be sharing examples of how the Canvas can be used for a variety of business purposes from social media to hiring practices to retail displays. Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners. One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. Everybody gets involved in the planning. Small Business
    [Retail] Shocking Shopping Experiences At The Mall
    The news that I read would have you believe that this is the end of retail as we have known it. With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers. retail. retail experience. retail rat.
  • SPIN SUCKS  |  FRIDAY, JULY 24, 2015
    [Retail] The Spin Sucks Inquisition: Paul Sutton
    We won a retail industry award for it. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. He’s ahead of the PR trends. He’s opinionated. And he disagrees with almost everything I say. and whether agencies (yes) or freelancers (no) are better. You bet. It’s been an up-and-down kinda life.
    [Retail] Tag-Team SMS Marketing and Social Media
    Amazon – The largest online retailer in the world now uses SMS text alerts to notify customers when their orders are delivered. When it comes to the ultimate marketing partnership, SMS and social media are helping put brands all across the country in the spotlight. From brand awareness to customer outreach, SMS and social media are taking the idea of marketing to a whole new level. Here are a handful of ways SMS and social media marketing are helping to build the strongest brands possible: U.S. Companies Using an SMS/Social Media Strategy. Although these U.S. Platform Flexibility.
    [Retail] Influencer Marketing 101
    These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). Influencer marketing , (also  Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties. Wiki ]. Advertising. Direct mail.
    [Retail] The Payment Options That Drive E-Commerce in 2015
    With a number of leading brands also making the successful switch from the high street to the virtual world, we may soon see a time where traditional retailing becomes obsolete. When online gambling and virtual retail websites emerged during the mid to late nineties, many of them offered marginal protection to customers and 40-bit encryption. E-commerce represents huge business in 2015, with online sales in the UK set to reach £52.25 billion by the end of the year online sales in the UK set to reach £52.25 billion by the end of the year. Socialnomics
    [Retail] Walmart launches rival sale to Amazon’s Prime Day
    Amazon fight for retail domination just escalated. Walmart has been going up against Amazon on multiple fronts recently as the retailers compete for customers and sales. While Walmart has been America’s dominant retailer for decades, crushing other chains like Kmart and threatening local grocery businesses as it expanded its fresh and frozen food offering, it’s been playing catch-up with Amazon when it comes to the Web. USA TODAY – The Walmart vs. “They’re the biggest in the world and the best. ” Walmart saw foot traffic in U.S. stores.
    [Retail] Agile Innovation Update – July 2015
    The long awaited launch has been supported by many of the major retail banks, including HSBC, First Direct, Nationwide, Santander and Metro Bank. Retailers need to adapt to keep their place on the British high street. These figures may make alarming reading for some large retailers. Whilst we are far from seeing the end of big retailers on the British high street, it’s clear that adapting and responding to consumers’ changing needs is essential. Each month we bring you the FreshMinds Agile Innovation Update. Banks react as Apple Pay comes to the UK.
  • TWIST IMAGE  |  FRIDAY, JULY 10, 2015
    [Retail] The One Screen World Keeps Happening
    The Wall Street Journal reported this week (in an article titled, PC Sales Continue To Fall ) that: "Worldwide PC shipments saw their sharpest decline in nearly two years in the second quarter of 2015, dealing continued damage to retailers and makers of computers, chips and PC software. Shipments How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that matters to a consumer, is the screen that is in front of them. Not yet.
    [Retail] What consumers want from the high street of 2025: an infographic
    We’ve summarised the key findings in the infographic below, together with our suggestions of how retailers can adapt and respond to the changes identified. Consumer behaviour Digital tools and technologies Consumer Behaviour High Street RetailIt’s exactly a week since we launched our research into the high street of 2025. The If you’d like to explore the research in more depth, you can  download the full report here. The post What consumers want from the high street of 2025: an infographic appeared first on FreshMinds.
    [Retail] 5 Celebration Day PR Campaigns
    Fashion retailer bonprix challenged the stereotypes with its mission to find out if mums really are embarrassing their children on social media. With the tagline ‘it’s cool to be friends with mum’, the retailer created a quiz for mums to find out what kind of Facebook Parent they are: easy-going mum, best mate mum, loud and proud mum or Sherlock mum! What do April Fools’ and Father’s Day have in common? Marketers love to plan their campaigns around them! Every year, brands take advantage of celebratory days, hoping to make their way into your hearts and homes. Kiss me, I’m Irish.
    [Retail] 63% of consumers believe the high street has lost its appeal. How can retailers respond?
    We are delighted to announce the launch of FreshMinds’ latest piece of research designed to give retailers an insight into the high street of 2025, which is now available to download. Worryingly, this seems to be due to negative perceptions around the way large brands do business: 62% feel that big retailers aren’t interested in the customer and only care about making money. For many large retailers, this research may make alarming reading. How can retailers respond? But should they be worried? The whitepaper is available to download here.
  • IDACONCPTS  |  FRIDAY, JUNE 26, 2015
    [Retail] Where to Find Affordable Apple Parts and Accessories
    You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers. Certified retailers may charge slightly higher prices than third-party retailers. Certified Mac retailers and repair services may offer both new and refurbished iMac parts and accessories.
  • TWIST IMAGE  |  FRIDAY, JUNE 26, 2015
    [Retail] Your Brand Is A Learning Space
    While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. brand.
    [Retail] Is Your Online Portfolio Social Enough?
    For example, if you want to change career paths and become an online retailer, then your work would be the merchandise you’re selling and any selling experience you may have. If you’re trying to take your online portfolio to new heights, social media can help. Whether you’re building your portfolio in order to boost your career search or you just want to increase your online presence, social media is a great place to start. Here are just a few ways social media can help you get your online portfolio on the right track: Polish Your Work. Promote Your Professionalism.
    [Retail] GUEST: Can Mobile Devices Change Workplace Habits?
    Tablets also are replacing the register in many retail stores and restaurants around the world. In the retail world, wearables have a powerful potential. Written by Kevin Flanagan. Mobile devices have changed us as a culture, so it should come as no surprise that they are changing the way we work as well. From telecommuting to BYOD to new types of POS systems, mobile devices are changing most aspects of everyday work. Here’s a look at a few of those changes: Tablets. With their large screens and crisp resolutions, tablets eliminate the need for paper documents. Smartphones.
    [Retail] What will the High Street look like in 2025?
    The research, powered by Respondi , seeks to provide retailers with a look at the high street of 2025. The pre-press launch was held in our own pop-up shop at Drink, Shop & Do and we were joined by insight and marketing professionals from a number of leading retailers, who were treated to a sneak peak of the research ahead of a full press launch on 2 nd July. Appear Here is the leading online marketplace for short-term retail space and has been hailed one of ‘the most disruptive companies of 2014’, by The Financial Times and chosen as one of Wired’s ‘100 Hottest Start Ups’.
    [Retail] Microsoft Officially Launches Office For Android Phone
    Many of these devices will arrive in retail stores later in the year. TechCrunch – Microsoft this morning  announced  the official launch of Office for Android phone, five weeks after the company  rolled out the suite of applications as a preview. Today’s release, which includes Word, Excel and PowerPoint designed for the Android smartphone experience, follows earlier efforts at bringing  Office to Android tablets , as well as support for Office on iOS devices, Windows and OS X. Android M is not yet supported. Image from TechCrunch. Article by Sarah Perez for TechCrunch   .
    [Retail] Social Media: How Major Industries Take Advantage of the Emerging Content Platform
    Retail. Look at the numbers, and you quickly see that social media is on the up and up. Consider that, according to new data from BI Intelligence, the amount spent on social-media ads in the US have topped $8.5 billion in the year 2014, up $2.4 billion from the previous year. Some other key points this new study shows are that growth in spending will continue through the year 2018, reaching a projected apex around $14 billion with a five-year compound annual growth rate (CAGR) of 18%. Image via pixabay.com. billion market. Hollywood. But that is just one example. Gaming.
    [Retail] Can Social Media Generate Leads?
    Or it could be someone who walks into the door of your retail store. Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. There is some evidence that Google+ increases search exposure for brands that use it. Pinterest has a very loyal demographic in strong female base. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well.
    [Retail] New Raspberry Pi Official Case
    Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are. Read full original article at New Raspberry Pi Official Case ©2015 QuickOnlineTips. All Rights Reserved. No related posts. Gadgets
    [Retail] New Raspberry Pi Official Case
    Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are. Read full original article at New Raspberry Pi Official Case ©2015 QuickOnlineTips. All Rights Reserved. No related posts. Gadgets
    [Retail] GUEST: How Manufacturers Should Do E-Commerce Right
    Written by Simon Horton After the technology shift and the growth concentrated only in retail e-commerce in recessionary times, manufacturers are taking baby steps towards direct-selling to their customers. Some manufacturers have already embarked on the opportunity by integrating e-commerce solutions into their existing websites , or fusing their in-house inventory solutions with a retail e-commerce business. Also ensure easy accessibility of content by customers, B2B retailers and your internal team. You can integrate your existing website with an e-commerce system.
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Retail] 5 Best Practices for Engaging Online Shoppers
    Internet retailers are working diligently to capture as many of these buyers (and cultivate new ones) as possible, and the opportunities seem endless, thanks to the myriad devices on which consumers can find them. The 2015 Internet Retailer Conference and Exhibition addressed hot topics and trends surrounding ecommerce, including anecdotes from top-tier brands such as Target and 1800Flowers.com, platform-specific campaign tools, guidance on making sense of data and analysis of where the industry is headed. Consider The Line, Luxury homeware retailer. Authenticity is key.
    [Retail] No one likes you
    Especially if you are a retail location or sell a product, one of the reasons people are willing to like your page is because they think it will get them something special or at a discount.  Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  Ready to fire back up?  Pretty soon, you find someone else to talk to.
    [Retail] Tim Cook promises we’ll see a female speaker at Apple’s big keynote
    These figures,  as Re/code noted at the time , include Apple’s retail presence — unlike most other tech companies’ reports.). The obvious choice here is Angela Ahrendts, Apple’s retail chief who has been instrumental in the roll-out of the Apple Watch. Business Insider - Apple’s biggest event of the year, WWDC, starts Monday. The Worldwide Developers Conference is Apple’s annual gathering of developers. It’s where Apple lays out the roadmap for its iPhone, Mac, and, now, Watch software. But that could finally change Monday. Apple
    [Retail] Agile Innovation Update – June 2015
    According to the Wall Street Journal , the online retailer is taking steps to do so, having trademarked a number of categories of products, including cereal and coffee, under its premium Elements brand, which was launched in December last year. Together, these developments would be a powerful combination to threaten retailers and FMCG brands alike. Each month we bring you the FreshMinds Agile Innovation Update. Postmates partnership sees Apple Store provide same-day delivery. Apple has announced a new partnership with on-demand delivery start-up, Postmates.
    [Retail] The #FutureOfBusiness WILL Radically Change Everything As We Know It
    Retail efficiency: channel optimization, and inventory management. I had the pleasure of taking part in  GoToMeeting  in Canada’s  #FutureOfWork  debate on Twitter recently. It brought together business and technology discussing emerging trends with respect to  Collaboration, The Internet of Things ,  Virtual Reality and Workforce Disruption  that will impact how business will function in the future. This also allowed me to step back and determine how the #FutureOfWork is really impacted by the events of the preceding years: the economy, technology and the rise of the consumer.
    [Retail] METHOD: Writing Email with Eye Rests
    In retail, we examine our windows and display cases. In food service, we pay attention to cleanliness and presentation. In our email, we should practice good format and readability – for any device. Writing for the web almost demands generous and plentiful “ eye rests ” to help the reader. With the advent and popularity of mobile devices, eye rests are more important than ever. Short Paragraphs Get Read. Short paragraphs are going to get read more often than long ones, especially on a mobile device. Break up the length in text to keep the reader reading. Ask a Question.
  • SOSHABLE  |  FRIDAY, JUNE 5, 2015
    [Retail] The Entrepreneurial Mindset
    Macy’s -“Premier national retailer with iconic brands that each operate a multi-channel business involving outstanding stores and dynamic online sites.” Entrepreneurship is a mindset, one that the best among us have utilized to create powerful brands. Accepting the entrepreneurial mindset is not easy, however, and usually involves becoming the odd man out. After all, how can the average person understand wanting something so bad that you are willing to set everything else aside, or having a laser like focus that blocks everything out? What would that book of yours say?
  • JEFF ESPOSITO  |  FRIDAY, MAY 29, 2015
    [Retail] See you later Vistaprint, best of luck
    The award that I was most proud over the years was that our little team at Vistaprint (Jason Keith, Nick Gosselin and I) ranked above companies like Nike in Internet Retailer’s list of Social Media Impact. Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. Little did we know that the community would be against it and ask us to change our approach.
  • JEFF ESPOSITO  |  FRIDAY, MAY 29, 2015
    [Retail] See you later Vistaprint, best of luck
    The award that I was most proud over the years was that our little team at Vistaprint (Jason Keith, Nick Gosselin and I) ranked above companies like Nike in Internet Retailer’s list of Social Media Impact. Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. Little did we know that the community would be against it and ask us to change our approach.
    [Retail] Will your business be on the High Street in 2025? An exclusive event from FreshMinds
    At the event, FreshMinds will also be joined by a panel of retail experts, including Marks and Spencer , notonthehighstreet.com , disruptive start-up Appear Here and retail and development management firm Ashcroft  to discuss the findings. The event marks the culmination of an extensive piece of research involving quantitative research powered by Respondi , a series of creative workshops with consumers and expert interviews with a number of leading British retailers. Consumer behaviour Appear Here High Street 2025 notonthehighstreet.com retail trends
    [Retail] Promote Retail Brands Using Social Media Tools: Analyzing ’TrueView for Shopping’ in Detail
    Google has been making a few announcements off-late but the latest one involving TrueView for shopping is what keeps the retails interested. If utilities are concerned, this featured tool allows online retailers to be in complete control of the advertisements, appearing alongside the displayed images and videos alike. Other details and action calls also resort to these freebies, offering the retailers with an option that concerns brand promotion. The ideologies which can be paired along include video reviews, instructional snippets and many more. Google Social Media Brand
    [Retail] If You Have the Skills, Sales Gives the Income
    Quicken Loans, headquartered in Detroit, Michigan, is the largest online retail mortgage lender and second largest overall retail lender in the U.S. As a career, being a sales representative can be one of the highest paying professions in the country – here are the 10 best sales jobs in theUnited States. Image via www.freedigitalphotos.net. career as a sales representative can be one of the highest paying professions in the country. The amount you earn will always be connected to how hard you work in addition to the popularity of your product. How to Make the Top Pay.
  • BILL HARTZER  |  MONDAY, MAY 18, 2015
    [Retail] Interview With a Small Business Owner Crushed by Google
    Those things being required on Ticketstub.com now by Google just serve to distract customers from buying tickets … which for a retail site … it’s a bad model to be made to follow. May is small business month, so as a follow-up to a blog post I wrote recently , I tracked this small business owner, Ira Zoot from TicketStub.com, and interviewed him. Mr. Zoot originally claimed that he, as a small business owner, has been crushed by Google. Bill Hartzer: What’s your name what kind of small business do you own? Bill Hartzer: Do you use any other media/social outlets to market your business?
  • SPIN SUCKS  |  THURSDAY, MAY 14, 2015
    [Retail] Customer Loyalty in a Changing World
    When I start to run out it means it’s been too long since I’ve traveled. I’m a retailer’s nightmare! By Laura Petrolino. Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. Unfortunately, in today’s fast-moving, ever changing world, the appeal of “new shine” can often distract from the comfort of “old trusted.”. Consumers are becoming less and less committed to particular brands, and make choices more frequently based on price, convenience, and endless other social or emotional motivators. But that is no longer the case.
    [Retail] Agile Innovation Update – May 2015
    Uber reportedly planning same-day retail delivery service. Tech disruptor, Uber, is rumoured to be planning a same-day retail delivery service. According to TechCrunch, the new service would see Uber drivers and employees of UberRush, the company’s courier service, delivering goods from retailers such as Louis Vuitton and Tiffany & Co to customers within a matter of hours. Could the retail and food industries be next? Each month we bring you the  FreshMinds  Agile Innovation Update. This is not the first time that Uber has made a foray into the delivery space.
    [Retail] Why Your eCommerce Site Needs Powerful Product Listing Ads
    In this era of eCommerce, Product Listing Ads allow every online retailer to boost their e-commerce site and for this your site must contain an appealing product image with attractive title, product price and promotional content. Shopping campaigns provides you an easy retail centric management for bidding on your required product; thereby increase your product sales among other competitors. . Retail Centric Campaigning: Through retail-centric campaign, you can add your product’s features in your product listing ads to display your product’s ads on the search engines.
    [Retail] How Small Businesses can Save Money
    Maximize the Power of Digital Marketing While traditional marketing still has a place in the business development agenda of industries such as real estate and food retail, digital marketing offers the small business owner a more effective medium to market and promote products and services at least cost.There are various online marketing tools your business can use to promote your services in the Internet. Written by Felix Tarcomnicu The definition of what constitutes a “small business” varies from country to country. regular office employee will start out at a minimum of $ 20 per hour.
    [Retail] 5 Businesses You Should Be Following on Facebook
    Zappos This massive online retailer of shoes, clothing, handbags and accessories has approximately 1.9 Many businesses excel at creating the optimal Facebook page for customer engagement. By contrast, some only scratch the surface, failing to garner the attention they were hoping for and were quickly swept under the rug. Are you ready to build a Facebook page that properly conveys your brand, boosts engagement and leaves a lasting impression on followers? Here are some pages across multiple industries you should follow for inspiration: 1. million Facebook likes. million supporters.
    [Retail] 4 Ways to Become a YouTube Expert
    And, when you factor in that the cost is only $9, for full retail price, it isn’t a bad risk at all. I have had the opportunity to become an expert in YouTube SEO. It was almost accidental. In fact, I was shy about admitting it. There is a snippet of my story in the Resource #2 section below. It was after I had obtained success on behalf of well-known clients (who need to remain anonymous), that I decided to “own it.” This isn’t for kudos for me, but more importantly, so that I can share my tips with you, the Socialnomics readers! Or, almost everything else. Become a YouTube Expert.
    [Retail] Do You Know Your “Empty Nesters”?
    Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 85% trust third-person product reviews from major retail sites. There have been interesting changes in many of the demographics marketers are accustomed to targeting. study was done on shoppers born between the years 1946 and 1964 who do not have children living at home. This is what was discovered: 82% would rather browse online than in-store. 65% use smartphones to look up product information. 64% have made purchases using their tablets.
    [Retail] Content Marketing Strategies for Year-Round Seasonal Sales
    Written by Roy Rasmussen Seasonal sales are the lifeblood of American business, with sales in November and December accounting for almost 30 percent of annual sales in some industries, according to the National Retail Federation. July 2014 poll of top retailers by business analytics provider, Looker, revealed that the most effective way to generate holiday business is to use customer data to understand buyer behavior and build loyalty. Generate sales from seasonal content marketing year-round by following a few simple strategies. Patrick’s Day. Consider leaving a comment!
    [Retail] Four Marketing Mistakes to Learn From
    Take a look at this recent example of the Tesco Juice grammatical error and a boy who made big news by complaining directly to the UK grocery retailer and making them correct it. By Martha Simons. Marketing mistakes aren’t uncommon. We are human. We make mistakes. But being a marketer is not only about creatively approaching business ideas, but also about taking great responsibility for your actions. There are countless examples of different kinds of marketing mistakes made in the past that make us laugh and wonder how on earth it happened. Spelling and Grammar. Wrong Timing.
    [Retail] How Emails Are Evolving into Mailable Microsites
    UK home improvement retailer B&Q and toymaker Lego have both used email carousels in their promotional emails recently. “The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. When the book was published last fall, there were some definite signs of email heading in this direction. But in recent months, developments have accelerated. Navigation. Video.
    [Retail] Twitter Improves Ads By Acquiring TellApart, Selling Them Through Google’s DoubleClick
    Along with social ads for ecommerce retailers, TellApart also offers a way to place ads in other companies’ emails to potential customers. Josh McFarland, co-founder and CEO of TellApart said “TellApart’s strengths in personalization, dynamic product ads, commerce data and with retail advertisers are strong complements to Twitter’s deep experience in mobile, understanding users and the app ecosystem.”. TechCrunch – To boost its commerce ads and sell more of them, Twitter  announced some big moves  as part of  today’s earnings. TwitApart. Costolo invested in TellApart’s $4.8
    [Retail] 5 Extreme Lessons From The World Cup That Can Upgrade Your Ecommerce Sales
    Similarly, when it comes to ecommerce business, a retailer must have the capability to examine & understand the customer’s requirement when they land on your web page to buy any product. 2.)  Set An Effective Line-Up Card: Every individual player when playing a World Cup Match has a strategy in his mind to hold a position or to prevent a strike or attack the wing. Like the World Cup, an ecommerce is also a vast business platform to get increased profit. Control The Ball: When playing World Cup Match, every player has to adapt the game strategies & planning’s of their rival team.
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Retail] Big Can Often Be Much Better
    Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. retail. retail experience. amarketofone apple applegeniusbar applecare brand businessbook businesselegance consumercomplaint customerexperience customerservice digitalexperience hugyourhaters jaybaer macbook macbookair marketofone omnichannel retail retailexperience scottstratten selfie supplychain technicalsupport technology How many times a day do you read about a brand messing up? easy to fix.
    [Retail] Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015
    Also stay streamed in with the Mike Sansone Social Stream Week in Review: Posts and LIFT Shares, Apr 12 – 18, 2015 is a post from: ConverStations. You just finished reading Week in Review: Posts and LIFT Shares, Apr 12 - 18, 2015 ! Consider leaving a comment! Follow SmallBizTracks on Twitter or Facebook or on Google+. Related Stories Week in Review: Posts and LIFT Shares, Apr 5 – 11, 2015 Week in Review: Posts and LIFT Shares, Mar 29 – Apr 4, 2015 Week in Review: Posts and LIFT Shares, Mar. 22 – 28, 2015 What’s on Your ’15 Minutes’ Short List?
    [Retail] A Guide to the Perfect Web Design – Tips for Business Owners
    If you owned a physical retail outlet, you would go to great lengths to ensure that the layout of the store was clutter-free, easy on the eye and simple to navigate. While there are many factors that contribute towards a successful business, few are as important as website design and online presence. With a rising number of consumers now shopping online either through a laptop or their smartphone , it is imperative that business owners develop an online presence that can cope with such demand. So let’s take a look at three steps you can take to implement the ideal web design.
    [Retail] Show 529 – Leading Digital Strategy For Business Growth
    Is retail letting customers down – driving people to commence channels? What is omni-channel retailing and how do we maximise it? We discuss […] Pod Casts business growth chris bones commerce goals digital strategy ecommerce effective ecommerce engaging brand podcast good growth how to design the customer journey james hammersley leading digital strategy omni channel retailing Can we learn to lead digital strategy rather than manage it on a day to day basis? That is the question on this weeks award winning Engaging Brand podcast. We discuss.
    [Retail] How To Upload Products In Bulk To Amazon
    For the online retailers, following are some key aspects which are necessary for you to consider to become an Amazon seller. Listing of products on Amazon can be very productive. The key points and benefits that Amazon offers to consumers as well as the total amount of traffic that it attracts makes Amazon a leading online shopping website in the world. Moreover, if you are selling a product then it’s necessary to have a competitive price tag of what you are selling as this will offer you an advantage in terms of shipping & profitable price.
    [Retail] Marketers: Video’s Time Has Come
    As speed has become less of an issue, most major online retailers now are using video to sell products. Are you using video in your content marketing and advertising programs? If not, you are missing the boat. Today, video content is easily accessible via the web. Transmission speeds are up and more powerful desktops and mobile devices proliferate. Cisco Systems estimate that between 80% and 90% of all internet traffic will be video-based by 2018. Another study by Google and TNS indicates that 73% of US and Canada internet users watched digital video. Facebook alone reported 93.8
  • TWIST IMAGE  |  MONDAY, APRIL 13, 2015
    [Retail] LinkedIn Is Still Underrated
    We''ve talked about brands and online retailers stalking consumers for months across multiple websites with behavioral targeting. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: Advertising online continues to get creepier and creepier. It cost them close to $1.5 It''s not. chom fm.
    [Retail] Monday Roundup: #NovaCOM15
    Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says  Dave Hochman as he shares six takeaways for the “C-store” industry. 4.  This Friday, April 17th, I’m proud to be included in the speaker line up for  #NovaCOM15 presented by Rutgers’ School of Communication and Information (SC&I – I teach there too). So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. And
    [Retail] Apple Watch is Already Backordered
    ” It’s unclear when Apple Watch will be available more broadly in Apple retail stores. Mashable – The  Apple Watch  has been  available for preorder  for less than six hours and the delivery times for nearly every model are already pushed back at least four to six weeks. On Apple’s U.S. online store, the only model of Apple Watch that is still available to ship between April 24 and May 8 is the $649, 38mm stainless steel Apple Watch with classic black buckle. ” It’s not just in the U.S.; Some reports on Twitter indicate that even at 12:01 a.m. Apple
    [Retail] hiQ Labs Revolutionizing Businesses with “Machine Learning”
    For example, a retail chain could link all their tills together via computer to see who’s performing best. “I believe that when the robots rise up, ATMs will lead the charge,” quipped The Big Bang Theory’s Sheldon Cooper. You don’t have to be a genius physicist (arguably on the autism spectrum) to have a theory about “machine learning”, but the reality is it’s not as scary as screenwriters, novelists, and Hollywood makes it out to be. In fact, it might just be revolutionizing businesses that have accepted subpar figures—like the travel industry, for example. It’s enjoying a revolution.
    [Retail] Why Should I Make My Webpage Interactive?
    If you’re a startup or an e-commerce retailer, chances are you have a string of social media accounts representing your business all around the web. This is a guest contribution from Ben Shwartz. They say you shouldn’t judge a book by its cover… but does that extend to eBooks? How about webpages? In the current state of our globalized, media-saturated society, it’s difficult—if not outright impossible—to live by this seemingly antiquated adage. Eminem on landing page optimization… or a rap battle. Capture the social media-unfriendly. Easy, automatic signup options (i.e. General
    [Retail] Agile Innovation Update – April 2015
    Pressing the button triggers an order to be made via your Amazon account which is then delivered to your default address.  If the service takes off (and isn’t a joke!) it has the potential to transform retail as we know it. Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at Whatsapp’s rapid growth, Facebook Messenger’s new payments facility and potential new innovations from Amazon. SMS messaging trails behind as 30 billion Whatsapp messages are sent per day. Facebook launches payment facility within Messenger app in the US.
    [Retail] A Business Pivot: What You Need to Know
    He had a new product that he’d been lucky enough to get on the shelves at the big box retailers, but it wasn’t selling. By Gini Dietrich. The past few years have been rough. In 2008, we started to run out of cash. In 2009, I had to lay off more than half of my team. In 2010, I had to figure out how we were going to survive the Great Recession. In 2011, I had to fight against the debt ceiling because everyone put the brakes on spending, including outstanding invoices. And so on and so on. Though we survived the economy, it hasn’t been easy. Changing Times. link].
    [Retail] What Amazon Dash Tells Us About the Future of Shopping – and the Future of Marketing
    When Amazon announced  Dash — a series of branded smart buttons that will allow Prime members to simply press to replenish popular packaged goods as supply runs low (reorders are automatically fulfilled through Amazon, of course) — right around April 1st, people questioned whether the retail giant was treating them to an April Fool’s Day joke. Innovation Internet of Things Marketing Technology amazon dash digital ubiquity innovation internet of things retail smart home Whether or not Dash itself proves to be a success remains to be seen.
    [Retail] If You Build It, Will They Come?
    They are beautiful, but major retailers didn’t see a demand for such a small niche. Major retailers had turned down the chance to market these dolls because they saw limited sales, but online marketing is proving them wrong. There is a deceptive slogan floating around our culture–one that says, “If you build it, they will come.” ” This movie misquote leaves out an important factor: If they don’t know it exists, why would they come anywhere near it? How would they find it? Case Study in Word of Mouth. How many sales? About 10-15 a month.
    [Retail] Simple and Efficient Marketing
    It can probably be expected that any instrument retailer will have someone on hand for repairs, but if you highlight that fact and say something to the effect of, “We have over 25 years of experience with all types of guitar repairs and modifications,” you’re instilling confidence in people you haven’t even worked with yet. If you market specifically to fly fishing boutiques or online retailers, however, you’ve cut right to the chase and let the right people know about your product. What does it take to be the best? Identify your assets.
  • KIKOLANI  |  MONDAY, MARCH 30, 2015
    [Retail] Conference Spotlight: Build Grow Scale LIVE
    At Build Grow Scale LIVE, Drew plans to share the secrets he’s learned from his own retail business and time consulting with e-commerce retailers. If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Today, I would like to highlight one of the events from that list to give you some more insight into up and coming events. Build Grow Scale LIVE in a Nutshell. Build Grow Scale LIVE is a conference for anyone who wants to earn their income online. When and Where.
    [Retail] Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media
    fashion retailer can see the clothing items its target audience is talking about to decide which products to stock. Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. YouTube is greeting marketers and video buffs with cards , a new way to direct viewers to relevant content while they’re streaming a video. According to YouTube , mobile devices account for 50% of video views on the site. Fundraising. Video.
    [Retail] ICYMI – Layout, Periscope and Facebook F8 Conference
    Add Facebook Messenger buttons to third party apps – so, for example, a retail business could offer to send customers shipping information via Messenger rather than email or SMS. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Instagram launches Layout. Twitter links up with Foursquare for tagging locations in tweets. Facebook launches a Timehop clone – On This Day. Facebook is testing a new app called Phone. Image credit. icymi
  • SOSHABLE  |  SUNDAY, MARCH 29, 2015
    [Retail] Not All Social Media Platforms are Equal – How to Pick the Ones That Work for You
    Pinterest is a must-do for online retailers, fashion and luxury brands, travel and hospitality companies, and nearly every business that focuses primarily on women buyers and has the ability to put a visual spin to their marketing. Launching a new business? Or promoting an existing one? Either way, my guess is that social media figures pretty high on your priority list when it comes to marketing your brand. Over 70% of all online adults in the United States have a Facebook account. For the first time ever, 56% of senior citizens are on social media. Research Your Options. The downside?
  • DANNY BROWN  |  FRIDAY, MARCH 27, 2015
    [Retail] Why You May As Well Say You Reached Eleventy Billion People
    Over at Collective Bias, a “publisher of high quality user generated content that drives sales for brands and retailers” , there’s a case study about one of their campaigns. Collective Bias retail case study for Walgreen’s mobile app. We don’t need to rely on correlative data that suggests extra foot traffic to a retail store came from the radio ad that ran that day, versus the print ad that ran that same day, versus the flyer that went out that same day. million potential blog page views. million impressions. Eh… not really. Or is it?
    [Retail] How the Apple Watch Will Change Social Media and Digital Marketing
    It will retail for $17,000. While that model obviously will serve mainly as a fashion and high-status statement, the basic models (which retail for a few hundred dollars) are expected to be highly practical and consumer-friendly. While the release date of the much-anticipated Apple Watch is still a few weeks away, early indicators suggest it will achieve resounding success. According to a new survey by Reuters, almost 40 percent of Apple iPhone users (which is north of 100 million) have expressed a degree of interest in purchasing the device. But what kind, and to what extent?
    [Retail] The Key to Social Selling is Social, Not Selling
    This could be a meeting, connecting only with CMOs in retail, engaging a thought leader, etc. Image via BigStockPhoto.com The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve. ’ That exact same concept is happening in social selling.” What is the Outcome You Hope to Achieve?
  • SPIN SUCKS  |  TUESDAY, MARCH 24, 2015
    [Retail] Tools for Mobile Marketing Strategy Success
    For retail businesses , you can dig deeper into seeing who added what into their shopping cart, whether they completed the purchase, or did something else instead. By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide. So why the big fuss? Through downloads? Yes, but no.
    [Retail] 3 Big Brands That Hit It Out of the Park with Blogger Design Collaborations
    In February of 2011, Kling entered into her first design partnership with retailer heavyweight, H&M. Elin Kling for H&M was the retailer’s first ever collection designed in partnership with a blogger. personal reflection of Kling’s style, the collection brought a fresh approach to the retailer’s more mainstream aesthetic. It’s a no-brainer that brands everywhere are partnering up with bloggers to boost their profile and sales. Photo: Elin Kling. Elin Kling for H&M. Kling says, “I never had my blog just on my own platform. Photo: Rumi Neely.
  • SPIN SUCKS  |  TUESDAY, MARCH 17, 2015
    [Retail] The Business Guide to Using Instagram
    Also take photos in and around your work environment—brick-and-mortar office, manufacturing floor, virtual office, the retail floor, or wherever it is you hang out during the day. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. In fact, Andrew Watts recently wrote in  A Teenager’s View on Social Media , “Instagram is by far the most used social media outlet for my age group. Please note the verbiage there—it is the most  used  social media outlet. Nor are they all big brands. Community events.
    [Retail] CEO’s Know They Need a Social Game
    If you own a retail store, for example, you can ask followers to share their favorite product of yours to be entered into your giveaway. Top CEO’s know that social media is no longer an option if they wish to stay in business, it’s a must. With billions of people using social media, it has quickly risen to the top as one of the best ways for companies to advertise, market their brand and gain exposure. With so many platforms to choose from and so many different ways to go about advertising with social media, it can be tough to know what to do. Get Your Brand Some Promotion.
    [Retail] How to Develop Viral Content that Sells
    Blogging (Effectively) During the Holiday Season. 6 SEO Hurdles for Retailers and How to Beat Them. Written by Larry Alton. There is a common misconception that viral content comes out of nowhere and is a combination of luck and randomization. Well, marketers who have been on the winning side of viral marketing campaigns know that virality is rooted in strategy, not chance. By understanding the key elements of virality and how you can effectively publish and distribute content and ideas that sell, you too can find yourself on the winning side. What a Viral Scientists Has to Say.
  • T2 SOCIAL  |  SUNDAY, MARCH 15, 2015
    [Retail] 4 Social Media Persona Criteria to Consider Targeting
    This is an advertising category that is readily available on Facebook, and one of the more powerful capabilities, particularly for ecommerce or retail operations. These are a few social media personas you might want to consider targeting in your next campaign. When running a campaign on social media (or simply targeting your content) creating social media personas and leveraging their tastes and preferences for improved engagement is always a best practice. Here are a few. Existing Brand Advocates. Engaged/Active Online Spenders. Speaking of which… Interest/Preference. Connections.
  • TWIST IMAGE  |  FRIDAY, MARCH 13, 2015
    [Retail] Apple Is Laughing All The Way To The Bank
    retail. apple applewatch atari atari800 blackberry brand computer cultofmac gadget ibm ibmclones iphone lego luxurygoods macbook macbookair magazine media mobiledevice mobilephone modem netbook pc personalcomputer planetofthephones radioshack retail shopping shoppingmall smartphone startrek technology theeconomist tv videogame I went from a non-believer to a believer. love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. With tears.
    [Retail] 6 Simple Steps to Improve User Experience
    In the retail world, brand experience and engagement are the strongest drivers of loyalty, and the digital world is no different. There’s a reason we come back to the same grocery store each week. It’s the same reason that we return to the same barber, home improvement store, or favorite restaurant. These businesses have created a positive experience, which in turn creates loyalty toward their particular brand. great user experience on your site ensures that your visitors can find everything they’re looking for with ease and speed. Speed. Optimize images:  Speed matters. Design. General.
    [Retail] Create a Winning Sponsored Content Strategy
    Forrester says the web will account for or influence 59 percent of retail sales by 2018, it is this type of integration of both on- and offline influence which will make that number a reality. Sponsored Content for Lead Generation As the old e-commerce saying goes, “a click, a purchase does not make,” (actually I just made that up, but I channeled my inner retail Yoda for it). By Laura Petrolino At the end of 2013, Gini Dietrich listed sponsored content as one of the top four content marketing trends  to watch for in 2014. They have you… quite masterfully.
    [Retail] 5 Industries Doing Epic Things with Instagram
    Retail. Retail stores are finding new and interesting ways to promote their brand using the image-rich social network. Check out what these major retailers have been up to on Instagram: Macy’s. One of America’s oldest retailers, Macy’s continues to keep up with changing trends by inspiring customers to quench their thirst for shopping. Vying for the title of America’s household name in retail, JCPenney’s marketing tactics encompass everything the brand values. So which industries are rocking the socks off of Instagram? 1. Fast Food. Wendy’s. Jason’s Deli.
    [Retail] Creative versus strategy
    Using graphics/photos that connote quality and that you do this for a living : Unless what you sell retails for $3.99 or less, clip art isn’t going to cut it.  Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war.  Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message? As you can imagine – the real answer is both.  An ad, website, brochure, e-book etc. Don’t ask your consumers to try to play connect the dots.  You need both.
    [Retail] Instagram introduces clickable ads
    But as  Pinterest has shown  with early interest in its ads, retailers are dying for ways to turn visual social networks into catalogues people can buy from too. TechCrunch - Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”. Brands want measurable impact, not to be breezed by. Images from TechCrunch . Instagram first began showing ads  in October 2013. Think Coca-Cola or fashion brands like Michael Kors.
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