[Retail] When you have multiple personality disorder…
    Hoorah for the little guys. A big trend we’re not too surprised to hear about is millennials are turning to local retailers, and small businesses for their purchases. When you have multiple personality disorder… Life’s a struggle when you have to keep logging out of Instagram to post your newest before and after pics. Well Instagram has finally realized how annoying that is and has come up with a solution. Hallelujah. The social media site is now allowing users to “tether” among multiple accounts, similar to what Twitter does. Deck the halls with happy selfies. Source TNW News).
    [Retail] 36 Sensational Social Media Stats and Facts
    Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Image credit: Buffer. Social is for customer service. Think small.
    [Retail] This Holiday Season Brings Surprising Deals and a “December to Remember”
    By incorporating Lexus vehicles into holiday displays, Barneys is dressing up their windows for the season along with associated retail product offerings, in-store promotions and a chance to win a $10,000 Barneys shopping spree. Business: Lexus & Barneys Team Up for ‘December To Remember’ The iconic red ribbons are riding back into holiday advertising, as Lexus launches another December to Remember. Like years prior, the luxury vehicle manufacturer is telling the story of gifting Lexus cars holiday as presents to your loved ones. Verizon customers, rejoice!
    [Retail] How Retailers Can Use Pinterest To Boost Holiday Sales
    The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2. Create holiday gift boards. Promote your boards in-store. Get in touch!
    [Retail] Lessons from Black Friday to Use in Your Communications Plan
    One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. By Laura Petrolino. I’m not a Black Friday shopper. hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Plus, if I have a day off I certainly don’t want to spend it shopping. Unless, I guess, I’m being punished for something and it’s a choice between either shopping or spending eternity trying to make my way through the automated phone tree at the IRS.
    [Retail] Anonymous Puts up their Dukes
    In a reverse trend many big retailers are keeping their doors closed on this year’s turkey day. The retailers are making this move after a 4% decrease in shopping last year compared to years past. Socialnomics Anonymous Twitter Nest Hacked Retail ThanksgivingAnonymous puts up their dukes. Hackers’ collective Anonymous has begun initiating its campaign to fight ISIS. One of their first public moves was releasing a video warning ISIS that they’re coming, now the hackers have recently disabled 20,000 Twitter accounts associated with the Islamic State. Another criticism?
    [Retail] What To Say After A Bad Breakup…
    Quote of the Day: “We have a limited supply of Apple Pencil and the Smart Keyboard in Apple Retail stores.”. Apple Pencils retail for $99 but are going on eBay for $500. What To Say After A Bad Breakup…. Time to change my Facebook settings. Facebook knows that breakups are hard so they want to help. While they can’t bring you ice cream, they can help you stop stalking you-know-who. Facebook announced in a blog post that they are testing out tools on how you can interact (or avoid all interaction) with that ex. Source Mashable ). Source CNN ). BrusselsLockdown. Source TIME ).
    [Retail] Thanksgiving Marketing Statistics You’ll Gobble About
    Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. percent of 25-34 year olds agree retailers’ deals have either been excellent or good (these consumers might also have been drunk, no definitive answers have been given on the sobriety of respondents). By Laura Petrolino. Where did 2015 go?
    [Retail] Extraordinary Brand Experiences
    The former Sony Electronics executive and advertising agency professional (who worked on Burger King , Land Rover and Unilever ) is back with a new business book titled, Extraordinary Experiences , that profiles seven popular, powerful retail and restaurant brands. Episode #489 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable , but the ones that do it day in and day out. for all of their customers? Enjoy the conversation. . audio.
    [Retail] The Culture Of Malcolm Gladwell
    know this, because prior to the launch of his last book, David And Goliath , I found myself in HMV (the famed record store), as the struggling retailer was diversifying their merchandising away from physical music into areas like t-shirts, headphones, music paraphernalia and even books. I was amazed to see Malcolm Gladwell's previous efforts ( The Tipping Point , Blink , etc.) Malcolm Gladwell is an anomaly. know this first hand. Not because I know him personally (although, we have met many times). alongside rock music biographies. That's when Malcolm Gladwell became an anomaly. blink.
    [Retail] Unpacking the Perfect Business Social Media Page Design
    Note in the example below, Nike has a “shop now” button embedded on their banner that directly links to their retail site. By now everyone knows that to have a successful online marketing strategy you need social media pages dedicated to your business or brand. However, not all pages are created equal. Have you ever gone on to a business social media site and really felt like they put together a great page? I can tell you first hand that this effort plays a big role in overall success. Before You Get Started. then you want to go work on that before you work on this. The Banner Photo.
    [Retail] 3 Tips for Getting Your Online Video Act Together for 2016
    Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.
    [Retail] Turning You Social Media Profiles into Sales Machines
    ModCloth, a female clothing retailer, does a great job of this. Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. When readers do click, they have engaged in their first conversion. That first conversion can then lead to many other things – a sign-up, a registration, finding great content on your blog, taking advantage of a discount, sharing your post with others who will also take that first step. Establish Trust.
    [Retail] Do you really understand your buyers?
    If someone is in a retail establishment, they longer they stay in the store, the more likely they are to make an impulse purchase.   Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company – you are selling to human beings and they’re an odd bunch. They make decisions based on some very odd triggers, beliefs and reactions. Yet somehow, we have to figure out how to market to them in a way that allows them to consider what we’re offering. You might call this the midlife crisis reality.
    [Retail] How to Use Location Data to Decode Customer Conversations
    Retailers can find customers that are posting in-store and immediately address issues. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers.
    [Retail] How to turn leads into customers using marketing automation
    If you are a retail brand, offer a discount, if you are a software company, invite people to a webinar, if you are a non-profit, let people know about your donation drive. I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses. People simply don’t know how to effectively use automation, and because of that a lot of opportunity goes to waste. Business Tips
    [Retail] Why Tech Companies Must Be Careful About Change
    The retailer has taken an interest to  “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s,  and tapping a heart now indicates a “Like.” The heart is more expressive, enabling you to convey a range of emotions and easily connect with people.” Entertainment: Jon Stewart is BACK.
    [Retail] NEST.co.uk Blogger Breakfast
    It was really good to hear about a northern retailer doing so well and the team behind NEST were really lovely and incredibly knowledgeable about their products and interior design in general. We did have interesting conversations about other interior retailers such as Ikea. I recently went to the NEST.co.uk Bloggers Breakfast at their showroom in Sheffield. If you don’t already know about the brand, they basically sell gorgeous stuff for your home. They focus on premium design from key brands and designers such as Tom Dixon, Vitra, HAY, Lee Broom etc. and Handy.
    [Retail] 4 key takeaways from the MRS’ Customers Exposed conference
    Last week we were lucky enough to present at The Market Research Society’ Customers Exposed conference , sharing our latest research into what consumers want to see from the future of retail. Now in its second year, Customers Exposed aims to explore current and emerging trends in consumer behaviour through a series of thought-provoking presentations. Despite covering a diverse range of topics – from our relationship with technology to images to banks – 4 common themes emerged which have implications for businesses across sectors. Authenticity. Emotion. Collaboration. Adaption.
    [Retail] Obtain like facebook official statement
    Many retailers concerning Facebook likes you can find make available counterfeit likes As which is usually portable computer provided profiles relating to non-existant facebook fans (best known as android formulated likes). Ordering likes entirely on Facebook translates to you expect all your url page to look great to others which means you wish to market your entire article and thus inspire other people to enjoy your new sheet also. As well as increasing your Facebook likes, we’re able may also increase likes to do with photographs, statuses, and also web inbound links.
    [Retail] Your 80/20 marketing plan
    recent study of over one retail million customers looking at both their behavior and their attitudes revealed some very compelling data. One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly – the axiom is accurate. Your best customers generate the lion’s share of your earnings. In fact, over the lifetime of your relationship, your most loyal customers will spend 10x what the average customer will spend. They’re also responsible for over 70% of the total visits to your business.
    [Retail] Agile Innovation Update – November 2015
    Starbucks hopes the store will  “immerse customers in the world of coffee” and in this way, taps into a key consumer need identified in our research into the future of retail. For many consumers, offline shopping is all about the experience and they want retail outlets to offer unique, personal and immersive experiences to meet this need. And it looks to be paying off: the Merchant Customer Exchange, a group including the US’s largest retailer: Wal-Mart, has already signed up to accept ChasePay. Each month we bring you the FreshMinds Agile Innovation Update.
    [Retail] Is the REI Black Friday Announcement Just a PR Stunt?
    Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. By Gini Dietrich. I’m a week behind the news, but I was traveling last week and didn’t have the brain capacity to write about it when it happened. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. How to Define Success. optoutside. Is this a PR stunt ?
    [Retail] 4 Retailer Tips for Marketing to Consumers
    Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Image via BigStockPhoto.com. Communicate Strong Values. Keep It Simple.
    [Retail] Instagram Likes No Survey best website
    Therefore if you’re looking for undoubtedly one of the most beneficial retailers of endorsements by means of Actually buy Instagram Followers and Likes, all you will need to carry out is select certainly one of the amazing discounts from our web page and click on on pay back! You’ll find an assortment of organization chances that could be multiplied aided by the facilitate in the electrical power of social networking. But of nearly all company connected social media marketing programs, without doubt one of some of the most highly effective is Instagram. It is that easy!
    [Retail] Agile Innovation Update – October 2015
    Katjes Fassin is set to bring 3D printed sweets to the UK,  with plans to introduce the technology to retail outlets by early next year. As much as 60% of bank profits may be at risk from competition from fintech startups. A new report from McKinsey suggests that as much as 60% of bank profits within 5 core retail businesses are under threat due to shrinking margins and competition from emerging fintech challengers. Profits within consumer finance, mortgages, small-business lending, retail payments and wealth management are said to be at risk.
    [Retail] Social Media Updates: September
    Newly designed buttons on the right: Sell Directly on Twitter:  That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses. 
    [Retail] The Little Book of Inspiration Virtual Tour – Day 1
    You can buy from your preferred retailer below: Amazon.com. Tomorrow, Thursday October 8, sees my first non-business book, The Little Book of Inspiration , published by Morning Rain Publishing. collection of personal thoughts, philosophies, life lessons and more, my hope is that it will offer an escape from the times when life seems to be full of nothing but bad news stories. Sharing real life examples of inspiration as well as hopes and dreams, The Little Book of Inspiration has been likened to Chicken Soup for the Soul , and I hope that proves to be the case for you, the reader.
    [Retail] How to Work with Journalists: Straight from a Tribune Panel
    Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics, with some banking and insurance thrown in on occasion. She By Gini Dietrich. A few weeks ago, I moderated a panel for HARO (Help a Reporter Out) that included three journalists from the  Chicago Tribune. The event was held after work at the Cision offices and, let me tell you, if you ever have a chance to visit them, I highly recommend it. If I worked there, I would likely never go home. But that’s not really the point. The Panel of Journalists.
    [Retail] 3D printing: the accelerator for new product development
    With plans to introduce 3D printers into retail outlets by early next year, it’s evident that the company is hoping that the technology will enable them to meet two consumer needs: the desire for greater personalisation as well as for a more engaging experience in-store, which came out strongly in our latest research into the future of shopping. This week my daughter turns 6 and I’ve spent my evenings frantically trying to find out where I can buy a personalised cake. But on my travels I came across something much more exciting – personalised, 3D printed sweets!
    [Retail] Five Things to Know About Stripe’s New Relay API
    Although it might still be considered a startup, but earlier this year Stripe raised $5 billion from investors including a few who also know a thing or two about online payments: Visa and American Express. #5: Retailers have already uploaded 4 million products to Relay. A version of this article first appeared on the BLASTmedia blog. On Monday, payment processing company Stripe Inc., launched Relay, a set of APIs for building in-app buying experiences. In addition to Twitter, other Relay launch partners include Inmobi, ShopStyle and Spring. It’s still too soon to tell.
    [Retail] The Spin Sucks Inquisition: Frank Strong
    The clothing retailers have made this stunt into a science.   The next time you see this, hold the anger and respond instead with silence. By Gini Dietrich. still remember the exact moment I met Frank Strong. spoke at the (then) Vocus Conference and he greeted me with his cheerful face and a real hug. He was always a special member of the PR community here and in other places I hang out, but that really solidified it for me. As I was leaving the conference, I ran into him again in the parking garage and got to have a conversation about his daughter. His entire face lit up. Doubtful.  .
    [Retail] Big News Shoppers
    This is big news for any retailer big or small that wants to sell to consumers via social media — retailers can use any of Twitter’s new partners to power its e-commerce offerings & use the Buy button to put their products on the site. Big News Shoppers. Twitter is making shopping a whole lot easier with their Buy button. On Wednesday, Twitter announced their recent partnership with ecommerce companies Shopify, Bigcommerce, and Demandware. This new installment also offers merchants access to Twitter product pages. Source MSN). Yelp for Your Neighbor…. Source MSN).
    [Retail] Experiencing a Brand’s Customer Experience First-Hand #Rutgers
    The students participated in a unique project that included a local field trip to global retailer IKEA. Rutgers Graduate MBS students IKEA field trip. On September 23, 2015, for my Rutgers University graduate class in Marketing Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The field trip is part of course requirements to complete a semester-long project to analyze this brand’s customer experience (CX) strategy. What is Customer Experience (CX)? It is the realization that your brand isn’t your company.
    [Retail] Why You Should Not Give Up On E-mail Marketing
    General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%. The top three sectors for open rates include Hobbies, Arts & Artists, and Photo and Video. unique open rate. Which U.S.
    [Retail] 4 SEO Tactics That Damage Your Brand’s Reputation
    Review websites like Yelp and major retailers like Amazon are getting better at catching these fake reviews. Image via BigStockPhoto.com. From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. For decades, its parks were a fun, wholesome place to take the kiddos. Then, the movie Blackfish  ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Managing corporate reputations is tricky in the modern era, as SeaWorld proves. Can you hear “Taps” playing?
    [Retail] 4 Brands That Are Really Killing It with Social Selling
    However, online apparel retailer par excellence ModCloth went one step further. Posts with images are the most heavily shared on social media, they say – so waste no time in converting your text updates into images. People love quick videos in their streams too – so try your hand at animation every now and then. And don’t you forget branding – customize all your social media pages to stand out from the crowd. All of this is great advice, but it ignores one key aspect of social media: Sales. Let’s take a look at some of the biggest success stories and figure out what they did right.
    [Retail] 4 Psychological Ideas for Creating a Stellar Content Strategy
    Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. highlight to tweet).
    [Retail] 7 Ways to Generate Leads from Social Media
    Retailers specifically love giving out coupons. Speaking of retailers, let’s take a look at one with fashion stores worldwide. H&M recently used their website to drive sales to their stores with a coupon strategy. Advertising coupons through social media like Facebook allows an ubiquitous retailer like H&M to target specific age groups that their fashion caters to. (Source). In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. The best part of it? Quizzes. Source). Source).
    [Retail] Facebook Pages are getting mobile friendly
    Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.
    [Retail] Why Communication Trumps Technology
    So it was with great interest that I read the Fortune article on Angela Ahrendts , Apple’s SVP of retail and online. Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has changed the way we think about product launches and, more fundamentally, how we communicate. Ahrendts was the CEO of Burberry, a global luxury brand that she managed to turn around and put at the forefront of digital media. Monty Minute
  • T2 SOCIAL  |  SUNDAY, AUGUST 30, 2015
    [Retail] 15 Marketing Fun Facts About Instagram
    Nike is the most popular retail brand on Instagram with over 10 million unique followers. 50% of retailers are active on Instagram. Instagram is a network with tremendous marketing potential, as proven by some of these great marketing fun facts! Long before Instagram opened its API for advertising , it was a valuable asset for any marketer. There is plenty that supports this statement, and the fun facts and figures listed here are just a few of those things. There are over 300 million active Instagram users, and 70% of those users are outside of the U.S. Tell us about it!
    [Retail] Today’s Biz and Buzz – Caitlyn Jenner Halloween Costume Ignites Twitter
    Social media users went all out on Monday when it was discovered that many Halloween retailers were selling a Caitlyn Jenner costume resembling her Vanity Fair cover (Source: CNN ). The petition targets popular Halloween retailer, Spirit Halloween. THE STORY Caitlyn Jenner Halloween Costume Ignites Twitter. Ah, the annual Halloween saga of someone thinking a costume is a great idea when it’s actually terrible in an offensive sort of way. It was only a matter of time before this year’s seriously what were you thinking moment happened. We want change! DA SKIM.
    [Retail] 5 Best-Practice Email Marketing Case Studies
    Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. In other words, email marketing is, pound for pound, still your best source for quality leads.  highlight to tweet). Don’t believe me? Argos.
    [Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
    First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. For example, we learned that while food retailers might not engage with us on social media on research or trends, they would be interested in supporting campaigns that showcase the good grocery stores do and tell the industry story. Here’s a snippet of my conversation with just one of several great association social media folks. What department do you sit in and who (title) do you report to?
    [Retail] Why Humanization is More Important Than Ever: The Monty Minute
    The revelations–which even the Times now admits were anecdotal at best – caused longtime customers to renounce their Prime memberships (at least to their Facebook friends) and resulted in a, “I knew the company too good to be true,” reaction about the world’s largest retailer from the online mob. Editor’s Note: Scott Monty is a leader in digital thinking. As the former head of social media for Ford and a good friend of Convince & Convert, we are excited to share a first look at his popular This Week in Digital series here on our blog. Enjoy!
    [Retail] How to Adapt Your Brand for Instagram
    As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram? With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. How did they do it? Compelling Campaign. campaign on Instagram.
    [Retail] Today’s Biz and Buzz
    Forget about the days when Walmart was the retailer everyone wanted to be. THE STORY: Amazon > Walmart. Those days are long gone as Amazon is taking over (Source: CNN ). But isn’t Amazon mean… Despite what The New York Times released about the work culture at Amazon, it doesn’t seem to be hurting them too much. The e-commerce giant’s stock is up 70% this year (Source: CNN ). DA SKIM. Walmart has been spending a lot. Like a lot to try and catch up with Amazon on the e-commerce front. Yikes. ASHLEY MADISON. Uh oh. Quote of the Day: You’re gonna hear about this on Yelp!!
    [Retail] How To Use Social Media Marketing Techniques To Reach Offline Leads
    People who picked up a copy were ‘charged’ zero dollars in the bill and the contact details of these customers (from the retail database) were shared with me. I am in a unique position where I have learned extensively about things like internet marketing and social media and yet work in a space where my customers are not very tech savvy. For a few years now, I have been operating a carpet cleaning company in Perth that caters to both domestic and commercial clients. That is how the business has worked for a while now. Step 1 : Lead Magnet. Step 2 : Establishing Contact.
    [Retail] Interview with Habitat for Humanity ReStore Manager, Kevin Kelly
    We sell to the public at a lower cost than retail. Q. Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with Kevin Kelly with the Greater Cleveland Habitat for Humanity’s new ReStore location to find out more about him, Habitat for Humanity and their Restores. Here’s the conversation: Q. What is your position at Habitat for Humanity? A. What is the Habitat for Humanity Restore? A.
    [Retail] Today’s Biz and Buzz
    Amazon may be the #1 retailer but it appears their internal culture is far from being #1. THE STORY: AT&T and NSA BFF’s. Two years ago, America was able to thank Edward Snowden for leaking top secret NSA documents. We knew that companies were enlisted to help the NSA but no companies were said to be affiliated…until now. Edward Snowden Phones A Friend. Edward Snowden may have phoned a few friends at AT&T. While it is still possible multiple tech companies leaked some info, AT&T was considered to be unique and. especially productive” in a BFF kind of way. Yikes. DA SKIM.
    [Retail] Is the Financial Services Industry Poised for Market Disruption?
    More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. iBeacon technology goes one step further and uses Bluetooth low energy signals (LES) to drive this relevance within customer’s proximity to product within the retail environment. Leaving a bank was difficult. After That was then.
    [Retail] Drive Consumers to Your E-Commerce Site with Engaging Content
    Outdoor clothing retailer Patagonia has made waves several times with a multi-year campaign that encourages people to keep wearing clothes that are still functional, rather urging them to buy new things. Keeping website traffic consistently high at your e-commerce site is essential. It’s also important to figure out ways to make guests linger. The longer they stay on your site, the more likely they are to buy something. Keep reading to get some ideas for how you can use interesting content as a primary element of your online marketing strategy. Use Instructional or Creative Videos.
    [Retail] 35 Stupendous Social Networking Facts and Stats
    Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. ( Ber|Art ). Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network. 12 Facebook Statistics and Facts. 1. TechCrunch ). 3.
    [Retail] The Future Of Retail In A CTRL ALT Delete World
    Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). Because I only make it overseas a few times a year, they wanted me to focus the content of my presentation on my second business book, CTRL ALT Delete (which recently came out in trade paperback ), and how it affects the retail environment (an industry I have studied, am fascinated with, and was brought up in). future of retail. retail. retail at google. retail marketing. retailer. google.
    [Retail] Verizon Drops Contracts and Subsidies for New Customers
    AT&T still offers the option to buy a subsidized smartphone with a two-year contract, but not through third-party retailers, and has been steering most customers toward its Next installment billing options. Re/code – Verizon announced Friday that it will stop subsidizing phones for new customers, at the same time fully doing away with two-year contracts as well. Things have been headed that way both at Verizon and throughout the industry, but it is still notable that the company is now eliminating such sales entirely. Mobile stopped subsidized pricing a while ago. Mobile
    [Retail] How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
    Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Social Media Case Studies lowe's lowes fix in six omnichannel retail social media campaign social media case study vineSometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays. Here, we’re right in the community.”
    [Retail] How to Measure PR and Marketing Outcomes on Snapchat
    PlayStation Social Media Strategist Genny Harrison  says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In gaming, Snapchat is looked at as a fad, where retail has embraced it. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Elissa Nauful  President/CEO BallywhoSocial. Snapchat is special. I’m not sure that its uniqueness has as much to do with its product offering as it has to do with its audience.
    [Retail] 10 PPC Blogs Every Marketer Should Read
    Specialization: Retail Advertising + Ecommerce + Strategy. ” CPC Strategy is a retail-focused search agency that specializes in driving conversions by matching inventory with consumer intent. This blog publishes super-actionable content on a seemingly daily basis and is one of the best resources on retail adverts and e-commerce. Rick His blog brings specialized content on retail search, which is proving to be the next big thing in Digital Marketing. When I first started my own digital ad agency, all I had was a strong passion for marketing. highlight to tweet).
    [Retail] Affiliate Marketing is Far From Dead
    Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Concerns involve the possible scrupulousness of affiliate marketing companies. Some worry these companies are nothing but coupon sites stepping in at the last minute and eroding profit margins. Wrong. Check. Introduce
  • SPIN SUCKS  |  TUESDAY, JULY 28, 2015
    [Retail] The Epic Legacy Building Opportunity of Go Set A Watchman
    Go Set a Watchman begs to be a part of something greater than a retail transaction. By Daniel Schiller. I may not read Go Set A Watchman. This is Harper Lee’s book—author of  To Kill a Mockingbird —that has been published amongst a great deal of criticism.). From all accounts, I am pretty sure it was not intended for publication. The roar of the spin cycle promoting Go Set a Watchman , its shadowy “discovery,”  and rush to publish are nothing but smoke and mirrors. much larger opportunity for legacy building is being overlooked. That is a shame. But more on this in a bit. Lawyers.
    [Retail] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising?
  • FIREBELLY  |  MONDAY, JULY 27, 2015
    [Retail] A Clever Way One Retailer Brings Pinterest From Online To In-Store
    This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations. ” This is a great example of extending the online Pinterest experience in-store. It Stood Out. Get in touch!
  • TWIST IMAGE  |  MONDAY, JULY 27, 2015
    [Retail] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
    thought brick and mortar retailers were struggling in the Amazon world. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. hate it. mirum.
    [Retail] Apple, Microsoft and Google promise to do their part against climate change
    According to the White House, Apple has cut carbon emissions from its global corporate facilities, data centers and retail stores by 48% since 2011. Mashable – Major companies, including tech giants Apple, Microsoft and Google have teamed up with the White House to urge international governments to reach a strong climate change agreement in Paris this December. They’re taking action. On Monday, more than a dozen large companies announced a new partnership with the White House to expand renewable energy use and cut greenhouse gas emissions and water use. degrees Fahrenheit.
    [Retail] LIFT Canvas – Canvassing for Growth
    As much of the energy and effort moves from ConverStations and SmallBiz Tracks to the new SmallBiz LIFT , we’ll be sharing examples of how the Canvas can be used for a variety of business purposes from social media to hiring practices to retail displays. Last week in this space, you were introduced to the LIFT Canvas as a tool and practice I use in coaching business owners. One of the great things about the LIFT Canvas is thow can be a DIY tool, using any whiteboard, notebook, or even a blank wall and some sticky notes. Everybody gets involved in the planning. Small Business
    [Retail] Shocking Shopping Experiences At The Mall
    The news that I read would have you believe that this is the end of retail as we have known it. With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers. retail. retail experience. retail rat.
  • SPIN SUCKS  |  FRIDAY, JULY 24, 2015
    [Retail] The Spin Sucks Inquisition: Paul Sutton
    We won a retail industry award for it. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. He’s ahead of the PR trends. He’s opinionated. And he disagrees with almost everything I say. and whether agencies (yes) or freelancers (no) are better. You bet. It’s been an up-and-down kinda life.
    [Retail] Think Globally, Act Locally: Introducing Advanced Geolocation
    Where are people especially interested in a particular retailer? Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker , we understand that our customers are always looking for deeper insights they can leverage from for a variety of departments. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Street level geolocation is only available for posts where users have made that information publicly available. Market Research: Fashion Trends From NYC to LA.
    [Retail] Tag-Team SMS Marketing and Social Media
    Amazon – The largest online retailer in the world now uses SMS text alerts to notify customers when their orders are delivered. When it comes to the ultimate marketing partnership, SMS and social media are helping put brands all across the country in the spotlight. From brand awareness to customer outreach, SMS and social media are taking the idea of marketing to a whole new level. Here are a handful of ways SMS and social media marketing are helping to build the strongest brands possible: U.S. Companies Using an SMS/Social Media Strategy. Although these U.S. Platform Flexibility.
    [Retail] Influencer Marketing 101
    These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). Influencer marketing , (also  Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties. Wiki ]. Advertising. Direct mail.
    [Retail] How to Use Niche Publishers to Drive Revenue
    For instance, we have one retail client with approximately one-third of its traffic coming from vertical affiliates. It’s no secret that affiliate programs are a great way to get your brand out there. What’s not to like about using other people’s networks to attract new clients and users? But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. So how do you know the difference? The Dangers of a Discount Mentality. The most common way to build affiliate networks is to use discount sites. Well, not necessarily. Get some face time.
    [Retail] How to Showcase Your Brand’s Unexpected Side
    In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. It’s not surprising that people steal from retailers, but it is interesting to see a luxury brand show real-life footage of shoplifting in their stores. Typically, luxury retailers will leverage polished, upscale creative as a way to communicate to their more refined customer base. Love freebies? You’re not alone. Get our  Definitive email newsletter.
    [Retail] The Payment Options That Drive E-Commerce in 2015
    With a number of leading brands also making the successful switch from the high street to the virtual world, we may soon see a time where traditional retailing becomes obsolete. When online gambling and virtual retail websites emerged during the mid to late nineties, many of them offered marginal protection to customers and 40-bit encryption. E-commerce represents huge business in 2015, with online sales in the UK set to reach £52.25 billion by the end of the year online sales in the UK set to reach £52.25 billion by the end of the year. Socialnomics
    [Retail] Walmart launches rival sale to Amazon’s Prime Day
    Amazon fight for retail domination just escalated. Walmart has been going up against Amazon on multiple fronts recently as the retailers compete for customers and sales. While Walmart has been America’s dominant retailer for decades, crushing other chains like Kmart and threatening local grocery businesses as it expanded its fresh and frozen food offering, it’s been playing catch-up with Amazon when it comes to the Web. USA TODAY – The Walmart vs. “They’re the biggest in the world and the best. ” Walmart saw foot traffic in U.S. stores.
    [Retail] Agile Innovation Update – July 2015
    The long awaited launch has been supported by many of the major retail banks, including HSBC, First Direct, Nationwide, Santander and Metro Bank. Retailers need to adapt to keep their place on the British high street. These figures may make alarming reading for some large retailers. Whilst we are far from seeing the end of big retailers on the British high street, it’s clear that adapting and responding to consumers’ changing needs is essential. Each month we bring you the FreshMinds Agile Innovation Update. Banks react as Apple Pay comes to the UK.
  • TWIST IMAGE  |  FRIDAY, JULY 10, 2015
    [Retail] The One Screen World Keeps Happening
    The Wall Street Journal reported this week (in an article titled, PC Sales Continue To Fall ) that: "Worldwide PC shipments saw their sharpest decline in nearly two years in the second quarter of 2015, dealing continued damage to retailers and makers of computers, chips and PC software. Shipments How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that matters to a consumer, is the screen that is in front of them. Not yet.
    [Retail] What consumers want from the high street of 2025: an infographic
    We’ve summarised the key findings in the infographic below, together with our suggestions of how retailers can adapt and respond to the changes identified. Consumer behaviour Digital tools and technologies Consumer Behaviour High Street RetailIt’s exactly a week since we launched our research into the high street of 2025. The If you’d like to explore the research in more depth, you can  download the full report here. The post What consumers want from the high street of 2025: an infographic appeared first on FreshMinds.
    [Retail] 5 Celebration Day PR Campaigns
    Fashion retailer bonprix challenged the stereotypes with its mission to find out if mums really are embarrassing their children on social media. With the tagline ‘it’s cool to be friends with mum’, the retailer created a quiz for mums to find out what kind of Facebook Parent they are: easy-going mum, best mate mum, loud and proud mum or Sherlock mum! What do April Fools’ and Father’s Day have in common? Marketers love to plan their campaigns around them! Every year, brands take advantage of celebratory days, hoping to make their way into your hearts and homes. Kiss me, I’m Irish.
    [Retail] 63% of consumers believe the high street has lost its appeal. How can retailers respond?
    We are delighted to announce the launch of FreshMinds’ latest piece of research designed to give retailers an insight into the high street of 2025, which is now available to download. Worryingly, this seems to be due to negative perceptions around the way large brands do business: 62% feel that big retailers aren’t interested in the customer and only care about making money. For many large retailers, this research may make alarming reading. How can retailers respond? But should they be worried? The whitepaper is available to download here.
  • IDACONCPTS  |  FRIDAY, JUNE 26, 2015
    [Retail] Where to Find Affordable Apple Parts and Accessories
    You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers. Certified retailers may charge slightly higher prices than third-party retailers. Certified Mac retailers and repair services may offer both new and refurbished iMac parts and accessories.
  • TWIST IMAGE  |  FRIDAY, JUNE 26, 2015
    [Retail] Your Brand Is A Learning Space
    While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. brand.
    [Retail] Is Your Online Portfolio Social Enough?
    For example, if you want to change career paths and become an online retailer, then your work would be the merchandise you’re selling and any selling experience you may have. If you’re trying to take your online portfolio to new heights, social media can help. Whether you’re building your portfolio in order to boost your career search or you just want to increase your online presence, social media is a great place to start. Here are just a few ways social media can help you get your online portfolio on the right track: Polish Your Work. Promote Your Professionalism.
    [Retail] GUEST: Can Mobile Devices Change Workplace Habits?
    Tablets also are replacing the register in many retail stores and restaurants around the world. In the retail world, wearables have a powerful potential. Written by Kevin Flanagan. Mobile devices have changed us as a culture, so it should come as no surprise that they are changing the way we work as well. From telecommuting to BYOD to new types of POS systems, mobile devices are changing most aspects of everyday work. Here’s a look at a few of those changes: Tablets. With their large screens and crisp resolutions, tablets eliminate the need for paper documents. Smartphones.
    [Retail] What will the High Street look like in 2025?
    The research, powered by Respondi , seeks to provide retailers with a look at the high street of 2025. The pre-press launch was held in our own pop-up shop at Drink, Shop & Do and we were joined by insight and marketing professionals from a number of leading retailers, who were treated to a sneak peak of the research ahead of a full press launch on 2 nd July. Appear Here is the leading online marketplace for short-term retail space and has been hailed one of ‘the most disruptive companies of 2014’, by The Financial Times and chosen as one of Wired’s ‘100 Hottest Start Ups’.
    [Retail] Microsoft Officially Launches Office For Android Phone
    Many of these devices will arrive in retail stores later in the year. TechCrunch – Microsoft this morning  announced  the official launch of Office for Android phone, five weeks after the company  rolled out the suite of applications as a preview. Today’s release, which includes Word, Excel and PowerPoint designed for the Android smartphone experience, follows earlier efforts at bringing  Office to Android tablets , as well as support for Office on iOS devices, Windows and OS X. Android M is not yet supported. Image from TechCrunch. Article by Sarah Perez for TechCrunch   .
    [Retail] Social Media: How Major Industries Take Advantage of the Emerging Content Platform
    Retail. Look at the numbers, and you quickly see that social media is on the up and up. Consider that, according to new data from BI Intelligence, the amount spent on social-media ads in the US have topped $8.5 billion in the year 2014, up $2.4 billion from the previous year. Some other key points this new study shows are that growth in spending will continue through the year 2018, reaching a projected apex around $14 billion with a five-year compound annual growth rate (CAGR) of 18%. Image via pixabay.com. billion market. Hollywood. But that is just one example. Gaming.
    [Retail] Can Social Media Generate Leads?
    Or it could be someone who walks into the door of your retail store. Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. There is some evidence that Google+ increases search exposure for brands that use it. Pinterest has a very loyal demographic in strong female base. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well.
    [Retail] New Raspberry Pi Official Case
    Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are. Read full original article at New Raspberry Pi Official Case ©2015 QuickOnlineTips. All Rights Reserved. No related posts. Gadgets
    [Retail] New Raspberry Pi Official Case
    Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are. Read full original article at New Raspberry Pi Official Case ©2015 QuickOnlineTips. All Rights Reserved. No related posts. Gadgets
    [Retail] GUEST: How Manufacturers Should Do E-Commerce Right
    Written by Simon Horton After the technology shift and the growth concentrated only in retail e-commerce in recessionary times, manufacturers are taking baby steps towards direct-selling to their customers. Some manufacturers have already embarked on the opportunity by integrating e-commerce solutions into their existing websites , or fusing their in-house inventory solutions with a retail e-commerce business. Also ensure easy accessibility of content by customers, B2B retailers and your internal team. You can integrate your existing website with an e-commerce system.
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Retail] 5 Best Practices for Engaging Online Shoppers
    Internet retailers are working diligently to capture as many of these buyers (and cultivate new ones) as possible, and the opportunities seem endless, thanks to the myriad devices on which consumers can find them. The 2015 Internet Retailer Conference and Exhibition addressed hot topics and trends surrounding ecommerce, including anecdotes from top-tier brands such as Target and 1800Flowers.com, platform-specific campaign tools, guidance on making sense of data and analysis of where the industry is headed. Consider The Line, Luxury homeware retailer. Authenticity is key.
    [Retail] No one likes you
    Especially if you are a retail location or sell a product, one of the reasons people are willing to like your page is because they think it will get them something special or at a discount.  Like millions of businesses around the world, at some point in time, you decided to hop on the Facebook train.  You created a presence with either enthusiasm or distain (seems everyone starts at one end of the spectrum or the other) and posted your first update. Since then, things have been a little stagnant.  Ready to fire back up?  Pretty soon, you find someone else to talk to.
    [Retail] Tim Cook promises we’ll see a female speaker at Apple’s big keynote
    These figures,  as Re/code noted at the time , include Apple’s retail presence — unlike most other tech companies’ reports.). The obvious choice here is Angela Ahrendts, Apple’s retail chief who has been instrumental in the roll-out of the Apple Watch. Business Insider - Apple’s biggest event of the year, WWDC, starts Monday. The Worldwide Developers Conference is Apple’s annual gathering of developers. It’s where Apple lays out the roadmap for its iPhone, Mac, and, now, Watch software. But that could finally change Monday. Apple
    [Retail] Agile Innovation Update – June 2015
    According to the Wall Street Journal , the online retailer is taking steps to do so, having trademarked a number of categories of products, including cereal and coffee, under its premium Elements brand, which was launched in December last year. Together, these developments would be a powerful combination to threaten retailers and FMCG brands alike. Each month we bring you the FreshMinds Agile Innovation Update. Postmates partnership sees Apple Store provide same-day delivery. Apple has announced a new partnership with on-demand delivery start-up, Postmates.
    [Retail] The #FutureOfBusiness WILL Radically Change Everything As We Know It
    Retail efficiency: channel optimization, and inventory management. I had the pleasure of taking part in  GoToMeeting  in Canada’s  #FutureOfWork  debate on Twitter recently. It brought together business and technology discussing emerging trends with respect to  Collaboration, The Internet of Things ,  Virtual Reality and Workforce Disruption  that will impact how business will function in the future. This also allowed me to step back and determine how the #FutureOfWork is really impacted by the events of the preceding years: the economy, technology and the rise of the consumer.
    [Retail] METHOD: Writing Email with Eye Rests
    In retail, we examine our windows and display cases. In food service, we pay attention to cleanliness and presentation. In our email, we should practice good format and readability – for any device. Writing for the web almost demands generous and plentiful “ eye rests ” to help the reader. With the advent and popularity of mobile devices, eye rests are more important than ever. Short Paragraphs Get Read. Short paragraphs are going to get read more often than long ones, especially on a mobile device. Break up the length in text to keep the reader reading. Ask a Question.
  • JEFF ESPOSITO  |  FRIDAY, MAY 29, 2015
    [Retail] See you later Vistaprint, best of luck
    The award that I was most proud over the years was that our little team at Vistaprint (Jason Keith, Nick Gosselin and I) ranked above companies like Nike in Internet Retailer’s list of Social Media Impact. Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. Little did we know that the community would be against it and ask us to change our approach.
  • JEFF ESPOSITO  |  FRIDAY, MAY 29, 2015
    [Retail] See you later Vistaprint, best of luck
    The award that I was most proud over the years was that our little team at Vistaprint (Jason Keith, Nick Gosselin and I) ranked above companies like Nike in Internet Retailer’s list of Social Media Impact. Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. Little did we know that the community would be against it and ask us to change our approach.
    [Retail] Will your business be on the High Street in 2025? An exclusive event from FreshMinds
    At the event, FreshMinds will also be joined by a panel of retail experts, including Marks and Spencer , notonthehighstreet.com , disruptive start-up Appear Here and retail and development management firm Ashcroft  to discuss the findings. The event marks the culmination of an extensive piece of research involving quantitative research powered by Respondi , a series of creative workshops with consumers and expert interviews with a number of leading British retailers. Consumer behaviour Appear Here High Street 2025 notonthehighstreet.com retail trends
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