[Retail] How to Nail Seasonality in Your PPC Advertising
    know—we’ve barely seen an April shower, yet savvy retailers know to nail PPC each season. It’s Sure, we complain about it—give each season or holiday their time—but retailers do it because the demand is there. In fact, retailers are often planning three months or more in advance of when the needs hit. The warm breeze and budding flowers means spring is here, and it’s time to start thinking about your summer PPC campaigns. It’s best to start early. Market Trends Are Three Months Ahead of the Need. Come on, already—there’s still snow on the ground for many of us!
    [Retail] How Social Selling Will Dominate the Future of E-Commerce
    Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”. You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?”. Twitter growth grinds to a halt”. Instagram Engagement Slump Continues”. And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”. From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. So Because it will.
    [Retail] 5 Ways to Woo Last-Minute Mother’s Day Shoppers
    Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. The majority do so to research and compare prices, but many shoppers look for retailer information. Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. highlight to tweet).
    [Retail] What Small Businesses Need to Kickstart a Programmatic Ad Strategy
    For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. In addition, the strategy of using data businesses already have about their customers allows them a way to engage with customers at the right moment along the customer journey and enhance the customer experience—think of a retailer targeting their high-valued customers with an exclusive offer through programmatic media buying. Customer Data is Gold.
    [Retail] 5 Strategies for Boosting Engagement on Instagram
    It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, A recent update to Instagram’s feed sorting got marketers worried. straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. Who are they? What do they like?
  • TWIST IMAGE  |  SUNDAY, APRIL 24, 2016
    [Retail] The Truth In Digital Advertising
    The retail advertisers spend the most, and they are responsible for 22% of dollars spent. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. retail. retail advertising. Don't believe every headline that you read. There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. ad blocking.
    [Retail] Top Ways to Utilize Mobile Marketing and Payment Options Today
    This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day. No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers. New technologies haven’t just created whole new industries, products, and services, but also put more information and power in buyers’ hands than ever before. If you want to get in on the mobile payments action, now is definitely the time.
    [Retail] Why 2016 Will Be the Year of Video Marketing
    That’s exactly what legendary online shoe retailer Zappos thought. January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. highlight to tweet). The good news? HubSpot).
    [Retail] The New Kind of Customer Loyalty Your Company Needs
    Customers today are omni-channel—that is, they take their shopping from desktop to smartphone to retail location (sometimes more than one at the same time) and back again, and they expect their experience to be seamless and personalized from start to finish. Image via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. highlight to tweet). Here are four areas to focus on. 1.
    [Retail] The Best Video Content for Every Step of the Marketing Funnel
    Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Top of Funnel.
    [Retail] Everything Bloggers Need to Consider for Their April Content Calendar
    If your blog has anything to do with retail, don’t miss out on this opportunity to create timely content for this month as well as May. This is a guest contribution from Jennifer Johnson. Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. And a major factor of that is timeliness. Timeliness represents a key characteristic of what engages readers. Luckily for bloggers, there are several significant cultural events throughout the year that are worth leveraging. April Content. March Madness.
    [Retail] The Effect of Brand Loyalty in the Costco and AmEx Breakup
    ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. In further analysis of this emoji usage,  and represent sentiment found in tweets. We will have to wait and see.
    [Retail] Why Most Companies Can’t Yet Handle Great Marketing Technology
    Adobe announced some very nifty innovations at Summit, and their “smart shopping bag” technology and new “immersive retail experience” could revolutionize bricks and clicks businesses if and when it’s widely deployed. Image via Unsplash. The more things change, the more they stay the same. spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect.
    [Retail] Increase Profits With Smarter Trade Promotions
    Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales. Training Programs: These are sponsored events that teach retailers or sales personnel how to use a product and highlights the benefits of its use. For many retailers, trade promotion can be an important money maker or a profit landfill. Increase Profits With Smarter Trade Promotions.
    [Retail] Six Links Worthy Of Your Attention #300
    That being said, I love book caverns like this and - as I travel - I always hope to find a retail book jewel like this one. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Mergence-Accommodation Conflict: Why Bad 3D Literally Makes You Sick - Sports Video Group. I've tried good VR (the HTC Vive is absolutely stunning). But bad VR is off-putting. This piece explains it better than I can; and if you think it's esoteric, wait a year." Alistair for Hugh).
    [Retail] 7 Tips to Leverage the Power of SMS Marketing
    One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Text-to-Win.
    [Retail] Four Social Media Game-Changers to be on the Lookout For
    For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death. But it seems we have a new contender. According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. Here are four key trends that your blog or business should consider using to gain a competitive edge: 1. Mobilise  .
    [Retail] What Brands Get Wrong About Local Marketing Strategy
    More often than not, multi-location brands like franchises and retailers will find duplicate locations that have been created by anonymous users across the web or inadvertently added to Google’s location database. Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. highlight to tweet). Verification. Duplicate Suppression and Ownership Conflict. Review Response.
    [Retail] #measurePR Recap (March 2016): Meet the Measurement Mavens
    at a retail store that the number of people who walked by window matters. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception. I was absolutely delighted to welcome back three of the most notable women in measurement as guests:  Jen Zingsheim , Sally Falkow , and the redoutable  Katie Delahaye Paine. Here’s some of what we talked about. measurepr. shonali A2, p.2 – Try telling a mgr. Sales matter. measurepr. Gerard Corbett chimed in: A2. measurepr.
    [Retail] Why You Need Analytics and Trust for Successful Influence Marketing
    National Retail Federation Conference. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. Rebekah Iliff is a powerhouse of energy, savvy, and wisdom after years in the PR business. She’s coined the term “PRTech,” and believes in using data wisely,  consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . In This Episode. Resources.
    [Retail] What’s Missing From Your Omnichannel Strategy?
    Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. The retailer partnered with exterior providers to create an “endless aisle” solution. Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or purchasing an item, customers could use a smartphone, tablet, or computer, or they may walk into a store. Purchasing items.
    [Retail] [Cool Infographic Friday] The Rise of Social Retail
    Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social. This includes traffic that comes from desktop as well as mobile. billion dollars from social shopping alone, an increase of 26% compared to 2013. Cool Infographic Friday
    [Retail] Report on “EMV for a Week Challenge” in Hawaii
    The clerk at The Curb indicated that, unlike the regular card reader from Square, the chip card reader isn’t free for retailers. Walmart, Lowe’s, and The Home Depot are other big-box retailers in Hawaii ready to accept chip cards with both dip-and-sign and dip-and-PIN.  . 3. In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities. pic.twitter.com/hz4a3DT5OC. The Rest.
    [Retail] Social Media is Dead, Long Live Big Data
    What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Woolworths and Your Friday Night Shop. SMH big data social media.
    [Retail] Six Links Worthy Of Your Attention #295
    Indie Bookstores Are Back, With a Passion - The New York Times. "Is it possible that the Internet economy could create a resurgence of independent and specialized retailers? If we can get our big, day-to-day stuff online (and for real cheap), maybe the real value in physical retail is the indie/specialized stuff? If that's the case, maybe books are the prime product to lead the way in this new retail evolution?" Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Case in point: Atomic testing in the 1940s."
    [Retail] 5 Ways to Master Your Local Search Ranking
    Did you know that 82% of local searchers  will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. highlight to tweet) But as of August 2015, Google made some significant changes. Now, only three businesses are listed in local search rather than seven, meaning competition is tough to get your business seen. So how do you make sure you’re doing everything you can to master your local search ranking? 1. Verify Your Business on Local Directories. Dexknows. Yellowbook.  .
    [Retail] DigitalPR Chat #1 Content and KPIs
    Sales staff in retail outlets. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. See this chart: bit.ly/1PXNcR8. 1PXNcR8. Use metrics you can take to the CFO! Objections?
    [Retail] 3 Quick Ways to Drive Conversions on Pinterest
    number of popular retailers like Macy’s, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins. If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins. By 2019, the number of Pinterest users in the U.S. alone will reach 59.3 million, representing almost 30 percent of American social networkers, predicts eMarketer.
    [Retail] Should We Rate Ads Or Just Watch Them? Or Neither
    Backed by Shopify 's technology, this proved to be a fascinating test to see if consumers could be enticed online, take the time to customize and buy from Mondelez (Oreo's parent company) directly (circumventing their traditional distribution of product to retailers). We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get them to take action. The increasingly ad-free future that we're not seeing. . ad format.
    [Retail] Social Media Authenticity Lessons From Nicki Minaj
    million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Thankfully, no. It’s not actually as complicated as one might think. Who is she? What does she like?
    [Retail] Is Google Quietly Embracing Paid Inclusion?
    — Google used to let ecommerce retailers submit their shopping feed for free traffic. Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed. But really, is it? You can get included, but the options are very limited. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it.
    [Retail] 3 Foolproof Ways to Ruin Your Conversion Rate
    The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email. This is a guest contribution from Efrat Ravid. How well is your website converting?  Do you even keep track? Do you know what’s working on your site and what really isn’t? So, what could be the problem? How much time have you wasted?
  • STAY N' ALIVE  |  FRIDAY, JANUARY 29, 2016
    [Retail] How to Create a Facebook Native Shop for Your Facebook Page
    This will not be an easy option for a major e-commerce retailer, for instance. There are still a lot of features to come, I can tell, but regardless, this process should simplify simple retailers looking to sell a few things right inside Facebook. Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. The jury is still out though on whether these are truly effective, and Facebook seems to only gradually be putting priority into this feature.
  • STAY N' ALIVE  |  FRIDAY, JANUARY 29, 2016
    [Retail] How to Create a Facebook Native Shop for Your Facebook Page
    This will not be an easy option for a major e-commerce retailer, for instance. There are still a lot of features to come, I can tell, but regardless, this process should simplify simple retailers looking to sell a few things right inside Facebook. Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. The jury is still out though on whether these are truly effective, and Facebook seems to only gradually be putting priority into this feature.
    [Retail] How to Steal the Next Billion Dollar Website Idea: A Case Study
    ” Wikipedia best describes Zalando as being ‘inspired by US online retailer Zappos.com’ and as you’ve probably guessed, is a creation of Rocket Internet. On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. Send me the link.”
    [Retail] Firebelly Starts Work With 450 North Brewing Company
    They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. Firebelly will be providing a combination of social media strategy, social media management and social ad management services. To learn more about 450 North Brewing Company, please visit their website. Firebelly News
    [Retail] Do You Need Multiple Retail Channels?
    Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website. Web Design and Search Engine Optimization online retail responsive web design sellingIsn’t that enough?
    [Retail] Your Social Media Lead Generation System
    You spent X amount of dollars on a social media campaign to drive traffic to your brick-and-mortar retail stores. In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media.
    [Retail] 5 Smart Marketing Strategies for Niche Businesses
    As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences. But promoting niche businesses can actually be more fun and rewarding than well-known ventures. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. 
    [Retail] Six Tips for Dealing with Negative Customer Feedback
    In the retail and hospitality industries, a frequent saying is the customer is always right. By Nadya Khoja. There isn’t a day that goes by when I don’t receive at least one form of negative customer feedback. As a director of marketing, I have a lot of contact with existing and potential customers, many of which are under the impression I enjoy hearing their two cents. And you know what? They aren’t wrong. actually get quite a kick out of the many of trolls and Debbie Downers that contact me. Here are my six tips for dealing with negative customer feedback on a daily basis. Move On.
    [Retail] Listen & Learn
    Organizations from retail to healthcare to  food to nonprofits tweet, post, video, snap photos & snap chat in social networks. As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. This is not one of those posts. Time brings perspective. Social Listening . Ten years ago, or there about,  Social Listening  exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of  authentic conversational marketing. Really! online and off. Brands engage.
    [Retail] Five Social Media Trends for 2016
    For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Grab your cup of coffee and let’s discuss what brands should focus on in 2016. Go Instagram. My tip for them in 2016?
    [Retail] The 10 Commandments of Customer Engagement
    In addition to demanding trust in relationships with retailers with whom they do business, they demand those businesses be socially responsible. By Andy Preisler. Customer engagement. It means lots of things to lots of people. Is it all content? Is it all social media? Is it all offline conversations? Sure, creating a blog and getting yourself set up on social media platforms is a good thing. Writing good content and publishing it on your blog is a good thing. Posting stuff on Facebook, Twitter, Instagram, or wherever else your audience hangs out is a good thing. Thou Shalt Tell Stories.
    [Retail] Top 15 Social Media Marketing Blog Posts Of 2015
    CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Read More. Read More. Read More.
    [Retail] The New Newer Economy
    Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. It's a fascinating group of entrepreneurs, who take the notion of "hustle" to a whole new level, and offers up some very interesting marketing insights on branding, digital connectedness, social media, retail and the global nature of something that started off so small. retail. retailer. Have you ever heard of resellers? Still, times change.
    [Retail] If This Is True, Brands Need To Rethink Everything
    retail technology. What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many buy, and they can splice that data up into time of day and down to products. Online is similar. How long was someone on a website? What content did they engage with? When (and where) did they leave? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? What are they saying about us in social media?
    [Retail] How to Partner With Social Media Influencers for the Holidays
    This isn’t so surprising when you consider that 80% of shoppers engage with a retailer or brand through digital channels before actually walking into a store and making a purchase. Image via BigStockPhoto.com. If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And And when it comes to the rules of influencer marketing , they don’t really exist. Bloggers and social media influencers are essentially making them up as they go. Instagram Influencers. Who isn’t on Instagram these days?
    [Retail] How to Cut Through the Clutter With Your Holiday Content
    To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.
    [Retail] 36 Sensational Social Media Stats and Facts
    Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Image credit: Buffer. Social is for customer service. Think small.
    [Retail] This Holiday Season Brings Surprising Deals and a “December to Remember”
    By incorporating Lexus vehicles into holiday displays, Barneys is dressing up their windows for the season along with associated retail product offerings, in-store promotions and a chance to win a $10,000 Barneys shopping spree. Business: Lexus & Barneys Team Up for ‘December To Remember’ The iconic red ribbons are riding back into holiday advertising, as Lexus launches another December to Remember. Like years prior, the luxury vehicle manufacturer is telling the story of gifting Lexus cars holiday as presents to your loved ones. Verizon customers, rejoice!
    [Retail] How Retailers Can Use Pinterest To Boost Holiday Sales
    The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2. Create holiday gift boards. Promote your boards in-store. Get in touch!
    [Retail] Lessons from Black Friday to Use in Your Communications Plan
    One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. By Laura Petrolino. I’m not a Black Friday shopper. hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Plus, if I have a day off I certainly don’t want to spend it shopping. Unless, I guess, I’m being punished for something and it’s a choice between either shopping or spending eternity trying to make my way through the automated phone tree at the IRS.
    [Retail] Thanksgiving Marketing Statistics You’ll Gobble About
    Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. percent of 25-34 year olds agree retailers’ deals have either been excellent or good (these consumers might also have been drunk, no definitive answers have been given on the sobriety of respondents). By Laura Petrolino. Where did 2015 go?
    [Retail] Extraordinary Brand Experiences
    The former Sony Electronics executive and advertising agency professional (who worked on Burger King , Land Rover and Unilever ) is back with a new business book titled, Extraordinary Experiences , that profiles seven popular, powerful retail and restaurant brands. Episode #489 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable , but the ones that do it day in and day out. for all of their customers? Enjoy the conversation. . audio.
    [Retail] The Culture Of Malcolm Gladwell
    know this, because prior to the launch of his last book, David And Goliath , I found myself in HMV (the famed record store), as the struggling retailer was diversifying their merchandising away from physical music into areas like t-shirts, headphones, music paraphernalia and even books. I was amazed to see Malcolm Gladwell's previous efforts ( The Tipping Point , Blink , etc.) Malcolm Gladwell is an anomaly. know this first hand. Not because I know him personally (although, we have met many times). alongside rock music biographies. That's when Malcolm Gladwell became an anomaly. blink.
    [Retail] 3 Tips for Getting Your Online Video Act Together for 2016
    Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.
    [Retail] Turning You Social Media Profiles into Sales Machines
    ModCloth, a female clothing retailer, does a great job of this. Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. When readers do click, they have engaged in their first conversion. That first conversion can then lead to many other things – a sign-up, a registration, finding great content on your blog, taking advantage of a discount, sharing your post with others who will also take that first step. Establish Trust.
    [Retail] How to Use Location Data to Decode Customer Conversations
    Retailers can find customers that are posting in-store and immediately address issues. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers.
    [Retail] How to turn leads into customers using marketing automation
    If you are a retail brand, offer a discount, if you are a software company, invite people to a webinar, if you are a non-profit, let people know about your donation drive. I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses. People simply don’t know how to effectively use automation, and because of that a lot of opportunity goes to waste. Business Tips
    [Retail] Why Tech Companies Must Be Careful About Change
    The retailer has taken an interest to  “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s,  and tapping a heart now indicates a “Like.” The heart is more expressive, enabling you to convey a range of emotions and easily connect with people.” Entertainment: Jon Stewart is BACK.
    [Retail] Is the REI Black Friday Announcement Just a PR Stunt?
    Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. By Gini Dietrich. I’m a week behind the news, but I was traveling last week and didn’t have the brain capacity to write about it when it happened. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. How to Define Success. optoutside. Is this a PR stunt ?
    [Retail] 4 Retailer Tips for Marketing to Consumers
    Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Image via BigStockPhoto.com. Communicate Strong Values. Keep It Simple.
    [Retail] Social Media Updates: September
    Newly designed buttons on the right: Sell Directly on Twitter:  That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses. 
    [Retail] Social Media Updates: September
    Newly designed buttons on the right: Sell Directly on Twitter:  That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses. 
    [Retail] How to Work with Journalists: Straight from a Tribune Panel
    Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics, with some banking and insurance thrown in on occasion. She By Gini Dietrich. A few weeks ago, I moderated a panel for HARO (Help a Reporter Out) that included three journalists from the  Chicago Tribune. The event was held after work at the Cision offices and, let me tell you, if you ever have a chance to visit them, I highly recommend it. If I worked there, I would likely never go home. But that’s not really the point. The Panel of Journalists.
    [Retail] The Spin Sucks Inquisition: Frank Strong
    The clothing retailers have made this stunt into a science.   The next time you see this, hold the anger and respond instead with silence. By Gini Dietrich. still remember the exact moment I met Frank Strong. spoke at the (then) Vocus Conference and he greeted me with his cheerful face and a real hug. He was always a special member of the PR community here and in other places I hang out, but that really solidified it for me. As I was leaving the conference, I ran into him again in the parking garage and got to have a conversation about his daughter. His entire face lit up. Doubtful.  .
    [Retail] Experiencing a Brand’s Customer Experience First-Hand #Rutgers
    The students participated in a unique project that included a local field trip to global retailer IKEA. Rutgers Graduate MBS students IKEA field trip. On September 23, 2015, for my Rutgers University graduate class in Marketing Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The field trip is part of course requirements to complete a semester-long project to analyze this brand’s customer experience (CX) strategy. What is Customer Experience (CX)? It is the realization that your brand isn’t your company.
    [Retail] Why You Should Not Give Up On E-mail Marketing
    General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%. The top three sectors for open rates include Hobbies, Arts & Artists, and Photo and Video. unique open rate. Which U.S.
    [Retail] 4 SEO Tactics That Damage Your Brand’s Reputation
    Review websites like Yelp and major retailers like Amazon are getting better at catching these fake reviews. Image via BigStockPhoto.com. From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. For decades, its parks were a fun, wholesome place to take the kiddos. Then, the movie Blackfish  ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Managing corporate reputations is tricky in the modern era, as SeaWorld proves. Can you hear “Taps” playing?
    [Retail] 4 Psychological Ideas for Creating a Stellar Content Strategy
    Retail and eCommerce brands are notorious for using FOMO to manipulate buyers’ purchasing behavior and decisions. Image via BigStockPhoto.com. Being a successful marketer is less about being lucky and more about understanding buyers’ psychology. In today’s hyper-competitive world, you need to know what makes your customers tick and how to influence their purchasing decisions. The same applies for content marketing , which marketers are using largely to drive traffic, build an audience, improve engagement levels, generate leads, and convert them into sales. highlight to tweet).
    [Retail] 7 Ways to Generate Leads from Social Media
    Retailers specifically love giving out coupons. Speaking of retailers, let’s take a look at one with fashion stores worldwide. H&M recently used their website to drive sales to their stores with a coupon strategy. Advertising coupons through social media like Facebook allows an ubiquitous retailer like H&M to target specific age groups that their fashion caters to. (Source). In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. The best part of it? Quizzes. Source). Source).
    [Retail] Facebook Pages are getting mobile friendly
    Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.
    [Retail] Why Communication Trumps Technology
    So it was with great interest that I read the Fortune article on Angela Ahrendts , Apple’s SVP of retail and online. Like you, I followed the news of Apple’s latest product announcement with some interest. Whether they’re revealing a brand new product or making updates to existing models, this is a company that has changed the way we think about product launches and, more fundamentally, how we communicate. Ahrendts was the CEO of Burberry, a global luxury brand that she managed to turn around and put at the forefront of digital media. Monty Minute
    [Retail] How to Scan Anything You Want Into Minecraft Using Sprout by HP
    To do it, you need the Sprout by HP ( go buy it now on HP.com or select retail stores!), and just a few software programs that will bring your scanned item into your Minecraft game. https://www.youtube.com/embed/fk8Ssw1Cw60?feature=player_embedded. feature=player_embedded. couple months ago, I was lucky enough to be one of a few that were selected to receive a Sprout by HP. As part of the criteria, they wanted me to come up with some ideas for cool things I could build and make using the device, which has a 3D scanner built in. I got my Sprout, and I’m loving every bit of it!
    [Retail] How to Scan Anything You Want Into Minecraft Using Sprout by HP
    To do it, you need the Sprout by HP ( go buy it now on HP.com or select retail stores!), and just a few software programs that will bring your scanned item into your Minecraft game. https://www.youtube.com/embed/fk8Ssw1Cw60?feature=player_embedded. feature=player_embedded. couple months ago, I was lucky enough to be one of a few that were selected to receive a Sprout by HP. As part of the criteria, they wanted me to come up with some ideas for cool things I could build and make using the device, which has a 3D scanner built in. I got my Sprout, and I’m loving every bit of it!
    [Retail] 5 Best-Practice Email Marketing Case Studies
    Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner. It barely loses to social media and SEO in inbound effectiveness, and surpasses every other outbound lead source by a significant percentage. In other words, email marketing is, pound for pound, still your best source for quality leads.  highlight to tweet). Don’t believe me? Argos.
    [Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
    First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. For example, we learned that while food retailers might not engage with us on social media on research or trends, they would be interested in supporting campaigns that showcase the good grocery stores do and tell the industry story. Here’s a snippet of my conversation with just one of several great association social media folks. What department do you sit in and who (title) do you report to?
    [Retail] Why Humanization is More Important Than Ever: The Monty Minute
    The revelations–which even the Times now admits were anecdotal at best – caused longtime customers to renounce their Prime memberships (at least to their Facebook friends) and resulted in a, “I knew the company too good to be true,” reaction about the world’s largest retailer from the online mob. Editor’s Note: Scott Monty is a leader in digital thinking. As the former head of social media for Ford and a good friend of Convince & Convert, we are excited to share a first look at his popular This Week in Digital series here on our blog. Enjoy!
    [Retail] How to Adapt Your Brand for Instagram
    As a channel perfect fit for highly visual brands in the food, beverage, retail , and travel spaces, how can other industries maximize advertising opportunities on Instagram? With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. How did they do it? Compelling Campaign. campaign on Instagram.
    [Retail] Is the Financial Services Industry Poised for Market Disruption?
    More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. iBeacon technology goes one step further and uses Bluetooth low energy signals (LES) to drive this relevance within customer’s proximity to product within the retail environment. Leaving a bank was difficult. After That was then.
    [Retail] 35 Stupendous Social Networking Facts and Stats
    Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. ( Ber|Art ). Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network. 12 Facebook Statistics and Facts. 1. TechCrunch ). 3.
    [Retail] The Future Of Retail In A CTRL ALT Delete World
    Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). Because I only make it overseas a few times a year, they wanted me to focus the content of my presentation on my second business book, CTRL ALT Delete (which recently came out in trade paperback ), and how it affects the retail environment (an industry I have studied, am fascinated with, and was brought up in). future of retail. retail. retail at google. retail marketing. retailer. google.
    [Retail] How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
    Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Social Media Case Studies lowe's lowes fix in six omnichannel retail social media campaign social media case study vineSometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays. Here, we’re right in the community.”
    [Retail] How to Measure PR and Marketing Outcomes on Snapchat
    PlayStation Social Media Strategist Genny Harrison  says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In gaming, Snapchat is looked at as a fad, where retail has embraced it. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Elissa Nauful  President/CEO BallywhoSocial. Snapchat is special. I’m not sure that its uniqueness has as much to do with its product offering as it has to do with its audience.
    [Retail] 10 PPC Blogs Every Marketer Should Read
    Specialization: Retail Advertising + Ecommerce + Strategy. ” CPC Strategy is a retail-focused search agency that specializes in driving conversions by matching inventory with consumer intent. This blog publishes super-actionable content on a seemingly daily basis and is one of the best resources on retail adverts and e-commerce. Rick His blog brings specialized content on retail search, which is proving to be the next big thing in Digital Marketing. When I first started my own digital ad agency, all I had was a strong passion for marketing. highlight to tweet).
    [Retail] Affiliate Marketing is Far From Dead
    Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Concerns involve the possible scrupulousness of affiliate marketing companies. Some worry these companies are nothing but coupon sites stepping in at the last minute and eroding profit margins. Wrong. Check. Introduce
  • SPIN SUCKS  |  TUESDAY, JULY 28, 2015
    [Retail] The Epic Legacy Building Opportunity of Go Set A Watchman
    Go Set a Watchman begs to be a part of something greater than a retail transaction. By Daniel Schiller. I may not read Go Set A Watchman. This is Harper Lee’s book—author of  To Kill a Mockingbird —that has been published amongst a great deal of criticism.). From all accounts, I am pretty sure it was not intended for publication. The roar of the spin cycle promoting Go Set a Watchman , its shadowy “discovery,”  and rush to publish are nothing but smoke and mirrors. much larger opportunity for legacy building is being overlooked. That is a shame. But more on this in a bit. Lawyers.
    [Retail] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising?
  • FIREBELLY  |  MONDAY, JULY 27, 2015
    [Retail] A Clever Way One Retailer Brings Pinterest From Online To In-Store
    This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations. ” This is a great example of extending the online Pinterest experience in-store. It Stood Out. Get in touch!
  • TWIST IMAGE  |  MONDAY, JULY 27, 2015
    [Retail] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
    thought brick and mortar retailers were struggling in the Amazon world. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. hate it. mirum.
    [Retail] Shocking Shopping Experiences At The Mall
    The news that I read would have you believe that this is the end of retail as we have known it. With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers. retail. retail experience. retail rat.
  • SPIN SUCKS  |  FRIDAY, JULY 24, 2015
    [Retail] The Spin Sucks Inquisition: Paul Sutton
    We won a retail industry award for it. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. He’s ahead of the PR trends. He’s opinionated. And he disagrees with almost everything I say. and whether agencies (yes) or freelancers (no) are better. You bet. It’s been an up-and-down kinda life.
    [Retail] Think Globally, Act Locally: Introducing Advanced Geolocation
    Where are people especially interested in a particular retailer? Intimate knowledge of markets and customers alike is the key to success for any brand. Here at Talkwalker , we understand that our customers are always looking for deeper insights they can leverage from for a variety of departments. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. Street level geolocation is only available for posts where users have made that information publicly available. Market Research: Fashion Trends From NYC to LA.
    [Retail] Influencer Marketing 101
    These third parties exist either in the supply chain (retailers, manufacturers, etc.) or may be so-called value-added influencers (such as journalists, academics, industry analysts, professional advisers, and so on). Influencer marketing , (also  Influence Marketing ) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Influencers may be potential buyers themselves, or they may be third parties. Wiki ]. Advertising. Direct mail.
    [Retail] How to Use Niche Publishers to Drive Revenue
    For instance, we have one retail client with approximately one-third of its traffic coming from vertical affiliates. It’s no secret that affiliate programs are a great way to get your brand out there. What’s not to like about using other people’s networks to attract new clients and users? But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. So how do you know the difference? The Dangers of a Discount Mentality. The most common way to build affiliate networks is to use discount sites. Well, not necessarily. Get some face time.
    [Retail] How to Showcase Your Brand’s Unexpected Side
    In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. It’s not surprising that people steal from retailers, but it is interesting to see a luxury brand show real-life footage of shoplifting in their stores. Typically, luxury retailers will leverage polished, upscale creative as a way to communicate to their more refined customer base. Love freebies? You’re not alone. Get our  Definitive email newsletter.
  • TWIST IMAGE  |  FRIDAY, JULY 10, 2015
    [Retail] The One Screen World Keeps Happening
    The Wall Street Journal reported this week (in an article titled, PC Sales Continue To Fall ) that: "Worldwide PC shipments saw their sharpest decline in nearly two years in the second quarter of 2015, dealing continued damage to retailers and makers of computers, chips and PC software. Shipments How many screens is your brand marketing against? In my second business book, CTRL ALT Delete (which came out in a trade paperback version this past May), I introduced the notion of The One Screen World. The only screen that matters to a consumer, is the screen that is in front of them. Not yet.
  • IDACONCPTS  |  FRIDAY, JUNE 26, 2015
    [Retail] Where to Find Affordable Apple Parts and Accessories
    You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers. Certified retailers may charge slightly higher prices than third-party retailers. Certified Mac retailers and repair services may offer both new and refurbished iMac parts and accessories.
  • TWIST IMAGE  |  FRIDAY, JUNE 26, 2015
    [Retail] Your Brand Is A Learning Space
    While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. retail. retailer. How much more content does the world really need? Sure, the world had advertorial content back then, but it was nothing like the media landscape of today. Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. brand.
    [Retail] Can Social Media Generate Leads?
    Or it could be someone who walks into the door of your retail store. Social media has come a long way since the days of Friendster and MySpace. Facebook was a game changer in a big way. But other social media websites have upped the ante in some very real ways. YouTube, for instance, is the second largest search engine on the planet. There is some evidence that Google+ increases search exposure for brands that use it. Pinterest has a very loyal demographic in strong female base. Twitter is notorious for delivering high click-through rates (CTR) and conversions if done well.
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Social Media Marketing and Measurement