• SPIN SUCKS  |  FRIDAY, OCTOBER 31, 2014
    [Retail] Advice To Learn About Using Solar Energy
    You can find these at many retail establishments. 'Your lack of knowledge on solar energy might be stopping you from installing a system. There are many things you need to know before you begin so that you’re able to get the full benefit of solar energy. Read the below article to expand your knowledge on the subject. Start small when you want to start using solar energy. small investment of just a few solar powered garden lights is a great way to get started. Just insert them into the ground, and you’re good to go. Avoid technology which relies on the sun’s scheduling.
  • CONVINCE & CONVERT  |  WEDNESDAY, OCTOBER 29, 2014
    [Retail] How Google Trends Helps Employers and Job Seekers
    Amazon is the most searched retail company and 50% more popular than #2, Walmart. 'Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just funny. Believe it or not, it’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team. Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. It’s a win-win. cowbell creates joy for you and other people.
  • ENGAGE  |  WEDNESDAY, OCTOBER 29, 2014
    [Retail] Why the Best Marketers Ask If You Want Fries with That
    In a recent survey, senior marketers across a handful of verticals (including automotive, technology, health care, retail and B2B) were asked what skills they thought were most associated with success in today’s marketing landscape. 'In the modern attention economy, a marketer''s caliber tends to be judged on the ability to discern noise from signal, making sense out of the deluge of data that overwhelms our collective senses and minds of everyone from the C-suite to the ground floor. The soft skills honed while dealing with and learning from all types of customers (i.e.
  • FIREBELLY  |  MONDAY, OCTOBER 27, 2014
    [Retail] Firebelly Showcase: HerRoom Video Infographic
    'Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit. Blog Video
  • CONVERSTATIONS  |  SATURDAY, OCTOBER 25, 2014
    [Retail] Tools and Apps with a Mobile Mindset – LIFT Clips
    THINK – Tapping Into the Power of Mobile for Retail. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. LEARN – How to Resize and Crop Your Image on PicMonkey. Can''t see the video in your RSS reader or email? Click Here! IMPROVE – How to Create an Explainer Video with the Vidra App. Can''t see the video in your RSS reader or email? Click Here! Click Here! Click Here! –. LIFT Video
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 24, 2014
    [Retail] Tips for Mobile Marketing: How to Bring Customers Into Your Store
    That makes store locator links on websites one of the most effective ways retailers can get shoppers into their brick-and-mortar stores. Here are three tips to make sure your mobile marketing efforts are bringing customers into your store: Enhance Your Store Locator Vend Blog’s Francesca Nicasio has some important pointers for retailers regarding their store locators. She advises retailers to put their store locator link on every page of their mobile sites, not just one. This makes it easy to find and always there for busy shoppers. Consider leaving a comment!
  • SOCIALNOMICS  |  TUESDAY, OCTOBER 21, 2014
    [Retail] Go Home with Social Media
    With more than 80 percent of small businesses (and almost 100 percent of large businesses) using social media, the various platforms can be a great way for homeowners to connect with local handymen, remodeling companies and home improvement retailers. 'Owning a home comes with a good share of responsibilities. You need to take care of the yard, keep the exterior clean and looking nice, keep the interior in good condition, fix any appliances or items that break and more. Connecting with Businesses to Protect Your Home. Are they hiring? Are they offering any discounts this week?
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 21, 2014
    [Retail] Manufacturers: Do You Have a Loyalty Program?
    If you were a retailer, it would be much simpler to develop a program. 'We all want to capture more business, and the best source of that is from existing customers. But if you’re a manufacturer who sells through distribution channels, your challenge is where do you put your efforts … at the distributor or end user? You’re between a rock and a hard place. From a distributor’s perspective, all manufacturers are trying to get more time and attention. If you’re an A or B line item, chances are you’ll get some time. And what about the cost?
  • FRESHNETWORKS   |  MONDAY, OCTOBER 20, 2014
    [Retail] Samsung and the dangers of the tech hardware business
    The pricing model in the UK, where the price is amortised over the course of a two year contract, serves to disguise this, but a new handset generally retails outside of a contract at over £300. 'So recently the feted poster girl for consumer tech hardware, this month Samsung posted a profit warning triggered primarily by a decline in sales of its flagship Galaxy smartphones. Forecasts of doom were swift. Strong words, but given the history of the technology hardware market this is all in no way surprising. Samsung’s mobile trouble has more to do with operating systems. Happy days.
  • CONVERSTATIONS  |  FRIDAY, OCTOBER 17, 2014
    [Retail] Remarkable eCommerce Results With Small Steps
    However, there are basic rules that all retailers should keep. Retailers have to make sure their site focuses on the products and purchase, and avoid any additional factors that would bemuse people. Retailers have to make sure that buyers will feel confident about making the right choice when they’re about to buy something from the site. 'Guest Post from Kinsta.com All eCommerce website owners try to make efforts to increase the number of visitors to their sites. And then, some of them have to face the fact that a visitor doesn’t equal to a customer. How it can be done?
  • FRESHNETWORKS   |  THURSDAY, OCTOBER 16, 2014
    [Retail] Agile Innovation Update October 2014
    This month we’re looking at Unilever’s pilot of a wearable device, the price consumers put on their data, a new partnership between mobile payments company Zapp and a number of British retailers, reports that Facebook is planning a peer-to-peer payments service and innovation trends in the European food and drink industry. British retailers look set to innovate their payment systems thanks to a partnership with Zapp. 'Each month we bring you the FreshMinds Agile Innovation Update. Unilever enters the world of wearable tech. Consumers put a price on their data.
  • JACOB MORGAN  |  THURSDAY, OCTOBER 16, 2014
    [Retail] Why The Sharing Economy is Changing Everything
    Instead of going to a box retailer to get something you an go to Etsy and get something directly from individuals. Instead of going to a box retailer to get something you an go to Etsy and get something directly from individuals. 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. Forbes estimates “The revenue flowing through the share economy directly into people’s wallets will surpass $3.5 billion this year, with growth exceeding 25%. What this episode is about and why you should care.
  • SOCIALFISH  |  TUESDAY, OCTOBER 14, 2014
    [Retail] The Pillars of Online Marketing Success in 2014 & Beyond
    Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. 'As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. It also means a few others things; your number of competitors are increasing daily; tactics that once produced high conversion rates are now diluted and less effective and you will need to invest more in making your mark and selling online. Image source. Develop for Mobile First. Image source.
  • FRESHNETWORKS   |  FRIDAY, OCTOBER 10, 2014
    [Retail] 5 companies using hackathons to drive innovation
    Retail Week. As part of its Technology and E-commerce Summit, Retail Week held a 24-hour hackathon with the aim of ‘creating the ultimate customer experience’. The idea, conceived by Dutch company Kega Retail , would mean if an item is abandoned in an online basket, the next time that customer is passing the retailer’s physical store, they would receive a message to their mobile via iBeacon with promotions prompting them to invest, hopefully resulting in sales conversions for the company in question. Hasbro. Unilever. Tesco. CaixaBank and Global Payments.
  • TWIST IMAGE  |  THURSDAY, OCTOBER 9, 2014
    [Retail] The True Omni-Channel Is Convergence
    " The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. Amazon has been teasing at a physical retail operation for a long time, and it seems more real than ever before. online retail.
  • TWIST IMAGE  |  FRIDAY, OCTOBER 3, 2014
    [Retail] Six Links Worthy Of Your Attention #224
    Disruption of retail. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Reddit. "The book The Hot Zone is a chilling story of America''s last Ebola outbreak. That one didn''t get any people, just monkeys. But it''s still a great cautionary tale, and required reading for medical students. This week, America''s first confirmed case of Ebola hit Texas, so I thought I''d send along a Reddit AMA (Ask Me Anything) by Richard Preston done a month ago. " (Alistair for Hugh). Exodus - Aeon. "My wife sent me this.
  • FRESHNETWORKS   |  FRIDAY, OCTOBER 3, 2014
    [Retail] Walmart brings the ‘quantified self’ to supermarket shopping
    The retailer’s new programme is the latest in the ‘quantified self’ trend aiming to satisfy customers’ eagerness to analyse their own data themselves, rather than letting brands do it for them. Customer experience Data visualisation Digital tools and technologies Mobile Retail Apple Watch Brand Match iCloud iPhone quantified self Savings Catcher Walmart 'Walmart, the world’s largest public company according to this year’s Fortune Global 500 list, is letting its shoppers analyse their own shopping habits data. In this sense, the scheme is similar to Sainsbury’s Brand Match.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 2, 2014
    [Retail] American Express Dreams Up a Potential Win-Win-Win
    According to a press release, “These events provide online sellers with the opportunity to put their products in front of customers in a traditional retail setting. 'Here’s an example of a B2B2C initiative that looks like a potential winner for all parties involved. American Express OPEN , the hugely popular community for small businesses sponsored by the credit card company, and Etsy are partnering ahead of Small Business Saturday on Nov. 29 to encourage small business boutiques  to support local Etsy sellers by hosting Trunk Shows. That’s a rare win-win-win.
  • KYLE LACY  |  WEDNESDAY, OCTOBER 1, 2014
    [Retail] Seven Trends Transforming Customer Communication (Presentation)
    Amazon is still revolutionizing ecommerce and retail. 'This is an excerpt from an excellent post written by Drew Beechler on the ExactTarget Marketing Cloud blog. It is a synopsis of my seven trends presentation given last week at our Connections digital marketing conference. . Moments Matter. Take advantage of every experience the customer has with your brand no matter what the interaction is and what device it’s happening on. Moments really do matter when technology allows us to reach our customers at any stage along the customer journey. Connected Consumer. Brand Personalization.
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 29, 2014
    [Retail] How Marketers Can Get Back to Modern Marketing
    His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. 'Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers. Read the whole entry.
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 29, 2014
    [Retail] Show 505 – Build a Brand That Reflects You
    How a newsletter can be the equivalent of physical retail space for an online business. 'Do you find yourself working on or in a business without feeling the true passion for it? Do you struggle to understand how to build a business and build a brand that reflects the true you rather than your skill set? Today I am joined by Andy Hayes founded PlumDeluxe , a website that helps you create moments that matter. The listener of the week is Karen Burnham , chosen from all the people who have shared this post or left a review on iTunes. How to build a brand that reflects you.
  • PROBLOGGER  |  SATURDAY, SEPTEMBER 27, 2014
    [Retail] 7 Powerful Tips for a Winning Twitter Sales Strategy
    If you own a retail store or a small business that involves personally meeting customers, then this feature is for you. 'This is a guest contribution from freelance writer Jawad Khan. More than 73% US companies use Twitter to connect with their target audience, get direct feedback from their customers and keep an eye on their competitors. You might be one of them. But are you getting any real value from the time you spend on Twitter? Have you been able to engage your potential or existing customers? Have you ever created enough momentum with your Tweets to impact your sales numbers?
  • SOCIALNOMICS  |  THURSDAY, SEPTEMBER 25, 2014
    [Retail] Don’t Be Frightened by Social Media
    'When any holiday rolls around, retailers start preparing weeks (or even months) in advance to promote their holiday-related products. Retailers big and small release and promote their Halloween costumes, candy, décor items, T-shirts and other promotional products. Retailers such as Walmart typically carry a wide array of costumes for shockingly low prices, so you could advertise where to purchase these costumes from in your contest. Conducting surveys are not only fun for your customers, but they also give your retail store valuable insight on what the customers want.
  • SOCIALFISH  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Retail] Understanding B2B Online Reviews
    Unlike customer reviews for consumer industries like restaurants and retail, where sites like Yelp and Urbanspoon make it easy and convenient for customers to post their experience with a brand or business, there are not nearly as many commonly known platforms for posting B2B online reviews. 'Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. Ask for Them. More like this.
  • FRESHNETWORKS   |  WEDNESDAY, SEPTEMBER 24, 2014
    [Retail] Is a cashless society finally on the cards?
    More significantly though, mobile payment firms are now forging increasingly powerful and meaningful partnerships with high street banks and retailers. Having said this, some retailers – such as Walmart and Best Buy – have already shunned the giant’s NFC technology due to excessive associated costs and its inability to function with other operating systems such as Android. 'Hype around mobile payments has existed for years, and several false starts have led most of us sceptics to believe that this hype is tantamount to nothing more than hot air.
  • FRESHNETWORKS   |  WEDNESDAY, SEPTEMBER 24, 2014
    [Retail] Twitter follows in Facebook’s footsteps with new plans for social e-commerce
    The potential for retailers to incorporate Twitter in their businesses has also been on show recently. 'Twitter is preparing to integrate micro-payments on its platform, which will in turn present new e-commerce opportunities for brands. Twitter is testing a ‘buy’ button , which will be located within tweets and will allow users to click on it to purchase the advertised product. Twitter’s move comes hot on the heels of Facebook’s ecommerce strategy, as the social network began testing its own ‘buy’ button in July.
  • TWIST IMAGE  |  TUESDAY, SEPTEMBER 23, 2014
    [Retail] Lies My Brand Told Me
    retail experience. 'I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I''ve been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old and loyal. The week before last, I went on to their website to reserve an iPhone 6 and was told that I am number 1300 (or something) in the cue, and that they will notify me when the device is ready to be picked up in-store. Imagine my surprise to have received that call on the day that the device launched. That''s when things got funky. Victory! Or not. went home.
  • DANNY BROWN  |  MONDAY, SEPTEMBER 22, 2014
    [Retail] New Ebook on Sale: Why Simple Works
    Buy Why Simple Works now for just $0.99 – choose your preferred retailer below. 'Marketing and business ideas can be overloaded with so many facts that none of them actually stick. Sometimes the simplest of ideas work. Not always, but more often than you might expect. Letting the point speak for itself can be easier for marketers to create and customers to consume and retain. Which is where my new ebook, Why Simple Works , comes in. This eBook offers reasons why simple might work for you, your business, and your customers. Enjoy. Insights ebooks simplicity
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 19, 2014
    [Retail] Don't Make Me Hate You
    When you visit your big box electronics retailer, it''s hard to make headway on which TV to buy. electronics retailer. retail. 'Marketers often think they''re being smart. Most of the time, we''re being very stupid. Over the years, television manufacturers have - somewhat - overcome this hurdle by covering corners of the TV with a removable sticker. These stickers highlight everything from resolution, to types of cable inputs to other kinds of smart features that the screens have built into them (like Netflix , etc.). This is smart marketing. It made me laugh. It festers.
  • CONVERSTATIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Retail] “Stay Contagious and Courageous”
    It’s in my bio ) Having learned so long ago when I was in retail management, (I think I picked it up from Zig Ziglar ), I began using the phrase, “Stay Contagious” as a way of complimenting someone. 'I believe that  we’re all contagious  (whether we admit it or not) and we each choose which contagion to spread. Not so much that they would remember me – but that they would remember the compliment … and stay contagious with who they are. Later, I added “…and courageous” because it can be difficult to be different. Consider leaving a comment!
  • DIGITAL DIVA  |  SUNDAY, SEPTEMBER 14, 2014
    [Retail] Buying too much skincare…and getting practical for once
    My very talented husband runs Dowsing & Reynolds, an online lighting retailer. 'It’s a busy month so far, getting over the log cabin weekend from last week … a full workload and lots of house-related chores (searching for the perfect flooring stopped being fun weeks ago). This week I’ve been mostly… Wearing Clothes. Errr… I do always do that, it’s just that I used to do quite a few ‘What I Wore Today’ posts, either on this blog or over at WIWT.com… but I get lazy and forget. bought a LOT of Ole Henriksen. Girl logic. Bargain!
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Retail] Six Links Worthy Of Your Attention #221
    It turns out that when the big book retailers went public, it forced them to be innovative, high-growth and chase Amazon. 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "Now we have a computer on our wrist, and sarcasm and vitriol in our feeds. But it wasn''t always this way. Here''s a 1995 promotional video for Neoglyphics - a Web design company. Watching this video a friend pointed me at made me remember just how idyllic things were, or maybe I''m just a grumpy old man. Hey kids! Get off my lawn!" amazon.
  • DANNY BROWN  |  FRIDAY, SEPTEMBER 12, 2014
    [Retail] The Boy With the Bread
    Large retailers moved in, chain stores replaced family businesses, and the boy-now-a-man saw his long-passed father’s beloved bakery suffer. 'In a small town not far from you, a boy watched his father at work. His father was the town baker, and every morning without fail he’d rise at 3:00am to begin the day’s baking. Fresh pastries, sugar-coated sweetbread, biscuits of all shapes and sizes and – the most popular – the softest bread you could ever hope to eat. All the ingredients for the bakery came from the local farmers and shops. It was the thing that shaped the boy’s future.
  • VIPER CHILL  |  FRIDAY, SEPTEMBER 12, 2014
    [Retail] SEO and the Stock Market: How to Profit from Google Penalties
    was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. They have a huge reliance on search traffic (I would trust Similar Web here far more than Alexa due to the nature of their industry) and they’re in a field which has already seen a rival – Retail Me Not – lose substantial traffic after Google updates. Homeshop 18 are an Indian online retail store hoping to IPO on the NASDAQ later this year. When Panda 4.0 Airbnb. Airwatch. AppNexus.
  • FRESHNETWORKS   |  FRIDAY, SEPTEMBER 12, 2014
    [Retail] Agile innovation update September 2014
    The event, which kicks off today, will see agile teams of web developers, marketers, designers and entrepreneurs come together to consider how the retailer can tap into digital, social and mobile to encourage consumers to live a healthy lifestyle. 'Each month we bring you the  FreshMinds  Agile Innovation Update. This month we’re looking at Uber’s agile approach to service development, Barclaycard’s plans to use its wearable payments technology as an insight tool and Tesco’s hackathon to drive innovation. Uber leads the way in agile service development.
  • ENGAGING BRAND  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Retail] 3 Vital Ingredients of Effective Content Marketing
    Bar codes were first thought about in 1948 by Bernard Silver  and in principle they are a wonderful invention; wonderful for the consumer for speed and the retailer for both speed and inventory control. Readability is core to the effectiveness for both the consumer and the retailer. 'Have you ever been irritated by those self service checkouts? It doesn’t seem to recognise the bar code and just when you were using it to save time…you actually spend more time waiting for someone to come and help. The problem has always been readability on certain packaging.
  • CHARLENE LI  |  TUESDAY, SEPTEMBER 9, 2014
    [Retail] Apple Watch: Transforming Apple into a Luxury Fashion Retailer
    The post Apple Watch: Transforming Apple into a Luxury Fashion Retailer appeared first on Charlene Li. Gadgets Retail Wearables apple apple store apple watch fashion IoT retail style wearables 'While most of the tech and business press focused on the functionality of the Apple Watch (digital crown, battery life, taptic engine, yadda yadda…) discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition […].
  • THE REALTIME REPORT  |  TUESDAY, SEPTEMBER 9, 2014
    [Retail] Tweet, Pay, Love: The Modern-Day Social Media Pop-up
    'This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). About the Author Rupa is co-founder of  Yes Sir , one of Europe’s leading men’s grooming online retailers and co-founder of  Brand us Social  (BUS), a forward-looking Social Media and Digital intelligence and events company providing news, data and conferences. She Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.
  • ENGAGING BRAND  |  MONDAY, SEPTEMBER 8, 2014
    [Retail] Avoid this Big Sales and Marketing Mistake
    Yes, it depends on how many customers that you have…wholesale, retail, customer and consumer… but unless there is one overall strategy, then you will have difficulty in creating a seamless flow for the customer. 'How close should sales and marketing actually work? question put by one of Insider Secrets subscribers… Sales and marketing have the same foundation. They are wanting customers, they are wanting sales. So the aim is the same, they are just at different ends of the conversion process. Sales and marketing as terms are really now defunct to a large extent.
  • JACOB MORGAN  |  THURSDAY, SEPTEMBER 4, 2014
    [Retail] The Future of Work Podcast, Episode 3: Deb Acosta – Cities of the Future
    billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council]. billion square meters) of retail and other nonresidential space will be built in the United States alone [source: National Resources Defense Council] What this episode is about and why you should care In Episode 3 we explore the idea of the “smart city” and the “future city.” 'Click Here to Subscribe via iTunes. Click Here to Subscribe via RSS Feed (non-iTunes feed). link]. The one stat you need to know. San Leandro Next.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Retail] Bank Marketers: Be As Smart As Amazon
    If only the Retail Banking world would take a few lessons…. However, through the use of multichannel marketing databases and some rudimentary tag management, retail banks should be able to link my interest in their emails to my POS and web activity. 'I am asked frequently by clients and students to give an example of the marketer I most admire for using the insights and technology available to them – and I keep returning to Amazon.com. Notwithstanding their sharp elbows with manufacturers and publishers, they create a consumer experience that markets itself. Recognize Me.
  • CONVERSTATIONS  |  SATURDAY, AUGUST 30, 2014
    [Retail] Identify, Expand, Organize, and Rethink Your Business (LIFT Clips)
    Think – Uncommon Retail and ReThink the Retail Experience. 'As we approach our customers and the content we publish, we always look for ways to give our people a boost using  the LIFT acronym. Here are a few videos that might help you in building a better business presence and a smoother work flow. Learn – How to Identify an Opportunity and Launch Your Business. Can''t see the video in your RSS reader or email? Click Here! Improve – Expanding Our Perception (Improving Our ‘Now’). Can''t see the video in your RSS reader or email? Click Here!
  • CONVERSTATIONS  |  FRIDAY, AUGUST 29, 2014
    [Retail] Voice of Customer (VoC) Metrics for Small Business
    He has 5+ years’ experience working in retail management and is currently taking his people-first approach to the transportation-industry working as a customer consultant. 'Guest Post by Trevor Grey. One thing that I found common with all of my clients was that although their prerequisites were different, they were all looking to launch a VoC program but felt uncertain about the key metrics they should be using. Before they shared their goals with me, I had one piece of advice for all of them, which was not to feel tempted to mimic another company’s Voice of Customer program or metrics.
  • TWIST IMAGE  |  THURSDAY, AUGUST 28, 2014
    [Retail] A Twitch In Time
    Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. 'Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). People are into it. It is my being. advertising.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, AUGUST 28, 2014
    [Retail] Are You Using The Best Way To Get Traffic To Your Site?
    recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed  which was the most effective driver of traffic; organic search, paid, display /email or social. . Retail and Hospitality do best with paying for search marketing. 'Marketing Pilgrim’s Cynthia Boris knows a lot about online marketing and content so she was pretty happy the other day. As she says, “ You can pay and pay but organic search still wins.”
  • FRESHNETWORKS   |  THURSDAY, AUGUST 28, 2014
    [Retail] iBeacon-enabled mannequins come to House of Fraser stores
    House of Fraser has now joined a long list of retailers harnessing this technology including Waitrose, Hamleys, Armani, Longchamp and Hackett. While Retailers that succeed in balancing the promotion and subsequent sale of their products with not alienating their customers through frequent and often frustrating notifications could find themselves with a winning combination. 'Adoption of iBeacon technology is growing at a phenomenal rate. Offers and rewards will also be accessible through this service. The key here is balance.
  • VIPER CHILL  |  WEDNESDAY, AUGUST 27, 2014
    [Retail] Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
    From what I see the market is crying out for the SEO gurus in the automotive, retail, medical and other industries. 'As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Today I would like to introduce one of those people, Matt Prados, to the world. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. SEO is just one of the many ways to generate traffic online.
  • JEFF KORHAN  |  WEDNESDAY, AUGUST 27, 2014
    [Retail] Communicate a Bigger Vision with Content Marketing
    Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable outcomes. 'If your marketing could only accomplish one thing, what would it be? If conversion happens on your website, you want your marketing to take buyers there. Then what happens? That’s what buyers want to know. Marketing used to open doors. Now it has to go further and communicate what happens once the door is opened , whether that happens on or offline. The Internet is Your Shark Tank. The sales team used to make the first impression with new buyers.
  • FRESHNETWORKS   |  TUESDAY, AUGUST 26, 2014
    [Retail] Beyond the hype: The Co-op’s tech-enabled research trolleys
    Customer experience Digital tools and technologies Future of market research Innovation Retail Co-op trolleys in-store market research innovation market research research tablet trollies Technology 'The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores. . In this way, the trolleys will enable the Co-op to gain feedback in near real-time from customers in-situ ,  by providing insights into what they think and feel in-store. The world foods? The spreads?
  • CONVERSTATIONS  |  SUNDAY, AUGUST 24, 2014
    [Retail] Week in Review August 17 – August 23, 2014: Posts and Podcasts
    48:  Get on the Other Side of the Retail Counter. 'Week in Review August 17 – August 23: Posts and Podcasts from  ConverStations  and  SmallBiz Tracks Daily Podcasts. The repurposing of content to reach new audiences and extend the shelf life of your efforts is something we always coach. One way to do this is by combining your blog posts or other content into a week in review on SlideShare. SmallBiz Tracks Week in Review: August 23, 2014 from Mike Sansone. You can catch a complete review, in addition to top links to give your small business a L.I.F.T Slide Decks that LIFT. SBTD No.
  • FRESHNETWORKS   |  FRIDAY, AUGUST 22, 2014
    [Retail] Five brands collaborating with startups to foster innovation
    In March 2014, the retail giant launched JLAB , an initiative giving innovative startups the chance to become John Lewis suppliers. It’s not just retailers looking to collaborate with startups. 'Every week, we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. Last Last week, we discussed why banks need to behave more like startups so in this week’s Friday picks we’re looking at five corporates who are trying to do just that by working more closely with startup businesses.
  • SOCIALNOMICS  |  THURSDAY, AUGUST 21, 2014
    [Retail] Make the Grade with Social Media
    Take a look at the South Shore Smart Basics Twin Platform Bed, Black product, easily found at retailers like Walmart for decorating a room. Other furniture found at such retailers fit the bill just right, and you can follow their social media sites for not only discounts and deals, but also ideas for decorating and making the most of your budget. 'It’s that back to school time and even though those younger years cost a bit on school supplies, the college ones do add up. Not just tuition, but those back to school items from books and calculators to dorm and apartment needs.
  • ENGAGING BRAND  |  THURSDAY, AUGUST 21, 2014
    [Retail] Boost Your Social Media Marketing, Ignore Naysayers
    From a rational point of view, the Internet is a growing retail space and even more importantly the most significant place for research (or browsing) before purchase. 'The Engaging Brand. “Social marketing is all about the right side of the brain. It is all about mushy stuff that doesn’t pay the wages” Really? Is that really how some people see social marketing ? Then here is what we need to do… don’t say a word! Is there a rational argument for social media marketing? Tweet this). this year to reach $1.500 trillion. Tweet this ). Period. Need more ideas?
  • DANNY BROWN  |  WEDNESDAY, AUGUST 20, 2014
    [Retail] Loyalty Is Not a Given – Like Trust, It Needs to be Earned
    Any brand can make split decisions in the showroom or retail space, and entice the customer to buy because of that decision (an extra 10% off, for example, or an extra year’s warranty). 'Back in July 2012, I spoke at an event in Toronto. During my talk, I made a quip about whether or not anyone still used Canadian smartphone giant BlackBerry (previously known as RIM). While it was a throwaway joke that most people laughed at, it attracted its share of criticism too. suggested BlackBerry couldn’t, even though I really wanted them to succeed, being a Canadian company.
  • FRESHNETWORKS   |  WEDNESDAY, AUGUST 20, 2014
    [Retail] Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?
    If Facebook takes a small cut of sales, or charges retailers for selling their products on the site, e-commerce could be a way of monetising the social network beyond advertising revenue. Clothes firm Gap and games retailer Gamestop have both opened, then subsequently shut, stores – Forrester Research analyst Sucharita Mulpuru told Bloomberg that selling on the social network is “like trying to sell stuff to people while they’re hanging out with their friends at the bar.”. Twitter appears ready to monetise beyond advertising too, after acquiring payments company CardSpring.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 20, 2014
    [Retail] Living (And Working) In The Digital Age
    Rakuten, a Japanese web retailer, also offers financial services. 'Guest post by Hilary Smith for SocialFish. ———— The famous Greek philosopher Plato said that necessity is the mother of invention. That means when there is a need for something, people have to find ways of getting it or achieving it. Businesses have facilitated the invention of new ideas for hundreds (even thousands) of years, and technology has kept necessity going, allowing businesses to be more and more innovative as certain tasks became easier to do and newer challenge arise. More like this.
  • SOCIALNOMICS  |  TUESDAY, AUGUST 19, 2014
    [Retail] 1/3 of Young People Would be Happy For Their Employer to Have Access to Their Social Media Profiles
    John Harding, human resource services partner at PwC in Manchester, said: “Just as advertisers and retailers are using data from customers’ online and social media activity to tailor their shopping experience, organisations could soon start using workers’ personal data (with their permission) to measure and anticipate performance and retention issues. 'Research indicates that  92% of children under the age of two already have a digital posting  about them. What does that mean for this generation and the next as they grow up? Will they care more or less about privacy?
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, AUGUST 19, 2014
    [Retail] Are Your Customers Worried About Security?
    One of the devastating effects of past retail security breaches was a drop in the number of people willing to shop in those stores. 'It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. People Want To Feel Safe On Your Site. One of the best ways to help customers feel confident is by making your privacy policies easy to find and easy to read.
  • JACOB MORGAN  |  MONDAY, AUGUST 18, 2014
    [Retail] Pre-Order My New Book And Get Tons of Valuable Bonuses!
    So just to recap, pre-order a hardcover copy of the book from one of the places below (or any other book retailer) by Sept 2 and email me proof of purchase at “fowreceipts@gmail.com” and I’ll send you the bonuses via email, it’s that simple! 'The Future of Work is coming out on September 2 and I’m giving away a ton of cool stuff to anyone that pre-orders a hardcover copy of my book before that date. The orders must be shipped in the United States and it must be a hardcover copy of the book! The quantity usually starts at upwards of 500 copies.
  • PUSHING SOCIAL  |  FRIDAY, AUGUST 15, 2014
    [Retail] Fired Up Friday – 138 Days
    Starbucks began as a espresso maker and coffee bean retailer. 'You have 138 days left to make things happen this year. Look at your business goals. How are you doing? Are you going to finish the year with solid progress, wins, and valuable lessons learned? or… Will you coast into 2015 no better than you were on January 1st, 2014? The good news is that it is all up to you. You have time to fix the problems and get your business moving in the right direction. If your momentum has stalled: Get A Coach. Sometimes you don’t know what you don’t know. Pivot. Nokia was a paper mill.
  • PROBLOGGER  |  THURSDAY, AUGUST 14, 2014
    [Retail] 5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia
    Be sure to include the link to your website, and whenever you mention a particular title, link to that title’s book page on your site or, better yet, directly to a retailer page. 'This is a guest contribution from author  Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book. Flash forward to present day. she bemoaned. 
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 14, 2014
    [Retail] An Interview with Habitat for Humanity Executive Director, John Habat
    Our ReStore is a go-to used and new retail store for construction items, and tools top the list of desired products. 'Right now we’re in the middle of our  annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with John Habat, executive director of the Greater Cleveland Habitat for Humanity to find out more about him, Habitat for Humanity and their efforts. Here’s the conversation: Q. What is your position at Habitat for Humanity? years.
  • PROBLOGGER  |  TUESDAY, AUGUST 12, 2014
    [Retail] Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014
    Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps. 'This is a guest contribution from online journalist and entrepreneur Megan Ritter. Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you dont necessarily have to break the bank anymore to have the latest and greatest in technology. Director, Anybody?
  • DEVUMI  |  TUESDAY, AUGUST 12, 2014
    [Retail] Social Media and In Store Sales: The Value of Social for Brick and Mortar Stores
    How retailers can connect their social media and their store. One of the biggest challenges for a retail store is seeing for themselves just how social media impacts their business. 'I was recently tasked by another social media blog to look at the Twitter account of Dunkin’ Donuts. worked through it by looking at their Twitter account, checking connections between social and web profiles, reading tweets, and viewing images from them and their fans. Then it hit me: I really wanted a donut from Dunkin. In store purchase numbers resulting directly from social media. Sale by Paul.
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 8, 2014
    [Retail] How to Integrate Social Media in a True Omni-Channel Program
    The second-largest home improvement retailer in the UK, Homebase distinguishes itself by offering a mix of the traditional DIY products with the more design-inspired products. 'Shop by Mission At Homebase , Siobhan Fitzpatrick is weaving social, digital, content, and mobile marketing into all facets of the organization. “We are currently on a transformation program to bring ideas, inspiration, small projects to life through our organization,” Siobhan says. Siobhan offers a. Read the whole entry.
  • SOCIALNOMICS  |  MONDAY, AUGUST 4, 2014
    [Retail] How to Apply a “Customer First” Mentality to Your Ecommerce Business
    Shopping cart abandonment is an online retailer’s nightmare. 'Mobile happened. Eventually the term “mobile first” came to be by changing the way websites are designed and applications are created. In fact, the mobile strategy actually changed the way businesses reach out. Yet, we missed something along the way. Apart from the fact that we marketers love using phrases and buzzwords like Mobile First , there was something else begging for immediate attention. That something (someone, rather) has always been: the customer. Now, that stands corrected. Going mobile is mandatory. seconds)?
  • TWIST IMAGE  |  THURSDAY, JULY 31, 2014
    [Retail] The Only Consumer That Matters
    Most retailers struggle to retain customers because of digital technology. It''s easy for a potential customer to walk through a physical retail environment, and then use their smartphone to either find a better price, become more informed about their purchase or ask their social network their thoughts on the pending purchase. Initial thinking on showrooming was that it would cause mass disruption to the retail space. In fact, it''s become so pervasive that retailers have created other terms around it to put it into perspective. How does this change retail?
  • CONVERSTATIONS  |  THURSDAY, JULY 31, 2014
    [Retail] Is Guest Posting a Good Business Practice?
    Interior Designer and Landscape Contractor; Auto Body and Tire Retailer) or the same type of customer in a different geographic region. 'There has been some debate over whether guest posting is a beneficial practice or a spammy practice, a positive or a negative. I’m not a fan of blanket statements. It’s probably why “It Depends” is so often at the tip of my tongue. When it comes to a small business owner publishing or writing a guest post, the reader (potential customer) is still the most important role in the process. Guest Posting and the Publisher. L.I.F.T.
  • CONVINCE & CONVERT  |  TUESDAY, JULY 29, 2014
    [Retail] 6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
    'Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The execution was simple: Monday through Friday, I would post 1-2 previously published articles of mine on the site and gauge the response. was primarily concerned with audience quality, overall reach, and deducing which topics worked on LinkedIn. 255,262 total article views From 0 ? 35 views per post.
  • NOWSOURCING  |  TUESDAY, JULY 29, 2014
    [Retail] 5 Lessons Learned From Recent Retail Data Breaches
    '5 Lessons Learned From Recent Retail Data Breaches [infographic]. Compliments of RetailCustomerExperience.com. Portfolio
  • SOCIALNOMICS  |  TUESDAY, JULY 29, 2014
    [Retail] Make a Run for Social Media
    You may find help from various merchandisers, from specialty stores to big box merchandisers, like Walmart who is a major retailer of the starter men’s mesh running shoe. So, check out your social media sites for running clubs, retailers, events, and anything running. 'So you’ve taken up running. Or maybe you’ve been a long time runner but want to change up you’re training. It may be hard to find that running community you’re looking for, but one place to turn which you may not have thought of is social media. ” you may very well be more apt to do it.
  • TWIST IMAGE  |  FRIDAY, JULY 25, 2014
    [Retail] Six Links Worthy Of Your Attention #214
    Retailers of the world, take note: this is how your empires crumble." 'Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I''m a big believer that, as a society, we aren''t ready to deal with abundance; worse, that capital concentration will ensure that the boon of automation and software will be increasingly poorly shared among humanity. get into a lot of arguments with people, particularly stubborn everyone-for-themselves Libertarians, about such things. " (Alistair for Hugh). It''s always increasing.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 23, 2014
    [Retail] 3 Steps for Getting Your Brand on the Back-to-School Shopping List
    For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. pencils smart retailers will sell before the first day of school. 'Let’s be honest. Its bland predictability is a shame because there are nearly  $300 per household at stake. Think of the millions of backpacks, sneakers, and No. Teen fashion brands are major stakeholders in the back-to-school frenzy. Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale. Read the whole entry.
  • TWIST IMAGE  |  TUESDAY, JULY 22, 2014
    [Retail] Are Your Customers Frozen? Let It Go!
    Think about it this way: if you buy one of my books, the author, the publisher, the publisher''s specific imprint, the book retailer and more are all fighting for you to connect to them. 'The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship , but something new is happening. Now, brands are doing battle with every other brand in the food chain that is being offered to a consumer. We have all types of businesses at attention. Know when to hold ''em. This happens a lot. Right? brand.
  • JACOB MORGAN  |  TUESDAY, JULY 22, 2014
    [Retail] The Internet of Things is Coming to a Store Near You!
    The internet of things is only going to get more mainstream from here and in the very near future you can expect to find devices and appliances of this kind at Target, Walgreen’s, Walmart, and pretty much any other major retail chain. 'If you recall, the internet of things is about connecting pretty much anything with an on and off switch whether it a car, a vacuum cleaner, a jet engine, or a toaster. The internet of things is clearly an important area for businesses but what about for the average consumer? Wink was developed by Quirky , an invention company based in NYC. 
  • VIPER CHILL  |  MONDAY, JULY 21, 2014
    [Retail] How to Get a Footer Link from SoundCloud.com (And Why I’m Continuing with “Dark SEO”)
    Unfortunately the latest Google updates have had a huge impact on RMN in the stock market: I’ve heard some rumors that there are some highly profitable hedge funds which do nothing but play the stock market for companies that are highly reliant on SEO (as are Retail Me Not). 'When I first started out with SEO I was determined to be as “whitehat” as possible. wouldn’t do anything to potentially risk my site being penalised by Google. Matt emailed me privately to ask that my content was only preaching white hat SEO and that he wouldn’t regret linking to me.
  • TWIST IMAGE  |  FRIDAY, JULY 18, 2014
    [Retail] The End Of The Dial Tone
    You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. 'Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
  • ENGAGING BRAND  |  FRIDAY, JULY 18, 2014
    [Retail] The Ultimate Guide To Great Marketing Ideas
    Think about retail, we browse. 'Why do we have marketing? Why don’t we just have a sales team? What do good marketing ideas add to your business? Great marketing ideas add the link between what you offer and the people who need it. So what question do great marketing ideas answer? Simply this… they take the customer through a journey of answering – What’s in it for me? To answer that question great marketing ideas create a flow of reasons to create awareness, gain attention to create engagement. Tweet this ). Think about Amazon, we browse. N = N otable charm.
  • PROBLOGGER  |  WEDNESDAY, JULY 16, 2014
    [Retail] Top Tips to Help You Nail That Blogging Job Application
    Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. 'Image via flazingo.com. This is a guest contribution from Steff Green, of WorkflowMax. Recently I wrote a post about my experiences as a company looking to hire another blogger for our team. Today I’m putting on my blogger hat and I’m looking at what the experience taught me about how a blogger can improve his/her chances of landing a blogging job at a company. Who am I? m Steff. That would be silly. Genera
  • FRESHNETWORKS   |  WEDNESDAY, JULY 16, 2014
    [Retail] Digital trends round-up July 2014
    If Amazon is indeed able to break into the smartphone market and the technology takes off, the Fire Phone will help the online retailer strengthen its m-commerce offering and position itself favourability against competitors. 'Each month we bring you the  FreshMinds  trends round-up – a summary of  innovations , new technologies and the  latest digital trends  to help you navigate today’s fast-paced, tech-enabled world. Disruptor Instacart continues to expand across America. Caixabank launches largest wearable technology payments programme in Europe.
  • LOUIS GRAY  |  TUESDAY, JULY 15, 2014
    [Retail] Rachio's Smart Sprinkler Controller Brings Intelligence to the Yard
    I''ve always paid full retail for my Nest products, and happily paid for my Sunrun, Sonos and Rachio equipment too. 'Most sprinkler systems are pretty dumb, or offer up a near-impossible menu of options with an indecipherable array of buttons, which serve to confuse - usually leading to one of two outcomes: you being the proud owner of a dead lawn, or being the idiot who left his sprinklers on in the rain. haven''t been happy with mine for a long time, but that''s now all changed, with a system from Rachio , my latest move to make my home smarter and more connected. work at Google.
  • SIMON MAINWARING  |  TUESDAY, JULY 15, 2014
    [Retail] Understanding How the World Sees You and Your Fascination Advantage
    To learn more about the Fascination system visit HowToFascinate.com and you can order the book at any book retailer, including here  on Amazon. 'Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why she wrote her latest book, ‘ How the World Sees You: Discover Your Highest Value Through the Science of Fascination ’, how each person or brand can tap into the distinct traits that make us invaluable. Q: Why did you write the book, How the World Sees You?
  • MOBILEGROOVE  |  TUESDAY, JULY 15, 2014
    [Retail] Mobile Banking Apps: Convenience Triggers Shift In User Behavior
    This is the essence of mobile commerce – and where networks of retailers could also play a part in the mobile app experience that is relevant and contextual. My banking app could send me an in-app notification of a golf equipment promotion at a local retailer and use my mobile app to map the way to the bricks-and-mortar retail outlet where I can make the purchase. My banking apps could also deep link to an online retailer offering golf equipment. And new data from RBS Group shows just how the convenience of mobile apps is impacting the lives of customers in the U.K.
  • DREW'S MARKETING MINUTE  |  MONDAY, JULY 14, 2014
    [Retail] Building a website your users will love
    It used to be that you had an opportunity to make the sale when someone walked into your retail location, your salesperson called on the buyer or you answered your phone.  'It seems like a “duh,” doesn’t it? Of course you want to build a website your users will love. But remember, not that long ago, many businesses were wondering whether or not they even needed a website. It seemed so far-fetched that any of their customers would ever do anything but show up at their store or pick up the phone to place an order. How quickly times change.
  • DANNY WHATMOUGH  |  FRIDAY, JULY 11, 2014
    [Retail] ICYMI – Vine, M&S and World Cup
    UK retailer M&S announced disappointing quarterly results , blaming the companies new website. 'Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Vine rolls out a new metric for videos – loop counts. Twitter adds support for mobile app installs. Facebook adds ‘missed call’ ad unit. Still can’t believe it? Neither can Twitter, it was the biggest ever tweeted sporting event with 35.6m messages. Campaigns. Thoughts. icym
  • CONVERSTATIONS  |  FRIDAY, JULY 11, 2014
    [Retail] Dealing with Isolation as a Small Business Owner
    However, don’t assume you’re safe if you operate a retail store or other business where customer interaction in-person is common. 'Written by Larry Alton. It might be the American dream, but the reality is that being a small business owner can be lonely and you might feel isolated from the rest of the world. Even if you own something like a coffee shop and are constantly working with people, that doesn’t mean that you’re getting the socialization that you need. It’s even worse if you’re in a position such as a freelance graphic designer and spend countless hours each day truly alone.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 9, 2014
    [Retail] How Do You Sell?
    They have a solid distribution partner who’s getting them into key retail outlets, but that’s not energizing the brand in their minds. 'I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. was talking with a peer after the event and I said, “Channel trumps promotion…”. As I thought about it more afterward, I find that this is an all-too-common problem in marketing. The answer was both revealing and frustrating.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 9, 2014
    [Retail] How Do You Sell?
    They have a solid distribution partner who’s getting them into key retail outlets, but that’s not energizing the brand in their minds. 'I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. was talking with a peer after the event and I said, “Channel trumps promotion…”. As I thought about it more afterward, I find that this is an all-too-common problem in marketing. The answer was both revealing and frustrating.
  • JEFF ESPOSITO  |  TUESDAY, JULY 8, 2014
    [Retail] Listening and acting on social signals
    'A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers.
  • CONVINCE & CONVERT  |  FRIDAY, JULY 4, 2014
    [Retail] Why Mobile Moments Are Mandatory for Every Business
    lot of retailers are looking at mobile technology all wrong. Mobile commerce is not the right focus for many retailers. 'Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. Forrester has introduced the hashtag #MyMobileMoment for people to share the little victories they have using mobile technology every day. The book is centered around mobile strategy, specifically mobile moments. A
  • FRESHNETWORKS   |  FRIDAY, JULY 4, 2014
    [Retail] What does the future hold for digital marketing? Top tweets from #FODM
    Great talk from @mdial at #FODM around #digital retail. 'June has been a busy month in the marketing world, packed full of conferences to help marketers understand emerging trends affecting the industry. But if you missed out, never fear. Over the next week we’ll be rounding up the best tweets from this month’s top marketing events. We’re kicking off with eConsultancy’s the Future of Digital Marketing. This sell-out one-day conference seeks to help marketing professionals recognise and harness the latest digital trends. So what were this year’s highlights?
  • JEFF KORHAN  |  TUESDAY, JULY 1, 2014
    [Retail] Markets are Lazy and Forgetful
    It’s location and other factors will determine if that use is for retail, commercial, or residential development. 'Is your business one of the best-kept secrets in its industry? Assuming your general capabilities are in order, the reason for this is more than likely your marketing. 1 – It lacks clarity and is therefore confusing. 2 – It is inconsistent and therefore not memorable. Both challenges are easily resolved. Tell the Market Only What You Do Best. This and only this is what the market needs to know. This often will be the lowest priced option. Tweet this.
  • MOBILEGROOVE  |  MONDAY, JUNE 30, 2014
    [Retail] Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
    The tie-up aims to transform the retail experience by making in-store shopping with mobile devices much more immersive and rewarding for consumers. At the other end of the spectrum, aisle411 has a vast database of searchable indoor maps (optimized for mobile) and the technology to collect, organize, and monetize retailers’ product inventory location data. The company also counts more than 12,500 retailers across the U.S. So why have most digital marketers quite literally left this out of the retail equation? The role of the Retailer is reinforced.
  • TWIST IMAGE  |  SATURDAY, JUNE 28, 2014
    [Retail] The Marketing Of Permission
    don''t know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones, some are informational e-newsletters, and some of them are email communications from places like banks, mobile operators and the like). 'Have you ever tried to unsubscribe from an email newsletter? More than often, some of these subscriptions wind up offering up my email addy to third parties (either because I asked to see those relevant offerings or because I didn''t uncheck a box in a rush to fill out a form). Gross.
  • CONVERSTATIONS  |  SATURDAY, JUNE 28, 2014
    [Retail] Business on Wheels – Truckin’ (Saturday Clips)
    You can learn more about operating a mobile retail business on wheels from the American Mobile Retail Association. 'Business on Wheels. Mobile businesses have become the fast lane of pop-ups and a way to literally go where the customers are. They’re even making movies about it. Chef – The Trailer. Can''t see the video in your RSS reader or email? Click Here! Gypsy: The Mobile Boutique (on Facebook ). Can''t see the video in your RSS reader or email? Click Here! Wagn Tails Mobile Grooming Conversions (on Facebook ). Can''t see the video in your RSS reader or email?
  • FRESHNETWORKS   |  FRIDAY, JUNE 27, 2014
    [Retail] 5 disruptors shaking up the grocery industry
    Through partnerships with retailers such as Target, Costco, Whole Foods and even Staples, Google Shopping Express offers customers a one-stop-shop for every type of shopping, so that all your goods can be delivered at the same time, on the same day. 'Every week, we bring you the  FreshMinds  Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This Amazon Fresh. With Dash you can scan items at home, in store or even on the move and add them to your basket , reducing the chance of any items being forgotten. Amazon
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 27, 2014
    [Retail] How Sprouts Farmers Market is Serving Up Social Retail Success
    'Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. Dana’s team has put together the Sprouts Love Expansion campaign. ” and used the answers that Sprouts lovers gave. via FIFA.com Nick loves this idea.
  • CONVINCE & CONVERT  |  WEDNESDAY, JUNE 25, 2014
    [Retail] Everything You Need to Know to Run a Successful SMS Marketing Campaign
    For example, let’s say you’re building a mobile loyalty list to drive customers to retail. We had a cross-functional team that included members from teams responsible for retail, in-store signage, digital creative, email, IT, social media, promotions, the discounts budget, as well as 2 external teams. 'Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. Yes, I know apps are the craze these days but we’re still at about 65% smartphone penetration in the United States. Yes, that immediate.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 25, 2014
    [Retail] How NOT to Run Your Social Media
    Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. 'Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there.
  • DREW'S MARKETING MINUTE  |  TUESDAY, JUNE 24, 2014
    [Retail] Is your website sales funnel-shaped?
    Whether it’s in a retail store or online, they’re used to being chased around by over eager salespeople that pester the poor potential buyer until they flee. 'There’s always a lot of buzz about SEO (search engine optimization), SEM (search engine marketing) and of course, Google rankings. Rightly so – each of those plays a role in how effectively your website can serve you from a marketing and sales perspective. Your website should be sales funnel shaped. The man who was near the elephant’s leg reached out, touched the elephant and announced that an elephant was like a huge tree trunk.
<< 1 2 3 ... 20 21 >>
 

Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with LinkedIn

Sign in with Twitter

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
b2b-blogging-white-paper-181