• CONVINCE & CONVERT  |  TUESDAY, APRIL 26, 2016
    [Retail] 5 Strategies for Boosting Engagement on Instagram
    It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, A recent update to Instagram’s feed sorting got marketers worried. straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. Who are they? What do they like?
  • TWIST IMAGE  |  SUNDAY, APRIL 24, 2016
    [Retail] The Truth In Digital Advertising
    The retail advertisers spend the most, and they are responsible for 22% of dollars spent. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. retail. retail advertising. Don't believe every headline that you read. There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. ad blocking.
  • IDACONCPTS  |  FRIDAY, APRIL 22, 2016
    [Retail] Top Ways to Utilize Mobile Marketing and Payment Options Today
    This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day. No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers. New technologies haven’t just created whole new industries, products, and services, but also put more information and power in buyers’ hands than ever before. If you want to get in on the mobile payments action, now is definitely the time.
  • SOCIALNOMICS  |  FRIDAY, APRIL 22, 2016
    [Retail] 7 of The Best Apps for Making Money Online
    Between the signup bonuses, cash back deals that have been tailored to meet your specific needs and preferences, and the ability to shop with a variety of the biggest brand name retailers out there, Ibotta is one of the best ways to shop for everything from groceries to apparel, electronics, and much more. There is an app for just about anything you could possibly think of, from games that keep you entertained, to apps that help you find jobs and real estate, and even apps that help you know exactly what first aid procedures to take during an emergency.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 13, 2016
    [Retail] Banner Ads: Less is More
    Looking keenly at what is being done lately, I’ve taken some cues from the retail side of the creative craft. I’ve noticed that, for the most part, when consumer product is being presented they usually offer up only ONE saleable feature. By Scott Bessell, Idea Builder, Sonnhalter. It must have been a “data jockey” who allocated the minimal, odd-ball spaces on websites for what are known as banner ads. Message purveyors have the challenge then to effectively communicate messaging within the confines of 320×50 pixels or the endearing long and thin 120 x 600. Clearly a necessary evil.
  • CONVINCE & CONVERT  |  FRIDAY, APRIL 8, 2016
    [Retail] Why 2016 Will Be the Year of Video Marketing
    That’s exactly what legendary online shoe retailer Zappos thought. January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. highlight to tweet). The good news? HubSpot).
  • CONVINCE & CONVERT  |  WEDNESDAY, APRIL 6, 2016
    [Retail] The New Kind of Customer Loyalty Your Company Needs
    Customers today are omni-channel—that is, they take their shopping from desktop to smartphone to retail location (sometimes more than one at the same time) and back again, and they expect their experience to be seamless and personalized from start to finish. Image via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. highlight to tweet). Here are four areas to focus on. 1.
  • CONVINCE & CONVERT  |  MONDAY, APRIL 4, 2016
    [Retail] The Best Video Content for Every Step of the Marketing Funnel
    Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Top of Funnel.
  • SOCIALNOMICS  |  WEDNESDAY, MARCH 30, 2016
    [Retail] Telling Your Brand Story on Instagram – 3 Key Strategies
    ModCloth , a women’s clothing retailer targeting the female millennial generation, does a great job of this. This online shoe retailer donates a pair of shoes to a child in need for every pair of shoes bought. Good marketing means visuals. No one has ever argued about this. Since marketing began, in the 1800’s, advertisers understood the importance of visuals to enhance their advertising. Handmade flyers always had drawings on them, because visuals attracted attention. As newspapers and magazine came to the forefront, ads always had visuals. Audiences what to “see,” not just read.
  • PROBLOGGER  |  WEDNESDAY, MARCH 30, 2016
    [Retail] Everything Bloggers Need to Consider for Their April Content Calendar
    If your blog has anything to do with retail, don’t miss out on this opportunity to create timely content for this month as well as May. This is a guest contribution from Jennifer Johnson. Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. And a major factor of that is timeliness. Timeliness represents a key characteristic of what engages readers. Luckily for bloggers, there are several significant cultural events throughout the year that are worth leveraging. April Content. March Madness.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 29, 2016
    [Retail] The Effect of Brand Loyalty in the Costco and AmEx Breakup
    ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. In further analysis of this emoji usage,  and represent sentiment found in tweets. We will have to wait and see.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 29, 2016
    [Retail] Why Most Companies Can’t Yet Handle Great Marketing Technology
    Adobe announced some very nifty innovations at Summit, and their “smart shopping bag” technology and new “immersive retail experience” could revolutionize bricks and clicks businesses if and when it’s widely deployed. Image via Unsplash. The more things change, the more they stay the same. spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect.
  • SOCIALNOMICS  |  MONDAY, MARCH 28, 2016
    [Retail] Why retailers need to prepare for the imminent invasion of social commerce
    Social media has already revolutionised the retail industry by fuelling the rise of e-commerce and transforming consumer behaviour, but now it is ready to take one step further. recent Citi Retail Services survey found that more than 60% of social media users were open to purchasing products directly through their social channels. Within two years, social media platforms will be the middlemen between customers and retailers. But how will this affect online retailers and will it spell the end of e-commerce? How should retailers tap into social commerce?
  • JEFF KORHAN  |  FRIDAY, MARCH 25, 2016
    [Retail] Winning in The Subscription Economy
    Amazon: A Retail Buying Subscription. This is why there are just a few product choices available from selected retail outlets, and why Apple now offers economic incentives to rent rather than own your next iPhone. “In order to draw meaning from an example it doesn’t have to be from your world.” ” – Malcom Gladwell. Mind Blowing Facts. Amazon, Facebook, Google, and Apple have a combined market cap (total market value of outstanding shares) of approximately $1.72 trillion US Dollars. Think about that for a moment. Apple: A Subscription Experience.
  • DANNY BROWN  |  MONDAY, MARCH 21, 2016
    [Retail] How Mill Street Brewery Remains A Close Family of Punks in a World of Corporate Beer
    Where Mill Street truly succeeds, at least for me, is by making sure everyone who comes into contact with them – whether through retail or one of their Mill Street pubs – understands nothing has really changed. In his book Nothing Feels Good: Punk Rock, Teenagers, and Emo , Andy Greenwald shares the words of Joe Carroll from punk band The Insurgent, when describing what punk means to him. Punk is the combination of not caring at all and caring a whole lot. It’s like, all right, f**k the system, yeah. In a way, it’s a perfect analogy for the craft beer industry.
  • TWIST IMAGE  |  SATURDAY, MARCH 19, 2016
    [Retail] Six Links Worthy Of Your Attention #300
    That being said, I love book caverns like this and - as I travel - I always hope to find a retail book jewel like this one. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Mergence-Accommodation Conflict: Why Bad 3D Literally Makes You Sick - Sports Video Group. I've tried good VR (the HTC Vive is absolutely stunning). But bad VR is off-putting. This piece explains it better than I can; and if you think it's esoteric, wait a year." Alistair for Hugh).
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 18, 2016
    [Retail] 7 Tips to Leverage the Power of SMS Marketing
    One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. Given this, which company do you think will have a more successful marketing campaign? Create an SMS Marketing Team. Text-to-Win.
  • PROBLOGGER  |  TUESDAY, MARCH 15, 2016
    [Retail] Four Social Media Game-Changers to be on the Lookout For
    For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. This is a guest contribution from Raeleen Hooper. Once upon a time, people feared public speaking above all things – even death. But it seems we have a new contender. According to a survey of 1000 people by UK internet security firm SecurEnvoy, two-thirds of people are afflicted by “ nomophobia ” – the mortal fear of having no mobile phone. Here are four key trends that your blog or business should consider using to gain a competitive edge: 1. Mobilise  .
  • FRESHNETWORKS   |  MONDAY, MARCH 14, 2016
    [Retail] Don’t speak too soon: why the BRC’s prediction of retail job losses could be premature
    Earlier this month, a new report from the British Retail Consortium (BRC) warned that as many as 900, 000 retail jobs could be lost by the year 2025. They argues that as consumers start to shop more and more online, the cost of labour increases and leases come up for renewal, stores will close and as a result, retail jobs will be lost. Secondary, when it comes to in-store retail staff, consumers aren’t prepared to bid farewell to customer service advisors just yet. So I’d argue that it’s not time to say goodbye to retail jobs any time soon.
  • CONVINCE & CONVERT  |  FRIDAY, MARCH 11, 2016
    [Retail] What Brands Get Wrong About Local Marketing Strategy
    More often than not, multi-location brands like franchises and retailers will find duplicate locations that have been created by anonymous users across the web or inadvertently added to Google’s location database. Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. highlight to tweet). Verification. Duplicate Suppression and Ownership Conflict. Review Response.
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 11, 2016
    [Retail] #measurePR Recap (March 2016): Meet the Measurement Mavens
    at a retail store that the number of people who walked by window matters. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? This month’s #measurePR’s edition was no exception. I was absolutely delighted to welcome back three of the most notable women in measurement as guests:  Jen Zingsheim , Sally Falkow , and the redoutable  Katie Delahaye Paine. Here’s some of what we talked about. measurepr. shonali A2, p.2 – Try telling a mgr. Sales matter. measurepr. Gerard Corbett chimed in: A2. measurepr.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 9, 2016
    [Retail] Why You Need Analytics and Trust for Successful Influence Marketing
    National Retail Federation Conference. Gotta Have Faith. Wouldn’t it be nice to control absolutely everything? Actually no. Not really. Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. Rebekah Iliff is a powerhouse of energy, savvy, and wisdom after years in the PR business. She’s coined the term “PRTech,” and believes in using data wisely,  consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . In This Episode. Resources.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 8, 2016
    [Retail] What’s Missing From Your Omnichannel Strategy?
    Last month, data from BDO showed that, in 2015, many retailers began recognizing the value of mobile platforms. The retailer partnered with exterior providers to create an “endless aisle” solution. Technology’s rapid rise plays a major role in why it’s important to focus on omnichannel marketing. With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or purchasing an item, customers could use a smartphone, tablet, or computer, or they may walk into a store. Purchasing items.
  • SOCIALFISH  |  FRIDAY, MARCH 4, 2016
    [Retail] [Cool Infographic Friday] The Rise of Social Retail
    Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social. This includes traffic that comes from desktop as well as mobile. billion dollars from social shopping alone, an increase of 26% compared to 2013. Cool Infographic Friday
  • FRESHNETWORKS   |  FRIDAY, FEBRUARY 26, 2016
    [Retail] Agile Innovation Update – February 2016
    The labels are already retailing through the US site but this may only be the first step in Amazon’s plans to expand its footprint in the category, with the company rumoured to have hired M&S’s former womenswear lead into their fashion division. Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at the patent Google has been awarded for self-driving delivery trucks, Volvo’s trial of digital car keys, identity verification by selfie and the launch of Amazon’s own fashion labels. Amazon launches own fashion label.
  • IDACONCPTS  |  WEDNESDAY, FEBRUARY 24, 2016
    [Retail] Report on “EMV for a Week Challenge” in Hawaii
    The clerk at The Curb indicated that, unlike the regular card reader from Square, the chip card reader isn’t free for retailers. Walmart, Lowe’s, and The Home Depot are other big-box retailers in Hawaii ready to accept chip cards with both dip-and-sign and dip-and-PIN.  . 3. In partnership with Gemalto, I spent a week visiting business across the island of Oahu using only a chip debit or credit card for payment. Three other personal finance bloggers joined me in investigating the state of EMV support in their communities. pic.twitter.com/hz4a3DT5OC. The Rest.
  • LAUREL PAPWORTH  |  THURSDAY, FEBRUARY 18, 2016
    [Retail] Social Media is Dead, Long Live Big Data
    What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews. Shares Social Media has trained artificial intelligence and now Big Data is taking over. Scary, illuminating, real. Welcome to the Matrix/Minority Report. No wonder Woolworths don’t bother with a Twitter account. That’s for low level customer service stuff. They are focussing on the DATA behind social media. Woolworths and Your Friday Night Shop. SMH big data social media.
  • SOCIALNOMICS  |  THURSDAY, FEBRUARY 18, 2016
    [Retail] Seven Ways to Boost Your Mobile Marketing in 2016
    In 2016, a majority of retailers will adopt beacon technology. Wait for retailers to upgrade terminals, and wait for big-name market players to develop further features, new security systems and usage options. In the marketing world, predictions are everything. Having exclusive knowledge about the mobile industry is important. It prepares your brand for the best, and it protects you from the worst. Great, high-tech solutions have been introduced to smartphones in 2015. Below are the seven biggest ways you can capitalize on 2016’s growing mobile space. Flurry, U.S.
  • TWIST IMAGE  |  SATURDAY, FEBRUARY 13, 2016
    [Retail] Six Links Worthy Of Your Attention #295
    Indie Bookstores Are Back, With a Passion - The New York Times. "Is it possible that the Internet economy could create a resurgence of independent and specialized retailers? If we can get our big, day-to-day stuff online (and for real cheap), maybe the real value in physical retail is the indie/specialized stuff? If that's the case, maybe books are the prime product to lead the way in this new retail evolution?" Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Case in point: Atomic testing in the 1940s."
  • CONVINCE & CONVERT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Retail] 5 Ways to Master Your Local Search Ranking
    Did you know that 82% of local searchers  will follow up by either calling the retailer, visiting the store, or making a purchase? Local search plays an important role in driving more foot traffic to your store. highlight to tweet) But as of August 2015, Google made some significant changes. Now, only three businesses are listed in local search rather than seven, meaning competition is tough to get your business seen. So how do you make sure you’re doing everything you can to master your local search ranking? 1. Verify Your Business on Local Directories. Dexknows. Yellowbook.  .
  • MOBILEGROOVE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Retail] How Mobile Is Bridging The Digital And Physical Worlds
    Perhaps the best example is retail, where shoppers depend on their devices in-store to compare prices, perform product review look-ups, scan barcodes, find items at aisle level and even make payments. The more consumers can do with their mobile devices, the more they depend on their devices to do even more. But mobile is not just linking worlds. In view of this emerging mega-trend I dedicate a section in my e-book to tell the story of Quikkly , a European company pioneering what it calls “real world buttons for instant digital actions.” Since November 2015 U.K. Unilever.
  • SOCIALNOMICS  |  TUESDAY, FEBRUARY 9, 2016
    [Retail] Your Guide to Running a Successful Pop-Up Shop
    As a number of ecommerce and brick and mortar retailers find success utilizing this unique strategy, more and more businesses are considering the possibility of hosting their own pop-up events and flash sales. In recent months, the term “pop-up shop” has become very popular. However, it’s not as simple as it looks. If you want to have a successful pop-up sale, you need a strategy. What is a Pop-Up Shop? Pop-up shops are essentially mobile extensions of your business that randomly “pop up” in different locations in your area. Tips for a Successful Pop-Up Shop. Have Clear Goals. Startups
  • LOUIS GRAY  |  TUESDAY, FEBRUARY 9, 2016
    [Retail] Running a Social Fantasy Stock Portfolio With Google Finance
    Pretty much the only things that have kept above water in 2016 are retail picks like Macy’s and Walmart, old media like Time Warner, and a few opportunistic shorts. It’s no secret the stock market has been more than a little bit rough this year. When the leader is down 13%, you know it’s been a rough year already. The starting rules sounded simple: Start with a virtual $100,000 (any number works, but $100k sounds big) Pick ten stocks or commodities Invest $10k in each one, either short or long. Hold those picks for a full year. No trading. But the reality is far different. Down 33%.
  • PROACTIVE REPORT  |  SUNDAY, FEBRUARY 7, 2016
    [Retail] DigitalPR Chat #1 Content and KPIs
    Sales staff in retail outlets. On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat.  Our first guest was Rebecca Lieb, strategic advisor, research analyst, author and columnist.  I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1:   Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs. See this chart: bit.ly/1PXNcR8. 1PXNcR8. Use metrics you can take to the CFO! Objections?
  • CONVINCE & CONVERT  |  THURSDAY, FEBRUARY 4, 2016
    [Retail] 3 Quick Ways to Drive Conversions on Pinterest
    number of popular retailers like Macy’s, Nordstrom, and Neiman Marcus are already leveraging the Buyable Pins. If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. Just consider the following statistics: As of September 2015 , there are 100 million users (and counting) on Pinterest. Users pin over 3,400 images a minute. More than 80 percent of pins are re-pins. By 2019, the number of Pinterest users in the U.S. alone will reach 59.3 million, representing almost 30 percent of American social networkers, predicts eMarketer.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 2, 2016
    [Retail] Should We Rate Ads Or Just Watch Them? Or Neither
    Backed by Shopify 's technology, this proved to be a fascinating test to see if consumers could be enticed online, take the time to customize and buy from Mondelez (Oreo's parent company) directly (circumventing their traditional distribution of product to retailers). We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get them to take action. The increasingly ad-free future that we're not seeing. . ad format.
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 2, 2016
    [Retail] Social Media Authenticity Lessons From Nicki Minaj
    million Facebook fans, and 176,000 forum followers, HSN is a giant in the retail television world. It’s All About Her. With 1,600 brands, 1.2 million registered players, 1.1 But how does one stay engaged with such a large and diverse array of participants across all social networks? Does it involve masterminding a complicated series of social personas and accounts, each with its own unique calendar catering to the interests of each and every brand that they represent? Thankfully, no. It’s not actually as complicated as one might think. Who is she? What does she like?
  • BILL HARTZER  |  MONDAY, FEBRUARY 1, 2016
    [Retail] Is Google Quietly Embracing Paid Inclusion?
    — Google used to let ecommerce retailers submit their shopping feed for free traffic. Let’s think about Google’s current product offerings, what services they are offer us as business owners, online merchants, and website owners. You can submit your website to get crawled, but you can also pay for inclusion. Over the years, Google says that it’s free to get listed. But really, is it? You can get included, but the options are very limited. It seems as though that Google just won’t send you a lot of traffic to your website unless you pay for it.
  • PROBLOGGER  |  SUNDAY, JANUARY 31, 2016
    [Retail] 3 Foolproof Ways to Ruin Your Conversion Rate
    The number of users accessing websites and doing in app retail browsing from smart devices is constantly growing. Yet, despite these encouraging numbers, a laughable small number of businesses are using this first-class ticket to successful marketing : Only 39% of retailers will personalize product recommendations via email. This is a guest contribution from Efrat Ravid. How well is your website converting?  Do you even keep track? Do you know what’s working on your site and what really isn’t? So, what could be the problem? How much time have you wasted?
  • STAY N' ALIVE  |  FRIDAY, JANUARY 29, 2016
    [Retail] How to Create a Facebook Native Shop for Your Facebook Page
    This will not be an easy option for a major e-commerce retailer, for instance. There are still a lot of features to come, I can tell, but regardless, this process should simplify simple retailers looking to sell a few things right inside Facebook. Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. The jury is still out though on whether these are truly effective, and Facebook seems to only gradually be putting priority into this feature.
  • STAY N' ALIVE  |  FRIDAY, JANUARY 29, 2016
    [Retail] How to Create a Facebook Native Shop for Your Facebook Page
    This will not be an easy option for a major e-commerce retailer, for instance. There are still a lot of features to come, I can tell, but regardless, this process should simplify simple retailers looking to sell a few things right inside Facebook. Over the last couple months Facebook has been gradually releasing native shops for your Facebook Page, allowing you to sell things right inside Facebook on your company’s Facebook Page. The jury is still out though on whether these are truly effective, and Facebook seems to only gradually be putting priority into this feature.
  • VIPER CHILL  |  WEDNESDAY, JANUARY 27, 2016
    [Retail] How to Steal the Next Billion Dollar Website Idea: A Case Study
    ” Wikipedia best describes Zalando as being ‘inspired by US online retailer Zappos.com’ and as you’ve probably guessed, is a creation of Rocket Internet. On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – previously known as Ubercab – started to expand internationally. Send me the link.”
  • FIREBELLY  |  TUESDAY, JANUARY 26, 2016
    [Retail] Firebelly Starts Work With 450 North Brewing Company
    They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. Firebelly will be providing a combination of social media strategy, social media management and social ad management services. To learn more about 450 North Brewing Company, please visit their website. Firebelly News
  • SMALL BUSINESS MAVERICKS  |  MONDAY, JANUARY 25, 2016
    [Retail] Do You Need Multiple Retail Channels?
    Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website. Web Design and Search Engine Optimization online retail responsive web design sellingIsn’t that enough?
  • GREG VERDINO  |  THURSDAY, JANUARY 21, 2016
    [Retail] Blended Retail Will Drive Shopping Beyond Showrooming
    Retailers, like companies in so many industries, continue to struggle with important shifts in consumer behavior driven by advances in digital technologies. WHAT RETAIL CUSTOMERS REALLY WANT. If retailers don’t immediately and conveniently supply information and resources consumers seek, shoppers will very quickly find other vendors, such as online competitors, who will meet these expectations. Retailers can drive business and loyalty by offering such digital resources through online and mobile tools. Daniel G. In this guest post, Dan unpacks this idea.
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, JANUARY 15, 2016
    [Retail] Your Social Media Lead Generation System
    You spent X amount of dollars on a social media campaign to drive traffic to your brick-and-mortar retail stores. In my last post, I talked about the most important thing in your online lead generation efforts. But today I want to talk about using social media for lead generation. How do you determine your return on investment (ROI), or should you bother? I’ll say right off the bat, it’s difficult. You should definitely measure your results, but don’t be discouraged if you find ROI an elusive target. There are many things that affect the ROI of your social media.
  • SOCIALNOMICS  |  THURSDAY, JANUARY 7, 2016
    [Retail] 4 Security Tips to Protect You in 2016
    Currently 1,000,000 retailers have updated their systems to allow shoppers to pay on via their phones. #2. 4 Security Tips to Protect You in 2016.             Security is going to be a big buzz word in 2016. Specifically your online security. 2015 was a big year for online shopping, being the first time online sales trumped in-store sales on Black Friday. With the increase in online spending being aware of malicious hackers is a must. So how can we ensure we are safe? Secured Payment Services. They don’t use magnetic strips like credit cards. Rather each transaction is unique.
  • CONVINCE & CONVERT  |  WEDNESDAY, JANUARY 6, 2016
    [Retail] 5 Smart Marketing Strategies for Niche Businesses
    As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Image via BigStockPhoto.com. What do bacon vodka, wilted flowers, and hand underpants (yes, there’s such a thing) have in common? These are examples of niche enterprises that cater to very specific audiences. But promoting niche businesses can actually be more fun and rewarding than well-known ventures. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. 
  • SPIN SUCKS  |  MONDAY, JANUARY 4, 2016
    [Retail] Six Tips for Dealing with Negative Customer Feedback
    In the retail and hospitality industries, a frequent saying is the customer is always right. By Nadya Khoja. There isn’t a day that goes by when I don’t receive at least one form of negative customer feedback. As a director of marketing, I have a lot of contact with existing and potential customers, many of which are under the impression I enjoy hearing their two cents. And you know what? They aren’t wrong. actually get quite a kick out of the many of trolls and Debbie Downers that contact me. Here are my six tips for dealing with negative customer feedback on a daily basis. Move On.
  • DANNY BROWN  |  SATURDAY, JANUARY 2, 2016
    [Retail] Our Wonderful, Imperfect Selves
    It’s a sales push by marketers and retailers and corporations who tell you, “The old you sucks, and you suck for accepting it.”. December 31st. A day that marks the end of the old year and the preamble to the new one just beyond the midnight bells. time when, traditionally, we make vows and resolutions to be “new” us in the next 12 months. You know the drill: lose weight, stop smoking/drinking, eat less junk food, work out more. All good goals. All good things to try and do, regardless of the time of year. And that’s b t. And it’s still b t. Our flaws. Our faults.
  • DIVA MARKETING BLOG  |  WEDNESDAY, DECEMBER 30, 2015
    [Retail] Listen & Learn
    Organizations from retail to healthcare to  food to nonprofits tweet, post, video, snap photos & snap chat in social networks. As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. This is not one of those posts. Time brings perspective. Social Listening . Ten years ago, or there about,  Social Listening  exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of  authentic conversational marketing. Really! online and off. Brands engage.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 30, 2015
    [Retail] Five Social Media Trends for 2016
    For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Grab your cup of coffee and let’s discuss what brands should focus on in 2016. Go Instagram. My tip for them in 2016?
  • SPIN SUCKS  |  TUESDAY, DECEMBER 29, 2015
    [Retail] The 10 Commandments of Customer Engagement
    In addition to demanding trust in relationships with retailers with whom they do business, they demand those businesses be socially responsible. By Andy Preisler. Customer engagement. It means lots of things to lots of people. Is it all content? Is it all social media? Is it all offline conversations? Sure, creating a blog and getting yourself set up on social media platforms is a good thing. Writing good content and publishing it on your blog is a good thing. Posting stuff on Facebook, Twitter, Instagram, or wherever else your audience hangs out is a good thing. Thou Shalt Tell Stories.
  • FIREBELLY  |  MONDAY, DECEMBER 21, 2015
    [Retail] Top 15 Social Media Marketing Blog Posts Of 2015
    CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Read More. Read More. Read More.
  • DIGITAL DIVA  |  SUNDAY, DECEMBER 20, 2015
    [Retail] La Redoute Fashion Bloggers Christmas Party
    La Redoute, the French fashion retailer, threw a fab Christmas party for the fashion bloggers in Leeds and Yorkshire. Aren’t they lovely? It was a great chance to get to know the brand more…paw their clothes and accessories and have a good ole catchup with some of my fave bloggers. They were kind enough to gift us all a piece from their range each, we all had a very amusing time trying on items (ever wanted to know how many fashion bloggers you can fit into a washroom? pointed out this baby! The  MADEMOISELLE R Short Python Print Jacquard Dress. Very Very me, I love it! Once
  • TWIST IMAGE  |  FRIDAY, DECEMBER 18, 2015
    [Retail] The New Newer Economy
    Some of the markups were 1200% above the retail value (not a typo). Admittedly, the idea of buying goods at retail, and selling them at a higher markup is nothing new, but there seems to be something else happening here. It's a fascinating group of entrepreneurs, who take the notion of "hustle" to a whole new level, and offers up some very interesting marketing insights on branding, digital connectedness, social media, retail and the global nature of something that started off so small. retail. retailer. Have you ever heard of resellers? Still, times change.
  • SOCIALNOMICS  |  FRIDAY, DECEMBER 18, 2015
    [Retail] 5 Questions to be Cleared Before Start Building a Website
    Online business now comprises a huge percentage of retailer profits. To compete in today’s marketplace, you need to have a website. If you ignore the possibility of digital sales, you could be missing out on a huge source of revenue. However, what should be part of such a website may not be clear to newcomers. To help, below are five questions to ask a web design client before you agree to a deal. 1. What Is Your Website’s Purpose and Function? The first thing you need to settle on when getting web design clients is the purpose and function of the website you want created.
  • TWIST IMAGE  |  FRIDAY, DECEMBER 18, 2015
    [Retail] If This Is True, Brands Need To Rethink Everything
    retail technology. What can't a brand measure in this day and age? Well, they can measure everything. With beacons and in-store technology they can - literally - know how many people are in a store, how they move through it, how many buy, and they can splice that data up into time of day and down to products. Online is similar. How long was someone on a website? What content did they engage with? When (and where) did they leave? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? What are they saying about us in social media?
  • FRESHNETWORKS   |  FRIDAY, DECEMBER 18, 2015
    [Retail] The Year in Review: FreshMinds’ Highlights of 2015
    We bought some of the  leading figures from across the retail industry   –  including Not on The High Street’s Marie Lewis, Appear Here’s Ross Bailey and property expert Ranald Phillips from Ashcroft –  together to discuss the implications at a dedicated event for retailers at London’s Drink, Shop and Do. As Facebook rolls out its Year In Review tool, we thought we’d follow suit and take a look back at some of FreshMinds’ highlights from the past year. Over the year, we’ve expanded our client portfolio as well as our team.
  • FRESHNETWORKS   |  THURSDAY, DECEMBER 17, 2015
    [Retail] FreshMinds’ most-read blog posts of 2015
    We summarised the key findings of our research, together with our suggestions for how retailers can respond, in this lovely infographic. As the year comes to a close, we take a look back at our most-read blog posts of 2015 including an interview with auto disruptor Carwow, some great examples of data visualisation in action and our own research into the high street of 2025. How Carwow is disrupting the automotive industry. Back in March, we caught up with Carwow, the UK’s first comparison website for brand new cars. Take a look at the full interview. The high street of 2025.
  • SIMON MAINWARING  |  THURSDAY, DECEMBER 17, 2015
    [Retail] “Doing Good” As A Profitable Business Driver
    Or how the American retailer and health care company CVS Health invested hundreds of millions to repositioning themselves as healthcare and concurrently decided to stop selling selling cigarettes in its 7,600 stores nationwide. Peter Hinssen interviews Simon Mainwaring. Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Brands used to be in control. Now consumers have grabbed the power.
  • SOCIALNOMICS  |  MONDAY, DECEMBER 14, 2015
    [Retail] Why Every Website Should Be Using SEO Strategies
    Retail stores have benefited the most in building their brands and have reaped maximum benefits in creating a relationship with their clients. In this age of major technological advancements, every business now has a website they use to reach out to potential customers. From advertising tangible products and intangible services to giving personal information, websites can be used for a variety of reasons. The difference between the sites that succeed and those that are still struggling is the use of SEO. source:  cloudbooksapp.com. What is SEO? The website’s functionality and design.
  • FRESHNETWORKS   |  MONDAY, DECEMBER 14, 2015
    [Retail] Agile Innovation Update – December 2015
    The Swedish car manufacturer has teamed up with logistics company PostNord and two Swedish online retailers to trial the service which sees packages being delivered straight to the recipient’s car boot. With Audi having tested a similar concept in Germany and Uber announcing ambitions to move beyond just transporting people to transporting goods , greater collaboration between retail and automotive companies looks to be on the horizon. Each month we bring you the FreshMinds Agile Innovation Update. Volvo trials in-car delivery.
  • CONVINCE & CONVERT  |  MONDAY, DECEMBER 14, 2015
    [Retail] How to Partner With Social Media Influencers for the Holidays
    This isn’t so surprising when you consider that 80% of shoppers engage with a retailer or brand through digital channels before actually walking into a store and making a purchase. Image via BigStockPhoto.com. If you’ve never dabbled in influencer marketing, it can be tricky to get started. Especially with the holidays in full swing, influencers are busier than ever. And And when it comes to the rules of influencer marketing , they don’t really exist. Bloggers and social media influencers are essentially making them up as they go. Instagram Influencers. Who isn’t on Instagram these days?
  • CONVINCE & CONVERT  |  FRIDAY, DECEMBER 4, 2015
    [Retail] How to Cut Through the Clutter With Your Holiday Content
    To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. From Thanksgiving to Black Friday and Cyber Monday, marketers sure have been busy. With so much competition for consumer attention during the holiday season, how can marketers cut through the clutter? Take a cue from these eight examples as you’re fine-tuning your holiday content. Leverage Relatable Moments. With the tendency to overindulge during Thanksgiving, Century 21 tapped competitive eater Geoffrey Esper to tell its story in a relatable way.
  • SOCIALNOMICS  |  TUESDAY, DECEMBER 1, 2015
    [Retail] When you have multiple personality disorder…
    Hoorah for the little guys. A big trend we’re not too surprised to hear about is millennials are turning to local retailers, and small businesses for their purchases. When you have multiple personality disorder… Life’s a struggle when you have to keep logging out of Instagram to post your newest before and after pics. Well Instagram has finally realized how annoying that is and has come up with a solution. Hallelujah. The social media site is now allowing users to “tether” among multiple accounts, similar to what Twitter does. Deck the halls with happy selfies. Source TNW News).
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 1, 2015
    [Retail] 36 Sensational Social Media Stats and Facts
    Other than the nonprofit/education sector, retail & ecommerce have the highest level of social media engagement (people love their fashion and food brands), followed by manufacturing. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Image credit: Buffer. Social is for customer service. Think small.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 30, 2015
    [Retail] This Holiday Season Brings Surprising Deals and a “December to Remember”
    By incorporating Lexus vehicles into holiday displays, Barneys is dressing up their windows for the season along with associated retail product offerings, in-store promotions and a chance to win a $10,000 Barneys shopping spree. Business: Lexus & Barneys Team Up for ‘December To Remember’ The iconic red ribbons are riding back into holiday advertising, as Lexus launches another December to Remember. Like years prior, the luxury vehicle manufacturer is telling the story of gifting Lexus cars holiday as presents to your loved ones. Verizon customers, rejoice!
  • FIREBELLY  |  MONDAY, NOVEMBER 30, 2015
    [Retail] How Retailers Can Use Pinterest To Boost Holiday Sales
    The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. The Pin It button allows visitors to your website to easily save products they like to Pinterest—exposing their friends and followers (and potential shoppers) to them too. 2. Create holiday gift boards. Promote your boards in-store. Get in touch!
  • SPIN SUCKS  |  MONDAY, NOVEMBER 30, 2015
    [Retail] Lessons from Black Friday to Use in Your Communications Plan
    One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. By Laura Petrolino. I’m not a Black Friday shopper. hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Plus, if I have a day off I certainly don’t want to spend it shopping. Unless, I guess, I’m being punished for something and it’s a choice between either shopping or spending eternity trying to make my way through the automated phone tree at the IRS.
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 24, 2015
    [Retail] Anonymous Puts up their Dukes
    In a reverse trend many big retailers are keeping their doors closed on this year’s turkey day. The retailers are making this move after a 4% decrease in shopping last year compared to years past. Socialnomics Anonymous Twitter Nest Hacked Retail ThanksgivingAnonymous puts up their dukes. Hackers’ collective Anonymous has begun initiating its campaign to fight ISIS. One of their first public moves was releasing a video warning ISIS that they’re coming, now the hackers have recently disabled 20,000 Twitter accounts associated with the Islamic State. Another criticism?
  • SOCIALNOMICS  |  MONDAY, NOVEMBER 23, 2015
    [Retail] What To Say After A Bad Breakup…
    Quote of the Day: “We have a limited supply of Apple Pencil and the Smart Keyboard in Apple Retail stores.”. Apple Pencils retail for $99 but are going on eBay for $500. What To Say After A Bad Breakup…. Time to change my Facebook settings. Facebook knows that breakups are hard so they want to help. While they can’t bring you ice cream, they can help you stop stalking you-know-who. Facebook announced in a blog post that they are testing out tools on how you can interact (or avoid all interaction) with that ex. Source Mashable ). Source CNN ). BrusselsLockdown. Source TIME ).
  • SPIN SUCKS  |  MONDAY, NOVEMBER 23, 2015
    [Retail] Thanksgiving Marketing Statistics You’ll Gobble About
    Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. percent of 25-34 year olds agree retailers’ deals have either been excellent or good (these consumers might also have been drunk, no definitive answers have been given on the sobriety of respondents). By Laura Petrolino. Where did 2015 go?
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 22, 2015
    [Retail] Extraordinary Brand Experiences
    The former Sony Electronics executive and advertising agency professional (who worked on Burger King , Land Rover and Unilever ) is back with a new business book titled, Extraordinary Experiences , that profiles seven popular, powerful retail and restaurant brands. Episode #489 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How many brands truly deliver extraordinary experiences? Not the kind of rare stories you read about on Mashable , but the ones that do it day in and day out. for all of their customers? Enjoy the conversation. . audio.
  • TWIST IMAGE  |  SATURDAY, NOVEMBER 21, 2015
    [Retail] The Culture Of Malcolm Gladwell
    know this, because prior to the launch of his last book, David And Goliath , I found myself in HMV (the famed record store), as the struggling retailer was diversifying their merchandising away from physical music into areas like t-shirts, headphones, music paraphernalia and even books. I was amazed to see Malcolm Gladwell's previous efforts ( The Tipping Point , Blink , etc.) Malcolm Gladwell is an anomaly. know this first hand. Not because I know him personally (although, we have met many times). alongside rock music biographies. That's when Malcolm Gladwell became an anomaly. blink.
  • SOCIALNOMICS  |  FRIDAY, NOVEMBER 20, 2015
    [Retail] Unpacking the Perfect Business Social Media Page Design
    Note in the example below, Nike has a “shop now” button embedded on their banner that directly links to their retail site. By now everyone knows that to have a successful online marketing strategy you need social media pages dedicated to your business or brand. However, not all pages are created equal. Have you ever gone on to a business social media site and really felt like they put together a great page? I can tell you first hand that this effort plays a big role in overall success. Before You Get Started. then you want to go work on that before you work on this. The Banner Photo.
  • WAXING UNLYRICAL  |  WEDNESDAY, NOVEMBER 18, 2015
    [Retail] 3 Tips for Getting Your Online Video Act Together for 2016
    Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 hours watching videos every day on average ( eMarketer ). Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.
  • KIKOLANI  |  TUESDAY, NOVEMBER 17, 2015
    [Retail] Turning You Social Media Profiles into Sales Machines
    ModCloth, a female clothing retailer, does a great job of this. Nothing happens until someone clicks something. Whether it’s a click to comment, to share, to take a quiz or survey, or to link back to a blog post or landing page, your social media content has to compel readers to do it. When readers do click, they have engaged in their first conversion. That first conversion can then lead to many other things – a sign-up, a registration, finding great content on your blog, taking advantage of a discount, sharing your post with others who will also take that first step. Establish Trust.
  • DREW'S MARKETING MINUTE  |  MONDAY, NOVEMBER 16, 2015
    [Retail] Do you really understand your buyers?
    If someone is in a retail establishment, they longer they stay in the store, the more likely they are to make an impulse purchase.   Do you really understand your buyers? No matter what you sell or whether your buyers are purchasing your wares for themselves or on behalf of their company – you are selling to human beings and they’re an odd bunch. They make decisions based on some very odd triggers, beliefs and reactions. Yet somehow, we have to figure out how to market to them in a way that allows them to consider what we’re offering. You might call this the midlife crisis reality.
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 16, 2015
    [Retail] How to Use Location Data to Decode Customer Conversations
    Retailers can find customers that are posting in-store and immediately address issues. Marketers are constantly trying to figure out how to reach their target audiences. They are faced with challenging questions. What is the right strategy? What is the right message? What is the right communication channel? There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers.
  • KIKOLANI  |  TUESDAY, NOVEMBER 10, 2015
    [Retail] How to turn leads into customers using marketing automation
    If you are a retail brand, offer a discount, if you are a software company, invite people to a webinar, if you are a non-profit, let people know about your donation drive. I want to talk about marketing automation. It’s a subject that gets a lot of attention but not enough specificity. What I mean is that while we see all sorts of mentions regarding automation, there is still only a 3% adoption rate across all businesses. People simply don’t know how to effectively use automation, and because of that a lot of opportunity goes to waste. Business Tips
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 9, 2015
    [Retail] Why Tech Companies Must Be Careful About Change
    The retailer has taken an interest to  “inspire discussion around cancer awareness amid a younger crowd and raise funds for the four cancer organizations.” Technology: Twitter’s Lucky Charms. It is the end of an era over on Twitter, as starring your favorite tweets is no longer a thing. Joining the ranks of both Instagram and Facebook, ❤️s have taken the place of ⭐️s,  and tapping a heart now indicates a “Like.” The heart is more expressive, enabling you to convey a range of emotions and easily connect with people.” Entertainment: Jon Stewart is BACK.
  • DIGITAL DIVA  |  SUNDAY, NOVEMBER 8, 2015
    [Retail] NEST.co.uk Blogger Breakfast
    It was really good to hear about a northern retailer doing so well and the team behind NEST were really lovely and incredibly knowledgeable about their products and interior design in general. We did have interesting conversations about other interior retailers such as Ikea. I recently went to the NEST.co.uk Bloggers Breakfast at their showroom in Sheffield. If you don’t already know about the brand, they basically sell gorgeous stuff for your home. They focus on premium design from key brands and designers such as Tom Dixon, Vitra, HAY, Lee Broom etc. and Handy.
  • FRESHNETWORKS   |  FRIDAY, NOVEMBER 6, 2015
    [Retail] 4 key takeaways from the MRS’ Customers Exposed conference
    Last week we were lucky enough to present at The Market Research Society’ Customers Exposed conference , sharing our latest research into what consumers want to see from the future of retail. Now in its second year, Customers Exposed aims to explore current and emerging trends in consumer behaviour through a series of thought-provoking presentations. Despite covering a diverse range of topics – from our relationship with technology to images to banks – 4 common themes emerged which have implications for businesses across sectors. Authenticity. Emotion. Collaboration. Adaption.
  • ACIDLABS  |  THURSDAY, NOVEMBER 5, 2015
    [Retail] Obtain like facebook official statement
    Many retailers concerning Facebook likes you can find make available counterfeit likes As which is usually portable computer provided profiles relating to non-existant facebook fans (best known as android formulated likes). Ordering likes entirely on Facebook translates to you expect all your url page to look great to others which means you wish to market your entire article and thus inspire other people to enjoy your new sheet also. As well as increasing your Facebook likes, we’re able may also increase likes to do with photographs, statuses, and also web inbound links.
  • DREW'S MARKETING MINUTE  |  THURSDAY, NOVEMBER 5, 2015
    [Retail] Your 80/20 marketing plan
    recent study of over one retail million customers looking at both their behavior and their attitudes revealed some very compelling data. One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly – the axiom is accurate. Your best customers generate the lion’s share of your earnings. In fact, over the lifetime of your relationship, your most loyal customers will spend 10x what the average customer will spend. They’re also responsible for over 70% of the total visits to your business.
  • FRESHNETWORKS   |  WEDNESDAY, NOVEMBER 4, 2015
    [Retail] Agile Innovation Update – November 2015
    Starbucks hopes the store will  “immerse customers in the world of coffee” and in this way, taps into a key consumer need identified in our research into the future of retail. For many consumers, offline shopping is all about the experience and they want retail outlets to offer unique, personal and immersive experiences to meet this need. And it looks to be paying off: the Merchant Customer Exchange, a group including the US’s largest retailer: Wal-Mart, has already signed up to accept ChasePay. Each month we bring you the FreshMinds Agile Innovation Update.
  • SPIN SUCKS  |  TUESDAY, NOVEMBER 3, 2015
    [Retail] Is the REI Black Friday Announcement Just a PR Stunt?
    Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. By Gini Dietrich. I’m a week behind the news, but I was traveling last week and didn’t have the brain capacity to write about it when it happened. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. How to Define Success. optoutside. Is this a PR stunt ?
  • CONVINCE & CONVERT  |  MONDAY, NOVEMBER 2, 2015
    [Retail] 4 Retailer Tips for Marketing to Consumers
    Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Image via BigStockPhoto.com. Communicate Strong Values. Keep It Simple.
  • ACIDLABS  |  TUESDAY, OCTOBER 27, 2015
    [Retail] Instagram Likes No Survey best website
    Therefore if you’re looking for undoubtedly one of the most beneficial retailers of endorsements by means of Actually buy Instagram Followers and Likes, all you will need to carry out is select certainly one of the amazing discounts from our web page and click on on pay back! You’ll find an assortment of organization chances that could be multiplied aided by the facilitate in the electrical power of social networking. But of nearly all company connected social media marketing programs, without doubt one of some of the most highly effective is Instagram. It is that easy!
  • FRESHNETWORKS   |  MONDAY, OCTOBER 12, 2015
    [Retail] Agile Innovation Update – October 2015
    Katjes Fassin is set to bring 3D printed sweets to the UK,  with plans to introduce the technology to retail outlets by early next year. As much as 60% of bank profits may be at risk from competition from fintech startups. A new report from McKinsey suggests that as much as 60% of bank profits within 5 core retail businesses are under threat due to shrinking margins and competition from emerging fintech challengers. Profits within consumer finance, mortgages, small-business lending, retail payments and wealth management are said to be at risk.
  • YMARKETINGMATTERS  |  FRIDAY, OCTOBER 9, 2015
    [Retail] Social Media Updates: September
    Newly designed buttons on the right: Sell Directly on Twitter:  That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses. 
  • YMARKETINGMATTERS  |  FRIDAY, OCTOBER 9, 2015
    [Retail] Social Media Updates: September
    Newly designed buttons on the right: Sell Directly on Twitter:  That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses. 
  • DANNY BROWN  |  WEDNESDAY, OCTOBER 7, 2015
    [Retail] The Little Book of Inspiration Virtual Tour – Day 1
    You can buy from your preferred retailer below: Amazon.com. Tomorrow, Thursday October 8, sees my first non-business book, The Little Book of Inspiration , published by Morning Rain Publishing. collection of personal thoughts, philosophies, life lessons and more, my hope is that it will offer an escape from the times when life seems to be full of nothing but bad news stories. Sharing real life examples of inspiration as well as hopes and dreams, The Little Book of Inspiration has been likened to Chicken Soup for the Soul , and I hope that proves to be the case for you, the reader.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 6, 2015
    [Retail] How to Work with Journalists: Straight from a Tribune Panel
    Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics, with some banking and insurance thrown in on occasion. She By Gini Dietrich. A few weeks ago, I moderated a panel for HARO (Help a Reporter Out) that included three journalists from the  Chicago Tribune. The event was held after work at the Cision offices and, let me tell you, if you ever have a chance to visit them, I highly recommend it. If I worked there, I would likely never go home. But that’s not really the point. The Panel of Journalists.
  • FRESHNETWORKS   |  TUESDAY, OCTOBER 6, 2015
    [Retail] 3D printing: the accelerator for new product development
    With plans to introduce 3D printers into retail outlets by early next year, it’s evident that the company is hoping that the technology will enable them to meet two consumer needs: the desire for greater personalisation as well as for a more engaging experience in-store, which came out strongly in our latest research into the future of shopping. This week my daughter turns 6 and I’ve spent my evenings frantically trying to find out where I can buy a personalised cake. But on my travels I came across something much more exciting – personalised, 3D printed sweets!
  • SOCIALNOMICS  |  FRIDAY, OCTOBER 2, 2015
    [Retail] Five Things to Know About Stripe’s New Relay API
    Although it might still be considered a startup, but earlier this year Stripe raised $5 billion from investors including a few who also know a thing or two about online payments: Visa and American Express. #5: Retailers have already uploaded 4 million products to Relay. A version of this article first appeared on the BLASTmedia blog. On Monday, payment processing company Stripe Inc., launched Relay, a set of APIs for building in-app buying experiences. In addition to Twitter, other Relay launch partners include Inmobi, ShopStyle and Spring. It’s still too soon to tell.
  • SPIN SUCKS  |  FRIDAY, OCTOBER 2, 2015
    [Retail] The Spin Sucks Inquisition: Frank Strong
    The clothing retailers have made this stunt into a science.   The next time you see this, hold the anger and respond instead with silence. By Gini Dietrich. still remember the exact moment I met Frank Strong. spoke at the (then) Vocus Conference and he greeted me with his cheerful face and a real hug. He was always a special member of the PR community here and in other places I hang out, but that really solidified it for me. As I was leaving the conference, I ran into him again in the parking garage and got to have a conversation about his daughter. His entire face lit up. Doubtful.  .
  • SOCIALNOMICS  |  THURSDAY, OCTOBER 1, 2015
    [Retail] Big News Shoppers
    This is big news for any retailer big or small that wants to sell to consumers via social media — retailers can use any of Twitter’s new partners to power its e-commerce offerings & use the Buy button to put their products on the site. Big News Shoppers. Twitter is making shopping a whole lot easier with their Buy button. On Wednesday, Twitter announced their recent partnership with ecommerce companies Shopify, Bigcommerce, and Demandware. This new installment also offers merchants access to Twitter product pages. Source MSN). Yelp for Your Neighbor…. Source MSN).
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 28, 2015
    [Retail] Experiencing a Brand’s Customer Experience First-Hand #Rutgers
    The students participated in a unique project that included a local field trip to global retailer IKEA. Rutgers Graduate MBS students IKEA field trip. On September 23, 2015, for my Rutgers University graduate class in Marketing Assessment and Analysis, I was pleased to orchestrate a trip for 35 students in the MBS Master of Business & Science program. The field trip is part of course requirements to complete a semester-long project to analyze this brand’s customer experience (CX) strategy. What is Customer Experience (CX)? It is the realization that your brand isn’t your company.
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