• SOCIALFISH  |  MONDAY, FEBRUARY 20, 2017
    [Retail] How to leverage social media to target local users and build brand awareness
    Direct response ads see most success with online retail, as they encourage in-app purchases or conversion. It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data!  Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. When it comes to targeting, the more user information you have the better. FACEBOOK : Lookalike Audiences. Select your ideal audience size. TAKEAWAYS.
  • THE REALTIME REPORT  |  THURSDAY, FEBRUARY 16, 2017
    [Retail] Welcome To The Video Generation
    Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. It’s no surprise that influencer marketing is playing a growing role in the marketing mix for brands, retailers and agencies of all sizes.
  • TWIST IMAGE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Retail] Don't Throw Good Brand Money After Bad
    This article could also be called, "who says you can't go home?". I was in Orlando this morning, presenting to the  Retail Industry Leaders Association. grabbed a coffee with an old friend, who is now running marketing for a major retailer in the United States. Back to where the retailer was before their predecessor took over? This brand was much bigger than winning some advertising and retail awards. major retailer. retail. retail award. retail industry. retail industry leaders association. retailer. There was a problem.
  • TWIST IMAGE  |  TUESDAY, FEBRUARY 14, 2017
    [Retail] It's Not Easy To Be A Loving Brand These Days
    We've seen a major fashion retailer take it from all sides, because they stopped carrying the fashion line of the U.S. retail. retailer. Be careful what you wish for. Never has a sentiment been so true like it is for brands these day. We have never lived in a more politically-driven and open-social environment at the same time. Brands should be spinning like a top (in fact, a lot of them are). If you think back to the early days of social media, there was a commonly-held sentiment that brands came into social media kicking and screaming (for the most part). This is a fact.
  • THE REALTIME REPORT  |  FRIDAY, FEBRUARY 10, 2017
    [Retail] Social Selling For Your Business
    Additionally, these sites can directly link to retail sites for click-to-shop purposes, resulting in direct sales. Once you build a following, try partnering with retail brands that will pay you money each time you get that “like.” Social Selling For Your Business By Jessica Oaks. The multitude of digital and social communications platforms available to us has exponentially expanded our connections everywhere. The New Way of Direct and Indirect Marketing. Marketing strategies are changing to heavily incorporate the use of social media. ” Click To Tweet.
  • THE REALTIME REPORT  |  MONDAY, FEBRUARY 6, 2017
    [Retail] Building Teams
    Some of our work is currently in use by large brick and mortar retail companies that you probably walk into on a regular basis. Building Teams By Joshua Weiss. My name is Joshua Weiss and I’m the CEO of TeliApp, an actionable data insights company that specializes in deep machine learning with a focus on human behavior prediction and applied behavior analysis. Our SaaS product, Follow Us (built around our AI platform), enables businesses to grow their customer base by organically increasing their relevant online and social media footprint. We also build custom software for Fortune 100’s.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] 178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog. So if you’d like to create more product reviews on your blog – this one is for you. Listen to this episode in the player above or here on iTunes.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] 178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog. So if you’d like to create more product reviews on your blog – this one is for you. Listen to this episode in the player above or here on iTunes.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] PB178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog. So if you’d like to create more product reviews on your blog – this one is for you. Listen to this episode in the player above or here on iTunes.
  • PROBLOGGER  |  MONDAY, JANUARY 30, 2017
    [Retail] PB178: How to Get Products to Review on Your Blog
    There may be other organizations, particularly retailers. Look for places that will let you borrow the products that you want to review – number three – particularly retailers or places that might rent out that particular product. Strategies to Get Products to Review on Your Blog. In today’s lesson, I want to share 7 strategies that I used to get products to review on my first ever commercial blog – a camera review blog. So if you’d like to create more product reviews on your blog – this one is for you. Listen to this episode in the player above or here on iTunes.
  • CONVINCE & CONVERT  |  THURSDAY, JANUARY 26, 2017
    [Retail] 4 Video Contest Ideas to Boost Your Social Engagement
    Marketers, particularly in retail, are moving to forge agreements with influencers to promote a brand or product via their YouTube channels. Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. But what promotional strategies should marketers be considering when they think about video? Video for the sake of video isn’t enough. 
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] Digitize The Physical To Win At Business
    Let's say that you're a retail brand. They are digital, but will launch a POS system to bridge that and remove friction at the retail level. retail. retail brand. Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one: "everything is digital!" The sentiment is a romantic one: "we're not doing it, but if we kill that saying, we can claim that we do it all." amazon.
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] 2016 Holiday Social Ad Spend; What We’ve Learned
    That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front. This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. This past year we didn’t see the spikes we typically encounter. billion. That includes $122.9 billion in non-store sales which experienced a 12.6%
  • SOCIALMEDIA.BIZ  |  WEDNESDAY, JANUARY 25, 2017
    [Retail] 6 mobile app trends to watch in 2017
    Imagine walking into your favorite retail store and almost immediately your phone signals that you have a notification. Post by  Andrew Gazdecki. W ith the first few weeks of 2017 behind us, now feels like the best time to look at how mobile apps are going to change throughout the year. Mobile has made a big splash over the past five years, but there are still many businesses that are hesitant to invest in a mobile development strategy of their own. Small business owners are especially skeptical of mobile apps because of the assumed high price for these business tools. Conclusions.
  • MELTWATER  |  TUESDAY, JANUARY 24, 2017
    [Retail] How Millennials Are Changing Retail Patterns
    Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.
  • TWIST IMAGE  |  FRIDAY, JANUARY 20, 2017
    [Retail] The Pride And Prejudice Of Shopify
    Why would anyone think that they could be successful selling t-shirts online, when so many of the major retailers were doing their best to compete with Amazo n and outliers like Threadless were dominating the more alternative marketplace. Shopify was betting on being able to develop better and faster than those that were in the midst of already disrupting the retail business. . retail. retail business. retailer. This is a true story. This young man was recently out of college with a law degree, and was looking to grow his t-shirt business online. and offline.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, JANUARY 18, 2017
    [Retail] Twitter Phasing Out Buy Button?
    eCommerce Twitter amazon Applications apps BigCommerce Brody Berson Buy Buy Button Buy Now Demandware Donate Donate Button Donate Now Facebook Facebook Messenger Fancy Gumroad Ingrid Lunden messenger Musictoday Pinterest retailers Shopify Stripe TechcrunchTwitter appears to be waving bye-bye to its buy button. commerce platform Shopify  was one of several sites to launch the feature in October 2015 , and Ingrid Lunden  of TechCrunch  reported that merchants using Shopify are being notified that Twitter is “pivoting away” from its e-commerce focus.
  • THE REALTIME REPORT  |  SUNDAY, JANUARY 15, 2017
    [Retail] How to Maintain Your Company’s Success
    The temporary retail store will allow you to market your product in a specific area, allowing shoppers to interact with your brand while boosting your company’s profits. Westfield Pop offers a variety of pop up options for you to choose from, driving substantial foot traffic to your business and providing a short term retail solution for a long term plan. How to Maintain Your Company’s Success. One of the most rewarding moments in an entrepreneur’s life is watching their business grow successfully. Local Support. One of the best ways to grow your business is through local support.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JANUARY 13, 2017
    [Retail] New Year, New Social; 4 Quick Fixes to Tidy Up Your Social Media Channels
    This will allow your brand page to highlight initiatives or key features that are important to your audience, such as Location Pages for retailers and restaurants. While the rest of the world is packing into the gym and baking kale chips, marketers and social media pros are focusing on strategies, finalizing budgets , and laying out promotions for the upcoming year. While thinking big and thinking ahead is key to success, try starting January by editing some little features on your brand pages. Just think of this as your 1-mile jog in preparation of your upcoming marathon!
  • IGNITE SOCIAL MEDIA  |  THURSDAY, JANUARY 12, 2017
    [Retail] Five Brands That Won In Social This Past Holiday Season
    Most clothing retail companies have mobile apps to shop from when you’re on the go. For the 2016 holiday season clothing retail company, H&M, brilliantly partnered with visionary director Wes Anderson in creating a one of a kind short film to introduce their winter collection to consumers with a traveling-home-for-the-holidays Christmas narrative. Some may think the holidays are the most wonderful time of the year, while others consider it the most stressful. And the majority of us are with the latter.) Nordstrom Helps Santa Find a Gift for Mrs. Clause. Buy online.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, JANUARY 11, 2017
    [Retail] Facebook Extends Dynamic Ads Targeting to Users’ Web Activity
    Sharafi said as an example that the new targeting option now allows advertisers to retarget users who have been searching for red dresses across multiple retailers’ sites and who like posts and pages related to dresses, and he told Johnson: The top feedback and most common type of feedback that we hear is, “Hey, can you help me drive sales beyond people visiting my website and app, including new customers?” Facebook extended the targeting capabilities of its dynamic ads  to users’ web activity. What we can now do is say, “Who else is potentially in-market for these products?”.
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Retail] Why You Should Start a Blog in the New Year
    Personalising your business and providing value for money with your blog posts alongside your products ensure you’re that retailer that goes the extra mile. If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!). We each get a little something different out of blogging, on top of the benefits that are communal to us all. Let’s not get to the end of 2017 and wish you’d finally taken the plunge. It is.
  • PROBLOGGER  |  MONDAY, JANUARY 9, 2017
    [Retail] Why You Should Start a Blog in the New Year
    Personalising your business and providing value for money with your blog posts alongside your products ensure you’re that retailer that goes the extra mile. If you’re one of the millions of people thinking about starting a blog this year, well you’ve come to the right place! People start blogs for so many different reasons (and often continue them for others entirely!). We each get a little something different out of blogging, on top of the benefits that are communal to us all. Let’s not get to the end of 2017 and wish you’d finally taken the plunge. It is.
  • TWIST IMAGE  |  MONDAY, JANUARY 9, 2017
    [Retail] A More Elegant Question About The Future Of Retail
    2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and even some massive outlet campuses were experiencing. Look at the state of retail. big box retailer.
  • TWIST IMAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Retail] Smarts Brands Will Create Their Own Digital Products And Services
    Let's say you're a retailer. With that, if you are a retailer - and you have put some kind of digital commerce model in place - why would you not start developing and selling adjunct digital products and services? This was a brilliant play for Amazon and a sign of what's to come at retail and for brands.   . retail. retailer. Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. amazon.
  • SPROUT SOCIAL  |  WEDNESDAY, JANUARY 4, 2017
    [Retail] 6 Social Media Trends That Will Take Over 2017
    Throughout the year, expect retailers to find faster ways to make sales and limit purchasing decisions. There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. While it’s impossible to predict how the social media marketing landscape will change over the course of a year, we’re here to provide six social media trends marketers should keep an eye on in 2017: Jump to the Social Media Trends 2017 Infographic. 1.
  • SOCIALFISH  |  TUESDAY, JANUARY 3, 2017
    [Retail] The Importance of Marketing Diversification
    Retail, Frequency, and Monetary (RFM) was king, and you could leverage that to intelligently segment your audience to deliver mail pieces that were more relatable. This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Check out the first and second posts! ——– It is no secret that your audience no longer resides within one channel. Twenty years ago, all you needed was an effective direct mail plan. It was revolutionary! Do you subscribe to emails from them? Twitter?
  • THE REALTIME REPORT  |  TUESDAY, DECEMBER 27, 2016
    [Retail] How To Start A Mobile Marketing Strategy
    Whether you’re in healthcare, retail, hospitality, financial services or another industry, this marketing campaign can offer a personal way to engage with your customers, patients or clients. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel. How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. QR Codes.
  • SOCIALTIMES TWITTER  |  FRIDAY, DECEMBER 23, 2016
    [Retail] Success Stories From Twitter’s Front Lines
    Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. tool paused Twitter ads promoting breakfast items after 10 a.m.
  • AGORA PULSE  |  TUESDAY, DECEMBER 20, 2016
    [Retail] 5 Super Cool Facebook Messenger for Business Examples
    And the floral retailer isn’t relying solely on chatbots to enhance the shopping experience. Clothing retailer Spring is giving consumers their very own personal shopping assistant on Facebook Messenger. Communication is evolving into quick, short interactions. Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. This trend offers an opportunity to use Facebook Messenger for business. Fandango. In business, some companies live by the old adage: If you build it, they will come. And that’s exactly what Fandango is doing!
  • AUDIENSE  |  MONDAY, DECEMBER 19, 2016
    [Retail] The digital marketing trends & ideas to take into 2017, and beyond
    Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Smart solutions bring agencies, brands, and retailers together. In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Retail] Chatbots: The future of conversational commerce and marketing
    Creating conversations, not messaging. “We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. They’re applications that have linguistic structure. Improving the customer experience.
  • SPROUT SOCIAL  |  WEDNESDAY, DECEMBER 14, 2016
    [Retail] The Modern Guide to Social Media for Retail
    It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. Here are six tips to help you grow your retail business on social media: 1. Social media can be very rewarding for retailers, but you only get what you put into it. notcool.
  • PROBLOGGER  |  SUNDAY, DECEMBER 11, 2016
    [Retail] PB171: How I Doubled My Blogging Income and Had My Most Profitable Month Ever
    It usually would retail for $414. How I Doubled My Blogging Income to Achieve the Most Profitable Month. In today’s lesson, I want to talk about my blogs monetization strategy that is responsible for our biggest month of profit every year. Back in December 2010, I rather impulsively did something on my photography blog that led to our biggest month of earnings ever. It almost doubled a normal month of earnings on my blogs. It was our very first 12 deals of Christmas campaign. Further Resources on How I Doubled My Blogging Income and Had My Most Profitable Month Ever. Full Transcript.
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, DECEMBER 7, 2016
    [Retail] When It Comes to Facebook Posts, Size Matters
    Yaniv Makover  is co-founder and CEO of Keywee , a platform that enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, DECEMBER 6, 2016
    [Retail] Users Can Finally Touch the Oculus Touch
    The virtual reality controller launched with 54 gaming and experience titles , and it can be test-driven at more than 500 retailers in the U.S., Facebook Virtual Reality Canada France games Gaming Germany Oculus Avatars Oculus Touch Oculus VR retailers U.K.The long-awaited Oculus Touch  controller was released online  and in stores Tuesday. Canada, France, Germany and the U.K. Personalization platform Oculus Avatars  also launched Tuesday, and it is supported by several of the Oculus Touch launch titles. Readers: Will you check out the Oculus Touch?
  • UNMETRIC  |  SUNDAY, DECEMBER 4, 2016
    [Retail] 4 Ways your Brand Can Get Festive This Holiday Season
    The retail brand emphasized the spirit of giving. For instance, in the John Lewis ad, the retail brand reinforces the message that they should show their loved ones that they care, with the perfect gift from their store. A more condensed version of this article first appeared on the Constant Contact blog on November, 21st, 2016. Thanksgiving is a distant memory and Christmas is almost here! That is enough reason to start putting up Christmas decorations and start drinking eggnog. Well, it is certainly time for brands to get started on their holiday campaigns. November 6, 2015.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, DECEMBER 2, 2016
    [Retail] Snapchat Discover, Meet Facebook Collections?
    The social network began testing a feature called Collections in October 2012 , in which select retailers were able to add “collect” and “want” options and buy links to images of products. Facebook once again tested Collections in December of that year  with a mix of some of the retailers from the first test and some new partners, but the social network announced that it was shelving the feature  in February 2014. Next up on the list of Snapchat features cloned by Facebook  is Collections, the social network’s take on Snapchat Discover. Image courtesy of Shutterstock.
  • SIMPLY MEASURED  |  THURSDAY, DECEMBER 1, 2016
    [Retail] How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016
    With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. However, it is interesting to note that the only retailer that appears in top keywords for social conversation on both the days is Amazon , as the online retailer captured the largest share of conversations for both Black Friday and Cyber Monday. Consumers mentioned the retailer not just in the context of deals and sales but also as a convenient place to shop, in order to escape the crowd and queues in stores.
  • SOCIALMEDIA.BIZ  |  THURSDAY, DECEMBER 1, 2016
    [Retail] ‘Fourth Transformation’ book: Brace for impact
    As you read along, you find yourself largely agreeing with the authors’ conclusions that entertainment, retail shopping and other sectors will soon be transformed in fundamental ways. Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. Title : “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything”. Authors : Robert Scoble & Shel Israel. My rating : ☆☆☆☆☆. Release date:  December 7, 2016  on Amazon. A t the Launch Scale conference in San Francisco on Nov. They predict that by 2025 (holy crap!
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Retail] The Mobile Commerce Chicken And Egg Conundrum
    Still, the quote that we should all pay attention to is this one: "Mobile drove 47% of visits to retail websites, about 38% came from smartphones and 9% from tablets. retail website. This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer stampedes, fisticuffs and people behaving badly, these two days act as a key indicator as to how the holiday shopping season is going to roll out. Well, we're spending. Impressive. adobe.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 29, 2016
    [Retail] 3 Ways Retailers Can Leverage Facebook Location Pages
    In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. The post 3 Ways Retailers Can Leverage Facebook Location Pages appeared first on Ignite Social Media - The original social media agency. Display Store Information. Spread Local Messages.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, NOVEMBER 29, 2016
    [Retail] It’s Time to Take Facebook Seriously for Location Marketing
    Facebook’s local marketing tools aren’t just for retailers or restaurants. What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.”. If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. You have to start using them. Get your Facebook pages in order.
  • SPROUT SOCIAL  |  MONDAY, NOVEMBER 28, 2016
    [Retail] Social Media Ecommerce: The Complete Guide to Social Shopping
    When Wayfair, one of the world’s largest online retailers, needed to showcase a variety of images from a massive product catalog, it turned to carousel ads. Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Demographics.
  • UNMETRIC  |  MONDAY, NOVEMBER 28, 2016
    [Retail] Top 10 Black Friday Brand Social Media Posts
    In addition to getting extraordinary levels of engagement, I loved how they joined the conversation around a retail holiday. Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here. Brands took to social media to announce amazing discounts, contests and giveaways and more. Amazon.com.
  • MELTWATER  |  SUNDAY, NOVEMBER 27, 2016
    [Retail] Black Friday’s Retail Losers and Winners [Infographic]
    We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.
  • SIMPLY MEASURED  |  WEDNESDAY, NOVEMBER 23, 2016
    [Retail] What’s Driving Social Conversations This Shopping Season?
    Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. Social media users are already excited about their holiday shopping and are discussing about various deals, offers, retailers available to them. Top Retailers Being Discussed. The online retailer has been running Black Friday deals already and has announced that they would continue the offers for the next 35 days!
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 21, 2016
    [Retail] Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
    We’ve already seen some signs of this, with Snapchat and Foursquare announcing a deal to power geofilters with more data so that marketers can use to pinpoint where their ads are served – this enables advertisers to be far more specific with the locations their geofilters will be available, as Lauren Johnson explains in AdWeek : “A retailer could home in on a specific store location instead of zeroing in on the larger shopping center. What does the future look like for social media? Ready to jump in? The standardization of platforms. Create and share live video content.
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 18, 2016
    [Retail] Six Links Worthy Of Your Attention #335
    So, can this retail giant actually make the physical experience something truly unique, inspiring and in-line with the big brand that they created online? retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . An Integrated Perspective On The Future Of Mobility - McKinsey - Bloomberg. This big report from McKinsey is packed with data and speculation about what a mobile-first market looks like. Holy epic resource, Batman."  (Alistair for Hugh).
  • SIMPLY MEASURED  |  THURSDAY, NOVEMBER 17, 2016
    [Retail] [SAVE THE DATE] How to Create Content That Drives Better Results
    Andrew Rosch , Retail Marketing Manager at Trek Bicycles. Every social marketer wants to be able this answer in 2017: “How do I create content that drives better results?” ” There’s no one-size-fits-all method. Audiences and goals differ from brand to brand. On November 29th , we’re checking in with some of digital marketing’s top talent to explore what they do to create effective content. Add it to your calendar now! Google Calendar –  iCal ). So, who will be joining us? Jay Shemenski , Senior Digital Strategist at Hill Holiday. Social Media
  • SOCIALTIMES FACEBOOK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Retail] Facebook Testing New Multiproduct News Feed Ads
    Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosFacebook is testing a new type of multiproduct News Feed ad  with advertisers including Michael Kors  and Lowe’s. Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season. Readers: Have any of these ads made their way into your News Feeds ?
  • IGNITE SOCIAL MEDIA  |  WEDNESDAY, NOVEMBER 9, 2016
    [Retail] 5 Black Friday Social Media Campaigns and Tactics to Learn From
    On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. Some retailers, like Amazon, choose to celebrate Black Friday all season long. A mere two weeks from now, shoppers will flock to stores to pick up the best bargains of the year. Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts.
  • IGNITE SOCIAL MEDIA  |  TUESDAY, NOVEMBER 8, 2016
    [Retail] How the Pin Collective Could Reinvent Pinterest for Brands
    Given Pinteret’s status as a top traffic driver for retailers , this new approach could be a very powerful thing. At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas. However, look a little deeper and you’ll find that every board is a glimpse into someone’s innermost ideas and aspirations, making this database of persons, places and things a nearly invaluable tool to marketers and advertisers. Less Time, More Content. The result?
  • BUFFER SOCIAL  |  MONDAY, NOVEMBER 7, 2016
    [Retail] Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours
    based retail brands including Kate Spade, JackThreads, and Warby Parker for this test feature. Higher retail sales and tracking ability. This year alone, Instagram has released business profiles and features like Stories  and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to. It’d be great to have your thoughts in the comments, too! Incredibly, nothing. How exciting!
  • TWIST IMAGE  |  FRIDAY, NOVEMBER 4, 2016
    [Retail] Six Links Worthy Of Your Attention #333
    Inside the final days of Borders' bankruptcy -- and what Mike Edwards learned as its last CEO - Retail Dive. "I don't like what's happening to bookstores, magazine shops, publishing in general. I see it shrinking. Many people think it's about indie shops versus the big retailers. retail dive. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Eastern promise: gender lessons from the Islamic world - The Engineer.  Why is that?" amazon.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, NOVEMBER 4, 2016
    [Retail] 9 Things to Note Before Launching a Facebook Coupon Offers Campaign
    Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated ContentFacebook Offers  campaigns are a great way of promoting your products and/or services. Exclusive social fans. Holiday /seasonal. Influencer.
  • SOCIALTIMES FACEBOOK  |  THURSDAY, NOVEMBER 3, 2016
    [Retail] A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
    We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail  to show people the products available at their closest location in real-time and reach people likely to visit their stores. Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 billion monthly active users as of Sept. The company posted revenue of $7.01 billion in the third quarter of 2016, up 56 percent from $4.5 billion. billion.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 3, 2016
    [Retail] PB165: Interview with Daniel Flynn – Thankyou Cofounder
    We got a product in this one way retailer. Then, we need another retailer and you’re always moving forward. An Interview with Daniel Flynn – Co-founder of Thankyou. In today’s episode, we hear from Daniel Flynn, co-founder and Managing Director of Thankyou  a social enterprise that sells consumer products like water, nappies, hand sanitiser and much more here in Australia and soon to be New Zealand. They give 100% of their profits to end extreme poverty. Daniel closed day 1 at our event, a couple of months ago, with the most remarkable of keynotes. Thankyou. Radcasters.
  • PROBLOGGER  |  THURSDAY, NOVEMBER 3, 2016
    [Retail] PB165: Interview with Daniel Flynn – Thankyou Cofounder
    We got a product in this one way retailer. Then, we need another retailer and you’re always moving forward. An Interview with Daniel Flynn – Co-founder of Thankyou. In today’s episode, we hear from Daniel Flynn, co-founder and Managing Director of Thankyou  a social enterprise that sells consumer products like water, nappies, hand sanitiser and much more here in Australia and soon to be New Zealand. They give 100% of their profits to end extreme poverty. Daniel closed day 1 at our event, a couple of months ago, with the most remarkable of keynotes. Thankyou. Radcasters.
  • SOCIALTIMES TWITTER  |  WEDNESDAY, NOVEMBER 2, 2016
    [Retail] Twitter and the Holiday Shopping Season (Infographic)
    Infographics Twitter e-Commerce halloween Holiday Shopping Season mobile retailersYou may still be munching on Halloween candy , but the holiday shopping season  is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets and shop online more frequently. On the go: 38 percent of Twitter shoppers shopped when they were on the go.
  • PROBLOGGER  |  TUESDAY, OCTOBER 25, 2016
    [Retail] New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend
    For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer. Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation.  By ProBlogger Advertising Expert   Alita Harvey-Rodriguez of MilkIt Academy. It’s a tough world out there for bloggers. also understand the art of influential selling. Take Aussie start-up HiSmile for example.
  • AGORA PULSE  |  TUESDAY, OCTOBER 25, 2016
    [Retail] This Digital Agency Saves Hours Each Week Using Agorapulse
    Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. Problem: Hard to find their shiny needle in the social media tool haystack. Habiba El-Harthy, Acting Deputy Head of Social Media at SMS, tried a handful of social media management tools to publish her clients’ social content across social channels. Although she went through the paces with these tools, she never “felt the spark” that she thought she should. It was honestly perfect and easy to use.
  • SPROUT SOCIAL  |  THURSDAY, OCTOBER 20, 2016
    [Retail] How One Facebook Post Increased Referral Traffic by 6,166%
    It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. 19,680 shares.
  • SPROUT SOCIAL  |  WEDNESDAY, OCTOBER 19, 2016
    [Retail] How to Run Social Media Contests That Actually Increase Revenue
    In honor of Chocolate Week, UK homeware retailer Joseph Joseph held a Twitter contest giving out a hamper-full of chocolates. Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. Why Create Social Media Contests? Social Media Engagement.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 19, 2016
    [Retail] Cryptocurrency should appeal to regulators
    When you cut interest rates—whether it’s to increase spending or borrowing, or boost investment in equities or consumer confidence … whatever—you’ve got to wait a few months to randomly sample retailers and check in with banks, these types of things, to see how credit books have grown. This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. ” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation. Alex continued.
  • SPROUT SOCIAL  |  MONDAY, OCTOBER 17, 2016
    [Retail] Ultimate Guide to Social Media Marketing
    Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Pinterest added several features to make it easier for online retailers to showcase their products. Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. use Snapchat.
  • SIMPLY MEASURED  |  FRIDAY, OCTOBER 14, 2016
    [Retail] How Wayfair Made Instagram Its Strongest Social Channel
    Earlier this year, Wayfair, one of the world’s largest online destinations for home furnishings and décor, beat Amazon, Etsy, Nike, and Nordstrom to become the Internet Retailer of the Year, as ranked by Internet Retailer ®. It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research:  . 71% of consumers are likely to purchase an item based on social media referrals. 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions. follower growth. Download.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Retail] Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content
    Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. Content marketing has become an invaluable branding tool. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full of marketing possibilities. Take Denny’s, who have made an art form out […]. Branding Content Marketing Employee Branding Marketing Social Business The Social Employee Uncategorized
  • WAXING UNLYRICAL  |  MONDAY, OCTOBER 10, 2016
    [Retail] #SocialPR Spotlight: Mercy Chikowore
    Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met. And I hope, as you get to know her, you too will see what an incredible person she is, so deserving of being in the #SocialPR Spotlight. Listen.
  • TWIST IMAGE  |  SATURDAY, OCTOBER 8, 2016
    [Retail] Virtual Reality, Amazon Prime Air, Snapchat, Swiping Right For Sperm And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    national retail federation. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Check out Sephora 's amazing Virtual Artist. amazon prime air.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, OCTOBER 6, 2016
    [Retail] 5 Tips for Creating Spooktacular Halloween Social Media Content
    According to the National Retail Federation, Americans spend about $7 billion on Halloween-related goods each year. It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just a distant memory, and it’s time to start planning for the many holidays that are to come this time of year. First up is Halloween, which really kicks off the holiday consumer season. Basically, Americans really, really love Halloween. And love spending money on Halloween. Below are a few tips to help get you started this Halloween season. Show Up Early.
  • SIMPLY MEASURED  |  TUESDAY, OCTOBER 4, 2016
    [Retail] How Brands Are Using Instagram Stories to Impact the Buyer’s Journey
    The retailer has, in a very light-hearted way, captured both popular subjects in this Instagram story. As the retailer launched the fall-themed coffees, this story was perfectly crafted to capture the fall mood and at the same time announce the new products, driving awareness. For a retailer that sells millions of products, it is not possible to create a story for each one of them. However, a simple and fun story like this one helps build top-of-mind awareness about the retailer and also helps drive people to Amazon’s website, where they can then discover many other items.
  • SIMPLY MEASURED  |  THURSDAY, SEPTEMBER 29, 2016
    [Retail] How Starbucks Generates Over 270k in Engagement for Each Instagram Post
    Some of the creative themes the retailer has run are #StarbucksOnIce+Color, #StarbucksOnIce+Nature and #StarbucksOnIce+Floor, which, from a photography perspective, are really great combinations. It is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level , by creating dedicated pages for coffees on various platforms like Twitter and Instagram. Here we take a quick look at the brand’s performance on Instagram.
  • TWIST IMAGE  |  SUNDAY, SEPTEMBER 25, 2016
    [Retail] A Clearer View Of Augmented And Virtual Reality
    Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage."  But with AR and VR, "you can move within and through the retail experience. national retail federation.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, SEPTEMBER 20, 2016
    [Retail] New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
    Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads  for retail, and store visits optimization. The social network said in an email to SocialTimes that dynamic ads for retail enable retailers to upload their stores’ inventories to Facebook and automatically update their ad campaigns based on availability and users’ locations. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
  • SPROUT SOCIAL  |  TUESDAY, SEPTEMBER 20, 2016
    [Retail] Brooke B. Sellas From B-Squared Media on Starting a Social Media Agency
    The mix of our clients is everything from fashion to retail to pharma to tech to staffing—there’s no one industry. Brooke B. Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. Brooke recently spoke with Sprout about what it takes to start your own social media agency , the done-for-you social approach, and the importance of scaling when launching a business. How did you first get interested in social media? What is your marketing strategy?
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 13, 2016
    [Retail] How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond
    In this post we look at Whole Foods, one of the most reputed retailers in the world.  . On average, each Instagram post for Whole Foods received over 10K in engagement,making it the most engaging channel for the retailer. In the last few weeks, we have been looking at some of the world’s  top brands across  various industries, how they are using social media, and what tactics we can  learn from them. Measuring Your Digital Brand Impact Download. Whole Foods is hyperlocal not just via product offerings and in-store experiences, but also in their social marketing strategy.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, SEPTEMBER 8, 2016
    [Retail] The Importance of Off Channel Social Listening
    Retailer Website). For retail products (which includes some motor vehicles) two good sites to check for reviews before a purchase are Consumer Reports (membership site) and Consumer Search (free use). It’s helpful for travel brands, retailers and restaurants in particular, as locations are rated just as products are providing users an easy way to find out if they really want to go to Mexican Village Restaurant for dinner tonight. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. What do you do?
  • TALKWALKER SM  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Retail] 10 Brands Killing It On Instagram in 2016
    As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network. With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly produce engaging content? Adidas (@adidas). Screenshot from the Instagram account of Adidas. million followers.
  • SIMPLY MEASURED  |  TUESDAY, SEPTEMBER 6, 2016
    [Retail] Back to School on Social in 2016 [INFOGRAPHIC]
    “Back to School”  is a major event for retailers, especially those with young target demographics. According According to the National Retail Federation,  . Back-to-school and college spending ranks as the second biggest shopping season for retailers, after the winter holidays. But how is this retail event playing out on social? Some other need-to-know Back to School facts, care of NRF: Total spending for K-12 and college is expected to reach $75.8 billion, up from last year’s $68 billion. Total Back to School spending has grown 55% in the past 10 years.
  • WEBBIQUITY SMM  |  THURSDAY, SEPTEMBER 1, 2016
    [Retail] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency. On Social Media. during Ramadan.
  • TWIST IMAGE  |  THURSDAY, SEPTEMBER 1, 2016
    [Retail] Six Links Worthy Of Your Attention #324
    When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Entanglement - Cliff - Medium. This is a great short story. And the way it describes quantum computing -- 'The only difference is, instead of rendering the heaving bosom of you VR waif it's asking God to do your math homework.' -- is perfect. Nerdy, yes, but also thoughtful." Disruption much?"
  • SPROUT SOCIAL  |  TUESDAY, AUGUST 30, 2016
    [Retail] 11 Ways to Jumpstart Your Instagram Branding
    Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months. If you’re reading this and know you fall into this category–that’s fine–we’re here to help. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Don’t risk it.
  • BUFFER SOCIAL  |  MONDAY, AUGUST 29, 2016
    [Retail] Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
    This is great if you are a tourist attraction or school or even a retail store with a great physical space and environment! 10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories —  quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We believe so! 18 Creative Uses of Instagram Stories (and how you can do it too). Huffington Post. Techcrunch. Gary Vaynerchuk. Chris Burkard.
  • SOCIALTIMES FACEBOOK  |  TUESDAY, AUGUST 23, 2016
    [Retail] Marketers Must Balance Targeting With Audience Reach
    To be sure, more precise targeting will always be hugely valuable for marketers and retailers engaging in direct-response advertising, like Verizon  trying to sell phones and plans, Kayak  selling hotel rooms and flights and Bloomingdales  selling fashionable clothing. The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”.
  • SOCIALTIMES FACEBOOK  |  FRIDAY, AUGUST 19, 2016
    [Retail] How to Know You’re Getting the Best CPC for Your Facebook Campaign
    Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. Yaniv Makover is the co-founder and CEO of Keywee , a platform that enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. Advertising/Marketing Facebook A/B testing Ad Sets Cost Per Click cpc Keywee Publisers retailers Sampling Yaniv MakoverWe all want more for less. When to stop.
  • SIMPLY MEASURED  |  FRIDAY, AUGUST 19, 2016
    [Retail] McDonald’s Is Using These Social Strategies in Olympics 2016 [AND RESULTS]
    McDonald’s is the world’s leading global food retailer, with 36,000 locations worldwide, serving more than 64 million customers in 117 countries each day. The company has been committed to the Olympics since 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France. It has been associated with the Games since.  . While in the past McDonald’s has spent billions  to reinforce their brand during the Olympics, for Rio 2016, McDonald’s did not have anything Olympics-related to share until two weeks beforehand. How has this affected consumer sentiment for the brand?
  • SOCIALTIMES FACEBOOK  |  TUESDAY, AUGUST 16, 2016
    [Retail] Oculus Rift Pre-Orders Begin in Europe, Canada; Sept. 20 Ship Date
    Pre-orders for the Oculus Rift  headset are being accepted via retailers in Europe and Canada, with a ship date of Sept. Facebook’s Oculus VR  unit said in a blog post  that the suggested retail price for the Oculus Rift in Europe is £549/€699 ($716), adding that in-store demonstrations of the upcoming Oculus Touch  controller will begin worldwide in October. Oculus said in an email to SocialTimes that Rift demos will be available in more than 600 retail locations in the U.S., We’re also supporting developers to help them localize their games and experiences.
  • TWIST IMAGE  |  FRIDAY, AUGUST 12, 2016
    [Retail] Is Your Brand Story Documentary-Worthy (Like Shopify)?
    Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. retail. Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. brand that can connect its story (attributes, values, benefits, etc.) to a consumer (and keep it) will win. It's tough out there. and it's all happening online. and it's working. brand.
  • SIMPLY MEASURED  |  WEDNESDAY, AUGUST 10, 2016
    [Retail] How Are Staples, Walmart, and Target Dominating Back to School on Social?
    Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 Social media conversation for Back to School centers primarily around shopping, commercials, and giveaways, as various retailers start their promotions for the season. These shares might change in the coming weeks as other retailers step up their game and the BTS season gathers steam in August. billion this year. https://t.co/LokmtrNu6n
  • THE REALTIME REPORT  |  TUESDAY, AUGUST 9, 2016
    [Retail] How To Create A Work Environment That’s Rewarding and Productive For Your Employees
    In that time he’s placed nearly 500 business tenants in a new office, retail, commercial, industrial, or warehouse space rental. How To Create A Work Environment That’s Rewarding and Productive For Your Employees By Eli Russell. poorly designed workplace environment can have a potentially profound impact on the mood and productivity of employees, and it can also be harmful to your bottom line. Finding a commercial property to run your business should be a productive exercise when you look at the choices available on sites like www.jgmproperties.com. Let There Be Light.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 8, 2016
    [Retail] 10 Creative Brands Making Instagram Stories Now
    What Your Brand Can Try:  This is one of the most effective techniques a brand can try on Instagram Stories, especially retail brands. Last week, we explained  Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective.  But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. Metrics to Measure Brand on Social Download. That’s why I’ve done some scouting and found the early adopters of Instagram Stories. Beyond Yoga. Aritzia. BarkBox. J.Crew. J.
  • SIMPLY MEASURED  |  MONDAY, AUGUST 8, 2016
    [Retail] Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
    “Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of  The Shelf , can help. Scroll Scroll to learn: How dates — from school start dates to peak product purchase times — affect shopping patterns across the U.S. How mobile and digital trends are affecting purchasing decision-making. Courtesy of: The Shelf.
  • GEOFF LIVINGSTON  |  WEDNESDAY, AUGUST 3, 2016
    [Retail] The Real Pokémon Go Business Lessons
    If I was responsible for marketing a public venue, retail store, or restaurant that 1) had significant physical space and 2) wanted to attract younger users, I would explore this. Pokémon Go is the hottest thing to hit the Internet since SnapChat. Of course, now there are all sorts of marketing posts popping up espousing marketing lessons Pokémon Go. This wave of expert posts was foreseen. Much like the Oreo real-time marketing chatter that ensued after the 2013 Super Bowl power outage, the post-mortem focus is myopic. Word of Mouth Begins with Listening. Customers are revolting.
  • SOCIALMEDIA.BIZ  |  THURSDAY, JULY 28, 2016
    [Retail] The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next
    In the early days of push messaging there was an idea that retail businesses could use geo-location data to push offers to potential customers walking past a store front. Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world. T hat’s it. We’re done. It seems like everyone in the world has a smartphone. Every smartphone in the world has at least one messaging app installed. Probably more. Check your phone right now. The global messaging market is saturated. client). JD Lasica
  • IGNITE SOCIAL MEDIA  |  TUESDAY, JULY 19, 2016
    [Retail] 3 New Social Media Ad Formats that Every Brand Should Use
    Here are some proven and upcoming formats that are expected to bring great results for retailers. You can also select one of nine call-to-action buttons to appear on each carousel card, with many retailer-friendly options such as, Apply Now, Book Now, Contact Us, Donate Now, Download, Learn More, Shop Now, Sign Up, and Watch More. If you are a brand or retailer that is looking for a new way to increase engagements and click-through rates on your social media ads, be sure to try one of these three social media ad formats and tell us how it works. Facebook Carousel Ads.
  • SOCIALTIMES TWITTER  |  FRIDAY, JULY 15, 2016
    [Retail] How Twitter Users Feel About Their Jobs (Report)
    Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers. Infographics Twitter Beverages Brandwatch Carpenters East Coast Education Finance food Gallup Health Care Heavy Equipment Operators Idaho Job Satisfaction Manufacturing Michigan Monster Montana North Dakota Nursing polls Retail Technical Support travel West CoastAccording to the most recent Gallup data , 70 percent of American workers are disengaged at work. This year’s study of more than 2 million tweets yielded some interesting shifts in perspective.
  • SPROUT SOCIAL  |  THURSDAY, JULY 14, 2016
    [Retail] Introducing the Tag Report: Analyze Performance Across Your Tagged Messages
    For instance, let’s say you’re a retail brand that runs a social campaign around a summer promotion. Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. Analyze Tagged Messages.
  • UNMETRIC  |  TUESDAY, JULY 12, 2016
    [Retail] How to Ideate a Winning Back-to-School Campaign
    Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. Compared to say, retail brands, QSR brands put out a negligible amount of content around back-to-school. Working on a back-to-school campaign really pays off. Literally. Did you know that on average, every family (with children in grades K-12) spends about $ 630 on back-to-school merchandise alone? We’ve all grown up watching innumerable TV ads that made us hate our hand-me-downs.
  • IGNITE SOCIAL MEDIA  |  FRIDAY, JULY 8, 2016
    [Retail] 3 Social Media Trends in Fashion that Retailers Should Leverage
    So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. The post 3 Social Media Trends in Fashion that Retailers Should Leverage appeared first on Ignite Social Media - The original social media agency. When social media shakes up the fashion industry , what do you do? It’s like the old saying goes, “If you can’t beat ‘em, join ‘em.” Using Influencers.
<< 1 2 3 ... 12 13 >>