[Retail] Snapchat Discover, Meet Facebook Collections?
    The social network began testing a feature called Collections in October 2012 , in which select retailers were able to add “collect” and “want” options and buy links to images of products. Facebook once again tested Collections in December of that year  with a mix of some of the retailers from the first test and some new partners, but the social network announced that it was shelving the feature  in February 2014. Next up on the list of Snapchat features cloned by Facebook  is Collections, the social network’s take on Snapchat Discover. Image courtesy of Shutterstock.
    [Retail] How Amazon Ruled Social Media Conversations on Black Friday and Cyber Monday 2016
    With retailers like Amazon and Walmart extending the dates for deals and sales, we should all have been able to knock a few things off our shopping lists. However, it is interesting to note that the only retailer that appears in top keywords for social conversation on both the days is Amazon , as the online retailer captured the largest share of conversations for both Black Friday and Cyber Monday. Consumers mentioned the retailer not just in the context of deals and sales but also as a convenient place to shop, in order to escape the crowd and queues in stores.
    [Retail] ‘Fourth Transformation’ book: Brace for impact
    As you read along, you find yourself largely agreeing with the authors’ conclusions that entertainment, retail shopping and other sectors will soon be transformed in fundamental ways. Book review: A clear-eyed look at the mind-blowing changes in spatial computing dead ahead. Title : “The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything”. Authors : Robert Scoble & Shel Israel. My rating : ☆☆☆☆☆. Release date:  December 7, 2016  on Amazon. A t the Launch Scale conference in San Francisco on Nov. They predict that by 2025 (holy crap!
    [Retail] The Mobile Commerce Chicken And Egg Conundrum
    Still, the quote that we should all pay attention to is this one: "Mobile drove 47% of visits to retail websites, about 38% came from smartphones and 9% from tablets. retail website. This was a big week for shopping. Unless you have been living under a rock in North America, we had both Black Friday and Cyber Monday take place this past week. Beyond the riot police and YouTube filming of customer stampedes, fisticuffs and people behaving badly, these two days act as a key indicator as to how the holiday shopping season is going to roll out. Well, we're spending. Impressive. adobe.
    [Retail] 3 Ways Retailers Can Leverage Facebook Location Pages
    In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. The post 3 Ways Retailers Can Leverage Facebook Location Pages appeared first on Ignite Social Media - The original social media agency. Display Store Information. Spread Local Messages.
    [Retail] It’s Time to Take Facebook Seriously for Location Marketing
    Facebook’s local marketing tools aren’t just for retailers or restaurants. What’s your location marketing strategy for Facebook? How often do you update your pages? For many businesses, the answers are, “I don’t have one,” and, “Whenever we can.”. If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. You have to start using them. Get your Facebook pages in order.
    [Retail] Social Media Ecommerce: The Complete Guide to Social Shopping
    When Wayfair, one of the world’s largest online retailers, needed to showcase a variety of images from a massive product catalog, it turned to carousel ads. Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Consumers today are online, they’re mobile and they’re very social. And don’t think brands haven’t noticed the shift. It’s up to brands to move to social to find new customers. Demographics.
    [Retail] Top 10 Black Friday Brand Social Media Posts
    In addition to getting extraordinary levels of engagement, I loved how they joined the conversation around a retail holiday. Have you ever thought that the Thanksgiving meal is meant to give you all the energy to deal with Black Friday? If you had better luck than I did, you probably got the Black Friday deal you had your eyes own. Sometimes I forget that I can use Discover to find exciting deals. Who said it was only useful for content creators? Hmm, maybe I’m onto something here. Brands took to social media to announce amazing discounts, contests and giveaways and more. Amazon.com.
    [Retail] Black Friday’s Retail Losers and Winners [Infographic]
    We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.
    [Retail] What’s Driving Social Conversations This Shopping Season?
    Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture the maximum share of wallet from the consumers. Social media users are already excited about their holiday shopping and are discussing about various deals, offers, retailers available to them. Top Retailers Being Discussed. The online retailer has been running Black Friday deals already and has announced that they would continue the offers for the next 35 days!
    [Retail] Where Social Media Is Headed in 2017: The Biggest Trends to Watch For
    We’ve already seen some signs of this, with Snapchat and Foursquare announcing a deal to power geofilters with more data so that marketers can use to pinpoint where their ads are served – this enables advertisers to be far more specific with the locations their geofilters will be available, as Lauren Johnson explains in AdWeek : “A retailer could home in on a specific store location instead of zeroing in on the larger shopping center. What does the future look like for social media? Ready to jump in? The standardization of platforms. Create and share live video content.
    [Retail] Six Links Worthy Of Your Attention #335
    So, can this retail giant actually make the physical experience something truly unique, inspiring and in-line with the big brand that they created online? retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . An Integrated Perspective On The Future Of Mobility - McKinsey - Bloomberg. This big report from McKinsey is packed with data and speculation about what a mobile-first market looks like. Holy epic resource, Batman."  (Alistair for Hugh).
    [Retail] [SAVE THE DATE] How to Create Content That Drives Better Results
    Andrew Rosch , Retail Marketing Manager at Trek Bicycles. Every social marketer wants to be able this answer in 2017: “How do I create content that drives better results?” ” There’s no one-size-fits-all method. Audiences and goals differ from brand to brand. On November 29th , we’re checking in with some of digital marketing’s top talent to explore what they do to create effective content. Add it to your calendar now! Google Calendar –  iCal ). So, who will be joining us? Jay Shemenski , Senior Digital Strategist at Hill Holiday. Social Media
    [Retail] Facebook Testing New Multiproduct News Feed Ads
    Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. Advertising/Marketing Facebook Adweek Dynamic Ads e-Commerce Holiday Shopping Season images Lowe's Marty Swant Michael Kors News Feed Photos retailers VideosFacebook is testing a new type of multiproduct News Feed ad  with advertisers including Michael Kors  and Lowe’s. Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season. Readers: Have any of these ads made their way into your News Feeds ?
    [Retail] 5 Black Friday Social Media Campaigns and Tactics to Learn From
    On the other hand, REI has to close its retail stores and turn off online sales to truly deliver the message of this campaign, and that means they are getting no store traffic or website sales on one of the biggest shopping days of the year. Some retailers, like Amazon, choose to celebrate Black Friday all season long. A mere two weeks from now, shoppers will flock to stores to pick up the best bargains of the year. Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts.
    [Retail] How the Pin Collective Could Reinvent Pinterest for Brands
    Given Pinteret’s status as a top traffic driver for retailers , this new approach could be a very powerful thing. At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas. However, look a little deeper and you’ll find that every board is a glimpse into someone’s innermost ideas and aspirations, making this database of persons, places and things a nearly invaluable tool to marketers and advertisers. Less Time, More Content. The result?
    [Retail] Shopping on Instagram: Get the Complete Details and What it Means for Businesses Like Yours
    based retail brands including Kate Spade, JackThreads, and Warby Parker for this test feature. Higher retail sales and tracking ability. This year alone, Instagram has released business profiles and features like Stories  and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to. It’d be great to have your thoughts in the comments, too! Incredibly, nothing. How exciting!
    [Retail] Six Links Worthy Of Your Attention #333
    Inside the final days of Borders' bankruptcy -- and what Mike Edwards learned as its last CEO - Retail Dive. "I don't like what's happening to bookstores, magazine shops, publishing in general. I see it shrinking. Many people think it's about indie shops versus the big retailers. retail dive. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Eastern promise: gender lessons from the Islamic world - The Engineer.  Why is that?" amazon.
    [Retail] 9 Things to Note Before Launching a Facebook Coupon Offers Campaign
    Advertising/Marketing Facebook A/B testing analytics Applications apps Bookmarks brand awareness ChameleonJohn Coupons Customer Loyalty Digital Strategy Consulting e-Commerce Email Engagement Holiday Shopping Season influencer marketing Influencers Insights Kohl's Landing Pages Laurynas Skupas Likes Load Times Loyalty measurement Metrics mobile Offers Post Scheduling retailers Scheduled Posts Shares smartphones Technomic User-Generated ContentFacebook Offers  campaigns are a great way of promoting your products and/or services. Exclusive social fans. Holiday /seasonal. Influencer.
    [Retail] A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
    We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. Businesses can use dynamic ads for retail  to show people the products available at their closest location in real-time and reach people likely to visit their stores. Beat the Street, indeed: Facebook’s third-quarter-2016 financial results exceeded Wall Street’s projections across the board, and the social network now boasts 1.79 billion monthly active users as of Sept. The company posted revenue of $7.01 billion in the third quarter of 2016, up 56 percent from $4.5 billion. billion.
    [Retail] PB165: Interview with Daniel Flynn – Thankyou Cofounder
    We got a product in this one way retailer. Then, we need another retailer and you’re always moving forward. An Interview with Daniel Flynn – Co-founder of Thankyou. In today’s episode, we hear from Daniel Flynn, co-founder and Managing Director of Thankyou  a social enterprise that sells consumer products like water, nappies, hand sanitiser and much more here in Australia and soon to be New Zealand. They give 100% of their profits to end extreme poverty. Daniel closed day 1 at our event, a couple of months ago, with the most remarkable of keynotes. Thankyou. Radcasters.
    [Retail] PB165: Interview with Daniel Flynn – Thankyou Cofounder
    We got a product in this one way retailer. Then, we need another retailer and you’re always moving forward. An Interview with Daniel Flynn – Co-founder of Thankyou. In today’s episode, we hear from Daniel Flynn, co-founder and Managing Director of Thankyou  a social enterprise that sells consumer products like water, nappies, hand sanitiser and much more here in Australia and soon to be New Zealand. They give 100% of their profits to end extreme poverty. Daniel closed day 1 at our event, a couple of months ago, with the most remarkable of keynotes. Thankyou. Radcasters.
    [Retail] Twitter and the Holiday Shopping Season (Infographic)
    Infographics Twitter e-Commerce halloween Holiday Shopping Season mobile retailersYou may still be munching on Halloween candy , but the holiday shopping season  is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets and shop online more frequently. On the go: 38 percent of Twitter shoppers shopped when they were on the go.
    [Retail] New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend
    For over a decade Alita has worked with global brands including SAP, Experian, SEMRush, TS14+, Estee Lauder, Myer & Online Retailer. Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation.  By ProBlogger Advertising Expert   Alita Harvey-Rodriguez of MilkIt Academy. It’s a tough world out there for bloggers. also understand the art of influential selling. Take Aussie start-up HiSmile for example.
    [Retail] This Digital Agency Saves Hours Each Week Using Agorapulse
    Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. Problem: Hard to find their shiny needle in the social media tool haystack. Habiba El-Harthy, Acting Deputy Head of Social Media at SMS, tried a handful of social media management tools to publish her clients’ social content across social channels. Although she went through the paces with these tools, she never “felt the spark” that she thought she should. It was honestly perfect and easy to use.
    [Retail] How One Facebook Post Increased Referral Traffic by 6,166%
    It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. Composing a social post that resonates with a client’s target audience and is amplified organically is one of the biggest thrills a social media marketer can experience. This August our team at Thin Pig Media experienced that thrill. We created a Facebook post for our client, Barn Pros, that received 5,404,650 organic impressions–roughly the population of Finland. 19,680 shares.
    [Retail] How to Run Social Media Contests That Actually Increase Revenue
    In honor of Chocolate Week, UK homeware retailer Joseph Joseph held a Twitter contest giving out a hamper-full of chocolates. Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. Why Create Social Media Contests? Social Media Engagement.
    [Retail] Cryptocurrency should appeal to regulators
    When you cut interest rates—whether it’s to increase spending or borrowing, or boost investment in equities or consumer confidence … whatever—you’ve got to wait a few months to randomly sample retailers and check in with banks, these types of things, to see how credit books have grown. This has been a great series of conversations with cryptocurrency expert Alex Tapscott, and we’re just about done. ” In previous conversations, we delved into the issue of security, trust and the structure and solidity of blockchains, bitcoin’s major technical innovation. Alex continued.
    [Retail] Ultimate Guide to Social Media Marketing
    Since its main demographic is women between the ages 18-29, companies in the fashion, retail, DIY and other visually-driven industries have seen great success. Pinterest added several features to make it easier for online retailers to showcase their products. Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. use Snapchat.
    [Retail] How Wayfair Made Instagram Its Strongest Social Channel
    Earlier this year, Wayfair, one of the world’s largest online destinations for home furnishings and décor, beat Amazon, Etsy, Nike, and Nordstrom to become the Internet Retailer of the Year, as ranked by Internet Retailer ®. It is becoming increasingly obvious how important a role social media plays in e-commerce. According to recent research:  . 71% of consumers are likely to purchase an item based on social media referrals. 81% of consumers admit that recommendations and posts from family and friends directly impacted on their buying decisions. follower growth. Download.
    [Retail] Learn to Create Contagious Employee Stories [AMA Workshop] #ContentMarketing #Content
    Brands of all sizes use it, from global giants to mom-and-pop retailers and everything in between. Content marketing has become an invaluable branding tool. The beauty of social media in general, and content marketing in particular, is that it’s a wide-open world full of marketing possibilities. Take Denny’s, who have made an art form out […]. Branding Content Marketing Employee Branding Marketing Social Business The Social Employee Uncategorized
    [Retail] #SocialPR Spotlight: Mercy Chikowore
    Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. This week I’m thrilled to feature Mercy Chikowore – a bona fide Social PR Virtuoso and good friend – in the Social PR Spotlight! I’ve known Mercy so long now, I don’t even remember how we met. And I hope, as you get to know her, you too will see what an incredible person she is, so deserving of being in the #SocialPR Spotlight. Listen.
    [Retail] Virtual Reality, Amazon Prime Air, Snapchat, Swiping Right For Sperm And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    national retail federation. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away. morning show. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed:  . Check out Sephora 's amazing Virtual Artist. amazon prime air.
    [Retail] 5 Tips for Creating Spooktacular Halloween Social Media Content
    According to the National Retail Federation, Americans spend about $7 billion on Halloween-related goods each year. It feels like just yesterday we were planning our brand’s summer content. Now BBQs, road trips, and fireworks are just a distant memory, and it’s time to start planning for the many holidays that are to come this time of year. First up is Halloween, which really kicks off the holiday consumer season. Basically, Americans really, really love Halloween. And love spending money on Halloween. Below are a few tips to help get you started this Halloween season. Show Up Early.
    [Retail] How Brands Are Using Instagram Stories to Impact the Buyer’s Journey
    The retailer has, in a very light-hearted way, captured both popular subjects in this Instagram story. As the retailer launched the fall-themed coffees, this story was perfectly crafted to capture the fall mood and at the same time announce the new products, driving awareness. For a retailer that sells millions of products, it is not possible to create a story for each one of them. However, a simple and fun story like this one helps build top-of-mind awareness about the retailer and also helps drive people to Amazon’s website, where they can then discover many other items.
    [Retail] How Starbucks Generates Over 270k in Engagement for Each Instagram Post
    Some of the creative themes the retailer has run are #StarbucksOnIce+Color, #StarbucksOnIce+Nature and #StarbucksOnIce+Floor, which, from a photography perspective, are really great combinations. It is #NationalCoffeeDay and, since we are in Seattle, it would be strange not to talk about Starbucks. The brand has not just been transforming itself for the digital world–it has taken marketing on social networks to a new level , by creating dedicated pages for coffees on various platforms like Twitter and Instagram. Here we take a quick look at the brand’s performance on Instagram.
    [Retail] A Clearer View Of Augmented And Virtual Reality
    Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage."  But with AR and VR, "you can move within and through the retail experience. national retail federation.
    [Retail] New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
    Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads  for retail, and store visits optimization. The social network said in an email to SocialTimes that dynamic ads for retail enable retailers to upload their stores’ inventories to Facebook and automatically update their ad campaigns based on availability and users’ locations. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
    [Retail] Brooke B. Sellas From B-Squared Media on Starting a Social Media Agency
    The mix of our clients is everything from fashion to retail to pharma to tech to staffing—there’s no one industry. Brooke B. Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. Brooke recently spoke with Sprout about what it takes to start your own social media agency , the done-for-you social approach, and the importance of scaling when launching a business. How did you first get interested in social media? What is your marketing strategy?
    [Retail] How Whole Foods Keeps Their Audience Engaged on Instagram and Beyond
    In this post we look at Whole Foods, one of the most reputed retailers in the world.  . On average, each Instagram post for Whole Foods received over 10K in engagement,making it the most engaging channel for the retailer. In the last few weeks, we have been looking at some of the world’s  top brands across  various industries, how they are using social media, and what tactics we can  learn from them. Measuring Your Digital Brand Impact Download. Whole Foods is hyperlocal not just via product offerings and in-store experiences, but also in their social marketing strategy.
    [Retail] The Importance of Off Channel Social Listening
    Retailer Website). For retail products (which includes some motor vehicles) two good sites to check for reviews before a purchase are Consumer Reports (membership site) and Consumer Search (free use). It’s helpful for travel brands, retailers and restaurants in particular, as locations are rated just as products are providing users an easy way to find out if they really want to go to Mexican Village Restaurant for dinner tonight. It’s quite easy for brands to know what their customers want by seeing what they are saying on their social channels. What do you do?
    [Retail] 10 Brands Killing It On Instagram in 2016
    As a fashion brand, it’s hard to stand out on Instagram because of the amount of competition – retail and luxury brands are the most represented sector on the social network. With over 500 million monthly active users , Instagram has become a prime target for brands trying to reach new audience segments. After all, an image is worth a thousand words (and works in several languages). Yet how do you make the most of this social network? How do you regularly produce engaging content? Adidas (@adidas). Screenshot from the Instagram account of Adidas. million followers.
    [Retail] Back to School on Social in 2016 [INFOGRAPHIC]
    “Back to School”  is a major event for retailers, especially those with young target demographics. According According to the National Retail Federation,  . Back-to-school and college spending ranks as the second biggest shopping season for retailers, after the winter holidays. But how is this retail event playing out on social? Some other need-to-know Back to School facts, care of NRF: Total spending for K-12 and college is expected to reach $75.8 billion, up from last year’s $68 billion. Total Back to School spending has grown 55% in the past 10 years.
    [Retail] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Marketers can face challenges during such expansions, however. They also need cultural fluency. On Social Media. during Ramadan.
    [Retail] Six Links Worthy Of Your Attention #324
    When we think of hacking, we tend to think of the nefarious hacks against major retailers, our credit cards, etc. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another:  . Entanglement - Cliff - Medium. This is a great short story. And the way it describes quantum computing -- 'The only difference is, instead of rendering the heaving bosom of you VR waif it's asking God to do your math homework.' -- is perfect. Nerdy, yes, but also thoughtful." Disruption much?"
    [Retail] 11 Ways to Jumpstart Your Instagram Branding
    Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. Starting your Instagram branding from scratch can seem like a tall order task. Far too often we see brands on Instagram turn their channels into graveyards. Typically you see about 15 photos, 150 followers and zero updates in the last couple of months. If you’re reading this and know you fall into this category–that’s fine–we’re here to help. Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. Don’t risk it.
    [Retail] Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
    This is great if you are a tourist attraction or school or even a retail store with a great physical space and environment! 10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories —  quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring? We believe so! 18 Creative Uses of Instagram Stories (and how you can do it too). Huffington Post. Techcrunch. Gary Vaynerchuk. Chris Burkard.
    [Retail] Marketers Must Balance Targeting With Audience Reach
    To be sure, more precise targeting will always be hugely valuable for marketers and retailers engaging in direct-response advertising, like Verizon  trying to sell phones and plans, Kayak  selling hotel rooms and flights and Bloomingdales  selling fashionable clothing. The Wall Street Journal recently published a story that caused some alarm in marketing circles: “ P&G to Scale Back Targeted Facebook Ads.” A more representative, albeit longer, headline would have been: “P&G to Scale Back Highly Targeted Ads in Order to Increase Broader Reach Buys on Facebook.”.
    [Retail] How to Know You’re Getting the Best CPC for Your Facebook Campaign
    Whether you’re an online retailer promoting your products or a publisher trying to get your articles in front of the right eyes, we all want to pay as little as we can while driving as much traffic as possible to our sites. Yaniv Makover is the co-founder and CEO of Keywee , a platform that enables the creation, distribution and measurement of content that drives business results for publishers, retailers and brands. Advertising/Marketing Facebook A/B testing Ad Sets Cost Per Click cpc Keywee Publisers retailers Sampling Yaniv MakoverWe all want more for less. When to stop.
    [Retail] McDonald’s Is Using These Social Strategies in Olympics 2016 [AND RESULTS]
    McDonald’s is the world’s leading global food retailer, with 36,000 locations worldwide, serving more than 64 million customers in 117 countries each day. The company has been committed to the Olympics since 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France. It has been associated with the Games since.  . While in the past McDonald’s has spent billions  to reinforce their brand during the Olympics, for Rio 2016, McDonald’s did not have anything Olympics-related to share until two weeks beforehand. How has this affected consumer sentiment for the brand?
    [Retail] Oculus Rift Pre-Orders Begin in Europe, Canada; Sept. 20 Ship Date
    Pre-orders for the Oculus Rift  headset are being accepted via retailers in Europe and Canada, with a ship date of Sept. Facebook’s Oculus VR  unit said in a blog post  that the suggested retail price for the Oculus Rift in Europe is £549/€699 ($716), adding that in-store demonstrations of the upcoming Oculus Touch  controller will begin worldwide in October. Oculus said in an email to SocialTimes that Rift demos will be available in more than 600 retail locations in the U.S., We’re also supporting developers to help them localize their games and experiences.
    [Retail] Is Your Brand Story Documentary-Worthy (Like Shopify)?
    Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. retail. Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? Brands have been trying forever to tell a unique, powerful and emotive story. The reason for doing this is simple: connection. brand that can connect its story (attributes, values, benefits, etc.) to a consumer (and keep it) will win. It's tough out there. and it's all happening online. and it's working. brand.
    [Retail] How Are Staples, Walmart, and Target Dominating Back to School on Social?
    Not many people know that Back to School is the next biggest shopping season after the winter holidays, but it is: according to the National Retail Federation’s 2016 report, total spending during the Back to School season is expected to reach $75.8 Social media conversation for Back to School centers primarily around shopping, commercials, and giveaways, as various retailers start their promotions for the season. These shares might change in the coming weeks as other retailers step up their game and the BTS season gathers steam in August. billion this year. https://t.co/LokmtrNu6n
    [Retail] How To Create A Work Environment That’s Rewarding and Productive For Your Employees
    In that time he’s placed nearly 500 business tenants in a new office, retail, commercial, industrial, or warehouse space rental. How To Create A Work Environment That’s Rewarding and Productive For Your Employees By Eli Russell. poorly designed workplace environment can have a potentially profound impact on the mood and productivity of employees, and it can also be harmful to your bottom line. Finding a commercial property to run your business should be a productive exercise when you look at the choices available on sites like www.jgmproperties.com. Let There Be Light.
    [Retail] 10 Creative Brands Making Instagram Stories Now
    What Your Brand Can Try:  This is one of the most effective techniques a brand can try on Instagram Stories, especially retail brands. Last week, we explained  Instagram Stories, broke down how they compare to Snapchat, and gave you the marketers’ perspective.  But we know that, even when you have the facts, sometimes you need a little creative inspiration to get your social content machine whirring. Metrics to Measure Brand on Social Download. That’s why I’ve done some scouting and found the early adopters of Instagram Stories. Beyond Yoga. Aritzia. BarkBox. J.Crew. J.
    [Retail] Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]
    “Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of  The Shelf , can help. Scroll Scroll to learn: How dates — from school start dates to peak product purchase times — affect shopping patterns across the U.S. How mobile and digital trends are affecting purchasing decision-making. Courtesy of: The Shelf.
    [Retail] The Real Pokémon Go Business Lessons
    If I was responsible for marketing a public venue, retail store, or restaurant that 1) had significant physical space and 2) wanted to attract younger users, I would explore this. Pokémon Go is the hottest thing to hit the Internet since SnapChat. Of course, now there are all sorts of marketing posts popping up espousing marketing lessons Pokémon Go. This wave of expert posts was foreseen. Much like the Oreo real-time marketing chatter that ensued after the 2013 Super Bowl power outage, the post-mortem focus is myopic. Word of Mouth Begins with Listening. Customers are revolting.
    [Retail] The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next
    In the early days of push messaging there was an idea that retail businesses could use geo-location data to push offers to potential customers walking past a store front. Photo courtesy of Sean MacEntee, flickr, CC BY 2.0. While some say we’ve mastered the art of messaging, businesses still feel left out of the messaging world. T hat’s it. We’re done. It seems like everyone in the world has a smartphone. Every smartphone in the world has at least one messaging app installed. Probably more. Check your phone right now. The global messaging market is saturated. client). JD Lasica
    [Retail] 3 New Social Media Ad Formats that Every Brand Should Use
    Here are some proven and upcoming formats that are expected to bring great results for retailers. You can also select one of nine call-to-action buttons to appear on each carousel card, with many retailer-friendly options such as, Apply Now, Book Now, Contact Us, Donate Now, Download, Learn More, Shop Now, Sign Up, and Watch More. If you are a brand or retailer that is looking for a new way to increase engagements and click-through rates on your social media ads, be sure to try one of these three social media ad formats and tell us how it works. Facebook Carousel Ads.
    [Retail] How Twitter Users Feel About Their Jobs (Report)
    Overall, food and beverage industry workers are still pretty unhappy with their work, as are retail and finance industry workers. Infographics Twitter Beverages Brandwatch Carpenters East Coast Education Finance food Gallup Health Care Heavy Equipment Operators Idaho Job Satisfaction Manufacturing Michigan Monster Montana North Dakota Nursing polls Retail Technical Support travel West CoastAccording to the most recent Gallup data , 70 percent of American workers are disengaged at work. This year’s study of more than 2 million tweets yielded some interesting shifts in perspective.
    [Retail] Introducing the Tag Report: Analyze Performance Across Your Tagged Messages
    For instance, let’s say you’re a retail brand that runs a social campaign around a summer promotion. Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns. Analyze Tagged Messages.
  • UNMETRIC  |  TUESDAY, JULY 12, 2016
    [Retail] How to Ideate a Winning Back-to-School Campaign
    Here’s how the Discover feed for the most engaging content from the Retail industry looks like – Take a quick glance at the words that brands commonly used in their back-to-school campaigns. Compared to say, retail brands, QSR brands put out a negligible amount of content around back-to-school. Working on a back-to-school campaign really pays off. Literally. Did you know that on average, every family (with children in grades K-12) spends about $ 630 on back-to-school merchandise alone? We’ve all grown up watching innumerable TV ads that made us hate our hand-me-downs.
    [Retail] 3 Social Media Trends in Fashion that Retailers Should Leverage
    So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. The post 3 Social Media Trends in Fashion that Retailers Should Leverage appeared first on Ignite Social Media - The original social media agency. When social media shakes up the fashion industry , what do you do? It’s like the old saying goes, “If you can’t beat ‘em, join ‘em.” Using Influencers.
    [Retail] Email Automation: The Essential Guide to Email Marketing Automation
    For example, for this retailer it makes perfect sense to send an initial offer in the very first email. If you are not investing in email automation, you are seriously reducing the amount of revenue you can generate with your business. If you are unsure of everything email automation can do for you, then read on… Email is dead, long live email! Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Well, this guide will help. Report by eMarketer. What is email automation (or email marketing automation)?
    [Retail] The Top 7 Email Marketing Automation Lifecycle Triggers Every Blogger Should Implement.
    Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation. By ProBlogger Marketing Expert Alita Harvey-Rodriguez. You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! ” To this, I say: Don’t stress! There are some nightmare examples out there. Activate .
    [Retail] The Top 7 Email Marketing Automation Lifecycle Triggers Every Blogger Should Implement.
    Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation. By ProBlogger Marketing Expert Alita Harvey-Rodriguez. You might have read my post on ProBlogger about how automation could be hurting your blog. It was a negative, thinker of a title on purpose, for the result of a positive outcome… and it worked! ” To this, I say: Don’t stress! There are some nightmare examples out there. Activate .
  • KIKOLANI  |  THURSDAY, JUNE 30, 2016
    [Retail] Swipe Right for Hot SEO: Match the Link Building Tactic to Your Site
    Content on topics like home design/interiors, retail, entertainment, and food works because they are popular and shareable. With all the different SEO strategies out there, it can be hard to know which links are best for your site. To help you navigate the SEO maze, we’ve collated some effective SEO link building techniques, and matched them with industries, businesses, and websites. We’ve also included plenty of actionable SEO pro-tips so that you can bask in the glory of their SEO link building efforts. Don’t just settle for getting a link: go after the right link. . Got time to spare?
  • AUDIENSE  |  THURSDAY, JUNE 23, 2016
    [Retail] The Art & Science of Forecasting Agency Pitch Opportunities
    good example of this is bed retailer Dreams, which just cut ties with Creature London after just a few months of working together. This post has been written by Natalie Hogg, Editor & Lead New Business Analyst, DailyVista UK. For agency new business executives, there’s nothing worse than hearing about a missed opportunity to pitch a qualified account. It’s like being caught in a rainstorm without an umbrella, only worse. But what if you could avoid that predicament, by knowing which accounts would be experiencing a review or agency shift up to 18 months before the fact?
    [Retail] Facebook to Debut Canvas Organic Page Posts June 22
    used Canvas to show people what sets it apart from traditional retailers, using tilt-to-pan photo and carousels to tout its high level of service and the high-quality construction of its shoes. Facebook’s Canvas  full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February. During the past two months, Facebook users in 186 countries have experienced Canvas ads, and the top 10 countries are: the U.S., Brazil, Mexico, Italy, the U.K., France, Thailand, Germany, Turkey and India.
    [Retail] Monday Roundup: Smart Integrated Communications
    Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. 7.  Integrated communications is getting a lot of love from the PR space these days (I’m not sure why, because good communications were ALWAYS integrated). So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. yellow brick road. 1. ” 2.  ” 4. 
    [Retail] What Kind Of Content Do Buyers Love [Infographic]
    Retail sites with video content tend to increase conversion by up to 46%. When it comes to content, buyers tend to prefer visual content. Why is this so? Did you know that people can process images 600,000 times faster than text? People retain 80% of what they see, but only 20% of what they read and 10% of what they hear. The brain loves visual material – 90% of information that is transmitted to the brain is always visual. How can you utilize this information in sales? Did you know that using larger images alone can increase sales by 46%? How do you use visual content to your advantage?
    [Retail] Facebook’s New Ad Products for Brick-and-Mortar Retailers
    Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store locator allows Facebook users to quickly access a map displaying the locations of a retailer’s physical store locations, as well as information including address, hours, phone number, website and estimated travel time to reach those stores. Store locators on a business’ website can be frustrating for people on mobile, requiring several taps or typing a postal code into a small form.
  • PROBLOGGER  |  SUNDAY, JUNE 12, 2016
    [Retail] Could Marketing Automation Be Hurting Your Blog-Reader Relationships?
    Alita is a regular contributor to Womens Agenda, SEMRush, internetretailer.com.au, 2015 ORIA Judge (Online Retailer Industry Awards) and the leading lecturer at the Digital Marketing Institute for Email Marketing and Marketing Automation. By ProBlogger Marketing Expert Alita Harvey-Rodriguez. Warning: This article has nothing to do with robots taking over your blog. If you’re after robots, click here. If you’re looking for information about the impact that automation is having on blogging and your reader relationships, then you’re in the right place! It is a common part of everyday life.
    [Retail] What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
    In 16 years, eCommerce sales have risen from less than 2% of retail sales to 10% of retail sales. Why It Matters: As the internet continues to grow as a retail distribution channel, guess what is growing in tandem? Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Internet User Growth Is Slowing Down. 2016 Instagram Strategy Kit Download. Social buying.
    [Retail] Don’t Get Lost In Translation
    In many portions of Asia and Africa for instance, mobile phones comprise an overwhelming majority of Internet based traffic for e-commerce and retail websites. Don’t Get Lost In Translation. The Internet now provides businesses and brands with an unprecedented ability to reach large audiences throughout the world. Even the smallest of businesses with a quality product or service to offer can now build the necessary web based infrastructure that allows them to reach localized markets in the blink of an eye. Proper Translation Services. Understand Cultural Barriers And Differences.
    [Retail] A First Look at New Instagram Business Tools (And What They Mean for Your Business)
    During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views. Instagram has  officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app. Let’s jump in! Insights.
    [Retail] Facebook Fan Page vs. Profile: Know the Difference
    The online retailer Dollar Shave Club used a call-to-action button on its Page. A platform as massive as Facebook is bound to have some confusion around its features and functionality. And with so many moving parts, marketers may find it challenging to decipher which features are best for their business. One of the biggest sources of confusion for a business is whether to use a Facebook Profile or a Facebook Fan Page to represent yourself. Choosing incorrectly could prevent you from accessing unique tools and running Ads and limit your visibility into user data. Fan Pages vs. Profiles.
    [Retail] How Has e-Commerce Affected The Way We Market Products?
    The retail world has been revolutionized by e-commerce is so many ways, and not all of these have been changes that were imposed from the top and trickled down. In fact, many companies, producers, manufacturers, product designers and retailers themselves have had to adapt to the way that customers and consumers have dictated the terms with their changing behaviors. seamless shopping experience is the aim for both sides, but the onus to improve interaction lies with the retailer. How Has e-Commerce Affected The Way We Market Products? Online Living. Online Marketing.
    [Retail] Visual Analytics: Find Your Brand’s Visual Influencers
    For each dollar spent on your influencer program, you will generate an average $6.95 in returns,  or even higher if you are in the food, retail or travel industry (2015, The Shelf ). SOCIAL MEDIA NEWS adidas brand advocates brand ambassadors cathay pacific chanel Gap image recognition technology influencer management influencer marketing kristen stewart Luxury Quay retail social listening social media analytics travel visual analytics visual influencers visual listening visual mentions visual storytellingYou should have already heard this statistic: over 1.8
    [Retail] 7 Simple Ideas for Mailing List Opt-Ins
    How you go about doing this will depend on the retailer you’re using or the ecommerce system you have set up for the business part of your blog. This is a guest contribution from Charles Crawford. For a blog or business, a quality opt-in campaign is worth its weight in subscribers. Not only does a subscriber base give you direct access to the customers and readers that care most about your brand, but it also lets you target those who are most engaged and willing to come back for more. Once they’ve signed up to your list, you keep providing value and helping them wherever you can.
    [Retail] How Brands Can Create Social Engagement Via Music Festivals
    While collaborations with music-minded businesses + fashion retailers seem like the obvious fit, the festival’s gorgeous backdrop, exclusive parties, A-list celebs and millennial masses make the event ideal for almost any branded executions. The fashion retailer established a pop-up shop on the festival fairgrounds where Coachella attendees could seek refuge from the heat, refill water bottles, engage with the psychedelic video booth and use on-site iPads for online shopping. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. Drink.
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Retail] How Your Customers Shop On Instagram
    Retail giants like Nordstrom use Like2Buy. Instagram selling is not a fantasy. It’s real and it’s happening as you read these words. Let me tell you a true story about a woman; I’ll call her Sabrina. We’re going to show you how easy it is for her (and your customers) to shop on Instagram. Lately she has been into florals. Recently, Recently, her sister shared a business’ Instagram photo with her through Instagram private messaging. The photo was of a floral dress they were selling. Gorgeous. Her experience involved Instagram, email, and Paypal. Selling through likes.
    [Retail] 3 New Social Media Features to Consider for Your Brand
    Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Consider Snapchat Geofilters if your brand is: Opening a new location or releasing a new product offering at a retail location. Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand? How much will this cost? How will my audience react?
  • AUDIENSE  |  MONDAY, MAY 16, 2016
    [Retail] [Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy
    — Porsche Retail Group (@PorscheRetail) September 24, 2015. Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We also asked how they manage different audience personas, where sales sits in their social strategy, and what their most surprisingly successful piece of social content was.
    [Retail] How to Nail Seasonality in Your PPC Advertising
    know—we’ve barely seen an April shower, yet savvy retailers know to nail PPC each season. It’s Sure, we complain about it—give each season or holiday their time—but retailers do it because the demand is there. In fact, retailers are often planning three months or more in advance of when the needs hit. The warm breeze and budding flowers means spring is here, and it’s time to start thinking about your summer PPC campaigns. It’s best to start early. Market Trends Are Three Months Ahead of the Need. Come on, already—there’s still snow on the ground for many of us!
    [Retail] How Social Selling Will Dominate the Future of E-Commerce
    Similarly, BI Intelligence’s 2015 Social Commerce Report found, “Social-driven retail sales and referral traffic are rising at a faster pace than all other online channels.”. You’ve seen the headlines: “Why Is Facebook Engagement Suddenly Dropping?”. Twitter growth grinds to a halt”. Instagram Engagement Slump Continues”. And my personal favorite: “This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank”. From its once vaunted status as every Internet marketer’s favorite golden goose, social media’s had a tough go of it recently. So Because it will.
  • JON LOOMER  |  TUESDAY, MAY 10, 2016
    [Retail] Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements
    My business is neither e-commerce retail nor is it travel, so my interest in the announcements above are merely vicarious. If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Here are the details… Click To Tweet. Your Turn.
    [Retail] 5 Ways to Woo Last-Minute Mother’s Day Shoppers
    Mother’s Day is considered the third biggest retail holiday of the year, exceeded only by back-to-school and winter holidays, yet many brands still don’t see how huge the opportunity is, especially when it comes to kicking promotions up a notch for that last-minute rush. The majority do so to research and compare prices, but many shoppers look for retailer information. Mother’s Day is almost here. With less than one week until the annual day of motherly celebrations, last-minute shoppers are wracking their brains to find the perfect gifts for Mom. highlight to tweet).
    [Retail] What Small Businesses Need to Kickstart a Programmatic Ad Strategy
    For example, retailers can ask for a customer’s email address after an in-store purchase, a travel agent can ask for an email address after a phone booking is made, or a business can segment email addresses of their top customers. In addition, the strategy of using data businesses already have about their customers allows them a way to engage with customers at the right moment along the customer journey and enhance the customer experience—think of a retailer targeting their high-valued customers with an exclusive offer through programmatic media buying. Customer Data is Gold.
  • AUDIENSE  |  THURSDAY, MAY 5, 2016
    [Retail] What Leading Candidates Need To Land A Top Social Media Job In 2016
    The social world has become a very noisy space, and a lot of the time, companies are talking about the same thing (retail is a great example of this). Social media is occupying a growing place of importance in brand strategies, with 63% of CMOs saying it will soon be the most important way of reaching customers. As a result, CMOs are looking to increase social media spending to 21.4% of the marketing budgets in that time. Therefore, a social media job is an exciting career option and looks set to remain one for some time. So how does a potential applicant stand out? Sean Meehan.
    [Retail] 5 Strategies for Boosting Engagement on Instagram
    It would be easy for any retailer to grab an image of their products, slap a huge sale sign on it, and upload the resulting graphic to their feed. However, A recent update to Instagram’s feed sorting got marketers worried. straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. While the move evoked different sentiments, the fact remains that the algorithm change is unenviable and marketers will have to adjust. Who are they? What do they like?
  • TWIST IMAGE  |  SUNDAY, APRIL 24, 2016
    [Retail] The Truth In Digital Advertising
    The retail advertisers spend the most, and they are responsible for 22% of dollars spent. After the retailers, auto and financial services come in, and each accounts for 13% of 2015 revenue. retail. retail advertising. Don't believe every headline that you read. There has been a long-standing statement that,  "people hate advertising."  For years, I (and many others in this industry) have said that this is not true. In actuality, "people hate bad advertising." Nobody likes to be annoyed and interrupted. Everybody loves to be entertained and informed. ad blocking.
    [Retail] Top Ways to Utilize Mobile Marketing and Payment Options Today
    This works incredibly well not just for retail outlets but also places like restaurants and coffee shops at busy times of day. No matter what type of business you currently operate, or plan to open, in this day and age it’s important to keep up with the advances in technology that are changing the way companies interact with, and sell to, consumers. New technologies haven’t just created whole new industries, products, and services, but also put more information and power in buyers’ hands than ever before. If you want to get in on the mobile payments action, now is definitely the time.
    [Retail] Why 2016 Will Be the Year of Video Marketing
    That’s exactly what legendary online shoe retailer Zappos thought. January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. highlight to tweet). The good news? HubSpot).
    [Retail] The New Kind of Customer Loyalty Your Company Needs
    Customers today are omni-channel—that is, they take their shopping from desktop to smartphone to retail location (sometimes more than one at the same time) and back again, and they expect their experience to be seamless and personalized from start to finish. Image via Unsplash. It has been predicted that by 2020, price and product will no longer represent a brand’s biggest advantage for standing out in a crowded marketplace. Instead, the key differentiator will be a brand’s ability to deliver the best possible customer experience. highlight to tweet). Here are four areas to focus on. 1.
    [Retail] The Best Video Content for Every Step of the Marketing Funnel
    Here’s an email newsletter from jewelry retailer Alex and Ani: Here, video is the focal point of the email. Take yourself back to your childhood chemistry lessons. I bet at least once your teacher droned on about how heating up a substance would make the particles in it move faster. What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. All the leads inside it are those particles, bouncing around. How do you make those leads speed up and move down the funnel faster? Top of Funnel.
    [Retail] The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
    Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! You may also be monitored!! Who is monitoring you? Sales Leads.
    [Retail] Everything Bloggers Need to Consider for Their April Content Calendar
    If your blog has anything to do with retail, don’t miss out on this opportunity to create timely content for this month as well as May. This is a guest contribution from Jennifer Johnson. Creating amazing content for your blog or social media accounts is only half the battle – the other half is making sure people see the content. And a major factor of that is timeliness. Timeliness represents a key characteristic of what engages readers. Luckily for bloggers, there are several significant cultural events throughout the year that are worth leveraging. April Content. March Madness.
    [Retail] The Effect of Brand Loyalty in the Costco and AmEx Breakup
    ” Furthermore, this is not he first time a retailer and a credit-card issuer have split up. With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. FBI Announces They Can Hack on Their Own. It has been a month since it became public knowledge that the FBI was locked out of an iPhone used by one of the San Bernardino killers. In further analysis of this emoji usage,  and represent sentiment found in tweets. We will have to wait and see.
    [Retail] Why Most Companies Can’t Yet Handle Great Marketing Technology
    Adobe announced some very nifty innovations at Summit, and their “smart shopping bag” technology and new “immersive retail experience” could revolutionize bricks and clicks businesses if and when it’s widely deployed. Image via Unsplash. The more things change, the more they stay the same. spent a few days last week with 10,000 digital marketers, enveloped by all things Adobe at their Adobe Summit event. They paid me to cover the event as an insider. It was my first-ever Adobe event, and I was impressed. Adobe Summit is a classy confab in every respect.
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