Dave Fleet

JULY 26, 2010

Here are 57 61 great social media policy templates and resources to use when building your own. Twitter Guidelines. Other Social Media Policy Resources. A Twitter Code of Conduct. Tags: best practices social media guidelines policies resources. thanks for the suggestions in the comments!). Mayo Clinic. Mayo Clinic.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

MAY 24, 2011

Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth. The more I examine it, SOV as a metric distracts from the outcomes, is potentially misleading in and of itself, and provides little information value relative to the resources required to collect it.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

AUGUST 30, 2010

You’ve seen this approach – the Twitter account that’s shut down after a month; the big-bang launch that’s forgotten by the next week; the multiple campaign-focused Facebook pages that the company launches and shuts down every year. Make sure you dedicate sufficient resources to retaining your fans.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

SEPTEMBER 14, 2011

A few interesting notes from the interview: Unlike most other business tools, social CRM is largely derived from consumer-related tools – Facebook, Twitter, YouTube, blogs etc., which weren’t originally designed for business uses. People are using these tools to share experiences they have.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

AUGUST 10, 2011

Resourcefulness. Going from 300+ emails a day to none; waking up in the morning and not checking Twitter and Facebook; and not feeling like I should be Twitpic-ing photos of the sunset on the coast was completely refreshing. A few words come to mind: Old-school! Refreshing. Disconnected.

Energy 304

Energy Google Social Networking Resources 304

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. When you ask a question on Twitter, respond to people who reply. Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads.

CPM 413

CPM Comparison Diagrams Sentiment 413