Jeff Esposito

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15 interesting facts about social media use in the UK

Jeff Esposito

I stumbled across a free tool recently called Global Index Web Lite, which provides social media usage insights for 15 countries around the world including the USA, UK, Australia and China. After getting over the shock that a free resource like this exists, I thought it’d be useful to pull out the key findings of.

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Making heads and tails of the new Facebook Insights

Jeff Esposito

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need.

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Push for change without pushing others away

Jeff Esposito

They won’t want to waste their time on silly fads and they won’t want to devote resources to something that doesn’t directly benefit their department. The biggest thing to remember is that you are offering social as a tool to help your coworkers enhance their areas of the business. And why should they?

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Picking a leader for your social media program

Jeff Esposito

In earlier posts from the Institutionalizing Social Media series, we focused on fundamentals, methods and reasons to take social media from a silo to a corporate-wide tool. This insight will keep segments of the business from wasting time and resources, and put teams in a position to see beyond the excitement of a new shiny toy.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. If you are driving traffic back to your site, you can tie value back by leveraging other tools like their conversion tracking pixel – Twitter Cards can also be used for this type of tracking.

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. If you are driving traffic back to your site, you can tie value back by leveraging other tools like their conversion tracking pixel – Twitter Cards can also be used for this type of tracking.

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Five for Friday 8.12

Jeff Esposito

I will be on a panel discussing engagement on the corporate level including best practices, tools and some measurement. Arik Hanson gives some great resources to tap when you get that not so fresh feeling. If you are in the Boston area or will be next Thursday night, be sure to check out the CoTweetup with the folks from CoTweet.

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