Direct Marketing Observations

OCTOBER 27, 2023

Fact-Check : Use fact-checking websites and tools to verify the accuracy of claims or news stories. Educate Others : Help friends and family become more digitally literate by sharing resources and discussing the importance of critical thinking online. Their content can be a valuable resource. Who really does this?

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

JANUARY 21, 2019

Marketers have become so obsessed with tools and resources that drive sales, that they have forgotten about, wait for it, the customer and the experience. The thinking was that because marketers were now armed with lots of data there would now be a more harmonious relationship. A better customer experience.

Retail 186

Retail Meeting Resources Products 186

Direct Marketing Observations

OCTOBER 12, 2012

I’ve used upwards of 7-10 free and paid social media monitoring and measurement tools to do it. Having resources to do all the things that these companies and individuals have read, heard and want to do in social and should be doing in social needs to be a priority but is easier said than done. And the biggest gap?

Social Media 187

Social Media Engagement B2B Small Business 187

Direct Marketing Observations

JANUARY 12, 2018

Pro Tip #2: You don’t need any tools to do B2B social media marketing effectively. You don’t need a tool, though it can and could make it easier in identifying some ‘people’ that may not be as active and yet are still effective and impactful within the space. Are they an industry resource? Do they engage?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

JANUARY 31, 2018

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? This is the great struggle for the enterprise in social media. Where does it fit?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

SEPTEMBER 29, 2015

Can you develop a methodology that includes resources, team structure, core processes, and best practices that can be scalable across the board with media and marketing teams? Can you act or be the central resource for information related to social media? Technology and tool wise, you need to know what’s out there.

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

APRIL 9, 2010

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals.

Sites 170

Sites Real Estate URL Social Networking 170