Akamai Marketing

article thumbnail

Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Here’s the great thing: by their very nature, Twitter-peeps share something in common, making it a very powerful marketing tool. While these Tweet-ups are small and before they reach critical mass, now is the time to get involved and start sponsoring. You can’t sponsor Twitter – but you can sponsor Twitter-ups.

Eventful 116
article thumbnail

Tool Tuesday: Qwitter

Akamai Marketing

Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. This is time consuming, but there can be some rich information there and watching trends can be invaluable.

Tools 160
article thumbnail

The difference between an audience and a community in new media

Akamai Marketing

With both tools its important to have 1:1 engagement. Running an ad doesn’t take any man power or additional resources outside of creating the ad and buying the time or space. Events have the potential to create community, but simply attending or hosting an event does not create community either. Its easily repeatable.

article thumbnail

Tool Tuesday: Sprout Social Update

Akamai Marketing

Its a great resource for putting a particular contact into context. You do have to “unfollow” one at a time, but its still a handy tool if you’ve reached that mysterious Twitter ratio of followers vs. followed. While this is an addictive tool, its also hard to bring it back to an actual business objective.

Tools 149
article thumbnail

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Resources: Register here for a Webinar with the authors on March 31st, sponsored by Social Media Club Share and Enjoy: Tags: Review , small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! I plan on giving a copy to my clients.

Review 142
article thumbnail

The Case for Active Users as Social Media Community Managers

Akamai Marketing

Its not about using the tools, because that can be taught, learned or observed. Ask them for suggestions and resources for your own hiring. But why is this important? . Its more nuanced than that. Heavy social media users understand the culture and the subtexts of communicating via social media. Leaders tend to know other leaders.

article thumbnail

What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. For productivity tools in particular, people are increasingly willing to pay for apps. Resources: Download the entire ComScore Digital Year in Review here.

comScore 156