Adam Sherk

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? These tools are useful for pulling social data on your own site as well as the competition. I really like BuzzSumo ; it has become my go-to resource for quick analysis of a specific site or topic. Management Tools.

Analytics 240
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. Here are some free resources for identifying hot topics and search trends. I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable.

Trends 146
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. The main categories within that topic would be things like grills, tools, techniques, recipes, sauces, marinades, etc. Helpful Tools.

Research 183
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What Famous TV Catchphrases Can Teach You About Enterprise SEO

Adam Sherk

In managing multiple sites and millions of pages it sure is nice to have some tools. Also take advantage of the Webmaster Tools API to gain full access to all of the Google Webmaster Tools error data for your sites. and Adam Audette’s Enterprise SEO Tools, Part 1 and Part 2. “Yada, yada, yada.”

SEO 173
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Press Release Optimization Checklist and Tips

Adam Sherk

I hadn’t published this previously because there already a number of other good resources out there. Some of the research tools have changed but the fundamentals for optimizing the headline, body text and links are largely the same. But since SEO and PR are my main areas of focus I thought I’d share my version as well.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

Recommended Tool: Yoast News SEO 2.0. So if you do not have the time or resources to develop some of these things in-house, the News SEO plugin is a great option. Videos embedded in articles can be crawled but setting up a YouTube channel and notifying Google News increases the likelihood of your videos being pulled in.

News 147
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Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers

Adam Sherk

Search Data a shout-out in Search Trend Optimization for Evergreen Content but it continues to be a useful resource so I wanted to bring it up again. Free Tools for Monitoring Hot Search Trends. One good source is @YahooSearchData on Twitter. I’d given Yahoo! — Yahoo! And they tend to share a wide range of interesting data.

Yahoo 116