article thumbnail

The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. This meant that a lengthy URL could take up your entire tweet.

URL 103
article thumbnail

10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms.

Strategy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. Here are the steps for creating your Linkedin strategy. Adding a CTA is one of the best ways of making your LinkedIn marketing strategy take off. The LinkedIn strategies for B2B brands.

B2B 130
article thumbnail

How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

With a robust social strategy , universities can strengthen their international profile, influence prospective students’ decisions and turn graduates, employees and industry partners into staunch advocates. In order for your full-funnel marketing strategy to be successful, every social team needs to lean on their data.

Strategy 130
article thumbnail

How to Create a Custom URL for Your Facebook Business/Fan Page.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182
article thumbnail

Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

article thumbnail

My Favorite Social Media Resources For The Top 3: Twitter, Facebook, and Google+!

Kikolani

If are willing to put in the work, then these resources are for you! These resources are my favorite and have been able the answer my questions from above… questions I had for my own website, Internet Dreams. Twitter Resources. Having long urls from your blog doesn’t look pleasant at all! Facebook Resources.

Resources 155