Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

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Social Media Class Conference Research 100

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

APRIL 6, 2016

Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work. After you’ve managed to establish a connect with an influencer, continue to keep them engaged in conversations on social media.

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Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There you have it: my holy Trinity of managing social media. I hope this is helpful!

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HootSuite Social Media iPad Curation 269

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

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Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

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Social Media Postrank Tourism Energy 153

Waxing UnLyrical

JANUARY 4, 2011

In fact, heavy manufacturing is probably the only exception in sectors that have been compelled to adopt social as a medium to “be remarkable&# in human terms to their followers. Consequently, social media agencies have mushroomed , with their fair share of self-confessed SM consultants cashing in on the tide.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. Here’s an example touting Colorado Gives Day. A Chance to Practice.

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Badge Embedding Forums Mobile 175

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. A surprising insight on social media measurement: Activity does matter. What Social Media and 20 Year Olds Have in Common.

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RFP Consultant Flickr Resources 223

Waxing UnLyrical

MAY 14, 2013

Amazingly enough, our fine feathered friends have more to do with social media then you may think. The Chicken and the Egg Social Media Conundrum. Why: Jay Baer applies the age old question to social media marketing. The Chicken Dance and Social Media. K” is King in Brand and Company Naming.

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Wikimedia Consultant Resources Social Media 243

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. In this guest post for Jeff Bullas , Adele Halsall explores how using social media well can boost your brand in a crisis. How NOT to Run Your Social Media.

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

MARCH 19, 2014

The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace. measurePR Recap: Complying Socially with Eric Schwartzman is a post from: Waxing UnLyrical. See you then!

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Training Privacy Applications Social Media 211

Waxing UnLyrical

FEBRUARY 3, 2014

Social media is all around us, but what does “being social” actually mean? And who’s being social? Bringing the Social Back to Social Media. The New Demographics of Social Media. How Social Media Impacted the 2014 Indian Elections. ” 2.

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Consultant Flickr Social Media Resources 183

Waxing UnLyrical

JUNE 26, 2021

Thanks to social media, it is not difficult to get your “social listening” program started. If the concept is new to you, this post I wrote a while back should help (I’m also developing some cool resources to go with my book , so keep an ear open #seewhatIdidthere? ).

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Class Consultant Resources Team 130

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Which meant they got very resourceful. Ellen Graves , Social Media Strategist, and.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

JUNE 30, 2014

Social Media – I’ve Been Doing It Wrong. Why: Can you ethically gain support for a client’s cause via social media? Business Resources Shonali Burke Weekly Roundup doing social media right support writer''s block' Why: What tools do you use to support your campaign goals?

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Small Business Consultant Flickr System 202

Waxing UnLyrical

NOVEMBER 3, 2014

Is social media contributing to political paralysis? Why: How has social media affected modern day politics? In this classic post, Mark Schaefer explores the positive and negative implications of “social polling.” How To Start a Riot With Social Media. Image: Vox Efx via Flickr, CC 2.0.

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Consultant Flickr Statistics Study 170

Waxing UnLyrical

AUGUST 22, 2014

Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Fundraising Nonprofit Resources Shonali Burke Social Media Weekly Roundup ALS awareness Ice Bucket Challenge philanthropy'

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Meme Consultant Flickr Resources 195

Waxing UnLyrical

MARCH 3, 2014

Why: Social media has given companies the ability to become more personable through online interaction. Why: In this oldie but goodie from the WUL vault, Shakirah Dawud shares how being personable on social media can lead to strong business relationships. 4 Principles of Successful Social Media.

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Consultant Flickr Resources Communities 200

Waxing UnLyrical

MARCH 31, 2014

8 Social Media Marketing Tools to Rapidly Accelerate Your Growth Online. Why: Ian Cleary shares eight social media marketing tools (many for Facebook) to turbocharge your marketing efforts. Resources Shonali Burke Weekly Roundup negativity online social media marketing success'

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Press Release Startup Consultant Flickr 186

Waxing UnLyrical

DECEMBER 9, 2013

How to Network on Social Media Without Being a Stalker. The 6 critical questions guaranteed to drive your social media strategy. Why: Mark Schaefer explores six essential questions that will help strengthen your social media strategy (even if you’re in the stepladder business!).

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Community building Consultant Flickr Communities 210

Waxing UnLyrical

JUNE 20, 2014

Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. Why: Is your best content getting lost in the noise of social media? Business Resources Shonali Burke Weekly Roundup first impressions personal branding' Why Personal Branding? or D.R.E.A.M.

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Brands Consultant Flickr Resources 213

Waxing UnLyrical

JUNE 2, 2014

Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Why: How do you break through the noise on social media? Public Relations Ideas for Small Business.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. The timeframe. I’ve been familiar with Oxfam for a while, and it’s a terrific organization; but the project duration was fairly short; just about a month.

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Case Study Blogger Study Campaign 256

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. SA developed a website for the campaign and focused on social media and media relations to build awareness.

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CSR Real Estate Posterous Team 200

Waxing UnLyrical

JULY 12, 2013

Jay walks his talk, and has a ton of resources you can take advantage of. It takes much more than being a “social media rock star” (which I would never call Jay, because I respect him too much, but I know others do) to pull this off. ” moment. Or several. Actually, many, many, many of them. to so much more.

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eBook Case Study Consultant Resources 265

Waxing UnLyrical

JUNE 23, 2014

Daniel Newman explains how your business can use social media content to drive customers to your product. Be Your Own Publisher on Social Media: 8 Brands that Kill It. Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content' Based in the Washington, D.C.,

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Content UGC Consultant Flickr 198

Waxing UnLyrical

JULY 22, 2013

Why: In this guest post for WUL, Kirk Hazlett reminds us that behind (mostly) every social media post is a real life human being. How to explain social media to your spouse. Resources Shonali Burke Weekly Roundup being human' The Power of One Connection: How Word of Mouth Works Online. Based in the Washington, D.C.,

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Consultant Flickr Reputation Resources 215

Waxing UnLyrical

MARCH 24, 2014

Taming the Social Media Marketing Beast. Why: Does social media marketing make your head spin? Marketing Resources Shonali Burke Weekly Roundup building business relationships Influencer marketing trust' Jeff Bullas offers some advice to manage the chaos while gaining credibility and trust for your business.

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Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

AUGUST 19, 2013

3 Social Media Lessons from the Alex Rodriguez PED Suspension . Personal time versus social media time: Something has to give . Social Justice: A Backlash to the Social Mob. Business Resources Shonali Burke Weekly Roundup seeing is believing the childrens place'

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Consultant Flickr Resources Study 192

Waxing UnLyrical

MAY 12, 2014

Why: Are your social media posts speaking at the reader rather than to them? In this guest post for The Social Media Hat , Stephan Hovnanian reviews Steady Demand Pro , a tool that aims to help you get the most out of G+. Business Community Building Resources Shonali Burke Weekly Roundup' What is #MindfulSocial?

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Community building Consultant Eventful Travel 198

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. Business Resources Shonali Burke Weekly Roundup digital business' This week’s roundup features seven posts from around the web that focus on digital business.

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Analytics Consultant Flickr B2B 188

Waxing UnLyrical

JUNE 3, 2013

Why: Carrie Keenan shares some great advice for those who are new to the Social Media Manager or Community Manager role. Community Building Resources Shonali Burke Weekly Roundup business community community management' 6 Things I Wish I Would Have Known as a New SMM/CMGR. Taking Your Blog Post Series on the Road.

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Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

FEBRUARY 24, 2014

Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. This is a great read from Daniel Newman. Based in the Washington, D.C.,

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

MAY 23, 2019

Of course, you will be communicating on social media. Give them binders, online tools, direct access to your leaders … resources of all kinds. Small communities, and even bigger cities, depend on the “Y” for many resources, and their mission is well-known. Give simple shout-outs on social media. Reward them.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

JULY 1, 2013

Business Customer Service Resources Shonali Burke Social Media Weekly Roundup grumpy cat power' She also loves ABBA, bacon, cooking, dogs, and Elvis. Wouldn''t you like to be in her kitchen? Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

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Meme Consultant Flickr Resources 233

Waxing UnLyrical

JULY 18, 2019

We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo. manual social media searching, local news, niche publications, community events, etc., We also request one round of approval before the content is posted publicly.

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Influencer Engagement Fashion Retail 211