Firebelly

MAY 17, 2012

The true story is that every non profit (or any other company) can achieve more if they have a guerrilla mindset and use the resources they have. Where does social marketing fall into your approach? The greatest capital that any business has is their human capital, often used to refer to employees.

Social Capital 196

Social Capital Journal Energy Campaign 196

Buzz Marketing for Technology

JUNE 27, 2008

as a useful educational resource but they readily admitted that they lacked the knowledge and skills to make the most effective use of this new approach to teaching and learning. resources, how to make appropriate choices and how to ensure good online etiquette. Human communication has always been about people and social capital.

Web 2.0 188

Web 2.0 Journal Film Education 188

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. We recently worked with a government client who had spent considerable effort and resources over 18 months building a following on Twitter. Tracking the KPIs of Social Media.

Analytics 380

Analytics Social Capital Klout Analysis 380

Koka Sexton

APRIL 5, 2015

The main difference was that I wasn’t as concerned about filling my pipeline with opportunities as I was in building social capital with the people who would eventually be looking for a solution to a problem. As I built out that network something great happened. Well, two things happened.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

Koka Sexton

APRIL 5, 2015

The main difference was that I wasn’t as concerned about filling my pipeline with opportunities as I was in building social capital with the people who would eventually be looking for a solution to a problem. As I built out that network something great happened. Well, two things happened.

LinkedIn 40

LinkedIn Social Capital Groups Groups 40

ProBlogger

JANUARY 24, 2017

The amount of time you’d need to invest in creating a resource that’s actually more useful than a well-established magnum opus with 1k+ referring quality domains, is staggering. It may occasionally border on impossible depending upon your link-building abilities and social capital. Tons of boring “recycled” content.

How To 47

How To Authentication Publishing Social Capital 47

ProBlogger

JANUARY 24, 2017

The amount of time you’d need to invest in creating a resource that’s actually more useful than a well-established magnum opus with 1k+ referring quality domains, is staggering. It may occasionally border on impossible depending upon your link-building abilities and social capital. Tons of boring “recycled” content.

How To 20

How To Authentication Publishing Social Capital 20

Convince & Convert

JUNE 22, 2010

There seems to be a catch 22 going on in that if the CEO isn't sold on social media (as many aren't yet) then they won't approve the staff to spend the time learning about integration and measurement…which would give them the tools to prove its worth. “You can't win if you don't play&#.

Social Media 130

Social Media B2B Company Consultant 130

Buzz Marketing for Technology

JUNE 27, 2008

I suspect our efforts to converse together, generate content, share resources, etc -- will appear in hindsight to be in the same league with early automobiles and passenger airlines. Our work is available 24/7 worldwide, entirely searchable, and done with a negligible carbon footprint.

Project 100

Project Engagement Blogosphere Skills 100

Convince & Convert

JUNE 30, 2010

It seems to me that many can barely muster the resources and dedication to do a good job with even one social media initiative — how can they possibly handle a segmented social media program day in and day out? link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle?

Social Media 128

Social Media Strategy Automotive SEO 128