Sherrilynne Starkie

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS. — SS . Photo by Sam Shavers.

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Free white paper: key trends of 2013

Sherrilynne Starkie

100 free social media resources. 13 Free Social Media And SEO Xmas Gifts For Your Website. Handheld devices. Canadians rule! Related posts: Study shows social media drives sales. Bloggers important in PR. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Christmas is almost here. Top 3 hated Chirstmas gifts.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

It includes resources and guides which detail how to use Twitter’s various features, and case studies highlighting best practices in action. Only three per cent of chief marketing officers have SEO strategies optimized for voice-enabled search , though 75 per cent say they plan to do so. New website for publishers from Twitter.

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Search marketing services every social media consultant should offer

Sherrilynne Starkie

Others include getting directory listings, listed on resource pages, creating outlinks and in links, traditional networking, using news wires and more. Services include: An SEO audit. The bullets above are examples of link-building activities. Tracking & Measurement.

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Use an editorial calendar for content marketing

Sherrilynne Starkie

Links and resource. Although quality content is now more important in SEO, keywords do still play a role. Also track the mix of story styles such as promotional, thought leadership, informational, curation, etc. Keep links to source materials in the calendar to ensure they are properly referenced in all resulting content.

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