Direct Marketing Observations

FEBRUARY 9, 2010

These brands are usually strongest when consumers view them as a resource for their specified purpose whether it’s household cleaning, motor oil lubrication, exercise equipment or anything else. Harnessing appropriate and relevant content as a resource for your customers / audience is becoming a significant differentiator in the market.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

AUGUST 9, 2012

So I’m telling you right now, creating, collecting and curating content is damn hard and just because you have resources and access to Google or Bing or Yahoo or whatever, it doesn’t mean that you know what will work for your company or a company when it comes to compelling content that will drive eyeballs and sales.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. Develop and Send the RFP : Here are 2 RFP Templates to consider Sample Social Media Template from Social Media Group and Sample Unbranded SEO RFP.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

DECEMBER 16, 2016

What’s more important a resource or a utility? There’s content, and then there’s our content. What are we using social media for? What works? who is the competition? September/October 2016. Whats the game plan? Where does social fit in a brands mobile strategy? Customer loyalty and disruption.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

APRIL 11, 2011

To be honest, if I was a company who didn’t have money, resources, or time (weak excuse) to dip a toe into the waters of social, I might do the same thing. Of course doing the barest of minimums also sets you up for the hacks who love to point out the companies who…do the barest of minimums.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 24) I absolutely loved this post from April, but I’m partial because of my SEO background. 36 SEO Myths That Won’t Die But Need To. Let’s get to it. 1) It’s all about networking and sharing isn’t it?

Sites 235

Sites Social Media Tools Storify 235