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Adam Cohen

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The Digital Five Tool Player

Adam Cohen

SEPTEMBER 2, 2010

A few years ago SEO as an industry was on par with voodoo, but today it’s both art and science to understand how people search online and how to best position digital assets to be found. Without an appreciation for SEO, a digital player will have a harder time delivering the goods to the community who is searching for it.

Tools 247
Tools Posterous SEO StumbleUpon 247
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

Throughout, Greg uses many allusions or outright callouts to interactive marketing techniques – SEO, PPC, display advertising, web analytics and measurement concepts, and more. Marketers need to keep those concepts in mind, since micromarketing doesn’t exists in a bubble.

Marketing 210
Marketing Review Tweetdeck Posterous 210
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