Waxing UnLyrical

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post.

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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Six great resources and ideas for finding keywords to write about. Send them a survey asking for feedback and input. There you have it.

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Costa Coffee: Why Isn’t Twitter Brewing?

Waxing UnLyrical

Costa is a major high street coffee retailer (and I should add that I love their coffee). 2) They don’t have the resources to maintain a Twitter account, and if they do it, they want to do it right. It made me think about the largest company in the UK without a Twitter account. And that’s it.

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Four Points to Remember When Adopting a New Social Network

Waxing UnLyrical

However, a fashion or retail company has to be on there because their audience is active and present on the network. This question shouldn’t steer you away from a network but it can definitely influence the time and resources you invest in addition to the strategy you develop. Does your brand message fit the network?

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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). The trouble with legwork is that many companies and business owners don’t have the resources for that. Yes please! Is it this simple?

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What’s the ROI of Training Rides?

Waxing UnLyrical

Typically, to overcome the second problem, internal resources are tapped to organize between one and three training rides in the big city. There are far more training rides than internal resources would otherwise permit. A few things have happened as a result of this: 1.

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Are You Built to Sell?

Waxing UnLyrical

“If you order a copy of my book this week, you will receive a code to develop a customized BizBuySell.com valuation report (which typically retails for $19.95 – $59.95) for your business. What other resources have you found helpful as you’ve been growing your business? The offer won’t be there tomorrow.

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