Sherrilynne Starkie

AUGUST 31, 2012

Most professional communicators have long since come to depend on dictionary.com as a reference resource for turni ng out quality copy. Now, just in time for back to school, the online dictionary is available for use on iPhone and Android.

iPhone 341

iPhone Newsletter Applications Resources 341

Sherrilynne Starkie

DECEMBER 22, 2013

100 free social media resources. Marketing integration. Paid vs. earned content. Handheld devices. Canadians rule! Related posts: Study shows social media drives sales. Bloggers important in PR. PLEASE LIKE MY FACEBOOK PAGE. Related articles. 13 Free Social Media And SEO Xmas Gifts For Your Website. Christmas is almost here.

Trends 276

Trends Survey Study Metrics 276

Sherrilynne Starkie

NOVEMBER 26, 2017

Video creators are getting a whole slew of tools and resources from Facebook. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. Facebook Creators for video content. Nov 26, 2017. More evidence that Facebook is gunning for YouTube in the race for video content supremacy.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JUNE 27, 2018

It includes resources and guides which detail how to use Twitter’s various features, and case studies highlighting best practices in action. New website for publishers from Twitter. Jun 27, 2018. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform. Jun 27, 2018.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

APRIL 24, 2018

All this takes time, budget and resources, but it’s worth it. They should closely follow media format trends if they are to be compelling enough to deliver return on investment. Creating this takes special knowledge and talents. Social media channels need to be constantly monitored and measured.

Social Media 210

Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

JANUARY 22, 2019

It builds best practices into the product while removing distractions that divert scarce resources. The system allows journalists to focus on writing stories and covering their communities, without having to worry about designing websites, configuring CMSs, or building commerce systems. Thank you Google for continuing to invest in local news.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

MARCH 14, 2018

Developing great, effective content requires investment in time and resources. Then campaigns are easy to test, and to prove the return on investment (ROI). Trick 2: Repurpose content. Why not make the most of that investment by repurposing it?

Consultant 268

Consultant Social Media Content Marketing 268

Sherrilynne Starkie

NOVEMBER 24, 2013

They too have an important role to play in supporting charities and good causes by putting their concerns at the centre of business strategies and by providing funding and other resources. It’s not only the right thing to do, it’s good for business. A recent study by the Reputation Institute found 73% of consumers in the.

CSR 276

CSR Wikipedia Embedding Reputation 276

Sherrilynne Starkie

AUGUST 4, 2013

In short, it strips out the complexities and risks of managing real time communications during dynamic, high-stress situations to provide a cohesive voice — a resource that people can turn to and trust. In addition, it provides the in depth analytics that help in understanding community conversations and engagement levels.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

FEBRUARY 16, 2013

You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Your content marketing program is taking off. Good for you.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

AUGUST 7, 2018

Facebook data is a rich resource of insight. It takes understanding of who they are as people, not just as a demographic group. What are their likes and dislikes? What are their motivations? How do they behave? Use these learnings to inform content and tactical plans. Monitor constantly; adapt on the fly. Lastly, become mobile-centric.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

DECEMBER 31, 2014

Establishing clear processes, roles, and resources will help a culture of content thrive and evolve over time. Rank-and-file employees have a role to play, and can be encouraged and empowered to identify content needs or stories worth spreading.

Content 282

Content Committee How To Curation 282

Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants provide strategic advice to sales and human resources too. Using social media to attract customers is often where a business starts. But, its use is not limited to marketing. Social media is increasingly integrated with e-commerce. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

MAY 6, 2014

I want to thank IABC Ottawa for this recognition, and for everything it does to provide resources and opportunities to its membership and our community,” said Mayor Watson. I’m very fortunate to live in a city full of engaged citizens who want to interact with its elected representatives both online and offline.”.

Wikipedia 186

Wikipedia Eventful Hosting Communities 186

Sherrilynne Starkie

JUNE 21, 2018

The company wants to help podcast creators reach a broader audience by providing advice and resources via the app. It's integrated with the Google Assistant across devices and provides personalized recommendations. New social media influencer tool from Cision. Jun 20, 2018.

Features 38

Features Social Media Reddit Module 38

Sherrilynne Starkie

JANUARY 11, 2018

What tools and resources does a writer use? Another tip for writers is to make use of online tools and resources. “Read widely, and constantly work to refine and redefine your own work as you do so.”. There are exercises that writers can use to get the creative juices flowing. Great writers often keep a journal.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JULY 3, 2018

It’s fighting for budgets and resources around projects. It’s an important discussion to have because not only does it dictate how you measure communications going forward, it also affects how resources get allocated. You don’t care about them. Sherrilynne: Well that’s normal. My advice is to be transparent.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

MARCH 2, 2020

Gaining sustained positive news coverage means having a long-term view and takes investment in both time and resources. If PR coverage is not part of the mix, other activities will struggle to deliver the desired results. How to get media coverage.

News 404

News Report Software Badge 404

Sherrilynne Starkie

JUNE 9, 2013

We recently worked with a government client who had spent considerable effort and resources over 18 months building a following on Twitter. It takes digging deeper into the data, past the top line metrics to get the real insight that matters.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 8, 2018

Project plans, timelines, resources and budgets, activity reports, program evaluation. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Strategy Development. Planning & Project Management Efficient execution and effective campaigns.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

FEBRUARY 1, 2014

These new missives will be kept to two or three paragraphs of short, succinct text highlighting key messages, facts and resources. Instead, Canadian government communicators are using a more digital-friendly format that’s shorter, snappier and is designed for use in social channels.

Press Release 295

Press Release Wikipedia Skills Blogger 295

Sherrilynne Starkie

JANUARY 13, 2020

Links and resource. Track content formats such as text, photos, infographics, video, audio, GIFs, etc. Also track the mix of story styles such as promotional, thought leadership, informational, curation, etc. Keep links to source materials in the calendar to ensure they are properly referenced in all resulting content. Keywords and tags.

Organization 221

Organization Content Curation Case Study 221

Sherrilynne Starkie

DECEMBER 4, 2009

The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox , the Isle of Man printing and stationery company, was issued this week. This story is my editorial contribution. They say that when you laugh the world laughs with you and when you cry you cry alone.

News 170

News Instant Messaging SMS Reputation 170

Sherrilynne Starkie

FEBRUARY 20, 2018

Others include getting directory listings, listed on resource pages, creating outlinks and in links, traditional networking, using news wires and more. Once established, the consultant often serves as the day-to-day contact for influencers. Link-building. The bullets above are examples of link-building activities. Tracking & Measurement.

Consultant 220

Consultant Social Media Marketing Skills 220

Sherrilynne Starkie

JANUARY 11, 2014

Links and resource. Track content formats such as text, photos, infographics, video, audio, gif, etc. Also track the mix of story styles such as promotional, thought leadership, informational, curation, etc. Keep links to source materials in the calendar to ensure they are properly referenced in all resulting content. Keywords and hashtags.

Content 319

Content Marketing Curation Template 319

Sherrilynne Starkie

SEPTEMBER 12, 2018

The shift from a post-industrial to an information society in which information becomes a major resource and a major industry. N ow 12 years later let’s see what, if anything, has changed in the trajectory of the megatrends that Naisbitt had predicted. . Megatrends in today’s world. This one was right on the money.) (It

Hotels 342

Hotels Communities Industry Social Media 342