Jeff Esposito

APRIL 1, 2012

One would be a staffed 24-hour solution and the other would give options with the existing resources. Within this plan, lay out how your company handles traditional support along with industry standards with two options. Sure it might be scary saying no, but an educational framework will serve you better down the road than working non-stop.

Education 45

Education Company Social Media Resources 45

Jeff Esposito

JUNE 20, 2011

This insight will keep segments of the business from wasting time and resources, and put teams in a position to see beyond the excitement of a new shiny toy. This accountability will help teams avoid devoting resources to actions that are counterproductive to the organization’s goals and mission.

Social Media 41

Social Media Crowdsourcing Team Project 41

Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JULY 30, 2012

They won’t want to waste their time on silly fads and they won’t want to devote resources to something that doesn’t directly benefit their department. Change is hard and people will be unlikely to blindly follow you into the social abyss without knowing what’s in it for them. And why should they?

Team 44

Team Resources Buy Examples 44

Jeff Esposito

NOVEMBER 26, 2012

In my day job, I am constantly evaluating networks and what resources would be needed to add them to the company’s mix. However, I have recently found myself pondering how many networks I could realistically handle on a personal basis.

Social Networking 47

Social Networking Foursquare Privacy Travel 47

Jeff Esposito

JANUARY 21, 2014

This is due to their limited time, resources and manpower. In-House Content Creation Teams. With such a focus on content, it is getting harder for companies to slap together stuff that can compete. They are building teams of talented writers, designers, videographers and.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

MARCH 3, 2014

So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? Every social network is not right for every business and/or their customers. Adapt and Evolve.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

FEBRUARY 21, 2012

If you aren’t offering social support or are trying to dedicate additional resources it would be smart to track the amount of support calls coming in compared to other types of user generated content.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

DECEMBER 17, 2010

I love the fact that he’s able to use publicly funded resources to enhance the awareness of the cause. Homeless man in D.C. uses Facebook, social media to advocate for others like him – This story is really interesting on the fact that the advocate for the cause is not someone donating their time, but rather someone who is living it.

Statistics 30

Statistics Microsoft Social Media Hosting 30

Jeff Esposito

NOVEMBER 19, 2010

With that said we’re usually also responsible for clawing for resources for reputation management. The Year’s Biggest Corporate Blunders – As any PR person can aptly tell you, a reputation snafu is a pain to recover from.

Reputation 28

Reputation Social Media Resources Conversation 28

Jeff Esposito

JUNE 2, 2015

With Twitter showing the demographical data, social media professionals can now make educated decisions in regards to resources allocated to Twitter in regards to media spend and content marketing. The later often comes in taking industry reports as gospel and not in primary data points.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

With Twitter showing the demographical data, social media professionals can now make educated decisions in regards to resources allocated to Twitter in regards to media spend and content marketing. The later often comes in taking industry reports as gospel and not in primary data points.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JANUARY 21, 2014

This is due to their limited time, resources and manpower. In-House Content Creation Teams. With such a focus on content, it is getting harder for companies to slap together stuff that can compete. They are building teams of talented writers, designers, videographers and.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

OCTOBER 7, 2010

I’ve always found giving tips and information that’s circulating to a journalist as a nice way to help possibly inspire their next piece, find resources and generally be helpful. Britt asks for word-of-mouth information.

Press Release 36

Press Release How To Eventful Resources 36

Jeff Esposito

AUGUST 13, 2010

Arik Hanson gives some great resources to tap when you get that not so fresh feeling. Hope to see you there and without further adieu, here is this week’s edition of Five for Friday. 13 ways to find your blog inspiration – Ever hit a brick wall or lose your muse?

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

SEPTEMBER 24, 2010

13 PR resources you may not know – I like lists, especially ones that I may have missed along the way for some reason. Arik Hanson makes some great points about speakers at events coming just for their slots and leaving without peeping out any other folks. I agree with his rant and wonder if folks drink too much of their own Kool-Aid.

Survey 23

Survey Groups Groups Price 23

Jeff Esposito

AUGUST 6, 2012

I anticipate this number to swing back up next year as schools put more resources towards social and in light of the recent Penn State headlines. This is a decrease from 68% in 2010-11 and 73% in 2009-10. Perception is reality, whether you are recruiting for academia or Wall Street.

Cost 51

Cost Study Social Media Press Release 51

Jeff Esposito

AUGUST 11, 2011

Obama’s Twitter account was more of a news resource than call to action for his agenda. Zero to Promo in 140 characters – When engaging in the social Web, you need to know your audience. What they expect of you and what they act upon are two of the biggest things to keep in mind.

Social Media 42

Social Media Web 2.0 Case Study Policies 42