Harp Interactive

MARCH 4, 2014

All the Twitter tips, tricks and resources to support your business or brand…all in one place. Check out our essential list of all the Twitter commands, lingo and resources you need to know to make the most of Twitter in 2014. Feel free to download and share this document. If your Web browser is [.] ( Read more. ).

Twitter 228

Twitter Resources Social Media Tips 228

Harp Interactive

OCTOBER 6, 2010

Fortunately, there are third party resources that have already received Facebook’s approval and provide all of the resources needed. Facebook has made it difficult ( see their guidelines here ) if not a bit treacherous for you to run your own promotion directly on Facebook. Common Promotion Types and When to use Them.

Types 317

Types Facebook Notification Survey 317

Harp Interactive

APRIL 6, 2010

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Tags: Blog Facebook Monitoring Search Marketing Social Media Marketing Tools and Resources brand monitoring monitoring tools SEO Twitter twitter for business.

Newsvine 307

Newsvine Quantcast Social Media Meeting 307

Harp Interactive

MARCH 31, 2010

Armed with this intelligence you can now justify, project and allocate resources! Tags: Blog Facebook Monitoring Social Media Marketing Tools and Resources Twitter Uncategorized monitoring tools KPI ROI calculation social media analytics social media measurement social media metrics social media ROI.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

NOVEMBER 23, 2009

They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. They become overwhelmed, haven’t planned properly, don’t have the strategies or resources in place to execute and the results are…social media couch potato syndrome. Participate.

Social Media 237

Social Media Statistics Resources Study 237

Harp Interactive

FEBRUARY 23, 2010

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… I: wait… Top: wait… C: wait… Tags: Blog SEO Search Marketing Social Media Marketing Tools and Resources Uncategorized demographic targeting foursquare geo tags geocoding geotagging geotargeting (..)

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

APRIL 13, 2010

Tags: Blog Facebook Tools and Resources create a poll on facebook create and publish a facebook poll essential facebook app facebook fan page poll facebook poll how to create a facebook poll poll application.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

MARCH 3, 2010

Tags: Blog Facebook Social Media Marketing Tools and Resources Twitter 5 apps to backup your social media accounts backup social media accounts backupify backupify.com backupmy.net backupmytwitter email backup facebook backup online account backup protect online data socialsafe tweetake tweetake.com tweetbackup twitter backup.

Social Media 270

Social Media Vimeo Delicious Applications 270

Harp Interactive

JANUARY 27, 2010

Make it a habit to ready them and respond to 3-5 of them each week (tweak this number to work best for you, your business & resources). Part III will contain daily practices for an engaged social presence along with tools, apps and resources to do this.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Harp Interactive

JUNE 16, 2010

In my last blog post, I covered tips on how to set up social media monitoring and what to monitor, and also provided other good resources to help you with this initial, important step. You can read it here. Engagement.

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

AUGUST 26, 2010

74% of marketers surveyed said that less than 20% of their online marketing resources, including budget and staff to manage them, were devoted to social media programs. .&#. Social Media Marketing Is a Small Portion of Total Budget But Spending Is Likely to Increase.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

JULY 13, 2010

Focus on getting in the first 5 results should be a priority and the resources devoted to this end will provide proportionately higher ROI than most other online marketing tools! The statistics confirm that search supremacy is critical if you want to compete in the crowded online market.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

AUGUST 3, 2010

Based on your business you should be assigned appropriate resources. Make sure the KPI are measurable and relevant to your business otherwise consider finding a different candidate who will provide you with those. How many people will be on the team? Breakdown of strategic and executional members?

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

MARCH 9, 2010

Companies that discourage and forbid employees and members from using company resources or references in any kind of social media/external communication. Companies that provide basic guidelines for liability control by clearly delineating the responsibilities of the organization and the individual.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

FEBRUARY 3, 2010

Commit resources & time to be successful or you may very well fail. Understand, you do not control the message. Old habits die hard and there’s a tendency to want to treat social media participation like advertising where the ability to control messaging is the norm.

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

DECEMBER 8, 2009

Create your Twitter Background: There are many online resources that allow you to create a somewhat unique Twitter background, including: Twitbacks , Twitter-Backgrounds.net, and TwitterBackgrounds.com. Most of these include a customizable paid-for option.

Tips 302

Tips Twitter Directory Avatar 302

Harp Interactive

OCTOBER 9, 2009

Excellent resource: Susan Getgood. See if you can give them a free sneak peek at something, or some other “you’re special” reward for their time and effort (if it’s material, ask them to disclose it). Learn all you can about how NOT to pitch bloggers. Don’t throw out text, but try adding video.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

NOVEMBER 15, 2012

Pinterest takes the commercial plunge. Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage.

How To 292

How To Resources Tools Social Media 292

Harp Interactive

NOVEMBER 30, 2011

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found.

Hashtag 308

Hashtag Twitter How To Organization 308

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don't. Pretty powerful metrics for any type of business.

Types 315

Types Facebook Metrics Social Networking 315

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

MARCH 24, 2011

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness.

Brands 289

Brands Tools Social Media Questions 289

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

Syndication 231

Syndication SEO UGC Engineering 231

Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

Syndication 225

Syndication SEO UGC Engineering 225

Harp Interactive

APRIL 8, 2011

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google's new feature:

Google 228

Google Features List Resources 228

Harp Interactive

APRIL 8, 2011

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1 in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google's new feature:

Google 223

Google Features List Resources 223