Direct Marketing Observations

JANUARY 12, 2018

Are they an industry resource? Do they enhance your experience? Do they engage? Do they share your content? Do you get the sense that they don’t even pay attention to their feed? Are they a SME? Who do they work for? Do they push out their own though leadership? Could they solve your organization’s most difficult problems?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

FEBRUARY 9, 2010

These brands are usually strongest when consumers view them as a resource for their specified purpose whether it’s household cleaning, motor oil lubrication, exercise equipment or anything else. Harnessing appropriate and relevant content as a resource for your customers / audience is becoming a significant differentiator in the market.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

MARCH 21, 2011

Additional Facebook resources can also be found here Global Disaster Relief on Facebook page. The page is called Help Japanese Earthquake and Tsunami Victims , and it allows Facebook users to donate anywhere from $10 to $500, or they can join the cause and share it with their Facebook friends.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

NOVEMBER 18, 2011

The point being, in most cases, you have a chance to change it-IF you can recognize that you can change it or need to change it and you engage resources to support or change it. It could be a piece of dialogue that is misconstrued, or something that was not done and was expected. You need a solid support network wherever you are.

Review 170

Review Skills Resources Questions 170

Direct Marketing Observations

DECEMBER 16, 2016

What’s more important a resource or a utility? There’s content, and then there’s our content. What are we using social media for? What works? who is the competition? September/October 2016. Whats the game plan? Where does social fit in a brands mobile strategy? Customer loyalty and disruption.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JANUARY 31, 2018

In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing? This is the great struggle for the enterprise in social media. Where does it fit?

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

MARCH 1, 2010

How do you become a trusted source of information, a treasured resource, a valuable asset? No one knows the difference, unless you start to really “look&#. So how does one build a solid reputation in the social media world? Maybe you can answer the question if we pull the term social media off the board. Pick any industry you want.

Reputation 164

Reputation Social Media Resources Influencer 164

Direct Marketing Observations

NOVEMBER 2, 2012

A very poor job of intimating how hard it might take, how long it might have taken, and the money and resources required to just get in a position to be successful online. But what do we do? And then, at the end of the day we punt, and are conditioned to think that the clearest path to success is to give it away for free.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

APRIL 9, 2010

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. 3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

APRIL 11, 2011

To be honest, if I was a company who didn’t have money, resources, or time (weak excuse) to dip a toe into the waters of social, I might do the same thing. Of course doing the barest of minimums also sets you up for the hacks who love to point out the companies who…do the barest of minimums.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

NOVEMBER 8, 2010

More resources? They not only have to do what they are good at but they also have to manage their people and manage their business. However what really opened my eyes was when he told me what was the key to growing his business. Was it more people? More trucks? Better technology? He told me it revolves around word-Compassion.

Conversation 189

Conversation Social Media Resources Course 189

Direct Marketing Observations

JULY 6, 2010

The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JUNE 21, 2010

BrianSolis.com is among the world’s leading business and marketing online resources. He is principal of FutureWorks , an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

AUGUST 9, 2012

So I’m telling you right now, creating, collecting and curating content is damn hard and just because you have resources and access to Google or Bing or Yahoo or whatever, it doesn’t mean that you know what will work for your company or a company when it comes to compelling content that will drive eyeballs and sales.

Content 207

Content Curation Smart Phone Yahoo 207

Direct Marketing Observations

OCTOBER 4, 2017

Keep in mind that it has to be there, you just have to decide which platforms you’re going to use and what the distribution of dollars and resources will be. Your new digital marketing challenge is to figure out where social fits in your marketing mix. Let me reiterate. Does engagement really matter? What is engagement?

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

MARCH 18, 2010

Again, you should have one of these anyway but there are some cool little features buried in Linkedin that can help you network with like minded professionals, look for new resources and partners, connect with current and past work colleagues and if need be, look for a new job.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

FEBRUARY 11, 2010

What I’m saying is that if you have questions, go to Twitter and ask a trusted and valued resource. Given that search results can return articles and blog posts that rank high on the how to’s of social media and social media marketing, I think it’s important to trust one’s peers and their associated networks.

Social Media 174

Social Media Conference Policies Social Networking 174

Direct Marketing Observations

JANUARY 21, 2011

With that said, here are 4 resources to help keep you current in today’s ever changing social sphere. The other part is that technology is waiting for users to catch up and users are waiting for technology to slow down, thus a lot of times most marketers are flying blind when it comes to using social media to sell products.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

FEBRUARY 6, 2012

It’s a great resource of information. If You have not visited the blog site for the agency, We are Social, make sure you do. In particular, I was struck by an infograph that was up recently titled, Social Business-Social Media Integration. Within that infograph, I found this: Which one do you think is the hardest? Which is the easiest?

Social Media 159

Social Media Resources Sites 159

Direct Marketing Observations

JANUARY 4, 2010

That’s right, the customer service teams, talk about resources! So why don’t we ever hear about social media from the people who are responsible for managing direct customer experiences on a daily basis? Customer support, service, tech support usually have dozens if not thousands of company representatives waiting for you to call.

Social Media 131

Social Media Engagement Class Social Enterprise 131

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. Well, rather than have you sort through the 14 thousand bookmarks in Delicious, I saved you the trouble and am sharing my favorites of 2010. Let’s get to it. 1) It’s all about networking and sharing isn’t it?

Sites 235

Sites Social Media Tools Storify 235