Akamai Marketing

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5 Money Saving Marketing and Branding Tips for Startups

Akamai Marketing

Through the haze of late nights and Redbull, frantic pivots and resource challenges, marketing strategy for launch is often overlooked. Get your experts and resources in order and more importantly, listen to them. Before you go to launch, you’re going to need a marketing plan. Who’s Suggesting? . You shouldn’t.

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Creating A Movement That Matters

Akamai Marketing

Decide which is your most valuable resource. These “early adopters” have distinct profiles – figure them out and speak to them. This is the time vs. money stage. There are plenty of things you can do for free, but they take time. Social Media Matters – But So Does Real Life.

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The difference between an audience and a community in new media

Akamai Marketing

Running an ad doesn’t take any man power or additional resources outside of creating the ad and buying the time or space. Audiences are Set it and Forget it : You create an ad, you run it, you measure, rinse and repeat. Its easily repeatable. Communities Are Like Marriages: Communities require consistent feeding and caring.

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Welcome to Hawaii PubCon Foodies

Akamai Marketing

More local Honolulu foodie social media resources: Ono Kine Grindz Food Blog @okgrindz. After 20 years in Arizona, I was prepared to be less than impressed, but they absolutely killed it. Its a great treat.and its actually spicy which I truly crave. NonStop Honolulu : Follow @melissa808 , @nonstopmari.

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Twitter-ups the future of events, sponsorship and event marketing

Akamai Marketing

Will brands start holding Tweet-ups for their followers that are sponsored? I think so. Its just a matter of time. This is just one of the new bright and shiny business opportunities in the gray economy.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Resources: Register here for a Webinar with the authors on March 31st, sponsored by Social Media Club Share and Enjoy: Tags: Review , small business , social media , strategy No Comments Start the ball rolling by posting a comment on this article! I plan on giving a copy to my clients.

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The Case for Active Users as Social Media Community Managers

Akamai Marketing

Ask them for suggestions and resources for your own hiring. If you don’t know how to find a good social media community manager, get on Twitter and start watching some of the brands you think are doing it right. Connect with your local Social Media Club and learn who the local and national leaders are.