Adam Sherk

OCTOBER 18, 2011

I hadn’t published this previously because there already a number of other good resources out there. Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

NOVEMBER 9, 2010

The discussion around my post on press release buzzwords has brought my attention to a variety of resources on language and writing, the latest being a new book called Wordcatcher. Long before getting involved in marketing communications I was a kid who grew up loving stories and more specifically words.

Press Release 146

Press Release News Publishing Study 146

Adam Sherk

SEPTEMBER 11, 2012

You need to tell the story well to win hearts and minds, maintain momentum and secure new resources when needed. . “Dyn-o-mite!” Evans, Good Times. Analytics and reporting are critical. The level and style of reporting should be tailored to specific audiences. In most cases keeping it simple is best. “Aaay!

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

JULY 9, 2013

Remember: The editorial team is your best resource. But it is important to point out that in practical application keyword research for content planning takes a lot of time and effort. So pace yourself and avoid overdoing it. They are the subject matter experts and can do a fair amount of this based solely on their knowledge and experience.

Research 183

Research Content Hitwise Adwords 183

Adam Sherk

MAY 26, 2009

I do agree that it’s much better to strengthen your own domain than boost someone else’s; however, if resources or technical limits keep you from being able to create and host SMRs on your own domain, I think hosting your SMRs somewhere else is better than not doing them at all. However there is also a downside.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

OCTOBER 14, 2015

Google PageSpeed Insights should be treated as no more than a rough proxy, especially because the scores are influenced in part by external resources outside of a publisher’s control. Both through improved ranking signals and indirectly through increased user activity and engagement signals.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

FEBRUARY 14, 2012

Some more observations: The ability to connect RSS, Twitter and Facebook feeds makes it easy to maintain a Channel without committing significant time or resources. Additional Notes. Consider creating a dedicated feed for content that makes the most sense for StumbleUpon.

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Adam Sherk

MARCH 8, 2012

What level of time and resources should be applied to various social sites? For instance every media outlet has main profiles for the brand, but to what degree should they develop profiles for specific site sections, topics and writers? When is the right time to jump into new opportunities?

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

OCTOBER 1, 2009

Here are some free resources for identifying hot topics and search trends. You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. I’ve primarily stuck to aggregated trend/topic lists to keep the list manageable.

Trends 146

Trends Tools Embedding Digg 146

Adam Sherk

JANUARY 14, 2010

Here are some of the news sites sharing information on how to donate to relief organizations helping the Haiti earthquake victims: CNN – Impact Your World The New York Times – Haiti Disaster Relief: How to Contribute MSNBC – Haiti earthquake: How to help Chicago Tribune – How to Help BBC News – Haiti: How to help NPR – (..)

News 129

News Sites Digg Press Release 129

Adam Sherk

MAY 14, 2013

However the collective payoff can be substantial so it’s worth devoting some resources to it. Link reclamation takes considerable time and effort and it is certainly the least glamorous of all the tactics. E-mail newsletters and RSS feeds.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

APRIL 26, 2010

This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors. Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality.

News 149

News Module Widget Facebook 149

Adam Sherk

JANUARY 20, 2010

But instead of that, I’m going to to give you the (completely fabricated) inside scoop on why The New York Times is really putting up a paywall, in the form of a Top 10 list: Poisoning the cafeteria didn’t scare enough people into taking buyouts The executive bathroom in Rupert Murdoch ’s “Evil Publishers” Lounge is pretty sweet They’re planning (..)

Press Release 126

Press Release Digg News SEO 126

Adam Sherk

AUGUST 4, 2010

And part of it too is that active participation and engagement is time-intensive, and not everyone wants to devote resources to that. Also news organizations are understandably being cautious while they see how users respond to the new system.

Digg 134

Digg Sites News Activities 134

Adam Sherk

AUGUST 21, 2012

I thought I’d share it here along with some links to additional resources. I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. It is intended to be a general overview for publishers. Hopefully you’ll find it useful.

SEO 278

SEO Social Media NoFollow Engineering 278

Adam Sherk

JANUARY 12, 2011

Use tools for content ideas and planning – Keyword and research and trend tools are not just for optimizing content that has already been created; they are also a good resource for new content ideas.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

JUNE 29, 2010

Your Gobbledygook Manifesto is a great resource. The word I think is dramatically overused (at least the German equivalent): sustainable Nowadys everything seems to be sustainable… Elizabeth July 1, 2010 at 9:22 am Great list to have as a resource to keep us in check.

Press Release 279

Press Release Marketing Class List 279