Adam Cohen

OCTOBER 27, 2011

The latest version is a suggestion at a client to pool resources to have a joint ‘fund’ for content (in this case video), so that each video produced can serve the purposes and goals for both marketing and PR at the same time and each has a vested interest in allocating resources.

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

OCTOBER 27, 2011

The latest version is a suggestion at a client to pool resources to have a joint ‘fund’ for content (in this case video), so that each video produced can serve the purposes and goals for both marketing and PR at the same time and each has a vested interest in allocating resources.

Content 100

Content Press Release Flickr Collaboration 100

Adam Cohen

AUGUST 10, 2010

Internal resource support and sponsorship. What’s clear to me though, is that companies need to evaluate the following when making a decision on how and where to get help to infuse social media into their marketing or other business tactics: Industry experience of the provider. Your company’s current agency ecosystem.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Adam Cohen

SEPTEMBER 2, 2010

Honoring commitments, adjusting approach to who you are working with (C-level vs. junior resources), ability to multi-task are just some things I look for in a team player – regardless of digital background. They need to be good team players and good leaders, especially in pushing through ideas that are new.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

SEPTEMBER 28, 2010

I’d like to see more “how” here – take some of the examples and plot out how the company: developed the concept, devised the plan, achieved C-suite buy-in, developed a program roadmap, recruited the right people, identified internal resources to orchestrate the plan, and measured the crap out of it.

Marketing 210

Marketing Review Tweetdeck Posterous 210