Adam Sherk
DECEMBER 2, 2009
Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.
Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Followerwonk from SEOmoz is a great tool for researching Twitter users. Or search specific domains, brands and topics for more extensive research. Followerwonk.
Adam Sherk
JUNE 29, 2010
I hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. Thanks for the mention and for adding to the research in this important subject. Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. That got me curious about which terms are currently being most abused.
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