Webbiquity SMM

AUGUST 24, 2021

This third and final post in the series presents 37 (actually 40, counting the three above) more intriguing and actionable stats and facts pulled from that research. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. Facebook Facts and Statistics.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. Image credit: Twitter Here’s how Sprout Social is doing it. In addition, identifying your target audience and developing a bond with them go hand in hand. How do you know your tactics are working?

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Just 3% say they communicate with brands using Twitter. ( Image credit: DreamGrow.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

FEBRUARY 23, 2016

Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). 93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. 7 Twitter Stats and Facts. 36% of Twitter users visit the site daily. ( Pew Research ). Pew Research ). Infinit Datum ).

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

MAY 24, 2016

Paul ( #SMBMSP90 on Twitter). The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

NOVEMBER 12, 2019

Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.” It’s the digital media equivalent of flying blind.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Recent research shows that 83% of users discover and research new products and services on Instagram. Follow Hugh on Twitter @hughbeaulac to get in touch with him or read his latest guest posts.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

FEBRUARY 13, 2018

Twitter emerged at the SXSW conference in March 2007. Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information. Facebook was opened up to the public in 2006. Buyers appreciate business social media use. Small Business Trends ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. Twitter is less formal, more wide-open, more newsy, and generally noisier. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content. But what if they changed that pattern?

B2B 251

B2B LinkedIn Research Twitter 251

Webbiquity SMM

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. Keyword Research/SEO. Yes, I’m tragically connected . Social Media.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

OCTOBER 5, 2012

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 So Far (October 5, 2010). What are the best ways to use Twitter for business? You’ll find the answers to these questions and many more here—or check out more recent thought on the topic in Best Twitter Tips, Tools and Tactics of 2011. Which tools are most helpful?

Vocus 155

Vocus B2B Social Media Statistics 155

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Connect with him through Twitter or LinkedIn. Guest post by Mehdi Hussen.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

JANUARY 19, 2016

Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. Pew Research ). Pew Research Center ). LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( 70% of the U.S. Statistica ).

Social Media 100

Social Media Marketing Survey Metrics 100

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Stick with it.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

APRIL 27, 2010

This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. The top social media tools used across all respondents are: Twitter – 88%. …But Facebook Means Consumer Marketing.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 billion active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

SEPTEMBER 26, 2017

In fact, the platform is 277 percent more effective than Facebook and Twitter at helping businesses generate leads. Do a bit of research and add the name of the CEO of each potential company you want to reach to your list. She writes on Design Roast and can be followed on Twitter @lexieludesigner.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

SEPTEMBER 9, 2014

Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. And those benefits can be considerable.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

DECEMBER 28, 2010

Most still focus on the same basic areas: • Keyword research. • If a company has a quality Twitter following, its Twitter account is likely to appear in the top five results in branded searches. On-page optimization (content, headings, meta tags). Links (external and internal).

SEO 181

SEO Press Release Social Bookmarking Technorati 181

Webbiquity SMM

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Company 149

Company Twitter Software System 149

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. Nearly half of all the employees conducting research for B2B purchases are millennials. 71% said Twitter, while 54% each mentioned Facebook and YouTube. 74% use LinkedIn, and 42% use Twitter. 74% use LinkedIn, and 42% use Twitter.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can you make a press release more friendly to blogs, Twitter and search engines?

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

SEPTEMBER 1, 2010

For example, “PRO: Twitter gives us a great way to leverage PR. When we help clients generate news in the traditional news publications–both print and online–we will use Twitter to post links to those stories and give our clients a “shout out.&# How to Reach Out to Bloggers by Chris Brogan. Share this on Bebo.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. 4: The 14 Best Content Planning and Research Tools. #5: 3: The Nine Best Facebook Marketing Tools. #4:

Google 104

Google Tools Sample Samples 104

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. . Social Sharing (YouTube, Flickr, SlideShare, etc.).

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

FEBRUARY 10, 2013

YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Having those social media accounts updated regularly also helps individuals while seeking a job.

Reputation 182

Reputation Authentication Privacy Microsoft 182