Social and Logical

article thumbnail

What Went Wrong With the Digital Death Campaign

Social and Logical

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter. Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Final Thoughts.

Campaign 170
article thumbnail

Using Applied Behavioral Analysis in Social Media

Social and Logical

Research psychology has defined a framework called ABA (applied behavioral analysis). Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished?

Analysis 186