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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Leave a comment below or reach out on X/Twitter.

Research 257
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube.

Reddit 143
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Twitter Invites Researchers to Join State-Based Misinformation Consortium

Social Media Today

The expanded program will enable more researches to study Twitter data sets.

Research 148
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

B2B 154
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Twitter Provides Access to COVID-19 Related Tweet Dataset to Assist Researchers

Social Media Today

Twitter is providing a new API endpoint which will enable researchers to access the full stream of public tweets about COVID-19.

Research 196
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Twitter Shares New Research into the Effectiveness of its Offensive Reply Warnings

Social Media Today

The research shows that adding a level of friction in the process can lead to more consideration in online engagement.

Research 172
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Researchers Uncover ‘Coordinated Campaign’ Against Harry And Meghan On Twitter

Forbes Social Media

A small number of Twitter accounts are responsible for more than two thirds of hateful tweets about Meghan Markle and Prince Harry, analytics service Bot Sentinel has found.

Research 141