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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Google Analytics Unveils a Set of Social Reports.

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How Bloggers Can Create and Use White Papers

Kikolani

A white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools.

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Empowering Social Media Managers: Introducing Oktopost’s New AI-Assisted Tools

Oktopost

The need for powerful and efficient tools to manage and create content has never been greater. Let’s dive into each of the four new tools and see how they can help you streamline your social media and advocacy content creation. Content Spark allows social media managers to auto-generate messages with AI.

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The New Social Currency, a research from Social Listening to Audiences Analysis

Audiense

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The evolution of the consumer research takes us beyond social listening and the basic analysis of these social data. Who are these people? How do they feel about the topic/brand?

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Content demand: how to cope

Sherrilynne Starkie

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. It’s more than blo g posts, white papers and newsletters. Subject matter experts can be found in product development, production, research, senior management, and in the front lines of customer services. Inspiration.

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Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Bloggers need to be approached in a different way to journalists – our research and whitepaper reflect this view.”. Our survey results show an overwhelmingly positive response. Download the whitepaper here.

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Unlocking the Potential of The Challenger Method: Using Education to Close More Deals and

Koka Sexton

Research Supporting The Challenger Method Research conducted by the Corporate Executive Board found that customers who are presented with an educational approach were more likely to buy the product and remain loyal customers. When it comes to merging education and sales strategies, the Challenger methodology is a powerful tool.