Social Media Strategery

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But I Don’t WANNA Change!

Social Media Strategery

Clay Shirky has an excellent quote in this short video, where he says, “A revolution doesn’t happen when a society adopts new tools, it happens when a society adopts new behaviors.” How do I get my boss to understand that we can use these tools to find new customers?”. My advice to this person was – do some research.

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The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

Consumers Are Most Likely to Forgive USAA, Hyatt, Chick-fil-A and Costco Because Of Their Customer-Service Records, According to New Research — But Much Less Likely To Forgive Chrysler, US Airways, Comcast and BofA. "Forgiveness Here are a few of the recent articles that I've come across that seem to back this up -.

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Establishing a Vision and Then Getting Your Team to Buy Into It

Social Media Strategery

All the bells and whistles and new features are great, but don't get distracted by the latest tools. Don't become a social media ninja – use social media to become a better… – Social media technology offers tremendous tools for PR pros, and yes, I think we all need to be aware of their impact on our industry.

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Four Ways Brands Can #Unplug

Social Media Strategery

There are even tools that will automate the whole process for you, enabling brands to do away with all those pesky human tasks like researching, thinking and writing. Now brands are expected to post 15 times or more every month , and be present and active on Instagram, Twitter, Facebook, Pinterest, Tumblr, Soundcloud and Vine.

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“I want a Twitter for All the Various Parts of the Government”

Social Media Strategery

At least that’s what Chris Brogan said this week at the Society for New Communications Research NewComm Forum. is that he concentrates not on the tools themselves, but on being helpful, on customer service. isn’t about the tools. Dear IT Guy, Can You Actually Use the Tool You’re Creating? The Whole. :

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Social Media is Scary – How to Address Senior Executives | Social.

Social Media Strategery

Here are the three key messages I find myself telling my senior executive clients regardless of what tools I’m showing them. Social media isn’t about the tools – it’s about what the tools enable. The tools that you want to use are dependent on what you want to accomplish. Social media cannot exist in a vacuum.

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

Development Social Media I Started a Blog But No One Cared Fri, Jan 8, 2010 Enterprise 2.0 Image Courtesy of Flickr user cogdogblog As many of you know, here at Booz Allen, we’ve got an internal suite of social media tools available on our Intranet – hello.bah.com. why isn’t anyone asking questions?

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