Josh S Peters

article thumbnail

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

and research your customer, your products, your competitors products, etc. Use any other research options, like Simmons, that you have access to. Use Google and look for research done by others about your target demographic. Use Google and look for research done by others about your target demographic. when possible.

Strategy 186
article thumbnail

The Convergence of Search and Social – Part 1

Josh S Peters

When used right social media can be an incredible tool that pushes business goals and helps build (or save) a brand’s reputation. When planning a marketing mix, involving both SEO and social media, the same level of research and detail you give the first two needs to go into your research and detail in ZMOT.

SEO 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

To Thine Own Audience Be True

Josh S Peters

These popular services should be viewed as tools. All tools should be properly used for best results. Those who use these tools daily hear over and over that social media is a conversation. Define your audience You probably already use social media tools regularly. You must talk with them and listen closely.

Delicious 184
article thumbnail

Search and Social Weekly (1.10)

Josh S Peters

The Learn More takes you to a page that tells you what you can export using their Google Takeout tool, but nothing in the way of alternatives… 2. When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic… 3.

article thumbnail

Internet Marketing Basics: Understanding Our Search Engine Overlords

Josh S Peters

Keyword research is something that I have always had a bit of trouble with but thankfully there are a few tools to help us out. Word Tracker KeyWord Discovery Google KeyWord tool SeoBook KeyWord Tool Spacky KeyWord tool Now we’re armed with keywords. Bolle you're welcome, I'm glad you liked the tools.

article thumbnail

Which is more popular, Amazon or it’s Kindle?

Josh S Peters

I’ve been doing some research for a client recently and looking at some top performers in eCommerce which is when I came across Amazon’s rather extensive network of Facebook Fan pages. I’ve also found 2 twitter accounts and 2 YouTube accounts, but Amazon doesn’t make it easy. Amazon App Store for Android – 4,859.

Fashion 130
article thumbnail

Why honesty is more than just a good idea

Josh S Peters

After doing some research it turned out it was. Beware the snake-oil salesman who tells you all about the latest social media tool and wants you to pay them to get you involved. There was not only a lot of fluff in the report, but there was a lot that could have been done that wasn’t.

Lijit 113