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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. This report looks at the current tools used by GTM teams.

Research 139
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. A plurality of marketers (22.9%) still prefer to post directly on social media sites, but social media management tools are growing in popularity. Thoughts on these studies?

Research 257
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Research Shows that the Majority of Marketing Professionals are Using Generative AI Tools

Social Media Today

Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.

Tools 207
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The future of market research is here: Introducing ChatGPT

Audiense

Market research professionals are constantly looking for new tools and technologies. Artificial intelligence (AI) has recently emerged as a powerful force in this regard, with one tool in particular standing out as a game-changer: ChatGPT.

Research 178
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Research Group Makes Music with ETs

The Realtime Report

Research Group Makes Music with ETs LightNet researches the edge of the possible. One of the hands-on workshops is dedicated to sharing the tools and methods used to make music with ET’s so you can replicate the research at home. Their latest experiment involved making music with extraterrestrials.

Research 103
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6 Keyword Research Tools to Improve Your SEO in 2020 and Beyond [Infographic]

Social Media Today

Improve your keyword research, and subsequent content and SEO efforts, with these tools.

Research 209
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How to Use Social Media for Market Research

Hootsuite

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in.

Research 123