Dave Fleet

JANUARY 5, 2023

However, recent research has shown that this approach can be less effective than prebunking, which involves inoculating against false information by sharing and refuting it before it is disseminated by the spreader. Research supports a prebunking approach. Problems with debunking. Getting people to believe fact-checks is challenging.

Social Media 195

Social Media Reputation Study Organization 195

Dave Fleet

OCTOBER 15, 2013

I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), Content calendars are here to stay.

Content 407

Content Review Social Media Software 407

Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. Tweet Are you focusing your Facebook investment in the right place? Interesting, right?

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

OCTOBER 15, 2013

I disagree: I think content calendars are useful tools, but they’re consistently and brutally abused to the point where they can seem evil. Not that companies should ignore the differences between audiences on their different social channels (you’ve done that research on your communities, right?), Content calendars are here to stay.

Content 150

Content Review Software Tools 150

Dave Fleet

SEPTEMBER 29, 2010

Brian Solis published a great post yesterday, touching on a couple of important topics at the heart of the evolution of social media-focused communications from shiny objects to a serious business tool: The continued focus of the metrics conversation on conversion as an endpoint. The definition of “influencers” from a client perspective.

Conversation 277

Conversation Metrics Social Graph Sentiment 277

Dave Fleet

JUNE 15, 2010

Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. However, Audience really focuses in a different direction, providing tools that should pique the interest of your sales, marketing and community management folks alike. Tags: measurement monitoring social media tools Sysomos.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

MAY 25, 2011

based research numbers that help you understand your size and trends against your competition. Compete’s response: Hi Dave, Thanks again for reaching out, we’re happy to have you publish our dialog and are open to answering your questions about our tools and how it relates to the industry. Thanks, Dave.

Compete 277

Compete Quantcast Sample Samples 277