Akamai Marketing

JULY 12, 2011

Or MAYBE you’d like to research a topic and see what links are being shared on that topic across several networks. For businesses, I can see this being a good tool for an at-a-glance weekly review of social postings. Enter Trunk.ly. basically saves all the links you’ve posted across social networks and puts them in a list.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

APRIL 4, 2011

Now, adults ( who make up the largest segment of social media users ) accept brand presence as part of the social media experience, but here’s some bad news: According to a recent study by Forrester Research, just 6 percent of 12-17-year-olds who use the Web desire to be friends with a brand on Facebook. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. Sure, you’re processes should scale, your tools should scale, but the communication itself? Maybe you even sought to discover emerging trends.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

MARCH 23, 2011

As you move through the FLIRT model, you’ll have lots of statistics that are worthy of your next powerpoint presentation along with research that is hard to get your hands on. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142

Review Company Klout Policies 142

Akamai Marketing

NOVEMBER 1, 2011

In part that’s because I really believe that social media is an important tool and for the tool to be appreciated by “higher ups” aka your boss, there has to be measurement associated with it, particularly since we’re still fighting the battle of whether social media is a viable business tool at all.

ROI 161

ROI Social Media CPC Metrics 161