Adam Sherk
OCTOBER 7, 2014
Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. To help with that, I’ve put together a list of the best options for keyword research, competitive analysis and monitoring search and social trends. Keyword Research. Bing Keyword Research.
Adam Sherk
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning.
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Adam Sherk
APRIL 30, 2013
Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints. Each tool is free unless otherwise noted.
Adam Sherk
SEPTEMBER 13, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.
Adam Sherk
OCTOBER 1, 2009
You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc. The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well.
Adam Sherk
OCTOBER 18, 2011
Some of the research tools have changed but the fundamentals for optimizing the headline, body text and links are largely the same. Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations.
Adam Sherk
MARCH 26, 2013
While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009. Free Tools for Monitoring Hot Search Trends. Are searchers less interested in celebrity gossip than they used to be? According to Google Trends, yes.
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