Techipedia: Tamar Weinberg

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Extended study periods.

Research 194
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Facebook Fans: Are They Worth the Excitement?

Techipedia: Tamar Weinberg

Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month. Facebook Fan Research.

Facebook 172
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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

George Colony , chief executive officer of Forrester Research , has been sounding this alarm for years. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Strategy involves competitive research, benchmarking, messaging, audience identification, determining platforms for engagement, setting overall program and conversion goals, and setting up metrics.

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How to Hire Your SEO Partner

Techipedia: Tamar Weinberg

You also have a way to do comparative shopping, and to validate the SEO’s approach by doing your own online research into SEO best practices. Request case studies with details. I was a jack-of-all-trades, performing a number of onsite, offsite, research, and analytical tasks. Getting a Handle on Results. But can they deliver?

SEO 176
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

Marshall Sponder is a Web analytics and SEO/SEM specialist with expertise in market research, social media, networking, and public relations. That’s definitely a lot to think about when considering what Social Analytics can bring to the analysis of events. Like this post?

Analytics 164
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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. One of the non-convinced individuals who found the Digg story took the liberty to look further into this company, Burton Hosting, and the study. Even I could have looked further.