Small Business Mavericks

JANUARY 30, 2015

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats.

Case Study 70

Case Study Study Guidelines Marketing 70

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. Kelsey Libert gives us a nice overview of the results and there is much to consider.

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

APRIL 17, 2015

ScienceDaily has an interesting report on a recent study from Ithaca College. In this research, assistant professor of integrated marketing communications Lisa Barnard looks at how consumers felt about being tracked. Online and Offline Marketing and Advertising marketing research targeted ads'

Research 70

Research Advertising Study Groups 70

Small Business Mavericks

JUNE 16, 2011

A study carried out by Sensis shows how consumers are using social networks. Here are some of the findings: 12% research products they’re interested in purchasing. 12% research travel offers or holiday destinations. Clothing/fashion = 42% consumer researchers. 11% follow brands in hopes of receiving special offers.

Social Networking 182

Social Networking Sites Fashion Small Business 182

Small Business Mavericks

MARCH 22, 2011

But I haven’t discussed them in relation to using them for competitive research. About the Mavericks | Services | Social Media | Proffessional Speaking | Resources | Case Studies | Why Small Business Mavericks? They are actually quite valuable for that type of information gathering. You must be logged in to post a comment.

Small Business 87

Small Business Sites Case Study Press Release 87

Small Business Mavericks

MAY 4, 2015

Zero In on your Key Topics — do your research and see which keywords click with your audience and build on those. Study Your Negative Feedback — look for patterns to guide post types, themes, and language use by examining what folks hid (that post or all posts?)

Facebook 70

Facebook Patterns Journal Analytics 70

Small Business Mavericks

AUGUST 21, 2014

Apply authority enhancers — quote experts, cite research or credible statistics, share case studies, and be confident in your opinions even if you know some will disagree.

Case Study 87

Case Study Small Business Statistics Study 87