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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study.

Research 257
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Tip on using AI for market research and analysis.

Research 139
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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Redditors are inherently curious.

Reddit 140
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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The researchers conducted a couple of studies to come to the conclusion that this was happening. The researchers performed another study.

Study 201
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Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. The study found that urban consumers do favor online influencers, with 28% relying on them.

Research 148
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Study Finds Only One Type of Consumer Dictates Price

The Realtime Report

Study Finds Only One Type of Consumer Dictates Price Researchers compare multiple categories of shoppers and find the linchpin It’s commonly assumed that the supply and demand economics of the consumer marketplace dictate price. But researchers have found it’s not always that simple.

Price 91
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How to Use ChatGPT to Write a Research Paper

Writtent Blog

Today I want to talk about the top things that ChatGPT can help you with when it comes to research papers so that you can write your paper much faster. Before we dive into the specific tips and show you how to use ChatGPT when writing research papers, let me preface by saying that it is just a tool and is limited in many ways.