Sherrilynne Starkie

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). Social media in call centres.

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Using social media for research: Social Capital 2012

Sherrilynne Starkie

One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. Here’s some tweets from audience members: @ M_Gagnier : People don’t read online, they skim & scan.

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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Build on the successes and avoid the mistakes of those who came before with real-world case studies. Is your campaign missing something? I’ll be providing practical tips for great digital PR.

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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Build on the successes and avoid the mistakes of those who came before with real-world case studies. Is your campaign missing something? I’ll be providing practical tips for great digital PR.

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How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. Recent research shows that people spend an average of 142 minutes per day, or 16.5 In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.

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Survey: Canadians are OK with sharing personal data

Sherrilynne Starkie

The study, “Data Privacy – What the Canadian Consumer Really Thinks”, shows that people’s comfort with data-sharing is increasing. More than three-quarters (76 per cent) of Canadians, are pragmatic or unconcerned about sharing their personal data.

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PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

There is a new study out that shows that PR professionals feel that serving the public interest is as important as their duty to their employers and clients. The Baylor University study, published in Journal of Mass Media Ethics: Exploring Questions of Media Morality, was co-authored by Minette Drumwright, Ph.D., Related articles.

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