Jeff Esposito

JUNE 27, 2012

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here. Studies show that 70% of social business efforts fail due to lack of strategy and measurable results. With that said, it will be exciting to see what comes of the next few years.

Embedding 47

Embedding Study Review Influencer 47

Jeff Esposito

JULY 25, 2012

Throughout the research report, Pentland takes you through a number of studies and how her team was able to use computers and sensors to accurately predict the tells of humans. The book itself is a very smart read that took me out of my comfort zone of sorts.

Review 43

Review Study Research Report 43

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 47 percent of journalists will use Twitter as a source for a story ( Digital Journalism Study ). Only 8 percent of US internet users utilize Twitter despite having a 92 percent awareness level ( Edison Research ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MAY 4, 2012

Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. This study takes a different approach and does a heat map of how the eye views the pages. The main topic is getting outside of the small world of social media.

Klout 37

Klout Study Social Media Review 37

Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. You can view the full research report below: Burson-Marsteller 2011 Global Social Media Check-up. I have a problem that I need to admit.

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

AUGUST 10, 2012

Twitter tools used by the world’s top brands – if you manage social for a company of any size, you have probably also tested out a number of social platforms and researched others. This study breaks out which tools are being used by the world’s top companies use for Twitter management.

Social Media 39

Social Media Delicious Study Research 39

Jeff Esposito

DECEMBER 8, 2010

Fast forward to today and the space is littered with case studies of company X, Y or Z making some serious coin off their community. The crew varies by organization but typically will encompass the functions of marketing, CRM, research, product teams, legal folks, etc.

Social Media 45

Social Media Marketing Foursquare Case Study 45