Harp Interactive

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The online survey was conducted by Extra Mile Audience Research on behalf of the Pivot Conference between June 29 and July 30, 2010. Tags: Blog Social Media Marketing marketers plan to spend more on social media pivot conference study pivot social media survey social media statistics social media trends social media usage by brands.

Study 285
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16 Questions to Ask Before Hiring a Social Media Company

Harp Interactive

Even before the interview you must conduct detailed background research and check the company/consultant’s profiles on popular social media platforms. Research the credentials of the trainer and the program. Describe your top 3 social media success stories (case-studies)? How long was the training and who was the trainer?

Questions 313
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5 Reasons Why Inbound Marketing Delivers Results at Lower Cost!

Harp Interactive

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Customers like to research, read reviews, compare and hear what other customers have to say about a product or service before making a purchasing decision.

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The truth in online health communities

Harp Interactive

What’s more, not only is it cheaper than buying prime time spots, research shows that in the long run social media and search optimization are more effective in winning over customers and keeping them. .