Direct Marketing Observations

JULY 19, 2012

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today. ”

Study 176

Study Research Organization Communities 176

Direct Marketing Observations

MAY 16, 2011

In a recent GroupM Search and comScore study this has pretty much been verified. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. The results from the survey/study revealed the following. Because we still want the best deal possible.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

OCTOBER 29, 2010

According to numerous research studies, consumers choose to follow, fan and like brands in the social space primarily to get insider deals and to be exposed to cool content. Let me quote Tom : The simple fact is that long-term success in the social space is about more than just being a great conversationalist.

Conversation 143

Conversation Content Study Social Media 143

Direct Marketing Observations

FEBRUARY 5, 2010

1) Create a Social Media case study of who is talking about your company both in good & bad ways. By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. Make sure you open them. Show the benefits of why you need to join in. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

APRIL 7, 2011

The study revealed that 68% of the top 100 companies were experiencing a negative growth in unique visits over the past year. Recently WebTrends released a whitepaper in which they analyzed the website traffic of Fortune 100 websites based on ‘unique visits’.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

FEBRUARY 2, 2010

What happens when consumers demand (or request) product features instead of market research? A research study commissioned by Cisco contained keen observations for agencies and strategists to consider. For instance, at its most basic, what happens when corporate messaging is spread by consumer reviews not Corp Comms department?

Social Media 131

Social Media Sentiment Research Process 131

Direct Marketing Observations

JANUARY 19, 2010

There are a few meaningful vendors in your space determined by the size of your company, the features are all pretty clear and there are case studies galor for how-to and how-not-to select, implement and run those systems. Now, if you want to source some external help for social media, well that’s a different story.

RFP 159

RFP RFI Social Media Proposal 159