Buzz Marketing for Technology

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What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Computer Writing and Research Lab. is the study of argumentation and persuasion (Aristotle 1991) â?? Writing the learning organization: A framework for teaching and research. Market matters: Applied rhetoric studies and free market competition. A diary study of task switching and interruptions. You are here: Home.

Research 190
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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. A different study by IBM announced that, “than 1,700 CMOs, 82% still rely on traditional market research to shape marketing strategy, while only 40% of chief marketing officers track any online communications.”

Data 194
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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

So to illustrate this, I decided to run a research experiment to show at IAB MIXX. This was research that was exclusive to IAB MIXX, but you can now see below. To do this, I asked our research analysts at Networked Insights to study what marketers talk about. IAB Mixx Research.

Quantcast 188
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website. better than hybrid desktop/mobile ones.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

According to Forrester Research , U.S. According to Forrester’s 2012 North American Brand Performance Study, being indispensable commands greater preference, and that means a higher likelihood that customers are going to keep spending their hard-earned dollars with your brand across multiple channels.

Retail 217
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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. And the most successful case studies are precisely those that embrace this approach.”. Think in experiences, not channels.

Mobile 225
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Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

Faculty & Research. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. Academic Programs. Executive Education. Corporate Connection. About MIT Sloan.

Products 190