Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. Take these examples: 50% click through rate increase in paid search when consumers were exposed to influenced social media and paid search ( comScore & GroupM study ). Frankly, well put.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

SEPTEMBER 2, 2010

It’s more than just market research , it’s the practical application of it. One person who has spent plenty of time studying behaviors and what makes social initiatives work is Dan Zarrella – worth subscribing to. Understanding of Conversational Technology.

Tools 247

Tools Posterous SEO StumbleUpon 247