Trending Sources

Let Qualitative Research Guide Your PR Programs

Spin Sucks

Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The more information you obtain from the research, the better your results! Here’s a guide to qualitative research. The secret?

The Study Guide for Communications Professionals

Spin Sucks

As Lee Humphreys , Cornell assistant professor of communication and the researcher who recently uncovered 200-year-old “tweets,” said, “we see people using new media for old problems that people have always had to think about and engage with.” Mental Floss : Less research-based and more full of the types of things you find yourself pondering at 3 a.m. The two can never be untwined.

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The Demographics of Twitter Users [Study]


Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. Marketing & Communication Research/Study Social Media Twitter Marketing social media marketing social media on mobiles Twitter demographics

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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising  is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. A lot of data was gathered from over 30 different content marketing agencies and cost data from about 600 digital publishers. Studies like this new research give us a perspective on the changing reach, engagement, and ROI of what is currently in use. Market Research content marketing native advertising new research research roi

Why Your CEO Should Be Active On Social Media [Study]


The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Research/Study Social Media brand awarness CEO participation CEO profiles Jonas Klit Nielsen survey results

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

Twitter Wednesday introduced Twitter Insiders, a single destination for brands and agencies to fill their research needs. Research manager Gemma Proctor said in a blog post  that Twitter Insiders is a network of more than 12,000 users aged 16 and up from the U.S. When online, Twitter Insiders are always available–so they’re ideal for performing fast, continuous research.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google. Social Media Case Studies Social Media Statistics Facebook fan engagement Wildfire

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

Facebook IQ  released a new study  in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. But if you’re interested in customizing your concepts for each feed, our research can help you understand the particular interests, needs and expectations of our two communities and give you a starting point for experimentation. and U.S.—were

What To Tweet And Not To Tweet About [Study]


Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Data and research: Twitter users love data, infographics and research figures. It is a great way to spread your research findings and your thoughts.

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4 Studies on the State of Influencer Marketing

Convince & Convert

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach.

Case Study: The Local Stories Project


Two News Specialists at the NPR Digital Services  asked themselves this question and conducted a study to define what types of local content cause the most sharing and engagement. Last week we discussed the importance of Local Social Management. Today The Case . This allows for the sender to post different stories to specifically targeted local audiences – from the same Facebook Page.

Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us”  Case Study Guidelines.

Twitter Video Ads Deliver Recall, Receptivity (Study)

SocialTimes Twitter

Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved. Advertising/Marketing Twitter Attention Cognitive Effort Dentsu Aegis Network Favorability Information Processing MediaScience mobile Neuro Research Purchase Intent Recall recommendation television TV Video AdsUsers absorb content more quickly on mobile than on desktop, with high levels of retention.

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Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Convince & Convert

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. Note, however, that Instagram ads opened to all businesses less than seven months before this study was conducted. And of course, they were right. ” And guess what?

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research  @  Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. With this team, they are responsible for growing and maintaining our Enterprise Media and Research business across North America.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S. And 73% of U.S.

Komen Provides Excellent Crisis Management Case Study

Spin Sucks

What does matter on Spin Sucks is the incredible PR crisis management case study it’s providing. During my research for this blog post, I discovered a few things: Susan G. So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off? But it’s not. Susan G. komen

New Research: Americans Hate Social Media Promotions

Convince & Convert

New research from my friends ExactTarget ( I am proud to have them as a client ) puts a mathematical fine point on our collective abhorrence for social promotions. In their 2012 Channel Preferences Study ( download it here for free ) 1,500 Americans ages 15 and older were asked about their usage of email, social media, and text messaging. Mine looks something like this: Friend. Brand.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. ” B2B Marketing Research and Statistics.

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

worked with Edison Research to design a study of the science of complaints that ultimately powered my new book, Hug Your Haters (visit now to order and receive exclusive bonuses not available anywhere else, or ever again ). Hug Your Haters customer service edison research facebook hug your haters social care social media customer service twitterEvery time.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 83% of B2B buyers research online before making a purchase.

Research Sheds More Light On Why People Follow Brands Via Social Media


Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Connected marketing Research Social media marketing brand followers customer experience Facebook InSites Consulting promotions research social media marketingOnce a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition. In other words: what you have to offer matters most. [.].

3 Unusual Lessons We Learned by Studying Over 16 million Posts (And 100,000 Brands) on Social Media

Buffer Social

At Buffer, we love to see new stats and research about how to best share to social media and drive engagement. To learn more about how brands are tackling social media in 2016, and importantly, to discover what’s working, we decided to study what types of posts brands were sharing the most of on social media. Three social media lessons we’ve learned from this study. 1.

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Tech Buyers: 43% Research Products After Seeing Mobile Ads

The Realtime Report

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study also looked at mobile usage among visitors to technology news sites: 92% of tablet users seek out things like product reviews on their device; 72% do so on their smartphone.

New Research: Do Pictures of People Increase Facebook Engagement?

Convince & Convert

Breakdown of People Frequency of all Brands in the Study. The Research Methods Behind the Madness. New Research: Do Pictures of People Increase Facebook Engagement? Social Media Research content marketing facebook engagement facebook marketing social media case study social media research taggs Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Our Hypothesis. Take a close look.

How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. whopping 85% of studies incur delays due to patient recruitment. Not being able to meet recruitment standards then creates a number of other problems such as: Drop in research team morale. Extended study periods. Drive more pre-qualified patient referrals. Buffer.

The 4 Best Influencer Marketing Studies of 2015 (So Far)

Convince & Convert

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. Partnering With Influential Moms Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Have you seen any interesting research lately in the world of influencer marketing? 

Front-Loading Branding Makes Twitter Video Ads More Effective (Study)

SocialTimes Twitter

Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab. The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. The three-second mark is a key spot for video ads, as recall rose 13 percent between the one-second and three-second marks.

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All You Need To Know About Your Facebook Reach [Study]


For this purpose, today I have written about a research by EdgeRank Checker where they examined a random sample of 5,500+ Facebook Pages, to understand engagement rates through different activities on Facebook – Like, Share, Comment. Likes, Shares and Comments: To make your Facebook page more effective, recent EdgeRank Checker research shows that you have to go beyond just posting content. While most of the EdgeRank Checker research focused on larger company pages, it’s significant to note that smaller companies had more interaction. Tweet.

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Content Sharing Pattern on Social Media [Study]


To help us look into this matter in depth, I would quote from a research by ShareThis, Starcom MediaVest and Rubinson Partners , in an article by Actionable Marketing Expert Heidi Cohen, which says “ Sharing accounts for 10% of all Internet traffic and roughly one out of three referral visits to sites result from search and social media”. Research findings on user clicks. clicks.

28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy

Writtent Blog

Ongoing education is critical, which is why we’ve compiled 28 of the brightest and most-inspiring research reports and case studies to hit the web in the recent months. Trust us, you’ll be unstoppable: Research Reports. 1. IBM Global CMO Study. CopyPress’ interview of 329 content marketers is among the most spot-on studies we’ve seen hit the shelves in recent months.

3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. And this was a case study if ever there was one, because the data they had to work with was phenomenal: A database of 14,000 customers , including, get this, actual sales data. This study looked at both.

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Study Finds Majority of People Conduct Research Online

PWB Marketing Blog

Let’s hope so, because more and more people are using the Internet to research products and services. Nearly 60% of Americans perform online research before making a purchase decision. Does your website make a good impression? And the number two online activity is using a search engine to find information. So it’s likely your website stands a good chance of being a prospect‚ “first impression” You only get one chance to make a first impression, and you want that impression to be a good one. The other implication of this is clear: businesses need to be found online.

The Ultimate Guide to Keyword Research

Viper Chill

This is known by many as Keyword Research. It is this keyword research that has allowed me to get 981,000 unique organic search visitors to a 3 month old website, grow blogs faster than I ever thought was possible and – more than anything – allowed me to be free from a boss and the 9-5 grind. I say this because I want you to understand how important keyword research actually is.

Open Research: A Framework for Social Analytics

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza! Wowza! Wowza!

The Superhuman Guide to Keyword Research & Competition Analysis

Viper Chill

We’re well underway with our Triple X Niche case study (introduction post here ) and we now have over 20 ongoing case studies on the forums. One thing I promised to do when introducing Mr.V into the case study was to answer his questions and queries in public. Just to be clear, this is not the niche we’re using for the case study. Learn guitar. How to strum.

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

According to recent research conducted by and reported by MarketingProfs , websites,  blogs and search are among the most effective tactics for both lead generation and brand awareness. Whether one agrees with conclusions of the research or not, it clearly has one important flaw: ignoring the connections between tactics.

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A Social Network For Genetics Research: Can It Help Isolate Parkinson’s Genes?

The Realtime Report

Can social networks help with medical research? It started in 2009, when 23andMe decided to do genetic research and invited anyone diagnosed with Parkinson’s to donate their DNA sample. The company recruited people using social media, and at Parkinson’s research conferences. ”  The goal is to reach 10,000 participants, a much broader pool for genetic research.

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing TwitterI recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Social Business in 2012 Study

Direct Marketing Observations

I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. ” SEO/SEM

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