Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms.

Strategy 130

Strategy FAQ Guidelines Policies 130

The Realtime Report

MAY 21, 2020

How Does Studying Information Technology Make You Stand Out From The Crowd? So, let us help you understand how studying IT makes you stand out from the crowd? Thus, they don’t want to end up studying something that restricts them to a particular domain. Are you looking forward to pursuing higher education?

Study 201

Study Skills Trends Software 201

Social Media Strategies Summit

MAY 27, 2022

That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. One of the essential time-saving strategies that every marketer should use is to create a content calendar. But why do you need to optimize your time?

Social Media 179

Social Media Strategy Marketing Curation 179

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Having a social media strategy in place can help grow your company. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. SEO strategies will be discussed later in this article. Create a Social Media Strategy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Measuring the success of B2B SaaS Marketing Ultimately, your marketing strategies should drive revenue through customer acquisition or retention. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Sherrilynne Starkie

JULY 23, 2012

One highlight was Kelly Rusk’s session on using social media for research. Kelly discussed how to effectively research the social web to understand how people interact with each other, organizations and brands. Here’s some tweets from audience members: @ M_Gagnier : People don’t read online, they skim & scan.

Social Capital 275

Social Capital Research Social Media Case Study 275

Webbiquity SMM

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

B2B 225

B2B Social Media Marketing Influencer 225

Dave Fleet

JANUARY 5, 2023

However, recent research has shown that this approach can be less effective than prebunking, which involves inoculating against false information by sharing and refuting it before it is disseminated by the spreader. Research supports a prebunking approach. Problems with debunking. Effective interventions are hard to scale.

Social Media 195

Social Media Reputation Study Organization 195

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Case studies show that 80% of Instagram users follow at least one business profile. And 81% state they use the platform to research products and services.

Instagram 162

Instagram Strategy Marketing Metrics 162

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

Research 77

Research Google Newsletter Curation 77

Sprout Social

OCTOBER 11, 2022

The pillars of a content strategy for employee advocacy platform. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. Case studies. Incorporate executive thought leadership into your advocacy strategy. Social media posts. Data reports.

Strategy 131

Strategy Content Curation Press Release 131

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of money, Facebook now puts the ad buyer in charge and at reasonable ad spend. There you will be presented with the available studies.

Study 95

Study Conversation Cost Campaign 95

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. But you should at least have an outline of a strategy.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Bill Hartzer

NOVEMBER 17, 2023

The research, conducted in two phases, sheds light on the emotional needs that drive consumers across various social platforms. The first part of the study, spearheaded by Mindshare’s Worldwide Data Strategy and Insight team, involved a quantitative survey of over 28,000 adults worldwide.

Social Media 95

Social Media Survey Study Collaboration 95

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. Here are the steps for creating your Linkedin strategy. Proactive marketing.

B2B 130

B2B LinkedIn Strategy Brands 130

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

SEO 239

SEO Strategy Tips Marketing 239

Bill Hartzer

OCTOBER 30, 2012

As a part of the ClickZ Academy Onsite Training Workshops held right before the Search Engine Strategies Conference in Chicago , I am teaching a 4 hour workshop on researching, creating, and promoting quality content. Here are the specific details of my training: Strategies for Researching, Creating, and Promoting Quality Content.

Training 127

Training Research SEO Strategy 127

The Realtime Report

OCTOBER 29, 2019

Surefire Strategies in the Social Media Marketing World. You’re trying to build a strong social media strategy for your business, and honestly, it shouldn’t be this hard! Words like study, research, and get to know don’t quite cut it here. The sweat drips down your brow. Keep reading.

Social Media 119

Social Media Strategy Marketing Study 119

Webbiquity SMM

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Key Takeaways.

comScore 299

comScore Marketing Case Study Review 299

Social Media Strategies Summit

MARCH 6, 2024

Their insights will be invaluable in figuring out how to reach more people like them , making this a crucial step in the research process — unless you’re planning to ditch your current audience and chase a different customer segment going forward. Read more: Best Practices for Using Social Media Listening to Improve Your Marketing Strategy 8.

Social Media 215

Social Media How To Survey Analytics 215

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Extended study periods.

Research 194

Research Pharmaceuticals Social Media Tools 194

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. At the core of most businesses marketing strategies is an investment in SEO services to increase organic traffic sent to the brand’s website. Written By. Tamir Davies. How Can We Define Negative SEO? The Survey.

Study 184

Study Reputation Survey SEO 184

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. According to a study done by BusinessWire, 61% of people trust a recommendation they see on a social platform from an influencer, while only 38% would trust a recommendation from a brand. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Shifting the B2B Media Research Model. Here are three strategies that will get you there: 1.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Brand surveys. No problem.

Strategy 131

Strategy Brands Hubspot Survey 131

Ignite Social Media

NOVEMBER 11, 2016

Convenient, GlobalWebIndex just released some fascinating stats around product research on social platforms. According to the study, 37% of internet users use social networks to research products and brands. Among 16-24-year-olds, social networks are now just 6 percentage points behind search engines for product research.

Social Networking 164

Social Networking Strategy Research Mobile 164

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

Strategy 52

Strategy Facebook Marketing Groups 52

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

Study 111

Study Instagram Hashtag Research 111

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Strategy 145

Strategy Marketing Sports Team 145

Social Media Strategies Summit

JULY 12, 2023

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences. We need to get them to change.”

Campaign 210

Campaign Social Media Case Study Training 210

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. So, brands need to put their best into developing their LinkedIn competitor analysis strategy. This shows you are in the market strategy that needs improvement and helps you thrive in your niche. Why LinkedIn competitor analysis is important.

Analysis 52

Analysis LinkedIn Research How To 52

Convince & Convert

AUGUST 27, 2013

Breakdown of People Frequency of all Brands in the Study. Any implications of brand strategy jumping out? Here are some of the key findings that will help marketers in creating a solid visual content marketing strategy for Facebook: 1. The Research Methods Behind the Madness. Take a close look.

Research 163

Research Engagement Facebook Retail 163

Webbiquity SMM

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

B2B 219

B2B Strategy Marketing Metrics 219

Koka Sexton

DECEMBER 3, 2020

With that in mind, we take a look at everything you need to know about how to create a marketing strategy. If you look around at the many types of marketing strategies, you’ll be surprised just how many subjects are being covered. What’s the point of your strategy? Deciding on a marketing strategy.

Strategy 71

Strategy Marketing How To Directory 71

Adam Cohen

JULY 12, 2010

Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Either way, the market research team should be established pros at getting feedback from existing and target customers. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265