Waxing UnLyrical

MAY 28, 2014

The May 6 #MeasurePR chat featured a very special guest— Richard Bagnall , the UK CEO of PRIME Research, and long-time friend of the chat. Richard’s role as the UK CEO of PRIME Research was next up in the chat, and how that position works with the measurement expectations of global businesses. Guest Post by Jen Zingsheim Phillips.

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Conference Analysis Research Upcoming 211

Waxing UnLyrical

MAY 10, 2018

When the masses are using the same communication strategies, it’s time to stop and pause. Uplift Studios overall communication strategy is risky. Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes. Yet, health and wellness brands refuse to let them go.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

MAY 2, 2013

Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. I’m not going to try to convince you why doing keyword research is important. Finding keywords is one of the most important (and most overlooked) aspects of web marketing. Google’s Keyword Tool.

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Adwords SEO Compete Analytics 278

Waxing UnLyrical

AUGUST 10, 2016

Here are three reasons why you should build a visual content strategy today: 1. Did you know 44% of customers research a product online before they purchase in-store? A Bitlink can also be placed behind the Instagram “Buy Button,” on a Snapchat Story, or other images and buttons that are important for your paid social strategy.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

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Communities Case Study Patterns Study 239

Waxing UnLyrical

JUNE 20, 2016

Why: “In the very near future, marketers who ignore mobile and SMS could find themselves and their brands facing the consequences of ignoring reality,” says Matt Janaway as he explores the many benefits of SMS marketing and why you should integrate it into your strategy today. Integrated Communications: Sink or Swim.

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SMS Retail Banking ROI 105

Waxing UnLyrical

MARCH 28, 2017

Next, they discussed “perfect” measurement strategy—what it is, how to go about it, and whether perfection is attainable: A2: Key is that whomever is asking for #measurePR is aligned with how it’s ACTUALLY being measured. Nothing is perfect but having a defined strategy in the beginning will allow you to measure effectiveness.

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Consultant Skills Research Industry 100

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. This week, we feature seven such case studies from both sides of the pond.

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Waxing UnLyrical

JULY 28, 2014

Blogger Research: Is it a Job or a Lifestyle? Why: The right mix of SEO in your or your client’s blog and other online content can create the perfect strategy for boosting online visability. What strategies have worked best for you? Why: Even your mostly written communications like blog posts need a visual boost.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

JUNE 27, 2016

Why: “Make sure you research what the other department’s role is in the project and some of their challenges and opportunities.” How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Social Strategy Can Help Break Your Company’s Silos. No One Puts Social (PR) In a Corner.

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Public Domain Banking Organization Consultant 105

Waxing UnLyrical

OCTOBER 19, 2016

Public relations research and analysis help in the crucial “message exposure” stage shown in the diagram above. More important than charts, graphs and tables, the goal of the research is to uncover the actionable insights required to control the uncontrollable. Flowchart courtesy Mark Weiner, used with permission.

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Waxing UnLyrical

JUNE 26, 2013

While you may be enamored with a wonderful strategy, if you can’t measure its impact, you can’t justify using it. Outline your strategy – make sure it fits the goal. The amount you spend is dependent on your industry – do some research to understand what you should be spending. Image: Rich Bowen via Flickr, CC 2.0. 20 a person.

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Metrics Analysis Compete Groups 243

Waxing UnLyrical

JULY 27, 2016

During the “Introduction to PR” course I took as an undergrad, I was introduced to RPIE, which means research, planning, implementation and evaluation. Strategy is important, but it must include measurement. The word “measurement” became a substitute for evaluation. Rethinking my measurement efforts.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

JUNE 5, 2018

On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Digital and visual storytelling. Let your data explain the need!

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JUNE 13, 2016

Why: “I like integrated communication strategy. I love integrated communication strategy. ” 2. To make sure no one thinks of PR measurement as a ‘nice to have’ rather than a critical business activity,” says the incredible Barry Leggetter , CEO of AMEC. Breaking Out of The Box Only To Be Put in Another.

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Education Exercises Consultant Banking 100

Waxing UnLyrical

MARCH 15, 2011

Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe. Chose ONE engagement strategy and use it effectively. We chose Twitter (you can follow us @ecycle_dc ) as our main engagement strategy.

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Social Media Project Flickr Eventful 195

Waxing UnLyrical

OCTOBER 26, 2015

Three Keys to Blueprinting Your Social PR Strategy. Why: “As I was going through my notes, and organizing tasks and to-dos in Asana, I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you.”

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Consultant Training Community building Strategy 100

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. You would be surprised how often campaigns fall flat because marketers jump to the tactical execution and don’t do the upfront research planning and strategy. At SA, I lead a team of PR dynamos.

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Delicious Banking Campaign Course 163

Waxing UnLyrical

MARCH 24, 2014

Why: In this guest post for Shelly Kramer ‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. Why: Influence(r) marketing is all the rage… but as Daniel Newman discusses, it’s a strategy in which trust becomes all the more important. And guess what?

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Influencer Consultant Flickr Collaboration 189

Waxing UnLyrical

JUNE 24, 2015

Alfred – With his calm demeanor and innate understanding of motivation and behavior, he’s the researcher on the team. No, like any good researcher, he knows how to ask the kinds of questions that help Batman point himself in the direction he needs to go. But does he force-feed them to our hero?

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Content Committee Marketing Consultant 100

Waxing UnLyrical

AUGUST 5, 2013

In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again. Research reveals 5 secrets for getting more followers. Summer Social Media Prep for Fall Management. Why: The summer months can be a slow time for some businesses.

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Engagement Social Media Consultant SEO 221

Waxing UnLyrical

DECEMBER 5, 2016

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems. Take it away, Amanda. Introduce yourself – who are you and what do you do?

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System Training Banking Research 100

Waxing UnLyrical

JUNE 17, 2019

So when I had a chance to review the MoShow app, I was hopeful to find something that fits into a larger social video strategy. Dan is a Lecturer of Strategic Communication at The Ohio State University, where he teaches courses ranging from research, to strategy, to content creation to analysts. Actually, MoShow is Super Fast.

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Review Products Video LinkedIn 100

Waxing UnLyrical

AUGUST 10, 2011

Campaigns and strategies: Defining, planning and executing a campaign to align with business strategy and achieve goals is a highly valued skill set in PR. Research: Rarely, if ever, will you begin with a client, or internal project with all the facts and background information at hand.

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Skills Communities Issues Education 188

Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. Then, conduct research on this target market. It’s impossible to please everyone, so you need to have a very narrow and well-defined concept of who you are writing for. Image: damedeeso/ThinkStock.

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Content Case Study Consultant Buy 100

Waxing UnLyrical

MAY 15, 2018

So many think of it as a nice to have, but it supports so many other functions and strategies of an organization.”. So ALL messaging needs to be consistent, one voice: Communications is the core of a thriving organization.”. “It’s It’s a foundational necessity. Corporate communications is a fire marshal and not a fire chief.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. We researchers often only focus on what good can be accomplished with social media at our fingertips. Sharing crisis and social media research with the public.

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Social Media Class Conference Research 100

Waxing UnLyrical

NOVEMBER 20, 2018

By understanding the purpose and objectives for creating and amplifying a brand’s message and story, PR professionals can now adjust stories and messages more nearly to real-time, using data and technology to understand a message’s resonance, the most effective channels for amplification and how the strategy impacts the bottom line.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

JULY 31, 2015

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. Are you accounting for those changes in your public relations strategy? In fact, you’ll probably need to include those tactics in your PR strategies more often than not. Image: Death to the Stock Photo.

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Content Consultant Mobile News 100

Waxing UnLyrical

MARCH 31, 2019

What I like about this trend is – if well embraced – it relieves the communicator of burdensome tactical data analytics and instead allows them to focus on strategy and creative outreach. Further, it promises to do this on a much faster definitive level. However, the real issue with analytics is the data and whether or not it’s clean.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JULY 10, 2012

And if you don’t know who your audience is, you won’t be able to identify your competition and figure out ways to get ahead, let alone work with them (which can be an excellent strategy for building your business). Who do I need… to do what? If “everyone” is your audience, how can you do this?

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Flickr Statistics News Questions 209

Waxing UnLyrical

MAY 27, 2011

What will your strategy be? Have you been successful with this strategy? Tip: You had better research your potential client. A marketer or salesperson wants to see you have the strategy as well as the vision. And research me. As Gini would say, always obey your gut. I want a story. How do you view their product?

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Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

MAY 23, 2019

Make it interesting and fun, and use your best content writing strategies to keep them engaged. Thanks to: The Smithsonian Institution, HubSpot, the Center for American Progress, Kars4Kids, the Pittsburgh New Music Ensemble, photographer Joss Rossi, and the organizations with links for providing background research.

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Ensembli Training Eventful Communities 149

Waxing UnLyrical

SEPTEMBER 25, 2015

Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. Stephen Waddington of Ketchum. Johna Burke of BurrellesLuce. Katie Paine of Paine Publishing. Donna Vincent Roa of Securing Water for Food TA Facility.

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Metrics Consultant Reputation Research 100

Waxing UnLyrical

JUNE 12, 2018

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword research to recovering from Google Algorithm updates and changes. Keep scrolling to find out. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0.

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Mobile Creative Commons Template Templates 163

Waxing UnLyrical

AUGUST 14, 2015

Aseem Sood of Impact Research & Measurement Pvt Ltd. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. Jordi Ballera of Edelman Madrid. Johna Burke of Burrelles Luce.

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Analytics Consultant Survey Reputation 100

Waxing UnLyrical

JULY 12, 2018

Research will clearly help you identify brand messages that engage audiences. I believe that it’s as important to listen to what feels right as it is to do research. But it has its limitations. Confirmation bias, for example, encourages us to look for what supports our beliefs and ignore what doesn’t. Because brands are complex things.

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Brands Banking Consultant Creative Commons 185