Small Business Mavericks

JANUARY 12, 2012

In Starbucks’ case, they failed to undertake the most important element of any major business move – market research. For any business, market research is highly important. Developing an online presence is no different, you have to develop an online strategy that can help steer your business to success.

Research 93

Research Price Strategy Sites 93

Small Business Mavericks

SEPTEMBER 16, 2014

This is the secret formula shared by Tina Courtney-Brown on SiteProNews in “ Google+ Social Media Strategies — What You Need To Know.” ” It’s the result of an impressive amount of research by CircleCount using 8,961,415 posts from almost 10,000 profiles, according to Courtney-Brown.

Google 110

Google Skills Social Media Strategy 110

Small Business Mavericks

SEPTEMBER 18, 2014

Jennifer Lonoff Schiff shared 9 Digital Marketing Strategies to Woo Baby Boomers in her article on CIO and she makes some valid observations. Answer questions, show the value of what you are offering, and provide authoritative research for them to access. Be relatable by showing the personality of your business. Don’t be pushy.

Comparison 107

Comparison Buy Privacy Strategy 107

Small Business Mavericks

MAY 14, 2014

First you have to research the problem and solution, then you need to go to the hardware store and purchase the tools and supplies, and finally there’s the actual process that always is trickier than you thought it would be. And this is when it’s time to call in an Online Marketing Strategy professional.

Cost 93

Cost Price Advertising Strategy 93

Small Business Mavericks

JANUARY 12, 2015

Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. Seeing where you rank can help focus strategies. Research customers on LinkedIn and develop potential markets. Research competitors on LinkedIn and see how you stack up. is a good idea.

LinkedIn 70

LinkedIn Journal Engineering Research 70

Small Business Mavericks

AUGUST 3, 2015

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Your content should be based on great research – Research is the backbone to good writing.

Content 70

Content Marketing Engineering Meeting 70

Small Business Mavericks

NOVEMBER 4, 2014

I keep seeing a rise in the popularity of the podcast and can’t help but think it’s something to include in any business marketing strategy. According to research, 39 million Americans listen to podcasts every month, and many listen to six or more podcasts a week.

Journal 119

Journal SEO Engineering Review 119

Small Business Mavericks

AUGUST 26, 2014

The internet challenge of dumping a bucket of ice water on your head and donating $10 (or the forfeit $100) to ALS research has been viral. If there were an alien researcher watching all this, it would be shaking its head in disbelief. This kind of dream campaign isn’t one that is reproduced in a carefully researched strategy.

Energy 87

Energy Research Social Media Campaign 87

Small Business Mavericks

MARCH 14, 2014

The folks who argue in favor of long, in-depth and well-researched articles argue that they are better for SEO and achieve great search engine factors based on the strength of their on-page SEO and the ability of the blogger to promote them through social media and attract inbound links. You should develop your own strategy.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

MARCH 30, 2015

Plan Your Strategy Carefully. That’s P for Priorities , those basic online marketing survival strategies. Optimization essentials — keyword research, titles & tags, text & links, navigation, authority building. Interaction and authority building — social media, reputation management, content strategy.

Marketing 70

Marketing Journal SEO Reputation 70

Small Business Mavericks

OCTOBER 23, 2013

But, like always, many consumers still research products online and buy in brick and mortar stores. What more do you need to plan a holiday social media strategy ? It seems that holiday shoppers are starting earlier every year. Many people now shop on Thanksgiving Day. Many of them make purchases based on social media content.

Social Media 101

Social Media Statistics Sample Samples 101

Small Business Mavericks

FEBRUARY 4, 2015

Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. He does a short review on tools to research keywords and trends on social media, tools for more efficient SEO, and tools that examine results using analytics. But a tool is only going to be helpful if you know how to use it.

Tools 70

Tools How To Small Business System 70

Small Business Mavericks

JUNE 24, 2014

Mr. Barby explains each one of these in greater detail, with links to the tools he mentions: Long Tail Keyword Research. It just makes sense to spend a small amount of time learning from the experts so you can choose your strategies wisely. Learn How To Do These Simple Things. Social Media Scheduling. Smart Facebook Advertising.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

SEPTEMBER 4, 2011

Rand’s #11 suggestion is a repeat of research conducted by Dan Zarella. Getting tweets and retweets is really a simple endeavor, but it does take some careful thinking about your overall marketing strategy. If your blog includes the best writing available in your niche, then it most surely will be tweeted. EST. That makes sense.

How To 129

How To Research Twitter Publishing 129

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Case studies, video content (emphasis mine), research-intensive content, and content that abides by the 12 quality metrics will be what gives businesses an advantage over their competitors.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

MARCH 31, 2015

They both are worthy of research and effort, and they both will bring results if done wisely. The fact that they knew the dress existed may have been because of a viral controversy, but the fact they found it was the result of online marketing strategy. Online and offline marketing and advertising share many characteristics.

Marketing 70

Marketing Engineering Advertising Research 70

Small Business Mavericks

JUNE 24, 2015

They do product research, read reviews, and narrow down their choices by finding what they need online. Sign up for a consultation on developing an online marketing strategy today. As the primary driver of your business lead generation system – Some businesses realize that customers begin the purchasing process online.

Diagrams 70

Diagrams Process Consultant System 70

Small Business Mavericks

JUNE 6, 2012

Then, do the right research and create your plan. Know your company and what it is capable of, know the competition and what they do well, and know your audience. Those are the three things you must commit yourself to knowing. It should include a succinct, concise USP. How do you stand out from the crowd? That USP defines who you are.

Marketing 164

Marketing Small Business Course Research 164

Small Business Mavericks

JUNE 11, 2014

I am not convinced that “marketing” and “strategy” in this quote are the right things to be compared. I think the comparison should be marketing from the hip vs marketing with adequate research, analyzing, and planning. Both strategy and marketing are part of the same package. ” –Michael King.

Strategy 93

Strategy Content Metadata Marketing 93

Small Business Mavericks

APRIL 13, 2015

Meyers walks us through his research on the changing Google results pages and explains his reasoning before concluding with this statement: If we’re stuck in the mindset of only one “true” organic, then our opportunities are going to keep shrinking every day. There Is No Single Marketing Strategy.

Marketing 70

Marketing Organization Small Business Strategy 70

Small Business Mavericks

OCTOBER 3, 2012

With content curation you can save yourself the time of researching and writing content for your website. For the best results, combine these two strategies into one overall online marketing strategy. However, content curation has its benefits as well. In fact, it’s a great adjunct to your own original content.

Curation 105

Curation Content Resources SEO 105