Mindjumpers

AUGUST 3, 2012

Tweet Guest post written by Ashley Furness, who has spent the last six years reporting and writing business news and strategy features. Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Her work has appeared in myriad publications including Inc.,

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Mindjumpers

NOVEMBER 26, 2010

Instead of doing extensive research or taking a chance on which one to erase or, they launched a campaign called “Save Christmas” – encouraging people to vote on their favorite praline to keep its place safe in the box. When you do your social media strategies remember to put effort into the human aspects.

Engagement 226

Engagement Social Media Technorati Campaign 226

Mindjumpers

DECEMBER 4, 2015

For example the recent release of the film Prem Ratan Dhan Payo has been shared across many platforms thanks to the success of its social media strategy, where the lead actress of the movie, Sonam Kapoor, asked everyone to share a dance (Dubsmash) to the title song from the film and shared the best entries on her Twitter and Instagram accounts.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

AUGUST 8, 2011

We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company. It is good to research your facts and try to test them, if they are applications. Our next focus should be on the quality of writing. Well, that’s simple! Thus, the quality is ensured.

Guidelines 253

Guidelines Publishing Applications Conversation 253

Mindjumpers

MAY 8, 2012

Today, the campaign not only raises great awareness about men’s health and prostate cancer, in 2011 it also raised $120 millions for research in men’s health. The campaign started in 2004 before social media had a firm grip on the majority of most countries’ population and the outcome was not really that impressive.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

OCTOBER 22, 2012

Although a lot of research has been conducted regarding time and frequency of posting, truth is that there are too many factors that make inventing a universal “success formula” impossible. Feed also takes negative feedback into account, which is the number of people who have hidden a post or reported it as spam.”.

How To 274

How To Guidelines Feed Feedly 274

Mindjumpers

OCTOBER 15, 2010

The possibility of finding your target audience through that and not necessarily knowing them in the research phase actually becomes a reality and gives and allows space for growth and experimentation in campaigns as they roll out. Exciting stuff!! The Newbie On The Block. On to more new things! Location Based Social Media for Brands.

Twitter 184

Twitter Trends Case Study Open Source 184

Mindjumpers

OCTOBER 19, 2010

Forrester Research, pointed out on their blog an while ago that these terms for engagement marketing are “a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today.&# It also points out some ways to start your 2010 engagement marketing strategy.

Engagement 177

Engagement Marketing Paid Search Forums 177

Mindjumpers

NOVEMBER 23, 2012

So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. Put Content Marketing at the Heart of Your Brand Strategy. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

NOVEMBER 16, 2012

The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Establish competitive intelligence activities as part of your overall business strategy. Monitor your competitors.

Report 216

Report Content Marketing Nielsen 216

Mindjumpers

AUGUST 2, 2010

This blog post does not address the conversation or strategy for approach, but suggests a head’s up towards allowing your business to build a more integrated presence for customers. Research Search for words and terms your company is paying for and associated with online and integrate them into descriptions and biographies on social profiles.

Activities 206

Activities Social Media How To Marketing 206

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. Tweet Beginning of 2012 has brought in a lot of predictions and opportunities. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

SEPTEMBER 17, 2012

Social media monitoring continues to be an important component of social strategy. There is a growing interest in social technologies like collaboration platforms (33%), social commerce platforms (23%) and innovation platforms (15%). Monitoring. An additional 13% state they plan to begin monitoring by the end of 2012.

Survey 225

Survey Report Social Media ROI 225

Mindjumpers

JANUARY 11, 2012

This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.

Survey 250

Survey Report Social Media ROI 250

Mindjumpers

NOVEMBER 20, 2012

Mathematically, we look at negative feedback as simply another Edge, but with a negative value.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

AUGUST 28, 2012

Today’s guest blogger is Samantha Porter, who is a writer and researcher for Marketing Degree , an online marketing education site who is interested in, and predominantly writes about, the way technology has changed our lives. Roughly 94% of all businesses utilize at least one social media platform as a brand marketing strategy.

Strategy 228

Strategy Facebook Metrics Advertising 228

Mindjumpers

NOVEMBER 4, 2014

My initial research leads to a focus on Facebook and especially global pages with the switch region function, which allows for brands to have one global fan page and countless regional pages under the same digital umbrella. Furthermore my thesis investigates how the glocal challenges could be converted into best practices for global brands.

Social Media 277

Social Media How To Guidelines Blogger 277

Mindjumpers

OCTOBER 4, 2012

Consumers are major fans of market research communities and after Facebook, a research community is the second most preferred platform – consumers want their feedback to have an impact. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

JANUARY 23, 2012

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. Further, companies can make use of this information for making their strategies, when operating in different parts of world.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from January 20 to February 19, 2012, among a sample of 2,253 adults.

Study 264

Study Twitter Mobile Survey 264

Mindjumpers

SEPTEMBER 28, 2011

Tweet Many businesses run a blog as a part of their social media strategy. In the following post, I will share some research findings on optimal frequency of blog posts for customer acquisition and how to ensure that the frequency is maintained. I found an interesting research by Hubspot which explains this in great detail.

Study 249

Study Hubspot Content Blogger 249

Mindjumpers

AUGUST 30, 2012

Awareness has sourced the Internet to bring up some of the most interesting metrics to give brands a chance to boost their current marketing strategy. 1) 95% of all Facebook wall posts are not answered by brands: As of October 2011, Socialbakers stated, based on their research, that only 5% of wall posts on brand pages receive an answer.

Social Media 224

Social Media Brands Telecommunications Airlines 224

Mindjumpers

OCTOBER 16, 2012

The research. In the research, it is concluded that the enthusiasm for providing social customer service has grown within the past year. However, the research also concluded that the good intentions of the companies were not aligned with the reality of their social customer service performance: . On the positive side, 34.4%

How To 231

How To Loyalty Research Social Media 231

Mindjumpers

DECEMBER 17, 2014

Best Practise Cases Brands Community Management Content Marketing Engagement Facebook Infographic Local Local Social Media Marketing Localization Marketing & Communication Research/Study Social Media Marketing Social Media Strategy best practice case local local content local context local targeting localization SMM'

Case Study 225

Case Study Project Study Communities 225

Mindjumpers

NOVEMBER 22, 2012

Having formulated a social media strategy and defined your target group, a Community Manager will help executing your brand’s social visions: Tone of voice needs to be specified, conversational touch points must be found, engagement keywords are to be defined and a Conversational Calendar should be filled out. 1: Organise and publish.

Communities 274

Communities Groups Groups Social Networking 274

Mindjumpers

JANUARY 25, 2013

Using a set of social media management systems, such as Falcon Social , to measure the levels of reach and engagement, brands can easily observe which content performs best and thereby adjust and improve their future strategies. It can also open doors for crowdsourcing: the next metric in our list. Crowdsourcing.

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

DECEMBER 18, 2012

Her research focuses on new media advertising. Having observed a large number of cases on Sina Weibo, I found two reoccurring characteristics of content marketing strategy in regards to both platform and consumers: ”Heat” and ”Timing”. Similar Posts: The Importance of Content Marketing When Building SEO Strategies [Infographic].

Content 208

Content Marketing Press Release Mobile 208

Mindjumpers

AUGUST 18, 2011

In such cases, social media becomes an integral part of any company’s communication strategy. Tweet With businesses aiming to be global and extending their presence across countries, there has been a pressing need to connect with people of different cultures and tastes.

Social Media 232

Social Media Patterns Guidelines Brands 232

Mindjumpers

NOVEMBER 23, 2011

Bloggers will only respond to you, if your topic is relevant to their blog, so make sure to have your research in order. Integrate it to build relationships: Like all social media, blogger outreach can be interwoven with your wider marketing strategy. Tell who you are and what you wish to accomplish so that everything is transparent.

Blogger 192

Blogger Tips Press Release Influencer 192

Mindjumpers

NOVEMBER 5, 2010

Brilliant marketing strategy. Looking at it as a marketing tool, I think it’s an absolutely brilliant strategy of merging offline and online with real time users and consumers. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Sharing and Location Based Services (LBS).

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Mindjumpers

SEPTEMBER 11, 2012

Or as Guillaume Jesel, a Senior Vice President for global marketing at MAC, describes the strategy as letting “the consumers take the steering wheel for a while.”. By making people feel part of the company’s core processes, you build a stronger relationship with them. Consumers become fans, fans become creators. Problem solving.

Crowdsourcing 190

Crowdsourcing Brands Tourism Campaign 190

Mindjumpers

JULY 5, 2012

According to a study made by Lightspeed Research , a staggering 73% of Facebook’s mobile users access the platform on a daily basis from their smartphone app. Has your brand integrated the mobile platform into your strategies yet? More importantly, the upgrade is a clear indication that mobile is to be takien seriously in social media.

Mobile 247

Mobile Social Media Module Statistics 247

Mindjumpers

JANUARY 6, 2012

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group. Strategy and Business Objectives. Infographic].

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

SEPTEMBER 25, 2012

The research is based on a survey of more than 650 marketing professionals from agencies and the client-side (45% B2C, 34% B2B and 21% B2B and B2C equally) across industries in Europe and North America with a concentration in the UK and US. Twitter (86%) and Facebook (86%) are still the most used platforms by businesses.

Strategy 247

Strategy Survey B2B ROI 247

Mindjumpers

OCTOBER 25, 2011

Tweet In a recent study made by Constant Contact and research firm Chadwick Martin Bailey , some useful findings have been made about Twitter users. What is especially interesting to emphasize from this study, is that people who follow brands on Twitter are more likely to both buy and recommend the products of these brands.

Study 227

Study Twitter Discount Buy 227

Mindjumpers

MAY 7, 2012

Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. Likes and Share.

Google 260

Google Social Media SEO URL 260

Mindjumpers

DECEMBER 19, 2012

What I would definitely recommend as a must read, is Chapter four of the report, where 8th Bridge shares some social commerce Best Practices, which will suit as key drivers for success for retailer companies in their e-commerce strategies of 2013.

Report 242

Report Retail Survey Social Graph 242