Josh S Peters
FEBRUARY 5, 2013
When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Knowing this will inform your marketing, social media, SEO, and content strategies.
Josh S Peters
FEBRUARY 22, 2013
The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. A solid content strategy creates a framework for the business and those involved in the content production process. Social Media Strategy in Times of Tragedy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Josh S Peters
JANUARY 25, 2013
The Difference between Strategy and Tactics. Now you can get actual quotes from authors or insights from researchers and cite their tweets. This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup.
Josh S Peters
JANUARY 16, 2013
ZMOT is where people search the web for that accessible, quality content you and others have created and then use social channels for either more research and opinions or for sharing the content they find (or even the purchases they make). Just keep in mind that Stimulus and Shelf can also play into your search and social strategies.
Josh S Peters
JANUARY 7, 2013
and includes blogs, wiki’s, forums, it’s own set of ideologies, strategies, tactics, and more. Like with the social media pyramid you want to start at the bottom of the SEO pyramid (originally created by Rand Fishkin) and work your way up when it comes to building your SEO strategy. CONSUMER BEHAVIOR – ZMOT.
Josh S Peters
MARCH 19, 2013
First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic… 3. 2 of them actually.
Josh S Peters
SEPTEMBER 18, 2009
Simply stated I see this as a new style of awareness campaign for them with a tragic misuse of the term ROI. (aka the other explanation) This could be part of an overarching campaign that involves awareness and is hitting the first step of the buying cycle (Interest, Research, Purchase).
Expert insights. Personalized for you.
186 
Let's personalize your content