Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. percent of CMOs say social marketing efforts are effectively integrated into their overall marketing strategy ( MarketingProfs ). 46 million Americans check their social media profiles daily ( Edison Research ).

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Jeff Esposito

APRIL 10, 2012

In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”. Currently our strategy is X or X network is not going to fit into our current strategy immediately due to the following factors.

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Jeff Esposito

JUNE 27, 2012

As mentioned in the video, you can download the MIT Sloan Management Review & Deloitte joint research study here. Studies show that 70% of social business efforts fail due to lack of strategy and measurable results. With that said, it will be exciting to see what comes of the next few years.

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Jeff Esposito

JULY 8, 2013

I did a lot of research on this topic and came up with five honest reasons that C-suite executives should Tweet for themselves. Whether you’re trying to increase your social media followers, gain new business or create a cross-promotional relationship with a brand, grassroots research is invaluable. YOU hold the reigns.

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Jeff Esposito

MAY 6, 2011

If you are managing an account or strategy for a company across many platforms, you should look at doing an audit every now and then. No One “Consumes” Social Media – This post from Geoff Livingston touches on the common misnomer that is put out there among market research groups – media consumption. What say you?

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Jeff Esposito

AUGUST 16, 2010

Now before reading on please note that I am talking PR strategies, not politics. If the company plans to back a candidate, it needs to do its research and be ready for any scandal surrounding hot button issues. I think sticking to your guns is the best strategy here.

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